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OF THE YEAR
BIGGEST OFFERS EMPLOYEE
Consumer Experience Manager
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Ford of Canada
$ WI TH U P TO
IN PR ICE A DJ UST M ENTS (2014 FO CUS S S EDA N AMOU NT S H OWN )
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Employee Price Adjustment
Delivery Allowance
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CAR NAMEPLATE Employee Price Adjustment
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• Advance Trac® with Roll Stability Control††† • 6-Speed Select Shift® Transmission • Integrated Blind Spot Mirrors Delivery Allowance
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See dealer for complete details. TOTAL PRICE ADJUSTMENTS
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outh S Okanagan $4,864 $6,250
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Includes freight and air tax of $1,800
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WISE BUYERS READ THE LEGAL COPY: Vehicle(s) may be shown with optional equipment. Dealer may sell or lease for less. Limited time offers. Offers only valid at participating dealers. Retail offers may be cancelled or changed at any time without notice. Dealer order or transfer may be required as inventory may vary by dealer. See your Ford Dealer for complete details or call the Ford Customer Relationship Centre at 1-800-565-3673. For factory orders, a customer may either take advantage of eligible Ford retail customer promotional incentives/offers available at the time of vehicle factory order or time of vehicle delivery, but not both or combinations thereof. Retail offers not combinable with any CPA/GPC or Daily Rental incentives, the Commercial Upfit Program or the Commercial Fleet Incentive Program (CFIP). †Ford Employee Pricing (“Employee Pricing”) is available from July 1, 2014 to September 30, 2014 (the “Program Period”), on the purchase or lease of most new 2014/2015 Ford vehicles (excluding all chassis cab, stripped chassis, and cutaway body models, F-150 Raptor, F-650/F-750, Mustang Shelby GT500, 50th Anniversary Edition Mustang and all Lincoln models). Employee Pricing refers to A-Plan pricing ordinarily available to Ford of Canada employees (excluding any Unifor/CAW negotiated programs). The new vehicle must be delivered or factory-ordered during the Program Period from your participating Ford Dealer. Employee Pricing is not combinable with CPA, GPC, CFIP, Daily Rental Allowance and A/X/Z/D/F-Plan programs. *Until September 30, 2014 purchase a new 2014 F-150 STX Regular Cab 4x2 (200A package)/F-150 XLT Super Cab 4x4 with 5.0L engine/F-150 XLT Super Crew 4x4 (300A package) for $22,390/$30,901/$33,035 after total Ford Employee Price adjustment of $7,809/$11,348/$11,114 is deducted. Total Ford Employee Price adjustment is a combination of Employee Price adjustment of $2,059/$4,598/$4,864 and delivery allowance of $5,750/$6,750/$6,250. Taxes payable on full amount of purchase price after total Ford Employee Price adjustment has been deducted. Offers include freight and air tax of $1,800 but exclude variable charges of license, fuel fill charge, insurance, dealer PDI (if applicable), registration, PPSA, administration fees and charges, any environmental charges or fees, and all applicable taxes. All prices are based on Manufacturer’s Suggested Retail Price. Manufacturer Rebates are not combinable with any fleet consumer incentives. **Until September 30, 2014, receive [$3,585/ $4,630]/ [$3,505/ $5,255]/ [$2,510/ $4,516]/ [$1,755/ $3,977]/ [$7,747/ $9,895]/ [$1,640/$4,275]/ [$735/$14,393/$14,911] / [$10,141/ $13,459]/ [$10,407/ $13,781]/[$1,280 /$1,809/ $2,175] / [$3,675/ $5,814] / [$1,370/ $3,457]/ [$1,870/ $4,344] / [$2,680/ $8,637]/ [$1,595/ $6,188]/ [$2,085/ $2,645] in total Ford Employee Price adjustments with the purchase or lease of a new 2014 C-Max [Hybrid SE/Energi SEL]/ E-Series [E-150 Commercial Cargo Van/ E-350 Super Duty XLT Extended Wagon]/ Edge [SE FWD/ Sport AWD]/ Escape [S FWD/ Titanium 4x4]/ Expedition [SSV 4x4/ Max Limited 4x4]/ Explorer [Base 4x4/ Sport 4x4]/ F-150 [Regular Cab XL 4x2 6.5’ box 126” WB/ Super Crew Platinum 4x4 5.0L 5.5’ box 145” WB/ Super Crew Limited 4x4 6.5’ box 157” WB] / F-250 [XL 4x2 SD Regular Cab 8’ box 137” WB/ Lariat 4x4 SD Crew Cab 8’ box 172”WB]/ F-350 [XL 4x2 SD Regular Cab 8’ box 137” WB SRW/ Lariat 4x4 SD Crew Cab 8’ box 172” WB DRW]/ Fiesta [S Auto/SE /Titanium]/ Flex [SE FWD/ Limited AWD]/ Focus [S auto Sedan/ Electric Base]/ Fusion [S FWD