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Communication Studies New Books July-September 2026

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COMMUNICATION STUDIES NEW BOOKS

July - September 2026

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COLLECTIONS 2ND EDITION

UK July 2026 US July 2026

304 Pages • 56 bw illus, 5 tables

HB 9798881803384 £130 00 / $170 00

PB 9798881807474 • £39 99 / $54 95

ePDF 9798765165133 £35 99 / $49 45

ePub 9798881807481 • £35 99 / $49 45

Bloomsbury Academic

COLLECTIONS

UK August 2026 • US August 2026

198 Pages • 3 BW Illustrations

HB 9781666963496 • £81 00 / $105 00

PB 9798216380658 • £23 99 / $39 95

ePDF 9781978788640 • £72 90 / $94 50

ePub 9781666963502 £72 90 / $94 50 Lexington Books

COLLECTIONS

UK August 2026 • US August 2026

248 Pages 15 tables

PB 9798216465355 • £28 99 / $39 95

HB 9781666960198 £90 00 / $120 00

ePDF 9781978764637 • £81 00 / $108 00

ePub 9798216260127 • £81 00 / $108 00

Bloomsbury Academic

The Consumer Insights Handbook Using Audience Research to Make Smart Decisions

Danielle Sarver Coombs, Ravensbourne University London, UK

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new real-world examples and techniques and a new chapter on the uses of the latest research technologies and AI

Danielle Sarver Coombs flips the typical model presented in research methods textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences As such, consumer insights research should be done with the goal of better understanding target audiences in a meaningful way With this orientation in mind, these insight-driven research projects allow decision makers to tap into consumers’ wants, needs, and desires through messaging and products designed to resonate

Guided by the author ’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples

NEW IN PB

The Cruel and Reparative Possibilities of Failure

The Cruel and Reparative Possibilities of Failure brings together a variety of scholars and research across disciplines, with an emphasis on communication and gender studies, to work toward reimagining the idea of failure Contributors consider failure as both a space for growth and repair and as a space from which hope can emerge The collection is divided into five parts, investigating failure as consumption; failure as media; failure as pedagogy; failure as narrative; and finally, failure as transformation Contributors spanning the fields of communication, gender, sexuality, performance, and media studies each employ unique disciplinary approaches to failure in their explorations of topics including queer counterpublics, corporeal commodification, misinformation, abolitionist principles, abuse and consent culture, and everyday organizing, among others Looking to the future, the book takes these perspectives and experiences a step further to explore the reparative possibilities that may be found in failure

Convenient Discrimination

Crips, Queers, and Other Misfits

Combining media studies and archival research, this book critically examines historic and contemporary examples of media representations of queerness and disability – often intersecting – to establish and demonstrate a theory of “discriminatory convenience ”

Although social oppression is typically framed in terms of prejudice, hate, and other forms of dislike, D Travers Scott argues for another perspective – inconvenience – by drawing upon histories of industrialization, technology, and modernist ideals of efficiency Focusing on disabled persons and queer persons, but also examining non-Christians and the aged, some people are not always hated, they simply get in the way From Appalachian folk songs to Texas Chain Saw Massacre, Convenient Discrimination uses historic and contemporary media representations to demonstrate and articulate cultural politics of discriminatory convenience Scott analyzes and compares historical and contemporary discourses around health, media, technology, and social movements to present a combination of compelling case studies, bolstered by their autoethnographic accounts as a queer, formerly disabled activist-scholar Ultimately, drawing upon histories of industrialization and technology, and cultural ideologies of efficiency, this book argues for the utility of inconvenience as an analytic

