With a new prime minister in office, independent retailers are wondering whether business rates will finally get the reform promised by successive governments for more than a decade.
A ndy Burnham vowed throughout his Labour leadership campaign to do just that, pledging to overhaul the system and make cuts for retailers, pubs and hospitality businesses. He also promised to make high streets “the symbols of Britain’s renaissance” rather than markers of decline.
Bira CEO Andrew Goodacre says that while the association welcomes the proposed plans, its members will remain sceptical until real change materialises: “We've heard promises of business rates reform before, not least from this government. But the reality for our members has been a 15 per cent increase in their bills this year. High streets are a barometer for the health and happiness of our towns and cities. Getting business rates right is one of the most important things any government can do to help them thrive.” Read more on pages 21-23.
Elsewhere in this issue, our pages are packed with SS27 buying ideas, exclusive interviews and business inspiration. We pick out some must-see new collections on pages 38-42, highlight key stands to visit at Harrogate Fashion Week on 6066 and round up some essential dates for your buying diary on 82-83
There’s also a mother-of-the-bride theme running throughout this month's edition - from a modern occasionwear shopping edit on pages 74-75 to suppliers that will elevate your offer on pages 76-78. We also meet Ānela founders Jo Stott and Brogan Owen, who opened their appointment-only boutique in North Shields earlier this year. Their concept – offering mums a similar experience brides enjoy before their big day – is already proving a hit with shoppers, with many travelling cross-country for their unique service. Read the full interview on pages 95-99.
Last but not least, entries for this year's Boutique Star Awards close at the end of this month. So if you'd like to put your business forward, this could be your time to shine. Find out more about this year’s awards and how to enter on page 21
Gemma Ward, Editor
Tees £13-15
Dresses £16-22
Spring Summer 27
Leeds
0800 6129009
www.carolccollections.com
visit www.godske.com/g-en/trade-shows
Some brands follow fashion - others help define it.
For almost 70 years, Joseph Ribkoff has combined exceptional design, impeccable fit and enduring commercial success.
Apt Collections Int Ltd : 07771597166 | nigel@aptcollections.ltd.uk
4. Four Collections. Endless Opportunities.
Main Line, Sport, Signature and Edit 57 provide a continuous flow of fresh product for every customer and every occasion.
5. Proven Global Success
Available in over 65 countries through more than 3,500 retail partners—one of the world’s most trusted womenswear brands.
6. Built to Support Your Business
Four seasonal collections, a leading B2B ordering system and Never-Out-Of-Stock core Essentials provide great in-season replenishment opportunities.
7. A True Retail Partnership
We’re committed to building long-term relationships, offering personal support for your business, merchandising expertise and dependable service.
8. A Brand That Moves Forward
Nearly seven decades of innovation, continually evolving while remaining true to the elegance and quality Joseph Ribkoff is known for.
Reasons to Buy
1. A Brand Women Ask For
A globally recognised name with nearly 70 years of heritage, trusted by millions of women for timeless style, confidence and exceptional fit.
2. Industry-Leading Fit
Designed to flatter real women. Renowned for exceptional fit, comfort and quality that keeps customers returning season after season.
3. Commercial Design
Contemporary styling, exclusive prints and beautifully considered colour palettes create collections with proven retail appeal that elevate the wearer.
A legacy of confidence, a future of opportunity. Elegance in motion - Since 1957
Fashion Fix
NEW VENUE AND DATE CONFIRMED FOR BOUTIQUE STAR AWARDS 2026 WINNERS’ PARTY
Th is year’s Boutique Star Awards winners’ party will take place on Tuesday 10 November at the Victory Services Club in central London, recognising the industry's most outstanding independent fashion retailers and suppliers. The evening celebration will be held in the venue's grand Carisbrooke Hall, beginning with a drinks reception followed by a three-course dinner and awards ceremony.
Located near Marble Arch, t he historic Seymour Street building has been home to a military members' club since the end of the Second World War. Today it is a registered charity, using income from its hospitality events and accommodation to fund support for service personnel, veterans and their families.
“ This year marks a new chapter for the Boutique Star Awards as we move to a new venue for the first time since 2022,” says publisher Julie Neill. “The Victory Services Club is a fantastic setting and Carisbrooke Hall is an incredible space for the celebration. We can’t wait to welcome everyone in November for what promises to be an unforgettable evening.”
Now in its sixth year, the awards celebrate excellence across 20 categories including Fashion Independent of the Year , Outstanding Business sponsored by City Goddess and Fashion Agency of the Year sponsored by Harrogate Fashion Week.
Five new categories have been introduced for 2026, including three for retailers: Independent Department Store of the Year, sponsored by City Goddess, Resilient Retailer of the Year
and Retailer Event of the Year. Two new supplier awards have also been added: Lifestyle and Accessories Brand of the Year and Tech Innovation of the Year. The reader-voted Favourite Supplier of the Year award will also return for a second year.
Entries are free for independent multi-brand retailers and suppliers, with businesses invited to outline their performance, strategy and what sets them apart via an online application. Submissions will be reviewed by a panel of independent industry experts including respected indie retailers, agents and event organisers, with the shortlist announced in September.
Entries close on Friday 31 July. Full details and entry forms are available at boutique-magazine.co.uk/boutiquestar-awards-2026.
INDUSTRY UPDATE ESSENTIAL
MAY HEATWAVE BOOSTS NON-FOOD
RETAIL SALES
UK retailers recorded stronger sales in May as warm weather and seasonal promotions encouraged shoppers to spend on the high street and online, reveal figures from the Office for National Statistics (ONS). Retail sales volumes increased by 1.2 per cent compared with April, while sales across the three months to May were up 0.4 per cent on the previous three-month period.
Non-food retailers were among the strongest performers, with department store sales volumes
THE FASHION HUDDLE RETURNS FOR SS27 WITH TWO AGENCIES
The Fashion Huddle is back for SS27, running until 13 August at 26–28 Hammersmith Grove, London. The collaborative showroom has reverted to its original single-location format, bringing together almost 100 brands. Joining the line-up this season are JUST Consultanciesshowcasing Nobody’s Child, ICHI and Florère - and new agency JEMM Collective, founded by former Joseph Ribkoff director Mark Rowe. Returning agents include The Brand Ambassadors, Magpie Agency, Richman Brands and Joanna Edwards Agency (thefashionhuddle.co.uk).
rising by 2.7 per cent over the three months to May - the largest three-monthly increase since September 2024.
O nline retail, meanwhile, experienced a particularly strong month as sales volumes rose 6.1 per cent - marking the strongest monthly increase since February 2025 and reaching their highest level since January 2022. The proportion of all retail sales made online also edged up from 28.1 per cent in April to 28.8 per cent in May.
NEWS FOR FASHION INDIES
Despite the rise, Harvir Dhillon, economist at the British Retail Consortium, warns the figures should be viewed in context: “While the sunshine provided a short-term boost, retailers continue to face significant challenges,” he says. “Household budgets remain stretched, consumer confidence is fragile and operating costs are rising.”
Fashion shoppers willing to pay for fast delivery
Almost a third of UK consumers would choose a two-hour delivery service for fashion purchases if available, reveals new research by Zippd. The logistics technology company’s Instant Commerce Index found that 31 per cent of shoppers would be prepared to pay more for the option if available, rising to 49 per cent among those aged 25 to 34. The concept is already being explored by indies in London through online marketplace Need It For Tonight (NIFT), showing how fast local fulfilment could help small shops compete on convenience.
ROYAL MAIL CHRISTMAS COLLECTION CAP COULD IMPACT INDIES
A new cap on daily business collections could leave indies struggling to fulfil orders during the crucial Christmas trading period, warns Bira. Royal Mail has informed businesses that collection capacity will be limited to a maximum of three times their usual daily volume during November and December. Bira CEO Andrew Goodacre says many indie retailers experience a far greater seasonal surge, with some
seeing order volumes increase by 15 to 20 times their typical levels.
“We urge Royal Mail to look again at how this will affect smaller senders”
“We would urge Royal Mail to look again at how this cap will affect smaller senders, and to work with the small business community to find a more flexible approach during the peak trading period,” he says.
LILLY PILLY
INDIE SHOP NEWS
NEW BEGINNINGS
The founders of Velvet in Ramsbottom have teased plans to launch a new business venture after purchasing new retail premises in Bury’s Holcome Brooke.
PULLING IN THE CROWDS
Young Ideas’ Anne Wright is leading a drive to boost footfall in Ashbourne town centre - home to her flagship store - with a calendar of family-friendly events.
BNPL now regulated by the FCA
Buy-Now, Pay-Later (BNPL) providers such as Klarna are now regulated by the Financial Conduct Authority (FCA). The government says the move brings the sector in line with other forms of consumer credit, giving shoppers greater protection. Under the new rules, providers
SUMMER CELEBRATION
Renes Fashion hosted a summer fashion show last month at Lancaster Castle, sending its latest collections down a red-carpet runway inside the grounds.
must carry out affordability checks before offering credit.
Consumers seeking refunds for faulty goods also have clear, enforceable rights, while anyone who falls into financial difficulty will be directed towards debt advice before being referred to a debt collector.
BIRA WELCOMES BURNHAM’S BUSINESS RATES REFORM PLEDGE
Th e British Independent Retailers Association (Bira) has welcomed new prime min i ster Andy Burnham’s pledge to reform business rates and revitalise the high street, but warns retailers need action rather than more political promises.
B ira CEO Andrew Good a cre says its members have reacted with “cautious scepticism” following repeated promises from successive governments to overhaul the system, adding that the average high street retailer has
seen bills increase by 15 per cent this year alone.
“ We genuinely welcome the intention behind Mr Burnham’s commitment, and we would very much welcome the opportunity to find a true and meaningful solution that supports the high streets that are so vital to communities across the UK,” he says.
“ High streets are a barometer for the health and happiness of our towns and cities. Getting business rates right is one of the most important things any government can do to help them thrive.”
