Lions Daily News 2026 - Wednesday June 24

LIONS DAILY NEWS

SEMINAR HIGHLIGHTS

A selection of sessions taking place today in the main auditoriums of the Palais des Festivals

10.00 APPLIED CREATIVITY ACCENTURE SONG/LUMIERE

11:00 THE FESTIVAL LOWDOWN: WHAT YOU MISSED FROM TUESDAY CANNES LIONS/CONTAGIOUS / DEBUSSY

11:10 NEW VOICES: SPOTLIGHTING THE NEXT GENERATION OF CREATIVE LEADERS

CANNES LIONS/CONTAGIOUS/ DEBUSSY

11:15 WHO CARRIES THE FIRE? UNILEVER/DEBUSSY

12:15 BUILDING LEGACY: MOVING CULTURE THROUGH ORIGINALITY AND BORDERLESS EXPRESSION PRIYANKA CHOPRA/DEBUSSY

14:30 THE FUTURE OF CREATIVITY WITH DEMIS HASSABIS GOOGLE/LUMIERE

15:30 FROM FRANCHISE TO FRENZY: THE GLOBAL FANDOM ENGINE

NBCUNIVERSAL/DEBUSSY

16:30 MARKETING IN THE NEW ERA OF SPORTS YOUTUBE/DEBUSSY

Entertainment prize goes to Adidas’ Oasis campaign

THE WINNER of the Entertainment Grand Prix for 2026 is ‘Original Forever’, an iconic collaboration between Adidas Originals and rock band Oasis, entered by Johannes Leonardo New York and Adidas London.

‘Original Forever’ was a campaign and clothing collection that celebrated the long-standing connection between the band and the brand. Built around Oasis’s reunion tour, it tapped into the shared cultural legacy of 1990s Britpop and classic Adidas streetwear, with Liam and Noel Gallagher front and centre in the campaign imagery.

The campaign placed Adidas authentically at the heart of the Oasis tour — and generated

huge merchandise sales, both to original and new fans.

Jury President Chris Beresford-Hill, worldwide chief creative officer, BBDO Worldwide, said the jury had a “visceral emotional reaction” to the campaign. “It was the right brand, right band, right moment. They absolutely nailed it — we couldn’t look away.”

Looking across the category Beresford-Hill said the jury favoured work that had “a meaningful clear role for the brand but where the brand really leaned into entertainment. It was not about gratuitous close-ups of logos.” Beresford-Hill was the first jury president to reflect on Cannes Lions’ new integrity rules. He said: “It was satisfying to engage with work where the veracity was never in question.”

The jury also awarded three Golds to campaigns from Mexico, the US and US/Italy.

McCann Lima lifts sport Grand Prix

A PERUVIAN campaign that championed “the power of fandom” has taken home the 2026 Entertainment Lions For Sport Grand Prix. Entered by McCann Lima for Club Deportivo Municipal, ‘The Thousand Sponsors of Muni’ was an original and commercially savvy response to a collapse in the soccer team’s on-field performance. Instead of seeking a single headline sponsor (tough given the club’s poor results), the club secured 1,000 micro-sponsorships with local businesses. It then created a unique shirt

made up of a patchwork of all the sponsors’ logos, which became a focal point for civic pride and boosted the businesses that had backed the team during its crisis.

Jury President Shannon Washington, chief creative officer and managing partner, 11 Ounces, said jurors “loved how this campaign didn’t stop with a jersey. The sponsors became part of the ecosystem of the team. The campaign signalled to other fans to support the businesses. It sets a precedent for how teams and clubs behave moving forward.”

Shannon Washington

‘Copycats Welcome’ campaign scores big for David, New York in Gaming category

THE WINNER of the Entertainment Lions for Gaming Grand Prix is ‘Copycats Welcome’, an ingenious campaign for Clash Royale from David, New York. The campaign was Clash Royale’s response to the fact that thousands of copycat games had sprung up — and were starting to erode its audience.

Rather than irritate players of those games, Clash Royale reached out to them and invited them to re-engage with the original. As an incentive, it allowed them to carry over any in-game currency or levels they had accumulated in the copycats. As a result, there was no sense of wasted time or effort in cross -

ing over. 2.3 million players were converted via the campaign, including 1.65 million new players.

Jury president Lolly Thomson, joint global chief creative officer M+C Saatchi, said: “Instead of calling in the heavy machinery of IP lawyers, Clash Royale flipped it on its head. It said: ‘We know you’re playing these games, so come home.’ That’s something only an original can do.”

Thomson said the category in general “is one of the most dynamic at the Festival. It is as limitless as the worlds it creates. Gaming is a place where brands and culture can meet. It’s truly immersive, there is a real alchemy.”

In terms of what the jury was

looking for, Thomson set criteria including “meaningful results, authenticity, a purpose beyond the campaign, a legacy, a strong brand fit and the ability to compete as entertainment. Intriguingly, the only Gold Lion also went to Clash Royale, for ‘Pocket-sized Halftime Show’, entered by Uncommon Creative Studio, Stockholm.

Adidas and Rosalía share spoils with duo of Music Grands Prix

THE ENTERTAINMENT Lions for Music jury has the right to award two Grands Prix — and it did just that. ‘Original Forever’ (Adidas; Johannes Leonardo New York) and ‘Rosalía Ft. Bjork, Yves Tumor – Berghain’ (Rosalía; Canada, Barcelona) both received Grands Prix in a closely-fought category that also delivered Gold Lions to Apple and Fuck Cancer. This category celebrates creative musical collaborations and branded music content. Entries need to creatively leverage a recording artist or platform to communicate with consumers.

Jury president Matt Murphy, global chief creative officer, 72andSunny, hailed “a very strong category with a wide range of storytelling and emotionality”. According to Murphy, the jury

was looking for entries where “the brand benefited the artist as much as the artist benefited the brand”, with ‘Original Forever’ a perfect example of that. This was the second Grand Prix for the campaign following its win in the Entertainment Lions category. “This was an example of a brand becoming a partner, not just a sponsor. We applauded them for going all in. It’s hard to do that, but when you give 100% commitment that’s when you get a Grand Prix.”

The Rosalía video, for the Berghain track, also stood out, Murphy said. “It floored me with its mix of heartache and freedom. It was classic yet modern, a fantasy yet rooted in reality. From a craft perspective, we also loved the decision to shoot on film.”

FILM CRAFT HONOURS GO TO COINBASE

CRYPTO-EXCHANGE Coinbase levelled up its marketing with its games-inspired ‘Your Way Out’ campaign. Now it has won the mother of all boss battles: winning a Cannes Lions Film Craft Grand Prix.

The film, created by New York agency Isle of Any, sees a non-playing character (NPC) in a game break free of his boring routine and run towards freedom — a narrative presented in console-game visuals with lots of nods towards gaming culture.

“It just naturally rose to the top through the process of the judging, even for the jurors who may have originally had another piece of work in their hearts,” said Jury President Pip Smart, executive producer and partner at Revolver.

“There were so many visionary choices throughout the work. The depth and the originality of the craft was really what we couldn’t deny.”

There were 1,433 entries in the Film Craft category this year, with Golds awarded to work from Switzerland, the US (4), Germany and Mexico.

“We saw some incredibly inspiring and compelling work,” Smart said. “A lot of traditional in-camera effects, a lot of physical set pieces and practical effects. We had a lot of puppets, we had a lot of music and we had a lot of singing and dancing, which was fun!

“There felt like a definite push to a tone that was uplifting, playful — even magical — and nostalgic, ultimately. And we came back to direction, which is where we awarded our Grand Prix.”

Apple’s handmade rebrand wins Design

WHEN Apple rebranded its Apple TV service with a series of colourful mnemonics, it could easily have created them digitally.

Instead, agency TBWA\Media Arts Lab built them from glass and filmed them in-camera while commissioning a soundtrack from musician Finneas. The work paid off this week with a Lions Design Grand Prix.

“It was probably the most significant rebrand of the year. That’s important: we wanted to recognise scale,” said Jury President Greg Quinton, chief creative officer at Design Bridge and Partners.

“The idea is simple: using movement, light, colour and sound to evoke the magic of cinema. The craft is exquisite. What could have been made far quicker and far more easily using tech was made by hand,” Quinton added.

“You can sense the love poured into it. As an audience, we feel emotionally better about the brand, and that is ultimately the power of design.”

The Design jury scrutinised 792 entries this year, with Golds awarded to work from Canada, Brazil, the US and a joint Sweden/Denmark piece.

“There was a macro-trend in terms of ‘human made’, bringing people closer to brands,” Quinton said. “And in micro-trends, typography is the new playground. It is incredible how many projects had typography where it went next-level.”

LOLA: think small, win big

A CAMPAIGN that turned five De’Longhi coffee machines into miniature coffee shops has won this year’s Lions Grand Prix for Industry Craft. Madrid agency LOLA devised the campaign for the brand, enlisting Simon Weisse, a famous miniaturist who usually builds his models for use in films.

The goal was to encourage more people to think that they can enjoy coffee at home that is just as tasty as that served in a coffee shop. Making the five models involved hundreds of hours of painstaking human craft. “It reconnects you with something unique: the ability to feel like children. Every detail was crafted with extraordinary care, turning tiny decisions into giant emotions,” said Jury President Rafael Gil, chief creative officer at Artplan. “This was the perfect symbol of what craft can be.”

There were 649 entries in the Industry Craft category this year, with Golds awarded to work from

Norway and Japan.

“One of the many discussions we had was about how to define craft today. Traditionally, craft is associated with excellence in execution, and execution remains a fundamental part of this category,” Gil said. What set the winners apart was “not just impeccable execution, but every craft decision having a clear purpose: we saw great ideas behind execution, and beautiful stories being told through craft.”

Genie conjures Digital Craft prize for Google

GOOGLE’s Project Genie, a research prototype enabling people to create interactive worlds using AI prompts, has won the Grand Prix for Digital Craft.

The platform started as frontier research, but was opened up for more people to use in January this year. They can prompt with images or text to create a world and a character, modifying them through further prompts before diving in to explore it.

“Project Genie gave us the future. It gave us what it’s going to do for creativity, and how it’s going to empower us to be better storytellers,” said Jury President Andrés Ordóñez, global chief creative officer, McCann.

“Genie is the co-pilot but we are the drivers of the creativity,” he added. “I think that’s magical.”

There were 355 entries for the Digital Craft category this year, with three Golds awarded to work from the US, Peru and Brazil. Technology

was understandably prominent, but so were the humans making the most of it.

“What separated all the pieces wasn’t just tech for the sake of tech. It was understanding what tech enabled the piece to become,” Ordóñez said. “When we got to the Grand Prix, it was unanimous for us.”

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Marc Pritchard: why brands still need the human touch

AI IS changing the world at warp speed, accelerating profound changes in media, commerce and brand-building. But as the industry squares up to AI — its risks, rewards and responsibilities — there is one constant, according to Marc Pritchard, P&G’s chief brand officer. And that is that human insight remains the foundation of successful brands.

Speaking at yesterday’s P&G seminar, Robots Can’t Build Brands: The New S-Curve Of Creative Transformation, Pritchard said the current marketing environment is at an inflection point driven by three shifting forces: media fragmentation, the convergence of media and commerce, and the rapid adoption of AI.

“But it’s never been more fun to be a brand-builder,” Pritchard insisted, pointing to the “exciting new technologies” that he believes will transform creativity rather than sideline it.

The P&G veteran traced the evolution of media from newspapers

and broadcast television to social media, streaming platforms and generative AI. Meanwhile, commerce has become increasingly integrated with media, allowing consumers to move from product discovery to purchase in minutes.

“The path to purchase is literally collapsing right in front of us,” he said, citing the rise of quick-commerce platforms in markets such as China and India.

AI is accelerating both trends by enabling personalised experiences, generating creative content at scale and helping consumers navigate purchase decisions. However, Pritchard stressed that technology cannot replace the human understanding that drives effective brand-building. “What stays the same are the fundamentals of brand-building,” he said. “Brands must continue to discover relevant human insights that lead to meaningful brand ideas.”

He illustrated the point with P&G’s experience with adapting

Lord: ‘be prepared for the pivot’

HORIZON Media Holdings president Bob Lord thinks marketers are about to hit “the biggest fundamental pivot that we’ve ever seen in this industry”.

“When you think about traditional marketing, you think about the funnel, about brand marketing versus performance marketing. All of that has collapsed,” Lord told Lions Daily News.

“The good news is that the technology that is available to us now, as marketers, will allow us to be much more transparent in what we know.”

Lord cited the famous John Wanamaker maxim about half the money you spend on advertising being wasted, but that you don’t know which half.

“At this point now, we can figure

out which half is really being effective, and spend our money more on the half that’s working than on the half that’s not,” said Lord. Lord offered brisk criticism of the way “the legacy agencies have built their systems based on the old marketing processes”, claiming that their investment in those systems means they will force clients to use them, even if they become rapidly outdated.

“If you’re a marketer, you need to own your own technology stack. You need to own the data that’s in the technology stack. And what’s more important is that now, if I own the data, I own the insight into my consumer,” Lord said.

“Now think about the models: the decision models, the LLMs that get created on top of that data. You need

dishwashing products for the UK market. While the company’s Dawn Powerwash succeeded in the US, the same positioning failed in the UK because consumers habitually soak dishes before washing them. That cultural insight led to a new Fairy campaign built around the idea that consumers could “skip the soak”. “AI could have analysed millions of data points,” Pritchard said, “but it would not have understood the deep-seated cultural ritual of soaking dishes in the UK. That takes human observation, empathy and intuition.”

He also referenced the Tide Evo and Pantene campaigns as examples of combining consumer insight with AI-powered execution. In Pantene’s case, teams used AI tools to produce creative assets faster and more efficiently, but the original idea emerged from human observation. “The technology didn’t create the idea,” Pritchard said. “It helped bring human insight to life at the speed of culture.”

to own those models also. At Horizon Media, we allow you not only to own the data, but we also allow you to own the model on top of it.”

