Q3 2026
Market Report FORGOTTEN COAST
Resilient | A Market Finding Its Balance The Forgotten Coast delivered one of Northwest Florida’s most notable performances in the third quarter of 2026, demonstrating the resilience and enduring appeal of this distinctive stretch of Florida. Sales increased 40% year over year, while sold volume rose 67% and average sold prices climbed 19%. Average days on market also improved, declining from 119 to 112 days. Strength extended across several of the region’s signature communities. St. George Island recorded a 60% increase in sales and a 121% increase in sold volume, while Cape San Blas saw sales rise 19% and sold volume increase 48%. Mexico Beach and St. Joe Beach experienced especially strong transaction growth, with sales nearly doubling from the third quarter of 2025. While the scale and character of each community remain distinctly its own, the broader trend is clear: buyers continue to recognize the value of the Forgotten Coast’s natural beauty, sense of place, and singular lifestyle. The quarter’s increase in both transactions and dollar volume reflects meaningful demand across a market that remains unlike any other in Northwest Florida. At Berkshire Hathaway HomeServices Beach Properties of Florida, our sales professionals pair deep local knowledge with the reach and resources of a global luxury brand. As interest in the Forgotten Coast continues to evolve, that expertise helps buyers and sellers understand not only what the market is doing, but how opportunities differ from Apalachicola and St. George Island to Cape San Blas, Port St. Joe, Mexico Beach, and beyond.
*Regional figures were calculated by aggregating raw sales and sold volume totals across the applicable markets within each region, excluding overlapping property subsets to prevent double-counting. Percentage change and average sold price were calculated from the combined regional totals rather than by averaging individual market percentages. Days on market is sales-weighted to more accurately reflect market-wide activity.
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
TABLE OF CONTENTS
Forgotten Coast A PA L A C H I CO L A 1 0 S T. G E O R G E I S L A N D 1 2 CAPE SAN BLAS 14 M E X I CO B E A C H / S T. J O E B E A C H 1 6 P O R T S T. J O E 1 8 G U L F CO U N T Y G U L F F R O N T 2 0 S T. G E O R G E I S L A N D G U L F F R O N T 2 2
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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1 FT. WALTON BEACH
Choctawhatchee Bay
98
331
Northwest Florida Beaches International Airport
2
DESTIN
WATERSOUND SANDESTIN ORIGINS BLUE MOUNTAIN BEACH 79 WATERCOLOR SEASIDE SEAGROVE WATERSOUND BEACH ROSEMARY BEACH
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PANAMA CITY BEACH
Office Locations
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1. Destin
3. Panama City Beach
151 REGIONS WAY, SUITE 4A DESTIN, FL 32541 850.502.5995
14101 PANAMA CITY BEACH PKWY #170 PANAMA CITY BEACH, FL 32413 850.252.4160
2. 30A
4. St. George Island
28B WATERCOLOR WAY SANTA ROSA BEACH, FL 32459 850.534.3006
140 WEST 1ST STREET, STE B ST. GEORGE ISLAND, FL 32328 850.990.0020
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
West Bay
20
20
231
TALLAHASSEE
LYNN HAVEN PANAMA CITY TYNDALL AFB
MEXICO BEACH
71
Apalachicola National Forest
98
WINDMARK BEACH
PORT ST. JOE
CARRABELLE APALACHICOLA
CAPE SAN BLAS
Apalachicola Bay
EASTPOINT
4 ST. GEORGE ISLAND
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Q3 2026
TOP SALES FORGOTTEN COAST
2 1 4 4 S E A F E R N WAY | Sold at $1.9 million by listing agent Shelley Shepard
3 1 1 T R A I L S E N D WAY | Sold at $1.6 million by listing agents The Brown Team
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
3 3 1 L A N D S T R E E T | Sold at $1.5 million by selling agent Pandora Schlitt
1 2 0 0 E G U L F B E A C H D R I V E | Sold at $1.4 million by listing agent Pandora Schlitt
2 2 3 5 B AY S I D E D R I V E | Sold at $1.3 million by listing agent Shelley Shepard
and selling agents The Johnson Team
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Forgotten Coast
Anchored by the quiet charm of Apalachicola and the unhurried pace of Port St. Joe, with stunning coastal retreats like St. George Island and Cape San Blas filling in the spaces between, the Forgotten Coast earns its name not because it has been overlooked, but because it has resisted the development that reshaped so much of Florida’s shoreline. Miles of undeveloped Gulf beaches, pristine estuaries, and some of the cleanest water in the state set the tone, while Apalachicola’s historic district and thriving arts scene add a creative character you don’t expect from a town this size. This is a place where Florida still feels like Old Florida: unhurried, beautiful, and quietly extraordinary.
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Forgotten Coast | Q3 2026
Average Sold Price by Area
Number of Sales by Area
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Apalachicola S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Apalachicola | Single Family Homes Home Value Illustration: 2025 | $526,000 | 2026 | $538,651 | +$12,651 See how the community’s average sale price change would affect a hypothetical home’s value.
