ISSUE 3
+
AUG. 2
Vol. 1
017
A BIZNEVADA MAGAZINE
IN THIS ISSUE
21 HABITS OF
SUCCESS SEE PAGE 16
DO YOU NEED A BUSINESS
CARD? see page 18
COVER
MINING & A DIVERSE
WORKFORCE Women playing a crucial role in creating a diverse workforce in mining both here in Nevada and across the nation.
see page 4
WHAT’S
HAPPENING IN RENO? www.biznevada.com
LETTER FROM THE
LETTER FROM THE
EDITOR
Corrine Casanova This issue features an industry I quite honestly didn’t think a lot about until now—it’s about mining and specifically the role of women in mining. Our cover features eleven women from the Women’s Mining Coalition including Geologist Ruth Carraher who enlighted me about something I never thought of—how all products use materials that are either grown or mined. She noted that when I put my make-up on, I am actually putting rocks on my face. That got my attention. Dr. Dana Bennett, President of the Nevada Mining Association, has a great story to tell and gave a great explanation why historically there has been much fewer women working in mining than men and the importance of a diverse workforce. On another note, it is with great pleasure that I introduce you to our new sales director, Lora Enget. I met her about three years ago while on a running team. I immediately connected with her quirky sense of humor and love for the sport. Lora is a Nevada girl through and through. She was born and raised in Lovelock where her parents owned the only video store in town. No stranger to a strong work ethic, she started working at 14. She received her schooling in sales while at Champion Chevrolet working as the general manager’s assistant. She moved onto the Reno Gazette Journal where she specialized in custom publishing sales while raising her two children, she worked for Winnemucca Publishing. What she loved about that job was creating successful ad campaigns for small businesses. Eventually, she went back to the Reno Gazette Journal and discovered she missed being involved in small businesses. Today, we are so fortunate to have her on board here at bizNEVADA. Here are a few cool facts about Lora. She is married to Kelly Jr. and they have two children, Robin, 11, and Kelly, 9. Both kids attend Montessori school. She met her husband while drag racing in Fallon. Yes, she won the race! She asked to take him out with her prize money because she felt bad defeating him. The rest is history. They still race his 1963 Nova and her 1966 Chevelle. The kids are also involved and have junior dragsters. For fun, Lora does triathlons and is prepping for a ½ Ironman competition in Santa Cruz in September. She is super excited to be part of a team helping businesses succeed. Please join me in welcoming Lora.
PUBLISHERS
Richard Moore & Chris O’Sullivan
Every time we sit down to write our loyal readers, whether we are talking about an article, or simply to say thank you, we are humbled. Our message this month will be brief. As many of you know, bizNEVADA has a growing and robust web presence. If you have not visited our site, we encourage you to do so at www.biznevada.com. As we are growing the bizNEVADA presence together, we would like your input as this has all been built for you. At bizNEVADA, one of our primary missions is to be the most effective business connector in the northern Nevada region. For us to be a success, we have to do our part in breaking down the barriers which inhibit a robust B2B environment. So, where do we start? We begin by chipping away at the barrier caused by the lack of knowledge (or innocent ignorance) of our own regional resources. Help us to kick start the educational process by sending us your whitepapers so we can post them as a resource for others on our website. Each month, beginning with the September issue, we will list the contributing businesses and individuals for our readers. bizNEVADA
INTHISISSUE PG 4-9
Mining and a Diverse Workforce
PG 10-11
Holding the line for Job Creators
PG 12-13
Business Spotlight: Forbush & Asscociates
PG 14-15
Mining for Profits
PG 16-17
21 Habits for Success (part 1)
PG 18-19
Do You Need a Business Card?
PG 20-22
Domestic Violence Kills People and Businesses
PG 24-25 Cover credit: Cover photo by Marcello Rostagni Cover photo | Back row – left to right - Anna DeLong, Opal Adams, Susie Mason, Camille Prenn | By herself in blue, Tracy Guinand | Middle row – left to right JoAnn Newbury, Nancy Barto, Catherine Clark, Mary Stollenwerk | Front row – left to right - Elizabeth Zbinden, Debra Struhsacker, Ruth Carraher
2 • ISSUE 3 • AUGUST 2017
BOOK REVIEW: A Small State in a Big Crisis
PG 26
A Peek into the World of Mining
PG 27
A Hidden Gem
VOL. 1 / ISSUE. 3 BizNEVADA PUBLISHING TEAM PUBLISHERS: Richard Moore and Chris O’Sullivan GRAPHIC DESIGNER: Thom Martinson EDITOR-IN-CHIEF: Corrine Casanova PHOTOGRAPHER: Marcello Rostagni SALES DIRECTOR: Lora Enget ADVERTISING: Lora Enget at lora@biznv.com FEEDBACK/IDEAS We welcome your feedback and ideas regarding BizNevada. Send a message to info@biznevada.com @ 2017 Richard Moore and Chris O’Sullivan. All rights reserved. CONTACT US info@biznevada.com www.biznevada.com
EXPERT CONTRIBUTORS Jeffrey Benjamin Corporate Training Breakthrough Training BreakthroughTraining.com 775-337-1600
Tim Kirk Credit Card, Merchant Services PaidRight GetPaidRight.com 775-393-9669
Kyle Reeves Digital Marketing Revolution Online Marketing RevolutionReno.com 775-335-0091
Brian D. Wheeler Financial Advisor Massachusetts Mutual Life Insurance Agency BoulderBasin.MassMutual.com 775-870-1552
Govind Davis Digital Marketing Agilcore and RSO Consulting RSO-Consulting.com 415-992-7711 Brent Forbush Certified Public Accountants Forbush & Associates ForbushAndAssociates.biz 775-337-6001
Ward Sutton Golf Hidden Valley Country Club HVCCReno.com 775-857-4735
Mike Menath Insurance Menath Insurance MenathInsurance.com 775-831-3132 David Spillers Printing Digiprint DigiprintCorporation.com 775-786-4464 BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 3
by Corrine Casanova It’s no secret that mining has been an important part of Nevada’s rich history. In a 2016 Fraser Institute Annual Survey of Mining Companies, Nevada ranked the fourth most attractive place in the world for mining investment. Nevada is the second-largest silver producer in the United States. Mining directly employs about 28,000 people in Nevada. Of those employees, between 13 and 14 percent are women. 4 • ISSUE 3 • AUGUST 2017
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 5
From left to right - Camille Prenn, Debra Struhsacker, Ruth Carraher | Photo Marcello Rostagni
