12 minute read
Fashion
Craig Martin, University of Edinburgh, UK Craig Martin addresses the transgressive or deviant aspects of design: design that straddles the divide between the licit and illicit, and the legal and illegal in many ways. Through case studies, Martin argues that design is not necessarily for the social good; it has contradictions and confusions.
UK July 2022 • US July 2022 • 224 pages • 9 bw illus PB 9781350035331 • £17.99 / $24.95 • HB 9781350035348 • £55.00 / $74.00 ePub 9781350035324 • £16.19 / $23.34 ePdf 9781350035300 • £16.19 / $23.34 Bloomsbury Visual Arts
Fashion Brand Stories
Joseph H. Hancock II, Drexel University, USA Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face. There are also updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting.
UK September 2022 • US October 2022 • 224 pages • 90 color illus PB 9781350135543 • £32.99 / $44.95 ePub 9781350135574 • £29.69 / $41.21 ePdf 9781350135567 • £29.69 / $41.21 Bloomsbury Visual Arts
The Fundamentals of Digital Fashion Marketing
Clare Harris, The University of Sussex, UK, Karen Edwards, University of South Carolina, USA & Donna Watts, University of South Carolina, USA Uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covers the vital roles of influencers, analytics, popup stores and user-generated content, to offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.
UK September 2022 • US September 2022 • 240 pages • 150 color illus PB 9781350168695 • £28.99 / $39.95 ePub 9781350168718 • £26.09 / $37.08 ePdf 9781350168701 • £26.09 / $37.08 Series: Fundamentals • Bloomsbury Visual Arts
The Future of Clothing
Will We Wear Suits on Mars?
Simone Achermann, W.I.R.E. & Stephan Sigrist, W.I.R.E. Introduces the driving forces behind rapid changes in the fashion industry, including automation, sustainability, wearable technology and blurring gender roles. The second half of the book looks to the future, with academics, entrepreneurs and designers discussing where these technological and societal changes may lead us - predicting everything from an everlasting 'suit for life' to smart clothes that will literally open doors for us and pay our bills. There are also 8 exclusive illustrations by Salvador Dali, depicting the surrealist master’s vision of how clothing might evolve in the 21st century.
UK July 2022 • US July 2022 • 200 pages • 65 colour illus HB 9781350138599 • £20.00 / $27.00 ePub 9781350138605 • £18.00 / $26.09 ePdf 9781350138612 • £18.00 / $26.09 Bloomsbury Visual Arts
The Fashion Design Toolkit
18 Patternmaking Techniques for Creative Practice
Tracy Jennings, Dominican University, USA With The Fashion Design Toolkit you’ll learn how tried-and-tested principles, such as gathers, pleats, slack, and twists, can become a creative toolkit to help adapt patterns and create original garment designs. Each technique is illustrated in a variety of contexts, demonstrating how and why it has been used by other designers, so the history of each tool can be used as inspiration for original collections.
UK July 2022 • US July 2022 • 248 pages • 280 color illus PB 9781350101562 • £28.99 / $39.95 ePub 9781350101586 • £26.09 / $37.08 ePdf 9781350101579 • £26.09 / $37.08 Bloomsbury Visual Arts
The Changing Face of Burberry
Britishness, Heritage, Labour and Consumption
Sian Weston, University for the Creative Arts, UK Global fashion markets, particularly those aimed at prosperous millennial consumers in Asia, are in thrall to Burberry, and connect the company’s output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalised on it within contemporary consumer culture, providing an authoritative account of shifting forms of British identity, consumer culture and fashion production over two centuries.
UK August 2022 • US August 2022 • 208 pages • 28 bw illus HB 9781350179608 • £85.00 / $115.00 ePub 9781350179622 • £76.50 / $105.78 ePdf 9781350179615 • £76.50 / $105.78 Bloomsbury Visual Arts
For and Against Fashion
Edited by Rex Butler, Monash University, Australia Japanese fashion designer Rei Kawakubo of Comme des Garçons is undoubtedly one of the most influential designers in the world. In 2017 she was the second living designer to ever be given a retrospective at the renowned Costume Institute of the Metropolitan Museum in New York. Her work exerts extraordinary influence over generations of creatives and is a major point of reference for those exploring the role of fashion in contemporary culture. This book asks how Kawakubo’s work relates to art, philosophy and architecture, and illustrates how Kawakubo’s oeuvre can be used to understand fashion itself.
