Take a first look at
products, hot picks and seasonal favourites
U2363 ECO VITA WOODEN THREAD BOX ORGANISER
Box Dimensions: 17.9 x 10.8 x 4.5 cm.
Keep your WIP, threads, and tools beautifully organised with this elegant pine project box. The lid features 12 long slots to hold 24 bobbins, which are included and suitable for all types of embroidery thread.
* Thread and accessories are not included.
U2362 DMC NEEDLE MINDER & SCISSOR SET
Assorted colours: black, green & coral.
This scissor and needle minder set makes a lovely gift and is a handy addition to your own craft stash. It includes a pair of 3mm thick stainless steel scissors and a campervan-shaped needle minder, which helps keep your needle safely in place while you take a break from stitching.
This year, we celebrate a remarkable moment in the life of DMC: our 180th anniversary. Few companies are granted the privilege of looking back across such a span of time, and fewer still can say that the spirit which inspired their beginnings continues to guide them today. For us, this milestone is a tribute to the generations of makers, partners and passionate embroiderers who have carried our threads and our story forward.
Anniversaries are also a time to celebrate the relationships that sustain us. As Birch marks its centenary alongside our 180 years, we are proud of our partnership. Since 2017, Birch has helped bring DMC to creative communities across the country, connecting new generations of makers with tools to express their imagination. We are deeply grateful for their dedication and belief in our brand. While we honour our past, we are inspired by the future. Every stitch with DMC thread links tradition with new possibility, and we remain committed to supporting creativity in all its evolving forms.
Justin Wraight, CEO
THE DMC GROUP HOLDINGS LTD
CREATE YOUR WAY TO WELLBEING
BUILD MENTAL RESILIENCE
Craft has a protective effect, building resilience to stress and improving cognitive function. It creates deep relaxation that protects a healthy mind.
BOOST PHYSICAL WELLBEING
Crafting offers physical health benefits including lowering blood pressure and reducing pain.
CONNECT TO COMMUNITY
Craft connects us to culture and community across generations, helping us express our unique identity. It connects us to present, past and future generations.
NEW PRODUCTS
The Designer Collection of embroidery kits showcases the work of talented designers from around the world. This diverse range celebrates classic and contemporary styles.
Our history begins in 1746, when Jean-Henri Dollfus joined Jean-Jacques Schmalzer and Samuel Koechlin in Mulhouse, France, to build an enterprise devoted to textile excellence. From the start, innovation and quality were inseparable. In 1850 we introduced mercerisation, giving our threads their renowned brilliance and strength, and we kept refining the art of dyeing to achieve the rich, lasting colours for which we are known. In 1898, we launched Mouliné Spécial, our iconic stranded cotton. More than a product, it became a trusted companion to creativity worldwide. Through changing fashions, technologies and markets, our commitment has remained constant: to create exceptional threads and make them with care where our story began in our historic factory in Mulhouse.
Justin
Wraight, CEO THE DMC GROUP HOLDINGS LTD
119240
DESIGNER EMBROIDERY KITS
Choose from a selection of popular techniques in a variety of levels.
Kits Include: Mouliné Spécial® skeins, printed fabric, 14.5 cm hoop, needle & instructions.
Weinzaepflen
Weinzaepflen
119241
DESIGNER EMBROIDERY KITS
Featuring floral designs and stunning 3D embroidery techniques.
TB236
3D Prince Mushroom
Pippa Haynes 12.5cm
TB237
3D Forget Me Not
Pippa Haynes 12.5cm
TB233
Floral Embrace 14.5cm
Nathalie Weinzaepflen
119244-BK1990
Vintage Bouquet 28.5 x 28.5 cm
Nathalie Weinzaepflen
119252
DMC DESIGNER CROSS STITCH KITS
Featuring the works of Marie-Dominique Procureur and Little Dove Designs.
Includes: Mouliné Spécial® skeins, 14 ct Aida fabric, needle & instructions.