Women play a crucial role in creating a diverse workforce in mining both here in Nevada and across the nation. Dana Bennett, Ph.D., president of the Nevada Mining Association, is the first woman to serve as president of the organization. She noted that mining has changed, both Caption 1 in the diversity of the workforce and the types of jobs available, since the Association was founded in 1913. “What happens in the mining industry certainly affects what happens in the Association, and the percentage of women in the mining workforce has grown during the last 20 years. There is a lot of interest from our members to increase the number of women who are working in mining. It is important to have a diversity of opinions and viewpoints—it is incredibly important to our members,” Bennett said. Bennett’s interest in the mining industry has a lot to do with history—she is a trained historian. She wrote her Ph.D. dissertation on women and tax policy before the 1960s. “Historians look at evidence and present what they believe they have found. It’s not surprising that in history the stories were focused on great men, because men were the people reporting. There’s a great book by Sally Zanjani, called Mine of Her Own: Women Prospectors in the
6 • ISSUE 3 • AUGUST 2017
American West, 1850-1950, where she shares a story of Maggie Johnson who was born a slave in Louisiana and placed a claim on one of the first gold mines in the Nevada, which was in Tonopah. And then there was Belle Butler, who located the Mizpah claim in Tonopah. When they celebrate Jim Butler Days in Tonopah, they are really talking about Jim and Belle Butler days,” Bennett said. There are currently an estimated 120 mining occupations, ranging from skilled trades to high tech positions. These positions include geologists, mining and mineral engineers, heavy equipment operators, crane operators, underground miners, lawyers, environmental managers, financial analysts, refiners, computer programmers and the list goes on. While the average salary is $96,000 and the benefits are superior, building a mining workforce has its challenges. Most of these jobs are in rural areas. “We are always looking at ways to better develop and diversify our workforce. We have training opportunities for our current workforce and work closely with educational institutions to help prepare the future workforce and provide safer worksites. Our great educational partners include the University of Nevada, Reno and community colleges throughout Nevada,” Bennett said. Another organization, the Women’s Mining Coalition, was
created in part to share diverse viewpoints from women with our national lawmakers. As a grassroots organization, it lobbies and educates legislators about supporting environmentally responsible mining. This national organization has members from 25 states who come from all different disciplines, but have the same goal in mind— be creative, work the logistics out and get things done. Geologist Ruth Carraher, one of the founding members, recently won the Prazen Award from the National Mining Hall of Fame & Museum for her ongoing, innovative work on educating others about the importance of mining in our daily lives.
new face on the mining industry by organizing annual Fly-Ins to the nation’s capital. They succeeded in doing that and more by educating female lawmakers and telling stories. Carraher said, “On our first trip to Congress we shared a story of a single woman with five children. She was working four to five part-time jobs earning about $25,000 a year and no benefits prior to working at a mine near Elko. By landing a job in mining (in 1993), she was now making about $55,000 a year with full benefits. Eventually, four of her five children got college scholarships. That’s an excellent example of what mining can do for families.”
In 1993, when Geologist Kathy Benedetto recruited Carraher and fellow geologist Debra Struhsacker to educate newly elected women lawmakers in Washington D.C. about minerals exploration and mining, the organization’s impact expanded. The original idea was to put a
After that first trip, they knew that not just female lawmakers could benefit from their message so they decided to cast a wider net and share their knowledge and stories with all of Congress.
ADVANCING RELIEF CANYON
Permitted to Restart Production Robust Economics Attractively Valued Proven Mining Jurisdiction Veteran Management Growing Resource and Reserve
PershingGold.com | NASDAQ/TSX: PGLC
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 7
one in southern Nevada. This workshop is open to all educators, regardless of where they teach. NvMA provides workshops about mining, the science behind it, and even develops lesson plans and activities so educators can take it back to their classrooms and use it right away. They also organize mine tours to working mines, so teachers have firsthand knowledge of how modern mines operate. Activities like these underscore the organization’s commitment to education and Nevada’s future workforce. “I really enjoy presenting what we do to others. It is great fun, because I can talk about it as a historian and as a member of the Association. I can talk about our past, heritage, and future because we are producing those metals and minerals that are needed for our emerging sectors and we are proud of our history. We are also proud to be a part of our state’s future,” Bennett said. How can business owners in northern Nevada get involved in mining, if you aren’t already? For starters, you can attend the Nevada Mining Association convention September 6-9 at Lake Tahoe. If you are interested in joining or donating to the Women’s Mining Association, you can do so at wmc-usa.org. Dana Bennett, Ph.D., president of the Nevada Mining Association
“Women who are working for your organizations can help Congress recognize how important mining is to each industry. If you are going to make a product, you need materials and resources to do so. And it’s not going to be just gold and silver. For instance, right now, myself and two other geologists are working with a company to look at feasibility of extracting lithium from a clay mine. Lithium goes into batteries so all the cell phones and cameras, not just batteries for cars. It’s everywhere. Everything begins with mining, everything,” Carraher said. Both Bennett and Carraher share a similar passion for the mining industry. There’s a certain camaraderie there. The NvMA helps educate legislators and the public about it in a myriad of ways. For example, for 30 years, NvMA has hosted an annual mineral education workshop for teachers—one in northern Nevada and 8 • ISSUE 3 • AUGUST 2017
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The Reno-Sparks Chamber of Commerce, working with
lence can have time to take care of their needs and that
our business coalition partners from across the state, was
small businesses have expanded knowledge of and ac-
able to hold the line on anti-business and government ex-
cess to various financing options.
penditure reform legislation during the 2017 Nevada Legislative Session.