COLLECTIONS

Studies in New Media

UK September 2026 • US September 2026

352 Pages

• 18 bw illus

PB 9798216393382

• £28 99 / $39 95

HB 9781666939415 • £95 00 / $130 00

ePDF 9798216256403 • £85 50 / $117 00

ePub 9781978770218 • £85 50 / $117 00

Bloomsbury Academic

COLLECTIONS

Studies in New Media

UK July 2026 • US July 2026

• 6 bw illus & 3 tables

200 Pages

PB 9798216453819 • £28 99 / $39 95

HB 9781666959291 • £80 00 / $110 00

ePDF 9798216264682 • £72 00 / $99 00

ePub 9781978760073 • £72 00 / $99 00

Bloomsbury Academic

COLLECTIONS

UK September 2026 • US September 2026

408 Pages 15 bw illus

PB 9798216468028 • £28 99 / $39 95

HB 9781666941128 £95 00 / $130 00

ePDF 9798216257684 • £85 50 / $117 00

ePub 9781978769861 • £85 50 / $117 00

Bloomsbury Academic

How Women Conquer the Metaverse The Next Social Revolution

Phylis West Johnson & Tina Korani

Phylis West Johnson and Tina Korani reveal how women are shaping the forthcoming Metaverse with a unique social perspective that promises to revolutionize society.

Examining women in leadership across the top Metaverse companies through interviews and analysis, Johnson and Korani highlight women’s social contributions to the development of the Metaverse These women, they contend, have fundamentally different conceptions of the Metaverse than those shown in mainstream depictions, foregrounding the potential to make meaningful change through content creation and social ideation over the potential to use it as a path to easy wealth

Although women play a large role in fueling virtual platforms through content creation, their overall decision-making power appears limited in the larger Metaverse, reflecting similar societal tensions to those that women face in reality Ultimately, however, this book embraces the Metaverse as a landscape rich with potential, emphasizing not only women’s responsibility for creating this space but also the benefits to be gained from it as it influences the economic and political futures of humanity

The Spectrum of Virtuality

Space, Presence, and the Non-Human in the Internet

Contrary to popular belief, the internet is not making us stupid or lazy or subjecting us to algorithmic domination. Devin Proctor contends that it is instead changing the way we perceive our bodies, our social worlds, and our identities along a spectrum of virtuality

Proctor conceptualizes the internet as a social space, arguing for a return to spatial understandings of the digital The reality of this space, he posits, is co-produced through our interaction with human and non-human agents – bots, AI programs, and algorithms – that exist alongside us in a field of internet presence

From video calls to anonymous chat forums, Proctor traces progressive levels of virtual emplacement to interrogate the embodied forms we take across digital contexts and the ways in which these forms influence communication and identity He draws on years of digital ethnographic fieldwork among the Otherkin community – a group of people who largely socialize online and internally identify as non-human – to complicate conventional notions about our relationships with the virtual, our understandings of the Self, and what it means to be human

Colonially Mediated Spaces and Beings

From Oppression to Liberation

Samira Ibnelkaïd

Navigating with nuance the intricate relationships between mobility, identity, and power structures, Samira Ibnelkaïd presents a novel framework that challenges dominant narratives that frame migration as a crisis and racialized individuals as threats, arguing instead for the importance of translocal networks of belonging and collective emotional, sensory and epistemic intelligence

Colonially Mediated Spaces and Beings focuses on the experiences of high-skilled racialized migrants in Finland – a country ranked as the “happiest in the world” seven years in a row – as a case study to demonstrate how the omnicolonial matrix seeks to alienate migrants from their heritages and force them into oppressive categories of economic utility and racialized stereotypes, hindering their growth Drawing on anticolonial theoretical, historical, methodological and empirical resources, Ibnelkaïd proposes a critical phenomenology of interaction to analyze how oppressed individuals both experience and resist the omnicolonial matrix in their (digitally mediated) everyday social interactions Rather than fully submitting to these oppressive forces, she finds, individuals also challenge the system by enacting sites of resistance and belonging that defy capitalist logics of commodification and exploitation

