MISSIONEDITION
i g n Spr Misintosion ark Y OUR•GUIDE•TO•T H E • S HO P S • A ND• S E RVI C E S • OF • M IS S ION • PA R K April 11, 2013
P
EAR Celebrate T H D Apri l 22n AY d! ~ PROUDLY SERVING YOU & YOUR FAMILY ~ • Tom Harris Cellular • M & M Meat Shops • Hansen’s Classic Pizza • Urban Fare • Connect Hearing • Sass Studio & Spa • The Source • Pharmasave • BC Signature Liquor Store • BMO • CIBC • Prospera Credit Union • TD Canada Trust
Callahan Property Group
• Mission Park Chiropractic • Mission Park Barber Shop • Mission Park Naturals • Starbucks Coffee • Mission Cleaners • Mission Creek Wine Cellars • Angelina’s Nail Spa • Freeride Board Shop • Your Dollar Store With More
For leasing enquiries call 250-717-3000 | www.callahanpg.ca | email leasing@callahanpg.ca
• Aldila Boutique • Dairy Queen • Frakas Boutique • Mission Park Flowers by Design • Fezziwig’s Artisan Bakery • Oh Sushi Japanese Restaurant • California Dreams Hair Studio • The UPS Store • Brosista Clothing NOW • CoCo Boutique OPE N!
• Spin City • Hudson Medical Centre • KFC • Westland Insurance • Clancy’s Meats • Edible Arrangements • Crescendo • Bosley’s Pet Food Plus • H&R Block • Wink I-Wear NEW
PAGE 2
MISSIONEDITION
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
Like the Dickens character it's named for Fezziwig's is deliciously full of character Why is coming to the new H&R Block location a smart move? We’ve moved our H&R Block office to a new location. But you can still expect the same high level of service from our experienced tax professionals. Stop by
BY BARRY
Artisan Bakery-Cafe • Fresh Baked European Breads & Pastries • Rich Coffees • Lush Desserts • Specialty Sandwiches
to find out how we can put our expertise to work for you.
Visit or call us today. 3A - 605 K.L.O. Road Kelowna (250) 762-8803
Coffee Punch Cards Buy 10, Get 1 Free
hrblock.ca | 800-HRBLOCK (472-5625)
Gift Cards
Redeemable at all 3 Fezziwig’s locations
Located next to the TD Bank in the Mission Park Shopping Center
ΞϮϬϭϮ ,ΘZ ůŽĐŬ ĂŶĂĚĂ͕ /ŶĐ͘
is calling
Mani Spa | Pedi Spa | Massage Waxing | Infra Red Sauna OFFERING GEL, SOLAR, SHELLAC & ACRYLIC NAILS
778-478-9720
#7-3151 Lakeshore Road
✁
Serving the Mission for over 30 years
10% Off
YOUR NEXT PURCHASE
SAVE 10% on your next
HAIR CUT Until April 30/2013
th wi
Sale items excluded Mission Park Centre • 14-3151 Lakeshore Rd.
