SOLD. CASSIE WRONA
FROM LIST TO SOLD. ALL THE DETAILS YOU NEED TO SUCCESSFULLY LIST & SELL YOUR HOME. DRE 02044489
WELCOME Hi, I'm Cassie and I believe in home.
Home is more than just a physical space. It's
Rest assured that together, I can help you navigate the process with ease. We'll outline the process and create a plan together, so you don't have to do any of the heavy lifting.
where you've created countless memories, shared moments with loved ones, and where
From staging your home, to finding the right
you feel most comfortable.
buyers, negotiating the best terms for you & creating a smooth close, this booklet will be
When it comes time to sell your home and
your guide.
begin a new chapter, the process can oftentimes feel overwhelming. Selling a home can be an emotional journey, and it's understandable to feel apprehensive.
Cassie Wrona
About Me
Successful Selling Process Listing Consultation Setting The Right Price Prepping the Home Photos & Timeline Marketing
Online Debut
Contingency Period
Closing Day
WHY HIRE ME? When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will I make myself available to take calls and provide proactive updates, l also bring a wealth of experience and expertise to the table. When it comes time to take your largest asset to market, it's vital to have a variety of perspectives to build your specific marketing plan. As a team we build a plan just for your home and each listing is vetted through the team, which ensures we don't have any holes in our marketing. My job is to get you the best deal and often times that is through leveraging our combined skillsets...and NETWORKS. While I have the ability to personalize the marketing approach, I systemize my approach to paperwork, contracts, communication, and process ensuring you always know what's coming next.
Top 1% over 350,000- agents in the Berkshire network. Top 1% In the Antelope Valley Circle Of Excellence Relocation Realtor
I am also part of a USMC Veteran Family. My husband Rob is a Veteran and in the Aerospace industry at Lockheed Martin, and we are the proud parents to our two girls, Ania and Mila.
-Cassie TECH SAVVY & PROCESS ORIENTED I make your listing Stand out Do things right the first time Automate & Communicate FULL TIME REALTOR
SUCCESSFUL
SELLING PROCESS I KNOW THAT SELLING YOUR HOUSE CAN BE STRESSFUL... But it doesn't have to be. Instead it can be the glorious start to a new chapter. The reliving of wonderful memories & the anticipation of a new family loving your home with fresh eyes. With our modern approach to marketing and a streamlined system for paperwork, we take the stress out of SOLD. Let's be honest, moving to a new home is EXCITING!
LISTING CONSULTATION | SET PRICE
PROFESSIONAL PHOTOS AND VIDEO
GET THE HOME READY FOR THE MARKET
ONLINE DEBUT | LISTED FOR SALE
OFFER PRESENTATION
CLOSE ON THE HOUSE (AND CELEBRATE)
CONTINGENCY REMOVAL PERIOD
LISTING CONSULTATION This is where we make a plan together. As your agent, I'm going to be asking you questions about your goals for selling your home and any questions or concerns you may have related to your sale. Please take a moment to think about those things before our consultation so that we can ensure we make the best use of our time together and address the most important issues.
I'll also be preparing materials for your review, including an overview of our marketing, an explanation
of
social
strategy
and
a
comparative market analysis to show you what is selling (and not selling) in your market area.
A few things to think about before we meet... What is your moving timeline? What do you hope to net from your home sale? What concerns do you have about listing or buying? Write these things down before we meet so we can talk through all the details!
-Cassie
SETTING THE RIGHT PRICE You
know
what
happens
when
you
overprice your house? Nothing. Nothing happens. No showings get scheduled, no offers come in.
Pricing is a science and the single most important strategy you'll employ when going to market. During your listing consultation we'll make sure your goals align with market conditions and make a plan together.
NOTES
PREPPING THE HOME Cleaning & prepping your home to sell can increase its value by 3%-5%
01
05
Kitchen
Front & Backyard
Clear off all counters, everything from
Tidy all toys, pack away as many as you
plants, soap, towels and toasters,
can
EVERYTHING! Nothing on fridge
Trim all bushes & mow any lawns
Remove all personal accessories
Rake any gravel & power wash cement
Tidy pantry
and patio covers.