NEW IN PB

COLLECTIONS

UK August 2026 US August 2026

288 Pages • 35 BW Illustrations, 11 Tables

HB 9781666955309 £88 00 / $115 00

PB 9781666955323 • £28 99 / $39 95

ePDF 9781978787742 £79 20 / $103 50

ePub 9781666955316 • £79 20 / $103 50 Lexington Books

COLLECTIONS

UK September 2026 • US September 2026

224 Pages

PB 9798216470267 • £28 99 / $39 95

HB 9781666965032 • £80 00 / $110 00

ePDF 9798216255949 • £72 00 / $99 00

ePub 9781978770324 £72 00 / $99 00 Bloomsbury Academic

Social Media Cultures

Dhiraj Murthy

In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the farreaching consequences of social media engagement on a global scale Scholars of communication, media studies, social media, and sociology will find this book of particular interest

Images of Health in Food Advertising

Misleading Marketing and the Health Belief Model

Debbie Danowski

Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model

This book traces the history of halos to investigate how elements of advertising such as influencer endorsement, visual symbolism, and key phrases like all natural” are strategically employed to portray food as being healthier than it is

Analyzing a wide range of examples from fruit snacks and candy to diet foods and meat alternatives, Danowski divides different halo techniques into three main categories – the natural and real halo, the nutrition halo, and the identity halo These lenses can be applied to the health belief model to achieve a fuller understanding of the social, narrative, and psychological tactics long leveraged by corporations to perpetuate health myths and influence consumer choice

COLLECTIONS NEW IN PB

UK April 2026 • US April 2026

376 Pages 13 b/w photos

HB 9781538177730 • £38 00 / $50 00

PB 9798216464181 £21 99 / $29 95

ePDF 9798765183083 • £34 20 / $45 00

ePub 9781538177747 • £34 20 / $45 00

Bloomsbury Academic

Your Call Is Very Important to Us

Advertising and the Corporate Theft of Personhood

In a unique exploration of how corporations appropriate the rights and identities of people, Richard Hardack unearths the unexpected consequences of corporate America’s quest to dominate every aspect of our culture

In a timely and wide-ranging study, Hardack recontextualizes the inordinate influence of corporations and corporate advertising as a legal, political, psychological, and sociological phenomenon He connects a surprising array of topics, including advertising, pop culture, representations of nature, science fiction, legal history, the history of colonization and slavery, and the longing to transcend individuality, to show how the principles of corporate personhood the idea that corporation are people allow corporations to impersonate and displace actual people Throughout, Hardack also provides a novel reassessment of the pernicious role and effect of advertising in our daily lives

The book makes accessible a complex topic and integrates many pressing issues in the U S , including the privatization of the public sphere; the escalating polarization of wealth and rights; unchecked corporate power, influence and monopoly; and the descent of political debate and policy into the language of advertising, branding, and entertainment Hardack treats the assumptions that foster corporate personhood as both cause and effect of a series of transformations in U S society

COLLECTIONS

UK September 2026 US September 2026

248 Pages • 3 bw illus

PB 9798216372516 £28 99 / $39 95

HB 9798216372523 • £90 00 / $120 00

ePDF 9798216372547 £81 00 / $108 00

ePub 9798216372554 • £81 00 / $108 00

Bloomsbury Academic

Neoliberalism, Affect and Twenty-First-Century Culture

Edited by Holly Parker, University of Lincoln & Tommaso Villa, University of Lincoln

Neoliberalism, Affect, and Twenty-First-Century Culture draws connections accross contemporary culture, neoliberalism and affect to address representations of the self-management of emotions in the workplace, in the personal sphere and in relation to aesthetic experiences such as sports and the arts

One of the most salient aspects of neoliberalism is the way its pervasiveness extends to the personal sphere, subjecting it to market logics Such omnipresence trains individuals to view themselves as competitive entrepreneurs in all facets of life including private emotions, which become commodities to be administered and owned Thus, this collection addresses representations of the self-management of emotions in the workplace, personal sphere, and in relation to aesthetic experiences Shows like Severance, novels like The Corrections, and exhibitions like MOCAK’s Contemporary Models of Realism vividly illustrate the centrality these points have come to retain in the arts

