BIC Sport is THE worldwide watersports specialist. Founded in 1979 and long-established on the Breton coast in France, BIC Sport was created by Baron Bich, a man passionate about the sea and sailing who used his industrial prowess andknow-how to develop modern windsurfing, the first grass roots board sport of the 1980s. Quickly established as the worldleader in windsurf manufacture, BIC Sport has, in the last twenty years, diversified into other market segments includingsurf, kayak, junior racing dinghies and, most recently, into Stand Up Paddleboarding (SUP). BIC’s core values of quality, durability and affordability form the foundation of the brand’s reputation and opened up the world of board sports tohundreds of thousands of lovers of the elements, thrill-seekers, and those simply happy to spend time close to nature,out on the water, doing something environmentally sound.
