Bowls unleashed the bowls australia 2018-2022 strategic plan
Bowls in Australia
OUR vision is for all Australians to engage with Bowls during their lifetime.
Darryl Clout
Peter Williamson
Bowls Australia
Bowls Queensland
President
President
Bev Dowrick
Wayne Prosser
Bowls ACT
Bowls SA
President
President
Vincent Beard
Barbara Gilbert
Bowls NSW
Bowls Victoria
President
President
Maryann Parcell
Kerry Andersen
Women’s Bowls NSW
Bowls Western
Nevertheless, we are all committed to working together to achieve a “whole of sport” strategic planning approach in addressing the issues which affect the future viability of Bowls in Australia.
President
Australia
As we work together to achieve our vision for Bowls in Australia we will seek to always demonstrate our core values of collaboration, innovation, customer focus and inclusiveness.
Bowls Northern
Garry Beven
Territory
Bowls Tasmania
President
President
We believe bowls can improve health and social outcomes for all Australians through involvement in our sport. Bowls Australia (BA) and the State and Territory Associations (STAs) will work together to achieve our vision and ensure the future of the sport of Bowls in Australia. We recognise the unique roles and responsibilities each section of the Australian Bowls community has from the creation of strategies at the highest level to their implementation and delivery to our members at State, Region, District, Zone, Division, Association, League and Club. We also recognise that while we share a common vision for the sport of Bowls in Australia, each STA may also have their own strategic focus areas and priorities which may be relevant only to them.
President
Matt Mills
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What is BOWLS UNLEASHED? BOWLS UNLEASHED is the new Bowls Australia five year Strategic Plan. Building on what the 2013-17 Bowls in Australia Strategic Plan has achieved, BOWLS UNLEASHED sets out the goals for the next five years for BA - and how we plan to achieve them. BOWLS UNLEASHED provides the blueprint for how BA will work in collaboration with STAs to drive the increased capacity, relevance and effectiveness of Bowls across Australia.
BOWLS UNLEASHED has been developed to: Provide vision and direction to the Australian Bowls community; • Guide the future growth and capacity of the Australian Bowls community; • Encourage coordination, cooperation and collaboration amongst the Australian Bowls community; • Ensure the relevance of Bowls within the Australian sporting sector; and beyond, is maximised; • Ensure the successful and sustainable future of bowls in a rapidly changing Australian sporting landscape; and • Assist the Australian Bowls community to communicate the plan, believe in it; live it.
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Developed by the Sport for the Sport Creating the best strategic plan to move the sport forward has taken careful thought and consideration as well as time and contributions from all stakeholders involved in Bowls around Australia. A summary of the work completed in the lead up to developing BOWLS UNLEASHED is presented below.
Comprehensive document and data review looking into all layers of the sport
2 day strategic planning forum attended by over 75 delegates representing all elements of the Australian Bowls community Detailed Preliminary Findings and Opportunities Paper
bowls unleashed 2018-2022 Bowls Australia staff strategic planning forum
811 x stakeholder e-Surveys completed
12 x 1-on-1 stakeholder interviews
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A Necessary SHIFT in Focus The changing and dynamic nature of the Australian
recreation. The review identifies some of the trends
sporting landscape, as well as social, political and
currently impacting on the Australian sporting sector such
financial factors, means the sustained success of Bowls
as: increasing rates of inactivity and obesity; an ageing
in Australia is far from assured. Realising this, BA and
population that is more time-poor; a decline in formal
the STAs have identified some fundamental changes that
sport education in schools; greater commercialisation of
need to be made in the way we work together, to ensure
sport, and; the potential effect of new technologies.
we embrace broad collaboration and inclusion to achieve
The review also sets out a new vision for Australian
our collective potential.
sport. Australia should aspire to become the most
BA and STAs will work openly and collaboratively,
active sporting nation; Australian sporting organisations
together with the Australian Bowls community and other
should contribute to strong and inclusive communities;
key partners, to ensure we maximise our current and
the nation should strive for international sporting success
future relevance and our effective responsiveness in these
and; we should seek to build a world leading sport
rapidly changing times.
industry contributing significantly to Australia’s GDP.