02
Family Room Remove all personal accessories Declutter, including furniture if needed Remove all blankets & most pillows
03 Bedrooms
Remove 30% of items in closets Remove all personal accessories Replace bright bedding with solids & neutral tones if possible
04 Bathrooms
Clear all counters of products
Remove all personal accessories Remove all rugs, towels, toilet brushes Replace shower curtain with white ones
Front Entry
Poeer 07 06 08 Sweep front porch + add welcome mat Remove any excess belongings
Wash entry screen and front door Trim and mow regularly
Throughout
Wipe down all blinds
Touch up any drywall or paint
Final Clean
Prior to photos and videos it's recommended to have a professional cleaning crew come in to give the home a good deep clean. A deep clean communicates that the home has been
well cared for and increases the home's value to buyers. This includes carpets and/or tile grout in the kitchen
BATHROOMS
Pre-List
TO DO LIST KITCHEN
BACKYARD
FAMILY ROOM
FRONT ENTRY
BEDROOMS
MISCELLANEOUS
PROFESSIONAL PHOTOS Ever heard that old saying: "You never get a second chance to make a first impression"? Well, it's true! In real estate, that first impression can be the difference between selling your house and having it sit on the market for months. When it comes to real estate photography & video, the first impression is not just about the home—it's about the potential buyers' initial perception of how they would feel living in that home.
Shocking Truths... homes listed with professional photography sell 32% faster. The average ROI on professional real estate photography is 826%. 68% of consumers say that great photos made them want to visit the home.
GO TO MARKET TIMELINE Homes perform best when they go to market before the weekend. In order for your home to go to market on Thursday, all cleaning and photos need to be taken prior.
On photo day, the house should be picture ready upon my arrival! This is an 2 hour event and it is best if you plan to be gone to make it go as fast as possible.
The photos and videos will then be edited and used
to
build
the
following
materials:
Your home only website(s) Neighborhood direct mail pieces Social media posts & ads Custom TV ads! YES TV Ads! Coming Soon Marketing Behind the scenes marketing
marketing
GOING TO MARKET
Three Step Marketing Process When taking a home to market, it's imperative to have an immersive marketing strategy. This means your ideal buyer is seeing your home multiple times in multiple mediums. This 3-Step approach allows for buyers across all generations to see the details of your home. This marketing is layered and ongoing until your house goes into contract.
01
02
MAILERS
SOCIAL & VIDEO
03
BEHIND THE SCENES
THE DETAILS...
MAILERS: I know, most agents will tell you these are a waste of time and
01
money, but my data tells me otherwise.
This is where we let all the
neighbors know about your home.
SOCIAL & VIDEO: They see a postcard in the mail and then a TV Commercial
02
or reel pops up talking about the same house. Then a Facebook ad...finally, buyers are clicking on the link to your personal website, where they can take a full digital tour. BEHIND THE SCENES: This is recurring marketing that occurs via email, text,
03
and phone to other brokers, realtors, relocation partners, military bases, buyers, and more.
The 7-11-4 Rule MAILERS
BEHIND THE SCENES YOUR HOME WEBSITE(s)
SOCIAL MEDIA
TV Commercials Target Marketing
SIGN FLYERS
Studies show that in order for consumers to
Buying a home is often one of the biggest
make a buying decision they need to have
decisions consumers make, so we want to
11 touch points from at least 4 different
make it easy for them to experience your
platforms to feel comfortable pulling the
home when and where is convenient
trigger. This is why immersive marketing is
them. This is how we do it.
an absolute MUST when going to market.
for
the TIMELINE CLEAN & PREP Begin packing, remove 30% of items in closets Remove all clutter Remove personal photos
COMING SOON
Sign is placed in yard Off Market Marketing Generates Interest
POSTCARD CAMPAIGN Custom postcards designed Just Listed, Under Contract, Sold
PHOTO & VIDEO
TV COMMERICAL & SOCIAL DEPLOYED
Content shoot day Full photos of home Drone Full immersive video 3D TOUR
All social pieces created 3-4 reels and designer style photos
CUSTOM WEBSITE BUILT
OPEN HOUSE
Exclusive website(s) built for your listing
This is optional at sellers discretion Open House on Friday, Saturday, or Sunday Based on availability
ONLINE DEBUT
LISTED TO SELL It's no secret that the housing industry has changed over the years. Gone are the days of newspaper listings and word-of-mouth lead generation—now, most people turn to the Internet when looking for new homes. With 95 percent of home buyers using it, the Internet is an essential tool in the home search process. In fact, 54 percent of buyers say that using the Internet is their very first step in finding a new home.