And special credit should be given to Senator Julia Ratti (D), who bravely spearheaded the charge to fix our out-
HOLDING THE LINE
The biggest issues that we dealt with were minimum wage
dated and unfair property tax system. While we have a
increase and mandatory paid sick leave proposals. While
long road ahead of us, her efforts have started us on a
most of our members pay well above the minimum wage
strong path.
and offer time off for their valued employees to take care of personal matters, the one-size-fits-all requirements
Let’s face it. Most Nevadans (and most business owners)
that were proposed would have made it very difficult for
don’t want to be engaged in the political process. And
small businesses to comply with and made it more ex-
who can blame them? But we know that participating in
pensive to hire people. These were perverse incentives
the policy-making process is critical for job providers. The
to push companies to operate with as few employees as
Reno-Sparks Chamber of Commerce exists to represent
possible.
and advocate for you in the halls of power so that you can continue to feed your family and provide jobs so that oth-
FOR JOB CREATORS
Add to this the efforts to increase fines, penalties and law-
ers can do so as well. It is important for business owners
suit opportunities; it was a very busy session for us!
to have a loud, collective voice. We facilitate that for you.
by Tray Abney
and make every new home more expensive were con-
Please visit www.thechambernv.org or call 775-636-9550 The Chamber also worked to protect every Nevada tax-
for more information about how we can help you succeed.
payer from being victimized by the rollback of critical reforms that occurred last session. Efforts to increase the construction cost of new schools, pay public employees with tax dollars to conduct private labor union business fronted and defeated. While it would have been ideal if most of these bills were defeated in the legislative building before they ever reached Governor Sandoval’s desk, business owners owe a debt of gratitude to the Governor, who wielded his veto pen over thirty times this year. The Chamber asked for several vetoes on legislation that covers the issues mentioned above and Governor Sandoval should be applauded for standing up for those who provide the ultimate quality of life to Nevadans: a job. Because of his actions this year, small business owners will be able to continue to provide jobs and can expect a more educated and qualified workforce entering through their doors.
Making SenSe
Not every bill or policy activity in this year’s legislature was negative. The business community pro-actively worked with several bill sponsors to ensure that pregnant and breastfeeding workers are accommodated in the workplace, that employees who are victims of domestic vio10 • ISSUE 3 • AUGUST 2017
of EvEry CEnt Dan
Brent 5490 Longley Ln., Ste. A Reno, NV 89511
Tel: (775) 337-6001 www. forbushandassociates.biz
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 11
B U S I N E S S SPOTLIGHT by Corrine Casanova
The Advantages of a Most Trusted Advisor: Bringing Wall Street to Main Street
Their primary analysis is based on several factors: business
who isn’t ready to take on the advisement role of a CFO
management aware when somebody was about to hit
size and the drive of the business owner. They look at what
as this is a very different skillset than a transactional role.
overtime.
the company is trying to accomplish and figure out the best
Forbush provides that highly strategic approach to busi-
scenario for doing so. Forbush explains that there are typi-
nesses both small and large.
cal business plateaus, “Infrastructure changes need to oc-
Forbush and Associates see themselves as much more than a CPA firm. In fact, they see their role as more of a most trusted advisor and a valued member of their client’s management team. They have been a family owned and operated business in Reno since 2001. Their philosophy is simple—everyone needs a controller and Chief Financial Officer just like Fortune 500 companies. With founder Dan Forbush’s experience working for companies listed on the New York Stock Exchange and his son Brent Forbush’s experience working for PricewaterhouseCoopers, they can bring the Wall Street experience to Reno. For starters, they do a complete evaluation of their client’s business. According to Brent Forbush, “We look at
Making SenSe
where can we reduce cost and increase revenue, what
their market share is like, where CEnt are they penetrating and of EvEry where they are not. We also look to see if there is another Dan Brent application for the product or service and even if it could
sense and work that out with them strategically.” 12 • ISSUE 3 • AUGUST 2017
went from $4 million to $6 million in revenue in about two
cur at around $1 million, $5 million, $10 or 20 million, in
Forbush shared a success story of a construction client
years. With the timeclock, they have a historical tracking
revenue. Typically, companies with $1 million revenue have
who was at his peak in the early 2000’s. He was doing
system. They can now figure out payroll dollars per hour
a hodgepodge of systems and processes in place. Until this
five subdivisions simultaneously and building about six
and implement a strategy for busy times of the day, week
is addressed, businesses can expect to experience slow
to eight homes per month. When the economy crashed,
and month. That goes back to the POS system. Now rev-
revenue growth and maybe even profit reductions because
he went dormant and wondered if they should close the
enue has increased because of a better economy but they
the infrastructure is not built to handle more. Ideally, we
business for good. Forbush worked with them while they
can control costs to increase at a slower pace due to in-
like to work with clients before they hit that $1 million mark
found a new prime location in Elko because of its mining
formation available to them so it drives dollars to the bot-
to start that infrastructure modification. That way the truck
operations. So, the construction firm headed to Eastern
tom line. Their profitability has increased significantly too.