BOWLS UNLEASHED has also been developed within
BA and the STAs believe our common vision, purpose
the context of recommendations made in the Australian
and values together with the strategic priorities and
Sports Commission’s (ASC) Boston Consulting Group
projects we have identified here in BOWLS UNLEASHED
Intergenerational Review of Australian Sport 2017. There
demonstrate clearly how our sport will align with the ASC
are many forces at work affecting people’s opportunities
vision for sport in Australia.
for sport participation and the enjoyment of active, social
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Bowls Australia - our way Our Common VISION For all Australians to engage with bowls during their lifetime.
Our Common PURPOSE For the Australian Bowls community to work collaboratively to get more Australians engaging with bowls in meaningful and positive ways. We will provide opportunities for more people to take part more often and to stay involved with bowls as social or competitive players, and as coaches, officials, spectators or volunteers.
Our Core Values Our core values will shape the culture of the Australian Bowls community, how groups work together and communicate. They draw on and promote our strengths and each supports the other. These core values – collaboration, innovation, customer focus and inclusiveness will define and guide our actions and behaviours. Collaboration – Within the Australian Bowls community we will build strength and resilience in our organisations by working together; taking a more open, ‘whole of sport’ approach to what we do. Innovation - We will be open to new ideas and different ways of thinking; we are prepared to be challenged; we are committed to sharing ideas and information; to displaying collective determination and drive for the benefit of all members of the Australian Bowls community. We believe this value also conveys our desire to continually seek to improve what we do and to embrace change when it can bring benefits for all. Customer Focus - Everything we do stems from a focus on our end-users. We are committed to accurately identifying the specific motivators of our customers - current or potential participants in bowls; and to developing and delivering systems, programs and products designed specifically to meet these motivators. Inclusiveness - We welcome, embrace and represent all members of the Australian community in our sport. We are a single sporting community drawn from all walks of life; we are inclusive of all backgrounds and ability levels; we represent contemporary Australian society.
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our strategic priorities
To achieve Our Common VISION we will prioritise: 1. Our Business Model
2. More Play
3. Winning Teams
4. Inspired Fans
We will work collaboratively, through aligned behaviours, to build an industry leading national sports business.
We will make the sport more accessible to all Australians and inspire the next generation of players, coaches, officials and volunteers.
We will deliver winning teams on the international stage that inspire and excite Australians.
We will continue to improve the live spectator experience whilst driving innovation in how we deliver bowls to the widest possible audience.
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5. Staying Ahead of the Game
We are open to new ideas and different ways of thinking; we are prepared to be challenged; we are committed to sharing ideas and information to benefit the sport.
our proof points: How we will measure our success: 1. Our Business Model
Good Governance • Contemporary good practice governance systems are implemented across the entire Australian Bowls community.
Collaborative Leadership and Management • A contemporary, collaborative approach to organisational planning and management is in place between BA and STAs, to ensure our sustainability by strengthening our collective financial position. • Australian Bowls is recognised as a leader in the Australian sports industry and BA and STAs are widely regarded as employers of choice.
Building a Valued Brand • The bowls brand is a united, relevant and purposeful brand, widely recognised throughout the sports industry and the wider Australian community. • All STAs to have adopted a consistent logo by 2020. • Commercial revenue to be 50% of total BA and STA revenue by 2022.
2. More Play
Connecting Communities • More bowls clubs promoting and delivering meaningful and positive opportunities for their communities to engage with bowls. • Celebration and reflection of community diversity through our sport.