SALES FIGURES JUNE 2026 (VS JUNE 2025)
+1.48% +1.65%
These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com
JEMM Collective are delighted to be presenting Lafty Lie and Caterina D at:
The fashion Huddle 26-28 Hammersmith Grove W6 7HA
Showing Dates: July 13 - August 8
Lafty Lie
Caterina D
Lafty Lie
Caterina D
SUMMER DRESSING
Cara & The Sky has launched its first ever dress collection, with each piece produced in the UK in small batches using deadstock and specially sourced fabrics. Standouts include its Ruby Mini (pictured) featuring a babydoll silhouette, oversized collar and handy hidden pockets. £POA; E: info@caraandthesky.com
BIG FINISH
Channelling 1940’s glamour, Michelle Covane’s silk viscose Kimono in red hydrangea print will elevate any outfit – from casual wear to special occasion dressing. £POA; E: janet@bglobal-group.com
THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES
ALL TIED UP
KKNEKKI’s durable woven hair bands offer a secure grip without any pulling or damage. Choose from over 700 shades and combinations, with new colours launched every season. £POA; E: ditte@bondep.com
NIGHT AND DAY
Capturing the spirit of a Mediterranean summer, Maison Bon Parfumeur’s 005
Riviera Absolue Extrait de Parfum blends caviar lime and spicy ginger with frosted cardamom, creating a lasting fragrance that transcends seasons and time of day. £POA; E: rufus@thegoodsagency.co.uk
NAUTICAL NOTES
Taking its cue from the classic peacoat, Saint James’ Ste Cathy Jacket has been reimagined in cotton canvas – making it ideal for breezy summer days. The timeless style is made in France by skilled artisans and features a straight-cut silhouette, welt pockets and soft viscose lining for comfort on land or the high seas. £POA; Tel: 07539 228 041 E: marc@doublehagency.com
Showing from: 1st July until 15th September
London Hammersmith showroom 18th to 30th July
26 - 28 Hammersmith Grove - 4th Floor - London - W6 7HA
Eco chic
SUSTAINABLE PRODUCTS AND BRANDS
EXPERTLY CRAFTED
Handmade in Morocco by skilled artisans, Yonder’s butter-soft Leather Babouche Slippers mould perfectly into the shape of the foot for all-day comfort. £16; faire.com
SUMMER BREEZE
With a focus on sustainable fabrics and ethical production, British brand Lily & Me creates joyful wardrobe staples designed for shoppers to wear on repeat. For SS27, its Breeze shirt dress is perfect for everything from coastal strolls to city heatwaves. £POA; Tel: 01452 207 766 lilyandmeclothing.com
FOR A RAINY DAY
SOMETHING TO SEA
Handcrafted in Luxembourg using conscious materials, Kybele Studio’s Eternal Summer edit is inspired by the treasures collected during long Mediterranean holidays. Expect natural stone pendants, pearl and bead necklaces as well as shell, fish and symbolic charms in ocean-inspired hues. £POA; E: hello@kybelestudio.com kybelestudio.com
Crafted in the brand's signature waterproof PU fabric, Rails' Trail Mountaineer Rolltop backpack has been engineered for all terrains with a secure closure and multiple pockets - including mesh side compartments with elastic bungee cords. £POA; E: jc@rains.com
FULLY TRANSPARENT
Produced in the UK by small-scale female-led makers, new Irish knitwear brand NIAO creates exceptional pieces using natural, fully traceable fibres – from Scottish superfine lambswool to British alpaca sourced from regenerative farms across the UK and Ireland. £POA; E: niaobh@by-niao.com
Intimateessentials
THE LATEST LINGERIE, SWIM AND RESORTWEAR TO INSPIRE YOUR NEXT BUY
SUITCASE ESSENTIAL
Made from beautifully woven organic cotton, Enna Moda’s latest beachwear collection includes maxi dresses, easy-wear trousers and oversized beach shirts for easy days in the sun. The range also features unique details such as shell buttons and intricate beading as well as practical design elements like pockets. £POA; E: eyup.korkmaz@ennamoda.com
PRETTY IN PINK
Boasting youthful energy and trend-led designs, Freya’s SS27 lingerie collection combines soft-touch fabrics with timeless silhouettes in an inclusive size range. Its bestselling Alanna collection is also evolving with the introduction of a new non-wired Bralette. Alanna Balconette Bra (pictured) available in sizes 28–40 D–K. £POA; Tel: 01536 760 282 E: orders@wacoal-europe.com
BEACHY KEEN
SHAPE UP
Anita’s leopard-print Jinelle swimsuit gently sculpts the silhouette with a plunging neckline, supportive padded underwire and adjustable straps. £POA; Tel: 01908 524 048 E: anita.gb@anita.net
Designed and developed in Italy, Vacanze Italiane draws inspiration from Mediterranean summers, creating trendled swimwear and coordinated beachwear with a focus on impeccable fit and fabrics. £POA; Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk
SWEET MUSIC
Underpinned by the Parisian lingerie house’s Bossa Nova theme, Aubade is introducing an entry level collection for SS27. Sweet Desire boasts soft floral lace and elegant details such as satin lacing and floral guipure straps – offering affordable luxury for boutique shoppers. £POA; E: contact@aubadepro.com
Iconique focuses on lightweight, ready-to-wear beach fashion, kaftans, dresses and cover-ups, with an emphasis on natural fabrics such as cotton and linen, and artisanal finishing techniques.
La Haine is one of those collections that customers genuinely connect with; they love its effortless versatility, distinctive styling and often come back for the same pieces in different colours.
Elaine Peel Fashion Brand: La Haine Inside Us
Our customers love how effortlessly Sanctamuerte layers, with beautifully textured pieces that create a relaxed yet refined wardrobe.
Suzanne Blue Brand: Sanctamuerte
Jo introduced me to Alienina, and I loved its distinctive designs and bespoke colourways
Italian craftsmanship, exceptional quality and strong customer appeal make it a fantastic add-on sale
Soho-T immediately stood out to us for its luxurious textured fabrics, relaxed sophistication, remarkable value and effortless wearability
Cheryl Woodlane of Doune Brand: Soho-T
4.
Straight from the Horse’s Mouth
1. 5. 6. 7.
Once you buy Lofina, nothing else quite compares.
The comfort, quality and design create an incredibly loyal customer base, while the brand continues to stay ahead of the curve with collections that appeal across generations.
Yasmin House of Valerie Brand: Lofina
‘ ’ ‘ ’ ‘ ’ ‘ ’
We see significant potential in this emerging brand, Sort Aarhus, and look forward to following the designer’s evolution.
Megan Cordelia James Brand: Sort Aarhus
Beautifully unstructured, effortlessly elegant and crafted to the highest standard, Xenia Design continues to resonate with our customers for its quality and individuality.
Paula Paula's Boutique Brand: Xenia Design
Stock Up
WHAT TO BUY NOW
NEW ARRIVALS
As the SS27 buying season gets under way, we showcase fresh brands, tried-and-tested collections and all the product inspiration you need to create a standout commercial edit…
JOSEPH RIBKOFF
To view the collection, contact your local agent or get in touch with us at the Lily & Me Head Office.
Lily & Me’s SS27 collection is a beautifully considered range that blends effortless wearability with our signature artistic flair. Rooted in a love for nature and crafted with a sustainable mindset, our ‘Indigo & Texture’ collection offers a refreshing take on trans-seasonal and warm-weather dressing.
www.godske.com/g-en/trade-shows
Just landed
FRESH WOMENSWEAR AND FOOTWEAR COLLECTIONS TO ELEVATE YOUR SS27 EDIT
MASAI
Founded in Copenhagen in 1992, Masai is known for its contemporary womenswear that combines comfort with understated style. The brand has built a loyal following thanks to its versatile collections and relaxed approach to dressing, underpinned by a commitment to longevity, quality and responsible fabrics. For SS27, it builds on its signature fluid shapes, layering pieces and timeless separates, adding fresh botanical prints and tactile textures. The collection, titled The Secret Garden, takes its cues from nature, combining organic patterns with vivid florals and handcrafted details to bring softness and movement to its garments. A palette of warm neutrals is lifted with delicate spring shades, creating a fresh yet wearable collection that’s perfect for everyday dressing. Showing at Scoop and Harrogate Fashion Week (stand B35). CONTACT: London - Fionnuala Kiernan, Tel: 07922 575 409 E: fk@masai.dk and Louisa Jarman, Tel: 07387 124 035 E: lja@masai.dk; Manchester - Vicky Smith, Tel: 07884 230 356 E: vis@masai.dk
PIA MARIA
New to Carol C Collections for SS27, Parisian womenswear brand Pia Maria offers timeless dresses, separates and jumpsuits in striking prints and vibrant colourways. Designed in stretch jersey with flattering silhouettes, the collection combines effortless wearability with strong commercial appeal. Hero styles include statement jumpsuits and maxi dresses that transition easily from day to evening, while feminine shapes and confidence-boosting fits are designed to flatter a wide range of customers. Available in sizes 8-18; showing at Carol C Collections in Leeds and London as well as Harrogate Fashion Week and regional agents around the UK; wholesale prices are around £49 per piece on average while the minimum order requirement is £1,500. CONTACT: Tel: 0800 6129 009 E: info@carolccollections.com carolccollections.com
TATE FASHION
Leeds-based distributor Tate Fashions offers sophisticated womenswear at every price point with its occasion and daywear brand portfolio. Its collections are available on both short and forward order, with labels including Lizabella Occasionwear, daytime label Inco and the newly relaunched affordable event dressing brand Ella Boo. For SS27, Lizabella offers timeless elegance with a modern twist for formal occasions in pastels, vibrant hues and classic colourways. Inco, meanwhile, presents a range of versatile separates designed for mixing and matching while Ella Boo’s relaunch collection offers statement-making dresses in a vibrant colour palette. Showing at Harrogate Fashion Week and Harrogate Bridal Show alongside regional showrooms in Leeds, Bristol and Glasgow; wholesale prices range from £21 to £225 for occasionwear while the minimum order requirement is £1,000. CONTACT: Tel: 01132 459 064/ 01132 460 605/ 07712 398 549 tatefashions.com
NILMARK
Womenswear brand Nilmark offers wearable fashion-forward collections with a clean and contemporary aesthetic. Its emphasis is on flattering cuts, premium natural fabrics and timeless design, offering trend-aware collections with thoughtful details and versatile styling options. For SS27, its collection is inspired by modern living, with cotton and linen blends forming the basis of the brand. Standout pieces include relaxed jackets, lightweight dresses, effortless coord sets, breathable shirts, wide-leg trousers and versatile separates. Showing alongside, iconic Italian fashion brand Thanny offers classic pieces combining comfort, quality and understated luxury. Its SS27 line-up includes modern, feminine dresses, separates, outerwear and knitwear inspired by a European aesthetic in a colour palette of soft neutrals and carefully selected accent colours. Showing at Harrogate Fashion Week (stands B18 and B20); wholesale prices range from €30 - €80 while the minimum order requirement is €2,000 per brand.
