Special Features - 5 W's of Business 2012

5 W’s

who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | why | who | what | when | where | why | who | what | when | where | why who | what | when | where | why | who | what | when | where | 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W H O W H AT WHERE WHEN W H Y

The

of Business

2 The 5 W’s of Business

Wednesday, May 16, 2012

The Rock Wood-fired Pizza & Spirits continues to flourish BY MARK WEBER Red Deer Express

W

ith an emphasis on familyfocused, full-service casual dining, The Rock Wood-Fired Pizza & Spirits continues to flourish in Red Deer since opening its doors in 2010. They are located at 40B, 5250 22nd St. Sandy Nesbitt, a co-owner of the local restaurant, said the staff is excited to be launching special summer features in tandem with their spring patio opening. “I think we were the first patio to open this year in the City and it was packed.” Though focusing on gourmet woodfired pizza, The Rock offers an array of pasta dishes, burgers, sandwiches and salads. Add a slate of unique microbrews and cocktails to the list and there is truly something for virtually any taste. The key to their ongoing success also stems from their emphasis on establishing a family-friendly atmosphere while maintaining a cool, sophisticated edge. The rock and roll themes and

tunes appeal to virtually all ages as well, he said. Opened in 1995 as a gritty local pizza joint in Tacoma, Washington, The Rock’s gourmet pies and atmosphere quickly gained recognition. Numerous locations were added throughout Washington and Oregon and later to Canada. Further expansion plans continue to take shape as well. Nesbitt said the high quality ingredients richly enhance the flavours of their multitude of menu options. The Rock’s pies are made with fresh, hand-tossed dough, topped with premium ingredients and then baked in their famous woodfired ovens. And the variety of tastes is extensive, with 23 unique combinations for guests to choose from. But really, the possibilities and ultimate combinations are endless, said Nesbitt. Of course, an energetic and committed staff also make The Rock stand out amongst Red Deer eateries. Nesbitt said plenty of time is spent in training staff on effectively connecting with customers. Managers are also very hands-on

too, regularly chatting with patrons in the dining room. “They’re very approachable and friendly.” Meanwhile, Canada has proven to be an ideal location to expand into from the United State. And Red Deer was a terrific place to start, said Nesbitt, who also co-owns the rights to establishing the brand across the nation. “Red Deer has been fantastic,” he said. “It was a great place to launch from – the support has been really strong.” Next up, the team is looking to open restaurants in Calgary, Regina and Edmonton and St. Albert. Meanwhile, it’s not just the customers who have taken note. The chain has garnered critical acclaim as well -- The Rock’s continued success has earned the company recognition as America’s Number One Independently Owned Pizza Chain by Pizza Today Magazine. Indeed, the future holds plenty of promise for The Rock, with plans to open restaurants all across North America. Keep Rockin’ LLC, the franchisor of The Rock, signed a Master Development

Agreement with Great Times Pizza Ltd. to develop 40 stores in Canada. Keep Rockin’ LLC, has also signed an agreement with the H. Katz Capital Group, forming Dream On, LLC and plans to open 15 to 30 new locations throughout the country by 2018. With many restaurants shifting their focus away from being primarily family-friendly, Nesbitt said there is plenty of demand for what the chain has to offer. Ultimately for Nesbitt, who has worked in the restaurant business for many years, The Rock has proven the ideal restaurant concept to introduce locally and nationally. And it’s the connecting with people that continues to fuel his enthusiasm for his work. “When we looked at The Rock, we saw that it was so edgy and well-branded,” he said. “I knew the whole Canadian marketplace was ready for it.” For more information, call 403-3097365 or check out www.therockwfp. com. GM Curtis Kiriakides and KM John Devine. editor@reddeerexpress.com

National Award Winning Pizza Hell Ya...That’s Ya...That s Good Pizza! Pizza Gaetz Ave Crossing, #40b, 5250 - 22nd St. 403.309.7365 www.therockwfp.com

The 5 W’s of Business 3

4450 - Hwy 12E, Lacombe, AB 403-782-2277

BY KIRSTEN PALARDY Red Deer Express

H

eritage Chrysler sets themselves apart from many other dealerships by capitalizing on their small-town location and atmosphere. “We are one of the few familyowned dealerships left which is pretty unique and we work hard to establish deep ties to the community,” said General Sales Manager Doug Brown. Brown said they are very happy to be serving their third generation of customers in an environment that he describes as not being pressured like many of the larger dealerships. “In a larger centre they’ve already predetermined what’s going to happen and then they try to get the customer to adapt to that, whereas here we don’t approach with a preconceived notion of what we want to happen.” Brown said 63% of the business they do is repeat customers or referrals. Being family owned is another benefit to customers, said Brown. “The owners are able to make decisions quicker without having to go through the bureaucratic channels. If they want to do something to help a customer they don’t have to go through a book of policies to make a choice.” Every situation is different and every customer’s finances are taken into consideration when selling a vehicle. Brown said because of the family-owned small town approach there is also a large commitment to local sponsorships. “It’s a project

of the president to sponsor youth programs. They acknowledge it is important to support the people that have supported them for 25 years.” Even with the economy going through some rough patches Brown said the company fared well because of the relationships they build with their customers. “They might not have come in to buy a brand new vehicle but they come to us for a good quality pre-owned vehicle. And even if they didn’t need a new car they continue to come to us to get their vehicles serviced.” Brown said because of Heritage Chrysler’s focus on treating their customers well it has ensured their existence. “We know many of our customers on a first name basis and see them around town at the grocery stores and gas stations.” Brown also said the staff go out of their way to do things for their customers. “We have

service loaner vehicles which most dealerships have quit doing and we bring in mechanics to do emergency service. We have a lot of truck owners where their truck is their work so we do our best to make sure they’re always mobile.” Integrity is a huge part of what Brown said makes Heritage Chrysler unique. They stand behind their product and what they tell customers. “Quality is something that is hard to put a price on. Every one of our customers is treated with respect.” On top of the focus on community and customer service, Brown said the company is successful because they have some of the best product on the market. “The product we sell has been acknowledged by the awards it’s been given for safety and quality. When you have a product you can be proud to display to people that’s a very positive thing.” Brown also explained the pre-owned vehicles available for purchase at Heritage Chrysler have undergone thorough inspections equivalent to that of an out-of-province inspection. “If we see something at a passable level we usually repair it anyway. When a person purchases a vehicle we want them to walk away happy with what they have bought.” Heritage Chrysler is located at 4450 Highway 12 east Lacombe. For more information or a list of inventory visit www.heritagechryslerdealer.com or call 403-782-2277. kpalardy@reddeerexpress.com

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Wednesday, May 16, 2012

4 The 5 W’s of Business

Wednesday, May 16, 2012

O2XY-wellness is a breath of fresh air for Central Alberta BY KIRSTEN PALARDY Red Deer Express

F

or people looking for a place to relax, a place to heal, or a place to find some answers, o2xy-wellness is the place to be. Owners Al and Chris Evans said they wanted to offer something to Central Albertans that they would otherwise have to travel a fair distance to find. “We went into this business with the intent to provide customer service. We both felt we had more to give and we wanted to find a way to do that,” said Chris. Some of the services offered by o2xy-wellness include sleep apnea testing and treatment through use of cpap machines, hyperbaric oxygen therapy and primordial sound meditation. “The hyperbaric chamber provides oxygen under pressure which provides the client with oxygen over

and above what they would normally have,” said Chris. There are many benefits to hyperbaric therapies but Chris and Al said they felt that other clinics using these techniques were too limiting. Rick Splett said after some research into hyperbaric therapies he sought treatment through o2xywellness for his father who had suffered a stroke that impacted his mobility and circulation in his lower extremities. “My father started receiving his 40 treatments in 2011. By the time half the sessions were complete I noticed a significant improvement in his circulation, with swelling in his feet virtually eliminated,” said Splett. Splett said his father’s overall skin tone indicated increased oxygen throughout the body and that his core body strength has improved as well since com-

pleting his treatments. “This is usually only available in larger centres and we wanted to bring it to Central Albertans who would otherwise have to travel to get these services,” said Chris. Karla Freeman said prior to her second use of the hyperbaric therapy she had a migraine-like headache. “I called in and luckily there was an opening. In about 20 minutes I could feel the relief from being in the oxygen chamber,” said Freeman. Julie Blow has had Multiple Sclerosis since 1991 and said when her husband and mom told her about hyperbaric oxygen chamber therapy that she agreed to try it. “I didn’t really expect anything to happen at first but after a few treatments I began to feel a little stronger and even took a few steps while supported. After each week I was able to

walk a little further,” said Blow. Blow also said that she is now able to do more with her hands and there have been improvements to her speech. Chris also teaches the meditation at o2xy-wellness and said it’s a calming and relaxing experience. “The goal is to take time to quiet your brain and set your intentions for the day and then go out into action.” She said it is a very simple method of meditation and that anybody could learn it. “We want to go that extra mile which is what we weren’t able to do previously. We want people to get healthy and we are so happy when we see the improvements.” Al said that the sleep apnea testing as well as providing the cpap machines is an answer to a public need. “Sleep apnea can

Al a and nd Chris Evans

mimic a lot of other conditions,” said Chris. Al and Chris both agree that if you feel the symptoms of sleep apnea including feeling constantly fatigued or falling asleep at unusually short intervals it is important to get tested. “The important thing to note is that testing is easy, simple, done at home and it only takes five minutes to show someone how to set it up,” said Al. Sleep apnea is a sleep

disorder that causes abnormal pauses in breathing or moments of low breathing. It can be diagnosed with one test and in as little as one night. “When you add all of the techniques we offer together it’s a huge group of people that could potentially benefit from our business,” said Al. For more information, visit www.o2xywellness. com or call 403-347-0277. kpalardy@reddeerexpress.com

#293 - 28042 HWY 11 • Burnt Lake Industrial Park (Beside Laebon Group Building) info@o2xy-wellness.com • (p) 403.347.0277 • (f) 403.347.0288

The 5 W’s of Business 5

Wednesday, May 16, 2012

New self-defense workout Sensation hits Central Alberta

BY ERIN FAWCETT

Red Deer Express

Women are taking advantage of a new workout sensation that incorporates elements of self-defense in Central Alberta. 30 Minute HIT opened its doors in Sylvan Lake in Hewlett Park Landing last October. A second location is slated to open in Red Deer this coming fall as well. “This is a boxing/kickboxing circuit training for women only,” said Todd Plotnikoff, who owns the training facility with his wife Jennifer. “It only takes 30 minutes to run the circuit and the intensity of it is phenomenal.” The full-body workout is designed to accommodate the busy lives of women. The circuit consists of techniques taken from boxing & kickboxing, self-defense and core stability training. Each station is two minutes long and there is a 15 second break in between each making up a 30 minute time period. “You are buying into a self defense program and we are READY? and how to going to teach basic boxing ARE and kickboxing punch and kick properly. Over and above any other circuit training out there, you walk away honing a skill,” said Todd. 30 Minute HIT is a franchise that originated in 2004 in B.C. and Jennifer discovered it while visiting her sister and participating in a FREE TRIAL for the first time. “After she finished running the course, she knew this

