A Community of Life and Living!
BRAND VISUAL IDENTITY
2001 South Lee Street Americus, GA 31709
(229) 389-2940
www.magnoliamanor.com
IDENTITY
Our logo is a valuable asset. How we use our logo is crucial to keeping its visual meaning and identity intact. While we can alter certain aspects of the logo without losing impact and recognition, these options are limited. The following guidelines should always be your first option.
Clear Space When the logo is used, it should be sufficiently isolated from illustrations or other words or images that might detract from the signature’s importance. The logo must be at least 20% of the logo mark away from illustrations, photographs, rules, page edges, or other type.
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USAGE+GUIDELINES
Tagline: A Community of Life and Living! This tagline can be positioned under the logotype and aligned centered. Our tagline was created using Gotham Book Italic when printed on a light background. Gotham Medium Italic when printed on dark background.
A Community of Life and Living!
Preferred Usage The preferred use of the signature is full color on a white or light background. This application of the logo should always be considered as the first design option.
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY
Full Color
Full color on a white or light background.
A Community of Life and Living!
Full Color Reversed Full color on dark background
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USAG E+CO LO R VAR IAT IO N S
One Color
One color on a white or light background.
MANOR SENIOR LIVING
A Community of Life and Living!
One Color
One color on dark background
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY Full Color
Full Color Call-outs (white background) The full-color logo should be used as much as possible across digital and printed materials.
Green PMS 7733
Yellow/Gold PMS 7555 Inner Bud PMS 485 Green Leaf PMS 7739
Inner Leaf PMS 361
Light Tan PMS 7401 Tag Line Gotham Medium Italic
Primary Color PMS Green 7733 Use Generously
Secondary Color Light Gold PMS 7401
Accent Color Gold PMS 7555
Use to Complement
Use to Complement
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USAG E+CO LO R VAR IAT IO N S Full Color
Color Call-outs (dark background)
Green PMS 7733
Green Leaf Green PMS 7739 Use Sparingly
Inner Green Leaf PMS 361
Inner Bud PMS 485
Use Sparingly
NEVER USE Other Than Logo
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY Full Color (CMYK)
Full Color CMYK Call-outs
Primary Color PMS Green 7733 C=91.57% M=31.31% Y=89.46% K=21.9%
Secondary Color Light Gold PMS 7401 C=3.54% M=10.18% Y=41.16% K=0%
Accent Color Gold PMS 7555 C=18.55% M=36.94% Y=100% K=.78%
Green Leaf Green PMS 7739 C=81.45% M=15.18% Y=100% K=2.26%
Inner Green Leaf PMS 361 C=75.63% M=3.74% Y=100% K=.13%
Inner Bud PMS 485 C=5.84% M=97.64% Y=100% K=.57%
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USAG E+CO LO R VAR IAT IO N S Full Color (RGB)
Color RGB Call-outs
Primary Color PMS Green 7733 R=0 G=110 B=67 #006E43
Secondary Color Light Gold PMS 7401 R=246 G=223 B=164 #F6DFA4
Accent Color Gold PMS 7555 R=210 G=158 B=14 #D29E0E
Green Leaf Green PMS 7739 R=44 G=153 B=66 #2C9942
Inner Green Leaf PMS 361 R=61 G=174 B=43 #3DAE2B
Inner Bud PMS 485 R=225 G=37 B=27 #E1251B
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY One Color
One color on a white or light background.
MANOR
30% Of Green PMS 7733
Green PMS 7733
SENIOR LIVING
A Community of Life and Living! One Color
One color on dark background
Green PMS 7733
The logo on dark background such as a shirt should always be in white. The background may be any color, but PMS 7733 is preferred.
www.magnoliamanor.com
USAG E+CO LO R VAR IAT IO N S One Color Palette
A single-color (PMS Green 7733) can be used for any of the logo alternates when considering printing costs. For example, use when printing on a light colored T-shirt or across digital and printed materials. While PMS 7733 is preferred, white or black may also be used for the logo.
Primary Color PMS Green 7733 Use Generously
One Color Black and White Palette
This option is to be used for low fidelity printing. For example, drafts and faxes.
MANOR SENIOR LIVING
NOTE: All uses of our logo must receive prior approval from the Communications Department.
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY Do’s and Don’ts
Don’t Stretch Logo
Don’t Change Colors
Don’t Condense Logo
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USAG E+CO LO R VAR IAT IO N S Do’s and Don’ts
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY Typefaces
The chosen typefaces to express The Magnolia Manor brand are the full font families of Gotham. Gotham Light/Italic and Gotham Book/Italic is intended for body copy and text applications.
Aa
GOTHAM LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Aa
GOTHAM BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GOTHAM LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GOTHAM BOOK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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TYPOGRAPHY Gotham Medium/Italic and Gotham Bold/Italic are for body copy and for all headlines.
Aa
GOTHAM MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Aa
GOTHAM BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GOTHAM MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
GOTHAM BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.
IDENTITY
Letterhead Approved stationery templates for use in Microsoft Word are available through your Communications Department. Call (229) 931-5922
www.magnoliamanor.com
PRINT USAGE
Envelopes Approved stationery templates for use in Microsoft Word are available through your Communications Department. Call (229) 931-5922
Business Cards Business cards may only be obtained upon approval by the HR Department Call (229) 931-5912 for details.
IDENTITY
Internal Print Template Approved stationery templates are available through your Communications Department. Call (229) 931-5922
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PRINT USAGE + EMAIL SIGNATURE
Email Signature The email signature template is available through your Communications Department. It is the only approved template. Do not create your own! Call (229) 931-5922
Copyright Š 2020 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Magnolia Manor except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the Communications Department at: Magnolia Manor 2001 South Lee Street Americus, GA 31709 (229) 931-5926
The preceding information is from Magnolia Manor and may be protected by state and federal law.