UK October 2022 • US October 2022 • 240 pages • 45 colour illus HB 9781350118225 • £85.00 / $115.00 ePub 9781350118249 • £76.50 / $105.78 ePdf 9781350118232 • £76.50 / $105.78 Bloomsbury Visual Arts
Fear and Clothing
A Cultural History of Identity through Dress in English Detective Fiction Between the First and Second World Wars
Jane Custance Baker, Independent Scholar, UK Dress in English detective fiction was a status marker of interest to both male and female readers made anxious by social change brought about by war, and therefore a set of signs to be read, digested, and possibly employed to model the individual reader’s own dress choices. Through analysing dress in detective fiction, this book reveals a cultural history of identity affected by the social upheaval caused by war. In-depth analysis of 280 interwar publications by a comprehensive range of writers reveals readership’s anxieties about performance of class, gender, and race and how they changed over that period.
UK September 2022 • US September 2022 • 256 pages • 35 bw illus HB 9781350240308 • £85.00 / $115.00 ePub 9781350240339 • £76.50 / $105.78 ePdf 9781350240322 • £76.50 / $105.78 Bloomsbury Visual Arts
Picturing the Woman-Child
Fashion, Feminism and the Female Gaze
Morna Laing, Chelsea College of Arts, UAL, UK The childlike character of ideal femininity has long been critiqued by feminists from Mary Wollstonecraft to Simone de Beauvoir. Exploring the ways in which this model has cemented inequality between the sexes, Picturing the WomanChild interrogates the centrality of childlike women in the Western fashion media from 1990 and 2015, despite successive waves of feminism.
UK August 2022 • US August 2022 • 320 pages • 60 bw illus PB 9781350214385 • £28.99 / $39.95 Previously published in HB 9781350059580 ePub 9781350059603 • £76.50 / $105.78 ePdf 9781350059610 • £76.50 / $105.78 Bloomsbury Visual Arts Heritage, Industry, Institutions
Matteo Augello, London College of Fashion, UK Curating Italian Fashion provides unprecedented insight into the management of Italian fashion heritage and presents a comprehensive account of the development of fashion curation in Italy. Through the critical analysis of key examples such as Salvatore Ferragamo, Pitti Immagine and Gucci, Matteo Augello unfolds the ties between the preservation of fashion heritage and corporate policies, illustrating how the inevitable commercial interests underlying fashion curation can exist alongside the scholarly contribution of corporate initiatives. It is essential reading for scholars, industry professionals and students interested in the inter-sections of curation, heritage, national identity and corporate cultural policies.
UK September 2022 • US September 2022 • 224 pages • 50 bw illus HB 9781350230774 • £85.00 / $115.00 ePub 9781350230798 • £76.50 / $105.78 ePdf 9781350230781 • £76.50 / $105.78 Bloomsbury Visual Arts
Fashion Remains
Rethinking Ephemera in the Archive
Marco Pecorari, Parsons Paris, The New School, France Fashion ephemera – from catalogues and invitations to press releases – have long been overlooked by the fashion industry. This book redresses the balance, considering these objects not as disposable promotional devices, but as windows into hidden networks of collaboration and inspiration. Fashion Remains explores the unseen fashion ephemera produced by today’s international fashion designers. This book focuses on Antwerp’s avant-garde fashion scene and takes us from Maison Margiela to Dries Van Noten. With over 100 colour images, Fashion Remains illuminates the far-from-fleeting significance of fashion ephemera as collaborative spaces for designers, stylists, art directors, and photographers.
UK August 2022 • US August 2022 • 256 pages • 102 colour illus PB 9781350203167 • £28.99 / $39.95 Previously published in HB 9781350074767 ePub 9781350074781 • £76.50 / $105.78 ePdf 9781350074774 • £76.50 / $105.78 Bloomsbury Visual Arts
Wearing the Niqab
Muslim Women in the UK and the US
Anna Piela, Northwestern University, USA The niqab has become a symbol of everything that is perceived to be wrong with Islam— barbarity, backwardness, female exploitation, and radicalization—and these meanings are regularly ascribed to niqabis without consultation, in debates where wearers are absent. This book counteracts this absence by bringing niqab-wearers’ voices to the fore in first-hand accounts of religious agency, identity, community, and urban spaces. Situating wearers’ experiences firmly in socio-political and media contexts, the book demonstrates that, for many wearers, political symbols are deeply personal, freely chosen, multi-layered, and socially situated.
UK August 2022 • US August 2022 • 192 pages • 11 bw illus PB 9781350212657 • £28.99 / $39.95 Previously published in HB 9781350166035 ePub 9781350166059 • £67.50 / $93.42 ePdf 9781350166042 • £67.50 / $93.42 Series: Dress Cultures • Bloomsbury Visual Arts
Melissa Marra-Alvarez, The Museum at FIT, USA & Elizabeth Way, The Museum at FIT, USA Food and Fashion accompanies a major exhibition at The Museum at FIT, New York’s only museum dedicated solely to the art of fashion. Featuring over 100 full-color images, from fashion runways to fine art photography and period cookbooks, it examines the influence of food culture through the lens of fashion over the last 250 years. As the first in-depth exploration of this topic, it appeals to fashion enthusiasts who have an interest in food and food studies, including scholars and students, those who enjoy the fashion of food, and all who appreciate the visual culture of food, fashion, and art.