is going and we can plow through a million and keep going
Nevada and started small again—building about four to
Profits historically were in the two to five percent range
up.”
five homes per year. They got their profitability back and
and are now in the seven to ten percent range. That’s just
survived the tough times. Now they are back working on
one example of us being hired as an accountant and then
Being a family run business gives them an opportunity to
projects in Fernley, Palamino Valley and Spring Creek. For-
moving into a business consulting role as a most trusted
work with other family owned businesses on a whole dif-
bush doesn’t take credit for the success of the client but
advisor.”
ferent level. According to Brent Forbush, “That gives us the
enjoys “thinking outside the box.”
ability and perspective to walk into these typically closely
The firm has countless stories of being that most trusted
held family run businesses where we understand the dy-
One of their clients is a large family run specialty grocery
advisor and has over 100 years of collective experience as
namic. We get a lot of them and we are working with a cli-
company. The mother, father, son and daughter all are in-
a firm. At Forbush and Associates, that Wall Street experi-
ent right now where the father is inching closer and closer
volved in the daily operations. Despite operating a nearly
ence is something that can be found right here in north-
to retirement and the sons are starting to take over the
$4 million business, they struggled making vendor pay-
ern Nevada.
business. My client knows that I understand what he and
ments and paid cash on delivery for all items. When they
his brothers are going through. I have empathy for his situ-
hired Forbush, he suggested implementing something
Brent Forbush is the Auditing and Accounting Manager at
ation and I can try to bridge the gap between father and
simplistic like a time clock so there could be real time
Forbush and Associates which is a family owned and oper-
son.”
reporting. By looking at the POS system and comparing
ated local CPA, accounting and tax preparation profession-
that to the payroll system at specific times of the week,
al services firm. Learn more at www.forbushandassociates.
the day and even the hour the client could determine if
biz.
Their current client base is businesses with $1 to $50 mil-
337-6001 Ste. A Tel:By(775) 5490beLongley used inLn., other geographical locations. consulting www. forbushandassociates.biz lion in revenue and growing. Their expertise is working Reno, NV 89511 with our clients first we figure out what makes the most
According to Forbush, “Now they have real time data. They
with businesses who are experiencing growing pains. Of-
the amount of sales and payroll aligned. They set some benchmarks and alerts in the timeclock software making
ten these smaller companies have a bookkeeper on staff BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 13
According to Forbes.com, the story goes something like
What Does My Grocery List Have to Do
this; a young teen girl believes she is pregnant so she goes
with Marketing?
to her neighborhood Target to buy a pregnancy test. The
Everything we do, whether we are shopping, researching,
test confirms that she is pregnant. Later on she returns
or wasting time on Facebook, our information is stored.
to the same Target to buy supplements associated with a
All of this information is then sifted through by complex
pregnancy and foods a mother-to-be would eat. The fol-
computer programs and algorithms to generate a digital
lowing week the father of this young lady took a trip to the
make-up of our consumer behaviors. These algorithms
mailbox. Here he discovered a coupon booklet addressed
then use our behaviors, interests, and spending habits
to his daughter from Target with baby products. The fa-
to develop and predict people’s consumer traits. For in-
ther then stormed down to the local Target to pitch his
stance, we as marketers are able to use big data to ef-
case. “My daughter got this in the mail!” he said. “She’s still
fectively and affordably micro target to unique consum-
in high school, and you’re sending her coupons for baby
ers based off their daily patterns, behaviors and unique
clothes and cribs? Are you trying to encourage her to get
characteristics. All a click away from buying your product.
pregnant?” the father roared to a Target employee. Then, a few weeks later, the same Target employee received a voicemail. On the phone, though, the father was somewhat abashed. “I had a talk with my daughter. It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology,” he said. So, how did Target know a teenager was pregnant before her father? The answer, big data. Mystical and ambiguous, big data is the new bonanza for businesses and organizations operating in today’s market. The term is used daily
So, What Does this Have to Do with My
by massive media outlets, tech blogs and business maga-
Business?
zines. Few understand its meaning and even fewer under-
It doesn’t matter if you run a mom and pop shop or a na-
stand how it works. Tunneling into big data is the newest
tionwide organization with hundreds of employees, big
gold mine for your business. Let’s explore what big data is,
data is the place to start for your next marketing cam-
how it is used and why your business needs to utilize big
paign. When done right, you can tap into any market you
data in your next marketing campaign.
wish, effectively and affordably. When your business can advertise to the perfect target audience, whether you
What in the H-E-Double-Hockey-Sticks is
Big Data? by Kyle Reeves
know it or not, your marketing campaign has struck gold. The key lies in access and interpretation of this data. Us-
Every time you swipe your credit card at the grocery store,
ing the right digital marketer, your business is not only
search something online, open an email, interact with a
able to market to your perfect target audience down to a
social media post or even spend time at certain stores
city block, but service unique ads targeted to their income
in the mall your information and consumer habits are
levels, job titles, geographical location, interests and be-
tracked and converted into data. This data is then stored
haviors all across America.
in massive warehouses spanning acres upon acres all across our big, beautiful, green and blue planet. Big data
If you’d like to read more or learn how your business can ben-
is used every day to persuade your vote in elections. It is
efit from big data feel free to visit our website www.Revolu-
used to convince you to buy a new home. It is used to sup-
tionReno.com
ply the content you read online and even track your trip
Kyle Reeves is the Founder and CEO of Revolution Online Mar-
to and from work. Terrifying, I know, but it is the world we
keting.
live in. 14 • ISSUE 3 • AUGUST 2017
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 15
6. LEAD YOURSELF. Leadership is not about allow for error, how do you expect to succeed? barking orders, holding a fancy title, or telling people what to do. True leadership is about leading yourself, not others. And, once you are able to leader yourself, you are more apt to lead others. If you can’t effectively lead yourself, don’t expect others to follow you.
