The Hope
Standard Office: 604.869.2421 www.hopestandard.com
THURSDAY, JUNE 20, 2013
news@hopestandard.com
NEW LOGO CREATED FOR COMMUNTIY First phase of branding initiative culminates with a Brand Book
Celebrating diversity
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Roger Andrews, king of the 36th Annual B.C. Elders Gathering, watches Nelson Leon teach students at C.E. Barry how to play the traditional bone game of Slahal on Wednesday morning at the school’s Celebrating Aboriginal Diversity event. There was also story telling, cedar weaving demonstations, bannock, and mask carving.
UPDATED TRAIL MAP RELEASED FOR PARKS Manning and Skagit Valley parks mapped using GPS technology
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KERRIE-ANN SCHOENIT THE STANDARD
JEFF HOGGAN WINS CALDER CUP Hope Minor Hockey product plans to bring trophy here this summer
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INSIDE Opinion . . . . . . . . . . . . 6 Business . . . . . . . . . 8 Community . . . . . . . 9 Classifieds . . . . . 13 $
1 (PLUS GST)
New tourism website for Hope
Kerrie-Ann Schoenit Hope Standard
A new tourism website has been launched to promote the Hope area. Connect Media released phase one of travelhopebc.com last week in an effort to create a feeling of connection with the highways that merge in Hope, and all the communities along those highways, much like travelthecanyon.com does the Fraser Canyon. “Physically Hope, B.C. is a travel hub for British Columbia,” said Connect Media owner Riley Forman. “travelhopebc.com will act as
a hub for online travel marketing in British Columbia, bringing real perspective to our location.” The new website features links to adventure opportunities, attractions, restaurants, accommodations, and community events in the area. There are also several promotional videos, a business directory, and links to the online 2013 Hope visitor guide. Forman said a cultural element of travelhopebc.com will be soon introduced sharing the historical and cultural experiences Hope has to offer travellers. A Facebook and Twitter account have also been
created to support the website and campaign under the username TourismHOPE. Inge Wilson, manager of Hope Visitor Centre & Museum Complex, said Forman’s new website adds to the existing marketing tools available. “He does a great job through photos and video for adding interest and excitement to Hope’s Internet presence, which which can only benefit everyone – businesses and residents alike,” she added. “I welcome great new websites like travelhopebc.com which will expand exposure of our area to potential
visitors and we will make it just one more tool in our ever expanding tool bag of resources at the Hope Visitor Centre.” Connect Media works with private company’s and government organizations to collaborate on projects like travelthecanyon. com and Scenic7BC. Forman said his goal is to continue to work with these partners and others to expand the marketing opportunities for the tourism Industry in Hope. This fall, Connect Media will be release travelthecrowsnest.com, traveltheyellowhead.com, and travelhighway7.com.
District News
A brand new monthly feature on the back page of today’s paper. • Council Briefs • Notices • Information