Issuu

presents 09/07/2026

OTEAcademy programmatic.boussiasevents.gr

INDUSTRY FOCUS 24

28 Indie Awards

32 Programmatic Advertising

36 AI in Marketing Awards 2026

42 Els Aerts, AG Consult

44 Kidults

COVER STORY

Ad Agency of the Year, Indie Digital Agency of the Year, Indie Media Agency of the

INSIGHTS

Els Aerts,

EXECUTIVE

Chief Financial Officer,

- Chief Operating Officer,

ADVERTISING

Servier Hellas

Η Socialab

spec

Servier Hellas

Sustainability Sector Index 2026, Kantar

Indie Awards,

Best Small Indie Agency of the Year Up to 10 Employees, Best Indie Regional Agency of the Year, Indie Ad Agency of the Year, Indie Digital Agency of the Year, Indie Media Agency of the Year και

Catalytica, το agency

(Head of Creative),

(Ηead of Media)

(Head of Client Service),

& Business Development, Creative & Design, Data-driven Media Planning & Execution

Performance

Mathematica

μία εφαρμοσμένη επιστήμη.

Το όνομά μας αντανακλά τη θέλησή μας να

παίζουμε καταλυτικό ρόλο στα brand που «ερωτευόμαστε», να γινόμαστε καθοδηγητές, δάσκαλοι και συνοδοιπόροι στην επιτυχία

του/της κεντρικού/-ής ήρωα/ηρωίδας. Kαθοδηγητές για την ανάπτυξη της επιχείρησης/ brand, δεξιοτέχνες της επιτυχούς εφαρμογής της στρατηγικής μας και καταλύτες στο

Karate

του ήρωα. Όπως

brand, χρειάζεται branding

και χάραξη στρατηγικής επικοινωνίας, οπότε δεν μπορεί να προχωρήσει σε επόμενα

βήματα χωρίς αυτή την «απαραίτητη βάση».

Δεν πιστεύουμε στο «one size fits all». Από

GOCAR - EVs Explained: Η

Marketing Director,

INDIE AWARDS 2026

Indie Ad Agency of the Year: Catalytica

Indie Digital Agency of the Year: Catalytica

Indie Design Agency of the Year: A|S Strategy, Branding & Communication

Indie Direct Agency of the Year: Mind the Ad

Indie Media Agency of the Year: Catalytica

Indie PR Agency of the Year: Whatever Works Marketing Agency

BY SIZE

Best Small Indie Agency of the Year Up to 10 Employees: Catalytica

Best Medium Indie Agency of the Year 11-25 Employees:

A|S Strategy, Branding & Communication

Best Large Indie Agency of the Year 26+ Employees: Brave

SPECIAL AWARD

Best Indie Regional Agency of the Year: Catalytica

INDIE AD AGENCY OF THE YEAR, INDIE DIGITAL AGENCY OF THE YEAR, INDIE MEDIA AGENCY OF THE YEAR, BEST SMALL INDIE AGENCY OF THE YEAR UP TO 10 EMPLOYEES & BEST INDIE REGIONAL AGENCY OF THE YEAR CATALYTICA

Christian Λαζόπουλος, Chief Strategy & Innovation Officer, Brave

INDIE DESIGN AGENCY OF THE YEAR & BEST MEDIUM INDIE AGENCY OF THE YEAR 11-25 EMPLOYEES A|S STRATEGY, BRANDING & COMMUNICATION

Indie Media Agency of the Year - Catalytica

Indie Design Agency of the Year - A|S Strategy, Branding & Communication

Indie Ad Agency of the Year - Catalytica

Indie PR Agency of the Year - Whatever Works Marketing Agency

Indie Direct Agency of the Year - Mind the Ad

Indie Digital Agency of the Year - Catalytica

Best Large Indie Agency of the Year 26+ Employees - Brave

Best Small Indie Agency of the Year Up to 10 Employees - Catalytica

Best Indie Regional Agency of the Year - Catalytica

Best Medium Indie Agency of the Year 11-25 Employees - A|S Strategy, Branding & Communication

TARGETING

στην Ελλάδα, κυρίως σε τρία επίπεδα: targeting, αποδοτικότητα και διαφάνεια. Σε επίπεδο targeting, η μετάβα-

ση από broad δημογραφικά σε data-driven audience segments

επιτρέπει πλέον εξαιρετικά granular στόχευση, βασισμένη σε

συμπεριφορά, ενδιαφέροντα και real-time signals. Αυτό οδηγεί

σε πιο relevant επικοινωνία και υψηλότερο engagement. Σε επί-

πεδο αποδοτικότητας, η αυτοματοποίηση του media buying και η χρήση real-time bidding έχουν μειώσει

AI in Marketing Solution Provider of the Year: EPAM Systems

AI in Marketing Brand of the Year: Interamerican

INDUSTRY WINNERS (ΕΝOΤΗΤΑ 1)

GRAND WINNERS

Retail & E-commerce: Media Strom | Solid Havas | 3Deers Studio

Banking, Financial Services & Insurance: Interamerican | Imperius

Education & EdTech: Push

Automotive, Mobility & Transport: Sfakianakis Motors member of Sfakianakis Group

Energy, Fuel & Renewables: Ήρων | EPAM Systems

FMCG: Solid Havas | Ε.Ι. Παπαδόπουλος

PLATINUM AWARDS

Ενότητα 2 - Best Use of AI in Marketing

Alpha Bank - AI-Powered NBA Multichannel Experience

Ενότητα 3 - Best AI-Driven Campaigns per Marketing Objective

Ήρων | EPAM Systems - Data-Driven Churn Prediction και LoyaltyLed Retention

Ενότητα 4 - Best AI Marketing Tools & Innovation

Ήρων | EPAM Systems - AI-powered CRM

Ενότητα 5 - Best AI-Driven Strategy & Culture

Εfood - Εfood team : a 360 AI adoption. ΞΕΧΩΡΙΣΤΕΣ

Personalization & Customer Experience, Performance & Predictive Marketing, Content & Generative AI Campaigns, Conversational AI & Customer Interaction, AI Marketing Tools & Platforms . Στην