Our company was born in the breathtaking Val d’Orcia region of Tuscany. In 1972, a small herbalist shop began carefully crafting formulas with plants and flowers, drawing on the natural riches of the surrounding area.
The guiding light behind everything we do.
We transform nature’s bounty into authentic beauty and well-being products.
A major player in the Italian cosmetics industry, Bottega Verde maintains an unbreakable bond with its region of origin.
Our roots are deeply entrenched in everything we create.
We bring ideas centred around nature, research and beauty to life.
The vast Bottega Verde Estate was established to translate artisan expertise into real, groundbreaking products.
At the Bottega Verde Estate, we explore the biodiversity of the region in depth, cultivating select plant species and studying their cosmetic properties.
NATURE’S marvels
The Estate is home to the Valle della Semina , a stretch of land dedicated to cultivating select plant species and studying their qualities.
Thanks to its unique micro-climate, the soil in the area is very rich and fertile.
NATURE’S MARVELS
Here, in partnership with the University of Siena, we cultivate plants that are specially selected for the beneficial actives they contain.
Alongside these, we analyse wild plants that grow in the surrounding area, harnessing their useful qualities.
The abundance of species at our fingertips supports our research, helping us to develop cosmetic formulas with natural ingredients.
BOTTEGA VERDE HOUSE
HOME of the brand
Also located on the Estate is Bottega Verde House, home to the botanical laboratory, work areas and a gift shop.
Here, research into natural ingredients and the story of the brand come together, taking visitors on a journey of discovery.
A place that embodies the brand’s three defining pillars.
Roots Research Sharing
ESTATE LABORATORY
BOTANICAL research
In partnership with the University of Siena, the Estate Laboratory is where we research plants and natural botanical ingredients with cosmetic benefits.
Here, we study native flora, identifying the species collected and uncovering compounds that are beneficial for cosmetic formulas.
Authenticity is the beating heart of our brand, SHAPING OUR
STORY OVER TIME.
02. OUR POSITIONING
A JOURNEY for the senses
For Bottega Verde, the beauty ritual encompasses every sense.
From carefully selected natural actives to textures, scents and rituals, our products are designed to provide genuine pleasure, transforming everyday self-care into a full-fledged well-being ritual.
An enveloping journey that awakens the senses, where nature, research and cosmetic expertise converge to deliver an unforgettable experience.
BRAND manifesto
Some places defy description: you just have to feel them.
This is a place where radiant sunlight, picturesque natural surroundings and rich history awaken every sense.
BRAND MANIFESTO
A place where you live, breathe, feel and see beauty in its truest form: Tuscany.
A place in which emotion and substance coexist, where every sensation encapsulates harmonious balance and well-being.
BRAND MANIFESTO
This energy is what drives Bottega Verde. Not just products, but experiences.
Formulas that excite every sense, while delivering remarkable results.
Like its region of origin, Bottega Verde taps into the real within you: a journey of discovery into authentic beauty that rouses every sense.
Bottega Verde. Experience the emotions of beauty.
Some places defy description: you just have to feel them.
This is a place where radiant sunlight, picturesque natural surroundings and rich history awaken every sense.
A place where you live, breathe, feel and see beauty in its truest form: Tuscany.
A place where emotion and substance coexist, where every sensation encapsulates harmony and well-being.
This energy is what drives Bottega Verde. Not just products, but experiences. Formulas that excite every sense, while delivering remarkable results.
Like its region of origin, Bottega Verde taps into the real you within: a journey of discovery into authentic beauty that rouses every sense.
Bottega
Verde.
Experience the emotions of beauty.
The way we experience beauty IS WHAT SHAPES OUR BRAND VALUES.
CORE values
Harmony
Every decision is made with balance in mind. We bring together nature and science, efficacy and experience, skincare and respect for the environment. We craft formulas that provide a complete sensory experience, caring for skin while honouring nature.
Excellence
Every step matters to us: we select the ingredients, develop formulas and build lasting relationships with our customers.
Authenticity, accessibility and lasting quality are what make our products exceptional.
Joy
For us, the beauty ritual is a joyful experience that promotes well-being and lifts spirits.
Inspired by that joie de vivre our beautiful region exudes, we turn everyday routines into moments of pure pleasure.
Sharing
We build lasting relationships with our customers, listening closely, treating them with respect and using our knowledge to meet their needs. We harness the abundance of our region and in-depth expertise to support everyone’s well-being and allow their beauty to shine.