Sedan/ Energi Titanium]/ Mustang [V6 2 door coupe/ GT 2 door convertible]/ Taurus [SE FWD/ SHO AWD]/ Transit Connect [XL Cargo Van/ Titanium Wagon]. Total Ford Employee Price adjustments are a combination of Employee Price adjustment of [$2,085/ $3,130]/ [$3,505/ $5,255]/ [$1,760/ $3,766]/ [$1,255/ $2,977]/ [$4,747/ $6,895]/ [$1,640/$4,275] / [$735/ $7,643/$8,161] / [$3,891/ $7,209] /[$4,157/ $7,531]/ /[$530 /$1,059/ $1,425] /[$1,675/ $3,814] / [$620/ $2,957]/ [$1,120/ $3,594]/ [$1,180/ $4,387]/ [$1,595/ $4,188] / [$1,945/ $2,645]/ [$530/ $1,051] /[$1,675/ $3,814]and delivery allowance of [$1,500]/ [$0]/ [$750]/ [$500/$1,000]/ [$3,000]/ [$0]/ [$0/ $6,750/ $6,750]/ [$6,250]/ [$6,250]/ [$5,000] /[$750]/ [$2,000] / [$750/$500]/ [$750]/ [$1,500/ $4,250]/ [$0/ $2,000] / [$0] -- all chassis cab, stripped chassis, cutaway body, F-150 Raptor, Medium Truck, Mustang Boss 302 and Shelby GT500 excluded. Employee Price adjustments are not combinable with CPA, GPC, CFIP, Daily Rental Allowance and A/X/Z/D/F-Plan programs. Delivery allowances are not combinable with any fleet consumer incentives. ‡F-Series is the best-selling pickup truck in Canada for 48 years in a row based on Canadian Vehicle Manufacturers’ Association statistical sales reports, up to December 2013. †††Remember that even advanced technology cannot overcome the laws of physics. It’s always possible to lose control of a vehicle due to inappropriate driver input for the conditions. ©2014 Sirius Canada Inc. “SiriusXM”, the SiriusXM logo, channel names and logos are trademarks of SiriusXM Radio Inc. and are used under licence. ©2014 Ford Motor Company of Canada, Limited. All rights reserved.
2 Wednesday, July 23, 2014 Penticton Western News
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Penticton Penticton Western Western News News Wednesday, Wednesday,July July23, 23,2014 2014
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Cannery lounge set to share Triathalager Steve Kidd
Western News Staff
The Cannery Brewing Company is on its way to a new venture, having received the unqualified support of Penticton city council for their brewery lounge application. “We are looking forward to having a new direction for the brewery. As the liquor regulations are changing, we have to kind of change and adapt with them,” said Ron Dyck, one of the owners of the brewery. The local craft brewery has applied to the Liquor Control and Licensing Branch for permission to operate a 50-person lounge where customers will be able to purchase and consume not only the Cannery Brewery’s products, but experimental brews, and food from local purveyors. Pat Dyck said they are ready to go, and waiting on the final paperwork from the LCLB. “My understanding is they (LCLB) have already approved it in principle, they just have to do the paperwork that goes to the local liquor inspector, and then he comes out and does the final inspection,” said Pat Dyck. In a letter to council, Pat Dyck described their plans as not being to create a “drinking bar,” but to provide a place where customers can taste and sample locally-made products. “Those products will include food, music and art as well as the beers that we produce,” she wrote. One of those beers will be the new lager Cannery Brewing is creating to celebrate the upcoming Challenge Penticton triathlon. Cannery Brewing is known for some innovative names for their creations, from the classic Naramata Nut Brown Ale, to Lakeboat Lager (created in honour of the SS Sicamous). This time, though, they went to the public to come up
“There were actually two people that had submitted that name, so two people will be the winners,” she said, adding that the graphics for the label are just about ready, and they will soon be starting to put it all together. “Then we will be putting some of that beer into cans and having it out for our local folks to snap up and promote the Challenge race as it goes forward,” she said. The taste of the new beer, she said, will be crisp, clean, light and refreshing, qualities common to lagers and keeping in mind this beer is aimed at people involved in athletic activities or just out doing things in the heat of the summer. The lounge, when it opens, will also have an educational component. “We see this new expansion of our business to allow us to have a conversation with our customers. To explain to our customers, this is what craft beer is about, this is why it is different,” said Ron, adding that it will also be an important way for them to test new brews. “We like to do