This collection includes chapters from a broad range of fields to explore the impact of neoliberalism through an unprecedentedly diverse array of artistic media and fields, spanning from children’s literature to graphic novels, from sports fiction to videogames, from cinema to TV to the digital arts, with a particular focus on how aesthetic forms conjure instances of resistance Furthermore, it showcases neoliberal mores in dialogue with several national cultures

COLLECTIONS

Communication Perspectives in Popular Culture

UK July 2026 • US July 2026

256 Pages • 15 tables

PB 9798216393689 • £28 99 / $39 95

HB 9781666976779 • £90 00 / $120 00

ePDF 9798216266006 • £81 00 / $108 00

ePub 9781978759633 • £81 00 / $108 00

Bloomsbury Academic

COLLECTIONS

UK September 2026 • US September 2026

192 Pages 18 bw illus

PB 9798216470892 • £28 99 / $39 95

HB 9781666978865 £90 00 / $120 00

ePDF 9798216258803

• £81 00 / $108 00

ePub 9781978765047 • £81 00 / $108 00

Bloomsbury Academic

Superheroes, Communication, and Culture

Popular Culture Perspectives on the Marvel Cinematic Universe

Edited by Adam W Tyma, Matthew R Meier & Dana Schowalter

This edited volume builds on existing superhero and comic studies research by analyzing and emphasizing the interrelation of the texts that comprise the Marvel Cinematic Universe through a combination of communication studies, media studies, and cultural studies approaches

The popularity of the Marvel Cinematic Universe (MCU) has never been stronger This collection brings together scholars from popular culture, communication, and associated disciplines in one space to explore aspects of the MCU that are, sometimes, overlooked The contributors to this volume explore a diverse variety of texts in the MCU, offering critical interrogations including feminist critiques, commentaries on race and stereotyping, and examinations of the political economy of superhero cinema, among other perspectives This collection marks an opening salvo for scholars who view the MCU as fertile ground for finding communication perspectives in popular culture

From the use of various symbols both feared and coveted by many within the MCU worlds to the creation of entire civilizations to act as cultural critique, these chapters ask the reader to take a moment to reflect on and consider what might be uncovered and understood through the criticism of these incredibly popular and relevant pop culture texts

News Desert U

What does it mean when the university owns the news?

As hedge funds and corporations dismantle and drain existing media, Teri Finneman and Pamela E Walck demonstrate how news-academic partnerships provide an anecdote by doing the opposite The news desert publications resulting from these collaborations lend support to rural towns, marginalized communities, and others overlooked by mainstream media as they aim to reinvent what journalism can and should be in the hands of the next generation of journalists

Through six case studies across the United States in Nevada, Kansas, Iowa, Ohio, Georgia, and Massachusetts, Finneman and Walck explore the opportunities and challenges that come with running community news outlets from campus Their coverage of these initiatives offers critical insight into how these outlets started and guidance on day-to-day structure, operating challenges, finances, student impact, community reaction, and lessons learned

While these case studies illustrate that there is no single model for success, News Desert U provides an in-depth and groundbreaking analysis of how university faculty and students are stepping up to save local news

COLLECTIONS

UK July 2026 US July 2026

200 Pages • 10 tables

PB 9798216465218 £28 99 / $39 95

HB 9781666965698 • £80 00 / $110 00

ePDF 9798216261148 £72 00 / $99 00

ePub 9781978764026 • £72 00 / $99 00

Bloomsbury Academic

News-Academic Partnerships

The Great Experiment Powering Local Journalism's Comeback

Lara Salahi

Drawing on a political economy framework, Salahi examines the power dynamics between media, academia, and the public. She shows how these partnerships emerged as a strategic response to the collapse of community news ecosystems

Grounded in case studies, research, and her own practical experience, Salahi offers a nuanced analysis of how these collaborations work She demonstrates how they supplement dwindling local news coverage, bridge gaps in civic information, andserve as vital training grounds for aspiring journalists At the same time, she does not she away from its challenges Salahi also exposes the economic, technological, and ethical tensions that can challenge the long-term sustainability of these efforts