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Western RV is the first choice for new or used RVs

BY ERIN FAWCETT

W

Red Deer Express

ith friendly, knowledgeable staff and a bright, open showroom packed with product, Western RV vows to be the first choice in your hunt for a new or used RV. The business is located in the Queen’s Business Park, along Hwy. 2. “If you’re looking for the good deals, come to the north side of the river,” said Todd Plotnikoff, general manager and project manager for the company. “You can do your looking, but come and see us -- you won’t be disappointed.” In addition to carrying a wide variety of RV’s, fifth wheels and tent trailers, Western RV also offers a good selection of uniquely styled Ironhorse motorbikes and a wide selection of accessories. The large showroom offers a lot of opportunity to check out the many products Western RV carries. And if the little ones come along, they will get an experience all on their own. Western RV also offers a Kids Cave which includes Play Station 3, Xbox 360, satellite TV and arcade games to keep them busy while you shop. “The kids love it,” said Plotnikoff. “It’s a great chance for the parents to do their shopping and it keeps the kids occupied.” Western RV Group of companies is eight dealerships strong and has locations in Lethbridge, Calgary, Airdrie, Leduc, Sherwood Park, Grande Prairie, Kelowna and of course in Red Deer. “We will service our customers at any of those locations,” said Plotnikoff. “If you choose to do

business with us, you’re not just buying one dealership, you’re joining a family. At Western RV it’s not just about the sale but taking care of all our customers after the sale. We know service is important to our customers therefore we make a point of offering the service facilities from all our locations accessible to every customer. We’re more than just a sales centre.” Western RV offers competitive prices, everyday! “We build value into every deal.” Plotnikoff added Western RV has something for everyone whether it is those looking for an entry-level trailer or those looking for a luxury model. “Our sales staff is non-commission, so there is no pressure. If our customers have a budget, then we work within that budget. We don’t try and up sell them, that only upsets the customer and then the shopping experience is no longer fun, it becomes very stressful for the buyer. Our goal is to make this a fun and pleasant experience,” he said. For more information about the many products Western RV has available call 1-877-356-9399 or visit the showroom at 65 Burnt Park Dr. in the Queen’s Business Park North Red Deer. Look for the big orange guitar on highway 2! Also check out www.westernRVcountry.com Western RV is open Monday to Thursday from 9 a.m. to 8 p.m., Friday and Saturday from 9 a.m. to 5 p.m. and Sunday and holidays from 11 a.m. to 4 p.m. efawcett@reddeerexpress.com

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6 The 5 W’s of Business

Wednesday, May 16, 2012

OMFORT OMMUNITY and

at The Redwoods Retirement Residence BY MARK WEBER

T

Red Deer Express

hose looking for a warm, inviting retirement home rich in community spirit should check out the The Redwoods Retirement Residence. Described as an integrated care model, the goal at The Redwoods is to enrich the lives of seniors whether they are fully independent or require Supportive Living Level 3 care. This would include a range of services from the availability of home care support and scheduled personal care to a medication assistance program. “By having this model of care, residents can stay in one place much, much longer,” explained Charmaine Kramer, general manager at The Redwoods. “They can age in place. “The Redwoods is also small like a family community because with 80 suites, you get to know everyone’s name and you get to be like family.” The site features large private suites with full kitchens, housekeeping, laundry service, all meals, health and wellness clinics, exercise classes, a games room and library, daily activities and outings on a private bus. “On Mondays and Fridays they take residents on shopping trips, and on Tuesdays and Thursdays they take them to their individual doctor’s appointments. And on Wednesdays, we call it ‘Where do you want to go Wednesdays’. We will drop residents off and pick them up anywhere within the City limits.” Kramer added the dining program is one of the best – for every meal there are two specials to choose from. “If

neither special works for them, we have an a la carte menu as well with up to 12 different choices for each meal.” For exercise programs, there are as many as eight to take part in each week from ‘sit and be fit’ to yoga and Tai-Chi. As to recreational activities, there are five to six events planned each day. It’s all about staying busy and engaged. “We really focus on active aging,” said Donna Schumacher, assistant general manager. “Residents can be as busy as they would like to be.” Another feature is the inclusion of recovery suites which are ideal for those who have just had surgery. It’s the perfect place for transition from the hospital or for caregiver relief as well. For $105 per day, guests can have three meals a day, medication supervision, access to amenities and social programs and personal care assistance. Meanwhile, residents can’t say enough about The Redwoods Retirement Residence. Ted Decker said he had to make a move four years ago because of his wife’s failing eyesight. “Of course, when we got here, we were accepted.” When the couple first arrived, he told staff of their passion for gardening. Ted, now 93, takes care of the gardens on the premises and oversees the garden club. “We’re happy. We’ve been treated well, and we really enjoy it. We always tell our friends about it, too.” Mary Topley, 84, is also very pleased with her home at The Redwoods. She moved in about three and onehalf years ago. “This is home and where I’ll spend the rest of my life I hope,” she said, adding that

the social aspect is especially wonderful. She also loves the location of the facility in Deer Park, and the activity options that are available to residents. “There is something to do everyday, if you want to do it. I really like it here, and I think people should look into it early on. My family is happy – they know I’m safe and that I’m being looked after.” Ultimately, Kramer said the benefits of community living are tremendous. “It’s much healthier for people to move into a community like this where they are encouraged to eat healthy and exercise,” said Kramer. “And the social aspect is huge. When you are with your peers, and you are encouraged to keep yourself active and healthy, it’s much better all-around. “I always tell people there are fancier places, but they don’t have our ‘heart’. It’s The Redwoods caring staff that makes us Red Deer’s best choice.” Schumacher agrees. “Once you come in the doors, you feel the warmth.” For more information, call 403-309-6333 or visit www. theredwoods.ca.

6 Daykin Street, Red Deer, AB

403.309.6333

editor@reddeerexpress.com

Red Deer’s best value in full-service rental retirement living

The 5 W’s of Business 7

Wednesday, May 16, 2012

COSMOS GROUP OF COMPANIES COSMOS celebrates 40 years of service to Central Alberta in September 2012! The Cosmos Group of Companies is made up of three companies: Cosmos Community Disability Services Foundation, Cosmos Community Support Services Ltd., and Cosmos Bottle Depots Ltd. Our Foundation offers administrative services to all three companies and delivers various programs including volunteer coaching and supports, career development services, Life Skills courses, and Information Technology training. We offer a computer training centre open Monday to Friday, with a facilitator. Our services are open to meet the needs of clients with unique circumstances and/or barriers. This includes services to individuals with mental health needs, brain injury, physical disabilities, and sensory impairments. Our career services are supported by Alberta Human Services and are available to eligible unemployed and under-employed Albertans.

COSMOS also lead the way in setting up the first officially chartered club in Toastmasters International history to be founded by individuals with disabilities. The Dream Catchers Toastmasters Club has received global recognition in the Toastmasters communities and has been highlighted in the media. It now boasts an inclusive membership and continues to invite community members to join. Support Services Ltd serves persons with development disabilities and we take pride in ensuring that individual’s embrace total community inclusion. The evolution of Support Services began in 1972 with the operation of a sheltered workshop. Fast forward to present times and Cosmos offers a wide range of services including our Community Options Program which exists to enhance individuals’ quality of life and inclusion in the community through a variety of activities such as recreation/leisure, volunteering, and education. Our Employment Access works with clients and employers to match job-seekers with their chosen career path. We deliver pre-employment and workplace training, offer career development courses and coaching, and connect clients to competitive employment. We also offer transitional and follow-up services for clients, where necessary. Our first bottle depot opened in 1986 and a second one was built in 2003. Profits from both depots are used as a fundraising tool to augment the services we provide to individuals. We also have bins at both depots for donations of containers and the profits from those go directly to the Children’s Hospital in Calgary. In 2011, we began placing large blue bins around the City where containers can be collected and those profits go to a different charity each month. Our wait list for charities desiring donations is now two years long. At Cosmos, our greatest strength is our employees. We number 75 and each is truly dedicated to our Mission Statement of providing opportunities for individuals with disabilities and/or barriers to enhance personal quality of life and promote recognition of individual value. We are fortunate in our retention of staff with the longest serving employee marking his 24th anniversary this year. Visit us on our website at www.cosmosreddeer.ca or on Facebook.

Harbour Pump and Motor relishes in success Get Your Motor Running... H BY ERIN FAWCETT

SALES & SERVICE

FOR ALL MAKES OF PUMPS & ELECTRIC MOTORS Franklin Electric &

PUMP & MOTOR FORMERLY MCAULEY’S ELECTRIC MOTOR LTD.

403-346-3361

Red Deer Express

arbour Pump and Motor has been a successful company in Red Deer since 2008 but the foundation for the business has been here for nearly 50 years. Today, they continue to build their customer base and provide top-notch service. McAuley’s Electric was bought by Jim Roth, owner of Harbour Spas Home and Leisure in 2008. Former owners of McAuley’s Electric, Darryl and Linda McAuley, are still very involved in the business and in fact remain as shareholders and continue to run Harbour Pump and Motor, a division for Harbour Spas Home and Leisure. “We have worked closely with them for years, so it was a natural fit,” said Roth. McAuley’s Electric has been in Red Deer since 1964. The business was originally started in Red Deer by Earl, Bill and Roy Corbett. Then, the business became Cormac Auto Electric when Les McAuley and Lawrence Macintosh were named as partners in the business. Soon after, the business was split into three divisions – McAuley’s Electric, Elmac Auto Electric and Cormac Auto Electric, after their sons took over. Since becoming Harbour Pump and Motor, it has been a successful venture. “We do sales and service of all types of pumps and motors – we can service anything up to 400 horse power,” said Roth. In addition to servicing pumps from Harbour Spas, Harbour Pump and Motor, which is CSA certified, also deals with other industrial, commercial, oilfield and agricultural sales and repairs. “We are the largest motor sales and service shop of this kind in Central Alberta,” said Roth. “Not only are we the largest but we also provide top of the line service to our customers. Our great, hard working team strive to make a difference.” In addition, Harbour Pump and Motor rewinds electric motors up to 350 hp. Some of the major lines Harbour Pump and Motor carry include Baldor Motors and Drives and General Electric. Harbour Pump and Motor is located at the east entrance of 6751-Gaetz Ave in the former location of The Brick. For more information visit www.HarbourPumpAndMotor.com or call 403-346-3361.