experimental beers, we are constantly making them — it’s 25 litres of beer. “So what it will allow us to do is get feedback from our customers.” And as the craft brewery sector continues to grow, Ron said, so will its importance as a tourism driver, as wineries have become. “It is going to be awesome. People will come here and we will be a destination. They will spend a day, they will spend two,” said Ron. “Everyone can’t just come here for the wine all the time. “You will find that breweries and wineries, we get along. “We work together, we support each other. We are all floating on the same raft.” Council voted unanimously to support Cannery Brewery’s application for the lounge, which now moves on to the LCLB for approval.
ClEAn up on ClEAn up on cool SAvInGS! cool SAvInGS!
AnnelisA simonsen of The Cannery Brewing Company relaxes in the existing seating area of the local business monday. Penticton City council has voted to support the brewery’s application to get provincial permission to operate a 50-seat lounge.
Western news file photo
with a name for the new brew. With hundreds of name suggestions, Pat said it took some time to decide but working with Challenge Penticton, they have finally settled on “Triathalager” as the ideal name for the new brew.
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4 www.pentictonwesternnews.com www.pentictonwesternnews.com
Wednesday, July 23, 2014 Penticton Western News
Shopping locally has many local benefits Buying locally is a great way for consumers to find the products and services they’re looking for and help their local economy along the way. The small businesses in your community may be owned by your next door neighbour, who relies on his or her fellow townspeople to keep the business going strong. Buying locally is not only beneficial for local business owners, but buying locally benefits con-
to your local economy, and all it requires is shopping at local retailers.
Think Local sumers and members of the community in a number of ways. * Buying locally benefits your local economy. In 2004, the consultancy Civic Economics examined the economic impact of 10 local businesses against that
of chain businesses. The study found that of every $100 spent at local businesses, $68 remained in the local economy, while only $43 of every $100 spent at chain stores remained in the local economy. That’s a significant boost
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* Buying locally creates jobs. The number of unemployed men and women has gradually declined in recent years, but those figures are still high in many communities. Buying locally creates jobs in your community, potentially creating a job for you or a friend or family member. * Buying locally helps the environment. Buying within your community reduces the amount of fuel you’re likely to use for a weekend shopping trip while also reducing pollution. In addition, many local store owners use local materials and ingredients, reducing the amount of fuel consumed to get products into the store. * Buying locally creates a more closely knit community. Juggling a career and a family can make it hard for men and women to get to know their neighbours and other members of their community. Buying locally is an opportunity to strengthen that bond with your neighbors, creating a close knit community in which residents may feel safer and more comfortable. * Buying locally is more convenient. Convenience is paramount to many consumers, and buying locally saves both time and money. Driving to a faraway mall or shopping center or paying costly online shipping fees is not nearly as
SHOPPING LOCALLY has many benefits for the community.
quick or convenient as shopping within your community, where you can purchase and take home items on the same day without using a full tank of gas or paying for shipping. * Buying locally can increase your property value. Homeowners might be able to increase the value of their homes by buying locally. A joint study from Independent We Stand and Civic Economics found that
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cities with a strong centralized small business district had a 54 per cent greater increase in property values than communities that did not have such a district. A more thriving local community, including a thriving shopping district, is no doubt attractive to prospective home buyers. The reasons for shopping locally are many. In addition to helping local business owners, consumers who shop locally are also helping themselves.
