The quick and easy way to order the brands your customers love
April is when the year really starts to open up. The clocks have changed, outdoor spaces come back into play and Easter lands as one of the first huge occasions in the ontrade calendar.
It’s an occasion that brings people together and an opportunity for venues to set the tone for the months ahead.
In this edition, we’re focusing on tips to win over the Easter period as well as other longer-term trends we are seeing, such as a return to classic drinks and a subject that is on everyone’s lips around the rise of GLP-1 weight-management drugs. We want to think about what this could mean for menus, portion sizes and drinking behaviour in the years to come.
We’re also shining a spotlight on 1664 Bière, a brand that continues to demonstrate how premium beer can drive relevance through innovation and communication.
We’re also celebrating the role of soft drinks for family-friendly occasions which is very timely given the upcoming school holidays. Fruit Shoot plays a valuable role during school holidays helping venues cater confidently for younger guests so parents can relax and stay longer.
April is about momentum. It’s a chance to capitalise on the
month’s key occasions and the sunshine (hopefully!), try some new ideas and prepare for a busy spring and summer ahead.
We hope this edition of Thirst gives you practical inspiration and fresh perspective for the season to come.
Chris Pratt VP On trade
ALL THAT JAZZ P.106
EARTH DAY P.78
BETTER WITH PEPSI P.66
1664 BIÈRE P.56
WHAT’S GOING
WHAT’S GOING ON
WHAT’S GOING ON
1ST 3RD-6TH
1ST APRIL FOOLS’ DAY
A day for mischief, jokes and light-hearted fun. Traditionally, it has been a chance for people to play harmless pranks and bring some lightness to everyday life (we 100% need it, let’s be honest). Why not consider some cheeky cocktail names, playful menu twists, a quiz night with silly questions or a social media push that engages your customers online.
EASTER & DOUBLE BANK HOLIDAY
Easter is a major trading opportunity, family-friendly occasions. We take a event later on in this edition but there to help customers celebrate. Think limited-edition menus or small experiential touches special.
DOUBLE SCHOOLS OUT SCHOOLS OUT
opportunity, especially for daytime and a more detailed look at this there are plenty of opportunities limited-edition drinks, themed touches to make the occasion
With kids off school, the opportunity for daytime and early evening visits rise. Make it easy for families to enjoy your venue and consider offers that entice them. Many places offer a kids eat free deal during the holidays or host family friendly activities. Family-friendly planning often increases adult dwell time. Parents tend to stay longer when children are enjoying themselves.
WHAT’S GOING ON
22ND
EARTH DAY
A global day to highlight environmental awareness, sustainability and eco-conscious behaviours. Highlight your venue’s eco choices from drinks and sourcing to staff-led initiatives. In this edition, we look at how our Carlsberg ID Dispense Solutions are not only good for the planet but also for your profits.
23RD
ST GEORGE’S DAY
A great moment to celebrate English like real ale or an on trend English sparkling food like pie or fish & chips. A touch promote the occasion without being
April Fools’ Day has been celebrated for centuries. Some historians trace it back to 1582 when France switched from the Julian to Gregorian calendar and those unaware of the change became the first ‘April fools.’
Beer and ale were historically consumed during Easter after the Lent fast, with stronger seasonal brews popular in the UK.
Many Grand National winners have instantly recognisable names, often remembered as much as the race itself from Tiger Roll to Hedgehunter, and Don’t Push It. The names alone help fuel sweepstakes, debates and pub banter.
MONTH OF SPORT
English heritage. Focus on English drinks sparkling wine and classic English of decor or a simple menu nod can being too gimmicky.
Sporting events have long been a social glue driving footfall, dwell time and shared experiences that creates atmosphere. April is particularly busy with events like The Boat Race (4th), The Grand National (11th), World Snooker Championship (from 18th) and the London Marathon (26th). Select sports to promote based on your venue and customer base.
MEET RICHARD TODD, CLUB SECRETARY AT THE WOODCROFT CONSERVATIVE CLUB IN SOUTH EAST LONDON
Richard joined as a member in 2008 and became Club Secretary in 2011.
TELL US A BIT ABOUT THE WOODCROFT CLUB?
We’re a private members’ club, so we don’t hold a licence for non-members to attend. The club was originally founded in 1913, and we moved to our current site in 1927.
Before our refurbishment in 2012, we had around 300 members. Since then, membership has tripled and we now have between 850 and 900 members.
Our membership is very diverse. We have regulars who visit frequently, as well as 100 or so bowls players who tend to come more during the spring and summer months.
Membership costs £56 for the first year and £40 for annual renewal after that.
"People also value the sense of community. It’s a place where you know people and are known in return."
WHY DO PEOPLE COME?
Our pricing is very competitive, with most pints costing under £5 which let’s face it for London is really good.