WWW.HARBOURPUMPANDMOTOR.COM 6 7 5 1 - 5 0 T H AV E , R E D D E E R A B

8 The 5 W’s of Business

Wednesday, May 16, 2012

THREE DECADES OF SUCCESS AT TAGISH ENGINEERING LTD. BY ERIN FAWCETT

Red Deer Express

Tagish Engineering Ltd. is celebrating 30 years of success in 2012. Central Alberta native Wes Williams, principle engineer at Tagish Engineering Ltd., started the company in 1982. In 2010 Greg Smith became a partner in the firm. There are now 20 staff with the company which includes engineers, technologists and administrative support with a variety of experience including civil engineering, land development and storm water management. Over the course of the past three decades, Tagish Engineering’s main focus has been government, primarily Central Alberta municipalities. Tagish provide reports, assessments, engineering services related to water systems, sanitary systems, storm water systems and roads. Born and raised on a farm north of Delburne, Williams’ background includes being the assistant city engineer for the City of Whitehorse. “I had the town engineering-type experience behind me. I worked for five years with a major consultant in the Yukon and because I had a background as a city assistant engineer, it’s what I liked and I started working for the towns around Red Deer. Today we work for a good portion of the towns around Red Deer.”

1989

The name Tagish stems from Tagish Lake which is located in the Whitehorse southern lakes region, at the headwaters of the Yukon River. When Williams was working in the north he frequented the Tagish Lakes area. Subsequently he’s built a cabin in the area and travels up there every year for vacations. In the past 30 years, Williams said the biggest change they have seen in their profession has been the technology used in engineering. “The advent of computers and the AutoCAD system of doing drawings and the electronics of surveying has amplified what we can do,” he said. “Even the electronic filing has been beneficial.” Meanwhile. Williams said looking back at his career there have been many things that he has enjoyed. “I have always enjoyed designing and improving the overall living conditions of a community. I love enhancing a community,” said Williams. “The passion is being able to take the ideas of the community that they have and using science and engineering and molding them into a project that is in harmony with everyone.” Some of the highlights for Williams over his 30-year career include seeing the success of his company. “We attribute our success to the consistent, gradual growth in our company and to the personal attention we give

1992

our ongstanding and more recent clients. We have had clients who have gone elsewhere and come back to us. A success is maintaining our client base and providing the services to the best of our ability to them and being efficient at it,” said Williams. “Other successes include major projects that we have completed over the years. We’ve done a lot of work for Red Deer County – just about all the servicing for Gasoline Alley. We were first involved in Gasoline Alley when Costco was building its store. “We are excited to have been involved in communities, where there was once just fields and farmland.” He added another accomplishment in the company’s 30year history is simply surviving. “In this market there are a lot of big companies and big heavy-weights and we’ve been able to survive and maintain our position and we feel like we’re doing an excellent job.” Smith continues to be a working partner and is slated to become the majority partner in Tagish Engineering. Tagish Engineering is located at G4 5550 -- 45 St. in Red Deer. For more information call 403-346-7710 or check out www.tagish-engineering.com

2004

403-346-7710 www.tagish-engineering.com G4 - 5550 - 45 St. Red Deer

2011

The 5 W’s of Business 9

Wednesday, May 16, 2012

More than just floors at Central Alberta Flooring BY KIRSTEN PALARDY

W

Central Alberta

Red Deer Express p

hether a person is on the hunt for new floors, new window treatments, or an all around room makeover, Central Alberta Flooring is the place to go. “We are a full service interior design business and most of us are either certified interior designers or decorators,” said Certified Interior Designer Colleen Hanson. Colleen says the benefit to customers working with the staff at Central Alberta Flooring, is not having to deal with the stress of running from place to place. “A client can come in our door thinking we might only be able to do flooring and blinds, but in fact we can help pick paint colours, cabinets, countertops, and even furniture,” said Hanson She said that Central Alberta Flooring works diligently to be price competitive, but they also strive to provide customers with unique and exclusive products. “We like to carry exclusive products so that our clients can have unique designs and styles in their home tailored to their personal taste.” said Hanson Projects done by Central Alberta Flooring includes the award winning Kinsmen dream homes, the Hospitals’ Lottery home and this years award winning STARS Lottery Home, as well as many of our builders Show Homes . Hanson said the extensive showroom is a huge benefit to the company because people with any sort of budget can find something suitable to their home. Owner Gerry Hodgson said the showroom is constantly changing and they try to keep up with the most current technologies and products. “My company features some of Central Alberta’s best designers, most qualified installers and a fantastic support staff. I do my best to provide my staff excellent suppliers and products to work with.” said Hodgson. For customers that are looking for a place to start with a project, Hanson said an in-home consultation is a great way to begin and that the staff at Central Alberta Flooring & Interiors can then help along the way.

FLOORING

“We want to help them find something that is a combination of the direction they want to go as well as what is suitable in the market,” said Hanson. She said one of the key things they try to help customers be aware of is what things will help the resale value of their home versus what expenses won’t benefit them at all. “We don’t want to put products in a client’s house that are too outlandish or out dated.” Regardless of whether people want a single room redone or an entire house stripped down to the structure, Hanson said Central Alberta Flooring can help their customers through each step. “We can assist with the entire renovation including demolition all the way to bringing out our expert floor installers to complete the project.” said Hanson. Central Alberta Flooring is one of the only design and decorating businesses in Red Deer that can take a blueprint of a home or commercial space right through to the staging process. The company has been in Central Alberta since 1979 and Hodgson said they are a ‘little big’ company that works on the principle that every job, big or small, is important. “We work very hard to look after our clients, we want to make our customers happy with what we provide them,” said Hodgson. The vision of the staff is to do the very best for their clients. Hodgson said from our warehouse personal to our designers to our installers, our people are the ones who make the company great. For more information visit www.centralabflooring.com or phone 403-342-5010.

MAKING YOUR HOUSE A HOME!

•Design •Quality •Service

Serving Central Alberta for over 30 years

INTERIOR DESIGN • CARPET • HARDWOOD • LINO • CERAMIC TILE • LAMINATE • BLINDS & DRAPES • MASONRY

Centre 76 North Bay 9, 7667 - 50 Ave. RED DEER PH: 403.342.5010 www.CENTRALABFLOORING.com Find us on

10 The 5 W’s of Business

Wednesday, May 16, 2012

Complete Service BY ERIN FAWCETT Red Deer Express

M

EDIchair in Red Deer prides itself on providing its customers with excellent service and top of the line home medical equipment and supplies. The business, which is located at #11-7667 50 Ave., has been operating in the city for more than 20 years and is the one of the oldest MEDIchair franchises in Canada. In fact, the Red Deer store was the first to operate in Alberta. MEDIchair provides equipment for people with special needs and physical challenges as well as for those undergoing rehabilitation who are in either a long-term care or residential facility as well as to funding agencies and retail cus-

tomers. The store carries equipment such as scooters, lift chairs, walkers, wheelchairs, power wheelchairs, bathroom equipment, beds, vehicle lifts and more. “Basically we carry all of the necessary home medical equipment a person needs to use at home. “We offer everything to make sure a person can stay at home longer instead of moving into a nursing home,” said Grace Messing, owner of MEDIchair in Red Deer. “We have a lot of experience because we have been in this business for a long time and our employees take courses to keep up to date with the new equipment that is coming out every year. We offer competitive pricing and we also do rentals as well as repairs and service.”

Grace became involved with the MEDIchair about 10 years ago. What attracted her to this business were the challenges to find solutions for a variety of different needs for our clients. “Our aim is to supply equipment so people can stay longer in the comfort of their own home.” Although MEDIchair is a franchise, all stores are independently owned and operated. In total there are about 65 MEDIchair stores throughout Canada. MEDIchair in Red Deer is open Monday to Friday from 8:30 a.m. to 5 p.m. and on Saturdays by appointment only. For more information call 403-342-7300 or visit www.reddeer.medichair.com

home medenictal equipm

complete solutions

complete products

walkers/rollators t wheelchairs t scooters stairlifts/porch lifts t seating systems power chairs t lift chairs t canes/crutches bathroom safety t aids to daily living soft goods t bedroom safety t elevators accessible vehicles t braces/supports

complete service reddeer.medichair.com

in-home trials t free in-home assessments delivery & set-up options rentals in-house service www.medichair.com

11-7667-50 Ave, Red Deer t (403) 342-7300 t 1-800-265-3350

W

elcome to the fascinating world of advertising specialties! These are items that can be imprinted with your company logo and your message and handed out to remind your clients to think of you first. There are a plethora of promotional products to suit almost everyone’s taste in the Advertise Yourself specialties smorgasbord. Small items that are useful include key tags, letter openers, hand sanitizers, flashlights, power clips, pens, calculators, pencil cases, shoelaces, levels and more! Medium-sized items for gifts or prizes include pad holders, coolers, thermos and mug sets, wine opener sets, BBQ sets, desk clocks, photo frames, glass drinkware, sports bags, the possibilities are endless! Large items that leave an impact include lawn chairs, coolers, umbrellas, rolling coolers, popcorn machines, compressors, travel safety kits, power tools, etc.

Company History

Community Involvement

In 1995, Connie was working for a small business in downtown Red Deer, which sold signage, rubber stamps, and advertising specialties, where she received her training on promotional products. When that business closed its doors, it was suggested to Connie that she start a home business offering personalized service.

Connie is an avid supporter of the Canadian Cancer Society and participates yearly in fundraising events. She also participates regularly in the Red Deer Chamber of Commerce events. Connie has been working in the sales and customer service sector most of her life, from concessions to the arts and crafts industry. She keeps in touch with the business community through the Red Deer Chamber of Commerce.

Advertise Yourself was established in 1996 to offer local businesses a wide range of advertising specialties, other than promotional clothing. Starting with 22 suppliers, Connie has since expanded to 86 suppliers, including familiar names as BIC, 3M of Canada and Papermate pens.

Mission & Vision The aim of Advertise Yourself is to offer a variety of non-wearable specialties for imprint, that can be used for trade shows, gift giving, prizes and awards, and to mark special occasions.

Advertise Yourself offers friendly, personal service that will come directly to your place of business and help you choose from a variety of promotional items that you will be proud to give to your clients or employees. Each one can be imprinted with your company logo or message and handed out to remind people to think of you first.

Promotional Products for ANY Occasion! Get YOUR business or name out to YOUR market with something someone will use!

• Address Labels & Decals • Bookmarks & Rulers • Bottle Openers & Corkscrews CALL today for your • Business Cards & stationery • Calculators & Data Keepers • Calendars & Desk Pads no obligation, FREE • Diaries & Pocket Planners • Fridge Magnets • Invoice & P.O. Books • Items for Golfing, Fishing & Hockey • Matches & Lighters • Paperclips & Holders • Pens, Pencils & Highlighters • Watches & Clocks consultation!