Bringing its roster of international brands to Central London this July, Sally Dawes Agency’s SS27 line-up includes Estheme Cashmere, Rialto48, Philosophy Blues Original Denmark. Standouts include premium quality summer knitwear alongside colourful knitted linens, cottons and silks from Estheme Cashmere. Danish-born brand Philosophy Blues Original meanwhile offers sophisticated but wearable styles for every occasion, reimagining wardrobe classics with a Scandi twist. Finally, Italian quiet luxury brand Rialto48 blends simplicity with unexpected design details, offering a modern take on timeless style. Showing at Royal Society of Medicine, 1 Wimpole Street, London W1G 0AE.
CONTACT: Tel 0776 997 0387 E: sally@sallydawes.com sallydawes.com
WACOAL EUROPE
Offering a portfolio of intimate apparel brands in an inclusive sizing range, Wacoal Europe’s offer spans lingerie, bra-sized swimwear and activewear. For SS27, its lingerie collections celebrate modern femininity across a variety of designs and price points. Everyday elegance brand Fantasie offers vibrant colour, playful prints and unexpected shapes while trend-led sister label Freya serves a series of comfort-driven staples alongside statement styles in vibrant clashing hues. Elsewhere, Wacoal celebrates the value of human creativity in an AI era through meticulous attention to detail, premium materials and engineered design. Finally, plus-size specialist Goddess mixes delicate florals and broderie anglaise alongside eye-catching prints, bold colour and luminous finishes. Showing at INDX Intimate Apparel, Cranmore Park (26-28 July).
Made in the brand's own Spanish factories, Wonders’ footwear blends technology and tradition, using premium leathers alongside lightweight soles and memory-gel cushioning. For SS27, the collection reworks classic silhouettes with a modern twist, focusing on technical sandals, barefootinspired trainers and elegant slingback flats designed for everyday versatility. A colour palette of earthy neutrals is lifted with vibrant shades including clay, orange, matcha green and royal blue, while animal prints such as leopard and python add texture and a fashion-led finish. Inspired by a return to naturalness and wellbeing, the collection balances timeless appeal with innovative comfort - making it ideal for customers seeking stylish footwear without compromising on wearability. Showing at Harrogate Fashion Week (C64), Worsley Park Country Club (13-15 September) and Micam Milano (Hall 2, L21-M22); wholesale prices start from £45, with a minimum order of 36 pairs.
CONTACT: E: simon@wonders.com/ marisa@wonders.com
LILY & ME
Designed in Gloucestershire and produced ethically at its own factory in Nepal, British lifestyle brand Lily & Me creates feel-good womenswear in considered fabrics, vibrant colour palettes and hand-drawn prints. Its SS27 collection offers a series of curated capsules to take retailers through the season. Inspired by the ancient craft of indigo dyeing and traditional textile techniques, expect soft romantic blooms and relaxed feminine silhouettes. Materials are key, with sustainable organic cotton, EcoVero viscose, gentle linen blends and Tencel Lyocell offered alongside new rib jersey, double cloth and lino weave seersucker. Hero pieces include its best-selling Grasslands linen blend Jacket in new statement bloom Kindred Print (pictured), its popular Lowlands Blouse in textured jacquard organic cotton and new cropped Daymer Trousers in both coloured linen/viscose blends and a commercial linen denim. Showing at Harrogate Fashion Week (stand M12), INDX Woman, Footwear and Fashion Live and Kendal at the Castle Green Hotel (11-12 August); wholesale prices range from £5-35 per piece while the minimum order requirement is £2,000. CONTACT: Tel: 01452 207 766 lilyandmeclothing.com
GIOSEPPO
Headquartered in Elche - one of Spain’s main traditional shoemaking districts –Gioseppo has been creating footwear and accessories for more than 35 years. Its collections are designed to fit into women’s everyday lifestyles, blending creativity with versatility, comfort and quality. The collection is designed for modern shoppers offering expertly crafted, functional designs in exceptional materials. Buyers can expect handcraftsmanship and premium leathers in a comprehensive colour palette. Key pieces include everyday sandals with a focus on comfort and style alongside more elevated day-to-night designs. The collection also includes practical trainers alongside trend-led woven ballerinas. Showing at Harrogate Fashion Week (stand C57); wholesale prices are around £50 per pair while the minimum order requirement is £1,300.
CONTACT: E: gioseppo@gioseppo.com
VISIT US AT HARROGATE STAND B35 AUGUST 2 – 4, 2026 FOR APPOINTMENTS, PLEASE CONTACT Vicky Smith: 07884 230 356 (Manchester)
London Showing Dates: Saturday 18th - Thursday 30th July 2025
Wigmore Room, The Hallam, 44 Hallam Street, London, W1W 6JJ Also showing Dolcezza and Tricotto at the Harrogate Fashion Fair Sunday 2nd - Tuesday 4th August 2026 – Stand M9
Fashion Extras
THIS MONTH’S BEST FASHION ACCESSORIES AND HOMEWARES
MADE TO LAST
Portuguese brand Arte Nova creates distinctive gold and silver jewellery blending traditional techniques with contemporary design to create modern heirlooms. £POA; E: gemma@blackpr.co.uk
SCHOOL’S OUT
Perfect for end of term gifting, Alphabet Bags’ Exceptionally Wonderful Teacher pouch is designed and handmade in the UK using premium natural flecked cotton canvas. £12; faire.com
GREEN WITH ENVY
Made with sustainable resin from leftover glasses frames, Big Metal London’s chunky resin Marseille Bulldog Hairclip will make a bold addition to your accessories line-up this SS27. £POA; Tel: 0207 701 0005 bigmetal.net
HEATWAVE HERO
With blazing temperatures a key fixture of summer 2026 so far, Fisura’s wooden ‘I’m hot’ fan is sure to draw attention from frazzled shoppers in store. £2.98; faire.com
SUMMER DREAMING
Launching as part of its pre-AW26 collection, Malina’s Elvina Wood Pearl Bag offers a luxurious take on summer accessorising for effortless day-to-night chic. £POA; E: info@bymalina.com
HOLIDAY ROMANCE
Hold on to that summer feeling with Chalk’s Seashell perfume, featuring a fusion of refreshing ginger and lemon, dry amber and cedarwood as well as a burst of energising pink pepper. £25; chalkuk.com
MOUNTAIN AIR
Inspired by California’s rugged coastline, Lords Fragrance House’s Big Sur diffuser blends sea salt, pepper, eucalyptus and citrus on a musky base. £POA; E: hello@lordsfragrancehouse.com
LIFE GIVES YOU LEMONS
Part of the brand’s Creative Collection, Bloomingville’s hand decorated stoneware Limone Bowl will bring a touch of Mediterranean sunshine to tables all year round. £POA; bloomingville.com/en/retailer
GARDEN PARTY
Uberstar’s Fish Stacking Glass set makes a playful yet practical gift for summer entertaining, with four individual tumblers that slot together to form a sculptural koi-shaped centrepiece. £POA; uberstar.com/ account/trade-application
GONE FISHING
Make waves with Kybele Studio’s Koi fish statement earrings, handcrafted in Luxembourg using conscious high-quality materials. £POA; E: hello@kybelestudio.com kybelestudio.com
LUCKY SEVEN
Offering seven different styles in one, Samantha Siu’s customisable EyeShine Earrings feature 18k yellow gold-plated chain links that can be customised for every occasion. £POA; E: info@samanthasiu.com
RED ALERT
Danish womenswear brand Munthe has updated its signature Roluke shoulder and cross body bag for SS27 in a new top handle silhouette and ribbed 100 per cent lamb leather finish. £POA; E: hlm@munthe.com
SHELL OUT
Pilgrim’s gold-plated Haze necklace is made from water-resistant 100 per cent recycled materials, making it perfect for summer holiday edits. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk
COLLECTOR’S EDITION
Made consciously in India, Helio Ferretti’s beaded Money for Art pouch will bring a pop of colour to boutique edits this summer and beyond. £POA; oliolsen.com/trade-welcome
BOUND FOR GLORY
Royal Warrant holder
Leathersmith of London produces luxurious hand-bound diaries, refillable covers and notebooks crafted by skilled artisans in the UK. £POA; E: jenny.warner@leathersmith.co.uk
HIT REFRESH
Specially formulated for dry or dehydrated skin, Olverum’s luxurious body cleanser elevates everyday rituals with its nourishing formula and aromatic blend of essential oils. £POA; E: contact@olverum.com
FOR ALL WEATHERS
Made from the sustainable brand’s signature waterproof PU fabric, Rains’ unisex 5 panel cap is perfect for outdoor adventures and running rainy-day errands. £POA; E: jc@rains.com
Power trip
FROM BRILLIANT BRANDS TO NETWORKING, HARROGATE FASHION WEEK HERE'S WHY HARROGATE FASHION WEEK DESERVES A PLACE IN YOUR NEW-SEASON PLANS
Le ading womenswear trade show Harrogate Fashion Week (HFW) is set to showcase over 250 brands when it returns to the spa town this August - giving retailers the opportunity to complete all their new-season buying in one single trip.