“Think about Meta. I could write a cheque to Mark Zuckerberg and say ‘okay, go do my marketing

for me’. But he’s keeping all the data insights, he’s keeping all the model intelligence, and he’s just bringing back results,” he said.

“You could be happy as a marketer: ‘I got great results!’ But you’ve learned nothing about your consumer.”

OPR’s Foster: creative thinking in the era of earned attention

“EARNED creativity is having a moment, and that’s really exciting. Today, some of the most impactful ideas are designed to earn attention rather than buy it, and I think this is an exciting moment for us as practitioners.”

Chris Foster, CEO of Omnicom Public Relations (OPR) sees the 2026 Cannes Lions as an important moment for his sector, with AI the key driver.

“In the age of AI, earned media isn’t just influencing people, it’s influencing the systems that people use to get information,” he told Lions Daily News. This means a resurgence in importance for press releases, corporate websites and journalism alike, with AI models treating them as credible sources when returning

information for users.

“There’s a credibility and an authenticity around earned attention that you’re just not going to get from the traditional paid. As we think about our ability and the opportunity we have to influence those [AI] systems, it does create a new moment for us,” Foster said.

OPR is navigating these new waters while also emerging from a period of reorganisation following its parent company’s acquisition of Interpublic Group (IPG) last year.

“It’s been a challenge, but also an opportunity. We’ve had an opportunity to streamline the portfolio a little bit with some mergers and integrations, which has been good,” Foster said.

“It’s hard for clients of any size to get everything they need from one

agency, but they can when you have a capability that’s as diverse as ours.”

Foster feels that OPR’s future is in good hands with its younger staff, and the company is fielding two teams in this week’s Young Lions.

“There’s a fearlessness and a courage that I see with young people that is inspiring for someone like myself, who’s 30 years-plus in the business. They see their role as change-agents much earlier in their careers than we did,” Foster said.

He hailed the way that young PR practitioners “live in culture, and culture lives in communities” as an important trend for brands to engage with.

“Progressive brands who are not afraid to be in living communities will probably dominate the creative space in the next year or two,” Foster said.

AI will of course be part of that evolution, but humans will stay in the driving seat in Foster’s view.

“In partnership with AI, the human element gives us nuance, timing, perspective and cultural relevance in a way that I don’t think the technology has really caught up to.”

Selling space

FRESH from their packed-out Cannes Lions session, Space Isn’t The Future - It’s Your Brief, feted physicist Brian Cox and astronaut Sian Leo Proctor met the Lions Daily News to challenge one of the creative industry’s biggest blind spots: the assumption that space is a distant subject reserved for astronauts, billionaires and science fiction.

They were joined by fellow panelist Aarti Holla-Maini, director of the United Nations Office for Outer Space Affairs, and event convenor Sergio Fernandez de Cordova, executive chairman of Pvblic Foundation, to discuss how space has already become essential to 21st-century global infrastructure, shaping everything from agriculture and education to communications, climate monitoring and economic growth.

De Cordova said the timing of the session feels significant — in light of the recent Artemis mission and Elon Musk’s SpaceX IPO. “Everybody’s talking about space,” he said.

“But nobody really understands the fabric that underpins it. What does it actually take to change policy? How do you unlock the benefits and make sure that African women can be part of this, or people from small islands in the Pacific?”

Cox believes one of the greatest misconceptions is that space is still viewed as “a luxury arena. But actually, it’s not. We’re not just talking about space toys or space tourism. It’s agriculture. It’s food supply. It’s everything.”

Cox, who expressed his frustration at the lack of public investment in space-related innovation, has no doubt we are “at the beginning of the new Industrial Revolution in space,” he said. “And there’s an opportunity to do it better

than in the past.”

Aarti Holla-Maini, director of the United Nations Office for Outer Space Affairs, believes the commercial world has yet to recognise how closely its own ambitions align with space applications. She spotlighted the real-world applications associated with data.

“The potential for new companies to do things with space data is phenomenal,” she said, pointing to applications ranging from water management to agriculture.

Commercial spacecraft pilot, artist and Star Trek lover Sian Leo Proctor said she returned from orbit with a changed perspective. “We live on a waterworld. We are united by one sky and one ocean,” she said. “It connects us all.”

She championed the idea of ‘Earthlight’ — the understanding that humanity shares a single home. “Maybe if we start talking the fact we live in an Earthlight world, people will feel more connected to our planet and want to do something with it,” she said.

For Proctor, the mission is no longer reaching space. “I’d been chasing space my entire life, and I thought that was the goal,” she said. “But what I realised is that that is not the goal. The goal is what you do with that opportunity when you come back.”

Cox shares that belief, arguing that politicians might take space more seriously if they were required to visit space. “Every single astronaut that I’ve spoken to has said it changed their perspective,” he said. “It should be compulsory for politicians.”

DESCRIBING this year’s Cannes LionHeart recipient is easy. You don’t need to bother with summarising her achievements, or go into her impact on media, television, podcasting, publishing, philanthropy and social advocacy. You don’t even need to mention the fact that she’s become a global symbol of resilience, empowerment and cultural influence. You just need to say one word. Oprah. And it’s one of the most powerful brands on the planet. Interestingly, Oprah Winfrey wasn’t too happy about that description back in 1989, when her eponymous daytime talk show was beginning to go stratospheric. “I resisted 100% ever being called a brand,” she told the packed auditorium. “It felt like it was taking away from my real intention, which was to be authentic. Now, I don’t resist it anymore. I’ve accepted that I am a brand. And I accept that my heart is my brand.” Winfrey said her success has been built not on marketing strategies but on a commitment to “what is meaningful, truthful and purposeful”. Over the decades, as her influence has expanded fromThe Oprah Winfrey Show to podcasts, books and philanthropic ventures, she has remained resolutely focused on a deeper mission: “I believe the real reason you’re here is to use yourself in service to something that’s greater than yourself.” Winfrey said a turning point in her career was reading Gary Zukav’s The Seat Of The Soul, which introduced concepts that would shape her approach. One lesson in particular — that “when your personality comes to serve the energy of your soul, that is authentic empowerment” — transformed how she viewed her role. Rather than allowing television to dictate her work, Winfrey said she decided to turn her show into “a force for good”. She introduced a practice of defining the intention behind every episode, gathering producers before

and after to discuss whether they had achieved it. One early example involved a grieving mother whose teenage daughter had been murdered by an abusive boyfriend. Instead of focusing on sensational details, Winfrey worked with the mother to raise awareness about domestic violence. “We’re going to save some daughters today,” she remembered telling the mother. As Winfrey’s audience grew into the millions, she became increasingly aware of the responsibility that came with her influence. “But I understood that it wasn’t about me. It was always about the people I was serving,” she said. That philosophy shaped the content of her talk show. Programmes on dating, marriage and parenting often reflected the experiences and questions that she and her production team were facing themselves. “We realised that we were the audience,” she said. Winfrey also reflected on her philanthropic work, including the Leadership Academy for Girls she established in South Africa after discussions with Nelson Mandela. Inspired by her own harsh upbringing, she said she saw parallels between her childhood and those of many of the young girls. “It felt like I was literally mirroring my own life, giving an opportunity to kids,” she said. Discussing her recent recognition atop Forbes’ list of the 250 Greatest SelfMade Americans, Winfrey described the honour as particularly meaningful given her beginnings on “a dirt road in Mississippi”. Yet she argued that wealth and public recognition are not the true measure of success. Drawing on advice from her “friend, sister and mentor” Maya Angelou, Winfrey said legacy is not defined by titles or accolades: “Your legacy is every life you touch.” Winfrey offered a final message to the Cannes audience: focus less on commercial success and more on being the “ fullest, highest expression of yourself. Your bigger job here on the planet is to be the best human being you can be. That’s the goal, I think.”

Forum supports educators as they face the challenges of the AI era

THE CANNES Lions Educator Forum has returned for 2026 in partnership with the Project Management Institute (PMI), bringing together academics, industry leaders and educators from around the world to address one of the creative sector’s biggest challenges: preparing students for an uncertain and rapidly evolving workplace.

Building on PMI’s third year of collaboration with LIONS Learning, the Forum is designed to create stronger links between education and employment through year-round communities, virtual discussions and a dedicated programme during the Festival.

According to PMI chief marketing officer Menaka Gopinath, concern among educators about whether students are adequately

“There are plenty of opportunities for younger generations to get into the workforce. The landscape just doesn’t look the same”

prepared for the workplace is building. “Are we preparing our students to enter the workforce effectively?” she said.

Gopinath said the pivot towards

AI has made the gulf between education and employment a more urgent consideration, particularly as students repeatedly hear warnings that entry-level jobs may disappear. “A key concern is that kids are not going to learn the critical thinking skills to use AI effectively,” she added.

The Educator Forum seeks to address such issues through intimate discussions rather than conference-style presentations. Topics covered across the week include Transforming Curriculum For A Changing Future; The Modern Learner: Staying Nimble In An Ever-Changing Environment; Don’t Fear AI, Embrace It: Integrating Emerging Technologies Into Academia; and Shaping The Next Era Of Work And Talent Development.

Gopinath described the sessions as “conversational”, adding that organisers keep groups small so participants can openly discuss challenges. “This is about dialogue,” she added. “Being able to ask vulnerable questions, seeing what people are doing, what works.”

Having said that, educators participating in the programme also receive practical resources, including curriculum tools designed to help integrate AI and project-management principles into their teaching.

While a key objective of the Forum is to support educators, Gopinath said it will also host student meet-ups throughout the week. These sessions aim to help students connect with peers, educators and industry professionals, and engage in open conversation on career pathways and emerging industry expectations.

Despite widespread anxiety surrounding AI, Gopinath remains optimistic. She argued that collaboration, stakeholder management

and interpersonal skills remain invaluable. “This industry is not just about orchestrating tasks, it’s also about orchestrating people,” she

said. “There are plenty of opportunities for younger generations to get into the workforce. The landscape just doesn’t look the same.”

Authenticity is the key for PepsiCo’s content creators

INFLUENCERS often grumble about overly-prescriptive briefs from brands. Now PepsiCo has solid evidence that supports their complaints.

“We’ve done some experiments recently with content creators where we broke them up into three different groups and gave three different briefs,” explained chief creative officer Chris Bellinger at Google’s Cannes Lions press briefing on Monday.

One of the briefs was very prescriptive: “All your talking points: 17 pages of the things that you’re supposed to hear”. Another was completely open, inviting creators to say what they thought of the product, and the third was a “light-touch mix” between the two others.

“The content that is currently resonating, driving higher ROI and more view rates is the openended brief: just letting a content creator speak from their point of

view, from their authentic voice,” Bellinger said.

Those given highly detailed briefs appeared very anxious, he said.

“They’re just not working, because you can tell when a content creator is just reading from a script. Immediately your brain shuts off, because you no longer want to listen to them.”

Bellinger said that PepsiCo’s creative strategy has already shifted in this direction: “It’s putting the

content creators at the forefront and our brands are along for the ride, instead of vice-versa.”

“We now have shifted the majority of our assets and resources towards influencer-management relationships,” he said.

“You have to be a part of culture, you have to be a part of the conversation, and content creators is how you do that. Let’s be honest, everyone hates advertising!”

Novocomedy seeks brand partnerships

NOVOCOMEDY, the global distributor and producer of non-verbal comedy content, is in Cannes to explore potential partnerships with agencies and brands. The company has a curated library of more than 100,000 clips providing comedy content for television, FAST, AVOD, inflight entertainment, digital publishing and emerging media platforms.

“Our business has always been B2B, how about working with us to make it a B2C?” said founder and CEO Francois-Xavier Poirier. The content spans pranks, home videos, fails, magic, sports bloopers, animation and comedy formats designed to travel globally.

“Our content is built around visual comedy, allowing it to cross language barriers and connect with audiences everywhere,” he said.

Poirier said the media industry is undergoing a fundamental transformation: “Broadcasters, stream-

PELÉ SCORES ONCE MORE AS AI ASSISTS

PELÉ scored his greatest ever goal on August 2, 1959 for Santos against local rivals Clube Atlético Juventus, sombrero-flicking the ball over three defenders before heading in. You won’t have seen video footage of it though. Nobody has, because it doesn’t exist. Now Google is trying to change that through a partnership with Pelé’s estate and carefully-crafted use of its GenAI tools Veo 3 and Gemini Omni.

“It’s been about two years in the works,” said Google’s executive creative director KK Walker at the tech giant’s Cannes Lions press briefing on Tuesday morning.

“We’ve been working alongside historians and archivists in Brazil. The team has pored over hundreds, if not thousands, of different photographs and interviews of people talking about it as eyewitnesses.

ing platforms, FAST operators, digital publishers, social platforms and brands are all facing the same challenge: they need more content, for more platforms, in more territories, with greater efficiency and lower production costs.”

At the same time, he said, audiences are consuming entertainment differently with short-form video consumption contining to grow rapidly across YouTube, Facebook, Instagram, TikTok, connected television and FAST platforms. That shift creates a unique opportunity for non-verbal content because it is instantly understandable, highly shareable, family-friendly, brandsafe and adaptable across multiple platforms.

He said Novocomedy’s library was built precisely around such characteristics, allowing it to travel naturally across borders. “The opportunity today is not simply to license content. The opportunity is to help platforms, publishers, brands and media partners deliver laughter at a global scale.”

“It wasn’t just like putting in a prompt and we had the thing,” she said. “For the accuracy of a reconstruction like this, we actually have to create it practically. We worked with local actors, sports athletes, set designers, filmmakers, directors and crew members.”

There was even a recreation of the heavy leather ball used for the match. The documentary is due out early next month, and will feature at the Pelé Museum in Santos.