403.347.3768 • www.advertise-yourself.ca

Advertise Yourself Promotional Items & Ideas

“Non-wearable specialties with something to say”

The 5 W’s of Business 11

Wednesday, May 16, 2012

HEAR WITH CONFIDENCE

Beltone ~ Setting a New Standard in Hearing Health Care Beltone is the most recognized name in the hearing industry HOW WELL ARE YOU HEARING? with over 70 years of Quality Hearing Health Care. “Hearing loss is an invisible handicap which is now recognized as a disability affecting all ages” said Daniel Mulrooney, Hearing Aid Practitioner and Co-owner of Beltone Hearing Centre. “The onset of a hearing problem can take many years to become bothersome which is why on average, it is approximately seven years between the recognition of a problem and the time it gets addressed.” If you suspect you are not hearing well, it is recommended to make a personal appointment for screening with one of Beltone’s hearing professionals. “Beltone is a unique organization,” explained Daniel. “It is extremely well networked with approximately 1,500 main offices together with over 20,000 auxiliary clinics. This means that clients can move anywhere in Canada or the United States with Beltone’s Exclusive “Belcare” aftercare program, and still receive the same high quality service. The Red Deer office has 25 auxiliary service center clinics throughout Central Alberta. Beltone is always there for its clients with ongoing support and counseling. “Working with hearing loss, you get to know people on a very personal level,” said Daniel. “You establish a lifetime relationship” “Digital technology has made it possible to change amplification or programming at a touch of the finger for a variety of situations from party noise to library quiet,” explains Daniel. The new and revolutionary “True” international award winning system of wireless digital amplification has opened up the world to almost all hearing impairments on many different levels of communication.” Beltone, together with the “True” product line has truly set a new standard in Hearing Health Care. “Hearing instruments are affordable at all income levels,” said Daniel. They come in a variety of styles to suit every individual, from behind the ear to micro-mini canal instruments. “But hearing aids are only useful if you wear them” emphasized Daniel. “Attitude, flexibility and commitment will determine how well any hearing instrument will work. Better hearing is a partnership between Beltone, the individual and the hearing device.

LIFE SHOULD SOUND GOOD. DISCOVER BETTER HEARING ™™ IN A CLASS BY ITSELF

NOW

Exclusively Available

ONLY AT

Because there is a better understanding of the benefit of hearing health care, there are now a variety of programs to assist in the purchase of hearing instruments, (which includes private insurance, Workers Compensation, Alberta Aids to Daily Living program and Veterans Affairs Canada. May is Better Speech and Hearing Month. If you suspect that hearing loss is affecting your quality of life, call BelCall 403-347-4703 for your personal appointment tone and set up an appointment with a qualified hearing 4928-53 Ave.• Red Deer • Out of Town 1-800-661-4703 practitioner today.

THE HEARING CENTRE

BETTER HEARING THROUGH PROFESSIONAL CARE

12 The 5 W’s of Business

NEW

xB

2012

tC

2012

MSRP

17,280

M MSRP

$

18,360

$

MSRP M

xD

2012

16,700

$

20,940

$

M MSRP

iQ

2012

Arriving June 2012 Call to book your test-drive!”

Q

uality, selection and premium customer service at Red Deer Toyota Scion BY MARK WEBER Red Deer Express Red Deer Toyota continues to deliver new product with the tremendously successful addition of the Scion line to their already extensive selection of top quality vehicles. Situated on a seven-acre site in the Gasoline Alley Auto Mall, Red Deer Toyota introduced Scion last year with a number of state-of-the-art models: the xD compact 5 dr hatchback, the xB, a radical shift from the run of the mill passenger car and the tC, a premium coupe cleverly filling a vacant slot in the Toyota Canada line-up.“The Scion really introduces the client to the Toyota product but in a package and a brand that is distinct from Toyota and in a manner that allows our buyers to get into a high-quality product at a reasonable price,” said John Shoulders, general sales manager. There are more than 75 factory accessories available to be added to these vehicles as well. “Owners can truly personalize these vehicles; they are a great product.” Shoulders said the Scion line has been widely andenthusiastically accepted by the local community.. “We are sure the product itself is getting a really good grounding in this market” This month, staff were gearing up to introduce the highly-anticipated Scion FR-S. The FR-S, which stands for Front-engine, Rear-wheel drive, Sport, has been described as Scion’s definition of an authentic rear-wheel drive sports car with exceptionally balanced performance and handling, compelling style and flexible utility. “It’s a very important model in our Scion lineup because it’s regarded as probably the closest to a real sports car,” explains Shoulders. “We’re really excited to see that one come along.” Another fascinating new vehicle introduced this year is the Toyota iQ, promoted as the world’s smallest four-passenger vehicle. It’s also touted as a vehicle complete with world-leading design, class leading safety, premium amenities and ample opportunities for customization.

“It also has the smallest turning radius of any car, even though it has quite a wide track on it. There is very ingenious packaging and design on that vehicle.” Besides these Scion products, there is a full range of award-winning vehicles onsite including Toyota Corolla, Camry & Camry Hybrid, Toyota Sienna, Tundra, Tacoma, Rav4, Venza, Prius, 4Runner, T Highlander & Highlander Hybrid, FJ Cruiser, Yaris, Sequoia, and Toyota Avalon. The dealership relocated to south Red Deer in 2005, but its local history goes back in 1976. Meanwhile, the definitive word at the Red Deer location is ‘growth.’ Shoulders explains that in just a few years, the dealership outgrew its showroom. “We continue to be Central Alberta’s largest import brand dealership. We also doubled the size of our service department over the last two years, so the capacity of the store is huge. And we still have room to expand,” he said, pointing out that Red Deer Toyota has one of the largest overall Toyota dealership locations in Canada. Of course, a dedicated, friendly staff is also at the heart of what keeps Red Deer Toyota surging ahead as well. “Our staff are dedicated to satisfying our customers,” said Doug Barbeau, operations manager/assistant general manager. Shoulders agrees. “We are a destination store for sure; and as we’re not on the main Gaetz Avenue strip ,” he said. “We don’t necessarily pander to the spontaneous buyer and as a result, people seek us out for specific purchasing reasons. Not the least of which is that we provide the Toyota product, but also the manner in which we provide the product, sell the product, service the product and take care of our customers and ensure they are regarded in a respectful manner. It’s just a nice place to do business. “You don’t get that feeling in a high-pressure, high turnover type of store. And we certainly aren’t that.” Check out www.reddeerscion.ca editor@reddeerexpress.com

25,990

$

MSRP

FR-S FR F R -S S

2013

Wednesday, May 16, 2012

Purchase finance rates from as low as 0% on remaining 2011 product”

Every new Scion vehicle features the Star Safety System which includes: Smart Stop Technology (SST), Vehicle Stability Control (VSC), Anti-lock Brake System (ABS), Traction Control (TRAC), Electronic Brake Force Distribution (EBD), Brake Assist (BA)”

GALAXY

Download a QR Code APP and scan this ad

www.reddeerscion.ca 403-343-3736

1-800-662-7166

RED DEER

GASOLINE ALLEY AUTO MALL

Vehicles pictured may show accessories not included in the base price. Base price does not include Factory to Dealer freight, Dealer Preparation, Block Heater or applicable taxes. Please see dealer for details”

The 5 W’s of Business 13

Wednesday, May 16, 2012

Lorne says... Don’t Miss our

This month marks

20 years for Carpet Superstores BY ERIN FAWCETT Red Deer Express

T

he month of May marks the 20th anniversary for Carpet Superstores in Red Deer and business continues to boom for the retailer. The mega-sized store, located on Gasoline Alley at suite 140-37400 Hwy. 2, offers 14,000 sq. ft. of space jam-packed with product. The business moved to its current location in 2006.

Carpet Superstores, owned by Bryce Schille and his son Chris Schille, offers a full line of carpets with well-known names such as Mohawk, Shaw, and Beaulieu. They also offer ceramic tiles, hardwood, laminate, vinyl, cork and commercial flooring. “We are a stocking store and when you look in our warehouse, you’re looking at a huge stock of carpet. Go around this town and try and find another place that has stock like this,” said Bryce. The name Carpet Superstores is owned by Bryce and three of his cousins. There are 13 other stores in B.C., Alberta and Saskatchewan which are all independently owned. Bryce added Carpet Superstores is able to buy their product in bulk and then pass those savings onto the consumer. Lorne Hamm, sales manager at Carpet Superstores said the store has an extremely large inventory for customers to choose from. “We have the largest inventory in Central Alberta and because of that we can offer the consumer better pricing than anywhere else they can find. We are very proud of the stock we have.” He added the staff at Carpet Superstores is also able to help anyone find product no matter what their budget is.

“I think there is a misconception about that with stores like ours. Some can’t understand that we can sell a higherend luxury carpet because we are this type of store. We sell a lot of higher-end carpet,” said Hamm, who has over 40 years of experience in the industry. “We also sell a lot of economical carpet. We really can cater to any customer that walks in the door.” Carpet Superstores also has a showroom that can help customers decide on the perfect product for them and the knowledgeable staff are eager to assist as well. “Our customer service is second to none. I don’t know if anyone in town could offer customer service like we have,” said Bryce. In addition to a wide selection of product, Carpet Superstores also offers installation with a full insurance program, managed and supervised by Dragan Jovanovic, that is run out of the store as well. “We guarantee our work 100 per cent,” said Bryce. “We have a great installer team. And all of our installers have the most up to date knowledge.”

20th Anniversary Sales Event!

% 5% 0% 0 1 1 2 off already

Discounted Prices! some restrictions apply

All Carpet Roll Ends

Berber Blowouts

25% off

$

Super Heavy Shag Carpet

1.56 sq.ft.

Travertine Laminate

only

2.99

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only sq.ft

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sq.ft

Cash & Carry Kangaback Carpet Buy 4 Sq.yds. Anniversary Get the 5th Special yard free! only

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(min 20 sq.yds) . Of course in 20 years of business, many things have changed including designs and durability of the products. “How the industry has evolved, Carpet Superstores have evolved with it and we’ve kept up with that,” said Hamm. For more information call 403-343-6511 or check out www. carpetsuperstores.ca. efawcett@reddeerexpress.com

New Stock Arriving Daily! Monday - Friday 8am - 7pm, Saturday 9am - 5pm

403.343.6511

West Side of Gasoline Alley (next to Gary Moe VW)

1.11

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3.99 sq.ft.

14 The 5 W’s of Business

Wednesday, May 16, 2012

HAUCK VISION & HEARING CENTRE CELEBRATES 40 YEARS Hauck Vision & Hearing is also able to fit their customers who have rare eye diseases with contact lenses and glasses. “I have a passion for this. I enjoy helping people with their visual needs. I really like when I fit someone with contact lenses and they say ‘wow’,” said Bilinski. “It’s a good feeling when I can fit someone that is hard to fit or has never been able to have been fit before and I’m able to see the result.” Patrick Reed, registered optician said what sets Hauck Vision & Hearing apart from other similar businesses is that the company’s policies are not handed down from a corporate office. “We are the corporate office.” Bilinski also added some hearing and optical companies require you to purchase their product and that is not the case with Hauck Vision & Hearing. “We are like a broker. We can deal with every hearing aid available and we can deal with every optical company. We’re not owned by one company that sells that one company’s product. We will deal with all sorts of products. “We are a true independent business and there is less and less of us in Alberta who are truly independent retailers.”