Ultimately, Salahi argues that news–academic partnerships are more than temporary fixes They are transformative experiments with the potential to revitalize community-centered journalism, strengthen democracy, and empower the next generation of storytellers

COLLECTIONS

Bloomsbury Studies in Political Communication

UK September 2026 • US September 2026

376 Pages

PB 9798216470939 • £28 99 / $39 95

HB 9781666976670 • £95 00 / $130 00

ePDF 9798216253747 • £85 50 / $117 00

ePub 9781978768949 • £85 50 / $117 00

Bloomsbury Academic

COLLECTIONS

UK July 2026 • US July 2026

240 Pages 4 bw illus

PB 9781666938982 • £28 99 / $39 95

HB 9781666938968 £90 00 / $120 00

ePDF 9798216262558 • £81 00 / $108 00

ePub 9781978760806 • £81 00 / $108 00

Bloomsbury Academic

Digital Information Technologies and Democratic Discourse

American Public Culture and Political Character

Colleen Elizabeth Kelley & Michael J Miller

Colleen Elizabeth Kelley and Michael J. Miller explore how democracy both functions and falters when media, politics, and rhetorical discourses collide

Democracy thrives on information and public engagement Digital spaces and technologies, while significantly enriching our cyberculture and playing a crucial role in our interconnected global system, have introduced significant threats to our democracy including misinformation, privacy concerns, and public polarization as platforms emerge as increasingly powerful intermediaries Examining discursive manifestations of these problematic intersections during the 2024 presidential election cycle, Kelley and Miller demonstrate the impact of digital media and a digitally disrupted political ecosystem on democracy in the United States

Kelley and Miller provide a salient reminder that political frameworks – especially democracy – are mediated systems constituted and agreed upon through communication behaviors Our political future, they contend, can still be shaped by the people

Rising Against the Tide

Resisting and Repurposing Hegemonic Tools to Promote Environmental Action

Urooj S Raja

Urooj Raja explores how to promote environmental action through the repurposing of six hegemonic forces –anthropocentrism, extractivism, capitalism, legal hegemony, technofixes, and imaginative hegemony – drawing upon and offering practical insights rooted in both everyday actions and contemporary resistance studies

This book delves into the concept of adaptive resilience, through which climate and environmental actors (CEAs) resist or repurpose these hegemonic forces by leveraging a combination of firsthand experiences, knowledge, networks, and skills Raja argues that CEAs lean on adaptive resilience to resist and sometimes repurpose hegemonic forces and tools, which, when left unchallenged, often impede attempts to combat environmental inaction and climate change by design

The author addresses the complexity and contradictions of how CEAs have engaged in contemporary climate action in the face of oppression, cautioning against a reliance on "purity solutions " This book's analysis traverses the environmental action ecosystems, engaging in discussions on traditional modes of activism, such as environmental campaigns, but also touches on novel ways of doing and thinking about environmental activism and action, including how CEAs harness and leverage technology and their imagination to do more for the climate

