STEPS 1–16:
Behind the scenes look at what we do to prepare for your marketing consultation.
STEPS 17–45:
What to expect during the appointment.
STEPS 46–88:
Getting ready to go on the market.
STEPS 89–103: Ready, set go! You are live and on the market.
STEPS 104–143: The fun begins — negotiation, escrow and closing.
STEPS 144–150: What if the deal falls apart?
Search public records including tax records, PVA, Count y Clerk ’s office to verify fac ts related to the proper t y as well as the seller. This includes but is not limited to:
1. Full legal name(s) of owner (s) with current mailing address
2. Proper ty reference location and description Book/ Page/Block/Lot/ Sub -lot
3. Recorded square footage
4. Annual tax bill amount
5. Sales and mor tgage histor y
6. Liens and encumbrances
7. Schools ser ving the proper ty
8. Proximity to shopping, highways, enter tainment
9. Research ac tive homes competing for the same buyers
10. Research comparable homes that have received offers
11. Research comparable homes that have recently sold
12. Figure absorption rate in your area
13. Compare the homes that have sold to the ones that haven’t and analyze the differences including size, style, lot, condition, concessions, price per sq. ft. and list vs. sale price.
14. Research and verify legal description of proper ty
15. Talk to other agents who have listings in the area.
16. Pull old MLS listing info (If Applicable)
17. Discussion in detail about your motivation for the move, your ideal time table and what type of “dealing” you will be able to do when we get an offer Is there money to work with? Will you need to sell as is?
18. Go over any improvements you have made to the proper ty. A list for us and a second stating associated costs for you.
19. Information on what attrac ted you to the proper ty, what you like both best and least
20. Your opinion on what you think the proper ty would bring in the current market.
21. Go over what costs are seller responsibility, when they are payable, how and to whom.
22. Go over with you what the market has been doing in your neighborhood, area, and city
23. Talk about the fac ts and figures related to how buyers are finding their new homes quoting various sources.
24. Discuss what most realtors do compare to what we do
25. Discuss Agenc y Relationships and how they benefit you
26. Go over the recent sales and pending sales with you
27. Discuss your target market and how best to reach them.
28. Go over the best pricing strategy to reach your goal.
29. Discuss marketing to the largest group possible and how
30. Confirm lot size by obtaining a sur vey from you if available.
31. Get a copy of the floor plan from you if available to be made available to other realtors with the listing
32. Review recent appraisal if available
33. Get HOA paper work filed out by you including all fees and contac ts. Expec t all buyers to ask for a copy of the restric tions, rules and regulations
34. Obtain lead based paint disclosure if necessar y by law.
35. If the proper ty is rented get a copy of all leases, verify rents and deposits. Notify tenants that the proper ty is for sale and also how showings will be handled
36. Obtain showing instruc tions to be posted for all realtors’ information.
37. Go over all details of your proper ty to fill in the data input sheet that will become par t of your official listing
38. Get a list of all contac t methods for you in order or preference.
39. Go over the seller ’s disclosure with you and explain the necessity of filling out accurately to the best of your k nowledge and why
40. Go over details of where your move will take you and how The Medley-Sokoler Team can help you.
41. If moving out of the area go over how we can research top Realtors in the area you are relocating to and give you a couple of great recommendations.
42. Conduc t a staging consultation if needed to dis- cuss construc tive changes that would make your home appeal to a broader buyer pool
43. Provide a list of contrac tors and vendors you may need
44. Discuss safety of the lock box
45. Explain how "Centralized Showing Ser vice" works so set up showings
46. Set up a time to have professional high definition pic tures and video taken of your proper ty.
47. Place a FOR SALE and a 24/7 CALL SIGN in your yard.
48. Obtain a key and put it in a lock box in or near your door
49. Advise you of how you will be contac ted and by whom for all showings.
50. Go over how to have your home prepared for each showing
51. Set up a home warranty on your proper ty to protec t you during the listing period and the buyer for up to 12 months after.