T he three-day event has grown considerably in recent years and now encompasses four halls of exhibitors spanning womenswear, footwear, accessories, jewellery, occasionwear, lingerie and swimwear.
"One of the things we often hear is how valuable buyers find the show because they can do so much in a single trip," says show director Georgia Flynn. "Time is valuable, so being able to compare collections, discover new brands, catch up with suppliers and network with other independent retailers is one of the reasons HFW has become a must-attend event on many buyers' calendars."
Buying destination
Taking place in Harrogate's centrally located Convention Centre, the show is easy to reach by road, rail and air. Leeds Bradford Airport is located 25 minutes away, with daily flights arriving from Ireland, while the venue also offers convenient on-site parking for those travelling by car.
“ Visiting HFW is a no-brainer for us,” says Tiffany Moore, owner of Renes Fashion in Lancaster. “There’s parking near the venue, brilliant hotels and a wealth of fantastic restaurants to wind down in after a full day of buying. It turns a work trip into a mini retreat and we always come away feeling inspired.”
Meeting place
Alongside product sourcing, visitors can also attend complimentary networking events. HFW's daily coffee, pastry and prosecco happy hours give buyers the chance to catch up with brands and fellow retailers, while its popular Summer Party offers another opportunity for the industry to get together over drinks, canapés and live music. “Buyers love the atmosphere and the chance to reconnect with people from across the industry," says Flynn. "Of course, there’s business to be done. But the show also provides the perfect opportunity to build relationships, discover new ideas and get inspired about the season ahead.”
HARROGATE HIGHLIGHTS
Over 250 brands across four exhibition halls
Multiple product categories under one roof
Complimentary coffee, pastry and prosecco happy hours
Summer Party on the Sunday evening with drinks, canapés and live music
Easily accessible by road, rail and air
T he next edition of Harrogate Fashion Week takes place from 2 – 4 August at Harrogate Convention Centre; visit harrogatefashionweek.com to register, view the exhibitor line-up and take advantage of exclusive travel and accommodation discounts.
Fransa
JDY
Floor fillers
OUR PICK OF MUST-SEE STANDS AT THIS SEASON’S HARROGATE FASHION WEEK
POMODORO
STAND: M10
British womenswear brand Pomodoro is preparing to unveil its final ever collection for SS27, celebrating 35 years in fashion. Bringing together the best design elements that have defined the label for over three decades, its seventieth collection combines vibrant colour, feminine silhouettes and statement prints for shoppers looking for distinctive yet wearable fashion. Inspired by sun-drenched destinations and the natural world, its palette spans bold shades of blue, pink, coral and jade green while fluid fabrics and soft draping add movement and flattering finishing. Dresses are, as ever, the collection’s pièce de résistance - from relaxed shirt styles and belted versions to flowing maxis and the brand’s popular Time for Tea silhouette. Florals, meanwhile, continue to play a starring role, as oversized botanicals, tropical blooms and painterly prints bring fresh energy to the season. Also showing at INDX Woman.
CONTACT: Tel: 020 8961 4000
E: info@pomodoroclothing.com pomodoroclothing.com
VACANZE ITALIANE
STAND: C27
Designed and developed in Italy, Vacanze Italiane is heavily influenced by a carefree Mediterranean summer, mixing vibrant colours, statement prints and decorative detailing with a consistent focus on fit and wearability. The brand's strength lies in its accessible pricing and distinctive handwriting, offering signature prints, embellishment and coordinated beachwear that’s easy to merchandise. For SS27, its designers draw inspiration from a ‘borderless summer’ concept, blending retro influences with global references via a series of micro-collections. The brand continues to evolve its range into a full holiday wardrobe, offering expanded options and more detailed fabric development. Buyers can also order sister label Iconique, which focuses on lightweight beach fashion, kaftans, dresses and cover-ups with an emphasis on natural fabrics and artisanal finishing techniques. Also showing at Wonderland and INDX Intimate Apparel (P150).
CONTACT: Tel: 01423 885 374
E: info@patricia-eve.co.uk patricia-eve.co.uk
NOMADS
STAND: A46
Ethical womenswear brand Nomads is launching its SS27 collection at Harrogate Fashion Week alongside its latest creations from short order sister label Saige by Nomads. The new line from its original fair-trade collection showcases the thoughtful details, handcrafted influences and unique design elements the British brand is known for but with a fresh creative direction. Its silhouettes have evolved for the new season to offer a more contemporary and versatile feel while retaining its original design signature, with pretty dresses in considered fabrics sitting alongside chic ethically made separates. Elsewhere, Saige by Nomads offers both current and timeless styles for every occasion, with a focus on modern trends, quality craftsmanship and easy wearability. Also showing at INDX Woman (stand P185 and P160) and Autumn Fair (2D02); wholesale prices are £15-35 for Nomads and £15-28 for Saige while the minimum order requirement starts from £300 for the first order for the season with flexible repeats.
British lifestyle brand Lily & Me creates feel-good womenswear in considered fabrics, vibrant colour palettes and hand-drawn prints. Designed in Gloucestershire and produced ethically at its own factory in Nepal, its SS27 collection takes retailers through the season with a series of curated capsules inspired by the ancient craft of indigo dyeing and traditional textile techniques. Soft romantic blooms and relaxed silhouettes create pieces that feel feminine and wearable. Materials are central to the line-up, with sustainable organic cotton, EcoVero viscose, gentle linen blends and Tencel Lyocell offered alongside new rib jersey, double cloth and lino weave seersucker. Hero pieces include its breezy Alicia vest and Evie skirt coord (pictured), best-selling Grasslands linen blend Jacket in new statement bloom Kindred Print and popular Lowlands Blouse in textured jacquard organic cotton. Also showing at INDX Woman, Footwear and Fashion Live and Kendal at the Castle Green Hotel (11-12 August); wholesale prices range from £5-35 per piece while the minimum order requirement is £2,000. CONTACT: Tel: 01452 207 766 lilyandmeclothing.com
ORIENTIQUE
STAND: M28
Australian womenswear brand Orientique has been producing its print-led collection for five decades. The brand is best known for its unique hand-painted and hand-drawn prints, which are produced exclusively by a dedicated team of designers before being developed into digital art. To celebrate its 50-year anniversary, the label’s collection draws inspiration from the sun-drenched coastlines of the Mediterranean. Buyers can expect the label’s signature lively prints in a coastal colour palette featuring cool azure blue, sun-baked pastels and earthy terracotta. Standouts include easy-wear shift dresses, printed tops and tunics in organic cotton and sustainable rayon fabrics that are perfect for heatwaves, holidays and everyday summer dressing. Also showing at Carol C Collections in London and Leeds as well as Autumn Fair; wholesale prices are around £29 for dresses and £16 for tees while the minimum order requirement is £1,500. CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com
SAMANTHA JANE
STAND: B43
A year on from its successful SS26 debut, modern occasionwear label Samantha Jane is back for the new season with mood-boosting dresses and separates in simple shapes and tactile fabrics. The British brand specialises in modern, generously cut mother-of-the-bride attire offered at affordable price points. Its latest line-up features dresses with stunning 3D embroideries and beadwork, blurred floral prints and delicate embellishments. Transseasonal luminous blue sits alongside navy, while tangerine and fuchsia add bright pops of colour, and botanical prints in blush and sage bring pared-back glamour to its sleek silhouettes. For SS27, the brand is also introducing a curve capsule for indies looking to expand their size range. Available on both short and forward order; wholesale prices are around £100 per piece on average while there is no minimum order requirement. CONTACT: Tel: 07474 957 955
Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.
We have a varied selection of international brands to suit all ages and budgets. If you would like to come along and view any of our collections or for more details, please do get in touch. (Evening and weekend appointments available.)
Warmest wishes from Amanda and the Team
DORIS STREICH
BARILOCHE
BARILOCHE
ALLISON
AMBRA
STAND: B14
Intimates apparel brand Ambra is focused on innovation, creating cutting edge everyday essentials that are supportive and driven by comfort. Its underwear and shapewear are crafted with confidence in mind for customers of all ages and body types. For SS27, its collection includes clean, elevated foundation pieces that have been designed to be worn on repeat in Rose, Chicory, Ice Blue and Indigo. Heroes include its Pure Basics Modal Long Line Bra and co-ordinating Bikini Brief alongside its Bondi Bare Bar and Hi cut Brief. Also showing at The National Intimate Apparel Show (stand P410); wholesale prices are £7.60 per piece on average while there is free delivery for all orders of £300/ 50pcs.
Blending sophisticated design with everyday versatility, Thanny creates wearable womenswear in timeless silhouettes boasting quality craftsmanship and fabrics. The forward-order brand produces two seasonal collections each year in a distinctive European aesthetic. Inspired by relaxed city living, its SS27 collection balances soft neutrals - including ivory, camel, olive and navy - alongside rich seasonal hues and exclusive prints. Hero pieces include beautifully tailored jackets, fluid dresses, elegant knitwear, relaxed separates and statement outerwear, all designed to mix and match. Combining exceptional quality with strong commercial appeal, the collection is ideal for womenswear indies looking to elevate their fashion offer. Wholesale prices range from €40 - €80 while the minimum order requirement is €2,000.