Meet the winners

The rst awards winners of Cannes Lions 2026 were celebrated on Monday night. Lions were awarded for Creative B2B, Pharma, Health & Wellness, Healthcare Agency and Network of the Year, Creative Brand, Print & Publishing, Outdoor and Audio & Radio; and also, the Lions Health and United Nations Foundation Grand Prix for Good, and a special award for Apple’s Eddy Cue

Eddy Cue, senior vice-president of services and health at Apple, was presented with his Entertainment Person of the Year 2026 award. In his speech he paid tribute to colleagues and creative collaborators alike

Another São Paulo agency, Africa Creative, went home with a Gold Audio & Radio Lion for ‘Searching For Birds on Wires’

The Grand Prix for Creative B2B went to NORD Stockholm, for ‘The Faroe Islands Space Program’. Created for SKF, it launched a space programme that never le Earth — but shone a spotlight on renewable energy

Di er, Stockholm’s ‘Vehicle of Hope’ for Caritas won the Lions Health and United Nations Foundation Grand Prix for Good award. It involved turning the late Pope Francis’ popemobile into a mobile clinic to serve children in Gaza

The VML, Bangkok team celebrated their Gold Creative B2B Lion for ‘Soil Stay’, an initiative that turned a huge soil database into a learning platform for farmers that transformed agricultural education

It was a great night for Canadian creatives. TBWA\ Canada’s team got the party started with their Gold Health & Wellness Lion for ‘Supernova Adaptive’. It involved creating the rst performance running shoe for athletes with Down syndrome, for Adidas

The team from Fallon, Minneapolis were certainly le ing loose as their ‘Relax Your Tight End’ campaign won the Pharma Grand Prix. It used NFL footballers to encourage men to take a non-invasive test for prostate cancer

Publicis Brasil scooped a Gold Health & Wellness Lion for ‘Donate to Play’. The campaign persuaded gamers to give blood donations by reminding them that such donations entitled them to a day o work

Marcel, Paris won their Gold Outdoor Lion for ‘Let’s End Fast Tech’, an inventive campaign for Back Market that called a ention to the pressure on consumers to buy a new phone every year — and the environmental impact of that

Anheuser-Busch InBev, Leuven celebrated winning the inaugural Lions Creative Brand Grand Prix, presented for ‘AB InBev: Creativity at Scale’

LePub Milan won a Gold Creative B2B Lion for ‘Tocayos’, a campaign with Heineken that o ered much-needed support to local bars across Spain that struggle to compete with franchise establishments

The team from Rethink, Toronto hailed their Print & Publishing Grand Prix for ‘Look Familiar?’ The campaign for Kra Heinz reminded consumers of the iconic Heinz Ketchup label’s shape

GUT São Paulo are no strangers to the Lions stage, and this year they won the Outdoor Grand Prix for ‘Field Barcode’, which turned the pitch of one of Brazil’s most iconic stadiums into a giant, scannable-from-any-angle barcode

The team from Ogilvy, Shanghai stood proudly for their collection of a Gold Pharma Lion for ‘Viagra Blue Brands’, a campaign that cleverly found a way around advertising restrictions on their client’s product

It was quite the evening for Toronto’s Klick Health. The team had barely

The Health & Wellness Grand Prix went to London agencies Smuggler and Uncommon Creative Studio for ’The Periodic Fable’. Created for The Ordinary, it exposed a range of myths from the beauty industry

BETC Paris won a Print & Publishing Gold Lion for ‘The Trojan Fax’, a campaign that encouraged local mayors across France to reserve areas for conservation... by sending them faxes

BBDO Puerto Rico’s team were understandably ebullient a er bagging the Audio & Radio Grand Prix for ‘Coquí Alarmed’. Devised for Hyundai, it turned car alarms into the sound of the coquí frog — a symbol of Puerto Rican culture

Grand Prix

FILM CRAFT

YOUR WAY OUT COINBASE

ISLE OF ANY, NEW YORK

UNITED STATES

GRAND PRIX

A01/089 • UNITED STATES •

DIRECTION

TITLE • YOUR WAY OUT

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ISLE OF ANY, NEW YORK

IDEA CREATION • ISLE OF ANY, NEW YORK

PRODUCTION • / MJZ, LOS ANGELES

PR • COINBASE, OAKLAND

POST PRODUCTION • ISLE OF ANY, NEW YORK / CARTEL, NEW YORK / WAVE STUDIOS, NEW YORK / SELECTED WORKS, LONDON / ETHOS STUDIO, LOS ANGELES

GOLD LION

A01/146 • SWITZERLAND •

DIRECTION

TITLE • SHAPE OF DREAMS

BRAND • ON

PRODUCT • ZENDAYA COLLECTION SS26

ENTERED BY • ON AG, ZURICH

IDEA CREATION • ON AG, ZURICH

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • FINAL CUT, LOS ANGELES / THE PERLIN, LONDON / TRAFIK, LOS ANGELES / SQUEAK E CLEAN STUDIOS, LOS ANGELES

A03/078 • UNITED STATES •

CASTING

TITLE • I’M NOT REMARKABLE

BRAND • APPLE

PRODUCT • ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • WAVE STUDIOS, NEW YORK / TRIM EDITING, LONDON

A04/040 • UNITED STATES • PRODUCTION DESIGN/ART DIRECTION

TITLE • YOUR WAY OUT

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ISLE OF ANY, NEW YORK

IDEA CREATION • ISLE OF ANY, NEW YORK PRODUCTION • / MJZ, LOS ANGELES

PR

• COINBASE, OAKLAND

POST PRODUCTION • ISLE OF ANY, NEW YORK / CARTEL, NEW YORK / WAVE STUDIOS, NEW YORK / SELECTED WORKS, LONDON / ETHOS STUDIO, LOS ANGELES

A08/002 • GERMANY •

ACHIEVEMENT IN PRODUCTION

TITLE • NO PROJECT WITHOUT DRAMA BRAND • HORNBACH

PRODUCT • HOME IMPROVEMENT SUPERSTORE

ENTERED BY • HEIMAT\TBWA, BERLIN

IDEA CREATION • HEIMAT\TBWA, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN / SUPREME MUSIC, BERLIN / CANADA, BARCELONA

MEDIA • MEDIAPLUS GERMANY, MUNICH

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES, BERLIN

B03/048 • MEXICO • SOUND DESIGN

TITLE • BULLET MACHINE

BRAND • LA UNION NEWSPAPER AND ARTICLE 19

PRODUCT • LA UNION NEWSPAPER AND ARTICLE 19

ENTERED BY • GREY, MEXICO CITY

IDEA CREATION • GREY, MEXICO CITY PRODUCTION • HABITANT PRODUCTIONS, MEXICO CITY

POST PRODUCTION • HABITANT PRODUCTIONS, MEXICO CITY

B05/001 • UNITED STATES •

VISUAL EFFECTS

TITLE • HELICOPTER

BRAND • AWGE

PRODUCT • MUSIC PROMOTION ! MUSIC VIDEO)

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AWGE, LOS ANGELES

PRODUCTION • SOMESUCH, LOS ANGELES / GRIN MACHINE, PASADENA

POST PRODUCTION • GRIN MACHINE, PASADENA

SILVER LION

A01/011 • GERMANY • DIRECTION

TITLE • NO PROJECT WITHOUT DRAMA

BRAND • HORNBACH

PRODUCT • HOME IMPROVEMENT

SUPERSTORE

ENTERED BY • HEIMAT\TBWA, BERLIN

IDEA CREATION • HEIMAT\TBWA, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN / SUPREME MUSIC, BERLIN / CANADA, BARCELONA

MEDIA • MEDIAPLUS GERMANY, MUNICH

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES, BERLIN

A03/145 • UNITED STATES •

CASTING

TITLE • FOR PAPA!

BRAND • INSTACART

PRODUCT • INSTACART ONLINE GROCERY DELIVERY

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK / BBDO, CHICAGO / LOCAL PRODUCE, SAN FRANCISCO

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • SQUEAK E. CLEAN, NEW YORK / COMPANY 3, NEW YORK

A04/003 • GERMANY •

PRODUCTION DESIGN/ART DIRECTION

TITLE • NO PROJECT WITHOUT DRAMA

BRAND • HORNBACH

PRODUCT • HOME IMPROVEMENT

SUPERSTORE

ENTERED BY • HEIMAT\TBWA, BERLIN

IDEA CREATION • HEIMAT\TBWA, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN / SUPREME MUSIC, BERLIN / CANADA, BARCELONA MEDIA • MEDIAPLUS GERMANY, MUNICH

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES, BERLIN

A04/075 • UNITED STATES •

PRODUCTION DESIGN/ART DIRECTION

TITLE • UNAVAILABLE

BRAND • SQUARESPACE

PRODUCT • SQUARESPACE

ENTERED BY • SQUARESPACE, NEW YORK

IDEA CREATION • SQUARESPACE, NEW YORK

PRODUCTION • SUPERPRIME, LOS ANGELES

MEDIA • SQUARESPACE, NEW YORK

PR • SQUARESPACE, NEW YORK

POST PRODUCTION • TRIM EDITING, NEW YORK / ONE OF US, LONDON / COMPANY 3, LONDON / WAVE MUSIC, NEW YORK

A05/026 • CANADA • CINEMATOGRAPHY

TITLE • DRESS YOURSELF

BRAND • SIMONS

PRODUCT • SIMON’S CLOTHING

ENTERED BY • SCOUTS HONOUR, TORONTO

IDEA CREATION • SCOUTS HONOUR, TORONTO

PRODUCTION • SCOUTS HONOUR, TORONTO / MOONLIGHTING, CAPE TOWN / KAMIKAZE CASTING, CAPE TOWN

POST PRODUCTION • NIMIOPERE, TORONTO / TANTRUM STUDIO, TORONTO / WE ARE WALKER, NEW YORK

A05/044 • UNITED KINGDOM • CINEMATOGRAPHY

TITLE • THE GUCCI LIDO CAMPAIGN BRAND • GUCCI

PRODUCT • GUCCI CLOTHING

ENTERED BY • SMUGGLER, LONDON

IDEA CREATION • GUCCI, MILAN

PRODUCTION • SMUGGLER, LONDON

POST PRODUCTION • CHURCH EDITORIAL, LOS ANGELES / BALLAD, COPENHAGEN

A06/026 • SWITZERLAND •

USE OF ORIGINAL MUSIC

TITLE • SHAPE OF DREAMS

BRAND • ON

PRODUCT • ZENDAYA COLLECTION SS26

ENTERED BY • ON AG, ZURICH IDEA CREATION • ON AG, ZURICH PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • FINAL CUT, LOS ANGELES / THE PERLIN, LONDON / TRAFIK, LOS ANGELES / SQUEAK E CLEAN STUDIOS, LOS ANGELES

A06/046 • UNITED STATES • USE OF ORIGINAL MUSIC

TITLE • BEAT CANCER OFF BRAND • FUCK CANCER

PRODUCT • BEAT CANCER OFF

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • JAMUTE, SAO PAULO / DIRTY WORK, SAO PAULO

PR • VML, NEW YORK

A07/035 • UNITED STATES •

USE OF LICENSED/ADAPTED MUSIC

TITLE • A CRITTER CAROL BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SMUGGLER, LOS ANGELES / BARKING OWL, LOS ANGELES

MEDIA • OMD USA, CALIFORNIA

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / UNTOLD STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES / WALKER, SANTA MONICA / RACKET CLUB, LOS ANGELES

A08/019 • UNITED STATES •

ACHIEVEMENT IN PRODUCTION

TITLE • YOUR WAY OUT

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ISLE OF ANY, NEW YORK

IDEA CREATION • ISLE OF ANY, NEW YORK PRODUCTION • / MJZ, LOS ANGELES

PR

• COINBASE, OAKLAND

POST PRODUCTION • ISLE OF ANY, NEW YORK / CARTEL, NEW YORK / WAVE STUDIOS, NEW YORK / SELECTED WORKS, LONDON / ETHOS STUDIO, LOS ANGELES

B01/046 • SWITZERLAND • EDITING

TITLE • SHAPE OF DREAMS BRAND • ON

PRODUCT • ZENDAYA COLLECTION SS26

ENTERED BY • ON AG, ZURICH

IDEA CREATION • ON AG, ZURICH

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • FINAL CUT, LOS ANGELES / THE PERLIN, LONDON / TRAFIK, LOS ANGELES / SQUEAK E CLEAN STUDIOS, LOS ANGELES

B01/093 • FRANCE •

EDITING

TITLE • AXA Ñ NOTHING STOPS WOMEN’S RUGBY

BRAND • AXA FRANCE

PRODUCT • PARTNERSHIP AXA X WOMEN’S RUGBY

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • HAMLET, PARIS

PR

• PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

B03/003 • GERMANY • SOUND DESIGN

TITLE • NO PROJECT WITHOUT DRAMA

BRAND • HORNBACH

PRODUCT • HOME IMPROVEMENT SUPERSTORE

ENTERED BY • HEIMAT\TBWA, BERLIN

IDEA CREATION • HEIMAT\TBWA, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN / SUPREME MUSIC, BERLIN / CANADA, BARCELONA

MEDIA • MEDIAPLUS GERMANY, MUNICH

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES, BERLIN

B04/056 • UNITED STATES • ANIMATION

TITLE • BEAT CANCER OFF

BRAND • FUCK CANCER

PRODUCT • BEAT CANCER OFF

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • JAMUTE, SAO PAULO / DIRTY WORK, SAO PAULO

PR • VML, NEW YORK

B04/081 • SAUDI ARABIA • ANIMATION

TITLE • THE RING: THE LEGACY CONTINUES BRAND • THE RING

PRODUCT • BRAND CAMPAIGN

ENTERED BY • BIGTIME CREATIVE SHOP, RIYADH

IDEA CREATION • BIGTIME CREATIVE SHOP, RIYADH PRODUCTION • THE YOUTH, CURITIBA / BUMBLEBEAT, SAO PAULO

POST PRODUCTION • BUMBLEBEAT, SAO PAULO

BRONZE LION

A01/023

• UNITED STATES •

DIRECTION

TITLE • HELICOPTER

BRAND • AWGE

PRODUCT • MUSIC PROMOTION !MUSIC VIDEO)