119245 DESIGNER PUNCH NEEDLE KIT
Hydrangea Petals 14.5cm
Nathalie Weinzaepflen
DMC DESIGNER CROSS STITCH KITS
119244-BK1989
Botanical Sampler 23 x 33.5 cm
Nathalie Weinzaepflen
119242-BK1987
Climbing Flowers | 24 x 31cm
Marie-Dominique Procureu
14.5cm
Nathalie Weinzaepflen
119243-BK1988
Floral Moon| 17.5 x 17.5cm
Marie-Dominique Procureu
119222
GEORGIE K. EMERY EMBROIDERY KITS
These designs by Georgie K. Emery was inspired by the stunning landscapes of the Cotswolds, in central-southwest England. Contains: Mouliné Spécial® skeins, 100% cotton printed canvases, hoop, embroidery needle and instructions.
119224
MARIE-DOMINIQUE PROCUREUR
Abstract modern floral designs from Marie-Dominique Procureur who’s based in Mulhouse, France.
Each kit contains:
Mouliné Spécial® 2m skeins, 8m skeins, 100% cotton 1 x printed fabric 24 x 24 cm, hoop 14.5 cm, embroidery needle and instructions.
119223 UN CHAT DANS L’AIGUILLE
Stitch this detailed insect designs with decorative filling stitches and sparkling threads. Designed by Christel Gouze, a French designer and founder of Un Chat Dans L’Aiguille.
Each kit contains: Mouliné Spécial® skeins, Mouliné Etoile 8 m skeins, Mouliné Light Effects 2m skeins, polyester printed fabric 28 x 28 cm, hoop 18.5 cm, embroidery needle & instructions.
119225 CELESTE JOHNSTON
This pretty floral kit has been designed for DMC by US-based embroidery artist Celeste Johnston. The kit includes everything you need to embroider the colourful mediterranean flowers.
Each kit contains: Mouliné Spécial® 2 m skeins, 100% cotton printed fabric 24 x 24 cm, hoop 14.5 cm, embroidery needle & instructions.
119221
YUMIKO HIGUCHI
Designer: Yumiko Higuchi. These high quality kits contain an elegant oval embroidery hoop that perfectly frames the composition.
Contains: Mouliné Spécial® 8m skeins, 100% cotton printed fabric 26 x 22 cm, hoop 12.5 x 20 cm, embroidery needle and instructions.
TB189/78 Campanula
TB190/78 Hydrangea
119227 NATHALIE WEINZAEPFLEN
Designed for the collection by Nathalie Weinzaepflen, a French illustrator and designer who finds inspiration from travel and sea garden landscapes.
Each kit contains:Mouliné Spécial®skeins, 100% cotton Aïda fabric, cross stitch needle and instructions. 14.5cm hoop for BK1979 only.
119226
JOANA HATELEY
Line drawing figures decorated with florals aredesigned by Joanna Hateley. The line portrait is worked in stem stitch and the flowers and leaves created with a combination of long and short stitch, satin stitch and french knots.
Each kit contains: Mouliné Spécial® 2 m, Mouliné Spécial® 8 m, 100% cotton printed fabric 34 x 24 cm, embroidery needle and instructions.
119237-BK1111
THE WATER LILY POND CLAUDE MONET
30 x 28.7cm
This kit allows you to experience a little slice of the gardens and a new perspective of this great artwork as you recreate the work in the world’s favourite embroidery thread, Mouliné Spécial.
119239-BL1174 STRAWBERRY THIEF WILLIAM MORRIS
18cm.
Recreate a section of William Morris’ Strawberry Thief. This kit has been developed in collaboration with the V&A.
119236-BL1063
SUNFLOWERS VINCENT VAN GOGH
29 x 36.5cm
Just like Van Gogh who made the paintings to decorate his home, you can cross stitch this masterpiece to hang in your home or transform it into a statement cushion.
119238-BL1145 THE GREAT WAVE KATSUSHIKA HOKUSAI
36 x 26 cm
Transform this iconic print into cross stitch by adding lustre and texture with Mouliné Spécial threads. The print was originally published sometime between 1829 and 1933 in the late Edo period.
