49% MORE
Transactions. Volume. Revenue.
How Boomerang DM significantly increased the production of Denver Real Estate Agents.
Background:
Real estate transactions in the 5 County Denver metro area were significant in volume. Between 2020 and 2021, 20,334 agents were involved in at least one transaction over the 2-year period. $29.3 billion of real estate was sold in 2020 and there were 57,071 transactions. For 2021, the total sales volume was $35.3 billion, and 58,694 transactions.
Objective: Determine the impact of Boomerang DM’s marketing service on real estate agent production in the Denver area.
Methodology: A total of 1,025 real estate agents who were active subscribers to Boomerang DM in 2020 and 2021 were identified. The study compared their performance with agents who were not Boomerang DM subscribers. The performance metrics evaluated included sales volume, transactions and gross commission.
Average Sales Volume $3.4M closed
$5.1M closed
Non-Subscribers
Boomerang DM Subscribers
Denver Metro Area Totals Sales Volume
Transactions
2020
$29.3B
57,071
2021
$35.3B
58,694
Results:
It was found that real estate agents who were active with Boomerang DM closed 49% more transactions than those who were not. Over the 2-year period, agents who used Boomerang DM averaged selling 8.4 homes a year, compared to 5.6 homes for those who did not. The agents who used Boomerang DM also sold $5.1 million worth of real estate on average, while those who did not sold $3.4 million. Additionally, agents who used Boomerang DM earned $127,000 in gross commissions on average, compared to $85,000 for those who did not.