THESE VALUES ARE REFLECTED IN WHAT SETS US APART, every single day.
WHAT SETS US apart
Italian expertise
Our expertise in cosmetics, rooted in Italian tradition, is reflected in every aspect of our work.
An approach that promotes excellence, authenticity and attention to detail.
Innovation and research
We incorporate cutting-edge technology and research at every stage and in every process, including formulation, product development and customer experience.
By constantly evolving, we adapt our way of thinking and working.
Nature Nature inspires us, providing boundless knowledge and insight. We use natural ingredients and harness their qualities through in-depth understanding of botanicals and cosmetic research.
Responsibility
We take environmental and social responsibility very seriously. Through responsible practices across the supply chain, we support local areas and communities while preserving natural resources.
An unwavering commitment to sustainable beauty, for us and future generations.
OUR target customers
For our customers, the beauty ritual is an intense sensory experience that promotes well-being and inner connection.
Our customers choose authentic, high-quality products crafted from natural ingredients, valuing effective formulas and scents, textures and rituals that inspire genuine emotion.
• Multigenerational brand: equally penetrated on GenX, Millennials, GenZ
• New clients: 40% under 40 years old, 25% under 30 years old
WHAT WE OFFER
DAILY ritual
We believe in daily beauty care that makes every moment extra special. An experience that rouses the senses, inspires genuine pleasure and highlights the joy of self-care.
We offer affordable products with proven quality and results.
Formulas whose enveloping, indulgent textures become daily rituals.
03. WHAT MAKES US UNIQUE
OUR STRENGTH
A JOURNEY . FOR THE SENSES enveloping, intense, exciting
Bottega Verde: a captivating journey for the senses.
Ingredients, formulas, scents and textures intertwine seamlessly, stirring sense of touch, smell and sight.
Products blend smoothly into the skin. Alluring scents linger long in the memory.
Daily rituals become moments of pure sensory pleasure.
Daily rituals Sensory pleasure
As well as results, each product is designed to be felt, experienced and remembered.
OUR HALLMARK PRODUCTS
ICONIC skincare
Skincare is the beating heart of our range.
Our formulas combine natural actives and scientifically advanced ingredients, specially selected to deliver visible results and an exquisite experience.
Through rich textures, signature scents and beauty rituals, our products balance results, enjoyment and sensory pleasure to perfection.
OUR HERO PRODUCTS
PISTILLI di zafferano
POWERED BY 96% NATURAL INGREDIENTS
Born from the rarest of treasures, Tuscan-grown Saffron, and the scientific mastery of Bottega Verde Laboratories, Pistilli di zafferano is a cutting-edge skincare ritual where nature meets advanced biotechnology.
At its core lies SAFFRON-IDE PRO AGE™, an exclusive complex that synergizes botanical Ceramides with hyper-fermented Saffron flower and pistil extracts for unparalleled efficacy.
The Hero Product: Global Anti-Age Day & Night Face Cream A 10-in-1 high-performance treatment designed to target every sign of aging:
ITALY’S N°1 BEST-SELLER
OUR HALLMARK PRODUCTS
PISTILLI di zafferano
ANTI-WRINKLE FORMULAS
WITH 96% NATURAL INGREDIENTS
A curated collection of prestige treatments for a complete facial transformation:
• Gocce d’ oro siero viso booster di luce (Golden Dew Glow-Booster Serum) Infused with 23KT Gold for an instant surge of hydration and radiance
• Siero oro concentrato viso (Golden Concentrated Face Serum)
A high-performance, 10-in-1 global anti-aging powerhouse
• Elisir oro co ntorno occhi (Golden Eye Contour Elixir ) Targeted precision care to diminish wrinkles, puffiness, and dark circles
OUR HALLMARK PRODUCTS
PETALI di giglio
ANTI-WRINKLE PLUMPING AND DEEP HYDRATION
Engineered to harness the full potential of next-generation Hyaluronic Acid for a high-performance anti-wrinkle, plumping, and hydrating experience.
At the heart of the formula lies HYA-LILIUM COMPLEX™: our signature blend of 4-fold molecular weight Hyaluronic Acid and White Lily extract, sustainably grown at the Bottega Verde Estate. This multi-level powerhouse delivers a dual-action surge of moisture, flooding the surface while locking in hydration deep within for a visible, long-lasting glow.