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Wednesday, July 23, 2014 Penticton Western News
Helping community a core value with IGA family Western News Staff
On many weekends throughout the year, you’re likely to find something special going on when you visit either the Penticton or Summerland IGA stores. You’re also likely to get a cheery greeting from store owner/manager Colin Powell, as he helps out with the various groups fundraising and promoting themselves at his stores. Powell’s determination to lend a hand through his stores goes well beyond letting Girl Guides sell their cookies at his stores — though you will often find them there too. Over the seven years since Powell took over the Marketplace IGA in Penticton, he has helped support grassroots festivals like the Okanagan Children’s Festival, United Way, Salvation Army, Red Cross, assorted minor sports teams in our community, and, of course, the Penticton Vees, which IGA sponsors. That is just a sampling, however, of the many groups that have set up barbecues, bake sales or other events at IGA. “There are other groups we have supported over the years. I am proud to be able to support these organizations and nonprofit groups. It really does build that connection between our Marketplace IGAs and our communities in Penticton and Summerland,” said Powell. “Over the last eight years in Penticton, that has been my core value: to try and support, give back to our community.”
Teresa Powell, Colin Powell, Barry watson and Ken last of Marketplace iGa with the award for business of the year handed out saturday by the Penticton and wine Country Chamber of Commerce at its Business excellence awards gala.
western news file photo
Powell brought his community values with him when he purchased the Summerland IGA two years ago. “I have brought that same mindset and
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direction up to Summerland and it has been embraced by the community up there. The community has really taken hold of it and are supporting us as well,” said Powell, who is also a board member of the Summerland Community Food Bank. “We really feel that being a small business that is locally owned and operated, it’s really important to give back to your community and create that connection between your community and your business,” said Powell. Sometimes, though, giving back comes very close to home, like last year, when Powell discovered one of his employees had a very ill child. “They were going through some challenging times with their son diagnosed with cancer at a young age. I just felt that I had the opportunity to give back to him and his family,” said Powell. “We tried to use our tools and we ended up raising $1,200 for him and his family in a couple of weekends.” For Powell, it’s all part of building a strong community. Before coming to the
Okanagan in 2006, he spent 17 years with a large chain store in Vancouver. That knowledge and experience was invaluable, he said, but running a smaller store meant he was also able to make that community connection, while working to build the customer service aspect of the business. “Some of the things we pride ourselves on are our local products from throughout the South Okanagan,” said Powell, listing off items like produce, meats, a variety of other grocery products like cheeses they source locally. Making those kind of choices at the community level, he said, is what makes running a 12,000-square-foot grocery store different than the big box stores. “To showcase local products like that is a great opportunity for us and really shows what we stand for, supporting and working with our local producers and entrepreneurs,” said Powell. “I think it is really important for communities, especially smaller communities, to support local businesses, and make a more sustainable community for people to live and work.”
Did you know: Being colour-blind just means there are certain colours you can’t see The term colour-blindness is misleading. Many people who are colour-blind are actually colour deficient, which means they have difficulty distinguishing certain hues. Strongly colorblind people may only be able to distinguish about 20 different shades of colours, while those with healthy colour
vision can differentiate more than 100 hues. Men are more likely to experience colour-blindness than women, but the gene for colour-blindness is passed by the X chromosome. Colour-blindness is often of the red-green variety, but blue-yellow colour-blindness also is possible. General doctors or op-
tometrists and ophthalmologists use a simple test to determine colour-blindness. The test asks patients to distinguish a letter or number against a coloured background. There is no cure for colour-blindness, though wearing coloured contacts may sharpen a person’s ability to distinguish colour hues.
Penticton Western News Wednesday, July 23, 2014
www.pentictonwesternnews.com
We Make It Easier For You
SUMMERLAND
1160 Government St., Penticton 250-493-1737
7519 Prairie Valley Rd., Summerland 250-494-4376
OPEN DAILY from 8am - 9pm 2014 BUSINESS OF THE YEAR PENTICTON!
