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Your Week Weekly k l y CClover l o ver Valley Newspaper October 9, 2014 Y www.CloverdaleReporter.com Y 604-575-2405
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Parade hinges on sponsors By Jennifer Lang They’re the highlight of Cloverdale’s annual Santa Parade, but decorated big rigs won’t be rolling down main street this Christmas – unless local businesses once again help cover costs. An appeal for financial assistance for Surrey’s Santa Parade of Lights went out last week, urging Cloverdale’s business community to step up with $500 parade sponsorships or other forms of help. The annual evening parade winds its way though the historic town centre every December, drawing thousands of spectators. The event culminates with the arrival of Santa Claus, along with a dazzling lighted procession of big rig trucks from Vancouver Island and the Fraser Valley. Ferry transportation costs of the Island Equipment Owners Association have traditionally been borne by B.C. Ferries. “They have been forced to cut back and cannot assist again this year with any discounts,” the appeal says. The charitable discount ended last year, according to Paul Orazietti, executive
director of the Cloverdale Business Improvement Association, which co-sponsors the parade along with the Cloverdale Chamber of Commerce. When sponsors were approached for $500 contributions in 2013, they readily answered the call, securing 12 big rigs for the parade. Additional traffic control and policing costs are another burden. Last year, city hall asked organizers to avoid the use of volunteers, resulting in an unanticipated budget shortfall. This year, the City of Surrey has provided the Cloverdale BIA and Cloverdale Chamber of Commerce with $6,000 funding for policing and traffic control, or about 75 per cent of the cost. “We would appreciate any help or potential sponsors that you may be able to direct us, to help put on this wonderful event which is highly attended,” the appeal said. The Parade of Lights also functions as a food drive for the Surrey Food Bank and Surrey Christmas Bureau. To find out more, call the BIA at 604576-3155 or 604-574-9802 to reach the Cloverdale Chamber.
Drivers like to watch
JENNIFER LANG PHOTO
Crowd pleaser
Jacob Kasper, 5, is thrilled with this souvenir from Cst. Beverly Dew of the Surrey RCMP, as the Cops for Cancer Tour de Valley team makes a stop at Cloverdale Christian School. The tour wrapped up its 800-km journey last Friday, raising money and awareness for pediatric cancer. For more, turn to page 2.
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By Jeff Nagel Embarrassment is just around the corner even when you’re in what seems like the privacy of your own car. A new survey of Metro Vancouver drivers found 54 per cent sing along to music while they’re behind the wheel, even though 41 per cent of “car stars” find it embarrassing if they’re caught in the act. Another 18 per cent admit they’ve been caught picking their nose by
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someone in another car while in traffic. Fifty-seven per cent said they like to people watch while stuck in congested traffic, a statistic that helps explain the busting of the nose pickers. The survey by Angus Reid for Beat The Traffic, a traffic information service and app, found 66 per cent of Metro drivers think traffic is a nightmare and one third are stuck in it for at least an
hour a day. Despite B.C.’s distracted driving laws, 29 per cent said they feel using a cellphone is okay if the car is stopped and 17 per cent said they do use time in congested traffic to read emails and texts. The survey found even the perception of progress is psychologically important – 81 per cent of respondents said they’d rather keep moving on a longer route than idle.
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