BIC Sport is THE worldwide watersports specialist. Founded in 1979 by the Bich family (of BIC pen fame) BIC Sport was born from a passion for human powered watersports together with world-renowned expertise in manufacturing. After achieving the #1 position in the windsurfing market, over the last twenty years the company has diversified into other market segments including surf, kayak, junior racing dinghies and, most recently, into Stand Up Paddleboarding (SUP). BIC’s core values of quality, durability and affordability form the foundation of the brand’s reputation and opened up the world of board sports to hundreds of thousands of lovers of the elements, thrill-seekers, and those simply happy to spend time close to nature, out on the water, doing something environmentally sound. In fact, BIC Sport has made respect for the environment a priority in every stage of how it’s production systems are organised.
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