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AWGE, LOS ANGELES

PRODUCTION • SOMESUCH, LOS ANGELES / GRIN MACHINE, PASADENA

POST PRODUCTION • GRIN MACHINE, PASADENA

A01/248 • MEXICO •

DIRECTION

TITLE • BULLET MACHINE

BRAND • LA UNION NEWSPAPER AND ARTICLE 19

PRODUCT • LA UNION NEWSPAPER AND ARTICLE 19

ENTERED BY • GREY, MEXICO CITY

IDEA CREATION • GREY, MEXICO CITY

PRODUCTION • HABITANT PRODUCTIONS, MEXICO CITY

POST PRODUCTION • HABITANT PRODUCTIONS, MEXICO CITY

A02/001 • GERMANY •

SCRIPT

TITLE • NO PROJECT WITHOUT DRAMA

BRAND • HORNBACH

PRODUCT • HOME IMPROVEMENT

SUPERSTORE

ENTERED BY • HEIMAT\TBWA, BERLIN

IDEA CREATION • HEIMAT\TBWA, BERLIN

PRODUCTION • TEMPOMEDIA, BERLIN / SUPREME MUSIC, BERLIN / CANADA, BARCELONA

MEDIA • MEDIAPLUS GERMANY, MUNICH

POST PRODUCTION • KATALYST BERLIN CREATIVE SERVICES, BERLIN

A02/041 • UNITED STATES •

SCRIPT

TITLE • YOUR WAY OUT

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ISLE OF ANY, NEW YORK

IDEA CREATION • ISLE OF ANY, NEW YORK

PRODUCTION • / MJZ, LOS ANGELES

PR • COINBASE, OAKLAND

POST PRODUCTION • ISLE OF ANY, NEW YORK / CARTEL, NEW YORK / WAVE STUDIOS, NEW YORK / SELECTED WORKS, LONDON / ETHOS STUDIO, LOS ANGELES

A02/044 • INDIA •

SCRIPT

TITLE • DON’T LOOK UP

BRAND • STEADFAST

PRODUCT • FAKE MONEY DETECTOR

ENTERED BY • TBWA\ LINTAS, MUMBAI

IDEA CREATION • TBWA\ LINTAS, MUMBAI

PRODUCTION • DUCKTAPE STUDIOS, MUMBAI

A02/108 • SPAIN • SCRIPT

TITLE • THE TREASURE HUNT BRAND • MINISTRY FOR EQUALITY

PRODUCT • PUBLIC SERVICES AND GOVERNMENT AGENCIES

ENTERED BY • OGILVY SPAIN, MADRID

IDEA CREATION • OGILVY SPAIN, MADRID

PRODUCTION • WPP PRODUCTION, MADRID / REBOLUCION, MADRID

MEDIA • T2O, MADRID

POST PRODUCTION • WPP PRODUCTION, MADRID

A03/020 • UNITED STATES • CASTING

TITLE • OREO COWS

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, MEXICO CITY •

PRODUCTION

• BDS MUSIC, NA / BELIEVE TV, SANTIAGO / LANDIA, MEXICO CITY / VOX HAUS, PETROPOLIS

MEDIA • SPARK FOUNDRY, MEXICO CITY

PR • BURSON, MEXICO CITY

POST PRODUCTION • DORADO.TV, MEXICO CITY

A03/063 • THAILAND • CASTING

TITLE • THE KAPRAO CRIMINALS

BRAND • KFC THAILAND

PRODUCT • KAPRAO CRISPY CHICKEN RICE BOWL

ENTERED BY • WOLF BKK, BANGKOK

IDEA CREATION • WOLF BKK, BANGKOK

PRODUCTION • SUNETA HOUSE, BANGKOK

A03/156 • BRAZIL •

CASTING

TITLE • DEPARTURES

BRAND

• O BOTIC ! RIO

PRODUCT • DATES - MOTHER’S DAY

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • MYMAMA ENTERTAINMENT, SAO PAULO / SATELITE AUDIO, SAO PAULO

POST PRODUCTION • NASH, SAO PAULO

A04/004 • UNITED KINGDOM •

PRODUCTION DESIGN/ART DIRECTION

TITLE • TABLEAU

BRAND • JOHN LEWIS & PARTNERS

PRODUCT • JOHN LEWIS

ENTERED BY • SAATCHI & SAATCHI, LONDON

IDEA CREATION

• SAATCHI & SAATCHI, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

MEDIA • MANNING GOTTLIEB OMD, LONDON

POST PRODUCTION • SELECTED WORKS, LONDON / TRIM EDITING, LONDON / TRAFIK, LONDON / 750MPH, LONDON / WAKE THE TOWN, LONDON

A05/083 • UNITED STATES •

CINEMATOGRAPHY

TITLE • UNAVAILABLE

BRAND • SQUARESPACE

PRODUCT • SQUARESPACE

ENTERED BY • SQUARESPACE, NEW YORK

IDEA CREATION • SQUARESPACE, NEW YORK

PRODUCTION • SUPERPRIME, LOS ANGELES

MEDIA

• SQUARESPACE, NEW YORK

PR

• SQUARESPACE, NEW YORK

POST PRODUCTION • TRIM EDITING, NEW YORK / ONE OF US, LONDON / COMPANY 3, LONDON / WAVE MUSIC, NEW YORK

A06/019 • UNITED STATES •

USE OF ORIGINAL MUSIC

TITLE • I THINK OF YOU DYING

BRAND

• LIFE360

PRODUCT • LIFE360

ENTERED BY • ALTO, NEW YORK

IDEA CREATION • ALTO, NEW YORK

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • KEVIN, LOS ANGELES / PASSION PICTURES, LONDON / TRIM EDITING, LONDON / WALKER, SANTA MONICA

A06/032 • UNITED STATES •

USE OF ORIGINAL MUSIC

TITLE • I’M NOT REMARKABLE

BRAND • APPLE

PRODUCT • ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • WAVE STUDIOS, NEW YORK / TRIM EDITING, LONDON

A07/005 • UNITED STATES •

USE OF LICENSED/ADAPTED MUSIC

TITLE • TABLEAU

BRAND • JOHN LEWIS

PRODUCT • JOHN LEWIS

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • SAATCHI & SAATCHI, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION

• SELECTED WORKS, LONDON / TRIM EDITING, LONDON / TRAFIK, LOS ANGELES / 750MPH, LONDON / WAKE THE TOWN, LONDON

A08/004 • UNITED STATES •

ACHIEVEMENT IN PRODUCTION

TITLE • TABLEAU

BRAND

• JOHN LEWIS

PRODUCT • JOHN LEWIS

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION

• SAATCHI & SAATCHI, LONDON

PRODUCTION

• SOMESUCH, LOS ANGELES

POST PRODUCTION • SELECTED WORKS, LONDON / TRIM EDITING, LONDON / TRAFIK, LOS ANGELES / 750MPH, LONDON / WAKE THE TOWN, LONDON

B01/051 • UNITED STATES • EDITING

TITLE • DROP IN BRAND • ELECTRONIC ARTS SKATE

PRODUCT

• EA SKATE

ENTERED BY • UNCOMMON CREATIVE STUDIO, NEW YORK

IDEA CREATION • UNCOMMON CREATIVE STUDIO, NEW YORK

PRODUCTION • RIFF RAFF FILMS, LONDON

POST PRODUCTION • FINAL CUT, LONDON

B02/014 • UNITED STATES •

COLOUR CORRECTION/GRADING

TITLE

• OWN YOUR FLOW

BRAND

• KOTEX

PRODUCT • KOTEX TAMPONS

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION

PRODUCTION

B04/035 • JAPAN • ANIMATION

TITLE • LIGHT HOLE

BRAND • KODANSHA LTD.

PRODUCT • KODANSHA LTD.

ENTERED BY • KODANSHA, TOKYO

IDEA CREATION • GEEK PICTURES, TOKYO

PRODUCTION • GEEK PICTURES, TOKYO

PR • KODANSHA, TOKYO / GEEK PICTURES, TOKYO

B04/082 • MEXICO • ANIMATION

TITLE • WHO’S WAITING FOR YOU?

BRAND • CERVEZA VICTORIA

PRODUCT • CERVEZA VICTORIA

ENTERED BY • WIEDEN + KENNEDY, MEXICO

IDEA CREATION • WIEDEN + KENNEDY, MEXICO

PRODUCTION • THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA

B05/007 • FRANCE • VISUAL EFFECTS

TITLE • 70 ANS

BRAND • ALPINE

PRODUCT • CAR

ENTERED BY • MATHEMATIC STUDIO, PARIS

IDEA CREATION • BETC ETOILE ROUGE, PARIS

PRODUCTION • PARTIZAN, PARIS

POST PRODUCTION • MATHEMATIC STUDIO, PARIS

B06/014 • UNITED STATES • AI CRAFT

TITLE • L’ULTIMO UOMO REALE ( THE LAST REAL MAN )

BRAND • TEAM ONE

PRODUCT • LUXURY RESALE

AUTHENTICATION

ENTERED BY • TEAM ONE, LOS ANGELES

IDEA CREATION • TEAM ONE, LOS ANGELES

PRODUCTION • LIPSTICK, BERLIN

PR • TEAM ONE, LOS ANGELES

POST PRODUCTION • LIPSTICK, BERLIN

• MCCANN, NEW YORK

• MJZ, LOS ANGELES

POST PRODUCTION • MELT, BARCELONA / WORK EDITORIAL, NEW YORK

Grand Prix

DESIGN

APPLE TV REBRAND

APPLE

TBWA\MEDIA ARTS LAB, LOS ANGELES

UNITED STATES

GRAND PRIX

B06/011 • UNITED STATES • BRAND TRANSFORMATION

TITLE • APPLE TV REBRAND

BRAND • APPLE

PRODUCT • APPLE TV

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\ MEDIA ARTS LAB, LOS ANGELES / APPLE, CUPERTINO

PRODUCTION • OPTICAL ARTS, LONDON / OYOY, LOS ANGELES

MEDIA • OMD USA, CALIFORNIA

POST PRODUCTION • TRAFIK, LOS ANGELES / RACKET CLUB, LOS ANGELES / EPILOGUE, LOS ANGELES

GOLD LION

A02/012 • SWEDEN • REBRAND/REFRESH: EXISTING BRAND

TITLE • THE VOLVO SAFETY STANDARD

BRAND • VOLVO

PRODUCT • AUTOMOBILE

ENTERED BY • VOLVO CARS, GOTEBORG IDEA CREATION • VOLVO CARS, GOTEBORG / AKQA, STOCKHOLM / AKQA, GOTHENBURG / AKQA, COPENHAGEN / HAPPY F&B, STOCKHOLM

PRODUCTION • HAPPY F&B, STOCKHOLM / DALTON MAAG, LONDON / CARL ENGBERG, STRAVALLA / SUPERSTUDIO, BORAS / PINE, STOCKHOLM

A04/009 • CANADA •

PRODUCT DESIGN

TITLE • SUPERNOVA ADAPTIVE BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • TBWA\CANADA, TORONTO IDEA CREATION • TBWA\CANADA, TORONTO PRODUCTION • OMNICOM PRODUCTION, TORONTO / OVERFLOW PRODUCTIONS, ORLANDO / MIRROR3D VFX, TORONTO / SUNEEVA, TORONTO / SAWTOOTH STUDIOS, ORLANDO

POST PRODUCTION • NIMIOPERE, TORONTO / ALTER EGO, TORONTO / CITIZEN MUSIC, SANTA MONICA / OSO AUDIO, TORONTO / MOTOMOTUS, TORONTO

A06/013 • BRAZIL •

BOOKS

TITLE • DANCEBOOK BRASIL

BRAND • BRADESCO

PRODUCT • DANCEBOOK

ENTERED BY • LOVELY, SAO PAULO

IDEA CREATION • LOVELY, SAO PAULO

PRODUCTION • MAURICIO NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / HEFE STUDIO, SAO PAULO / NOTORIOUS FILMS, SAO PAULO / MUSHROOM PRODUCOES AUDIVISUAIS, SAO PAULO / BRAGA E BRAGA PRODUCAO CINEMATOGRAFICA, RIO DE JANEIRO

A15/005 • UNITED STATES •

IP - LED BRAND IDENTITY & STORY

TITLE • NPR: FOR YOUR RIGHT TO BE CURIOUS BRAND • NPR

PRODUCT • NPR

ENTERED BY • MISCHIEF AT NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF AT NO FIXED ADDRESS, NEW YORK

PRODUCTION • NO FIXED ADDRESS, TORONTO / BISCUIT FILMWORKS, NEW YORK

PR • MINASSIAN MEDIA, NEW YORK

POST PRODUCTION • CABIN EDITING, NEW YORK

SILVER LION

A01/002 • JAPAN •

BRAND/CORPORATE IDENTITY

TITLE • TIGRIS – CONDENSED IDENTITY

BRAND • TIGRIS

PRODUCT • TIGRIS

ENTERED BY • HAKUHODO, TOKYO

IDEA CREATION • HAKUHODO, TOKYO / ANYWHERE, TOKYO / HAKUHODO DESIGN, TOKYO PRODUCTION • SPICE, TOKYO / WHITE, TOKYO / HAKUHODO PRODUCTS, TOKYO / EDP GRAPHIC WORKS, TOKYO

POST PRODUCTION • NION, TOKYO

A01/014 • BRAZIL •

BRAND/CORPORATE IDENTITY

TITLE • AMAZONIA

BRAND • EMBRATUR AND RAI

PRODUCT • THE BRAZILIAN AMAZON AS A TRAVELING DESTINATION

ENTERED BY • FUTUREBRAND , SAO PAULO

IDEA CREATION • FUTUREBRAND , SAO PAULO

PRODUCTION • MARAHU FILMES, BELEM

PR • TULOM, SAO PAULO

A02/026 • JAPAN •

REBRAND/REFRESH: EXISTING BRAND

TITLE • DEAR DIFFERENCE

BRAND • NIKKA WHISKY

PRODUCT • TAKETSURU PURE MALT

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • PYRAMID FILM, TOKYO / CREATIVE POWER UNIT, TOKYO / LULL INC., TOKYO / DENTSU LIVE, TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / DENTSU LIVE, TOKYO