250-763-3016 missionparknaturals.com
Fezziwig’s Bakery-Cafe is located in the Mission area of Kelowna, B.C. We opened March ‘06 with a vision to serve nourishing home-style meals in relaxed surroundings. Mr. Fezziwig is the well loved character in Charles Dickens ‘A Christmas Carol’. You meet him when the Spirit of Christmas Past reminds Scrooge how much his first employer loved life and all things joyful. Like Scrooge, you will enjoy a feast for the senses when you visit Fezziwig’s. Our ingredients are locally sourced and wherever possible, organic. Because we care for the environment, we endeavour to use only biodegradable
packaging. We serve Cherry Hill Coffee. They are a Kelowna based, family run company. Their beans are organic and fair-trade sourced, and they roast our beans as we order them, providing us with the best tasting and freshest coffee available. Please visit our new location in Kelowna. WiFi is available at both cafe locations. Our customers have asked and we are now open for breakfast! Looking forward to having you drop into Fezziwig’s for a wonderful breakfast. Please view our Breakfast Options page. Open Monday to Friday from 7:30 am to 3:30pm
TAX TIME
· Pamper your Beauty · Nurture your Body · Relax your Mind · Experience your Senses
* Full Supplement Line * Sports Nutrition * Natural Hair & Open Sunday Body Care 10-4
GERDING
250-762-8256
t
s hi
ad
A financial services agency with a humble history has opened a new office at Mission Shopping Centre. H&R Block started from modest beginnings in the U.S. and has since expanded across North America, including several locations across the Central Okanagan. In the early1940s, Henry Bloch was attending classes at Harvard Business School when he stumbled onto a pamphlet in the Harvard Library that illustrated the challenges facing America’s small businesses. The message sparked a desire for Henry to help small companies succeed. He imagined a company providing comprehensive services, including collection and management, accounting, temporary workers, and tax management for small businesses. With $5,000 borrowed from his aunt, Henry and his older brother, Leon, set forth to make Henry’s dream a reality. In 1946, the brothers opened United Business Company, providing bookkeeping services from a rented storeroom office on Main Street in Kansas City, Mo. The business struggled the first year, and Leon returned to law school. Henry,
however, was determined to make the company work. He eventually landed a bookkeeping assignment for a small hamburger stand, and business took off. Soon after, Henry’s brother Richard joined him and quickly worked his way up to partner. The business changed in 1955 when a client suggested the brothers advertise tax preparation services in The Kansas City Star. People from all over the city began coming to the Bloch brothers to have their tax returns done, prompting Richard and Henry to specialize exclusively in income tax preparation. As their business expanded, the brothers began to realize that “Bloch” was difficult for customers to pronounce and spell. And so, on Jan. 25, 1955, the brothers incorporated and renamed their business H&R Block, Inc., a name that has become synonymous with tax and other financal services in the years since. Contact the new location in the Mission at 250-762-8803.
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
MISSIONEDITION
PAGE 3
CoCo:
A UNIQUE BOUTIQUE April 18 - 19 - 20 Stop in for:
Step inside the CoCo Boutique in Mission Park Shopping Centre and you will find a unique selection of footwear, clothing and accessories.
• Prizes • • Refreshments • • Demos • WE’LL SEE YOU HERE!
Branch hours Monday-saturday 9:30 am-9 pm; sunday 11 am-6 pm
41-3155 Lakeshore road #
Open to serve you daily BY BARRY
GERDING
Step inside the CoCo Boutique in Mission Shopping Centre and you will find a unique selection of footwear, clothing and accessories. And the key word is unique, as store owner Cheryl Blum is offering items that you won’t find anywhere else in Kelowna, in particular with some of the jewelry accessory items that she’s helped design herself. The CoCo Boutique was located down on Pandosy Street since Blum opened the shop seven years ago, and she made the move to the Mission Mall in February. “Everyone wants to say what they have is unique but I know with certainty that what we carry you won’t find anywhere else,” Blum said. She credits that to putting in hard work to search out new clothing, accessory and footwear lines that are not necessarily widely available. “I enjoy going out and hunting for new things that are up and coming to offer my customers. I have a passion for that and I love doing it,” she said. “There is no better feeling for me then sending a customer out the door excited about what they’ve purchased. That’s what I like to see. I don’t believe in just making the sale, I want to make a sale where the customer leaves the store super-happy with what they’ve bought.” Blum said she made the move from Pandosy St. to Mission Park mainly to find more space, in order to offer customers more clothing and footwear and to stay in the Mission area. Blum moved to Kelowna from Saskatoon, where she had worked in a
government job after graduating with a Bachelor of Arts degree in business from the University of Saskatchewan. She said many people comment on the CoCo name to her business, which she says came from her dad. “That was his nickname for me growing up. He passed away shortly before I moved to Kelowna and I still miss him today. My mom and I were talking back then about possible names for the store. I wanted something that had a personal meaning to me, but using my own name sounded really lame,” she recalled. “Then we thought about the CoCo nickname, and that just seemed perfect because it came from my dad.” CoCo Boutique can be contacted at 250-861-4400, online at www.cocoboutique.ca, or the Facebook page for daily arrivals.
CoCo BOUTIQUE
Spring is here
Stop in our New Store for Fresh, New Arrivals of Clothing, Footwear & Accessories!