BY ERIN FAWCETT Red Deer Express

H

auck Vision & Hearing is celebrating 40 years in the hearing and eye care industry. The company currently has two Central Alberta locations – one in the Parkland Mall and the other in downtown Stettler. Hauck Vision & Hearing Centre was started by the Hauck Family in 1972. The business has been at its Parkland Mall location for over 20 years. They are located across from the food court in the mall and are open seven days a week. “We’ve built the business on the same foundation of the Haucks’ belief of the optical craft, quality and service for families,” said Loren Bilinski, registered contact lens practitioner, adding that the company’s main clientele is families and seniors. Today, the business offers a number of services including eye exams, eyeglass and contact lens sales; they have an in-store lab and can also do artificial eye fittings, hearing tests and hearing aid sales and service. “We carry designer frames, top leading manufacturers and we carry some boutique products that you will not find anywhere else. We also carry industrial eye wear and frames that are affordable – we have a large scope of products,” said Bilinski. Over the past 40 years, both the vision side and hearing side have drastically changed in terms of technology. “Both vision and hearing are benefiting from the latest digital technology.”

Parkland Mall 403 403-346-5568 346 5568 1 1-800-813-0702 800 813 0702 Main Street, Stettler 403-742-4504

The employees at Hauck Vision & Hearing also pride themselves on experience and knowledge. Bilinski has 31 years in the industry and Reed has 26 years in the industry. And not only is experience an important aspect of their business, but both Bilinski and Reed have instructed the optical program at NAIT, with Reed currently doing so. “We have a keen, unique, rare understanding of optical. We know the old way that it was done and we know the new ways that are coming in and we know how to actually fit the two together,” said Bilinski. Reed, who spends most of his days in the lab, said he enjoys making eyeglasses. “I enjoy the craft or the mechanical aspect of putting things together and making a quality product.” For more information call Hauck Vision & Hearing at 403-346-5568.

Hearing Aids • Eyewear • Contact Lenses

The 5 W’s of Business 15

Wednesday, May 16, 2012

Dr. Todd Liebig is back in BY TANIS REID Red Deer Express

D

SOUTH GAETZ town CHIROPRACTIC CLINIC NowOpen

r. Todd Liebig’s new office, South Gaetz Chiropractic Clinic, officially opened in Red Deer on May 7, 2012. With a commitment to helping patients regain range of motion and quickly get back to doing what they enjoy doing, Dr. Liebig ensures patients have easy and timely access to his services. He is happy to accommodate walk-in and short notice appointments as he recognizes that his patients often wake with pain or discomfort and need an adjustment that day. Dr. Liebig’s goal is to ensure patients retain control of their own health. If they experience back or neck issues, they can come in quickly, receive treatment and get back to the business of living their lives. In addition, he stresses the benefits of periodic chiropractic visits to keep patients and their nervous systems in optimal health. Dr. Liebig has practiced chiropractic in Alberta for 20 years. He began his career in Slave Lake, where he practiced for 13 years, before moving back to his hometown of Red Deer. After working for the Sports Therapy Centre and the Red Deer Chiropractic and Laser Centre, Dr. Liebig decided the time was right to open his own chiropractic practice here in Red Deer, the city he was born and raised in. Dr. Liebig looks forward to welcoming you to South Gaetz Chiropractic Clinic, located at B, 3450- 50 Avenue in Red Deer. For more information or to book an appointment call 403-986-6260.

Walk-ins Welcome!

Monday onday ttoo hursday Thursday 8:30-5:30 30-5:30 riday Monday - Thursday 8:30-5:30 • Friday 8:30-12 Friday 8:30-12 30-12

Walk-ins Welcome!

Dr. Todd Liebig

B3450 50 Ave., Red Deer, AB (Next door to Lomsnes Vet Clinic) 403.986.6260

Red Deerians experience great staff, service and stock at McBain Camera BY TANIS REID Red Deer Express Collin Orthner, manager of McBain Camera in Red Deer, says his store excels for three main reasons: his staff, his service and his stock. Most of the staff at McBain Camera are photographers themselves or have a background in it. Therefore they have a great knowledge base and are able to easily assist customers. One of his policies in the store is that if a staff member does not know the answer to a customer’s question, they must dig around until they find it. This helps his staff learn and be better able to assist customers in the future. Orthner is pleased to hold himself and his staff to the highest standards of integrity whether it comes to backing up a product that was sold, or staying true to his word. Orthner stands by his principles. Photographers can run into a situation where their equipment fails them and that is when they should turn to McBain Camera. “We can service anything that we sell,” said Orthner. “If you have a problem with something, bring it in, we can send it away and we

will take care of it.” McBain Camera also has top-notch inventory levels. With over 6000 SKUs in the system and half of that on hand, it is easy to find what customers require. Orthner says that they carry the “bits and pieces” that are hard to find elsewhere. “Some other shops, sure you can buy a camera from them, but try and find a battery charger for it or a lens cap. They will send the customer here because they know we’ve got it.” “If a customer wants something, there’s a good chance that we carry it,” said Orthner. If they do not have what a customer is looking for, Orthner’s staff is able to place special orders for their customers. With knowledgeable staff, great service and an amazing stock McBain Camera is the go-to camera shop in Red Deer. McBain Camera is located at 5129-48 St. in Red Deer. For more information visit www. mcbaincamera.com or call 403-341-5885. Also check out www.facebook.com/mcbaincamera or follow them on Twitter @mcbaincamerard. treid@reddeerexpress.com

may is

month

GREAT DEALS on Nikon Digital Cameras, DSLRs, Lenses & more at

5129 Alexander Way, Red Deer

Phone: (403) 341-5885

www.mcbaincamera.com

16 The 5 W’s of Business

BY KIRSTEN PALARDY Red Deer Express

F

or anyone who may need coveralls, specialty workwear, personalized embroidery or a good variety of Personal Protective Equipment for their job, the Coverall Shop does it all. President and General Manager Jeremy Jablonski said while The Coverall Shop is fairly focused on a certain market, they have products suited to a number of clientele. “We provide flame resistant work wear of various sorts, the bulk of which is coveralls, pants, shirts, winter clothing and accessories. We also handle lots of gloves and some safety gear as well,” said Jablonski. One advantage of The Coverall Shop is their ability to do in-house embroidery as well as a focus on fast

Wednesday, May 16, 2012

Seamless service from The Coverall Shop and efficient service which includes free local area delivery. “We provide a service to the client that goes beyond buying coveralls. We keep high volumes of inventory in stock and then we can customize and deliver large volumes inside one or two days.” He said the company’s goal, no matter how large the order or amount of customization required, is to always have product shipped within five days and the number of garments on hand in Red Deer exceeds 10,000 units. The Coverall Shop opened in May 2010 and has since added an additional service, which Jablonski believes to be a huge asset. “We just recently acquired an industrial dry cleaning business. We

ed” e Got You Cover

“We’v

• • • • • •

wanted to integrate that piece of the coverall business into our organization, to increase our service offerings.” Jablonski said having the dry cleaning service moved to their current location by June of this year will allow the business to provide seamless service to any and all customers who use specialty workwear. “Now we can offer everything from brand new garments and customization to the cleaning and repairs of work wear, which is critical to ensuring the integrity of the garments.” While many places sell coveralls and some of the accessories that The Coverall Shop has, Jablonski said what makes them different is the variety they carry.

“The big box stores only have a limited selection of fabrics, styles and colours while we have six colours, five fabrics and eight or nine styles to choose from.” Jablonski also said the advantage to visiting or phoning The Coverall Shop is the knowledgeable staff. “We can assist our clients with understanding flame resistant products and what they should be wearing in their specific industry as well as the advantages and disadvantages of each material or product, relative to their line of work.” Jablonski added the company is proud to be family-owned and involved in the community in every way they can. “We support a variety of different charities and organizations. Our

belief is that without the support of our community, we don’t have a business so it is critical that we give back.” The Coverall Shop is located at 7610 Edgar Industrial Drive. For more information visit www.thecoverallshop.ca or phone 403.314.0346. kpalardy@reddeerexpress.com

Coveralls • Accesories Non Flame Resistant Workwear Gloves and Safety Products Flame Resistant Gear In House Embroidery Fast Turn Around Times es ew

7610 Edgar Industrial Dr. 346 6 Red Deer, AB 403.314.0346 w www.thecoverallshop.ca

N Location

Local builder an asset to the community BY KIRSTEN PALARDY Red Deer Express

A

sset Builders sets themselves apart from other local builders by providing a three-year new home warranty and quality construction. “We offer a three-year warranty but because we believe in quality construction we aren’t overwhelmed with service calls,” said president Garth Dushanek. The three-year warranty offered by Asset Builders is an industry exclusive and they have been running it for three years and are now seeing homes coming off their warranty. “The issues that we have seen have been small from nail pops in the walls to mechanical issues that are beyond our control. It’s like buying a car, there are

things that come up,” said Dushanek. Part of the three-year home warranty program also entails a call back routine that has members from Asset builders visiting the new homes after certain lengths of time. “We want customers to know that after that standard one year they’re not forgotten about,” said Dushanek. Dushanek said when customers come to Asset Builders wanting to build a home there is a process to figuring out what they need. “First we have to pick a community and then a lot. Then we figure out what style of home they want and the details like what types of floors and cabinets, right down to how many bathrooms they might need.” Dushanek said while Asset Build-

ers is one of the smaller home building companies in the City they offer some terrific guarantees to their customers and back everything they do. He said part of what makes Asset Builders different is their adaptability and their willingness to change with the technologies available to them. “We have weekly meetings with all our staff to discuss things we can do differently and things that we see that might require some change, it keeps us consistent and working together as a team,” said Dushanek. In the 11 years that Asset Builders have been in Red Deer Dushanek estimates that they have built over 600 homes. “Another thing we offer is the guaranteed sale program. Basically we take

their current home on trade. This is a huge benefit for families who don’t want to move twice and allows them to stay in their existing home until their new one is built.” Dushanek said the call back program is important because there are sometimes issues that a new homeowner doesn’t think are important enough to bother with. “We physically go back and visit so the home owner knows they’re not just being left. This is the biggest purchase of a person’s life and we do not want to leave our customers hanging.” The new Asset show-home in Va-

nier east is under construction and is expected to be complete some time in July. The home showcases the new floor plan available to future Asset customers. Asset Builders are located at 110, 7491 Edgar Industrial Bend Red Deer. For more information visit their website at www.assetbuilderscorp.ca or call 403-342-2738 kpalardy@reddeerexpress.com

The 5 W’s of Business 17

Wednesday, May 16, 2012

NEW LOCATION! Offering a unique & Off rewarding dance/fitness experience to students 18-60+

Red Deer’s Adult Dance Studio!!! Classes taught by experienced, talented instructors!