Charnos Hosiery offers leg wear solutions for all occasions, taking shoppers effortlessly from desk to dinner. Its comprehensive range spans classic sheers and trusty opaques to wearable high fashion party tights, nets and sheers. The brand stocks a large selection of continuity replenishment lines, while its seasonal items are offered on a forward order basis. For SS27, its collection showcases sophisticated legwear options - from subtle sheers and floral hosiery to cotton socks – in a new seasonal colour palette of Oatmeal, Nougat, Mocha and Crystal Rose. Spots, plaid, lace and floral tights are key looks for SS27, while anklets and knee-high socks with spots, diamonds and subtle florals complement the brand’s core organic socks range. Also showing at The National Intimate Apparel Show (stand P410); wholesale prices are £5.65 per piece on average while there is free delivery for all orders of £300/ 96pcs.
CHALK Autumn Winter collection is the result of a close-knit creative team who have shaped every detail, from the first sketch to the final photograph. A range designed to blend together beautiful fabrics and timeless silhouettes to be loved by everyone in the family.
Meet the CHALK team, see the latest designs and be inspired at our next trade shows.
Harrogate Fashion Show, Harrogate 2nd - 4th August 2026
Autumn Fair, Birmingham 6 - 9th September 2026
Top Drawer, London 13 - 15th September 2026
IRELAND
IRELAND
IRELAND
Ella Boo Limited, Unit 08, Fashion City, Ballymount, Dublin 24, D24 EW2P
Ella Boo Limited, Unit 08, Fashion City, Ballymount, Dublin 24, D24 EW2P
Ella Boo Limited, Unit 08, Fashion City, Ballymount, Dublin 24, D24 EW2P
Contact June +35386 7915740 Harrogate Fashion Week STAND M1
Harrogate Fashion Week STAND M1
Contact June +35386 7915740 Harrogate Fashion Week STAND M1
+44 1132459064
+44 1132459064
Wedding belles
MODERN OCCASIONWEAR FOR MOTHERS OF THE BRIDE (AND GROOM)
Today's mothers of the bride are breaking with tradition, shunning more formal attire in favour of chic alternatives they can wear long after the big day. Here’s our pick of some of the season’s best looks…
NEVER
FRAGRANCE , AMPERSAND FRAGRANCES,
HAIR CLIP, DAUPHINES OF NEW YORK, £POA
SUNGLASSES, CHALK, £POA
DRESS , BY HAÓ, £POA
DRESS , RAISHMA, £POA
DRESS ,
FULLY DRESSED, £POA
BRACELET, KYBELE STUDIO, £POA SHOES , ATP ATELIER, £POA
DRESS , GODDIVA, £POA
BAG, SAMSØE SAMSØE, £POA
£POA
DRESS, MALINA, £POA
HAT , MERVE BAYINDIR, £POA
DRESS , BAÉ, £POA
BRACELET, ARTE NOVA, £POA
CARDIGAN , SAMSØE SAMSØE, £POA
DRESS , NEVER FULLY DRESSED, £POA
BLAZER , FEE G, £POA
DRESS , GODDIVA, £POA
EARRINGS , PILGRIM, £POA
DRESS , NEW DAY ORIGINALS, £POA
CRYSTAL HAIRCOMB , MICHELLE CORVANE, £POA
SANDALS , CASTANER, £POA
AMPERSAND FRAGRANCES faire.com, ARTE NOVA E: gemma@bglobal-group.com, ATP ATELIER E: sales@atpatelier.com, BAÉ E: janet@bglobal-group.com, BY HAÓ E: wholesale@by-hao.com, CASTANER E: info.uk@castaner.com, CHALK chalkuk.com, DAUPHINES OF NEW YORK E: bonjour@dauphinesofnewyork.com, FEE G Tel: 00353 1460 6035 E: fiona@fee-g.com fee-g.com, GODDIVA citygoddess.co.uk, KYBELE STUDIO E: hello@kybelestudio.com, MALINA E: sales@bymalina.com, MERVE BAYINDIR E: janet@bglobal-group.com, MICHELLE CORVANE E: janet@bglobal-group.com, NEVER FULLY DRESSED neverfullydressed.com/pages/wholesale-enquiries, NEW DAY ORIGINALS newdayoriginals.co.uk/pages/wholesale-enquiries, PILGRIM E: b2b@pilgrim.dk, RAISHMA E: customerservices@raishma.co.uk raishma.co.uk, SAMSØE SAMSØE E: vitus@samsoe.com
Modern glamour
CREATE THE MOTHER-OF-ALL OCCASIONWEAR EDITS WITH OUR LEADING SUPPLIER PICKS
TATE FASHION
Leeds-based distributor Tate Fashions offers sophisticated occasionwear at varying price points for mothers of the bride and groom. Its collections include Lizabella Occasionwear and newly relaunched affordable event dressing brand Ella Boo. For SS27, Lizabella offers timeless elegance with a modern twist for formal occasions in pastels, vibrant hues and classic colourways. Meanwhile, Ella Boo’s relaunch collection offers statement-making dresses in a vibrant colour palette. Showing at Harrogate Fashion Week and Harrogate Bridal Show alongside regional showrooms in Leeds, Bristol and Glasgow; wholesale prices range from £21 to £225 for occasionwear while the minimum order requirement is £1,000.
Drawing inspiration from art and nature, Sonia Peña’s 2026 collection brings a fusion of botanical motifs, watercolour prints and fluid silhouettes to retail rails this season. Colour plays a leading role as vivid jewel-tones and warm earthy hues sit alongside classic blush and nudes. This season’s silhouettes are fluid and flattering, with cape-sleeved floorlength gowns, elegant midi dresses and chic three-piece trouser suits offered across a spectrum of colours. Elsewhere, prints are bold - from large-scale botanicals and graphic swirls to abstract watercolour washes and polka dots. Feather cuffs, sequin jackets and sculptural corsages, meanwhile, give the collection a real point of difference. Standout styles include a Blush Draped Trouser Suit with sharp structured shoulders and draped cowl detail, a Chocolate and Cream Botanical Print Midi with a single-shoulder chiffon drape as well as a Watercolour Green Halter Gown in a sage and moss painterly print. CONTACT: Tel: 0034 682 711 938 soniapena.com
GILL HARVEY COLLECTION
Founded in 2012 by Gill Harvey and Andrea Cutts, British occasionwear label Gill Harvey Collection is now designed by Catherine Fisher who maintains the brand’s reputation for exemplary fit and timeless design. Bespoke pieces can be made to order in a variety of colours in specific sizes and lengths – giving independent stockists a strong point of difference. For SS27, the brand’s newly Prembridge Collection has been created with black tie weddings in mind, offering youthful and glamorous pieces with timeless appeal. Heroes include feather skirts with matching plain crepe tops, slim fitting hand-beaded dresses with matching bell-shaped sleeve opera coats, slinky beaded dresses with feather hems and matching chiffon coats with feather trimmed cuffs. Wholesale prices range from £199 to £899 per piece while there is no minimum order requirement.
British brand Samantha Jane specialises in modern, generously cut mother-of-the-bride wear offered at affordable price points. The label debuted in SS26 with a collection of mood-boosting dresses and separates in simple shapes and tactile fabrics. Its latest line-up features stunning 3D embroideries and beadwork, blurred floral prints and delicate embellishments. Transseasonal luminous blue sits alongside navy while tangerine and fuchsia add bright pops of colour. Elsewhere, botanical prints in blush and sage bring pared back glamour to its sleek silhouettes. For SS27, the brand is also introducing a curve capsule for indies looking to expand their size range. Available on both short and forward order; showing at Harrogate Fashion Week (stand B43); wholesale prices are around £100 per piece on average while there is no minimum order requirement.
Perfect for modern mothers of the bride and groom, Fee G’s colourful occasionwear is feminine and wearable, blending flattering cuts, unique details and quality craftsmanship for affordable price points. The collection is designed for ultimate versatility – working for special events and beyond. For SS27, designer Fiona Heaney has looked to garden parties and summer soirees for inspiration, mixing botanical motifs, embellishments and delicate embroideries with pretty pink, citrus and soft lemon colourways. Key pieces include the sequinned Carmen Dress, Daniela Bow Jacket, Lena Bow Front Dress with full skirt in two colourways and the playful Cali dress in a conversational print. Wholesale prices range from £50 - £108 while the minimum order requirement is 35 pieces.
CONTACT: Tel: 07906 070 081
E: diane@dianesykesfashion.com fee-g.com
CARLA RUIZ
Established in 2007, Málagaborn occasionwear label creates glamorous, show-stopping pieces featuring vibrant colours, headturning silhouettes and meticulous attention to detail. The brand has a presence in 35 countries, with women around the globe buying into its exclusive high-end designs that are created sustainably using advanced manufacturing technology in Spain. For AW26, its Calima collection encompasses cocktail dresses, evening gowns and sophisticated tailored coordinates designed for special occasions and modern mothers of the bride. Structured tailored dresses sit alongside mikado silk, pleated chiffon and intricate jacquard gowns in autumnal hues like terracotta and ochre alongside striking jewel tones. Standout styles include a bi-colour maxi in premium crepe and chiffon, a fluid floor-length animal-inspired print gown with woven metallic gold fil coupé details and a premium satin crepe midi-length event dress with a flattering boatneck line and long sleeves with split cuffs (pictured).
LILY & ME ’S LATEST COLLECTION WILL BRING NEW-SEASON OPTIMISM TO SHOP FLOORS THIS SS27
Br itish brand Lily & Me offers joyful womenswear and accessories for everyday wardrobes. Its collections are designed by its in-house team in Gloucestershire, mixing hand-drawn prints with unique colour palettes and carefully chosen fabrics. The majority of its garments are produced at the family brand’s own factory in Nepal, where it has full control over quality, pay and working conditions.
Its SS27 collection offers a series of curated capsules to take retailers through the season. Inspired by the ancient craft of indigo dyeing and traditional textile techniques, expect soft romantic blooms and relaxed silhouettes across dresses, outerwear and separates.
L ily & Me continues to improve its sustainability each season through considered material
choices. Alongside organic cotton, EcoVero viscose, Tencel Lyocell and gentle linen blends, the SS27 collection places a strong emphasis on texture, with new rib jersey, double cloth and leno weave seersucker adding depth to the range.