Mission Parking Shopping Centre #25 250-861-4400 Mon.-Sat. 10-5:30pm • Sun. Noon-4pm
250-717-5330
Treat Mom to a special surprise
For a limited time at participating DQ stores. ® are registered trademarks of Am. D.Q. Corp. ® Am. D.Q. Corp. 1998. Proud sponsor of the Children’s Miracle Network
HUDSON Medical Centre Family Practice
Dr. Hudson
250-763-0999 11-605 KLO Rd Kelowna, BC
#
New Patients Welcome
PAGE 4
MISSIONEDITION
A
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
MISSIONEDITION
PAGE 5
pril is the month to fight back April 27 is Daffodil Day
A Special Thanks
to these Mission Park merchants for their support of our Daffodil Campaign: 3155 LAKESHORE RD. KELOWNA (250)762-7471 Monday-Saturday 9am-9pm Sunday 10am-7pm
Wear a daffodil pin to show your support for those affected by cancer
Wine Sale … this month Make a WINEXPERT wine kit and taste Make a Winexpert wine kit the award winning and theyourself. award winning difftaste erence
• CIBC • Frakas • Westland Insurance • Crescendo • CoCo Boutique • Mission Park Flowers • Pharmasave • BC Liquor Store • Urban Fare
difference yourself.
- AUSTRALIAN SHIRAZ this - AUSTRALIAN CHARDONNAY month - PINOT NOIR - PINO BLANC
Wine Sale
Telephone: 250-862-9463 or (862-wine) In Mission Park Shopping Centre #22-3155 Lakeshore Rd. Kelowna, BC
Start Spring with a smile!
15-50%
WEDNESDAY SPECIAL
Off the entire store!
YES... EVERYTHING Only fresh, natural ingredients are used by our Chef to create the ultimate hand-made pizza.
JOIN THE FIGHT
“You’re Welcome”
250-860-7775
250-717-3565
MISSION PARK SHOPPING CENTRE
Mission Park Shopping Centre
#5-605 KLO Rd.
April 27 is Daffodil Day — wear a daffodil pin to show your support for those affected by cancer.
Dr. Louise Desaulniers & Dr. Mike Desaulniers
FOR
DINE
250-763-8060
Item of lesser value will be free.
Only applies to items dropped off on the special day.
19
99
EACH PACK INCLUDES:
2 MARINATED SIRLOIN STEAKS 2 LEMON HERB SHRIMP SKEWERS 2 STUFFED MUSHROOM CAPS 2 STUFFED POTATOES
Mortgages Mon.-Fri. 8:30-6:00 Saturday 9:00-5:00
OPEN SUNDAY 10:00-4:00
Your best coverage is our only policy auto ∙ home ∙ business ∙ so much more
#2-605 KLO Road 778-478-0744
fightback.ca
insideour about our V.I.P. Service& AskAsk about FREE pick-up Delivery V.I.P. Service
250-763-4521
2 CAN A place for family wellness
New Spring Arrivals
WEAR A DAFFODIL
Making great pizza is our Public Service! www.kelownapizza.ca
Check us on Facebook for upcoming events
250-979-6420
#27-3155 Lakeshore Rd. www.westland-insurance.com
MINK PINK SPRING COLLECTION
Like Frakas Boutique on Facebook or visit us at www.frakas.ca
20-3155 LAKESHORE ROAD (1 block from Gyro Beach)
762-2234 • www.frakas.ca
Designed to Fit Your Needs NOW
OPEN SATURDAY 9:30 am - 4:00 pm
Complimentary Financial Review
250-979-7817 16-3155 Lakeshore Road Kelowna, B.C. V1W 3S9 MISSION PARK SHOPPING CENTRE
Mission Park 19 3155 Lakeshore Rd.
