BOWL SEASON OFFICIAL NEWSLETTER AUGUST 2024
EMBRACING THE EVOLUTION
Change Is Constant, But Bowl Season Continues to Adapt and Thrive By KEVIN McNAMARA
A
ny college football fan knows that their
their mid-20s. We have Stanford playing at Clemson
favorite sport is almost constantly rolling
and Southern Cal at Maryland in new conference
through change. Everyone has navigated
rivalries. And we no longer have Nick Saban on the
tweaks to the College Football Playoff, the free-
Crimson Tide sideline!
flowing transfer portal,
Now that is a lot
the birth of name,
of change. What isn’t
image and likeness
changing is Bowl Season.
payments, conference
The bowls will indeed
realignment and more
host CFP playoff games,
over the last half dozen
from the quarterfinal
years. But now is the
round and beyond. The
time to hold on tight:
other 37 bowl games
changes coming in the
will remain a celebration
2024 season are super-
of college football’s
charged.
traditions, showcasing
This time around we
the best players and
have a new, expanded
teams in the country
12-team playoff. We have traditional bowls like the VRBO Fiesta Bowl and
Bowl Season remains a cornerstone of college football highlighting top teams and unforgettable fan experiences.
the Goodyear Cotton
and giving their fans a football and cultural experience that they’ll remember forever.
Bowl Classic serving as host sites for playoff games.
But all of Bowl Season is changing with the times.
We have players extending their college careers into
One avenue is the rise of name, image and likeness. BOWL SEASON | August 2024
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