7. EARN RESPECT. Yes, you have to earn it!
Demand respect and you will never command respect. One of the best ways to get respect is to give it, without being fake or kowtowing. Another super way to garner respect is to do what you say you are going to do.
8. GUARD YOUR TIME. No one gets any more
hours in a day. We all get 24 hours. How you decide to use your time determines your life. Give your attention to the most important priorities. If you don’t what your time priorities are, expect to wase time on unimportant matters.
9. MAKE LOTS OF MISTAKES. Just don’t make the same mistake over and over again. If you don’t
Your greatest mistake can lead to your ultimate achievement. More mistakes lead to more success. Failure is the way to every success.
10. TAKE ACCOUNTABILITY. You never get
fit if you expect someone else to exercise for you. No one can do this for you. You must be responsible for the results in your life. You renounce your success when you blame others for your failures. When in doubt, take responsibility. To be incredible, be accountable. Life is a do-it-yourself project. Put at least one of these habits for success into practice to get a result in your personal and business life. Next month’s issue will share the remaining 11 habits to success. Best of success to you! Jeffrey Benjamin is the founder of Breakthrough Training in Reno. He is the co-author of Real Life Habits for Success. Contact him at www.breakthroughtraining.com.
by Jeffrey Benjamin Your daily habits determine your destiny. You are the sum of your thoughts and actions. You can make a difference in your life. I will share the first 10 of the 21 habits for success with you in Part 1 of this series.
3. DO YOUR BEST. No, not try your best. There
1. FOCUS ON ACTION. Great ideas without
cess will be short-lived if you jeopardize your integrity. The first president of the United States of America, George Washington proclaimed, “Few men have the virtue to withstand the highest bidder.”
action are useless. Lots of people have ideas; few take action. It is not what you know, but what you do that counts. Take into account the wisdom of Ralph Waldo Emerson, “An ounce of action is worth a ton of theory.”
2. ACCEPT FRUSTRATION.
Frustration is usually experienced right before you achieve success. Think about it. Tying your shoes used to be tough and frustrating but that never stopped you.
16 • ISSUE 3 • AUGUST 2017
is a difference. Trying doesn’t get things done. Do your best and the universe will take care of the rest.
4. MAINTAIN YOUR INTEGRITY. Your suc-
5. TAKE CHARGE OF YOUR HAPPINESS.
Never let anyone but yourself be responsible for your happiness. Thomas Jefferson penned it right in the Declaration of Independence, “… that among these are life, liberty and the pursuit of happiness. Ultimately, happiness is a state of mind that only can be gifted by you.
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 17
DO YOU NEED A BUSINESS CARD?
by David Spillers I recently attended a meeting where the speaker said
Have you been to a networking event or a luncheon
their company was so environmentally conscious that
where business cards are passed around the table? Col-
they do not even have printed business cards for their
lecting people’s business cards is a quick way to have all
employees. The speaker was in sales and I was interested
their contact information at your fingertips. Yes, we live
in buying from them. When I returned to my office, I had
in a digital age, and you could share contact information
forgotten her name (I am over 50 so it happens if I don’t
with your smart phones via text messages or email, but
write it down immediately!) I remembered the company
that is not practical in these situations. Plus, business
name, so I could have gone to their website and searched
cards work when there is no wi-fi signal and when cell
for this person, but I got busy and never did it.
phones batteries are dead.
Yes, you need a business card. Not just any old business
I keep a few business cards from people I frequently
card, but a card with a great design and your company
work with in my desk. Last week, a client was in my office
logo so clients will remember you and your company.
and needed a recommendation for a sign company and a
Your business card is your first impression to a new cli-
florist. I had business cards for both and he put the cards
ent. Having a great business card that you can hand out
in his briefcase and was grateful for the referral.
at a moment’s notice shows professionalism and that your company is serious. Have you ever asked someone
Finally, as with any printing project, a great design mat-
for their business card and they did not have one? That is
ters. Spend a little money with a graphic designer and
one of those awkward moments when you begin to won-
get a design that really stands out and conveys the image
der if their company is real.
you want for your company. Use good quality paper stock and have them professionally printed. Have a catchy ta-
If you do have a business card and share it with your cli-
gline so potential clients instantly understand what your
ent, they will not only keep your card, but if it is a great
company is about. Print on the back of the card if you
looking card, they will probably show it to other people.
have additional information that you want to convey. Af-
It is one of the best forms of direct marketing there is.
ter your face to face meeting is over, all the client will
There is a chance that somebody you have never met will
have to remember you is your business card. Make it a
see your card and if they like it and need your product,
great one!
they will contact you. David Spillers is the President of DigiPrint Corporation.
18 • ISSUE 3 • AUGUST 2017
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 19
Domestic
Violence KILLS PEOPLE AND BUSINESSES by Corrine Casanova Domestic violence kills people and but whether you are aware of it or not, it also impacts the bottom line of your business. The statistics alone are shocking. Domestic and sexual violence affects one in three
When I sat down with Executive Director of Safe Embrace,
According to Etchemendy, “The population has nearly
women and one in seven men. Like a rock thrown into a calm lake, there is a ripple effect that impacts
John Etchemendy and his Executive Assistant Jackie McK-
doubled in the last decade and is slated to do the same in
entire communities. Intimate partner violence costs United States businesses an estimated $3 to $5 billion
inney, they shared what makes their non-profit unique.
the next decade but resources for domestic violence and
annually in lost time and productivity. As a business owner, you might not even know if your employees
Etchemendy said, “We have a very comprehensive pro-
sexual survivors really has remained stagnant. We receive
are victims because there is so much shame and embarrassment associated with it. What are some signs
gram and are the only local domestic violence shelter with
no funding from the county or city. In Reno/Sparks there
to look for?