Oh SUSHI
Japanese Restaurant
250-860-6012
™
Shipping • Printing • Mailboxes • Faxing Services
Beside TD Canada Trust at Mission Park Dine In or Take Out
• WE FAX WORLDWIDE •
The UPS Store 250-860-3334
™
9-3151 Lakeshore Road • Mission Park
More Clean ~ Fresh ~ Tasty
www.aldilaboutique.com 250-763-4840 Mon-Fri 10-7; Sat 9:30-6; Sun 12-4
PAGE 4
MISSIONEDITION
A
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
MISSIONEDITION
PAGE 5
pril is the month to fight back April 27 is Daffodil Day
A Special Thanks
to these Mission Park merchants for their support of our Daffodil Campaign: 3155 LAKESHORE RD. KELOWNA (250)762-7471 Monday-Saturday 9am-9pm Sunday 10am-7pm
Wear a daffodil pin to show your support for those affected by cancer
Wine Sale … this month Make a WINEXPERT wine kit and taste Make a Winexpert wine kit the award winning and theyourself. award winning difftaste erence
• CIBC • Frakas • Westland Insurance • Crescendo • CoCo Boutique • Mission Park Flowers • Pharmasave • BC Liquor Store • Urban Fare
difference yourself.
- AUSTRALIAN SHIRAZ this - AUSTRALIAN CHARDONNAY month - PINOT NOIR - PINO BLANC
Wine Sale
Telephone: 250-862-9463 or (862-wine) In Mission Park Shopping Centre #22-3155 Lakeshore Rd. Kelowna, BC
Start Spring with a smile!
15-50%
WEDNESDAY SPECIAL
Off the entire store!
YES... EVERYTHING Only fresh, natural ingredients are used by our Chef to create the ultimate hand-made pizza.
JOIN THE FIGHT
“You’re Welcome”
250-860-7775
250-717-3565
MISSION PARK SHOPPING CENTRE
Mission Park Shopping Centre
#5-605 KLO Rd.
April 27 is Daffodil Day — wear a daffodil pin to show your support for those affected by cancer.
Dr. Louise Desaulniers & Dr. Mike Desaulniers
FOR
DINE
250-763-8060
Item of lesser value will be free.
Only applies to items dropped off on the special day.
19
99
EACH PACK INCLUDES:
2 MARINATED SIRLOIN STEAKS 2 LEMON HERB SHRIMP SKEWERS 2 STUFFED MUSHROOM CAPS 2 STUFFED POTATOES
Mortgages Mon.-Fri. 8:30-6:00 Saturday 9:00-5:00
OPEN SUNDAY 10:00-4:00
Your best coverage is our only policy auto ∙ home ∙ business ∙ so much more
#2-605 KLO Road 778-478-0744
fightback.ca
insideour about our V.I.P. Service& AskAsk about FREE pick-up Delivery V.I.P. Service
250-763-4521
2 CAN A place for family wellness
New Spring Arrivals
WEAR A DAFFODIL
Making great pizza is our Public Service! www.kelownapizza.ca
Check us on Facebook for upcoming events
250-979-6420
#27-3155 Lakeshore Rd. www.westland-insurance.com
MINK PINK SPRING COLLECTION
Like Frakas Boutique on Facebook or visit us at www.frakas.ca
20-3155 LAKESHORE ROAD (1 block from Gyro Beach)
762-2234 • www.frakas.ca
Designed to Fit Your Needs NOW
OPEN SATURDAY 9:30 am - 4:00 pm
Complimentary Financial Review
250-979-7817 16-3155 Lakeshore Road Kelowna, B.C. V1W 3S9 MISSION PARK SHOPPING CENTRE
Mission Park 19 3155 Lakeshore Rd.
Oh SUSHI
Japanese Restaurant
250-860-6012
™
Shipping • Printing • Mailboxes • Faxing Services
Beside TD Canada Trust at Mission Park Dine In or Take Out
• WE FAX WORLDWIDE •
The UPS Store 250-860-3334
™
9-3151 Lakeshore Road • Mission Park
More Clean ~ Fresh ~ Tasty
www.aldilaboutique.com 250-763-4840 Mon-Fri 10-7; Sat 9:30-6; Sun 12-4
PAGE 6
MISSIONEDITION
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
The eyewear you've been waiting for
SPIN CITY
Wink-i-wear is an optical boutique
Glasses so cool, you’ll never wear contacts again.
