This book is about immersive experience design, the art of creating spaces that tell a story. It contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.
The authors witnessed over the past thirty years the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is an illustrated summary of this new industry and intended for everyone in the process of revealing their brand, art, history or ideas about the future.