The average home buyer spends 10 weeks searching for a home and previews 12 properties before deciding on their purchase.
I give your home as much visibility as possible using a variety of tools to ensure your home is seen by thousands of potential buyers Of course, I don’t forget the basics: I publish your listing on the MLS (multiple listing service), syndicate with major real estate platforms like Zillow, Trulia, and Realtor.com, and claim those listings to follow statistics.
OPEN HOUSE
Open houses are at the sellers discretion. Open houses are open to the PUBLIC, which means anyone can come into the house. We can chat about this more once we get your house listed.
OFFER PRESENTATION Offer presentations happen any time we receive an offer or offers. We'll get together as a team to review the offers and decide on which one to accept or counteroffer. In a multiple offer situation, we'll review them all at once. This strategy is ideal because it allows us to compare offers from different buyers at once, rather than receiving them one by one over time.
CONTINGENCY PERIOD In real estate, a "contingency" refers to a condition of the Agreement of Sale that needs to occur in order for the transaction to keep moving forward. As the buyer, there are many contingencies that they can choose to include in your contract. By working closely with me you'll be better able to understand what contingencies are all about, when they're most likely to be necessary, and what you can do to make sure you're in the best position possible for dealing with contingencies when they arise.
COMMON
01
Inspection Contingency Every contract has a 17-day inspection contingency. This is where the buyer is able to do their due-diligence on the property with a professional inspection. We will discuss when we review offers. This is something we can tighten up in a counter offer if it makes sense.
02
Financing Contingency Every contract has a 17-day loan contingency; contingent on the buyer's financing. We don't accept offers unless we have the buyer's pre-approval from a lender.
03
Appraisal Contingency Every contract has a 17-day appraisal contingency. This means the buyer's financing is contingent upon the home appraising for their purchase price.
04
Home Sale Contingency Some contracts are also contingent upon the buyer selling and closing on their current home. There will be additional paperwork and dates we abide by with this type of contingency. This would be reviewed when we are looking over offers. We will discuss when we review
CONTINGENCIES offers. This is something we can tighten up in a counter offer. There is a lot of moving parts and a lot of information I collect and ask buyers agents for.
CLOSING DAY This is it! The big day!!! I’ve done this dozens of times and I promise you, we’ll get through it just fine. You’ll be signing a lot of paperwork today, most of it pretty dull, all of it important. The good news is, it's all paperwork we'll have already reviewed. After you sign everything...the deal is closed once the following is done:
1. The buyers loan is funded, unless it's a cash offer.
2.Closing of escrow is when we obtain confirmation of recording with the county. This happens the business day after the buyers loan funds. Anytime between 8am and 6pm. The home is officially closed once it is recorded. Once the deed records, we'll release keys to the new homeowner & escrow will send you you final wire.
What you
CAN EXPECT I know this is about more than selling high and
buying low and I can promise you that while
there may be some bumps in the process, I'll be doing my best to help you avoid any delays or roadblocks. You can expect weekly phone calls or
emails with my trademark tell it like it is
honesty & creative problem solving to get you where you want to go.
Cassie
what others
ARE SAYING A. PANGAN Cassie is the best! She is our seller's agent during this hard times of COVID-19. With all the restrictions for buyers and sellers alike to be protected from getting the virus, Cassie took all the care and precautions for the buyer and for us to be safe and sell our house for more than the asking price! If anyone is looking for an agent, we recommend Cassie Wrona, she is pro and a caring person. She is there to make any adjustments you may need to coordinate your escrow closing, especially if you are dealing with a concurrent closing with your sale and your purchase. She is the best.
DUSTIN D. Cassie’s experience and dedication is beyond amazing. She did a fantastic job helping me sell and buy the perfect home I dreamed of. I was blown away by how much time and effort she put in to make sure everything went smoothly with both the sale and purchase of my new home. I would highly recommend her!
READY TO LIST?
GET IN CONTACT
Contact me here:
DRE 02044489
It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs, and tell all your friends and family about me! CASSIE WRONA R E A L E S T A T E A G E NT D R E # 0 2 0 4 4 4 8 9
760-277-4966 @cassie_wrona_realtor_av cassiewrona.bhhstroth.com
DRE 02044489