The Petali di giglio collection offers a comprehensive ritual for age-defying skincare:
• Siero sublime (Sublime Serum) Targeted face & neck treatment for fine lines and creasiness
• Elisir sublime (Sublime Elixir) Precision care for eye and lip expression lines
IMMERSIVE bodycare
Caring for your body means understanding its needs.
Deep-acting formulas are accompanied by textures and scents that, together, deliver an invigorating sensory journey.
Each application becomes its own self-care ritual, recharging the body, mind and spirit. An easy way to reconnect daily, leaving skin feeling sumptuously soft and fulfilled.
HERO PRODUCTS
BATH&SHOWER GEL
Energy and sensuality in an unmistakable fragrance
An immersive, multi-sensory journey: it opens with the spicy zest of Pink Pepper and the radiant freshness of Citrus, unfolding into a velvety embrace of Vanilla and precious woods.
OUR HALLMARK PRODUCTS
PEPE rosa
The pink pepper line revitalises and envelops with its unmistakable scent.
A curated collection of daily body rituals that perfectly capture the soulful heart of Bottega Verde: intense, unexpected, and irresistible.
Indulge in a complete sensory journey with the Pepe Rosa range:
• Bath & Shower Gel
• Body Cream
• Hand Cream
• Eau de toilette
• Parfum deodarant
OUR HALLMARK PRODUCTS
BATH&SHOWER GEL
A sensory journey for the well-being of body and mind
Delicately formulated scented bath and shower gels, infused with pure natural extracts. Their cocooning fragrances indulge the senses in a rich, velvety lather, leaving the skin exquisitely cleansed and unforgettable to the touch.
OUR HALLMARK PRODUCTS
CAPTIVATING fragrances
For more than half a century, we’ve been at the forefront of unseen beauty. Drawing on our in-depth understanding of the olfactory families, we partner with renowned perfume houses to source the finest raw materials and explore the latest innovations in the sector.
Harnessing our Italian know-how, we incorporate the latest trends into creations that balance creativity, craftsmanship and forward-thinking to perfection.
We create ranges for different price points, with a tailored approach centred on consistency, brand recognition and attention to detail.
OUR HALLMARK PRODUCTS
EAU DE TOILETTE
An olfactory odyssey through nature’s finest notes and meticulously selected ingredients.
Our Eau de Toilette collection celebrates the botanical world, artfully distilling flowers, fruits, and plants into radiant, fresh, and hauntingly beautiful fragrances.
Each scent is a bottled narrative: from ethereal, romantic essences to vibrant, contemporary accords, designed to complement every moment of your day.
OUR HALLMARK PRODUCTS
MOMENTI di Toscana
WORDS THAT LINGER. MOMENTS THAT LAST.
Momenti di Toscana is a fragrance collection inspired by the simple, soulful instances that define a land where beauty resides in every gesture: a crisp winter sun, a hammock swaying between olive trees, the delicate harvest of saffron at dawn.
Each scent unfolds a story, whispered through its name in authentic Tuscan dialect.
These fragrances artfully weave familiar notes with contemporary essences, achieving a natural balance where heritage evolves while staying true to its roots.
OUR HERO PRODUCTS
ÒRIA
Òria is the signature fragrance of the Momenti di Toscana collection: a range of fragrances that capture the heart and soul of Tuscany through their authentic, sense-enticing aromas.
In Tuscan vernacular, the name evokes delicate breezes at daybreak, when pistils of blooming flowers carried in the air fall gently into the palms of your hands.
A fleeting yet vibrant moment, captured in radiant hints of saffron flower and warm, enveloping notes of spices that lend depth and contrast.
SAFFRON FLOWER AND VANILLA
OUR HALLMARK PRODUCTS
ÒRIA the line
SAFFRON FLOWER AND VANILLA
The crown jewel of Momenti di Toscana evolves into an exclusive collection of high-character essentials for both home and body:
• Fragrance Diffuser
• Scented Candle
• Aromatic Diffuser with Quartz Crystals
• Body Oil
• Bath Oil
SIGNATURE gifts
We believe a gift is far more than just an object. It is a heartfelt gesture that surprises, inspires, and fosters a lasting connection.
Every year, we curate over 100 gift sets, designed to celebrate life’s milestones, cherished people, and every shade of emotion. Each creation blends quality, aesthetics, and sensory delight, transforming a simple gesture into a truly memorable experience.
OUR HALLMARK PRODUCTS
UNIQUE Christmas
Proudly leading the Italian market in Holiday and Seasonal Gifting.