119228 DESIGNER TAPESTRY KITS
Punch Needle kits designed for the collection by
119229
DESIGNER PUNCH NEEDLE KITS
Punch needle these modern designs using Mouliné Spécial thread and a fine punch needle .
Contains: 10 x 2 m skeins, 3 x 8 m skeins, 28 x 28cm cotton printed fabric, 28 x 28cm plain cotton fabric, punch needle, hoop 18.5 cm & instructions.
U1037 EIFFEL TOWER EMBROIDERY SCISSORS
10 x 4cm | 15 Pairs Per Display. These embroidery scissors are inspired by the charm of Paris, the host city of the 2024 summer games.
Designed for precision, the sharp point enables accurate thread snipping, allowing you to achieve clean and precise cuts close to the fabric. These scissors are made from C50 carbon steel to ensure longevity.
119010
STRANDED COTTON
Mouliné Spécial is the world’s favourite stranded embroidery thread. 100% cotton. It’s the benchmark for quality and colour.
Colour Matching Colours are faithfully reproduced so you can always complete a project using exactly the same colour.
Colour Palette
Mouliné Spécial is the World’s favourite stranded embroidery thread. Available in 500 vibrant shades.
Colourfast
Colourfast dyes ensure your work can be washed without fear of the colour fading or bleeding.
Fade Resistance Made with highly fade resistant dyes so your needlework can be enjoyed for generations to come.
Length Sold in 8 metre skeins, its six strands separate easily. Add depth and fine details to your work by varying the number of strands you use.
OEKO-TEX® STANDARD 100
We use the world’s finest long staple cotton and mercerise it twice to give your embroidery exceptional sheen. OEKO-TEX® Standard 100. Product certified OEKO-TEX® STANDARD 100, N° CQ 514/2, IFTH
Care Dry clean only. Iron at a low temperature. Do not wash, bleach, or tumble dry.
Composition
Soft 100% matte cotton tapestry thread.
Length Sold in 10m skeins, there are 285 colours to choose from.
119313
119085 SOFT COTTON
Explore 24 new shades of our beloved Soft Cotton thread. Choose from 12 fresh pastels and 12 rich primary colors, each designed to make your tapestry, needlepoint and visible mending pop.
This 5 ply non-divisible thread is made from 100% long staple cotton. An ideal choice for needlepoint tapestry, crewel embroidery, weaving and braiding.
COTON PERLÉ
Coton Perlé is a versatile craft thread used for a wide range of crafts including visual mending, embroidery, crochet, smocking and cutwork.
Available in four sizes (3, 5, 8 & 12) with size 3 being the thickest thread and size 12 the finest. Sold in skeins & balls.
ECO VITA NATURALLY DYED ORGANIC WOOL THREAD
A 100% organic, crewel wool embroidery thread that gets its rich colour palette entirely from natural dyes. This 100% organic non–mulesed wool has been dyed using infusions of completely natural ingredients such as walnut, rhubarb, indigo and juniper.
Eco Vita 360 is a very versatile thread that is suitable for a wide range of craft techniques. Its fluffy quality adds softness, texture and a three-dimensional quality to needlework.
Explore its properties as you create stunning embroidery designs, cross-stitch and textural punch needle projects. Projects can be hand washed at 300 , so it’s ideal for visible mending, darning, weaving or embellishing cherished textiles.
There are over 60 luminous shades to choose from. From soft neutrals to bold vibrant hues, the natural dyes give the thread a gently mottled appearance that adds a touch of authenticity and organic beauty to your makes.
119054 TAPESTRY WOOL
DMC Tapestry Wool is a twisted 100% soft, virgin wool which offers excellent canvas coverage and a smooth, even texture.
Perfect for mindful stitching and creating cushion fronts, wall hangings, tote bags, clutches and more. This combed and twilled wool is available in a variety of sumptuous colours.
Available in 390 colours.
Care
Dry clean only. If needed you can press your work with an iron on its lowest setting using a clean, dry ironing cloth.
