Digital advertising specifications Newsletter
MREC
Leadeboard
Skins
Device
Desktop
Desktop
Desktop
Desktop
Size
540 x 106
300 x 250
728 x 90 desktop 320 x 50 mobile
160 x 600
Max file size
1mb
1mb
1mb
1mb
File format
JPG, GIF, PNG
HTML5, JPG, GIF
HTML5, JPG, GIF
HTML5, JPG, GIF
Animation
N/A
Yes
Yes
Desktop
If supplying HTML5, reference images locally and submit image fragments along with the HTML code. HTML5 creatives must be SSL compatible. UTF-8 must be used for non-ASCII characters. Flash content and Flash fallback (SWFs and FLVs) are not allowed to serve with an HTML5 ad. HTML requirements: HTML5 ads must include: <!DOCTYPE html> declaration Looping
No
30 seconds
30 seconds
160 x 600
Audio
No
User initiated on click
User initiated on click
Desktop
3rd party tags accepted
Impression & Click tracking only (tracking code embedded in URL)
Ad tags or impression & click tracking tags
Ad tags or impression & click tracking tags
Ad tags or impression & click tracking tags
<html> tag <body>tag Ad format size meta tag within the <head> tag. Explicit end tags (inline ending tags will not be accepted): Example of valid end tags: <path></path> Example of what not to do: <path> or <path />
Schedule & deadlines Web advertising Material deadlines for monthly advertising – material must be received 10 days prior to campaign commencement.
Newsletter
selfmanagedsuper newsletters are sent daily Monday to Thursday of each week. smstrsusteenews newsletters are sent fortnightly.
No image maps. No mail to tags. Designer must test creatives across all major browsers and versions prior to submission. Ads can be fully third-party served. Only the RGB colour format is supported. JPG files in CMYK format should be converted to a GIF or PNG. Animated GIF ads must be slower than 5 FPS.