NOW OPEN
LAUNDROMAT
Mission Park Shopping Centre
• Quilts • Duvets • Sleeping Bags • Dry Cleaning • Ironing • DROP OFF SERVICE •
Monday-Friday 9-5; Sunday 10-3
Monday-Friday 8:00 am-8:00 pm Saturday 8:00 am-6:00 pm Sunday 9:00 am-5:00 pm 10 - 605 KLO Road
250-860-7003
MISSION PARK FLOWERS
by Design The perfect gift FOR ANY OCCASION!
#6-3151 Lakeshore Road
250-860-4457
www.missionparkflorist.ca Fax 250-860-4452 Toll-free 1-800-550-3522
#7 - 605 KLO Road
Wink i Wear is Kelowna’s elite optical experience, carrying independent luxury frames as well as unique vintage eyewear. Come visit us and experience the service you’ve always wanted and the selection you’ve always dreamed of.
250.862.WINK (9465) www.winkiwear.ca
Fantastically Fresh
CONGRATS with banana slices dipped in a combination of white & semi-sweet chocolate… chocolate dipped pineapple, strawberries, grapes, melon, in a graduation ceramic.
www.ediblearrangements.ca
250-979-0044
Mission Park Shopping Centre
We can help you with all your financial needs. • personal banking • business banking • investment advice
#4-605 KLO Road KELOWNA, B.C.
250-861-4727
Talk to us today 1.888.440.4480 prospera.ca
unlike any other in the Okanagan. Quality hand made designs created by top eyewear designers world-wide, are now available in Kelowna. Laura had a vision to create an eyewear store in Kelowna that would add to the destination experience of our beautiful city. “Too many people were driving to Vancouver to find unique eyewear, so I felt there was a need to bring fabulous styles, from New York, Italy and France to Kelowna.” she says. “A proud moment for me was when Tart Optical, maker of Tart Arnels worn by Johnny Depp and other celebrities offered Wink-i-Wear the exclusive rights to distribute the product in Canada.” Many of the lines carried at Wink-i-Wear are not available anywhere else in the Okanagan. Lens quality is also a big deal at Wink-i-Wear. The store has a cutting edge piece of technology from Essilor called a Visioffice, which has the ability to take detailed, individualized measurements from each frame and marry them with the wearers facial characteristics to produce very high quality prescription lenses and optics. Wink-i-Wear also carries the Okanagan’s largest selection of vintage never worn eyewear, and supplies period spectacles for TV, movies and theme weddings or parties. Among the store’s specialty product lines is Drift Eyewear, specializing in handmade frames made of sustainable wood and distinguished by eco-friendly designs. Their latest model, Delta Blues, is made from the reclaimed wood from 100-year-old cypress recovered from the bottom of the Mississippi River. Entourage of 7 is a luxury eyewear label that constantly reinvents itself. It is always at the forefront of design, technology and is the essence of cool. Etnia Barcelona is an independent brand of handmade eyewear with a wide range of colours and designs for everyone who wants to express him- or herself beyond the cannons imposed by momentary and passing fashion and trends. Face à Face is a stunning designer from Paris with amazing colours and shapes, each frame is uniquely detailed and handcrafted. Gold & Wood is a gateway to subtle
luxury, where quality and opulence of the materials and workmanship speak for themselves. Gold & Wood has been worn by celebrities such as Catherine Heigl, Antonio Banderas and Elise Crombez. Designed and handmade in France, J. F. Rey has some of the finest attention to detail seen in eyewear. Exquisite detail goes into every frame and can particularly be seen in their Lace & Silk lines. Kaenon is a high quality impact resistant line of sunwear with incredible optics. Glass wasn’t strong enough, and polycarbonate wasn’t clear enough. Neither material allowed for adequate customization of tints and light transmission levels. Kaenon’s proprietary SR-91 is the only lens material that combines the superior optical quality of the finest glass and the lightweight, strength and impact resistance of polycarbonate. All of the best properties. No compromises. No short-cuts. Lerocher New York is an independent lifestyle brand that creates premium eyewear for people who like striking shapes, colours and patterns. Bringing vibrant, unique and one-of-a-kind eyewear front and centre, Lerocher New York takes optics to a personal, stylish and artful experience. Oga, a refined line of Men’s eyewear with Scandinavian designs and is grandfathered by 4 generations of eyewear designers. Ørgreen is designed and developed in Denmark and each frame is handmade in Japan. Individually crafted with more than 100 processes, each frame can take up to six months to achieve its penchant for perfection. Strongly rooted in Danish design, Pro Design dares to be bold and optimistic, creating award winning products with an aesthetic appeal and an unexpected twist. This philosophy strives to enhance and complete the best facial features. Wink-i-Wear is now open Monday through Saturday at the Mission Park Mall, #7-605 KLO Road. Come by and check out the unique selection or call 250-862-WINK (9465) or check out the store’s website at www.winkiwear.ca
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
…for Hair, Hands & Body The Sass Studio & Spa has been a business mainstay at the Mission Shopping Centre for the past eight years, but the salon continues to add to its services to accommodate customer demands. The salon, co-owned by Carolyn Russo and Cara Carpenter, has three new features. One is a boutique that offers fashionable handbags and hats made by the San Diego Hat Company. The hat company was launched by the new Original Cotton Crotchet Hat concept that the company founders, Andrew Bleecher and Teresa Gardner, originally discovered the idea from during a trip to Bali.