Hero pieces include the brand’s best-selling Grasslands linen blend Jacket shape updated in a statement bloom Kindred Print. Elsewhere, its core Lowlands Blouse has been reworked with a textured jacquard organic cotton Seedling print. New additions include the cropped Daymer Trousers, available in linen and viscose blends and a commercial linen denim, alongside the Florence Frill Jacket in a new herringbone stretch twill. For the start of the season, there's also a chunky cotton rib knit in neutral ecru and navy stripe that's perfect for spring.
Showing at Harrogate Fashion Week (stand M12), INDX Woman, Footwear and Fashion Live and Kendal at the Castle Green Hotel (11-12 August); wholesale prices range from £5-35 per piece while the minimum order requirement is £2,000.
FASHION SHOWCASE
PERFECT YOUR SS27 EDIT AT THE NEXT EDITION OF INDX WOMAN
Uniquely curated by buyers for buyers, INDX Woman returns to Solihull’s Cranmore Park this month to present the latest womenswear and accessories collections under one roof. The show promises to deliver a commercially led showcase for today’s womenswear buyers, bringing together an inspiring edit of leading labels, must-have brands and exciting new-to market ranges. Buyers will be able to stock up on the latest lines from key exhibitors including Betty Basics, B Young, Goose Island, FRAAS, French Connection, Pomodoro, Lily & Me and Saige by Nomads. Alongside product sourcing, the three-day event also offers attendees free perks such as onsite parking and refreshments as well as aftershow networking drinks on the Sunday evening in Cranmore Park’s hospitality space.
The next edition of INDX Woman takes place on 19-21 July at Cranmore Park in Solihull. Register for free entry via indxshows.co.uk/shows/woman
CONTACT: indxshows.co.uk
From London showrooms to regional trade shows, there are plenty of opportunities for buyers to discover fresh womenswear collections for SS27. Here are some of the key dates and events worth adding to your Google calendar…
DIANE SYKES FASHION
BRANDS: Whyci, Fee G, Gustav and Maria Bellentani
SHOWING AT: Asia House, 63 New Cavendish Street, London, W1G 7LP (Whyci, Gustav and Maria Bellentani from 14-30 July and Fee G from 22-30 July; Scoop International, Olympia West, London (Whyci only – 19-21 July) and Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Fee G, Gustav and Maria Bellentani only – 2-4 August).
CONTACT: Tel: 07906 070 081 dianesykesfashion.com
SALLY DAWES AGENCY
BRANDS: Estheme Cashmere, Maud & Sacha, Rialto48, Philosophy Blues Original
SHOWING AT: Royal Society of Medicine, 1 Wimpole Street, London W1G 0AE (13-30 July)
CONTACT: Tel: 07769 970 387
E:sally@sallydawes.com sallydawes.com
LIZ D'ESTERRE FASHION AGENCY
BRANDS: Dolcezza, Tricotto, Lola Casademunt, MAITE and LAFTY LIE
SHOWING AT: The Wigmore Room, The Hallam, 44 Hallam Street, London W1W 6JJ (18-30 July); Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Dolcezza and Tricotto only, stand M9, 2-4 August).
CONTACT: Tel: 07956 216 801
E: lizdesterre@yahoo.co.uk
PARTNERS IN FASHION
BRANDS: B Three, Bariloche, C C Luke & Las Amas, Marie Mero, Micha, Tinta, Toni, Relaxed by Toni and VLT by Valentina
SHOWING AT: 32 Percy Street, London, W1T 2DQ (13 July – 28 August); Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Bariloche, Micha and Tinta only – 2-4 August); Düsseldorf Fashion Days, Düsseldorf (Toni and Relaxed by Toni only – 22-29 July).
Free to enter Favourite Supplier nominations now open
Down to Business
INSIGHT FOR FASHION INDIES
WILLING TO TRAVEL
As consumers increasingly seek experiences over convenience, independent retailers have a growing opportunity to become destinations worth travelling to. Richard Saunders, partner at Hartnell Taylor Cook, explores why fashion is helping drive footfall back to Britain's high streets…
ASHKAN FOROUZANI ON UNSPLASH
Crowd Pleasers
FASHION IS OUTPERFORMING THE WIDER RETAIL MARKET AS UNIQUE SHOPS AND RETAIL DESTINATIONS HELP DRIVE FOOTFALL BACK ONTO THE HIGH STREET,
SAYS RICHARD SAUNDERS AT HARTNELL TAYLOR COOK
De spite continued pressure on retail, fashion is quietly outperforming other categories.
According to ONS data, clothing sales have grown 5.3 per cent year on year compared with retail growth of 3.2 per cent overall, suggesting the sector has now moved beyond recovery into a more sustainable growth phase.
While retailers continue to face challenges, the latest figures point to pockets of future growth and an outlook that looks more promising. This year’s warm weather has already provided a timely boost for many fashion businesses, reminding us just how quickly demand can return when conditions improve.
T hat should give independent retailers reason for cautious
optimism. Fashion has always been cyclical, but once confidence begins to return, consumers quickly rediscover the appetite to refresh their wardrobes. Those improvements don't always have to be driven by the economy. A new trend, change in season or desire to discover something different can all encourage shoppers back onto the high street and into physical stores.
Bricks-and-mortar fashion retail continues to offer something online cannot: experience, discovery and human interaction. And those qualities are becoming increasingly valuable as consumers seek more than mere convenience.
Confidence returns
Alongside rising fashion sales, confidence is also returning to the high
street. Investors are once again backing retail, helping to create better shopping environments and encouraging brands to invest in physical locations.
For a long time, some retail spaces simply haven't met the needs of modern shoppers. But town centres are being increasingly reshaped into destinations where fashion, food and leisure complement one another, giving consumers more reasons to spend time on the high street rather than simply making a quick purchase online.
For independent retailers, this presents an opportunity. Boutiques offering carefully curated collections, expert service and a distinctive shopping experience are well placed to benefit as consumers increasingly value experience alongside product. The market is
making room for quality retail and memorable in-store experiences to exist alongside the convenience of online shopping rather than competing with it.
Shopping destination
While the capital is known for its retail offer, some of the most exciting developments are happening outside London. Regional cities are stepping up their game in destination retail, with fashion playing a central role in creating vibrant shopping districts that attract consumers from further afield.
When people plan holidays, they often look for unique experiences, interesting neighbourhoods and somewhere with a genuine sense of place. Increasingly, shoppers are looking for those same qualities closer to home, favouring destinations that offer discovery and personality over homogenised high streets dominated by the same chain stores.
Fashion retailers are often at the heart of those destinations. Cafés, restaurants and leisure businesses undoubtedly contribute to the atmosphere, but fashion frequently provides the initial reason for
DESTINATION THINKING
Curate an experience: Give shoppers a reason to visit, not just buy.
Show off your personality: Let customers get to know your business through social media and in-store experiences.
Love thy neighbours: Work with local cafés and neighbouring retailers to help create a destination shopping area.
Keep evolving: Introduce new brands, refresh displays and give customers something new to discover.
shoppers to visit, creating the footfall that supports the wider retail mix.
Bristol's Park Street is a prime example. Its combination of established retailers and carefully selected new arrivals has created a shopping destination with genuine personality, demonstrating how thoughtful curation can breathe new life into a retail district.
Bath is another success story. A strong mix of tourism, affluent residents and limited out-of-town competition has helped create a city centre where fashion continues to thrive. Streets such as Stall Street and New Bond Street reward shoppers with a genuine sense of discovery, encouraging visitors to explore rather than simply complete a transaction.
Character building
Successful retail has always reflected changing consumer habits, and today’s most successful fashion businesses are those offering something shoppers cannot easily find elsewhere.
R ather than competing on scale alone, independent retailers are succeeding by creating distinctive identities, carefully curated product mixes and memorable customer
experiences. Personal service and individuality remain significant advantages that online retailers simply cannot replicate.
O verall, the long-term outlook for retail appears more positive than it has for some time, with sustained demand giving reason for cautious optimism. Fashion, in particular, feels poised for growth. Leading brands are once again seeking high-quality space in the right regional locations, reinforcing the strength of the sector.
The resurgence of retailers such as Marks & Spencer also demonstrates that established businesses can reinvent themselves and reconnect with shoppers when they evolve alongside changing consumer expectations.
As retail continues to evolve, fashion is not just participating in the recovery but helping to lead it. In the right locations, and with the right curation, it remains one of the most powerful drivers of footfall and place-making, proving that in today's market, distinctiveness matters far more than scale.
Richard Saunders is partner at independent property consultancy Hartnell Taylor Cook; htcre.co.uk
7 reasons to enter the Boutique Star Awards
FROM CELEBRATING YOUR TEAM'S ACHIEVEMENTS TO INSPIRING FELLOW INDEPENDENTS, THIS YEAR'S JUDGES REVEAL WHY ENTERING THE BOUTIQUE STAR AWARDS COULD BE ONE OF THE BEST DECISIONS YOU MAKE FOR YOUR BUSINESS
Understandably, writing an awards entry probably isn't at the top of your to-do list right now. When you're juggling deliveries, buying appointments, social media, staffing and customers, putting an awards submission together can feel like a luxury. Yet every member of this year's judging panel believes entering is time well spent.
Of course, the chance of lifting a trophy in November is a pretty good incentive. But there are plenty of other reasons to enter too - and many of the benefits begin before the winners are even announced...
1. You'll probably realise you’ve achieved more than you think I ndependent retailers are famously modest. What feels like ‘just doing your job’ every day can be exactly what makes your business worthy of an award. “Some of the strongest businesses undersell themselves because they assume what they do is standard practice," says Harrogate Fashion Week director Georgia Flynn. “In reality, it's often really impressive.” C atherine Erdly, founder of The Resilient Retail Club, agrees, adding: “Believe in yourself. If you're struggling for ideas on what to include, ask your team or best customers. The best retailers hold themselves to high standards and truly look after their customers because, ultimately, happy customers create a long-lived business.”