a therapist on staff. We have a dual focus of treating vic-
are a total of 40 emergency shelter beds specific to the
· Increased absenteeism, coming in late, leaving early · Reduced productivity at work because continually checking and answering texts · Physical abuse like bruises and black eyes · Emotional outbursts · Employee’s partner comes into the workplace to start fights
tims of sexual violence (rape) and domestic violence. We
population of domestic violence. This is unacceptable to
have a 24 hour crisis hotline and are the only shelter in
us. To help with this, we are in the planning stages of add-
all Nevada to house pets onsite. We have dogs, cats, fer-
ing a new building at our shelter location that will add 16
rets and even a turtle. Nevada has led the nation for 20
beds among other amenities because we don’t want to
years as one of the top five states for murders of wives
turn people away. But we can’t do this alone.”
And statistics back this up. According to the Department of Justice, women employees are more likely to be killed in the workplace by their partners rather than coworkers. As many as 75 percent of victims are harassed by partners at work. Twenty-seven percent of people lost their jobs as a direct result of domestic violence. And domestic violence does not discriminate based on age, social status, gender, education or race. It’s an equal opportunity offender. Domestic violence affects the workplace because the victim’s job represents independence and while the victim is there, they aren’t under the abuser’s control. But the victim is vulnerable at work because the abuser knows where they can find the employee during work hours.
20 • ISSUE 3 • AUGUST 2017
and girlfriends. On our 24-hour crisis line we average between two to eight crisis calls daily. In 2016, 11 percent of the people who called and requested shelter in our facility received it. We have 15 beds in our shelter and people can stay for 90 days. With a staff of 9 we aren’t even coming close to being able to serve everyone that calls us. Our wait list grew to 67 women and children who were in abusive homes and wanted to leave but couldn’t.”
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 21
“ON OUR 24-HOUR CRISIS LINE WE AVERAGE BETWEEN 2 - 8 CRISIS CALLS DAILY!” There are a few things you can do to help conquer domestic violence in our community:
2 DAY LEADERSHIP PROGRAM
August 22 & 23- Reno
· Sponsor a testimonial video where a survivor tells his/her story. Marketing Safe Embrace hasn’t been easy
For Managers, Supervisors & Key Employees
because of the nature of the business. People aren’t al-
· Donate to the building fund. Safe Embrace has
ways eager to share their stories because of privacy issues.
achieved 25 percent of their funding goal. A local founda-
If you’ve ever watched an animal cruelty SPCA video with
tion has agreed to match donations dollar for dollar up to
Sarah McLachlan singing Angel, you can see the impact of
$100,000 within in the next 12 months. You can buy a brick
what a great video can do for fundraising. Etchemendy has
for a commemorative brick walkway between the existing
contacted that very video producer who is willing to create
shelter and the new building for as little as $100. “For a
the video for a mere $5,000. As the sponsor, your business
very small investment you can be part of this project by
and logo will be listed in the video.
More Info: 775.337.1600 BreakthroughTraining.com Full Program Description: LeadershipTrainingReno.com
leaving a message of encouragement or remembrance to our clients, therapists, case workers and everyone that
· Volunteer your time. Running a 24/7 crisis hotline,
works with our clients. The brick shows these people that
emergency response team, 24/7 shelter, transitional hous-
the community cares about them,” said Etchemendy.
ing and an outreach program with a staff of nine could never be accomplished without incredible volunteers. Vol-
· Donate to the general fund. You can make a donation
unteer opportunities vary with commitment level.
of any size as well as a recurring donation at safeembrace. org. Donations of any size are welcome. You may also do-
Safe Embrace recently had a corporate donor who stopped
nate items.
by the Safe Embrace office with a check and didn’t want any recognition for it. Etchemendy explained, “Recognition is
· Be a sponsor at the 2nd annual Trees & Lights Gala at the Nugget Grand Ballroom on Saturday, November 18. Kick off the holiday season with this black-tie
not about you gloating you are giving. It’s about letting oth-
event that features live musicians, fine dining and a gal-
for businesses to step up and help with this epidemic. We’d
lery of beautifully decorated Christmas trees, a live and
love to find ways to partner with your business.” Contact
silent auction where you can bid on fully decorated trees,
775-324-3766 or safeembrace.org to learn more about how
wreaths and baskets that will be delivered to your home
your donation can make a difference.
to jump start the holiday season. Sponsors can purchase seats at a table for 10, entertain clients or employees, re-
Your Support. our thanks.
er businesses and your clients know that you care. If your business gives to charity, you deserve recognition. It’s time
THANK YOU FOR SUPPORTING THE BARRACUDA CHAMPIONSHIP.
J u ly 3 0 -A u g us t 5 2 0 1 8
Thanks to all our generous sponsors, the Barracuda Championship is able to continue to remain one of 47 stops of the PGA TOUR, while shedding light on the beauty of the Reno-Tahoe area.
ceive ads in the program, and be featured on the red carpet walkway. Sponsorships are available at all levels. All proceeds go to the building fund.
775.322.3900 • BarracudaChampionship.com
22 • ISSUE 3 • AUGUST 2017
BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 23
citizens of the state suffered mightily, no doubt about it. Parker lays out the evidence in black-and-white. He pulls no
BOOK REVIEW A SMALL STATE IN A BIG CRISIS
punches in stating that while outside forces came into play to create the deep recession—like the repeal of the Glass Steagall Banking Act of 1933 and the collapse of mortgagebacked securities—poor financial decisions by the state’s leaders were also to blame. The book notes that Nevada is fond of handing out billions of dollars in tax incentives to corporations to relocate here, but ultimately the investment has not paid off. Marshall states an example of one company that promised 700 jobs and $1 billion in investment came up seriously short to the tune of millions of dollars and a paltry number of jobs created. Instead of handing out the money carte blanche, Nevada style, a state like
by Eric L. Miller
South Carolina tied its tax credits to the amount of apprenticeships companies created across a wide variety of industries and ended up reaping the benefits of the corporate relocation. Marshall says that state government needs to do a better job at managing these kinds of resources.