OPEN DAILY from 8am - 10pm 2013 BUSINESS OF THE YEAR SUMMERLAND!
home to
FRESHNESS! Thank you for supporting MarketPlace IGA in Penticton and IGA in Summerland
South Okanagan
Winner
BEST of the
South Okanagan
Winner
BEST of the Winner South Winner BESTOkanagan of the BEST of the South Okanagan 2009 2009
South Okanagan
2010 2010
Locally Owned & Operated by Colin Powell
Winner
BEST of the
2011 2011
With locally grown produce and an assortment of local products throughout the store - we work hard putting your dollars back into your community.
in the South Okanagan
2014 2014
We would like to thank our loyal customers for their support and for helping us make this possible.
BEST PLACE TO BUY MEAT
2012 2012
Proudly supports the local community and many local charities throughout the South Okanagan.
We have been voted
7
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Wednesday, July 23, 2014 Penticton Western News
Taco del Norte: Different location same quality food Steve Kidd
Western News Staff
For the last few years, the little building by Penticton Creek on Backstreet Boulevard has grown to be somewhat of an icon in Penticton, the bright orange and blue home of the fabulous creations of Burger 55. This summer, though, the building is the new home of Tacos del Norte, and the decor and taste has moved south of the border. “This building has good juju,” said Ian Nelson, who opened up shop just two weeks ago with his mother, Betty Kootnikoff. “We know it’s a highly coveted location and are excited at the potential,” said Nelson. “Moving into the shack was the perfect next step from our mobile food cart. It was really a no-brainer.” Nelson and Kootnikoff opened Tacos del Norte last summer, securing space on the corner of Front Street and Main Street as a regular location for their cart along with travelling to festivals and catering events through the year. “For me this was just a fun summer project and a way to bond with my son,” said the once-retired Kootnikoff. “I wouldn’t have imagined a year later that we would have been opening a restaurant.” The mobile cart will keep operating as well as the permanent location. “Saturday morning market, we are still on the corner of Front Street and Main,” said Nelson, adding they will continue using the cart for catering events as well. Though small, Nelson said the building gives them a much bigger working space. “We didn’t really have much room to operate. This has been fantastic, we are able to serve a lot more people,” said Nelson. They are seeing lots of their former clientele as well as new faces. “It has really opened it up to a lot more people coming through,” he said. “They love the little building, they love the food.” The food, however, isn’t changing from the Baja-inspired menu. “Keep it simple, keep it good,” said Nelson. “We do tacos and we do them quite well, so we will continue with that.” An avid cook, Nelson said he and Kootnikoff come up with recipes and spice combinations that were flavourful but simple and tasted authentically Baja while incorporating locally-sourced products and homemade recipes. “The menu will grow a little bit over time. Our kitchen is so small we can only do so much.” Tacos del Norte is open seven days a week for the lunch and dinner crowds until 7 p.m., or as their answering machine says, “later if it is busy.”
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BEER,W ,WINE, &WINE COOLERS SPARKLING CIDERS
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western News file photo
Greening your grocery shopping
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OwNers BeTTy KOOTNiKOff aND iaN NelsON with one of their specialty items outside their new location of Tacos del Norte at Backstreet Blvd. in downtown Penticton, the former Burger 55 location.
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While adopting an eco-friendly lifestyle might seem like a major commitment, many people find such an endeavour is far easier than they initially expected, as some relatively minor modifications here or there can make a substantial impact on the environment. One of the easiest ways to go green is to make more eco-friendly choices at the grocery store. Shopping for and preparing meals can be done in an eco-friendly way, and men and women will be happy to know they’re not only making changes that benefit the planet but their personal health as well. Here are some ideas for going green at the grocery store that do not require a big commitment. * Begin in the produce aisle. When shopping for produce, stock up on plenty of organic fruits and vegetables, which are now readily available at many grocery stores. Stick to organic for the “dirty dozen” foods, those which are the most likely to have high levels of residual pesticides and herbicides. Even produce that is not labelled “organic” may be organic. To determine if it is, look at the sticker codes on the fruits and vegetables. A four-digit code means it was conventionally grown, while five-digit codes starting with an eight indicate genetically modified food.