UK September 2022 • US September 2022 • 304 pages • 130 color illus HB 9781350164345 • £35.00 / $48.00 ePub 9781350164369 • £31.50 / $43.95 ePdf 9781350164352 • £31.50 / $43.95 Bloomsbury Visual Arts
Westernwear
Postwar American Fashion and Culture
Sonya Abrego, Parsons: The New School for Design and the Pratt Institute, New York City, USA During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. By analysing wellknown and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.
UK August 2022 • US August 2022 • 304 pages • 125 color illus PB 9781350147676 • £27.99 / $37.95 • HB 9781350147669 • £85.00 / $115.00 ePub 9781350147683 • £25.19 / $35.71 ePdf 9781350147652 • £25.19 / $35.71 Bloomsbury Visual Arts Edited by Serena Dyer, De Montfort University, UK, Jade Halbert, University of Huddersfield, UK & Sophie Littlewood, Welbeck Abbey, UK Fashion travels. Every new shape of sleeve, each novel method of cutting and any innovation in fabric has spread through complex networks of makers, retailers and consumers. This collection brings together innovative scholarship from an interdisciplinary group of historians, art historians and fashion scholars to consider how global and local networks of dress dissemination converged to shape fashionable dress in Britain, and how British methods and aesthetics spread outwards across the world. From the drawing rooms of 19th-century London, to the verandas of 19th-century Australia, contributors to Disseminating Dress develop narratives of commodity and knowledge exchange to consider how fashion circulated.
UK June 2022 • US June 2022 • 320 pages • 16 colour and 61 bw illus PB 9781350181021 • £27.99 / $37.95 • HB 9781350181038 • £85.00 / $115.00 ePub 9781350180994 • £25.19 / $35.71 ePdf 9781350181014 • £25.19 / $35.71 Bloomsbury Visual Arts
Dressing and Undressing Duchamp
Ingrid E. Mida, Independent Art and Dress Historian, Artist and Curator, Canada Marcel Duchamp’s engagement with clothing has been little-studied. However, photographs of the artist immediately reveal his knowledge of the significance of fashion and clothing to the visual representation of the self. This book explores clothing and dressing as significant themes that recur in Duchamp’s life and his work – including his drawings, his fashioning of his body, his readymades, and his curatorial gestures. In considering the material traces of Duchamp’s fashioning of his body and identity, this book makes a highly original contribution to the understanding of his work and the significance of the clothed body in the vanguard of Modernism.
UK September 2022 • US September 2022 • 224 pages • 42 colour illus HB 9781350236110 • £70.00 / $95.00 ePub 9781350236141 • £63.00 / $87.92 ePdf 9781350236134 • £63.00 / $87.92 Bloomsbury Visual Arts
American Milliners and their World
Women's Work from Revolution to Rock and Roll
Nadine Stewart, Montclair State University, USA American Milliners and their World examines the position of the milliner in American society from the 18th to the 20th century. Concentrating on the struggle of female hat-makers to claim their social place, it takes the reader from the Industrial Revolution of the 1760s to the sexual revolution of the 1960s, and from Belle Epoque feathers to Jackie Kennedy’s pillbox hat. Nadine Stewart draws on diaries, etiquette books, trade journals and contemporary literature, offering a new insight into the rise and fall of a fashionable industry.
UK July 2022 • US July 2022 • 248 pages • 29 bw illus PB 9781350203174 • £28.99 / $39.95 Previously published in HB 9781350063754 ePub 9781350063778 • £76.50 / $105.78 ePdf 9781350063761 • £76.50 / $105.78 Bloomsbury Visual Arts
Fashion, Dress and Postpostmodernism
Edited by José Blanco F., Dominican University, USA & Andrew Reilly, University of Hawaii, Manoa, USA Scholars have argued that postmodernism is dead and that we’re entering a new era of altermodernism, digimodernism or postpostmodernism. This book expands on nascent post-postmodernist scholarship to highlight how dress, fashion, and appearance are reflections of this new age. From Vetements to South Asian Muslim fashion, and queer social networking apps to Tom Ford’s films, Fashion, Dress, and Post-postmodernism examines hyper-consumption, mass-production, hypermodern branding, identity, image, subjectivity, and time within the context of postpostmodernism and dress.
UK August 2022 • US August 2022 • 240 pages • 29 bw illus PB 9781350214392 • £28.99 / $39.95 Previously published in HB 9781350115163 ePub 9781350115187 • £76.50 / $105.78 ePdf 9781350115170 • £76.50 / $105.78 Bloomsbury Visual Arts