“Those who cannot remember the past are condemned to repeat it.”
This is a different kind of economics book. It is as unique as
—George Santayana
in the book accessible to the reader.” Parker clearly cares
NEVADA’S GREAT RECESSION
of the economics department at the University of Nevada,
Looking Back, Moving Forward By Elliot Parker with Kate Marshall Foreword by Senator Harry Reid
its subject. As former Senator Harry Reid states in his Foreword, Parker the economist “makes the economic lessons deeply about the subject and looks on his role as chairman Reno as a responsibility to bring his expertise to the people of Nevada. The book is based partly on a series of columns he wrote for the Reno Gazette-Journal, Las Vegas Review-Jour-
University of Nevada Press, $24.95, 256 pages
nal, and the Nevada Appeal at the time when the recession
A SMALL STATE IN A BIG CRISIS
exactly what was happening at the time.
This new book by University of Nevada economics professor Elliott Parker and former State Treasurer Kate Marshall coins a new phrase: Nevada’s Great Recession. This refers to the economic crash of 2008 and 2009, where Nevada was the hardest hit state in the nation. It had the unenviable distinction of developing the highest unemployment rate, the largest fall in medium incomes, the biggest drop in housing prices, the topmost foreclosure rate, and, as if this wasn’t enough, the greatest share of its population entering poverty. The state government also faced a severe fiscal crisis and had trouble paying its bills and staying afloat. Parker states that this particular recession was “the deepest, longest, and the most destructive.”
24 • ISSUE 3 • AUGUST 2017
was raging. These pieces make for interesting insights into
The co-author Kate Marshall served as Nevada State Treasurer from 2006 and was reelected in 2010. Marshall prevents the book from becoming dry-as-dust by offering poignant vignettes about what it was like to be on the front lines of the crisis in Carson City and being a politician at a particularly stressful time. Her stories make for compelling reading. Parker and Marshall are now married and offer a unique historical perspective on the recession and its aftermath. The curious thing about the book is that its authors are so passionate about economics and the real effect boneheaded policies had on real people and families in Nevada. The
RENO’S COUNTRY CLUB
There is a misconception that government can be run like a business. This is counter-intuitive, according to the authors. In bad times when money dries up government needs to spend more money to spur economic growth. It needs to invest in human capital and put people first before profits. For example, at the height of the recession the budget at the University of Nevada was on the chopping block. The authors point out that having a state-wide population of unskilled workers is not a prescription for success. Peculiar to Nevada is the widespread disdain for higher taxes, but at the same time it needs to do a better job educating its kids and getting them ready to enter the workforce. They need to spend money for the schools and make it a priority. What is the tagline for Nevada’s future? To determine the future it is essential to take a hard look at the past and learn lessons from what went wrong and how to optimize a set of solutions that will foster growth and prosperity.
Championship Golf Course Men’s Club Ladies Club Junior Programs Swimming Pool Fitness Facility Proprietary Memberships
Corporate Memberships Weddings Reunions Business Meetings Corporate Retreats Special Events
Call us today at 775.857.4735 to schedule a tour or plan your upcoming event
Parker and Marshall do a good job of offering this perspective. They have put together a book that every concerned citizen and elected official in Nevada—from dog catcher to the governor—needs to read and understand. Eric L. Miller is a writer and marketing consultant based in Reno, NV. You can contact him at eric@3ibooks.com.
Ward Sutton, PGA Director of Club Operations wards@hvccreno.com
3575 E. Hidden Valley Drive | Reno, NV 89502
www.hvccreno.com BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 25
A PEEK INTO THE WORLD OF MINING
by Ashley Lynn-Staab
Mining has touched many of our lives. For some, it’s be-
love the comradery with other miners and the beauty of
cause our families and friends were employed by one of
Nevada. Few occupations get to see the landscape of Ne-
the many mines in the area and for others it’s because
vada the way that they do. When asked, “What is the worst
it has boosted our local economy. As someone who is
thing about this job?” The answers are the long shifts com-
not from northern Nevada originally, this industry was
bined with the length of time necessary to get to the mine
like opening a door into a new world. I’ve talked to many
site and back home. Many of the miners have made sac-
women who’ve worked in the mining industry and our sto-
rifices that most of us will never understand. They leave
ries are vaguely similar. Whether we got into our prospec-
hours before their shift and arrive home just in time to
by Ward Sutton
Don’t wait, this offer ends soon!
tive fields because of a family member or a friend recom-
get some rest and do it all over again for days on end.