POST PRODUCTION • PYRAMID FILM, TOKYO

A04/002 • UNITED STATES •

PRODUCT DESIGN

TITLE • TILT ACCESSIBLE BEAUTY

PRODUCT • DESIGN

BRAND • TILT

PRODUCT • TILT

ENTERED BY • ESTABLISHED, NEW YORK

IDEA CREATION • ESTABLISHED, NEW YORK

A09/006 • JAPAN •

DESIGN - DRIVEN EFFECTIVENESS

TITLE • CRAFTMAN.SHIPS

BRAND • SHIPS

PRODUCT • SHIPS

ENTERED BY • HAKUHODO GRAVITY, TOKYO

IDEA CREATION • HAKUHODO GRAVITY, TOKYO / HAKUHODO CABIN, TOKYO

PRODUCTION • HAKUHODO GRAVITY, TOKYO / HAKUHODO CABIN, TOKYO

MEDIA • HAKUHODO GRAVITY, TOKYO

PR • HAKUHODO GRAVITY, TOKYO

POST PRODUCTION • HAKUHODO CABIN, TOKYO

A09/008 • UNITED STATES •

DESIGN - DRIVEN EFFECTIVENESS

TITLE • ZIP CODE EXAM

BRAND • EQUALITY HEALTH FOUNDATION

PRODUCT • ZIP CODE EXAM

ENTERED BY • AREA 23, NEW YORK

IDEA CREATION • AREA 23, NEW YORK

PRODUCTION • DALMATIAN COW, LOS ANGELES / BUMBLEBEAT, SAO PAULO

MEDIA • RAPPORT, NEW YORK / UM, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • PREYMAKER, NEW YORK / STUDIORX, NEW YORK

A15/031 • NETHERLANDS •

IP - LED BRAND IDENTITY & STORY

TITLE • DRESSED FOR WIMBLEDON BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, AMSTERDAM

IDEA CREATION • GUT, AMSTERDAM / JONES

KNOWLES RITCHIE, LONDON

PRODUCTION • PLOT, TORONTO / MATHEMATIC STUDIO, PARIS

PR • WEBER SHANDWICK, LONDON

B01/004 • UNITED STATES • INCLUSIVE DESIGN

TITLE • TILT ACCESSIBLE BEAUTY - INCLUSIVE

DESIGN

BRAND • TILT

PRODUCT • TILT

ENTERED BY • ESTABLISHED, NEW YORK

IDEA CREATION • ESTABLISHED, NEW YORK

BRONZE LION

A01/010 • UNITED KINGDOM • BRAND/CORPORATE IDENTITY

TITLE • THE GRIT & THE GLITTER BRAND • LONDON MUSEUM

PRODUCT • LONDON MUSEUM

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCTION • UNCOMMON CREATIVE STUDIO, LONDON

A03/041 • NETHERLANDS • PACKAGING DESIGN

TITLE • DRESSED FOR WIMBLEDON

BRAND • STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, AMSTERDAM

IDEA CREATION • GUT, AMSTERDAM / JONES KNOWLES RITCHIE, LONDON

PRODUCTION • PLOT, TORONTO / MATHEMATIC STUDIO, PARIS

PR • WEBER SHANDWICK, LONDON

A05/008 • GERMANY • PUBLICATIONS & EDITORIAL DESIGN

TITLE • DIN – THE MAGAZINE IN ALL FORMATS BRAND • DIN

PRODUCT • DIN STANDARD OF PAPER SIZES

ENTERED BY • DEUTSCHES INSTITUT FUR NORMUNG, BERLIN

IDEA CREATION • RYSM, BERLIN

PRODUCTION • RYSM, BERLIN

A07/018 • UNITED ARAB EMIRATES •

DIGITAL DESIGN

TITLE • THE BIRDWATCHER

BRAND • SPOOR

PRODUCT • AI - POWERED BIRD MONITORING FOR WIND PROJECTS

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • / FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI

PR • FP7 MCCANN, DUBAI

A08/012 • UNITED KINGDOM •

BRAND ENVIRONMENT & EXP DESIGN

TITLE • RAIL CLOCK

BRAND • NETWORK RAIL

PRODUCT • RAIL CLOCK

ENTERED BY • DESIGN BRIDGE AND PARTNERS, LONDON

IDEA CREATION • DESIGN BRIDGE AND PARTNERS, LONDON

A10/018 • UNITED KINGDOM • BRAND COLLATERAL

TITLE • THE PERIODIC FABLE BRAND • THE ORDINARY

PRODUCT • THE ORDINARY

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCTION • SMUGGLER, LONDON

A13/008 • UNITED KINGDOM •

POSTERS

TITLE • LITTLE BREAKS BRAND • KITKAT

PRODUCT • KITKAT

ENTERED BY • VML, LONDON

IDEA CREATION • VML, LONDON

PRODUCTION • JELLY, LONDON

MEDIA • OPENMIND UK, LONDON

A14/003 • UNITED STATES •

PROMO ITEMS/PRINTED MEDIA

TITLE • STRANGER THINGS IN SEARCH

BRAND • GOOGLE AND NETFLIX

PRODUCT • GOOGLE SEARCH AND STRANGER THINGS

ENTERED BY • GOOGLE, MOUNTAIN VIEW

IDEA CREATION • GOOGLE, MOUNTAIN VIEW / NETFLIX, LOS ANGELES

PRODUCTION • GOOGLE, MOUNTAIN VIEW / STUDY HALL, OAKLAND / LEADING EDGE PRODUCTIONS, PALM SPRINGS

MEDIA • MEDIA FUTURES GROUP, NEW YORK

POST PRODUCTION • LUCKY DAY, PORTLAND / GOOD EAR MUSIC SUPERVISION, BROOKLYN / ZWEI MUSIC, HAMBURG

A14/008 • UNITED STATES •

PROMO ITEMS/PRINTED MEDIA

TITLE • LIME GUIDES

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION

• FREQUENCY PICTURES, LAS VEGAS / MAGIC LAB ACADEMY, SAO PAULO /

ASA ONZE, SAO PAULO / VOODOO HOUSE, SAO PAULO

MEDIA • STARCOM, NEW YORK

PR

• 3PM/WEBER SHANDWICK, NEW YORK

POST PRODUCTION • AGOSTO MUSIC, LIMA

A14/009 • PERU •

PROMO ITEMS/PRINTED MEDIA

TITLE • THE THOUSAND SPONSORS OF MUNI

BRAND • CLUB DEPORTIVO MUNICIPAL

PRODUCT • CLUB DEPORTIVO MUNICIPAL

ENTERED BY • MCCANN, LIMA

IDEA CREATION • MCCANN, LIMA

PRODUCTION • FERTIL, LIMA

PR • MCCANN, LIMA

POST PRODUCTION • NATIVO POST, LIMA / AGOSTO MUSIC, LIMA

A15/029 • UNITED KINGDOM •

IP - LED BRAND IDENTITY & STORY

TITLE • DRAWN TO D&AD

BRAND • D&AD

PRODUCT • D&AD

ENTERED BY • JONES KNOWLES RITCHIE, LONDON

IDEA CREATION • JONES KNOWLES RITCHIE, LONDON

PRODUCTION • JONES KNOWLES RITCHIE, LONDON / STUDIO DRAMA, LONDON

POST PRODUCTION • JONES KNOWLES RITCHIE, LONDON

B04/002 • SOUTH KOREA •

USE OF EMERGING TECHNOLOGY

TITLE • VISION PULSE: SIGHT BEYOND SEEING BRAND • HYUNDAI MOTOR GROUP

PRODUCT • VISION PULSE

ENTERED BY • PAULUS, SEOUL

IDEA CREATION • PAULUS, SEOUL

PRODUCTION • PAULUS, SEOUL

POST PRODUCTION • PAULUS, SEOUL

B05/074 • UNITED KINGDOM •

DESIGN FOR BEHAVIOURAL CHANGE

TITLE • THE UNDROPPED KIT

BRAND • ASICS

PRODUCT • ASICS

ENTERED BY • GOLIN KETCHUM, LONDON

IDEA CREATION • GOLIN KETCHUM, LONDON / GUT, TORONTO

PRODUCTION • GOLIN, LONDON

PR • GOLIN, LONDON

Grand Prix INDUSTRY CRAFT

TINY COFFEE SHOPS

DE’LONGHI

LOLA, MADRID SPAIN

GRAND PRIX

B01/035 • SPAIN •

ART DIRECTION: OUTDOOR: AMBIENT

TITLE • TINY COFFEE SHOPS

BRAND • DE’LONGHI

PRODUCT • DE’LONGHI COFFEE MACHINE

ENTERED BY • LOLA, MADRID

IDEA CREATION • LOLA, MADRID

PRODUCTION • CREATORS INC, LONDON

MEDIA • HOUSE OF COMMUNICATION, MUNICH

P OST PRODUCTION • BACON, COPENHAGEN

E04/002

• NORWAY • CAMPAIGN

COPYWRITING: PRINT/PUBLICATION

TITLE • HOPE

BRAND • IKEA

PRODUCT

• IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • BACON, OSLO

MEDIA • ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

E04/003 • NORWAY • CAMPAIGN

COPYWRITING: PRINT/PUBLICATION

TITLE • MORNINGS

BRAND • IKEA

PRODUCT • IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • BACON, OSLO

MEDIA

• ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

E04/004 • NORWAY • CAMPAIGN

COPYWRITING: PRINT/PUBLICATION

TITLE • PICKY

BRAND • IKEA

PRODUCT • IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION

• TRY, OSLO

PRODUCTION • BACON, OSLO

MEDIA • ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

F01/025 • JAPAN •

BRAND & COMMUNICATIONS DESIGN

TITLE

• DEAR DIFFERENCE

BRAND • NIKKA WHISKY

PRODUCT • TAKETSURU PURE MALT

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • PYRAMID FILM, TOKYO / CREATIVE POWER UNIT, TOKYO / LULL INC., TOKYO / DENTSU LIVE, TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / DENTSU LIVE, TOKYO