2.
It’s
a chance to step back from the day job
Running an independent business rarely leaves much time for reflection. And that’s exactly why Diane Sykes believes writing an awards entry can be invaluable in itself.
“ The entry process will make you think carefully about the business, which can help solidify its core values,” she says. “It's good to be reminded of what you're doing well. That alone can bring a huge sense of pride.”
C lare Bailey, founder of The Retail Champion, echoes the sentiment, encouraging businesses to use the process to properly evaluate everything they've built. “Sometimes you're simply too close to your own success to appreciate it,” she says.
3. Recognition has never mattered more
Independent retailers continue to face rising costs, cautious consumer spending and fierce competition, making it more important than ever to celebrate those who are thriving.
“Our independents are facing their most challenging time in modern history,” says Sykes. “This is the reason we must celebrate the true success stories.”
B ira CEO Andrew Goodacre agrees, adding that recognising outstanding businesses can benefit the entire sector. “There are some superb examples of quality independent retailers in the UK and we should recognise these star businesses,” he says. “Not only does it remind us what great independent retail looks like, but it also helps other businesses learn from their success.”
4. Size isn’t everything
If you think you can't enter because your business isn't big enough, the judges couldn't disagree more. “It's not about huge turnover,” says Deryane Tadd, owner of The Dressing Room. “It's what you're achieving with the space that you have.”
Whether it's customer loyalty, innovation or creating exceptional retail experiences, smaller businesses often punch well above their weight. “You definitely don't need huge numbers to stand out,” adds Flynn. “Judges understand that success looks different for every business. Indies often have amazing customer relationships, strong communities and really clear brand identities, which can be equally impressive.”
5. Your story is worth telling
While judges want to see clear markers of success, they also want to understand the people behind the business. “The best entries tell a story,” says Goodacre. “Submitting the relevant evidence is important, but I like to see the personality of the business come through more than anything.” Erdly adds: “The writing doesn't have to be super polished; we love it when entries have a bit of humour.”
D awson believes the strongest submissions also demonstrate a clear understanding of the customer, show confidence in brand positioning and explain the thinking behind key business decisions. “It's not just about what you've done - it's about clearly showing why your actions made you stand out and how they delivered results,” he says.
6. It can become one of your best marketing tools
Awards don't just impress industry peers - they resonate with customers too.
B ailey believes recognition can “build credibility, improve customer trust, strengthen supplier relationships and create powerful marketing opportunities.”
Sykes agrees, adding that being shortlisted gives retailers something to celebrate with staff and customers, while creating "hours and hours of social media coverage.” She adds: “There's really no downside to entering, just positivity.”
7. You’ll never know unless you enter
Every year, judges discover businesses doing remarkable things that might otherwise have gone unnoticed. But they can only judge the entries they receive. “Don't be afraid to champion your own success,” says Dawson. “Many businesses are doing incredible things but don't always stop to recognise it.”
E rdly agrees. “We don't just want to see big businesses,” she says. “We want to see small businesses connecting with their communities, growing teams, helping people and having fun. Believe in yourself and go for it.”
S o, if you've been wondering whether to enter this year's Boutique Star Awards , maybe now's the time to set a few hours aside and put the wheels in motion.
ENTRIES OPEN NOW
Full details, categories and entry forms are available at boutique-magazine.co.uk/ boutique-star-awards-2026
Propress MINI brings pro-level care into everyday life and onto your shelves. Contact us to become a stockist.
Shop Talk
INDUSTRY OPINION
MUM’S THE WORD
Founded by bridal industry experts Jo Stott and Brogan Owen, new North Shields independent Ānela is rethinking how retailers cater for modern mothers of the bride and groom. Here the pair reveal why combining contemporary occasionwear with a dedicated customer experience is giving mothers the celebration they've long been missing…
BROGAN OWEN AND JO STOTT
Keeping mum
AFTER SPENDING YEARS HELPING BRIDES FIND THE PERFECT DRESS, ĀNELA FOUNDERS JO STOTT AND BROGAN OWEN REALISED A VITAL PERSON WAS BEING OVERLOOKED. GEMMA WARD VISITS THEIR NEW NORTH SHIELDS BOUTIQUE WHERE MOTHERS OF THE BRIDE RECEIVE THE STAR TREATMENT
Within five months of opening, the success of North Shields boutique Ānela has already surpassed co-founders Jo Stott and Brogan Owen’s expectations. “We've had women travelling all the way from London and Edinburgh to see us. Demand has been so strong that we’ve had to keep buying in new stock. We’ve even designed our ownlabel collection.”
C atering exclusively for modern mothers of the bride and groom, their 900 sq ft appointment-only store is heavily focused on experience. The founders say the store echoes the treatment daughters receive while shopping for wedding dresses, but specifically for the mums: “We couldn’t find anywhere dedicated to them,” says Stott. “Mothers deserve their own appointment and their own celebration without feeling like an afterthought.”
T he pair was also determined to break away from more traditional mother-ofthe-bride wear to create a product mix that today’s women actually want to wear: “There has been a very fixed idea of what a 50-year-old woman should look like,” says Owen. “But mothers want to show their shoulders; they want to wear colour and have fun with fashion again.”
Unforgettable experience
Ā nela’s customers are each given a dedicated hourlong one-to-one appointment, where they have the entire space to themselves. They can come alone or bring their daughters or partners, but the focus is always on creating a relaxed environment where they can feel confident and fully focused on their own outfit for the big day.
E ach session begins in the boutique’s light-filled lounge, where Stott and Owen ask questions about the wedding and - crucially - how the mother of the bride wants to feel on the day. “It's often about finding the right answers early on, building rapport and removing any anxiety,” says Stott. “Everything is about making our mums feel comfortable and creating an experience that’s completely centred around them.”
Customers are then guided through the boutique’s range, which includes modern occasionwear pieces from brands such as Kevan Jon, Richard Designs, Gabriela Sanchez, Maisonel and Sonia Peña. The offer also includes headwear by Max and Ellie and LH Millinery. “We work with designers who might lean towards more classic occasionwear, but we’ll often buy the less traditional styles from their collections because that's what our customer wants,” says Owen.
T he co-founders buy together, visiting Harrogate Fashion Week to source new brands and travelling outside of the country to supplier showrooms. “We love buying together - we have a fun dynamic and naturally balance each other out.”
“Mothers deserve their own experience without feeling like an afterthought”
T he pair have just returned from a trip to Barcelona, where they were personally invited to view a new modern mother-of-the-bride capsule. “The brand discovered us through social media,” says Stott. “They had t hree shops in England that they wanted as stockists, and we were one of them.”
Yet getting the buying right has proved to be one of the pair’s biggest challenges – especially in the beginning: “Making sure we had the right designers wasn’t always easy because, as a new business, we didn’t know who was going to walk through the door,” says Owen. “But we knew exactly what we wanted to offer from the start, and we’ve stuck to that vision.”
To fill in any gaps, Owen – a trained fashion designer – also created Ānela’s own-label capsule, which launched shortly after the boutique opened. Its debut designs are all named after the co-founders’ family members and have been hugely popular with customers. “Everything in the range is designed to be comfortable enough to wear all day while still feeling elevated,” says Owen. “There’s a focus on colour, architectural details and beautiful draping that flatters the body. The fabrics are quite simple, allowing the cut and construction to do the talking. We want women to feel glamorous, but in a timeless and classy way.”
P rices at the boutique range from £300 to £1,000 while pieces from the Ānela label cost between £500 - £800. But according to the owners, price is rarely a deciding factor: “It’s somewhat irrelevant to many customers,” says Stott. “If she feels amazing in something, she’s going to buy it.”
Break with tradition
B oth Owen and Stott are well in tune with what mother of the brides want having previously worked in the wedding industry for many years. Stott ran a successful bridal boutique for 10 years, later moving into bridal consultancy and, more recently, celebrancy through her business, Love Jo. Owen, meanwhile, studied fashion design before working alongside bridal designers creating bespoke gowns. Later, she managed a bridal boutique before moving into consultancy herself.
The pair first met in 2018 when Owen interviewed for a role at Stott's bridal boutique. After working together for several years, Stott sold the business and went on to train bridal retailers around the world. Owen later followed a similar path, and they both found themselves helping bridal retailers deliver the very best customer experience.
B ut it wasn't until both experienced shopping for mother of the bride wear personally in 2025 – when Brogan got married in Las Vegas and Jo’s daughter Abbie married in Northumberland’s Kielder Forest –that the idea for Ānela was born: “We suddenly became the customer and experienced first-hand how difficult it was to find somewhere dedicated to mums” explains Stott. “With all our experience, we realised there was a big gap in the market that we could fill.”
Building a business
P lans for Ānela – meaning ‘angel’ in Hawaiian - quickly snowballed when the pair found the perfect unit inside a recently restored Victorian building also housing independent bars, restaurants, an event space and even a wedding venue. “We didn't necessarily want a traditional shop front - we wanted somewhere that felt like an experience,” says Stott. “The Exchange 1856 is a beautiful setting with a wonderful feel. Customers can come and spend the entire day here; they can celebrate special events and even get married. That was a really big selling point for us.”
B ut the available space, positioned on the ground floor of the building, was formerly a printer's and required a complete transformation. Fortunately, Stott's husband - a builder - was able to help create the calming sanctuary the pair had envisaged. “The unit was originally bright blue and orange, so it looked nothing like it does now,” says Stott. “In just two months we completely stripped it back, built the fitting rooms and rewired the electrics. We all pulled together, and it was amazing how much we got done in such a short space of time.”
Ā nela soft launched in February, with awareness quickly spreading through word of mouth, social media and partnerships with local wedding venues. “We’re trying lots of routes that aren’t traditional bridal marketing,” says Owen. “We’ve hosted open days with wedding venues and are looking at future collaborations with other businesses. We’re also advertising and appearing in business magazines, local publications and podcasts. But we’re seeing more and more mothers discovering us through TikTok.”