Tucked in quietly rolling hills, with impeccable views of the
mended it or just because we needed to provide for our
While on shift, they are operating equipment that leaves
Sierra Nevada Mountains and city lights, the club provides
families, our lives are forever changed by mining.
us stunned when we see it in real life. They operate under-
all the amenities and events professionals and families re-
ground, they handle material we only dream of and they
quire to rejuvenate, entertain and socialize. Home to one
help grow the economy of northern Nevada.
of the finest golf courses in northern Nevada, Hidden Valley
As I’ve talked to people through the past several years,
Country Club provides an exceptional golfing experience.
there is a common misconception that men are the miners and the women stay at home, hours away taking care
As the economy fluctuates, so does the mining indus-
And for more than 50 years, Hidden Valley Country Club’s
of the family and waiting for their husband to come home.
try. Manpower’s main source of business in the Elko and
personable staff and extensive facilities have provided a
The reality is there are women in all aspects of the min-
Winnemucca territory is the mines. We are thankful to be
welcoming and engaging atmosphere for members. In ad-
ing industry. The staffing agency I’m privileged to work for,
a part of this industry and how it has been an integral part
dition to our exquisite 18-hole golf course, athletic facilities
Manpower, has nine offices across northern Nevada and
of Nevada’s countryside and economic stability. Several
including a large resort-style swimming pool complex, spa-
we’ve worked with mines in at least five of those areas.
of the women who were interviewed for this article noted
cious changing facilities, outdoor grilling, complete restau-
We’ve placed women in positions ranging from electrical,
that in the next 5-10 years, we can expect to see more
rant, event and banquet space including bar are available
instrumentation, lab, haul truck, administration, main-
growth in automated processes and safety will continue
to our members and their guests. From weddings to holiday
tenance, geology and so much more. There are several
to increase with that automation. We look forward to this
festivities and from golf tournaments to family pool activi-
mines that hire students during the summer to further
growth and for how it will continue to grow northern Ne-
ties and children’s programs, Hidden Valley Country Club
their education and we have partnered with them to help
vada.
has something for everyone. Join us today!
In northern Nevada, the Manpower franchise has been
Ward Sutton is the PGA Director of Club Operations for Hid-
Across the industry, the same response rings out to my
owned and operated by the same family for three genera-
den Valley Country Club. For more information, visit www.
question, “What are the best things about this job?” People
tions since 1979.
hvccreno.com.
bring a diverse group of students every summer.
26 • ISSUE 3 • AUGUST 2017
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AUG/SEPT
2017
RENO+SPARKS CHAMBER
INNEVATION CENTER
ONE MILLION CUPS
AUGUST 17 6-9PM Corks Forks & Brews Silver Legacy
AUGUST 17 6-7:30PM After Building Your Website, Drive Traffic to It! Innevation Center
SEPTEMBER 8 Hidden Valley Country Club Leadership Reno Sparks SEPTEMBER 12 5:30PM Connect 90: The Business of Basketball RC Willey SEPTEMBER 19 4:30-6PM The Joint Force Meets the Workforce – Reverse Job Fair Chamber of Commerce, 449 S. Virginia St.
CARSON CHAMBER AUGUST 16 5:00 – 7:00 Chamber Mixer United Federal Credit Union
NCET
CARSON VALLEY CHAMBER
AUGUST 16 2-4PM NCET Biz Café What’s Hot in Employment Law? The Basement
AUGUST 16 11:30AM-1PM General Membership Luncheon Alice Heiman Lunch and Learn Ten Things You Need to Know to Build a Kick-Ass Sales Strategy Jethro’s
AUGUST 23 11AM-1PM NCET Small Business Expo Atlantis Casino AUGUST 23 11AM-1PM Biz Bite: Bruce Breslow The Atlantis SEPTEMBER 22 10AM-5PM NCET Expo The Atlantis
28 • ISSUE 3 • AUGUST 2017
AUGUST 24 6-7:30PM Basic Social Media and Your Business Innevation Center
SEPTEMBER 13 7-8:30AM Chamber Coffee Location TBD SEPTEMBER 14 5:30PM BLINK Aesthetics Ribbon Cutting and Grand Opening Party 1910 East College Pkwy., Unit 130
EVERY WEDNESDAY
9:00AM Swill Coffee and Wine 3366 Lakeside Court, Reno
BNI MEETINGS TUESDAY 7AM
Mimi’s Café BizClub Zero Swill Coffee and Wine Napa Sonoma South
WEDNESDAY 7AM
Napa Sonoma South Meadowood Courtyard
WEDNESDAY NOON
OTHER EVENTS AUGUST 17 7:30AM – 1:30PM Governor’s Conference on Business Nugget Casino Resort
SEPT 6 – SEPT 9 7AM – 3:15PM Nevada Mining Association Convention Harrah’s Lake Tahoe
SEPT 13 – SEPT 17 Reno Air Races Stead Airport For more complete and up-to-date calendar information, visit www. bizNEVADA.com/events
Wildcreek Golf Course Famous Dave’s Reno/Sparks Association of Realtors
THURSDAY 7AM
Swill Coffee and Wine Lakeridge 19th Hole The Plaza Hotel, Carson City Mimi’s Café Napa Sonoma South
THURSDAY NOON
Famous Dave’s
LeTip MEETINGS WEDNESDAY 7AM
Hidden Valley Country Club
WIN MONTHLY BREAKFAST August 25 7-9AM What Are You So Afraid Of? Atlantis Casino BIZNEVADA MAGAZINE • WWW.BIZNEVADA.COM • 29
WHAT DRIVES YOU
IS WHAT DRIVES US. Your passion fuels your success. And we’re as dedicated to you as you are to your business. MassMutual will listen to your needs, seek solutions to your financial challenges and help you plan for what’s ahead.
Recently Renovated!
Near Plumb Lane Adjacent to Silver Wing and Park Lane redevelopment. Co-tenants include Black Bear Diner El Pollo Loco and Star Cleaners
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Brian D. Wheeler MassMutual Boulder Basin 9590 Prototype Ct., Suite 400 Reno, NV 89521 775-870-1552 Brianwheeler@financialguide.com
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MassMutual Financial Group refers to Massachusetts Mutual Life Insurance Co. (MassMutual), its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. CRN201809-186028
30 • ISSUE 3 • AUGUST 2017
Tim Dayner 775.823.3391 tdayner@cbcreno.com 5011 Meadowood Mall Circle | 775.829.5900 | www.CBCReno.com
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