As the undisputed leader in Italy’s holiday gifting market, we believe that the art of packaging is the ultimate expression of care; a way to transform beauty into a meaningful connection.
Every collection is designed to spark joy and wonder, making each Christmas truly extraordinary. Through carefully crafted packaging, exclusive designs, and immersive shopping experiences, we turn every product into a gift to be cherished and remembered.
OUR HALLMARK PRODUCTS
UNIQUE Christmas
Proudly leading the Italian market in Holiday and Seasonal Gifting.
What defines our expertise:
• Creative Innovation: we redefine gifting with original solutions that seamlessly blend aesthetic elegance with practical functionality
• Versatile Curation: an extensive product portfolio designed for flexible, tailor-made combinations to suit every need
• Exclusive Limited Editions: trend-setting collections crafted annually to surprise and enchant every holiday season
• Signature Design: distinctive, original aesthetics that ensure every collection stands out with a unique and recognizable identity
OUR HALLMARK PRODUCTS
SPECIAL creations
Our creations transcend the ordinary.
Limited editions, seasonal collections and special collaborations allow us to showcase new styles, explore fresh aesthetics and offer original combinations that rouse the senses.
Creations that entice customers, revitalise their brand experience and keep our relationship with them alive and well.
FULL range
As well as skincare, bodycare, fragrances and gifting, our range – featuring over 1000 products – spans all other beauty categories. Bringing joy and sensory pleasure to every area.
Make-up
Face, eye, lip and nail products.
Comfortable, high-performance textures, carefully crafted for all complexions.
Colours and formulas in tune with the latest trends.
Hair care
Special treatments for all hair types.
Natural actives combined with high-performance ingredients.
Tested, skincare-led formulas for next-level scalp care.
Sunscreens
Effective protection for all skin types, including pre-and after-sun formulas. Wide range of SPFs for different levels of sun exposure.
Light, sensual and water-resistant textures proven to provide UVA and SPF protection.
Men’s
Everyday care for men, including fragrances, face products and bodycare essentials. Actives selected for performance and comfort.
Constantly developing range, with new products and gift ideas all the time.
FULL range
Make-up
Face, eye, lip and nail products.
Comfortable, high-performance textures, carefully crafted for all complexions.
Colours and formulas in tune with the latest trends.
RANGE
FULL range
Haircare
Special treatments for all hair types. Natural actives combined with high-performance ingredients.
Tested, skincare-led formulas for next-level scalp care.
FULL range
Sunscreens
Effective protection for all skin types, including pre-and after-sun formulas.
Wide range of SPFs for different levels of sun exposure.
Light, sensual and water-resistant textures proven to provide UVA and SPF protection.
FULL range
Everyday care for men, including fragrances, face products and bodycare essentials.
Actives selected for performance and comfort.
Constantly developing range, with new products and gift ideas all the time.
04. OUR BUSINESS ETHOS
OUR NUMBERS
SOME KEY statistics
We’re ranked 6 th among Italy’s most renowned cosmetics brands , offering in-depth knowledge, exceptional quality and unwavering commitment to our customers.
A leader in the skincare and beauty gift sectors , our expertise is second to none, bolstered by a widespread retail network comprising both directly owned and franchised stores.
Driven by uncompromising attention to detail at every stage, our process seamlessly integrates research, manufacturing and distribution.
130 million Euro of sales
18 million units sold
350 stores in Italy, half of which are franchised 20 stores located abroad 2 company-owned factories
AN INTEGRATED SYSTEM DELIVERING CONSISTENT GROWTH.
Bottega Verde is established as a small herbalist shop in Tuscany
Brand becomes cosmetics company and research and development lab established
Production begins in the company's new factory
Bottega Verde's first retail store opens
Monobrand stores expanded across Italy
E-commerce store, one of the Italian industry's very first, is launched
Perfume production facility opened
Bottega Verde celebrates its 50th birthday by revamping its Tenuta lines
Brand takes first prize in three categories at Migliore Insegna 2023
Full renovation of production site and construction of solar farm
Brand wins Migliore Insegna and Best Human Touch prizes
OUR SUPPLY CHAIN
FULLY INTEGRATED system
Drawing inspiration from nature, every single Bottega Verde product goes through a rigorous multi-step process.
We oversee every stage ourselves, from product formulation and manufacturing to distribution.
An integrated system that translates our know-how into exceptional products, free from middlemen.
