Zsa Zsa
Brand Essence
ZsaZsaisn’tjustjewelry it’salifestyle.It’sforthewomanwhoneveroverthinksherstyleyetalways turnsheads.Shemoveswithconfidence,seamlesslyblendingclassicsophisticationwithmodernedge.
Brand Purpose
Vintageshoppingandarchivaldesigneritemshavealwaysbeensoughtafter,butasofrecently,andforthe foreseeablefuture,thesetrendofcollectingitemsfromfashion’spastistakingover.TheentireZsaZsabrand isbasedoffofthoseone-of-a-kinddesigneritemsthatcouldeitherbefoundinavintageshop,historicalhighenddesignercollections,orevenyourgrandmother’sjewelrybox.Althoughtheartofcuratingtheseitemsis exciting,theseuniquetreasurescanbeverychallengingtosource.So,ourbrand’spurposeistoprovidethe consumerwiththesespecialtyjewelryitemsthattranscendtimebutwithoutthehassleandhunt.Wehave designedtheseitemswiththesamequalityandhandcraftsmanshipofthepastbutwithamodernizededgeand atreasonablepricepoints.ZsaZsaisthecollectionofextraordinaryvintageclassics,reimagined.
Zsa Zsa
“Effortlessly Chic, Endlessly Stylish” “Fashion you can buy, but style you possess” - Iris Apfel
Stately
Heirlooms
Effervescent
She’s innately Fabulous…
Zsa Zsa
“Effortlessly Chic, Endlessly Stylish”
Brand Overview
ZsaZsaisahigh-fashionjewelrybranddesignedformodern,stylishwomen whomakeeffortlesselegancelookeasy.
InspiredbythetimelessglamourofZsaZsaGabor,thebrandembodies refinedluxury,effortlesschic,andafashion-forwardaesthetic.
What’s old, was never old, it was always fabulous, and we’re bringing it back.
“I have never hated a man enough to give his diamonds back”- Zsa Zsa Gabor
Our Modern Muses
Target Audience
ZsaZsaiscraftedforfashionconsciouswomenaged25-40,whoare:
• Career-driven&Ambitious–They valuesuccessandstyleequally.
• Trendsetters–Alwaysaheadofthe curve,effortlesslyblendingtrends.
• Refined&Selective–Theyinvestin piecesthataretimeless,nottrendy.
• Social&Stylish–Theycuratetheir wardrobeswithprecision,mixing high-endwitheverydaystaples.
Influenced By:
ElsaHosk
TezzaBarton
RachelZoe
SarahJessicaParker
TheOlsenTwins
LeonieHanne
Marketing & Social Media Strategy
BrandAesthetic:
• Editorial-stylephotography
• Polished,minimalproductshots
• Behind-the-scenesstylingguides
SocialMediaApproach:
• Instagram:Fashion-driveneditorialvisuals,influencer collaborations
• TikTok:Stylingtips,luxuryunboxings,effortlessglam tutorials
• Pinterest:Moodboards,outfitinspirationfeaturingZsaZsa pieces
Hashtags&Campaigns:
• #WearZsaZsa–Showcasinghowwomenstyletheirpieces
• #EffortlessLuxury–Highlightingtherefinedyetmodern aesthetic
• #TheFinishingTouch–PositioningZsaZsajewelryas essentialtoanyoutfit
“Effortlessly Chic, Endlessly Stylish”
Meet The Creative…
Q:Whatinspiredtheaestheticofthebrand?
A:I have always dreamed of bringing the vintage classic aesthetic to life. I had fabulous role models throughout my life, and although we didn’t come from much, we always pulled it together to look our absolute best. I loved to play dress up with my grandmother’s clothes & accessories and still use so many of her pieces today. These “heirlooms” have stood the test of time with both fashion and quality, so why not reimagine these timeless treasures for the masses.
Q:Whatisonequotethatmotivatesyou?
My grandmother always used to say, “ you can never be too dressed up, but you can be wildly underdressed; never be the latter.”
Q:Wheredoyoulooktoforfashiontrends?
Simply everywhere. Trends don’t just come from runways, they come from lifestyle, generational aesthetics, and all facets of life. Trends come from traveling and experience; you have to explore and live life to find fashion.
~Jennae Watson~
Brand Pillars
oEffortlessGlam–Jewelrythatcomplementsandelevateseverylook.
oFashion-FirstDesign–Inspiredbyhighfashion,curatedfordailywear.
oTimelesslyTrendsetting–Piecesthatremainrelevantbeyondtheseasons.
oUnderstatedLuxury–Minimalyetimpactful,designedforquietconfidence.
oChicVersatility–Madefortheboardroom,brunch,andbeyond.