Specializing in beginner dancers. Now taking registrations!

• BOLLYWOOD • ZUMBA • BURLESQUE • CHAIR DANCE 1-3 • BAD GIRL • COUPLES DANCE • BOOTY BURLESQUE • SALSERCIZE • STAGETTES/PARTIES • WEDDING DANCE CHOREOGRAPHY • REGGAETON

irTease Dance” “Walk with confidence. Love your body. Cha 4810 - 52nd Street (above Sterling Cleaners) Visit www.chairteasedance.com for class descriptions /schedules To Register - Call Natalie Brooks @ 403-391-2779

Chair Tease Dance, a great way for women to stay fit

W

omen today know it is important to stay fit; however, for some women typical gyms are intimidating and discourage them from getting the exercise they need. Instead of giving up women should try a dance class at Natalie Brooks’ Chair Tease Dance Studio. “We are geared towards the everyday woman who wants to feel better about herself, to gain confidence and make some friends,” said Brooks. The key to making women feel good and to building their confidence is having the right atmosphere. “That’s why we keep the lights down rather than bright lights so everyone doesn’t feel awkward when they come in.” In order to keep up with her growing business and to improve her studio’s atmosphere Brooks has relocated to a, “newer, better, brighter location.” Chair Tease Dance Studio has a new home above Sterling Cleaners across from Central Middle School. Currently Chair Tease Dance Studio offers 20 classes but it is still growing.

“We have got new instructors, new classes and more classes.” The new schedule will begin this September. Currently Brooks bases most of her classes on burlesque moves and she is always looking for new instructors to help expand her range of classes. “I do a lot of cabaret burlesque, like you see in the movie “Burlesque, but I’m always looking for something new,” said Brooks. “The more I can offer the better.” With an attitude like that Brooks has built her business from the ground up and has enjoyed much success. She is going into her fourth year of business and business is booming. Other municipalities are trying to court Brooks and entice her to come to the bigger cities, but for Brooks Red Deer is home. “It is home. It really is. I wouldn’t even consider moving. Red Deer will always be my home.” For more information visit www.chairteasedance.com or call 403-391-2779. treid@reddeerexpress.com

Jim’s Septic Tank services a necessity for many Central Albertans BY KIRSTEN PALARDY Red Deer Express

A

lthough it’s not the most glamorous job, septic tank cleaning services are a necessity for homes with septic tanks, septic fields or holding tanks. “Most septic systems with a properly functioning septic field only require servicing occasionally. The problem with emptying a septic tank too often is that healthy bacteria that aid the digestion process inside the tank are not able to form in short time frames” said Greg Selander owner and general manager of Jim’s Septic Tank Services. Holding tanks, on the other hand, have finite capacity and must be continually monitored,

similar to an RV. Most acreages or properties adjacent to lakes are usually not permitted to have septic fields and are restricted to holding tanks only. Springtime can also create problems, said Selander. “There are always problems when fields get saturated with rain in the spring, the effluent has nowhere to go and can backup into the house; anyone having experienced this displeasure knows it isn’t good.” Bottom line: Know your system capacity and act proactively; of course the goal is to avoid emergencies and the annoying natural forces of Murphy’s Law; remember Jim’s Septic Tank Services is in your district every week. “We have the equipment and ability to react

quickly to most emergencies” said Selander, “but we strongly recommend booking ahead.” Selander said Jim’s Septic strives to provide quick and efficient service and emergency calls are just part of the job. In fact responding to emergencies can be very gratifying, our customers are always so glad to see us. “Thankfully”, Selander said, “more people are becoming familiar with how their particular system functions so they are able to book in advance and get the job done before problems arise.” We purchased Jim’s Septic Tank Services from the original owner, Jim himself, in the early 90’s and operated the business for a few years before selling. We then recently re-

purchased the company, through Little Jons Portable Toilet Rental and Services, from the people we sold it too. Co-owner Carter Klepper said it is a natural fit for the two related businesses, portable toilets and septic services go hand in hand. “We’ve been in business now for a number of years; we appreciate the patronage of our valued customers as we continue our efforts to provide the best possible service,” said Selander. Jim’s Septic Tank Services is located at 207, 39015 Hwy. 2A Red Deer County. For more information visit www.jimsseptic.ca or call 403748-2628 or 877-292-6777. kpalardy@reddeerexpress.com

JIM’S SEPTIC TANK SERVICE

Service Second to None!

403-748-2628 Toll Free: 1-877-292-6777

• Septic Tanks • Campgrounds • Camps • RV’s • Holding Tanks • Barn Pits • Lagoons

sales@jimseptic.ca

www.jimseptic.ca

We also offer:

PORTABLE TOILET RENTALS

18 The 5 W’s of Business

A

Mitchell

prominent part of Red Deer’s business community since 1919, Mitchell & Jewell continues to forge ahead with a new partnership at the helm. Located at 4910 -- 45th St., the spacious, classy store carries an extensive range of jewellery and giftware all beautifully displayed in a setting that melds a warm, traditional sensibility with a sophisticated décor. Mitchell & Jewell is also the longest-running independently-owned business in the City. The store was first launched as A.B. Mitchell Jewellers in downtown Red Deer. As of this past February, Sean and Granada Robinson partnered with owners Dick and Marilyn Jewell because Dick, whose father Bob joined forces with Alexander Mitchell back in 1950, was looking ahead to succession planning with the business. Meanwhile, the Robinsons, who were partners with Granada’s parents in the Whitecourt-based Merchant Jewellers for many years, have brought extensive industry experience with them. He and his family have also enjoyed settling into the community. “Red Deer has been very welcoming to me and my family. We look at what is here, and not too many people get this kind of opportunity,” he said. “We’re also very fortunate to be in this business because it’s generally a ‘celebration’ kind of business,” explained Sean. “We are very privileged that we get to be part of an engagement, an anniversary or a special birthday. To get to be a part of a celebration in somebody’s life – not a lot of businesses get to do that.” Their friendship with Dick and Marilyn provided a wonderful opportunity – the Robinsons could partner in the venture and Dick and Marilyn could rest assured the future of the business was in excellent hands. “The way we ran our business and the way Dick runs his, they’re very similar. The way we look at running things as far as customer service, inventory, staff – we are on the same page,” he said. “We’re not new to each other by any means, and that’s what makes it a perfect fit.” Sean said he’s very pleased to be working alongside Dick for the next few years. “I’m excited that we get to be part of a business like this. Dick is also excited because he knows the store is going to carry on. We have a great staff and a great customer base, so it’s up to us to make sure we continue that.” Of course, the extensive product line also keeps generations of customers returning. It’s a comfortable environment to shop in – immaculate and polished but still warm and welcoming. “I think they find there really is something for everyone.” There are plenty of conventional classic pieces, but customers can also see their own personal designs in jewelry craftsmanship come vividly to life. “It’s not just out-of-the-box manufactured goods we carry. We put a lot of thought into designing unique pieces as well.” Everyday is a learning experience, he added. Besides the classic looks, some trends come and go and that means keeping up on all the latest in terms of consumer taste. Every staff member is also a graduate jeweler from the Canadian Jewellers Association. “We make sure staff have to tools to find out what the customer is looking for. We really put an effort into listening to our customers and making sure the end result is ‘wow’. That’s our goal – to make sure everyone leaves here and has had a pleasant experience.”

BY MARK WEBER Red Deer Express

&Jewell

Wednesday, May 16, 2012

marks new chapter in successful history

Sean Robinson pictured here with General Manager Sherry Heffernan

The 5 W’s of Business 19

Wednesday, May 16, 2012

BY ERIN FAWCETT Red Deer Express

Organization helps Central Alberta women ‘dress for success’

A

n organization which helps low income women return to the workforce in Central Alberta is consistently growing and continues to give them the confidence they need when they are hired for a new job. Dress for Success Central Alberta is an affiliate of an international organization. It was established in New York in 1997. There are now 110 different affiliates in 12 different countries around the world. Arlana Tanner, founder of the Central Alberta chapter, started investigating the process to bring Dress for Success to Red Deer in 1997. Along with Dagmar Hargreaves, the organization was brought to the City in 2008, became a registered society in 2010 and is currently working on attaining its charitable status. Dress for Success is a not-for-profit organization that offers services for women who require clothing to return to work. Their mission statement says its purpose is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. “We work with disadvantaged or low income women by providing professional attire,” said Hargreaves. “Seventy per cent of low income families are single parent families headed by women. A single mom will always look after her children first.” Women are referred to Dress for Success

Central Alberta by a number of employment programs or organizations that work for the betterment of women. “We allow the women to pick out an outfit for a job interview and once they have secured a job they can come back and are entitled to receive professional attire for five days worth of work. Of course we normally mix and match, so really five days works into a lot more,” said Hargreaves. The organization also receives sponsorship

from companies such as Lia Sophia, Avon, Stella and Dot and Bobby Brown which provides them with products to give to women in addition to their clothing. Since the beginning of January, Dress for Success has done 35 suitings, which is more than all of last year put together, said Lane Chesko, volunteer and board member with the organization. In addition, Dress for Success is 100% volunteer-run and has a board which is made up

of eight women. “We do have expenses. We have rent to pay and we have insurance to pay and we also maintain a cell phone,” said Hargreaves. “We have to raise all of our own money. We receive no funding from anyone at this point.” Twice a year, Dress for Success has a clothing sale to help raise funds. “Our clothing sale consists of items we can’t use in our boutique that have been donated to us,” said Chesko. “We always encourage people to donate. We’re able to keep appropriate work attire, but we often receive other things like blue jeans. We can sell those and raise funds.” The organization’s largest fundraiser of the year is just around the corner. On May 27th, Dress for Success will be holding a fundraising luncheon at Cities Gastro Pub. There will be great food from a menu specially created for the event, a silent auction, door prizes as well as raffles. Red Deer singer/songwriter Randi Boulton will also perform. Tickets are $45 each and the event runs from 1 – 3p.m. Last year $3,600 was raised at the event. For more information about Dress for Success or for tickets to the fundraising event call Lane at 403-597-8769 or Michelle at 403-358-1157. efawcett@reddeerexpress.com

Dress for Success Central Alberta Fundraising Lunch Gourmet Lunch With Randi Boulton Silent Auction Sunday May 27, 2011 Door Prizes Diamond Necklace Cities Gastro-Pub 1:00 – 3:00 pm Tickets $45.00 For Tickets: Michelle 403.358.1157 trailrun@telus.net Dagmar 403.302.7777 erlibyrd@gmail.com

20 The 5 W’s of Business

Wednesday, May 16, 2012

CATALINA’S FREEZE OR FRY SWIM MEET IS 60 YEARS OLD By Lianne Kruger Red Deer Catalina Swim Club will host the Sixtieth (60th) Annual Freeze or Fry Swim Meet on June 8th through the 10th. Seventeen swim clubs will participate bringing 350 swimmers from all over Alberta. The name of the meet “Freeze or Fry” represents how the swimmers and spectators might feel during the meet. Some years it is very cold and we “Freeze”, some years it is very hot so we “Fry” and other years we do both. Early History In 1950 and 51 there was a group of swimmers who attended swim meets in the area. In 1952 the team became official under the name of Catalina, which seems to be named after a flying fish not after the island. The coaches for the next ten years were life guards. Officers were elected. There were about 40 swimmers. The registration fee was $1.00 plus an additional 15¢ each time for admission into the pool. They swam in an outdoor 100 x 50 foot pool. A rope was used to mark the end of a race. In 1962 the Recreation building was finished with a 50m outdoor pool and a 25m indoor pool. The swim team could now swim year round. Don Moore was the first official head coach. The annual fee was $5.00 with no pool rental costs.

