2026 PARTNERSHIP OPPORTUNITIES
Presented by: George A. Peters II, Co-Founder
Lauren Grove, Co-Founder
Dear Corporate Partner, Webuiltitandtheycame.Nowwetellthestory sothelegacyoutlivesthemoment.
From the start, our mission has been to preserve the legacy of the Black college experience while promoting support of Historically Black Colleges & Universities through alumni involvement.
We started in New York City in 2015 as a festival of events designed for people in the Tri-State area to experience the magic and majesty of alumni gathering for an HBCU homecoming.
In 2022, HBCU SpringComing made its way to Birmingham, a city deep rooted in Black excellence in a state that is home to the largest number of HBCUs in the country and in 2024 we ventured west to Los Angeles where many HBCU grads have made their mark in entertainment and media.
THE ROAD TO TENURE TRAILER
As we’ve grown, we’ve never lost focus of those students who needed just a few more resources to confirm their commitments to one of the 107 HBCUs across the country. To date, HBCU SpringComing has provided nearly $650,000 in scholarships to HBCU students.
By partnering with us, your business has the opportunity to tap into a diverse and highly skilled talent pipeline, get your brand in front of a curated group of the most socially and economically influential communities, and invest in the future of Black Americans.
We’re honored to share this opportunity to partner with our community of leaders that continue to pave the way in influencing culture, innovating in business, and break barriers every step of the way. Please consider building a strategic and sustaining partnership with us that will drive value, revenue, and a quality investment that will help steward progress toward a more equitable world.
Kind Regards, Lauren Grove and George A. Peters II Co-Founders, HBCU SpringComing™
OUR LEGACY
Historically Black Colleges & Universities are institutions of higher education in the United States that were established as a response to the African American community’s inability to receive a competitive public education and their dramatically low representation in institutions of higher learning across the nation.
While designated to primarily serve the African American community, HBCUs have always admitted students of all races.
HBCU SpringComing historically has been an annual festival that celebrates this unique experience through events, scholarships, panels, service activities, and more.
REACH THE RIGHT AUDIENCE
DIGITAL ENGAGEMENT
745K SOCIAL MEDIA IMPRESSIONS
75K UNIQUE PAGE VIEWS
20K ENGAGEMENTS
61K VIDEO VIEWS
9K EMAIL BLAST LIST
42% AVG EMAIL OPEN RATE
2026 EVENTS*
For our 11th Anniversary, we’ll be focusing on screening our legacy documentary “The Road to TENure” in six core cities, coupled with a panel discussion and the curated kickback events HBCU SpringComing is known for. In addition to HBCU SpringComing, partnership opportunities are available beyond the screening schedule.
Road to TENure SCREENING
Road to TENure SCREENING DALLAS
Road to TENure SCREENING LOS ANGELES & MIAMI
HBCU HOMECOMING OPPORTUNITIES
SPONSORSHIP BENEFITS
PRESENTING SPONSOR -
$50K
- Presenting sponsor logo added to all materials
- Logo include on all electronic (social and email) marketing materials
- Logo on all printed materials including step & repeat
- One (1) - $5,000 scholarship per city (6 total)
- Giveaways at all HBCU SpringComing events (optional)
- 5 minute address at each event with sponsor info table available post event
- Company video promotion to list serve and trailer show prior to documentary screening
- Company representative included on all panel discussions
- Branding on website
SILVER SPONSOR - $15k
- Logo on step & repeat
- One (1) - $5,000 scholarship in 1 city of your choice
- Static company advertisement to list serve
- Branding on website
GOLD SPONSOR - $25K
- Logo include on all electronic (social and email) marketing materials
- Logo on step & repeat
- One (1) - $5,000 scholarship in 3 cities of your choice
- Giveaways at all HBCU SpringComing events (optional)
- Static company advertisement to list serve
- Branding on website
MORE OPPORTUNITIES AVAILABLE
Don’t see what you’re looking for?
We can work with you to customize offerings to fit your company’s needs, from brand activations to community engagement. There are also limited smaller scale partnerships available.
*ListedSponsorshipbenefitsare flexibleandcanbetailoredtomeetyourspecificneeds
PAST SPONSORS + PARTNERS
Morgan Stanley
THE MEDIA LOVES US
The Rise of Experiential Created by Black Innovators to Celebrate Black Culture
For The Alumni & The Allies: The 9th Annual HBCU SpringComing Is Bringing Black Excellence to Birmingham & NYC
HBCU SpringComing Festival is Giving Birmingham High School Students
$1K Scholarships
HBCU SpringComing welcomes grads back home with 9th annual festival in NYC
The city of Birmingham to host HBCU SpringComing Festival
HBCU SpringComing, now in its 9th year, celebrates ‘rich legacy’ of excellence
