DESERT LIFESTYLE PROPERTIES
STRATEGY MATTERS
Please enjoy this presentation of our services! Marx Real Estate Group Mary Marx - Josh Marx 760-424-9299 Info@MarxRealEstateGroup.com www.marxrealestategroup.com
WHO WE ARE MARX REAL ESTATE GROUP
Mary Marx Broker Associate DRE#00684821
Josh Marx Sales Associate DRE#01867391
Utilizing powerful relationships, tools, and the cutting-edge technology available through Berkshire Hathaway HomeServices, we pride ourselves on delivering unparalleled results for our clients. Bringing the highest level of professionalism, market knowledge and innovative thinking, we expertly navigate the transaction process and are always available and responsive to anything our clients need. Our ultimate goal is a happy client and an enduring relationship...while having fun along the way. Click HERE for our Full Biographies. Office Locations: Palm Springs • Indian Wells
About Us Mary brings a high level of technical and business expertise to assist her clients in making the most educated buying and selling decisions to ensure a positive and successful experience. Drawing on 30 plus years in senior level positions handling commercial real estate for institutional clients, Mary utilizes her background in business management, investment analysis and contract negotiation to navigate the most complex transactions. Mary joined Berkshire Hathaway HomeServices-CA Properties in 2015 when she moved from Los Angeles to Palm Springs after enjoying the desert part time for over 20 years. Serving the Coachella Valley from Palm Springs to Indio, Mary knows where to find the best investment opportunities for buyers in the Desert Market. For sellers, Mary is strategic in positioning and marketing homes For Sale, to achieve maximum results. She brings a flexible yet laser-focused approach to client care, offering expert advice to leverage current market conditions.
Mary Marx Broker/Associate DRE#00684821 760-424-9299
Josh brings his strong background in business and marketing to help guide his clients with decisions involving their real estate objectives. Drawing on 18 years in commercial real estate in Los Angeles, Josh is able to navigate challenging residential real estate transactions and facilitate successful negotiations that meet his clients' goals. He brings his asset management experience and his construction management skills to help Buyers and Sellers with their investment/sales analysis and understanding of the physical property.
Josh Marx Realtor DRE#01867391 818-590-4099
Josh joined Berkshire Hathaway HomeServices-CA Properties in 2020 when he relocated his family from Los Angeles to Palm Desert. His top priority as a Realtor is delivering a successful result for his clients. He is able to listen to their needs and effectively communicates with a warm and friendly approach to best navigate market challenges and meet their objectives. Josh is a graduate from the Marshall School of Business at the University of Southern California where he received a B.A. in Marketing.
PROVEN RESULTS: WHAT PEOPLE SAY ABOUT US "This is an easy review to write for Marx Real Estate Group..."
Mary & her associate Josh are extremely knowledgeable & professional. We discussed detailed strategies for purchasing and selling homes. The first transaction went so well, that we recently completed our 4th transaction together. We had difficult purchases as well as a multiple over-asking record-breaking sale. We have plans to use Mary & Josh on more transactions...most importantly, I would not hesitate to recommend them.~Jeff, Palm Springs
"Mary Marx is a dream to work with. I feel so fortunate to have found her..."
In this sale, I was a trustee who lived outside the area. Mary was incredibly knowledgeable about the market, comps, buyer trends, an upcoming event perfect for marketing the home, and everything else needed to get the home ready to sell, listed, marketed, and sold which she did in under two months. Since I lived out of the area, Mary did much of the footwork in hiring professionals to clean, landscape and do some pool repair. She worked flawlessly with clients and agents, and was careful to head off problems before they could happen. Mary Marx was a top-notch professional and an excellent partner who I would highly recommend to anyone wishing to sell a home in Palm Springs and surrounding areas.~Hope Palm Springs
"We thank Josh Marx for helping us make our dream come true!" As first time home buyers we had considerable nerves, Josh was incredibly kind and patient with us. When it came time for the deal Josh really proved himself to be an expert agent and got us an incredible deal. ~ Ryan, Palm Desert "Mary is thorough, professional, and kind..."
Her approach to real estate is unique and effective. Mary took a personal interest in my home sale, holding Open Houses frequently. She fully understood the market for my home, providing very accurate information in regards to home value and asking price. Mary managed the staging of the home, providing two vendors and then managing the furniture install for me (I live out of state). I have tried to sell this home for many years, Mary made it look simple by getting the home under contract quickly. I highly recommend Mary for anyone wishing to sell or purchase. ~John La Quinta
"I can't say enough about Josh's professionalism..."