52. Enter proper ty data from contrac t sheet to the MLS
53. Write a description of your proper ty
54. Set up reverse prospec ting on the MLS
55. Make sure it is mapped correc tly.
56. Provide you a copy so you can proof read and add input
57. Elec tronically submit the information
46. Set up a time to have professional high definition pic tures and video taken of your proper t y.
58. Scan and provide copies of all paper work to you for your records.
59. Send email to all registered buyers in our data base look ing for a proper ty with the attributes yours offers
60. Present your home to other realtors at office meetings.
61. Decide if your home is a candidate for an open house
62. If applicable prepare a marketing flyer
63. Prepare ex tra copies of the seller ’s disclosures.
64. Convey any listings changes to the MLS promptly.
65. Request then for ward all feedback from showings of your proper ty
66. Keep you abreast of interest rates and possible marketing adjustments that may aid in a sale.
67. Notify you immediately of any offer, potential offer or needs related to the same
68. Shoot HD Pic tures
69. Shoot HD video of home.
70. Edit video creating one of the most dynamic marketing videos in the United States. See w w w.LouisvilleHomesT V.com
71. Review, professionally edit, adjust, and balance pic tures
72. Immediately upload all photos and video tours to the MLS.
73. Syndicate your listing to hundreds of websites.
74. Confirm upload and “Enhanced Positioning” of pic tures to w w w.Realtor.com, w w w Trulia.com and w w w.Zillow.com.
75. Syndicate Videos to marketing par tners some of which include: w w w.DailyMotion.com w w w.MySpace.com w w w.Metacafe.com w w w.Metacafe.com w w w.Facebook .com
76. Also these sites: Adicio Builders Digital Experience CampusHomesline.com CashBackBids.com DoDHousingNetwork .com eLook yLoo.com Equator Foreclosure.com
Foursquare Fr tDoor
Google+ Homefinder.com
Homegain HomeStat.org Hot-Pads.com Instagram LinkedIn ListedBy M itula Homes (USA) MoveThatBlock .com Nuroa.com
Pinterest Point2 Homes Realtor.com
Tumblr Twitter Vimeo Zillow
Based on popularity our team may add or delete websites to get the most exposure
77. Upload walk ing tour to w w w.youtube.com
78. Post about your listing across multiple social media sites
79. Blog about your listing on over 15 sites to help increase SEO
80. Submit your home to Craig’s list
81. Daily re -search on most up to date marketing strategies for your listing
82. Create a URL code for your 24/7 sign.
83. Monitor Social Media Feedback
84. Help you prepare a utility cost sheet on your home in advance Buyers will ask for that information.
85. Have our lenders prepare a financing sheet with several methods of financing available on your home.
86. Please remove shoes or put on booties sign upon your request
87. Follow up with agents who have shown your home.
88. Create specialized AD’s to be posted on Craig’s List and other sites promoting open houses and price reduc tions
89. Prepare a monthly market analysis update on ac tivity in your area.
90. Discuss marketing ideas with masterminds groups across the nation.
90. Discuss marketing ideas with masterminds groups across the nation.
91. Present listing and discuss potential buyers during week ly team meeting
92. Field any direc t calls to screen potential buyers and protec t you from look ie loos.
93. Return all calls about listing available 24/7 with team concept
94. We contac t you constantly with feedback and updates
95. Set up open house and staff it.
96. If price is changed we send out a blast to previous showing agents
97. Discuss strategies if proper ty is not receiving showing requests
98. Follow up with buyers agents to get the most accurate feedback possible
99. We ensure that all showing instruc tions are being followed
100. Receive and review all offers to purchase contrac ts submitted.
101. Contac t buyer ’s agent to verify buyer ’s qualifications.
102. Get a pre -approval letter or proof funds to accompany all offers.
103. Go over any and all offer(s) in detail and discuss options
104. Verify that buyer is pre - qualified if letter did not accompany offer.
105. Negotiate best price and terms as they fit your needs
106. Prepare and convey counter offers, acceptance or amendments to buyer ’s agent.
107. Make sure Title Company gets a copy of the accepted offer
108. Record and promptly deposit Earnest money as noted on contrac t.
109. Make sure you have a copy of the fully executed contrac t.
110. Change MLS status to Pending
111. Make sure buyer ’s agent receives a copy of the fully executed contrac t.
112. Turn in all paper work to be downloaded to paperless pipeline.
113. Change MLS status to pending
114. Coordinate inspec tions which can include home, pest, radon and any others deemed necessar y.
115. Discuses expec tations for what may be in the repair request
116. Review buyer ’s repair request with you
117. Request a copy of the inspec tion repor t to discuss what the major issues could be if any
118. Assist in negotiations of repair request.
119. Keep in contac t with lender and keep you updated on status
120. Supply list of respec ted contrac tors.
121. Send accepted repair negotiations to lender to proceed with ordering appraisal.
122. Follow up with lender on appraisal.
123. Get your preferred closing date and tr y to coordinate with buyer and lender
124. Make sure all paper work is complete for closing purposes.
125. Make sure you receive a copy of the closing statement as soon as it is received
126. Insure all par ties k now when and where closing will take place
127. Schedule buyer ’s final walk through with buyer ’s agent
128. Supply buyer ’s agent with receipts of possible repairs completed
129. Review the HUD1 assuring all amounts are correc t.
130. Help explain what a HUD1 is if lender has not
131. Order Title work
132. Do any necessar y paper work for unusual contrac t terms (I t happens more times than not!)
133. Make sure home warranty is provided for transfer at closing
134. Make sure escrow check is provided at closing
135. Help negotiate timing of closing on the home you are selling with the one you are buying to make it a smooth as possible transition.
136. O ver communicate with you and the lender to ensure a smooth closing.
137. Discus expec ted "move out" time frame with you
138. Assist in resolving any title disputes
139. Remind seller to notify utility company to stop ser vice and per form a final read.
140. Attend closing with you.
141. Change MLS to SOLD.
142. Answer questions about filing any home warranty claims
143. Respond to any follow up calls and provide any additional information required from the file.
"Unfour tunitaly some times the deal can fall through for multiple reasons. I n all our preparing we tr y to ensure this will not happen but if it does we are still here for you!"
144. We will fill out all necessar y paper work
145. Get the release signed by all par ties
146. Ensure the return earnest money deposit.
147. Re -Ac tivate you listing from "pending" to "ac tive" in all listing ser vices.
148. Re - Call any backup offers / clients that showed interest in the proper ty previously
149. Re -Push listing to all video and social media syndication sites
150. Go through contrac t negotiations with you again.