A five-digit code starting with nine indicates the item is organic. While shopping, ask the produce manager if the store sells locally grown produce, and purchase only those products when they are available. * Buy only what you need. Shoppers are often tempted to go from aisle to aisle, buying items they both need and don’t need. Caving in to such temptation can be wasteful unless items purchased have long shelf lives. Before visiting the store, make a shopping list and stick with it. Not only will you save money, but you will avoid throwing out spoiled foods as well. * Purchase store-made items. If you’re looking for deli meats or bread for dinner, visit the stores’ bakeries, kitchens and delis, where employees cook foods right inside of the supermarket, a practice that cuts down on shipping of pre-made frozen foods produced elsewhere. Many stores carry their own homemade breads, cakes, doughnuts, dinner entrees, and sandwiches. * Shop only the perimeter of the store. Many stores stock dietary staples along the outer edges of the store. The interior bulk of the store contains packaged, processed foods that are not as eco-friendly.
Penticton Penticton Western Western News News Wednesday, July 23, 2014
www.pentictonwesternnews.com www.pentictonwesternnews.com 9 9
Buying local can benefit the environment While consumers may know that buying local helps grow the local economy by supporting local business owners and creating jobs, they may not realize the positive impact that buying local can have on the environment as well. Eco-conscious consumers often go to great lengths to ensure their money is being spent in an environmentally friendly way. But one of the easiest ways to be an ecofriendly consumer is to support local businesses, which tend to benefit the environment in a variety of ways. * Shopping locally reduces the environmental impact of your purchases. When buying from a large national chain store, chances are the products you’re purchasing were produced outside of your local community, oftentimes halfway across the globe. That means those products had to be shipped to reach the store shelves in your community. Such shipping leads to greater fuel consumption and air pollution. But local businesses often buy their supplies from other local businesses, cutting down on shipping and, as a result, benefitting the environment.
SH
* Local businesses often operate from the center of town. Local businesses typically need less space for their stores, which allows them to set up shop right in the heart of town as opposed to on the town’s outskirts. That makes local businesses more accessible to community residents, who might be able to walk or take
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a short bike ride to smaller, local businesses. On the contrary, larger chains tend to diversify their offerings and, as a result, need more space. This often pushes them to the fringes of towns, eliminating the possibility of walking to the store. That means consumers will have to drive to the store, increasing their fuel consumption and their carbon footprint as a result. * Shopping locally employs your neighbors, reducing their carbon footprints as well. Another benefit to shopping locally that’s often overlooked is the impact it can have on your neighbors’ carbon footprint. Local businesses often employ members of the community, which translates to shorter commutes, less highway congestion and less fuel consumption. So while shopping locally reduces your carbon footprint, it’s also helping members of your community reduce their own potentially negative impact on the environment. * Shopping locally can protect local wildlife. Many people prefer to buy locally grown foods because they feel such foods are more fresh and buying locally grown foods reduces fuel consumption. Those things are true, but buying locally grown foods also can help protect local wildlife. When local farms can afford to stay in operation, local farmers are far less likely to sell their lands to developers. That can help protect the habitats of local wildlife. Shopping locally can benefit the environment in several ways.
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Wednesday, Wednesday, July July 23, 23, 2014 2014 Penticton Penticton Western Western News News
Challenge setting out the welcome mat Steve Kidd
Western News Staff
Making sure athletes and fans are welcomed to the South Okanagan was a key strategy for the first-ever Challenge Penticton race last year, and organizers are trying to take that welcome message to a new level for this year’s race. This week, Valley First Challenge Penticton Canada partnered with Benjamin Moore True Colours Paints for their Roll Out the Red Carpet campaign, offering businesses and community the opportunity to purchase three different welcome packages, consisting of items like a red welcome mat, pennants and t-shirts. Other items — branded car flags, bumper stickers and more — can also be purchased individually. Kelly Hopkins, marketing manager for Challenge Penticton, said the inspiration for the campaign came from Challenge Roth, the first race for what would become the Challenge Family, and one of the largest triathlons in the world. “It’s (Roth, Germany) a small town that just completely explodes with Challenge the week prior,” said Hopkins. “And they just really open their doors to everybody that comes into their town.” The Red Carpet campaign, she explained, is to help build positive experiences for the athletes and other visitors. “I want people to embrace the folks that come here and spend their time and money in our community,” said Hopkins. “We want them to feel that they are important to
CHALLENGE PENTICTON organizers are looking to the community to roll out the carpet to welcome Challenge athletes.