Colourfast
Colourfast and moth-proof.
Composition
Made from 100% virgin wool that is combed, twilled and twisted.
Length For best results we recommend working 45-50cm lengths of yarn.
119044
MOULINE LIGHT EFFECTS (METALLIC)
Mouliné Light Effects adds metallic glimmer, pearlescence or even glow in the dark properties to your embroidery.
Colour Matching
Colours are faithfully reproduced so you can always complete a project using exactly the same colour.
Colour Palette
Available in 36 colours including a glow in the dark shade. Mouliné Light Effects is perfect for adding glamour to your work.
Colourfast
Colourfast dyes ensure your work can be washed at 30° without fear of the colour fading or bleeding.
Length
Sold in 8 metre skeins, its six strands separate easily. Add depth and fine details to your work by varying the number of strands you use.
U2360
3 BOX ASSORTMENTS
COLLECTORS BOX 30 SHADES ECO
VITA NATURALLY DYED ORGANIC WOOL THREAD
This limited edition high-quality card box includes 30 full-sized, 16m skeins of Eco Vita Naturally Dyed Organic Wool Thread.
There are two free patterns included to inspire you to start stitching with this extraordinary, sustainable thread.
Plus, you’ll receive six free patterns by email to inspire your stitching!
119196 EMBROIDERY NEEDLES
Made of premium grade nickel-plated steel.
1EMBROIDERY 12pk. No. 1-5
3EMBROIDERY 16pk. No. 3-9
7EMBROIDERY 16pk. No. 7
5EMBROIDERY 16pk. No. 5
9EMBROIDERY 16pk. No. 9
10EMBROIDERY 16pk. No. 5-10
119198 CHENILLE NEEDLES
Chenille needles are useful for thicker threads, fine yarns, and ribbons especially when you are stitching on smooth fabrics that need to be pierced.
They are an excellent choice for ribbon embroidery.
119202
GOLD EMBROIDERY NEEDLES
These gold-plated DMC embroidery needles slide through fabric more easily than other metals. These superior quality needles are hypoallergenic for sensitive skin, as well as resistant to humidity, body oils, and rust! Perfect for cross-stitch, needlepoint, and counted thread work.
119195-10BEADING BEADING NEEDLES
6pk. No. 10-12.
18/22CHENILLE 6pk. No. 18/22
18CHENILLE 6pk. No. 18
1GOLDEMB 4pk. No. 1-3-5
7GOLDEMB 4pk. No. 7-8-9
119194-PLASTIC PLASTIC NEEDLES
2pk. | 2 ¾ “ long.
Plastic Craft Needles, perfect for any type of crafty fun stitchery project.
20CHENILLE 6pk. No. 20
22CHENILLE 6pk. No. 22
24CHENILLE 6pk. No. 24
119197
TAPESTRY NEEDLES
119201
16TAPESTRY 6pk. No. 16
CROSS STITCH NEEDLES
18TAPESTRY 6pk. No. 18
22CORSSSTITCH 6pk. No. 22
119200 SEWING NEEDLES
Sewing needles are made from premium grade nickel-plated steel.
20TAPESTRY 6pk. No. 20
24CORSSSTITCH 6pk. No. 24
119199 DARNING NEEDLES
Darning needles are used for darning and mending clothing, we recommend matching the size of the needle you use to the thread you are using to make your repair.
22TAPESTRY 6pk. No. 22
24TAPESTRY
6pk. No. 24
26CORSSSTITCH 6pk. No. 26
5DARNING 10pk. No. 1-5
20pk. No. 5-10 1SEWING 16pk. No. 1-5
26TAPESTRY 6pk. No. 26
28TAPESTRY
6pk. No. 28
14DARNING 5pk. No. 14-18
18DARNING 6pk. No. 18
Hobby Gift’s NEW haberdashery accessories that feature a woodblock Arts & Crafts inspired printed design in bold blue tones. Products are in a plastic free hang-sell packaging with coordinated packaging design
HGC141 FINE POINT TWEEZERS
Fine point metal tweezers for using with sewing machines, over lockers, quilting and general crafts. Size: 15cm.