Don volunteered as head coach for ten years. A bus took the team to meets from Saskatoon to Kelowna, and from Edmonton to Medicine Hat. They were billeted when they arrived and billeted swimmers from other teams when they came to Red Deer. Catalina has had many provincial record holders and a few National record holders. Bev Stirling, who swam in the 1960s and early 70s was the first. At one time she held the provincial records for all events in her age group and a National time in the 100 Breast. She is still talked about today. Currently our swimmer Rebecca Smith has tied a National record and holds 6 Provincial Records. Catalina Swimmers hold another 5 Provincials Records, including Brent Harvey (1984, two of the longest standing provincials records), Joel Greenshields (2001), and Julie Kells (2002). In 1983 Catalina became a nonprofit organization. We have had many wonderful sponsors throughout the years. The following is a list of current sponsors. Freeze or Fry Sponsors •Red Deer Express •Vellner Leisure Products •Kindopp’s Printing •CanWest Propane •Atco Gas •Digitex •Red Deer Lodge •Trail Appliances

•ATB Financial - North Gaetz Crossing •Red Deer Advocate •Team Aquatic Supplies Lane Sponsors •Red Deer Bolt •The Coverall Shop Catalina Gold Supporters •Jedco Energy Services •Tracey McBeth Kachor with Epicure Selections •Baker Wellness Centre •Mitchell Jewell •Ant Construction •TBS •Ingrid Anderson with Anderson and Slipp Chartered Accountants •Z99 FM •KG Country 95.5 •Chuck and Donna Easy •Ray McBeth Fundraising is a big part of Catalina just as it is with all sports teams. One of the mandatory fund raisers is a swim a thon. All swimmers have two hours to swim 200 lengths. They take pledges for each length they complete. The left photo is from a swim-a-thon in the 1980s. Rod Barrett was the head coach from 1992 – 1996 with an average of about sixty-five swimmers. During his time as coach Catalina rose from 113th to 30th in the Nation. Rod won the Alberta Coaches Council “Outstanding Contribution to Coaching Award” in 1994.

60th Annual June 8, 9, 10

Club is involved with the Central Alberta Aquatic Centre, an organization dedicated to bringing a new Multi-Use Aquatic Centre to Red Deer. An important component of the new facility is a new 50 meter pool which would provide better training and aquatic programming facilities for all aquatic users in Red Deer and allow Red Deer to host Provincial and National level competitions once again.” With a new indoor 50m pool we could again hold the National Swimming competition and this time we would have swimmers who qualify to compete. Join the team Jenny Wear came to Catalina on a “bring a Friend” day. She says “I liked it so much, I decided to stay in it.” During her sixth year she was one of two named for the National Youth Team. Kelly Albrecht was encouraged by his friends to join. He got hooked. Ten years later he was the fourteenth fastest 200 Back swimmer in the country. If you would like to join the swim team, there is a Rookie Camp the first week of September after Labor Day. Please check out our website for information, dates of the camp and how to register. www. reddeercatalina.ca This article includes snippets of our history. The extended history will be available in a booklet at the swim meet in June. If you swam with Catalina at any time we would love to hear your story. Please email us at rdcatalina@telus. net

or

th

Starts Friday, June 8th @ Noon Ends Sunday, June 10th @ 6pm

For the first time we had a top relay team in t h e province. Mark Welty was named to the National Youth team in the 100m back. He attended the Olympic Trials in 1996. 2009-present Mandi Smith has been the head coach since 2009. She won the 2011 Swim Alberta Coach of the Year and the 2011 Alberta Coaches Renegade Award (top coach voted by the coaches), and was the Alberta Coach at the 2011 Western Canada Summer Games and 2010 British Age Group Championships. Smith and our swimmers are continuing the winning performances of those before them. Sean Penhale attended the 2010 commonwealth games. In 2011 Emma MacDermaid won Gold in the 200 and 400 Free at the North American Challenge Cup. This spring Alana Skocdopole and Marshal Parker attended the 2012 Olympic Trials. Swim Alberta recognizes top performances each year under the Provincial Youth recognition program. In March this year, Kristen Trepanier and Alana Skocdopole earned the recognition of Alberta Top 1 performances. Top 10 recognition was awarded to Emma MacDermaid, Madalyn Smith, Rebecca Smith, and Marshal Parker. Eight Catalina swimmers earned Alberta Top 25: Haley Jaques, Lainie Wareham, Matthew Gauthier, Peter Parker, Josh Young, Amy Andrew, Brianna Bailey, and Rebecca Miller. One swimmer recognized for the Alberta Top 5 (10 and under), is Dylan MacDermaid. In 1965 Red Deer hosted the National Swimming and Diving championships at the Recreation Centre. [center photo] Nobody from our team qualified to compete. Red Deer Catalina Swim

Join Us . . .

350

Outdoor Swim Meet @ Recreation Centre e Swimmers

In the 50 meter

17 Swim Clubs

*Taking * Tak akiing ng g N New ew S ew Swimmers wimmers f for or F or Fall all 2 all 2012! 012!

www.reddeercatalina.ca

across Alberta

403-347-SWIM WIM (7946)

The 5 W’s of Business 21

Wednesday, May 16, 2012

RED DEER EXPRESS COMMITTED TO SERVING AS COMMUNITY NEWSPAPER

T

he Red Deer Express continues to be committed to Central Alberta by serving as the community newspaper and being the ‘go-to’ product for local news, features and advertisements. Established in 1946, the awardwinning Red Deer Express is a weekly community newspaper serving the City and all of Central Alberta. Our constant aim is to be accurate and unbiased in our coverage. Our audience continues to grow with the City and we are looking to make our paper as accessible as possible. One way we do this is by printing 29,000 copies every Wednesday which are available to all residents in Red Deer and throughout Central Alberta.

Our publication is also available online at www.reddeerexpress. com to read in full page format. To view, click on our e-edition button at the top right of the home page. Also available online, our special features, which you can access

fic commercial and recreational locations. We also offer Canada-wide subscriptions at exceptionally low rates. The Red Deer Express acts as the community’s trusted source of local news and information with exceptional coverage

the newspaper also values community input by listening to and publishing opinions through Letters to the Editor. We also create reader involvement through a variety of contests held throughout the year. The Express ex-

the year focus on specific target markets. These include Red Deer Family/Healthy Red Deer, Many Menus, as well as this feature, The 5Ws of Business, among others. There is truly no better medium in which to entrust your advertising needs

clicking the button directly below the e-edition, marked special features. Such as our Many Menus, which is a handy booklet that offers a variety of take out menu options accessible for last minute dining ideas. We reach our neighbouring communities and visitors to the City through racks and boxes in various high traf-

of a wide range of interests from politics, sports and community events to health, arts, business and leisure. Each section reflects the interests of the community -- we provide editorial and photographic coverage of what our readers look for the most. Not only does the Red Deer Express inform our readers but

pands its reach into the community further through the sponsorship of local charities and non-profit organizations. We also provide publicity for numerous special events. Advertising in the Express on a regular basis creates top-ofmind awareness for local businesses and services. Our special features throughout

than through the Express. The identity of the Red Deer Express is not limited to the face of the paper but extends deeper to the devoted, hardworking staff within. We have a well-informed news team passionate about ensuring readers have a thorough knowledge of local news and events.

Our experienced sales team works hard to provide professional marketing expertise to ensure the success of your business and to promote various events. For further information regarding effective marketing strategies for your business or service, please contact the sales team. Our enthusiastic production team creates eyecatching ads to build on the visual aspects of the paper. These departments work together in creating this award-winning community publication. This is all overseen by Publisher Tracey Scheveers through her strong leadership skills as well as her passion for the industry. For more information, call 403-346-3356, visit www.reddeerexpress.com or drop by our office.

#121, 5301 - 43 ST. RED DEER, AB • T4N 1C8 PHONE: 403.346.3356 • FAX: 403.347.6620 WWW.REDDEEREXPRESS.COM

22 The 5 W’s of Business

Wednesday, May 16, 2012

Readers’ Choice Awards 2012 This special feature, The 5 W’s Of Business, includes many Red Deer businesses that have succeeded because customer service and exceptional products are their top priorities. June 20 we will publish our Best of Red Deer feature. Best of Red Deer welcomes you to vote for the businesses that you believe have the best customer service, friendliest staff or all around best business. Don’t miss the chance to vote and support the businesses that you believe to be the best.

Vote on line at www.reddeerexpress.com or look for a voting ballot in the Red Deer Express Voting closes May 20, 2012

The 5 W’s of Business 23

Wednesday, May 16, 2012

Break away from the day at the Hideout BY KIRSTEN PALARDY Red Deer Express

R

ed Deerians looking for some live entertainment, good food, and a crowd of mixed ages and demographics continue to make their way to the Hideout for all of these things. Having been open now since November of 2010, The Hideout has seen steady success and a growing group of regulars. Allan Pasutto, owner and operator at The Hideout, said the atmosphere continues to be the relaxed and welcoming one that he had hoped for when they opened their doors. “It has a nice vibe mostly because of the people who come here. It is a very nice mix of age groups,” said Pasutto. The building boasts 25 televisions on top of the live entertainment stage that hosts a variety of local and international music groups. In the last year Pasutto said there have been three menu changes that have brought in new items to The Hideout’s crowds. “Because of Chef Mo, I was confident the food was going to be good. I simply couldn’t be happier with my great staff and excellent chef. I’m fortunate and lucky that this has taken off.” The Hideout’s chef, Mahamoud Saiyad, was at the Capri centre for 20 years and also worked in Jerusalem and the United States during his career. “It’s his experience that makes the world of difference between us and just about everybody else.”

