From the 1940s onward, Willy Breitling used his vision and marketing savvy to reinvent the wristwatch for the glamorous tastes of his era. Perfected in form and imparted with horology’s most demanding complications, his Premier, Duograph and Datora lines would take the chronograph from purpose to style.
Captured in exquisite photography, including rarely seen archival pieces, and featuring a comprehensive dating-and-authentication guide for collectors, this third installment of the WATCH STORIES series follows the Breitling Premier’s journey, from its roots in the pocket chronograph to its lavishly appointed iterations in the 21st century.