More Participants and Competitors • The creation, promotion and delivery of more relevant participation and competition opportunities for all members of the Australian Bowls community to engage in our sport in meaningful and positive ways. • Grow participation in Jack Attack and Jr. Jack Attack programs. • An increase in the number of Australians participating recreationally and/or competitively in bowls on a regular basis. • Membership is viewed widely throughout the Australian Bowls community as a sub-set of participation - not the other way around. • A bowls week promoted and delivered in clubs across Australia every year.
Building, Supporting and Rewarding the Bowls Workforce • More skilled, supported and rewarded bowls coaches operating at all levels of the pathway. • More skilled, supported and rewarded bowls officials, operating at all levels of the pathway. • More skilled, supported and rewarded bowls volunteers and paid staff operating at all levels of the pathway.
Enhancing Our Delivery Infrastructure • Greater and more efficient use of current bowls venues/facilities; and strengthening the investment case for new ones.
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3. Winning Teams
World class performance pathways and support • A detailed, evidence-based and clear national development framework in place which guides the optimal development and support of all elements of the bowls player, coach and official pathways.
World’s best national teams • Meet medal targets at 2018 and 2022 Commonwealth Games and 2020 World Championships. • Australia to hold the #1 nation ranking.
4. Inspired Fans
Inspired Fans • An improved bowls spectator experience for all and a consistently positive and welcoming experience at all state and national events. • A database of 200,000 subscribers to our e-newsletters by 2022. • Enhanced relationships with broadcast channels and partners to connect a wider audience. • The development and promotion of more cutting edge digital content and products. • Host commercially viable national and international events. • Key social media metrics increasing each year.
5. Staying Ahead of the Game
More Targeted Research • Greater investment in improving our understanding of why and how people currently engage with bowls and could engage in the future (players, spectators, coaches, officials, volunteers, commercial partners, non-participants and others) to improve decision-making across the game. • Greater investment in improving and communicating our understanding of the health and well-being benefits of being a bowls participant.
Technology • Enhanced system-wide use of technology.
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strategic projects What is our focus?
1. Our Business Model
2. More Play
3. Winning Teams
4. Inspired Fans
5. Staying Ahead of the Game
STRATEGIC PROJECTS: What we will do.
• Create Working Parties to assist in the delivery of Bowls Unleashed. • Develop and implement a Shared Services Model for STAs. • Develop and implement Good Governance Models for States, Districts, Zones and Clubs. • Implement the BA Facilities and RLV Action Plan.
• Implement the BA National Participation Plan. • Implement the BA Community HubClub Strategy. • Implement the Bowls Club Enhancement initiative.
• Implement the recommendations in the 2016/17 High Performance Review.
• Develop an Action Plan based on the recommendations in the 2017 BA Events Review.
• Develop and implement the BA Player Development Pathway Model.
• Successfully stage the 2019 Asia Pacific Championships and the 2020 World Bowls Championships.
• Develop and implement a BA Coaching Support framework. • Conduct a High Performance Review in 2020.
• Expand the BPL and BPL Cup. • Expand the Australian Open. • Implement the BA Digital Strategy Action Plan. • Develop and implement a BA Marketing and Communication Strategy.
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• Develop and implement a BA Commercial Strategy. • Develop and implement a BA National Research Strategy. • Expand Bowls Connect.
OUR FUTURE NOW BOWLS UNLEASHED builds on the work completed by BA and STAs and the wider Australian Bowls community over the last five years. BOWLS UNLEASHED signals the start of an exciting new chapter in the life of Bowls in Australia and for everyone within the Australian Bowls community. Every stakeholder in the Australian Bowls community has a role to play in helping to deliver BOWLS UNLEASHED to ensure our sport achieves its immense potential between 2018 and 2022 (and beyond). Our activities and BA operations will be guided by this Strategic Plan, which will be monitored by the BA Board and reviewed regularly by the State Consultative Body. Through trust, cooperation, connection and commitment, we can and will achieve the future success and sustainability of Bowls in Australia and our vision for all Australians to engage with bowls during their lifetime.
Women’s Bowls NEW SOUTH WALES
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