IDEA FOR PRODUCT RESEARCH AND DEVELOPMENT SELECTION, SOURCING AND TESTING OF MAIN ACTIVES MANUFACTURING DISTRIBUTION
OMNICHANNEL distribution
To deliver a seamless customer experience, we’ve developed an interconnected distribution network of directly owned and franchised stores and digital channels.
A system with multiple channels that allows us to support our customers, take their needs into account and provide in-depth expertise at every stage.
GO TO MARKET
RETAIL stores
Physical stores are essential for establishing a strong, lasting bond with our customers. Directly owned and franchised stores bring the brand to life through demonstrations, special events and close interaction with our customers.
This large network makes the Bottega Verde experience recognisable and accessible to all.
GO TO MARKET
ONLINE purchasing
Alongside our physical stores, we offer customers a smooth experience through our online platforms.
Active since 1999, we were one of Italy’s pioneering brands for online sales. Over time, this experience has grown into a full-fledged digital store with intuitive features, fully aligned with Bottega Verde’s brand identity.
A key channel for our business, our e-commerce platform ranks among the best websites in the Italian beauty industry*.
*Bottega Verde listed in the Top 5 “Best Health & Beauty Websites of 2026” by Casaleggio Associati and best monobrand site in the Health & Beauty category.
CUTTING-EDGE research
Our expert creators and regulatory specialists develop high-quality formulas with carefully selected ingredients and actives, in accordance with the most exacting industry standards.
Our in-house laboratory works closely with institutes and universities during development, after which each formula undergoes rigorous testing for safety and effectiveness.
50 years of experience in the cosmetics industry 2300 formulas
700 raw materials selected
MANUFACTURING
We manufacture our products in two company-owned factories, which grants us greater independence, control and uptime throughout the process. Our production network allows us to scale volumes without compromising on exacting quality standards, while meeting the changing needs of today’s consumers.
2 manufacturing sites in Colorno (4700 sq.m) and Biella (1500 sq.m)
16 million units produced in 2025
CONSTANT communication
The cutting-edge customer management system we use pools data, channels and interactions into one coherent platform.
We analyse consumer behaviours for a greater understanding of what our customers need and want.
Using advanced CRM tools allows us to deliver personalised communications, send rewards and strengthen existing relationships with our base, which includes 1.5 million customers with active loyalty cards.
Integrating our physical and digital channels provides a smooth experience for our customers, increasingly tailored to their needs.
INTEGRATED SYSTEM
OUR community
We establish lasting relationships built on trust, understanding and quality of experience.
We have an enormous community of brand lovers who follow and support us each day, both online and in stores.
1.6 million followers on socials
20 million store visits each year
10 million visits to our website each year
180,000 responses to customer-satisfaction surveys each year
SUSTAINABILITY MATTERS
OUR commitment
In our business, sustainability is a core commitment.
From managing our energy use and emissions to packaging and product development, our unwavering commitment to an eco-sustainable future is reflected in consistent, measurable practices integrated into our day-to-day processes.
SUSTAINABILITY MATTERS
COMMITTED to the environment
Energy supply
100% of the electricity we use comes from renewable sources.
From 2026, we’ll be producing even more energy ourselves through a solar farm capable of providing 90% of the power used by our directly owned stores.
Emissions
We’re always cutting emissions generated by our business.
The emissions we can’t yet cut are offset, making us a carbon-neutral company.
Formulas and packaging
For our formulas, we prioritise natural ingredients and oversee every process, reducing our environmental impact without compromising safety or effectiveness.
We’re increasing the use of recycled plastic in our packaging, aiming to reach 60% by 2030.
SOCIAL commitment
Our commitment to sustainability doesn’t stop at the environment; we care deeply about people, too. We value relationships built on respect, shared growth and social responsibility, championing those who work for us and the places in which we operate. We demonstrate this commitment through robust, ongoing practices, including in-house policies and partnerships with bodies and communities. SUSTAINABILITY MATTERS
Corporate welfare
We support the well-being of our employees and partners by providing a safe, inclusive and engaging workplace. We promote career progression through ongoing training programmes. We encourage a healthy work-life balance so that everyone can live up to their potential.
Carefully
chosen suppliers
Our partners share our core guiding principles, satisfying various criteria relating to social responsibility, environmental sustainability and ethics. Through transparent, lasting relationships, we foster a responsible supply chain aligned with our business practices.
Supporting communities
Playing an active role in community life, we support social initiatives and work closely with local associations and bodies. We do this to give something back and to support people, especially those who are more vulnerable.