Western News file photo
our community and we appreciate them being here. We want this event to grow.” Hopkins said they hope to get the entire South Okanagan region involved, and they
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are rolling it out in communities all along the race course, including, Okanagan Falls, Oliver, Osoyoos, Cawston, Keremeos and Penticton. “My focus has always been to bring the soul back to triathlon, to bring the community together, to own this again,” said Hopkins. “We had very limited resources, so we had to be really creative in the way that we are out there marketing.” That includes, she said, focussing on Challenge Penticton’s social media presence as well as working at a grassroots level, approaching triathlon groups and clubs from Saskatchewan to California. “We engaged our pro athletes to go out and speak directly to those folks and talk about their Challenge experience they had here last year. That brought it a lot of registrations,” said Hopkins.
With the Aug. 3 registration deadline rapidly approaching, Hopkins said there has been a flurry of people signing up. “We are easily going to exceed our numbers from last year,” said Hopkins. “We have well over 1,000.” Challenge volunteers will be approaching local businesses to pre-order packages. The deadline for ordering is July 27 and the packages will be delivered the week of Aug. 15 in time to prepare for race week. Challenge is also seeking volunteers to help promote the red carpet campaign throughout the region. To volunteer for Roll Out The Red Carpet or to order your package contact Peggy Gilmore at pgilmore@shaw.ca or call the Valley First Challenge Penticton Canada office at 250-276-2163. For a complete package menu go to www.challenge-penticton.com/news.
Did you know: Eating organic may help dieters shed some pounds Though organic foods tend to be more costly, men and women looking to shed a few extra pounds might find it’s worth a few extra dollars to buy organic dairy rather than more traditional and less expensive alternatives. In a study published in the Journal of Dairy Science, researchers found that grass-fed cows produced milk containing 500 percent more conjugated linoleic acid, or CLA, than cows that were fed grain. That’s a significant distinction for men
and women looking to trim down, as CLA can help them burn more fat and gain muscle. Organic dairy products include cheese, milk and yogurt. Organic milk also has been shown to contain roughly 70 percent more omega-3 fatty acids than traditional milk. That, too, is important to note, as omega-3 fats have been shown to help prevent heart disease and stroke, two potentially deadly conditions that overweight men and women may be especially susceptible to.
Organic
Penticton Western News Wednesday, July 23, 2014
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Many popular items can be purchased locally Many consumers prefer to buy locally when shopping. There are several advantages to choosing local products, including the benefit of aiding your local economy by supporting a business with roots in your community. Dealing with an individual or small enterprise instead of a billion-dollar operation is another reason people are drawn to local stores and businesses. Spring and summer are great times of year to shop locally, as the warmer weather facilitates strolling community shops and business districts. The following items are popular among consumers who emphasize buying local when making their purchases. Produce If you desire fresher fruits and vegetables, then shopping locally is the way to go. According to Local Harvest, most produce is picked four to seven days before it reaches the supermarket shelves, and it might have traveled thousands of miles before landing on those shelves. A lot of produce is grown and imported from South and Central America, and such produce can take even longer to arrive on supermarket shelves. As a result, the flavor and freshness of fruits and vegetables shipped from afar might be compromised. The best way to get peak-season produce is to buy items that come from local providers. Home services If you’re in the market for a new air conditioning unit or are considering a home renovation, using a local, licensed contractor is often the smart way to go. Rather than dealing with the red tape of
a larger outfit that may subcontract its work, local businesses are often more customerservice driven. What’s more, if ever a problem arises, it’s much easier to go into a local business and discuss concerns face-to-face instead of dealing with an unknown person answering phones at a corporate call centre. Crafts The home-based arts and crafts industry has undergone a rebirth thanks to sites like Pinterest, Craftsy and Etsy. Many of the items offered in local craft shops are handmade by local artisans and not mass-produced in overseas factories. Local artisans may be your best bet when shopping for unique arts and crafts full of detail and quality. Food Dining out is a different experience when you select independent restaurants over national chains. Chefs at independently owned restaurants have a greater say over ingredients and menu choices than those at franchise establishments, and you may be introduced to foods you had never before dreamed of trying. Restaurants that team up with local food suppliers offer a double-dose of regional commerce and fresher ingredients. If you’re new to the area, browse the local newspaper, community direct-mailers and coupon books to find dining establishments in your area. There are numerous benefits to shopping locally and ideal ways to get started in your town or city. Take in a farmer’s market or street fair to get started.
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