POST PRODUCTION • PYRAMID FILM, TOKYO

SILVER LION

A01/002 • BRAZIL •

TYPOGRAPHY: OUTDOOR: AMBIENT

TITLE • AMAZONIA

BRAND • EMBRATUR AND RAI

PRODUCT • THE BRAZILIAN AMAZON AS A TRAVELING DESTINATION

ENTERED BY • FUTURE BRAND , SAO PAULO

IDEA CREATION • FUTURE BRAND , SAO PAULO

PRODUCTION • MARAHU FILMES, BELEM

PR • TULOM, SAO PAULO

B01/003 • AUSTRALIA •

ART DIRECTION: OUTDOOR: AMBIENT

TITLE • SUNBURNT CAR

BRAND • MYCAR

PRODUCT • MYCAR

ENTERED BY • TBWA\SYDNEY, SYDNEY

IDEA CREATION • TBWA\SYDNEY, SYDNEY

PRODUCTION • BOLT, SYDNEY / ODD

STUDIOS, SYDNEY

MEDIA • HEARTS & SCIENCE, SYDNEY

PR • ELEVEN, SYDNEY

B04/031 • BRAZIL •

ART DIRECTION PRINT & PUBLISHING

TITLE • AMAZÔNIA ALIVE BOOK

BRAND • VALE SA

PRODUCT • AMAZÔNIA ALIVE BOOK

ENTERED BY • ARTPLAN, SAO PAULO

IDEA CREATION • ARTPLAN, SAO PAULO / ROCK IN RIO, RIO DE JANEIRO

PRODUCTION • ROCK IN RIO, RIO DE JANEIRO / CLARTE, BELEM / RAW AUDIO, SAO PAULO / A LAB, RIO DE JANEIRO

PR • APPROACH COMUNICACAO, SAO PAULO

E02/026 • FRANCE •

COPYWRITING: OUTDOOR: STANDARD

TITLE • TERMS AND CONDITIONS OF BEING

A GIRL

BRAND • VILLE DE PARIS

PRODUCT • VILLE DE PARIS

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • PROSE ON PIXELS, PARIS

MEDIA • BETC, PARIS

PR • BETC, PARIS

F01/005 • JAPAN •

BRAND & COMMUNICATIONS DESIGN

TITLE • CRAFTMAN.SHIPS

BRAND • SHIPS

PRODUCT • SHIPS

ENTERED BY • HAKUHODO GRAVITY, TOKYO

IDEA CREATION • HAKUHODO GRAVITY, TOKYO / HAKUHODO CABIN, TOKYO

PRODUCTION • HAKUHODO GRAVITY, TOKYO / HAKUHODO CABIN, TOKYO

MEDIA • HAKUHODO GRAVITY, TOKYO

PR • HAKUHODO GRAVITY, TOKYO

POST PRODUCTION • HAKUHODO CABIN, TOKYO

BRONZE LION

B02/048 • UNITED STATES • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD

TITLE • RACING

BRAND • COCA COLA

PRODUCT • COCA COLA

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK / GREY ARGENTINA, BUENOS AIRES / VML, SAO PAULO / VML, NEW YORK

PRODUCTION • VANDALO, SAO PAULO

MEDIA • ESSENCEMEDIACOM CHILE, SANTIAGO / ESSENCEMEDIACOM URUGUAY, MONTEVIDEO

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO

B02/049 • UNITED STATES • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD

TITLE • CLUB

BRAND • COCA COLA

PRODUCT • COCA COLA

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK / GREY ARGENTINA, BUENOS AIRES / VML, SAO PAULO / VML, NEW YORK

PRODUCTION • VANDALO, SAO PAULO

MEDIA • ESSENCEMEDIACOM CHILE, SANTIAGO / ESSENCEMEDIACOM URUGUAY, MONTEVIDEO

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO

B02/050 • UNITED STATES • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD

TITLE • VAMOS

BRAND • COCA COLA

PRODUCT • COCA COLA

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK / GREY ARGENTINA, BUENOS AIRES / VML, SAO PAULO / VML, NEW YORK

PRODUCTION • VANDALO, SAO PAULO

MEDIA • ESSENCEMEDIACOM CHILE, SANTIAGO / ESSENCEMEDIACOM URUGUAY, MONTEVIDEO

PR

• OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO

B02/061 • SPAIN • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD

TITLE • MOVING LANDSCAPES SNOW BRAND • BMW

PRODUCT • BMW

ENTERED BY • SERVICEPLAN SPAIN, MADRID

IDEA CREATION

• SERVICEPLAN SPAIN, MADRID

PR

• SERVICEPLAN SPAIN, MADRID

B02/062 • SPAIN • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD

TITLE • MOVING LANDSCAPES FOREST BRAND • BMW

PRODUCT • BMW

ENTERED BY • SERVICEPLAN SPAIN, MADRID

IDEA CREATION

• SERVICEPLAN SPAIN, MADRID

PR

• SERVICEPLAN SPAIN, MADRID

B02/063 • SPAIN • CAMPAIGN

ART DIRECTION: OUTDOOR: STANDARD TITLE • MOVING LANDSCAPES DEHESA

BRAND

• BMW

PRODUCT

• BMW

ENTERED BY • SERVICEPLAN SPAIN, MADRID

IDEA CREATION

• SERVICEPLAN SPAIN, MADRID

PR

• SERVICEPLAN SPAIN, MADRID

B02/070 • FRANCE •

ART DIRECTION: OUTDOOR: STANDARD

TITLE

• SUFFERING

BRAND • MUSÉE DE LA GRANDE GUERRE

PRODUCT • BROKEN SOULS

ENTERED BY • BBDO PARIS

IDEA CREATION • BBDO PARIS

B04/001 • NORWAY • CAMPAIGN

ART DIRECTION PRINT & PUBLISHING

TITLE • HOPE

BRAND

• IKEA

PRODUCT • IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION

• BACON, OSLO

MEDIA • ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

B04/002 • NORWAY • CAMPAIGN

ART DIRECTION PRINT & PUBLISHING

TITLE • MORNINGS

BRAND • IKEA

PRODUCT • IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • BACON, OSLO

MEDIA • ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

B04/003 • NORWAY • CAMPAIGN

ART DIRECTION PRINT & PUBLISHING

TITLE • PICKY

BRAND • IKEA

PRODUCT • IKEA HOME FURNISHINGS

ENTERED BY • TRY, OSLO

IDEA CREATION • TRY, OSLO

PRODUCTION • BACON, OSLO

MEDIA • ESSENCEMEDIACOM, OSLO

POST PRODUCTION • BACON, OSLO

B04/074 • BRAZIL •

ART DIRECTION PRINT & PUBLISHING

TITLE • DANCEBOOK BRASIL

BRAND • BRADESCO

PRODUCT • DANCEBOOK

ENTERED BY • LOVELY, SAO PAULO

IDEA CREATION • LOVELY, SAO PAULO

PRODUCTION • MAURICIO NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / HEFE STUDIO, SAO PAULO / NOTORIOUS FILMS, SAO PAULO / MUSHROOM PRODUCOES AUDIVISUAIS, SAO PAULO / BRAGA E BRAGA PRODUCAO CINEMATOGRAFICA, RIO DE JANEIRO

B05/006 • PUERTO RICO •

ART DIRECTION: PACKAGING DESIGN

TITLE • GLOWING RELIEF

BRAND • ALIVIA HEALTH

PRODUCT • ALIVIA HEALTH

ENTERED BY • DE LA CRUZ OGILVY, SAN JUAN

IDEA CREATION • DE LA CRUZ OGILVY, SAN JUAN / OGILVY HEALTH, NEW YORK

PRODUCTION • CELESTE FILMS, MONTEVIDEO / AGOSTO MUSIC, LIMA

POST PRODUCTION • CELESTE FILMS, MONTEVIDEO

C03/005 • JAPAN •

ILLUSTRATION: ADAPTED PRINT

TITLE • DEAR DIFFERENCE

BRAND • NIKKA WHISKY

PRODUCT • TAKETSURU PURE MALT

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • PYRAMID FILM, TOKYO / CREATIVE POWER UNIT, TOKYO / LULL INC., TOKYO / DENTSU LIVE, TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / DENTSU LIVE, TOKYO

POST PRODUCTION • PYRAMID FILM, TOKYO

D03/003 • MAINLAND CHINA • PHOTOGRAPHY: ADAPTED PRINT

TITLE • FASCINATING

BRAND • SHENZHEN TOURISM BUREAU, CHINA

PRODUCT • SHENZHEN TOURISM BUREAU, CHINA

ENTERED BY • THE NINE, SHANGHAI

IDEA CREATION • THE NINE, SHANGHAI

PRODUCTION • THE NINE, SHANGHAI

D04/030 • UNITED STATES • CAMPAIGN

PHOTOGRAPHY: PRINT/PUBLISHING

TITLE • PEDRO

BRAND • COCA COLA

PRODUCT • COCA COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, SAO PAULO / VML, MEXICO CITY •

PRODUCTION • REBOLUCION, MEXICO

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

D04/031 • UNITED STATES • CAMPAIGN

PHOTOGRAPHY: PRINT/PUBLISHING

TITLE • MARIA

BRAND • COCA COLA

PRODUCT • COCA COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, SAO PAULO / VML, MEXICO CITY • PRODUCTION • REBOLUCION, MEXICO

MEDIA • ESSENCEMEDIACOM, MEXICO CITY PR • OGILVY PR, LONDON

E04/042 • UNITED STATES • COPYWRITING: PRINT/PUBLICATION

TITLE • THE MISSING WORD DICTIONARY

BRAND • VISIONING BEYOND VIOLENCE, YOUTH ALIVE!

PRODUCT • THE MISSING WORD THE WORD WE NEVER WANTED, BUT NEED

ENTERED BY • FCB HEALTH NEW YORK

IDEA CREATION • FCB HEALTH NEW YORK

PRODUCTION • FCB HEALTH NEW YORK / FAMOUS WHO, LOS ANGELES

MEDIA • FCB HEALTH NEW YORK

PR • FCB HEALTH NEW YORK

POST PRODUCTION • BUMBLEBEAT, SAO PAULO / JADED MELODY, NEW JERSEY / GRAPHLINE MEDIA PRODUCTION, SAO PAULO / FUZE IMAGES, CURITIBA

Grand Prix

DIGITAL CRAFT

PROJECT GENIE GOOGLE

GOOGLE, MOUNTAIN VIEW UNITED STATES

GRAND PRIX

C05/048 • UNITED STATES • AI CRAFT

TITLE • PROJECT GENIE

BRAND • GOOGLE

PRODUCT • GENIE 3

ENTERED BY • GOOGLE, MOUNTAIN VIEW

IDEA CREATION • GOOGLE, MOUNTAIN VIEW / GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

PRODUCTION • GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

POST PRODUCTION • GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

GOLD LION

A06/014 • UNITED STATES •

UX & JOURNEY DESIGN

TITLE • LANGUAGE OF BEDWETTING BRAND • AUTISM SOCIETY

PRODUCT • PRODUCT / SERVICE

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • SARA NESSON FILMS, LOS ANGELES

MEDIA

• KC ONE , CHICAGO

PR • KC ONE , CHICAGO

POST PRODUCTION • PAPAMUSIC, BUENOS AIRES / SHORT RIBS EDITORIAL, BROOKLYN

D01/015 • PERU •

INNOVATIVE USE OF TECHNOLOGY

TITLE • SOS POS

BRAND • BCP

PRODUCT • SOS POS

ENTERED BY • CIRCUS GREY, LIMA IDEA CREATION • CIRCUS GREY, LIMA PRODUCTION • CIRCUS GREY, LIMA

SILVER LION

A01/001 • BRAZIL •

DIGITAL ILLUSTRATION & IMAGE DESIGN

TITLE • AMAZONIA

BRAND • EMBRATUR AND RAI

PRODUCT • THE BRAZILIAN AMAZON AS A TRAVELING DESTINATION

ENTERED BY • FUTUREBRAND , SAO PAULO

IDEA CREATION • FUTUREBRAND , SAO PAULO

PRODUCTION • MARAHU FILMES, BELEM

PR • TULOM, SAO PAULO

B01/003 • UNITED STATES • CROSS-CHANNEL STORYTELLING

TITLE • A CRITTER CAROL

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SMUGGLER, LOS ANGELES / BARKING OWL, LOS ANGELES

MEDIA • OMD USA, CALIFORNIA

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / UNTOLD STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES / WALKER, SANTA MONICA / RACKET CLUB, LOS ANGELES

D01/023 • UNITED ARAB EMIRATES •

INNOVATIVE USE OF TECHNOLOGY

TITLE • THE BIRDWATCHER

BRAND • SPOOR

PRODUCT • AI-POWERED BIRD MONITORING FOR WIND PROJECTS

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • / FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI

PR • FP7 MCCANN, DUBAI

BRONZE LION

A02/006 • UNITED STATES • VIDEO/MOVING IMAGE

TITLE • NO FRAME MISSED

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION

• O2 FILMES, SAO PAULO / SATELITE AUDIO, SAO PAULO

MEDIA • OMD USA, CALIFORNIA

POST PRODUCTION • PSYCHONLOOK, SAO PAULO / PSYCHONLOOK, SAO PAULO

A06/012 • UNITED STATES • UX & JOURNEY DESIGN

TITLE • PROJECT GENIE

BRAND • GOOGLE

PRODUCT • GENIE 3

ENTERED BY • GOOGLE, MOUNTAIN VIEW

IDEA CREATION • GOOGLE, MOUNTAIN VIEW / GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

PRODUCTION • GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

POST PRODUCTION • GOOGLE CREATIVE TEAM, MOUNTAIN VIEW

B02/008 • BRAZIL • REAL-TIME CONTEXTUAL CONTENT

TITLE • CODE HER BRAND • O BOTICÁRIO

PRODUCT • HER CODE

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • LACOBRA STUDIO, SAO PAULO / QUIET CITY MUSIC + SOUND, SAO PAULO / BENEXT.AI, RIO DE JANEIRO

POST PRODUCTION • BRAZA POST, SAO PAULO

B03/006 • UNITED STATES •

PERSONALISED STORYTELLING & EXP

TITLE • RUN BACK THE MIRACLE BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • WIEDEN+KENNEDY, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK

PRODUCTION • FREQUENCY PICTURES, LAS VEGAS / HOUSE OF PARLIAMENT, LOS ANGELES / PIXELS + ATOMS, NEW YORK / PRETTY DAMN SWEET, PHILADELPHIA

PR • 3PM/WEBER SHANDWICK, NEW YORK

POST PRODUCTION • HOUSE OF PARLIAMENT, LOS ANGELES / PRETTY DAMN SWEET, PHILADELPHIA / SHORT RIBS

EDITORIAL, BROOKLYN

C04/007 • UNITED ARAB EMIRATES • CURATION OF DATA

TITLE • THE BIRDWATCHER BRAND • SPOOR

PRODUCT • AI-POWERED BIRD MONITORING FOR WIND PROJECTS

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • / FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI

PR • FP7 MCCANN, DUBAI

Grand Prix ENTERTAINMENT

ORIGINAL FOREVER ADIDAS

JOHANNES LEONARDO, NEW YORK UNITED STATES

GRAND PRIX

D01/009 • UNITED STATES • BRAND PARTNERS, SPONSORS & COLLABS

TITLE • ORIGINAL FOREVER

BRAND • ADIDAS

PRODUCT • ADIDAS ORIGINALS

ENTERED BY • JOHANNES LEONARDO, NEW YORK

IDEA CREATION • JOHANNES LEONARDO, NEW YORK / ADIDAS, LONDON

PRODUCTION • FRAME BY FRAME, ROME

MEDIA

• ESSENCEMEDIACOM, NEW YORK

POST PRODUCTION • CABIN EDITING, NEW YORK / BLACKSMITH, NEW YORK / CONCRET FORM, LOS ANGELES

GOLD LION

A01/060 • MEXICO •

FICTION FILM: UP TO 5 MINUTES

TITLE • WHO’S WAITING FOR YOU?

BRAND • CERVEZA VICTORIA

PRODUCT • CERVEZA VICTORIA

ENTERED BY • WIEDEN ! KENNEDY, MEXICO

IDEA CREATION • WIEDEN ! KENNEDY, MEXICO

PRODUCTION • THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA

A05/001 • UNITED STATES •

FICTION FILM: OVER 30 MINUTES

TITLE • THE TIGER

BRAND • GUCCI

PRODUCT • GUCCI

ENTERED BY • MJZ, LOS ANGELES

IDEA CREATION • MJZ, LOS ANGELES / GUCCI, FLORENCE

PRODUCTION • MJZ, LOS ANGELES

E03/002 • UNITED STATES • CHALLENGER BRAND

TITLE • EVERYBODY COINBASE

BRAND • COINBASE

PRODUCT • COINBASE

ENTERED BY • ISLE OF ANY, NEW YORK

IDEA CREATION • ISLE OF ANY, NEW YORK

PRODUCTION • ISLE OF ANY, NEW YORK / DAISY CHAIN STUDIO, LONDON

MEDIA • WAVEMAKER, NEW YORK

PR • ISLE OF ANY, NEW YORK / COINBASE, OAKLAND

POST PRODUCTION • ISLE OF ANY, NEW YORK / WAVE STUDIOS, NEW YORK / CARTEL, NEW YORK

SILVER LION

A03/012 • UNITED STATES • FICTION FILM: 5 –30 MINUTES

TITLE • BIG MAN, SHOT ON IPHONE

BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • FACTORY STUDIOS, LONDON / FINAL CUT, LONDON

A06/009 • CZECH REPUBLIC •

NON - FICTION FILM: OVER 30 MINUTES

TITLE • CHANGE MY MIND

BRAND • CZECH TELEVISION

PRODUCT • CZECH TELEVISION

ENTERED BY • PUNK FILM, PRAGUE

IDEA CREATION • PUNK FILM, PRAGUE / LEO, PRAGUE

PRODUCTION • PUNK FILM, PRAGUE

POST PRODUCTION • PUNK FILM, PRAGUE

D01/029 • UNITED STATES •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • TIFFANY & CO. X NETFLIX’S FRANKENSTEIN

BRAND • TIFFANY & CO. AND NETFLIX BRAND CREATIVE STUDIO

PRODUCT • TIFFANY & CO. JEWELRY & GUILLERMO DEL TORO’S FRANKENSTEIN

ENTERED BY • TIFFANY & CO, NEW YORK

IDEA CREATION • NETFLIX, LOS ANGELES / TIFFANY & CO, NEW YORK / TIFFANY & CO, NEW YORK / TIFFANY & CO, NEW YORK / TIFFANY & CO, NEW YORK