HGC261ST LARGE SEAM RIPPER
Non-slip soft grip handle and high quality sharp blade with a safety ball. Size: 1.6 x 12cm.
HGC850 DRESSMAKERS SCISSORS
21.5cm (8.5’’) Premium Dressmaking Scissors. Perfect for cutting fabrics with ease and have ergonomically shaped handles with printed design.
HGC4819 EMBROIDERY SCISSORS
93mm (3.6’’). Perfect for needlecrafts, fabric and general craft projects
HGC295 WATER ERASABLE PEN.
Medium felt tip. Blue. For embroidery, quilting, and sewing. Marks can be easily removed with a damp cloth. Pen size: 16cm.
HGC299 TAILORS PENCIL
Fabric pencils with white and grey leads. Pencil marks easily brush off from most fabrics. Size: 17cm.
HGC7661 ROTARY CUTTER 45MM
Ergonomically design with soft-grip. Long lasting and sharp.
HGC1945 THREAD SNIPS
110mm/4.35’’. Premium stainless steel blades. Perfect for unpicking stitches and trimming loose threads.
HGC234 DAISY NEEDLE THREADER
2pcs. For threading hand and machine needles. Size: 0.5 x 2.4cm
Assorted Needles & Pins packaged in a small reusable glass jar with brushed silver lid.
HGC214G GOLD EYE HAND NEEDLESHOUSEHOLD ASSORTED
HGC280G.39 GOLD EYE HAND NEEDLESCREWEL 3-9
HGC415.S SAFETY PINS SILVER ASSORTED SIZES - 50PCS
HGC283G.1822 GOLD EYE HAND NEEDLESTAPESTRY 18-22
HGC679 GLASSHEAD PINS NICKLE - 95PCS
TAPE MEASURES
150cm/60in. Measurements are in metric on one side and imperial on the other.
HGC720 HEAT RESISTANT BUTTON HEAD PINS - 30PCS
HGC279 MAGNET PIN DISH
101mm (4’’). Holds metal needles, pins and paperclips. Non-slip rubber base prevents scratching of surfaces.
* Accessories not included.
HGC668 PLASTIC HEAD PINS SPINDLE
40 pins in a rosette wheel holder. Pin size: 0.60 x 34mm. Wheel size: 8 x 0.4cm.
HGC253 RETRACTABLE TAPE MEASURE
HGC255 BLUE TAPE MEASURE
HGC4378 NEEDLE MINDER
30mm. 1pc. Use to securely hold stray needles. Place mender magnet on top of the fabric and place bottom magnet disc underneath the fabric.
Pin cushions - Ideal for storing pins and needles keeping table top tidy.
* Accessories not included.
HGCPCHED PIN CUSHION HEDGEHOG
Size: 12 x 4.5 x 6cm Hedgehog-shaped pin cushion.
HGCPINC WOODEN BASE FABRIC PIN CUSHION
Size: 6 x 4cm. Wooden base fabric pin cushion.
HGCJE10 SEWING KIT ZIP CASE
2.5 x 12 x 12.5cm. Kit contains an assortment of essential sewing accessories packaged in a compact zippered case.
HGCNCL.674 NEEDLE CASE KIT
Size: 2 x 9.5 x 9cm
Compact needle case with soft felt pages for storing pins. Includes: needles, safety pins, plastic head pins, and scissors
HGCMP.674 MEDIUM SEWING BOX
178
For
HGC907
FABRIC WEIGHTS
75g each. 5 x 50mm. To secure patterns to fabrics while cutting without using pins.
HGC230.S SMALL QUILT CLIPS
Small. 26 x 10mm. 30pc pack. Ideal for use with patchwork pieces with paper templates.
HGC4118 BASTING GLUE PEN
6g. Non-toxic. Temporary bond. Dries clear and washes out. For quilting, appliques, hems etc.
Size: 1.6 x 13.5cm.