$7.7M
18
Homes Sold +6%
$427K
141
Sales Volume
Avg Sales Price
Days on Market
+8%
+2%
+1%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
17
18
+6%
$7,081,150
$7,678,000
+8%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$416,538
$426,556
+2%
$257
$308
+20%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
139
141
+1%
91%
95%
+5%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$740,000 $75,000 32 13
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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St. George Island S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
St. George Island | Single Family Homes Home Value Illustration: 2025 | $1,285,000 | 2026 | $1,778,172 | +$493,172 See how the community’s average sale price change would affect a hypothetical home’s value.
$48M
32
Homes Sold +60%
$1.5M
97
Sales Volume
Avg Sales Price
Days on Market
+121%
+38%
-33%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
20
32
+60%
$21,702,750
$48,051,370
+121%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$1,085,138
$1,501,605
+38%
$565
$671
+19%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
144
97
-33%
93%
94%
+1%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$4,310,000
$460,000 94 12
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Cape San Blas S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Cape San Blas | Single Family Homes Home Value Illustration: 2025 | $1,423,000 | 2026 | $1,775,362 | +$352,362 See how the community’s average sale price change would affect a hypothetical home’s value.
$44M
32
Homes Sold +19%
$1.4M
118
Sales Volume
Avg Sales Price
Days on Market
+48%
+25%
-26%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
27
32
+19%
$29,757,800
$44,001,650
+48%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$1,102,141
$1,375,052
+25%
$546
$559
+2%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
159
118
-26%
94%
98%
+4%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$5,300,000 $420,000 124 10
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Mexico Beach & St. Joe Beach S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Mexico Beach | St. Joe Beach Single Family Homes
Home Value Illustration: 2025 | $759,000 | 2026 | $759,000 | $0 See how the community’s average sale price change would affect a hypothetical home’s value.
$47.6M
68
Homes Sold +94%
$701K
114
Sales Volume
Avg Sales Price
Days on Market
+95%
0%
+20%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
35
68
+94%
$24,460,302
$47,650,081
+95%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$698,866
$700,736
0%
$337
$340
+1%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
95
114
+20%
96%
97%
+1%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$3,425,000 $318,900 137 19
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Port St. Joe S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Port St. Joe | Single Family Homes Home Value Illustration: 2025 | $515,000 | 2026 | $481,556 | -$33,444 See how the community’s average sale price change would affect a hypothetical home’s value.
$374K
$12M
32
Homes Sold +3%
102
Sales Volume
Avg Sales Price
Days on Market
-3%
-6%
+19%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
31
32
+3%
$12,401,545
$11,970,275
-3%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$400,050
$374,071
-6%
$261
$226
-13%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
86
102
+19%
96%
97%
+1%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$1,300,000
$165,000
23
56
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Gulf County Gulf Front S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Gulf County Gulf Front Single Family Homes
Home Value Illustration: 2025 | $2,326,000 | 2026 | $1,994,060 | -$331,940 See how the community’s average sale price change would affect a hypothetical home’s value.
$24.7M
11
Homes Sold +83%
$2.3M
116
Sales Volume
Avg Sales Price
Days on Market
+57%
-14%
+27%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
6
11
+83%
$15,725,000
$24,715,000
+57%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$2,620,833
$2,246,818
-14%
$830
$750
-10%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
91
116
+27%
91%
95%
+4%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$3,425,000 $1,400,000 54 6
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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St. George Island Gulf Front S I N G L E F A M I LY H O M E S
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Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
St. George Island Gulf Front Single Family Homes
Home Value Illustration: 2025 | $2,975,000 | 2026 | $2,834,105 | -$140,895 See how the community’s average sale price change would affect a hypothetical home’s value.
$26.2M
11
Homes Sold +267%
$2.4M
101
Sales Volume
Avg Sales Price
Days on Market
+249%
-5%
+80%
Number of Sales
Sold Volume
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
3
11
+267%
$7,499,000
$26,194,120
+249%
Average Sold Price
Average Sold Price/Sq Ft
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
$2,499,667
$2,381,284
-5%
$850
$989
+16%
Average Days on Market
Percentage of List Price Sold
Q3 2025
Q3 2026
% CHANGE
Q3 2025
Q3 2026
% CHANGE
56
101
+80%
93%
94%
+1%
Highest Sale
Lowest Sale Active Listings
Pending Listings
$4,310,000 $1,375,000 19 2
Q3 2026 MARKET REPORT | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
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Experience Extraordinary LUXURY REAL ESTATE DEFINED
BHHSBEACHPROPERTIES .COM EMERALD COAST SOUTH WALTON BAY COUNTY FORGOTTEN COAST Market data for Q3 2026 as of 10/2/26. Infromation reported is deemed reliable but is not guaranteeed. ©2026 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.