PRODUCTION • MOA STUDIO, MADRID / LUSHPOP STUDIOS, AVON / BLINKINK, LONDON

MEDIA • WAVEMAKER, NEW YORK

PR • TIFFANY & CO, NEW YORK

E01/004 • NORWAY •

D&I IN ENTERTAINMENT

TITLE • THE GREY SWAN

BRAND • NYCOPLUS

PRODUCT • DIETARY SUPPLEMENTS

ENTERED BY • 11:11, OSLO

IDEA CREATION • 11:11, OSLO

PRODUCTION • CAMP DAVID, STOCKHOLM / YACOBS FRUKT & TOBAKK, OSLO

MEDIA • WAVEMAKER, OSLO

PR • WERGELANDAPENES, OSLO

POST PRODUCTION • CAMP DAVID, STOCKHOLM

E02/003 • SOUTH AFRICA • INNOVATION IN BRANDED CONTENT

TITLE • THE PHILIPSTOWN WIRECAR GRAND PRIX

BRAND • THE PHILIPSTOWN WIRECAR FOUNDATION

PRODUCT • COMMUNITY- DRIVEN ENTERTAINMENT PLATFORM

ENTERED BY • ACCENTURE SONG SOUTH AFRICA, CAPE TOWN

IDEA CREATION • ACCENTURE SONG SOUTH AFRICA, CAPE TOWN

PRODUCTION • ACCENTURE SONG SOUTH AFRICA, CAPE TOWN / ACCENTURE SONG

HUNGARY, BUDAPEST / GIANT FILMS, CAPE TOWN / PRESSURE COOKER STUDIOS, CAPE TOWN / ACCENTURE SONG GERMANY, HAMBURG

MEDIA • ACCENTURE SONG SOUTH AFRICA, CAPE TOWN

PR • ACCENTURE SONG SOUTH AFRICA, CAPE TOWN

POST PRODUCTION • ACCENTURE SONG

SOUTH AFRICA, CAPE TOWN / GIANT FILMS, CAPE TOWN / THE WORKROOM AUDIO

POST, CAPE TOWN / CHOCOLATE TRIBE, JOHANNESBURG / ACCENTURE SONG GERMANY, HAMBURG

E03/016 • UNITED KINGDOM • CHALLENGER BRAND

TITLE • HAWKSTONE - HARD TO MAKE EASY TO DRINK

BRAND • HAWKSTONE

PRODUCT • ALCOHOL

ENTERED BY • SMITH & JONES FILMS - INTERNATIONAL FILM PRODUCTION COMPANY, LONDON

IDEA CREATION • THE&PARTNERSHIP, LONDON

PRODUCTION • THE&PARTNERSHIP, LONDON

MEDIA • THE&PARTNERSHIP, LONDON

PR • THE&PARTNERSHIP, LONDON

BRONZE LION

A04/035 • JAPAN •

NON - FICTION FILM: 5 –30 MINUTES

TITLE • GOODBYE RX-7: SAYING FAREWELL TO A DEAR FRIEND

BRAND • MAZDA

PRODUCT • MAZDA RX-7

ENTERED BY • LUCK, TOKYO

IDEA CREATION • LUCK, TOKYO

PRODUCTION • LUCK, TOKYO

A09/003 • SPAIN • BRAND INTEGRATION

TITLE • SOSEGÁ

BRAND • CERVEZAS ALHAMBRA

PRODUCT • ALHAMBRA RESERVA 1925 ! BEER )

ENTERED BY • LLYC, MADRID

IDEA CREATION • LLYC, MADRID

B02/003 • UNITED STATES •

NEW REALITIES & EMERGING TECH

TITLE • THE WIZARD OF OZ AT SPHERE BRAND • SPHERE STUDIOS

PRODUCT • THE WIZARD OF OZ AT SPHERE

ENTERED BY • SPHERE ENTERTAINMENT, BURBANK

IDEA CREATION • SPHERE ENTERTAINMENT, BURBANK / MAGNOPUS, LOS ANGELES

PRODUCTION • SPHERE ENTERTAINMENT, BURBANK / MAGNOPUS, LOS ANGELES / GOOGLE, NEW YORK

MEDIA • SPHERE ENTERTAINMENT, BURBANK

PR

• SPHERE ENTERTAINMENT, BURBANK

POST PRODUCTION • SPHERE ENTERTAINMENT, BURBANK / MAGNOPUS, LOS ANGELES / GOOGLE, NEW YORK

C01/035 • ARGENTINA •

AUDIENCE ENGAGEMENT/DISTRIBUTION

TITLE • THE MOST EPIC WATCH PARTY GROUP BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES / PEPSICO, HARRISON

PRODUCTION • HUNGRYMAN, NEW YORK / WASHINGTON SQUARE FILMS, NEW YORK

MEDIA • OMD USA, NEW YORK

PR

• KETCHUM, NEW YORK

POST PRODUCTION • MCNULTY, MADRID / PAPAMUSIC, BUENOS AIRES / PORTAESTUDIO, BUENOS AIRES

C01/039 • UNITED STATES •

AUDIENCE ENGAGEMENT/DISTRIBUTION

TITLE • PLAYED BY HUMANS

BRAND • JAZZ IS DEAD

PRODUCT • PLAYED BY HUMANS

ENTERED BY • TBWA\CHIAT\DAY, LOS ANGELES

IDEA CREATION • TBWA\CHIAT\DAY, LOS ANGELES

PRODUCTION • DESIGN BY DISRUPTION, LOS ANGELES / OMNICOM PRODUCTION, LOS ANGELES / THE YOUTH, CURITIBA / DOTDOTDASH, PORTLAND / FRIENDS AND FAMILY, LOS ANGELES

POST PRODUCTION • CANJA AUDIO CULTURE, SAO PAULO / COLOSSAL, CURITIBA

D01/034 • UNITED STATES •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • A MINECRAFT MOVIE MEAL

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • WIEDEN + KENNEDY, NEW YORK

IDEA CREATION • WIEDEN + KENNEDY, NEW YORK

PRODUCTION • COMMUNITY FILMS, CULVER CITY

POST PRODUCTION • MIDNIGHT SNACK, NEW YORK

D02/025 • BRAZIL •

PARTNERSHIPS WITH TALENT

TITLE • THE TRIANGLE THEORY BRAND • DORITOS

PRODUCT • DORITOS

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOSON POST, SAO PAULO / THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO

MEDIA • BAKERY - POWERED BY AMPFY, SAO PAULO / BR MEDIA, SAO PAULO

PR • INPRESS PORTER NOVELLI, SAO PAULO

POST PRODUCTION • COLOSSAL, CURITIBA / DOPO VFX, SAO PAULO

D02/055 • SWEDEN •

PARTNERSHIPS WITH TALENT

TITLE • POCKET-SIZED HALFTIME SHOW BRAND • CLASH ROYALE

PRODUCT • CLASH ROYALE

ENTERED BY • UNCOMMON CREATIVE STUDIO STOCKHOLM

IDEA CREATION • UNCOMMON CREATIVE STUDIO STOCKHOLM

PRODUCTION • GIZMO, BUENOS AIRES PR • THE ROMANS, LONDON

E05/034 • UNITED STATES • USE OF HUMOUR

TITLE • FOR PAPA! BRAND • INSTACART

PRODUCT • INSTACART ONLINE GROCERY DELIVERY

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK / BBDO, CHICAGO / LOCAL PRODUCE, SAN FRANCISCO

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • SQUEAK E. CLEAN, NEW YORK / COMPANY 3, NEW YORK

E06/011 • ITALY • CULTURAL ENGAGEMENT

TITLE • THE PUB THAT REFUSED TO DIE BRAND • HEINEKEN

PRODUCT • HEINEKEN GREEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PRODUCTION • ANTIDOTE FILMS, DUBLIN

MEDIA • DENTSU X, DUBLIN

PR • THE ROMANS, LONDON / THINKHOUSE, DUBLIN

POST PRODUCTION • PRODIGIOUS, MILAN / COMPANY 3, LONDON

Grand Prix MUSIC

ROSALÍA FT. BJÖRK, YVES TUMORBERGHAIN

ROSALÍA

CANADA, BARCELONA

SPAIN

ORIGINAL FOREVER ADIDAS

JOHANNES LEONARDO, NEW YORK UNITED STATES

GRAND PRIX

A01/019 • SPAIN • EXCELLENCE IN MUSIC VIDEO

TITLE • ROSALÍA FT. BJÖRK, YVES TUMORBERGHAIN

BRAND • ROSALÍA

PRODUCT • ROSALÍA

ENTERED BY • CANADA, BARCELONA

IDEA CREATION • ROSALIA, BARCELONA PRODUCTION • CANADA, BARCELONA

D01/005 • UNITED STATES • BRAND PARTNERS, SPONSORS & COLLABS

TITLE • ORIGINAL FOREVER

BRAND • ADIDAS

PRODUCT • ADIDAS ORIGINALS

ENTERED BY • JOHANNES LEONARDO, NEW YORK

IDEA CREATION • JOHANNES LEONARDO, NEW YORK / ADIDAS, LONDON

PRODUCTION • FRAME BY FRAME, ROME

MEDIA

• ESSENCEMEDIACOM, NEW YORK

POST PRODUCTION • CABIN EDITING, NEW YORK / BLACKSMITH, NEW YORK / CONCRET FORM, LOS ANGELES

GOLD LION

E01/004 • UNITED STATES • DIVERSITY & INCLUSION IN MUSIC

TITLE • I’M NOT REMARKABLE

BRAND • APPLE

PRODUCT • ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • WAVE STUDIOS, NEW YORK / TRIM EDITING, LONDON

E05/006 • UNITED STATES • USE OF HUMOUR

TITLE • BEAT CANCER OFF BRAND • FUCK CANCER

PRODUCT • BEAT CANCER OFF

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • JAMUTE, SAO PAULO / DIRTY WORK, SAO PAULO

PR • VML, NEW YORK

SILVER LION

A04/017 • CANADA •

USE OF LICENSED/ADAPTED MUSIC

TITLE • 867-5309

BRAND • THE CANCER SUPPORT COMMUNITY

PRODUCT • THE CANCER SUPPORT COMMUNITY HELPLINE

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • KLICK HEALTH, TORONTO

MEDIA • KLICK HEALTH, TORONTO

D02/050 • UNITED STATES •

PARTNERSHIPS WITH MUSIC TALENT

TITLE • BAD BUNNY HALFTIME SHOW CAMPAIGN

BRAND

• APPLE

PRODUCT • APPLE MUSIC

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

BRONZE LION

A01/017 • CANADA •

EXCELLENCE IN MUSIC VIDEO

TITLE • LUTHER

BRAND • KENDRICK LAMAR

PRODUCT • MUSIC VIDEO

ENTERED BY • FELA, TORONTO

IDEA CREATION • FELA, TORONTO / PROJECT 3, LOS ANGELES

PRODUCTION • FELA, TORONTO

A03/004 • UNITED STATES • USE OF ORIGINAL COMPOSITION

TITLE • I THINK OF YOU DYING

BRAND • LIFE360

PRODUCT • LIFE360

ENTERED BY • ALTO, NEW YORK

IDEA CREATION • ALTO, NEW YORK

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • KEVIN, LOS ANGELES / PASSION PICTURES, LONDON / TRIM EDITING, LONDON / WALKER, SANTA MONICA

C01/009 • FRANCE •

FAN ENGAGEMENT/COMMUNITY BUILDING

TITLE

• AXA X SONITA : THE LONE VOICE

BRAND • AXA

PRODUCT • DONATE YOUR VOICE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION

• PRODIGIOUS, PARIS

PR • PUBLICIS CONSULTANTS, PARIS

D02/043 • SWEDEN • PARTNERSHIPS WITH MUSIC TALENT

TITLE • POCKET-SIZED HALFTIME SHOW

BRAND • CLASH ROYALE

PRODUCT • CLASH ROYALE

ENTERED BY • UNCOMMON CREATIVE STUDIO STOCKHOLM

IDEA CREATION • UNCOMMON CREATIVE STUDIO STOCKHOLM

PRODUCTION • GIZMO, BUENOS AIRES

PR • THE ROMANS, LONDON

E02/001 • UNITED STATES • INNOVATION IN MUSIC

TITLE • PLAYED BY HUMANS

BRAND • JAZZ IS DEAD

PRODUCT • PLAYED BY HUMANS

ENTERED BY • TBWA\CHIAT\DAY, LOS ANGELES

IDEA CREATION • TBWA\CHIAT\DAY, LOS ANGELES

PRODUCTION • DESIGN BY DISRUPTION, LOS ANGELES / OMNICOM PRODUCTION, LOS ANGELES / THE YOUTH, CURITIBA / DOTDOTDASH, PORTLAND / FRIENDS AND FAMILY, LOS ANGELES

POST PRODUCTION • CANJA AUDIO CULTURE, SAO PAULO / COLOSSAL, CURITIBA

E03/005 • PUERTO RICO • CHALLENGER BRAND

TITLE • UVA UVA BOMBÓN

BRAND • UVA APP

PRODUCT • UVA APP

ENTERED BY • DE LA CRUZ OGILVY, SAN JUAN

IDEA CREATION • DE LA CRUZ OGILVY, SAN JUAN

PRODUCTION • AGOSTO MUSIC, LIMA / CELESTE FILMS, MONTEVIDEO

POST PRODUCTION • CELESTE FILMS, MONTEVIDEO

E07/005 • MEXICO • CULTURAL ENGAGEMENT

TITLE • JUAN GABRIEL - THE BALLAD OF ALBERTO

BRAND • NETFLIX

PRODUCT • NETFLIX

ENTERED BY • NETFLIX, MEXICO CITY

IDEA CREATION • NETFLIX, MEXICO CITY / MONKS, MEXICO CITY

PRODUCTION

• OCESA SEITRACK, MEXICO CITY / GATOPARDO, MEXICO CITY / SIDETRACK, MEXICO CITY / MEZCLA

MEDIA COLLECTIVE, CHICAGO / ESCALA, MONTERREY

MEDIA • DENTSU CREATIVE, MEXICO CITY

PR • NETFLIX, MEXICO CITY / NETFLIX, MEXICO CITY

Grand Prix

CLASH ROYALE

GRAND PRIX

E04/004 • UNITED STATES • SOCIAL BEHAVIOUR

TITLE • COPYCATS WELCOME

BRAND • CLASH ROYALE

PRODUCT • CLASH ROYALE

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIC UNION, NEW YORK

GOLD LION

D01/013 • SWEDEN •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • POCKET-SIZED HALFTIME SHOW

