The Ad Hoc, the Illicit, the Controversial Craig Martin, University of Edinburgh, UK Craig Martin addresses the transgressive or deviant aspects of design: design that straddles the divide between the licit and illicit, and the legal and illegal in many ways. Through case studies, Martin argues that design is not necessarily for the social good; it has contradictions and confusions. UK July 2022 • US July 2022 • 224 pages • 9 bw illus PB 9781350035331 • £17.99 / $24.95 • HB 9781350035348 • £55.00 / $74.00 ePub 9781350035324 • £16.19 / $23.34 ePdf 9781350035300 • £16.19 / $23.34 Bloomsbury Visual Arts
The Fundamentals of Digital Fashion Marketing
Clare Harris, The University of Sussex, UK, Karen Edwards, University of South Carolina, USA & Donna Watts, University of South Carolina, USA Uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covers the vital roles of influencers, analytics, popup stores and user-generated content, to offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns. UK September 2022 • US September 2022 • 240 pages • 150 color illus PB 9781350168695 • £28.99 / $39.95 ePub 9781350168718 • £26.09 / $37.08 ePdf 9781350168701 • £26.09 / $37.08 Series: Fundamentals • Bloomsbury Visual Arts
Fashion Brand Stories
Joseph H. Hancock II, Drexel University, USA Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face. There are also updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting. UK September 2022 • US October 2022 • 224 pages • 90 color illus PB 9781350135543 • £32.99 / $44.95 ePub 9781350135574 • £29.69 / $41.21 ePdf 9781350135567 • £29.69 / $41.21 Bloomsbury Visual Arts
The Future of Clothing Will We Wear Suits on Mars?
Simone Achermann, W.I.R.E. & Stephan Sigrist, W.I.R.E. Introduces the driving forces behind rapid changes in the fashion industry, including automation, sustainability, wearable technology and blurring gender roles. The second half of the book looks to the future, with academics, entrepreneurs and designers discussing where these technological and societal changes may lead us - predicting everything from an everlasting 'suit for life' to smart clothes that will literally open doors for us and pay our bills. There are also 8 exclusive illustrations by Salvador Dali, depicting the surrealist master’s vision of how clothing might evolve in the 21st century. UK July 2022 • US July 2022 • 200 pages • 65 colour illus HB 9781350138599 • £20.00 / $27.00 ePub 9781350138605 • £18.00 / $26.09 ePdf 9781350138612 • £18.00 / $26.09 Bloomsbury Visual Arts
The Fashion Design Toolkit
The Changing Face of Burberry
Tracy Jennings, Dominican University, USA
Sian Weston, University for the Creative Arts, UK
18 Patternmaking Techniques for Creative Practice With The Fashion Design Toolkit you’ll learn how tried-and-tested principles, such as gathers, pleats, slack, and twists, can become a creative toolkit to help adapt patterns and create original garment designs. Each technique is illustrated in a variety of contexts, demonstrating how and why it has been used by other designers, so the history of each tool can be used as inspiration for original collections. UK July 2022 • US July 2022 • 248 pages • 280 color illus PB 9781350101562 • £28.99 / $39.95 ePub 9781350101586 • £26.09 / $37.08 ePdf 9781350101579 • £26.09 / $37.08 Bloomsbury Visual Arts
V I S U A L A R T S – Design / Fashion
Deviant Design
Britishness, Heritage, Labour and Consumption
Global fashion markets, particularly those aimed at prosperous millennial consumers in Asia, are in thrall to Burberry, and connect the company’s output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalised on it within contemporary consumer culture, providing an authoritative account of shifting forms of British identity, consumer culture and fashion production over two centuries. UK August 2022 • US August 2022 • 208 pages • 28 bw illus HB 9781350179608 • £85.00 / $115.00 ePub 9781350179622 • £76.50 / $105.78 ePdf 9781350179615 • £76.50 / $105.78 Bloomsbury Visual Arts
www.bloomsbury.com • USA, Canada, Latin America • 888-330-8477 • customerservice@mpsvirginia.com
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