Current menu items include the everpopular waffle fries, jalapeno soup, a smoked sausage ravioli, the “two fister” burger and an array of grill items including charbroiled filet mignon or a salmon fillet.

2011 also saw The Hideout winning silver for the Best of Red Deer category of best place for live music as well as the Golden Fork gold award for best new restaurant.

What Pasutto said makes The Hideout different is that it doesn’t fit into any one category like many other pubs, bars, restaurants or lounges. “Is it a restaurant, sports bar or live music venue? You could really answer yes or no to all of those questions. People are always saying that they just don’t know what it is they like about The Hideout.”

The Hideout has seen success in its location in Gasoline Alley and Pasutto said it is a great place for everybody. Every day offers something new at The Hideout including daily menu specials or special events. The warm weather is also offering Red Deerian’s a chance now to enjoy The Hideout’s patio and Pasutto said it has been busy since it opened. “When we were fifty percent positive it wouldn’t snow we opened it and people

have been out there since.” And while Pasutto acknowledges that The Hideout does see the typical meal rushes he said it is the lunch crowd that really drives the business. Pasutto said he is passionate about the music aspect of The Hideout and he is very happy that the venue has provided a place for many acts to play in Red Deer. “We’ve had some great acts and it’s wonderful that we can give these independent artists a place to play.” He said The Hideout plans to continue updating their menu as the times and crowds change and he feels confident that the music acts will continue to roll in and entertain anyone who steps through the doors. The Hideout is located at 411 B 37400 Highway 2 Red Deer County. For more information visit www.the-hideout.com or call 403-348-5309.

located directly south of Galaxy Theatre

403.348.5309 www.the-hideout.com

24 The 5 W’s of Business

Wednesday, May 16, 2012

STARTERS

ORIGINAL GREENS

MO’S SOUP OF THE DAY $6

ASIAGO CAESAR SALAD $10 BACON BITS AND CROUTONS ADD CHICKEN FOR $4.50 OR SHRIMP FOR $5.50

JALAPEÑO CHEDDAR SOUP $7

BLACKENED SHRIMP SALAD $16

COCONUT SHRIMP $11

SPRING MIX, CANDIED PECANS, JULIENNE APPLE, GRAPE TOMATO, RED ONION AND RASPBERRY VINAIGRETTE

SERVED WITH SWEET CHILI SAUCE

GOLDEN FRIED CALAMARI $10 SERVED WITH TZATZIKI

MEXICALI SALAD $16

GARLIC SHRIMP SKILLET $12 CURRY MUSSEL BOWL $10

MIXED GREENS, BLEND OF CHEESES, TOMATOES, GREEN ONIONS, BLACK OLIVES, PEPPERCORN RANCH DRESSING, AND FRIED TORTILLA STRIPS SERVED WITH GUACAMOLE, SALSA AND SOUR CREAM. CHOICE OF CHICKEN OR TACO BEEF.

STEAMED MUSSELS IN A MILD CURRY SAUCE WITH SAUTÉED GARLIC AND LEMONGRASS

CALIFORNIA MIXED FIELD GREENS $12

SERVED WITH GARLIC DIPPING BREAD

WAFFLE FRIES $14 TOPPED WITH TACO BEEF, CHEESE, TOMATOES, GREEN ONIONS AND JALAPENOS

FETA CHEESE, ORGANIC GREENS, JULIENNE APPLES, CANDIED PECANS, GRAPE TOMATO, JULIENNE CARROTS AND BALSAMIC VINAIGRETTE

PAPA MO’S PIZZA

MOZZARELLA STICKS $11 SERVED WITH MARINARA SAUCE.

TRY PAPA MO’S 8” DEEP DISH PIZZA (AFTER 2PM)

DRY RIBS $10 TOSSED IN HONEY GARLIC SAUCE

PEPPERONI & MUSHROOM $12

SHRIMP DUMPLINGS $12

HAWAIIAN HAM & PINEAPPLE $12

PAN FRIED SERVED WITH SWEET CHILI SAUCE, SCALLIONS AND CILANTRO

ASIAGO CHICKEN CAESAR $13

POTATO SKINS $10

CHEESE PIZZA $10

STUFFED WITH CHEESE, BACON, GREEN ONION

MEAT LOVER $14

CHICKEN WINGS $12 CHOICE OF HOT, HONEY GARLIC, SALT & PEPPER, SESAME THAI OR SWEET CHILI, SERVED WITH RANCH SAUCE

CLASSIC NACHOS $14 CHEESE BLEND, GREEN ONIONS, JALAPENOS, TOMATO, SERVED WITH SALSA, SOUR CREAM AND GUACAMOLE ADD BEEF OR CHICKEN FOR $5

MEXICAN PIZZA $12

GRILLED MAC & CHEESE PULLED PORK $13

SPECIALTIES

WITH CARAMELIZED ONIONS

ULTIMATE GRILLED CHEESE $11 TRIPLE DECKER WITH MOZZARELLA, HAVARTI, SWISS, CHEDDAR AND MONTEREY JACK

SIRLOIN STEAK SANDWICH $12 7 OZ AAA ALBERTA SIRLOIN STEAK, SERVED WITH FRIES, COLESLAW AND GARLIC TOAST ADD ONIONS OR MUSHROOMS FOR $1.50 EACH.

THE TWO FISTER $14 ONE PATTY WITH MONTEREY JACK, CHEDDAR CHEESE, BACON, BUTTER LETTUCE, TOMATO, PICKLE AND ONION TOPPED WITH TRADITIONAL TOPPINGS

FISH & CHIPS $14 BEER BATTERED SKEWERED HADDOCK SERVED WITH FRIES, COLESLAW AND TARTAR SAUCE

CHICKEN TEXANA $18 JULIENNE CHICKEN, PEPPERS, RED ONIONS IN A FLOUR TORTILLA, TOPPED WITH MARINARA SAUCE, AND BLENDED CHEDDAR SERVED WITH RICE, REFRIED BEANS AND CORN RELISH ADD SALSA OR SOUR CREAM FOR $1.50 EACH

BUTTER CHICKEN $18 RED AND GREEN PEPPERS, GARBANZO BEANS, CILANTRO SERVED WITH RICE AND NAAN BREAD

HIDEOUT BURGER $11

WICKED PAD THAI STIRFRY $18

WITH TRADITIONAL TOPPINGS

AL DELUXE BURGER $15 FOR SERIOUS BURGER LOVERS. PEPPER BACON, CHEDDAR AND HAVARTI CHEESE, SAUTÉED ONIONS, MUSHROOMS AND BBQ SAUCE.

ALL SANDWICHES AND BURGERS ARE SERVED WITH YOUR CHOICE OF FRIES, TOSSED OR CAESAR SALAD. UPGRADE TO ONION RINGS OR POUTINE FOR $2

CHICKEN AND SHRIMP, ORIENTAL VEGETABLES, SERVED ON PAD THAI NOODLES WITH THAI SWEET CHILI SAUCE

ASIAN LETTUCE WRAP $11 FRIED, STEAMED NOODLES, HOISIN SAUCE, MUSHROOMS, PEPPERS & CILANTRO ADD CHICKEN FOR $4.50 OR SHRIMP FOR $5.50

ORIENTAL PEPPER & MUSHROOM BEEF $16

FROM THE GRILL

BELL PEPPERS, MUSHROOMS, AND BEEF TOSSED IN HOISIN SAUCE, SERVED ON A BED OF RICE

ENHANCE YOUR STEAK:

PASTA

PEPPERCORN SAUCE $2.50 PORTABELLO MUSHROOM $2.50 BUTTON MUSHROOM $1.50 SAUTEED ONIONS $1.50 GARLIC SHRIMP $6.50 KING CRAB LEGS $10

SANDWICHES & BURGERS

10 OZ NEW YORK CUT STEAK $24

THAI CHICKEN WRAP $14

CHARBROILED FILET MIGNON $31

SMOKED SAUSAGE RAVIOLI $14 JUMBO RAVIOLI STUFFED WITH SMOKED SAUSAGE IN GRAINY MUSTARD ROSE SAUCE

FETTUCINI ALFREDO $15 TOSSED IN A WHITE WINE GARLIC CREAM SAUCE, WITH CHICKEN AND MUSHROOMS

7 OZ GARLIC RUBBED FILET

WITH GINGER SLAW, JULIENNE VEGGIES, RICE AND CHICKEN BREAST

CREOLE PENNE $17

10 OZ RIB EYE STEAK $28

SERVED WITH DILL DIP

CHICKEN CLUB $14

BBQ BABY BACK RIBS $25

WITH CHICKEN, SHRIMP, GARLIC, RED ONIONS, MUSHROOMS AND FINISHED WITH A SPICY TOMATO SAUCE

CHICKEN TENDERS $12

WITH PEPPER BACON, BUTTER LETTUCE, TOMATO, HAVARTI CHEESE, ALFALFA SPROUTS AND MAYO ON TOASTED MULTI GRAIN BREAD

SALMON FILLET $19

SWEET POTATO FRIES $7

SERVED WITH FRIES AND PLUM OR HONEY MUSTARD SAUCE

AMSTERDAM REUBEN $14

FULL RACK GRILLED WITH SATAY SAUCE

PORTABELLO CHICKEN BREAST $19

HUMMUS, BRUSCHETTA, TZATZIKI

CORNED BEEF, SAUERKRAUT, AND SWISS CHEESE SERVED ON A PRETZEL BUN WITH THOUSAND ISLAND DRESSING

APPETIZER MOUNTAIN $46

SLOW ROASTED PRIME RIB BEEF DIP $15

“FROM THE GRILL” ENTREES SERVED WITH MASHED, BAKED POTATO OR RICE, AND SEASONAL VEGETABLES.

MEDITERRANEAN TRIO $13

CHICKEN WINGS, DRY RIBS, CALAMARI, CHICKEN TENDERS, SWEET POTATO FRIES, POTATO SKINS, SERVED WITH DIPPING SAUCES

ON A FRENCH BAGUETTE WITH MOZZARELLA CHEESE AND DIPPING AU JUS

WITH GRAINY MUSTARD AND WHITE WINE CREAM SAUCE

LASAGNA BOLOGNESE $14 LAYERED HOMEMADE MEAT SAUCE TOPPED WITH MOZZARELLA CHEESE

BAKED CHICKEN & BROCCOLI PENNE $15 SUNDRIED TOMATOES, RED ONIONS AND MUSHROOMS TOSSED IN A RICH CREAM SAUCE AND BAKED WITH MOZZARELLA CHEESE

ALL PASTA SERVED WITH GARLIC BREAD.

No takeout 12-1pm: Monday - Friday. Take out charges apply.

Watch for it... Stay tuned for our

GOLF TOURNAMENT | CURB PARTY | UPCOMING SHOWS located directly south of Galaxy Theatre • 403.348.5309 • www.the-hideout.com