

Promoseven Sports Marketing LLC (PSM)
Promoseven Sports Marketing (PSM) is a Dubai-based leader in sports event management, renowned for dynamic, high-profile marathons, cycling, and athletic challenges across the Middle East and Asia. We create impactful experiences that elevate brands and engage communities.


Company Overview & History
Our Journey
Founded in 2003, PSM has grown from a visionary idea into a leading force in sports marketing and event execution. Headquartered in Dubai, UAE, our team of dedicated professionals ranges from 11-50 employees, each bringing decades of experience to every project.



Core Services & Expertise

Event Management
Comprehensive event development and flawless execution across diverse sports disciplines.

PR & Social Media Marketing

Sponsorship & Brand Activation
Strategic sales and innovative activations to maximise sponsor visibility and engagement.

Crafting compelling narratives to amplify event reach and audience connection.
Club & Community Engagement
Building vibrant sports communities through targeted initiatives and club support.


Key Events Portfolio








Strategic Partnerships & Market Reach
Our success is built on robust partnerships and an expansive market reach. The strong alliance with the Dubai Sports Council (DSC) provides invaluable support and legitimacy, enabling us to operate under their esteemed auspices.
We execute events across the entire UAE, with strategic plans for further expansion into key markets across the Middle East and Asia.



Impact on Sponsors & Participants
Enhanced Brand Engagement
We create impactful experiences that resonate, driving deeper brand engagement for sponsors.
Diverse Participant Reach
High-profile events attract a broad spectrum of demographics, connecting sponsors with varied audiences.
Integrated Visibility
Sponsors benefit from comprehensive marketing activations, ensuring prominent visibility throughout events.
Community & Social Causes
Our events, especially community runs, actively promote health and support vital social causes.


Recent Achievements & Innovations
Successful Large-Scale Events
Consistently executing multiple major events throughout 2024-2025 with high participant satisfaction.
2 Digital Integration
Pioneering seamless digital registration and impactful social media campaigns for wider reach. 3 Broadened Appeal
Successfully introduced family-friendly and kids’ fun runs, expanding event accessibility. 4 Continuous Innovation
Constantly evolving event formats and participant engagement strategies to stay ahead.


Summary & Future Outlook
Promoseven Sports Marketing (PSM) stands as a leading force in sports marketing across the Middle East and Asia. We are dedicated to delivering measurable ROI for sponsors and partners through exceptional event execution and innovative strategies.
We are committed to expanding our event portfolio and geographic reach, solidifying our position as a premier sports marketing and event management company. With the ongoing support from the Dubai Sports Council, PSM is well- positioned for sustained growth and continued success in the dynamic sports industry.