COLLECTIONS

UK September 2026 US September 2026

360 Pages • 1 Table

HB 9781666946437

£100 00 / $130 00

PB 9798216381709 • £28 99 / $39 95

ePDF 9781978778986 £90 00 / $117 00

ePub 9781666946444 • £90 00 / $117 00 Lexington Books

Bloomsbury Studies in Contemporary Rhetoric

UK July 2026 • US June 2026

356 Pages • 19 BW Illustrations

HB 9781666934731 • £100 00 / $130 00

PB 9781666934755 • £28 99 / $39 95

ePDF 9781978792531 • £90 00 / $117 00

ePub 9781666934748 • £90 00 / $117 00

Lexington Books

COLLECTIONS

Bloomsbury Studies in Contemporary Rhetoric

UK July 2026

• US July 2026

402 Pages • 13 BW Illustrations, 2 Tables

HB 9781666938999 • £104 00 / $135 00

PB 9781666939019 • £28 99 / $39 95

ePDF 9781978797871 • £93 60 / $121 50

ePub 9781666939002 • £93 60 / $121 50

Lexington Books

Inside Evangelicalism

The Culture of Conservative White Christianity

Mark Ward Sr

In Inside Evangelicalism, Mark Ward Sr combines ethnographic, autoethnographic, and sociolinguistic research to identify and analyze white evangelicals’ distinctive culture and speech code from a perspective rooted deeply in both communication studies and the evangelical community The Bible emerges as evangelicalism’s one dominant symbol that unifies all meaning and divides the world into a cosmic dualism between secular humanism and an all-encompassing “biblical worldview ” The associated language of literalism drives evangelical culture, cognition, and identity, creating a system of ordered social relations enacted through patriarchy, anti-intellectualism, authoritarianism, and white Christian nationalism Ward’s positionality as both an ethnographer of religious communication who has observed white evangelical culture for two decades and a self-identified evangelical for four decades makes him uniquely qualified to cast an insider ’s critical yet balanced eye on conservative white Christian culture Inside Evangelicalism complements existing scholarship within anthropology and sociology where evangelicalism has been studied in conjunction with the rise of the Religious Right while contributing unique insights from religious communication studies The book is also a landmark in its own right, a work that demonstrates the productive complementarity of ethnographic and autoethnographic research and the first study to describe evangelical culture through the ethnography of its communication

Ethics in Contact Rhetoric

Communication and the Dance of Bodies

and Power

Radwan, Dale Cyphert, Ellen W Gorsevski & Omar Swartz

Ethics in Contact Rhetoric re-orients communication theory by centering touch and de-centering symbolic acts Inspired by MLK’s tradition of nonviolent power, a contact orientation highlights the incarnate and immediate ground of communication ethics Ethical interactions are defined as bio-relational dances arcing steps of nurture, respect, justice, and too often, violence Centering humanity’s physical mutuality is a vital move today Communication is a thoroughly interactive art, but the West’s ancient “instrumental” tradition of rhetoric and its accompanying utilitarian ethic valorize individual agency over joint action This book re-balances rhetorical theory by enabling critique of embodied relational patterns Special emphasis is placed on engaging material injustice and discerning the role of rhetoric in social transformation Critical case studies demonstrate contact rhetoric’s rich heuristic and diverse applications

Quiet Defiance

The Rhetoric of Silent Protest

Quiet Defiance: The Rhetoric of Silent Protest focuses on the rhetorical dimensions and power of silent protest Bridging the gap between the study of protest and the study of rhetorical silence (strategic silence meant to communicate to and influence an audience), this book is the first of its kind to concentrate solely on the phenomenon and tradition of silent protest The contributors to this volume hail from different cultures, disciplines, and fields They examine past and presentday cases of silent protest with different research questions and paradigmatic perspectives in mind and methodological approaches at hand Collectively, however, their original chapters offer a rich, multifaceted understanding of the potentialities, limits, nature, effects, risks, and rewards of silent acts of protest individual or otherwise against oppressive, unjust regimes and systems of power

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BLOOMSBURY OPEN COLLECTIONS?

A progressive open access model for books

BLOOMSBURY OPEN COLLECTIONS is a collective-action approach to funding open access (OA) books. Through this model, we aim to make OA publication available to a wider range of authors by spreading the cost across multiple organisations, while providing additional benefits to participating libraries. By prioritising authors that are often underrepresented in scholarly publishing, including early-career and unaffiliated researchers and those based in/writing about low- and lower-middle- income countries, we hope to engage a more diverse author base, bringing their work to a wider global audience.

THE BOOKS

Following the success of the previous three years, in 2026-27 we will continue to offer three collections of 20 titles each in:

• African Studies & International Development

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BENEFITS TO LIBRARIES

• Contribute to a progressive OA funding model that aims to make 60 research titles available open access immediately on publication at no cost to the authors

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HOW TO PARTICIPATE

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