Happily ever after
D espite only opening this year, the founders are already thinking well beyond Tyneside. Their ambition is to build Ānela into a recognised national brand, opening further boutiques while branching out into wholesale with their own-label. “We don't want Ānela to remain as just one boutique in North Shields,” says Stott. “We'd love to have numerous stores around the country.”
Working with other independent retailers is part of the vision, although the pair are keen to grow at the right pace. “We’d like Ānela to be stocked in a small number of carefully chosen boutiques,” says Owen. “We want to work with fellow retailers who share our vision and can help move the mother-ofthe-bride category forward.”
For now, however, it’s the day-to-day interactions with customers that continue to motivate them. “I genuinely love coming to work every day,” says Owen. “Seeing the transformation in the mums who come through the door is the most rewarding part of what we do.”
A longside Ānela, Stott continues to run Love Jo - one of the country's busiest celebrancy businesses - meaning she still spends much of her time helping couples celebrate their weddings. “Our ultimate ambition is to help redefine modern mother-of-thebride fashion,” she says. “Everything comes back to celebrating women and making mothers feel every bit as special as everyone else on the wedding day.”
B ut for both founders, the most exciting part of the launch is being on the cusp of change within the industry: “Mother-of-the-bride fashion simply hasn't evolved in the right way alongside the needs of modern women,” Owen concludes. “We’re here to help make that happen.”
“If we had the chance to do it all over again, we absolutely would”
POMODORO ’S HEMANT AND NOREEN PURI REFLECT ON 35 YEARS OF BUILDING AN INDEPENDENT FASHION BRAND AS THEY PREPARE TO UNVEIL THEIR FINAL COLLECTION
Si nce launching womenswear brand Pomodoro in the early 1990s, husband-and-wife team Noreen and Hemant Puri have steered the brand to success while staying true to their original vision. Here they reveal why putting people at the heart of the brand is their biggest achievement
What’s the reaction been since you announced your retirement?
We’ve been overwhelmed by the warmth, kindness and support shown by our customers, agents and suppliers. What has touched us most is hearing from people who have been part of the Pomodoro story for decades - some retailers have stocked the brand since the very beginning, and many agents and customers have become lifelong friends. While there’s naturally a sense of sadness that this chapter is coming to an end, we feel enormously grateful.
What are you most proud of?
The relationships we’ve built. Knowing that we’ve played a small part in the lives of so many retailers, colleagues and women over the years is something we’ll cherish long after the final collection has been delivered.
How has the industry changed since your first collection?
Retail was much more relationship-driven and local back then. Buyers often had greater autonomy, stores tended to have a stronger individual identity, and business was conducted at a gentler pace. The best retailers today have embraced technology while retaining the personal service, expertise and sense of community that makes them special.
What role have indie retailers played in Pomodoro's success?
We wouldn't be where we are today without their support. When we started the business, indies trusted our vision, invested in our collections and helped introduce Pomodoro to their customers. Their feedback, insight and encouragement have helped shape our collections.
What's your favourite memory from the past 35 years?
Building Pomodoro together as husband and wife. Sharing the highs and lows, overcoming challenges, celebrating successes and turning a vision into reality has been an extraordinary experience.
What key lessons have you learned?
Trends come and go, markets rise and fall, but trust, integrity and loyalty are what sustain a business over the long term.
How would you describe the evolution of Pomodoro over the years?
We’ve moved from simple co-ordinated collections to carefully curated ranges with richer colour palettes, exclusive prints and more considered styling. As the business grew, so did our confidence and ambition. We began exploring new sourcing destinations around the world, bringing new ideas and fresh creativity to the brand. This allowed us to evolve beyond our original collections, while remaining true to the colourful, feminine handwriting that has always defined Pomodoro.
What can buyers expect from the SS27 collection?
It’s a celebration of everything Pomodoro stands for, bringing together vibrant colour, beautiful prints, feminine dresses and effortless silhouettes. We are finishing on a high.
What do you think you'll miss most about Pomodoro?
T he people and the excitement and anticipation that comes with creating each new collection. There's something very special about taking an idea from a sketch and watching it evolve into a collection.
What won't you miss?
T he sleepless nights that come with running a business! The industry has become increasingly fastpaced, and there's always another collection to design, deadline to meet and challenge to solve. It will be nice to step away from the relentless calendar that fashion demands and not be thinking six months, or even a year, ahead all the time.
Is there anything you would have done differently?
We’d probably embrace digital technology much earlier. We might also have spent a little more time celebrating milestones along the way and remind our younger selves to enjoy the journey a little more and worry a little less. But we have no regrets. We feel incredibly fortunate to have spent 35 years doing something we loved, alongside people we admired and respected. If we had the chance to do it all over again, we absolutely would.
How would you like Pomodoro to be remembered by the industry?
Hopefully not just for the collections, but for the way we conducted business. We have always believed that success comes from treating people well. We never set out to be the biggest; we simply wanted to create a brand that people respected, trusted and enjoyed working with.
What are you most looking forward to in retirement?
Time to slow down a little, spend more time with family and friends, and enjoy the freedom to make plans. We’re excited about travelling more, discovering new places and revisiting some of our favourite destinations at a more leisurely pace. While we’re saying goodbye to the business, we’re very much looking forward to what comes next.
Where can buyers see the final collection?
We’ll be showing at INDX Woman and Harrogate Fashion Week, at our London showroom and via our fantastic sales agents. We look forward to welcoming customers old and new, not only to see the collection but also to celebrate and thank them for their support over the years.
WE CARE WHAT YOU WEAR
“Indies deserve to compete fairly - too many don’t have that chance”
BIRA CEO ANDREW GOODACRE ON THE CHEAP IMPORT PROBLEM DAMAGING FASHION INDIES
There’s an underlying threat on the industry that doesn’t make headlines in the same way retail crime does, yet it’s doing just as much damage. I’m talking about ultra-low-cost clothing arriving in the country from overseas platforms, selling for prices that no British independent could match and –crucially - that no UK business could legally offer even if it wanted to…
The current £135 duty de minimis value Customs Duty threshold means that imported goods arrive largely free of the tariffs and taxes. The result is a playing field that is not just uneven, but structurally tilted against independent retailers.
Every indie shop owner in Britain is paying overheads and pricing products accordingly. Meanwhile, the website selling a dress for £8 from an international warehouse is paying none of those things - and the rules as they stand do not require it to.
This is not a niche concern. Bira members regularly tell us that customers comment about seeing similar products online for a fraction of the price, and that the conversation about value is becoming more difficult. Womenswear
indies are particularly exposed. The categories that fast fashion platforms target most aggressively also form the backbone of many boutique ranges. And the volume at which these platforms operate means the pressure is constant.
What makes this frustrating is that the solution is not complicated. Closing or significantly lowering the duty threshold would not fix everything, but it would remove one of the most glaring structural advantages that overseas platforms currently exploit. It would mean that goods sold into the UK market are competing on something closer to equal terms and also send a signal that the government takes the sustainability of the businesses that give our high streets their character seriously.
We have been making this case consistently, and we will keep making it. But I want womenswear indies to know that this is a fight we consider very much our own. The boutiques our members run are not just businesses - they are destinations where customers come for advice, expertise and a shopping experience no algorithm can replicate. They deserve to compete fairly. Right now, too many of them are not being given that chance.
“Your sales data is one of the most valuable buying tools you have”
RETAIL CHAMPION CLARE BAILEY ON PERFECTING YOUR SS27 BUY
On e of the biggest misconceptions in independent retail is that successful buying is all about predicting the next big trend. In reality, the strongest buying decisions usually start much closer to home.
B efore you place a single order, take a step back and look at what your own business has already told you. Your sales data is one of the most valuable buying tools you have, yet it's often one of the most overlooked.
Every transaction tells a story. Which brands sold through quickly? Which sizes were always in demand? Which colours outstayed their welcome on the rails? Which products generated full-price sales, and which only moved once they were discounted?
T he answers are already there.
T hat doesn't mean buying becomes a purely mathematical exercise. Independent boutiques have built their reputation on instinct, personality and knowing their customers. Data shouldn't replace that, but it should give you the confidence to use it more effectively.
O ne of the first areas I encourage retailers to review is sell-through. Rather than focusing purely on what sold, ask yourself how quickly it sold and at what margin. A dress that sold out in three weeks at full price tells a very different story from one that eventually sold after several rounds of markdowns.
It's also worth looking beyond individual products. Patterns often emerge when you step back. You may discover that certain price points consistently outperform others, that your customers favour one silhouette over another, or that a particular supplier delivers reliable performance season after season.
Just as importantly, identify what didn't work. Many retailers sometimes hold onto unsuccessful buying
decisions because they remember why they loved the product. Customers don't buy based on how much you liked something - they buy based on whether it fits their lifestyle, budget and needs.
B eing honest about those lessons makes you a stronger buyer next season. Of course, data only tells you what has happened. It won't spot an emerging trend or predict a sudden shift in consumer behaviour. That's where your experience comes in. The sweet spot is combining commercial evidence with market awareness and a genuine understanding of your customer.
T he best buying plans are rarely built around chasing every new trend, but protecting proven winners, introducing carefully chosen newness and leaving enough flexibility to react as the season unfolds.
S o, before your next buying appointment, spend an afternoon with last season's sales reports. You may find that the most valuable advice for the season ahead isn't coming from a supplier’s showroom at all – it’s already sitting in your till data.
Clare Bailey is one of the UK’s leading independent retail experts, consultant, speaker and founder of Retail Champion. She advises retail businesses from sole traders to major brands and is a regular commentator across national media; retailchampion.co.uk
Sign up for VIP alerts to Clare’s latest podcast at retailreckoningpodcast.co.uk/newsletter
