Oxbow calls to mind images of constant movement and glide, common to many board sports businesses. It’s a name taken from nature, one of the Oxbow’s core and founding values. Born in the mid-80s in Normandy, France, the company set about to create an off-the-wall style, surfing the wave of windsurf popularity when it was THE big new board sport. Around the same time, BIC Sport was riding the same wave, becoming the biggest manufacturer of windsurf boards in the world. It is the era of pastel tones, flashy colours and bleached hair.... In both companies, and among the riders who represented them, there was the same bubbling-over of ideas and styles that singled out this generation of windsurf fanatics.