Brand
Personality
oConfident,butneverloud
oSophisticated,butnotstiff
oModern,yettimeless
oChic,buteffortless
*Toneofvoice:Elegant,polished,aspirational-withouttryingtoohard.
Brand Messaging
"EffortlesslyChic,EndlesslyStylish."
OtherTaglineVariations:
“BornChic,BuiltConfident.”
“TrendThatTransendsTime.”
“TheArtOfLookingPutTogether.”
MessagingThemes:
Jewelrythatmakesstylingeffortless
Abrandforwomenwhocuratetheirwardrobeslikeart
Elevatingfashionwithrefinedsimplicity
Product Categories
ZsaZsaspecializesinfashion-forward,refinedjewelrypieces:
• StatementRings–Modern&bold,designedforlayering.
• Earrings–Oversizedstuds,chichoops,high-fashion silhouettes,andelevatediconicdesignsthataddaplayfuledge.
• Necklaces–Statementstyling,bold,sculpturalpendants,& vintageinspiredchains.
• Bracelets–Elegantcuffsandtimelessbangles.
• Charms–Amixofhigh-fashionandplayful,kitschypieces designedtoaddpersonalityandflair
THE CATEGORIES & COLLECTIONS
Collection Concepts
• TheHeritageCollection-Thiswouldbeayearroundcorevignettethatwouldfeaturetimeless brandpieces.
• TheTrendsetterCollection–Trueup-andcomingfashionvignettesthatfeelseasonally appropriate.
• TheHeirloomCollection-Acuratedcollection thatisstrictlyinspiredbyvintageitemsand exudesanarchivalfeeling.
• TheIconCollection-Mainlyinspiredbyfound objects,thiscollectionconceptleansabitmore youthfulandfunwithelevatedkitschyelements.
Estate Metals
Chain driven- classic & timeless
Luxury Tassels
Traditional maximalist statementsFeature weighted chain tassels
Everyday Rings
High Polish Pinky Rings
An everyday staple, always need a stack!
Statement Rings
Sleek & bold items that can be dressed up or down…
Truly Textured
Flora & Fauna
An evolved take on statement metals.
Elevated and abstract florals- oversized but lightweight for designed comfortability
Bold Resin
Unique and fashionable color drivers…
Salt & Sea
Chic take on traditional summer icons.
“Effortlessly Chic, Endlessly Stylish”
From the Vault
Stately & regal feeling with some art deco influence.
Vintage Statements
A modern evolution on vintage classics…
Primal Instinct
Found Objects
Fierce & FashionableShe loves animaleverythingfrom faux furs to accessories.
Your Grandma’s vintage charms but modernized.
Zsa Zsa
“Effortlessly
Visual Brand Identity
Logo
Packaging Inspo
The crest
Polishedgold,champagne,anddeepmatte blackcolorways.
Minimalist,high-fashiontypography reminiscentofCeline,SaintLaurent,and Cartieraesthetic.
Color Palette
MatteGold–Timelessluxury
ChampagneBeige–Soft,refinedelegance
IvoryWhite–Clean,modernminimalism
DeepBlack–Bold,sophisticatedcontrast
Typography
PrimaryFont:Classicfeminine,Parisian chic,reminiscentofpersonable calligraphyhandwriting.
SecondaryFont:Clean,minimalArabic Typesettingforsleekbrandingelements
Logo Concepts
Zsa Zsa
“Effortlessly Chic, Endlessly Stylish”
Brand Vision & Future
ZsaZsaaspirestobecomeago-tonameinfashionjewelry,seamlesslyblending high-fashionaestheticswitheverydaywearability.
The Brand’s Evolution Will Focus On:
• ExclusiveCapsuleCollections–Limited-releasedesignsthatsettrends.
• CollaborationswithFashionIcons–Bringingindustrytastemakersintothe brand’screativeprocess.
• ExpandingtheDigitalLuxurySpace–Elevatinge-commercewithcurated, interactivestylingexperiences.
ZsaZsaisn’tjustabrand it’samovementofeffortlessstyle.
Effortless Glam, Perfectly Styled.
5WEST37THSTREETNEWYORK,NEWYORK10018
SHOWROOM9THFLOOR/DISTRIBUTION10THFLOOR
Contact:Crystal@Raytik.com