Gamification chapter - 23 Innovations in Digital Communication

This book is valuable for the disciplines of Communication and Marketing and anybody who is interested in digital innovations in communication. For professionals to gain founded insights into the merits of innovations for application in communication. “A masterful combination of theory and scientific research. This book provides communication professionals with guidelines for innovative digital communication and insights from the industry of digital media. It is meaningfully and concisely presented.” - L I S A C E DR O NE For students to discover their areas of interest and to help them become the experts in the field. “As a student, I found this book immensely helpful in getting a comprehensive understanding of digital communication. Anyone who wants to know the field could benefit from this state-of-the-art book!” - S HUA NG L I For teachers to find various anchors to develop courses and lectures about innovative communication. “A fine piece of work. The innovations are contemporary. They are discussed from various angles, including the valuable view of experts in the field. As a lecturer in communication and media studies, I find this book very insightful for my students, and a pleasure to read.” - PAUL VA N DE R B I JL And for anyone else with an interest in developments in digital communi­cation. “I learned a lot from reading the book! The content is very relevant to today’s world of communication, and explains things in a clear manner. So even though I am not an expert in this field, I understood it perfectly.” - S A ND R A R AW L IN

‘23 Innovations in Digital Communication’ describes, critiques, and evaluates digital innovations that are applied in communication. Innovations that are not hypes, but are becoming part of organisations and life, causing permanent changes in media use and communication. The goal of this book is to help readers master these innovations. It is a source of inspiration for anybody who wants to understand how digital innovations can impact communication and change the media landscape in the future. Reading this book will render valuable insights into digital innovations in communication, and how they can be used to influence information processing, decision making, and buying behaviour. Each innovation is discussed, looking at its impact and professional, scientific, future, and societal challenges. The chapters contain examples and cases from advertising, healthcare, journalism, and entertainment.

23 INNOVATIONS IN DIGITAL COMMUNICATION

‘WHAT IS THE IMPACT OF DIGITAL INNOVATIONS IN COMMUNICATION?’

“What are the limits of virtual reality?” “Should robots get moral rights?”

23 INNOVATIONS IN DIGITAL COMMUNICATION

T H I S B O O K C O N TA I N S • Visions of communication experts about the current and future digital media landscape • Discussions of digital innovations from a practical, scientific, and ethical perspective with contributions of experts about its implementation

“Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of recent innovations.”

“How do Artificial Intelligence and Machine Learning impact our society?”

KETELAAR AARTS DEMIR

Move beyond speculations and master mediated communication

Robert Cialdini

KETELAAR AARTS DEMIR

“What is the persuasive power of chatbots?” “How can I prepare for voice marketing?” “Is persuasion profiling unethical?” “What is online privacy, and how to respect it in the digital age?” “Does digital technology change our brain?”