Started in a garage, the company has since grown creating a new fashion line of hats every year worldwide. Also new to the salon is Mona Garr, a nail technician who specializes in body sculpture services such as bio nails, lash extensions and waxing. As well, Sarah is the new aesthetician in the salon, specializing in detox body wraps, body sculpting, cold laser treatments for antiaging, skin acne, cellulite and sun damage and eyelash extensions. The newcomers join the experienced Sass Studio lineup of hairstylists that includes Cara, Carolyn, Kim, Betty, Laura, Jane and Alicia.
MISSIONEDITION
A New You
PAGE 7
Open 7 days a week Hundreds of meal ideas. One aisle.
for
Spring! STUDIO & SPA
HAIR ✦ ESTHETICS ✦ NAILS
Our simple meal solutions leave more time for you to enjoy the great outdoors! Visit M&M Meat Shops for quick & easy meal solutions
EVERY DAY!
#6-605 KLO Road, Kelowna | Mission Park Shopping Centre
250-869-0004
www.mmmeatshops.com
250-861-8818
Fully Licensed by the Cosmetology & Trade Association
Spring has Sprung! Come in and ask our PET EXPERTS about the hottest toys, treats, beds and clothing this season.
Bosley’s Kelowna Mission Park Shopping Centre #17 – 3155 Lakeshore Road Kelowna, BC 250.868.3966
Trade-up what you have for what you want Motorola RAZR V
0
$
Galaxy S III
iPhone 5 from
0
$
9995
$
#11-3151 Lakeshore Road
250-860-5531 www.thesource.ca
MISSION PARK
BarBer
Shop Regular Hair Cut
16
$
"Treat the Earth Well. It was not given to you by your parents, it was loaned to you by your children." ~ Kenyan proverb
CELEBRATE EARTH DAY APRIL 22nd
Conveniently located in Mission Park Shopping Centre
250-762-6273
00
Seniors
(over 65) & Students (under 15)
10
$
00
250-762-5620
WALK-IN or APPOINTMENT 12 - 605 KLO Rd., Facing Richter St.
PAGE 8
MISSIONEDITION
A G U I D E T O T H E S H O P S & S E RV I C E S O F M I S S I O N PA R K
FOR THE LOVE OF
Fun &Games
Pallindrome Play:
A palindrome is a word, phrase, verse, or sentence that reads the same backward or forward. See if you can solve these palindrome riddles!
1. What word becomes a palindrome when viewed upside down and backwards? 2. Pronounced as one letter but written with three, only two different letters are used to make me. "I'm double, I'm single I'm black, blue, and gray. I'm read from both ends and the same either way." 3. What word, when written in capital letters, is the same forwards, backwards and upside down? 4. What call for help, when written in capital letters, is the same forwards, backwards and upside down? 5. How did Adam use a palindrome to introduce himself to Eve when they first met? Find more great games and puzzles like these at www.theKidzpage.com and www.ActivityVillage.co.uk
answers
T I P S
I L L DEA L AN END
Have fun colouring these spring daffidils
Palindromes: 1) SWIMS 2) EYE 3) NOON 4) SOS 5) Madam in Eden, I'm Adam