He guided me through the peak of a hot market when bidding wars were commonplace. After starting with a broad search...we managed to zero in on the location that I had decided on and successfully landed just the right property for needs. Josh has also been extremely helpful with a number of post-purchase issues. I highly recommend Josh and his team...as a matter of fact, I've already introduced him to 2 associates looking for realtor services in The Valley.~Brent, Cathedral City
"I want to give a huge shout-out to Mary for her hard work and determination.."
in helping us finally find and purchase our dream condo. The process was not without its challenges because live in Canada and were looking to buy in the hot Palm Springs real estate market where there was a lot of competition. But Mary never gave up. In the end, her persistence paid off and we were able to secure the perfect condo. We are so grateful to Mary for her professionalism, determination, and overall great attitude throughout the process. We would recommend her to anyone looking to buy in this competitive market.~Robert, Palm Springs
"Mary and Josh were nothing short of terrific...!" From our very first meeting with them to market our home to the closing, they were always available to answer questions and advise at any time. They were both great partners in helping us to decide on a listing price as well as a marketing plan. As our house was a second home, we were not there for much of the sale by Mary and Josh stepped in and handled many of the details the entire process exceeded our expectations. ~Bob, DHS
A NAME RESPECTED WORLDWIDE 2023 WORLD’S MOST ADMIRED COMPANIES BY FORTUNE MAGAZINE
1
APPLE
2
AMAZON
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MICROSOFT
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BERKSHIRE HATHAWAY
5
JP MORGAN CHASE
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WALT DISNEY
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COSTCO
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PFIZER
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ALPHABET
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AMERICAN EXPRESS
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#1 IN RESIDENTIAL REAL ESTATE BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES
WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET
A NETWORK LIKE NO OTHER Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
55,000+ agents | 1,500+ offices | 50 states Offices in N. America, Europe, Asia, Mexico & growing
3,200+ Agents & Counting | 34+ Offices In 3 States $9.3 Billion Sales Volume In 2021 15,741 Total Transactions In 2021
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
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Intensive local and national networking
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Aggressive print exposure
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Expansive online exposure
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Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
KEY MARKET FACTORS
HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
We Can Control:
We Can’t Control:
• Price
• Location
• Condition of your home
• Competition
• Terms offered
• Market Conditions Asking Price in Relationship to Fair Market Value
Activity
Timing Your Home Sale
% of Prospective Purchasers Who Will Look at Property
+10%
2%
+5%
30%
Fair Market Value
-5% 1
2
3 4
5
W e e k s
6
7
60% 80%
-10%
There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
92%
WHERE BUYERS COME FROM
YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT. OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST. This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces. To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.
OUR DIGITAL ADVERTISING PROGRAM Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers wherever they go online.
POWERED BY
Consistent Retargeting Digital Marketing
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
PRINT MEDIA Our innovative and aggressive local advertising and marketing activities will help attract qualified buyers to your property. Local advertising includes: •
Local newspaper & digital advertising (i.e., The Desert Sun; Retreats Home of The Week Tab; desertsun.com).
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Buyer’s guides, magazines and other print advertising (i.e., Palm Springs Life; Palm Springs Life Homes; Desert; Desert Outlook).
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Social Media (i.e., BHHS California Properties branded Facebook &
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Facebook postings include: Just Listed, Home of the Week, Open
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Instagram accounts) House Gallery, Videos Instagram postings include: Home for sale, Coachella Valley lifestyle images, Videos Direct mail campaigns (i.e., utilizing BHHS REsource Center; Impact Marketing).
CREATING BUZZ AROUND YOUR HOME
WE PUT SOCIAL MEDIA TO WORK FOR YOU Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
Ask us about APEX CONCIERGE SERVICES When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in. The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold. Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market. RENOVATION PROJECTS • New flooring • New countertops • Kitchen improvements COSMETIC UPDATES • New flooring • New countertops • Kitchen improvements ELITE SERVICES • Painting • Professional staging • Decluttering ZOOM FORWARD ZOOM CASA
TOUCHING HEARTS IMPROVING LIVES
THE CHARITABLE FOUNDATION AGENT COMMUNITY OUTREACH Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
PALM SPRINGS | INDIAN WELLS
©2023 BHH A liates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway a liate, and a franchisee of BHH A liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway a liate. Equal Housing Opportunity.