BRAND • CLASH ROYALE

PRODUCT • CLASH ROYALE

ENTERED BY • UNCOMMON CREATIVE STUDIO STOCKHOLM

IDEA CREATION • UNCOMMON CREATIVE STUDIO STOCKHOLM

PRODUCTION • GIZMO, BUENOS AIRES

PR • THE ROMANS, LONDON

SILVER LION

E04/002 • UNITED KINGDOM •

SOCIAL BEHAVIOUR

TITLE • THE CLUB IS YOURS

BRAND • EA SPORTS

PRODUCT • EA SPORTS FC

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCTION • MJZ, LONDON

E05/004 • UNITED STATES • USE OF HUMOUR

TITLE • GAMING FLUTE

BRAND • SKITTLES

PRODUCT • SKITTLES

ENTERED BY

• TBWA\CHIAT\DAY CHICAGO

IDEA CREATION • TBWA\CHIAT\DAY CHICAGO PRODUCTION • SAWHORSE PRODUCTIONS, LOS ANGELES

MEDIA • STARCOM, CHICAGO

PR

• WEBER SHANDWICK, CHICAGO

POST PRODUCTION • OMNICOM STUDIOS, CHICAGO / HUNG STUDIOS, CHICAGO

BRONZE LION

B04/006 • JAPAN • BRAND INTEGRATION FOR GAMES

TITLE • SILENT CLEANING

BRAND • KAO CORPORATION

PRODUCT • MAGICLEAN, QUICKLE WIPER

ENTERED BY • WHATEVER, TOKYO

IDEA CREATION • WHATEVER, TOKYO

PRODUCTION • WHATEVER, TOKYO / KAO CORPORATION, TOKYO

B05/007 • BRAZIL •

USE OF GAMING/STREAMING PLATFORMS

TITLE • R2R←

BRAND • BRAHMA

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE, SAO PAULO

IDEA CREATION • AFRICA CREATIVE, SAO

PAULO

PRODUCTION • KAUS FILM, SAO PAULO / HALLEY SOUND, SAO PAULO

POST PRODUCTION • GUAVA POST, SAO PAULO / FLOW EFFECTS, SAO PAULO / BTFLY, SAO PAULO

D01/017 • FRANCE •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • DELIVERED BY TETRIS

BRAND • LA POSTE

PRODUCT • LA POSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS / HAVAS PARIS

PRODUCTION • PROSE ON PIXELS, PARIS / GUM, PARIS

PR • BETC, PARIS

E06/002 • UNITED STATES •

BREAKTHROUGH ON A BUDGET

TITLE • CRACKED ROYALE

BRAND • CLASH ROYALE

PRODUCT • CLASH ROYALE

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PRODUCTION • WE ARE IAM, SAO PAULO

Grand Prix SPORT

THE THOUSAND SPONSORS OF MUNI CLUB DEPORTIVO MUNICIPAL MCCANN, LIMA PERU

GRAND PRIX

D01/011 • PERU •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • THE THOUSAND SPONSORS OF MUNI

BRAND • CLUB DEPORTIVO MUNICIPAL

PRODUCT • CLUB DEPORTIVO MUNICIPAL

ENTERED BY • MCCANN, LIMA

IDEA CREATION • MCCANN, LIMA

PRODUCTION • FERTIL, LIMA

PR

• MCCANN, LIMA

POST PRODUCTION • NATIVO POST, LIMA / AGOSTO MUSIC, LIMA

GOLD LION

C01/004 • POLAND • FAN ENGAGEMENT & DISTRIBUTION

TITLE • LUCKY FAN INDEX

BRAND • WIS Ł A KRAKÓW FOOTBALL CLUB

PRODUCT • WIS Ł A KRAKÓW FOOTBALL CLUB

ENTERED BY • VML, WARSAW

IDEA CREATION • VML, WARSAW

PRODUCTION • VML, WARSAW

PR • VML, WARSAW

D01/039 • COLOMBIA •

BRAND PARTNERS, SPONSORS & COLLABS

TITLE • RESIZE THE PRICE BRAND • AGUILA

PRODUCT • BEER

ENTERED BY • DAVID, BOGOTA

IDEA CREATION • DAVID, BOGOTA / DAVID, MADRID

PRODUCTION • AKIRA CINE, BOGOTA / DURO

ESTUDIO, BOGOTA / PARCHE FILMS, BOGOTA

MEDIA • ZENITH, BOGOTA

PR • ALINA VELEZ COMUNICACIONES, BOGOTA

E05/017 • UNITED STATES • USE OF HUMOUR

TITLE • CERAVE - THE NEW FACE OF LEGS

BRAND • CERAVE

PRODUCT • CERAVE

ENTERED BY • L’OREAL, NEW YORK

IDEA CREATION • BOLDED, NEW YORK / L’OREAL, NEW YORK

PRODUCTION • OBB MEDIA, WEST HOLLYWOOD

MEDIA • BEAUTY CO - LAB, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • OBB MEDIA, WEST HOLLYWOOD

SILVER LION

A01/035 • FRANCE • FILM SERIES AND AUDIO

TITLE • AXA – NOTHING STOPS WOMEN’S RUGBY

BRAND • AXA FRANCE

PRODUCT • PARTNERSHIP AXA X WOMEN’S RUGBY

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • HAMLET, PARIS

PR • PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

A02/006 • FRANCE •

BROADCAST/LIVE STREAMING

TITLE • A MOTHER’S COMMENTARY

BRAND • REPORTERS WITHOUT BORDERS ( RSF )

PRODUCT • PRESS FREEDOM ADVOCACY : CAMPAIGN FOR THE RELEASE OF DETAINED

FRENCH SPORTS JOURNALIST CHRISTOPHE GLEIZES

ENTERED BY • THE GOOD COMPANY, PARIS

IDEA CREATION • THE GOOD COMPANY, PARIS PRODUCTION • SO PRESS, PARIS

B01/042 • TAIWAN •

SPORTS LIVE EXPERIENCE

TITLE • THE SWITCH HIT BY MIKKELLER BRAND • MIKKELLER & UGLY HALF BEER

PRODUCT • ALCOHOLIC BEVERAGE

ENTERED BY • OGILVY, TAIPEI

IDEA CREATION • OGILVY, TAIPEI

C01/002 • CANADA •

FAN ENGAGEMENT & DISTRIBUTION

TITLE • KYLE F*CKING CONNOR

BRAND • KFC CANADA

PRODUCT • KFC BRAND

ENTERED BY • COURAGE, TORONTO

IDEA CREATION • COURAGE, TORONTO PRODUCTION • COURAGE, TORONTO

MEDIA • UM, TORONTO

PR • NARRATIVEXPR, TORONTO

D02/037 • UNITED STATES •

PARTNERSHIPS WITH SPORTS TALENT

TITLE • CERAVE - THE NEW FACE OF LEGS

BRAND • CERAVE

PRODUCT • CERAVE

ENTERED BY • L’OREAL, NEW YORK

IDEA CREATION • BOLDED, NEW YORK / L’OREAL, NEW YORK

PRODUCTION • OBB MEDIA, WEST HOLLYWOOD

MEDIA • BEAUTY CO - LAB, NEW YORK

PR • OGILVY PR, NEW YORK

POST PRODUCTION • OBB MEDIA, WEST HOLLYWOOD

E01/010 • CANADA • DIVERSITY & INCLUSION IN SPORT

TITLE • SUPERNOVA ADAPTIVE

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • TBWA\CANADA, TORONTO

IDEA CREATION • TBWA\CANADA, TORONTO

PRODUCTION • OMNICOM PRODUCTION, TORONTO / OVERFLOW PRODUCTIONS, ORLANDO / MIRROR3D VFX, TORONTO / SUNEEVA, TORONTO / SAWTOOTH STUDIOS, ORLANDO

POST PRODUCTION • NIMIOPERE, TORONTO / ALTER EGO, TORONTO / CITIZEN MUSIC, SANTA MONICA / OSO AUDIO, TORONTO / MOTOMOTUS, TORONTO

BRONZE LION

B01/027 • SINGAPORE •

SPORTS LIVE EXPERIENCE

TITLE • CURFEW HOSTELS

BRAND • TIGER BEER

PRODUCT • TIGER BEER

ENTERED BY • LEPUB, SINGAPORE

IDEA CREATION • LEPUB, SINGAPORE PRODUCTION • LEPUB, SINGAPORE / Z PRODUCTIONS, YANGON

PR • LEPUB, SINGAPORE

POST PRODUCTION • LEPUB, SINGAPORE / Z PRODUCTIONS, YANGON

B01/028 • ARGENTINA •

SPORTS LIVE EXPERIENCE

TITLE • FRAGMENTAL MEDAL

BRAND • GATORADE

PRODUCT • BEVERAGES

ENTERED BY • TOMBRAS, BUENOS AIRES IDEA CREATION • TOMBRAS, BUENOS AIRES

B01/032 • UNITED STATES •

SPORTS LIVE EXPERIENCE

TITLE • JELL- OMETER

BRAND • JELL- O

PRODUCT • JELL- O

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION

• TINYGIANT, NEW YORK

PR • ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK

B03/003 • UNITED KINGDOM • ESPORTS & GAMING

TITLE • MISSING MANAGERS

BRAND • XBOX

PRODUCT • FOOTBALL MANAGER 2026 LAUNCH

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • SOMESUCH, LONDON / THE ASSEMBLY ROOMS, LONDON / RASCAL, LONDON / NO.8 LONDON

PR • DAWBELL, LONDON

C02/016 • UNITED KINGDOM • INFLUENCER & CO - CREATION

TITLE • DIRT IS GLORY

BRAND • DIRT IS GOOD | OMO

PRODUCT • OMO

ENTERED BY • FRANK, LONDON

IDEA CREATION • FRANK, LONDON / DRUM BRASIL, SAO PAULO / MULLENLOWE DESIGN STUDIO, NEW YORK / AREA 23, NEW YORK / UNILEVER, LONDON

PRODUCTION • KONDZILLA, SAO PAULO / DIRTY WORK, SAO PAULO / WHITE LION MEDIA HOUSE, LONDON / YOU ARE HERE, LONDON / GROUP VISUAL, LONDON

MEDIA • INITIATIVE, SAO PAULO / MINDSHARE, LONDON

POST PRODUCTION • PINGADO AUDIO, SAO PAULO / DAHOUSE AUDIO, SAO PAULO / SINAPSE POST, SAO PAULO / FLAVOR STUDIO, CURITIBA / UNIT TV, LONDON

D02/015 • BRAZIL • PARTNERSHIPS WITH SPORTS TALENT

TITLE • THE TRIANGLE THEORY

BRAND

• DORITOS

PRODUCT • DORITOS

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BOSON POST, SAO PAULO / THE YOUTH, CURITIBA / SATELITE AUDIO, SAO PAULO

MEDIA • BAKERY - POWERED BY AMPFY, SAO PAULO / BR MEDIA, SAO PAULO

PR • INPRESS PORTER NOVELLI, SAO PAULO

POST PRODUCTION • COLOSSAL, CURITIBA / DOPO VFX, SAO PAULO

D02/030 • UNITED STATES •

PARTNERSHIPS WITH SPORTS TALENT

TITLE • TWO -WAY DEAL

BRAND • CLASH OF CLANS

PRODUCT • CLASH OF CLANS

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PR • THE ROMANS, NEW YORK

E04/010 • CANADA •

SOCIAL BEHAVIOUR

TITLE • GAME ON BALL

BRAND

• TRUE HOCKEY

PRODUCT • TRUE HOCKEY BALL

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION

• DENTSU CREATIVE, TORONTO

PRODUCTION

• DENTSU CREATIVE, TORONTO / CREATIVE ITALY, MILAZZO / TAG WORLDWIDE, TORONTO / REFLEKTOR

DIGITAL, TORONTO / MAKERS, TORONTO

MEDIA • DENTSU CREATIVE, TORONTO PR • DENTSU CREATIVE, TORONTO / EGS GROUP PR, MONTREAL

E04/023 • UNITED STATES •

SOCIAL BEHAVIOUR

TITLE • FAIR PLAY

BRAND • MISTERIO PUBLICO DO DISTRITO FEDERAL ( PUBLIC PROSECUTOR’S OFFICE OF DF )

PRODUCT • FAIR PLAY

ENTERED BY • OGILVY HEALTH, NEW YORK

IDEA CREATION • OGILVY HEALTH, NEW YORK

PRODUCTION

• WIDELABS, PORTO ALEGRE / STUDIO MOL, SAO PAULO / LADO STUDIOS, SAO PAULO / BUMBLEBEAT, SAO PAULO / FAMOUS WHO, LOS ANGELES

POST PRODUCTION • BIG STUDIO, SÃO PAULO

E04/027 • ARGENTINA •

SOCIAL BEHAVIOUR

TITLE • DISCOUNT CHANTS

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION

• GUT, BUENOS AIRES

PRODUCTION • FABULA, SANTIAGO

E07/024 • FRANCE •

CULTURAL ENGAGEMENT

TITLE • MARSEILLE C’EST NOUS. BRAND • PUMA

PRODUCT • OLYMPIQUE DE MARSEILLE

ENTERED BY • WAY AGENCY, PARIS

IDEA CREATION • WAY AGENCY, PARIS

PRODUCTION • WAY AGENCY, PARIS