Issuu

Manifesto

Co-create with

The Brand of Responsible Brands

Let’s celebrate it together!

Think BIC

Here is where long-lasting brand visibility meets lower carbon impact

A recent international study* found merchandising communication tools generate lower carbon emissions than TV, radio, digital and print advertising — especially when measured by long-term brand recall.

* 51toCarbonZero, Comparing the Carbon Footprint Across Media Channels.

Average CO₂ per memorised impression

0.56 g Merchandising communication tools

The most sustainable brand experience is the one people keep using. Enjoy this sustainable way!

From everyday essentials to everyday connections

Since 1944, BIC has created useful everyday essentials designed to last. Iconic, accessible and trusted across generations, BIC stands for simplicity, quality and responsibility, with products made to be part of daily life, day after day.

At BIC Graphic we elevate iconic BIC® products to help brands connect with their audiences in a more responsible, lasting and meaningful way.

Because being Iconic & Innovative, Trusted and Close to You is not just what we stand for, it’s how we help brands become unforgettable.

Our commitment

Why we do what we do

We are committed to caring for our planet and the people we work with to make it happen. This is why we have consistently been the brand of choice for responsible brands. We are proud to have been part of the history of thousands of companies and, above all, we are ready to play our part in their future.

A future we will write together.

This award means we are in the top 1·/· worldwide in sustainability.

Working with us means:

• Strengthening your brand credibility.

• Ensuring a responsible and traceable supply chain.

• Reducing legal and compliance risks.

Turn sustainability into a competitive advantage with BIC Graphic!

Our certificates

Responsibility you can measure and verify

ISO 9001

Ensures consistent product and process quality.

ISO 14001

Responsible environmental management.

EcoVadis

Rates corporate sustainability performance.

Coca-Cola Audit

Meets strict quality and compliance standards.

BSCI/Amfori

Ensures fair and safe working conditions.

We were the first manufacturer to receive it in 2009.

The essence

What makes us one of the most responsible brands in the industry?

We were born a responsible brand.

We are responsible from beginning to end. 2 5 3 6 1 4

We are people working for people.

We were born a

Responsible Brand

BIC® invented responsible designs.

BIC Graphic brings it to brands.

For more than 80 years, BIC® has designed everyday objects around a simple principle: making essential products that last:

• Less material.

• Fewer components.

• Reliable performance over time.

At BIC Graphic, we apply that same thinking to branded products — objects people keep, use and remember.

Long-lasting products, delivering long-lasting impacts from 1950.

Optimised structures that reduce material use.

BritePix™ digital printing for high-quality branding.

Long-lasting performance (up to 3 km of writing length).

RESPONSIBLE DESIGN

BIC® Cristal® Expression

2 Innovation is in our nature

Innovation that moves things forward.

Creativity and R&D are part of how we improve what already works and how we introduce new solutions.

We develop new materials, new formats and new ways to reduce impact without compromising performance.

Proven improvements, measurable results.

Barrel made from 98·/· recycled material. About 13·/· weight and plastic reduction.

Each ink writes around 2 km, that’s 8 km in total!

RESPONSIBLE INNOVATION

BIC® 4 Colours® ECO

3 We work to create solutions

Better materials, carefully selected.

We prioritise materials that reduce impact where it matters most. This includes recycled materials, as well as biobased alternatives in specific components.

Every choice is evaluated across durability, functionality and lifecycle.

Material choices with lower impact.

Barrel and clip are 100·/· biosourced (no fossil-based plastics).

Each of them is unique due to the natural material. Embrace the natural charm!

Super Clip Origin

Made with castor oil and other ingredients of vegetal origin.

RESPONSIBLE MATERIALS

BIC®

We are people working for people

Made by people, for people.

Responsibility goes beyond products:

• We produce under fair and safe conditions.

• We believe in equality, diversity and inclusion.

• We invest in communities — and in education: education is a catalyst for better lives.

Because products don’t change the world. People do.

Responsibility is the impact we leave behind in people’s lives.

245 million children supported through education initiatives since 2018.

180K teachers and educators reached by BIC global partnership with Take Action Global in 2025.

37·/· women in senior management.

30 educational projects supported by the Foundation!

SOCIAL RESPONSIBILITY

We manufacture where we can control what matters.

Better us, better close by

In Europe. In our own factories.

• European sourcing.

• Close to our partners.

• Better quality.

• Shorter delivery times.

• Lower environmental impact.

Because distance has a cost.

Close is better: for people, for the planet, and for products.

Our main factories are in France and Spain, close to you! Most of our raw materials are sourced from European suppliers.

100·/· of our writing instruments and lighters are personalised in this factory!

Real proximity to customers: Made in Europe. Native-speaking customer service. Local sales teams.

RESPONSIBLE LOCATION

Responsibility at every step.

We are responsible from beginning to end

It doesn’t start with a product. And it doesn’t end there.

From sourcing to production. From suppliers to standards.

Audited. Certified. Verified.

Because there is no responsible product without a responsible system behind it.

There is no responsible product without a responsible system behind it.

You, the customer, supporting responsible brands.

High-quality raw materials sourced from Europe.

Responsible suppliers who follow our supplier code of conduct.

Certified factory: ISO standards, 100·/· renewable electricity. Final product and packaging.

RESPONSIBLE PROCESS

The Brand of Responsible Brands

from biobased material.

SOCIAL RESPONSIBILITY RESPONSIBLE LOCATION RESPONSIBLE PROCESS Made from apple waste.

Made from recycled fridges and yogurt pots. Made from scrap fruit and vegetable trays.

4 Colours® ECO

Barrel made of 98·/· recycled plastic coming from car parts!

Refill services on request.

Did you know that you can even customise a collection box for your BIC® products?

FSC® N004871: Made from FSC®-certified material and other controlled sources. (www.fsc.org)

Trendy pastel colours. Be stylish!

I’m made from sugar cane!

Did you know that BIC Graphic’s Mix&Match system allows you to create your own pen by choosing the color of the barrel, clip, button, and section between translucent and opaque shades?

BIC® Media Clic Ecolutions® Plus

All external parts are made from 98·/· recycled material, thanks to the new clip.

I am born to ensure long-lasting brand impact!

Unbreakable clip, crafted from recycled car components.

BIC® Media Clic Ecolutions®

Reliable plunger action mechanism: more than 10,000 clicking times!

Clip and button available in many colours for maximum customisation!

BIC® Clic Stic Ecolutions®

I can be opaque or frosted.

In my past I was fruit and vegetable trays!

Did you know that BIC Graphic is the pioneer in digital printing in our sector?

We offer the best solution for full colour communication with excellence and durability, ensuring a long-lasting impression of your brand.

BIC® Super Clip Origin

I come with a reliable twist mechanism!

Barrel and clip are 100·/· biosourced.

BIC® Super Clip Ecolutions®

Reliable twist mechanism!

BIC® Wide BodyTM Ecolutions®

Wide profile and wide variety of possibilities to maximise your message.

Did you know that every imprinted order at BIC Graphic goes through

These are:

Cosmetic appearance control.

Imprint colour control.

Imprint adherence control.

Resistance to scratching.

BIC® Round Stic Ecolutions®

I come in 4 timeless colours and 2 shades to style well with every brand!

My smooth writing quality makes writing so pleasurable.

BIC® Partner

® My cover is made from 39·/· apple waste!

Did you know that with BIC Graphic’s Tailormade Service, you can also personalise internal pages? Design your perfect BIC® Partner Notebook, inside and out. MADE