People also value the sense of community. It’s a place where you know people and are known in return. It’s friendly, welcoming and social.
We also offer a wide range of entertainment, including at least two free events a month, weekly bingo and children’s parties three times a year.
The perception can be that these types of clubs are mainly for older people, but that’s changing and our average age has come down. Our youngest member is 19, and we’re seeing more members in their 30s and 40s bringing their families along. It’s not unusual to see three generations of the same family here. Most of our members live locally, which helps maintain that strong community feel.
“Initially, we were cautious about stocking ales lower throughput, this system reduces the risk of wastage and allows us a quality ale selection without wastage.”
WHAT IS SPRING LIKE FOR YOU?
Spring is an important time for us. Our lawn bowls season starts in a few weeks and runs through to September, which brings more people into the club. Even non-players enjoy sitting outside and watching.
We also renew all memberships in January, so that period gives us a boost as members come in to renew and often stay for a drink.
As the weather improves, footfall naturally increases. Weekends are always busy, but and we are always looking for ways to encourage more midweek visits.
were about ales due to throughput, but reduces wastage us to offer selection wastage.”
WHAT ARE YOUR BEST SELLERS IN TERMS OF DRINKS?
We don’t serve food, so we operate purely as a wet-led venue. Draught beer is our biggest seller. Bière 1664 is currently our third best-selling product and performs really well with members.
Since 2025, we’ve introduced Wainwright Amber and Hobgoblin Session IPA Fresh Ale. Initially, we were cautious about stocking ales due to lower throughput, but this system reduces the risk of wastage and allows us to offer a quality ale selection without wastage. It was one of the key reasons for partnering with Carlsberg Britvic. Members have responded positively to it and they can’t tell the difference as it delivers a great pint.
We also sell a good amount of wine, both by the bottle and in single-serve mini bottles, as well as stocking a solid range of spirits.
Our non-alcoholic offering is growing too and does well all year round. We stock alcohol-free spirits and wines and we’re currently looking at introducing Poretti Alcohol Free.
AND FINALLY, WHAT’S YOUR PERSONAL FAVOURITE DRINK?
A pint of Guinness or a Wainwright ale.
THE CASE FOR CLASSICS WITH A TWIST or
Walk into any pub or bar in 2026 and the divide is clear. One person orders a gin and tonic straight up with standard tonic. The next wants a blood orange gin, light tonic with fresh orange and rosemary.
Straight Up?
Meanwhile, some go for a classic lager or cask ale, while others pick a fruit-led IPA or a beer with a twist like 1664 Blanc. This is the modern drinks debate. Classics versus flavours. Tradition versus experimentation. Familiarity versus discovery.
Classic serves have quietly resurged. Simplicity, trust and customer fatigue with over-complication are driving a return to familiar favourites.
For many venues, especially wetled pubs, classics are the bedrock of repeat trade and are reliable, unpretentious and timeless.
FINALThoughts
WHY CLASSICS STILL WIN
CUSTOMERS KNOW EXACTLY WHAT THEY’RE GETTING
FASTER SERVICE AND FEWER INGREDIENTS
CONSISTENT MARGINS AND EASIER TRAINING
PICK WISELY.
Don’t overcomplicate the back bar. Limit flavour variants to 1–2 per category enough to give choice and premium appeal without creating stock headaches or confusing guests.
THE CASE FOR FLAVOURS
At the other end, flavourled serves drive trial, trade-up and social buzz. Younger or occasional drinkers seek novelty, customisation and seasonal excitement.
WHY FLAVOURS STILL MATTER
THEY SPARK CONVERSATION AND SOCIAL VISIBILITY
THEY JUSTIFY PREMIUM PRICING
THEY REFRESH MENUS WITHOUT A FULL OVERHAUL
While classics drive volume and loyalty, flavours add excitement and relevance; success lies in offering both through clear, guided choices. Customers want simple menus that allow for easy personalisation and confident recommendations without decision fatigue. Top-
performing venues achieve this by leading with classic serves, limiting flavour twists to one or two per category, and clearly signposting winning combinations—like a classic G&T that also pairs perfectly with blood orange or elderflower tonic.
ARE YOU GLP-1 READY?
GLP-1 weight-loss medications are rapidly moving into the mainstream.
In 2026 approx 1.5-2 million UK adults are already using GLP-1 drugs, with several million more actively considering them.
The result isn’t people stopping going out, but it is and will continue to influence how people eat, drink and socialise.
For pubs, bars and food venues, this shift has BIG implications. The more forward thinking venues are getting ahead of this shift NOW so they are ready for what inevitably comes NEXT.
WHAT COULD THIS MEAN FOR VENUES?
GLP-1 users are eating out less frequently but still value social occasions. Visits are more intentional i.e. birthdays, catch-ups or special experiences rather than spontaneous meals
SO WHAT ?
• Offer flexible, lighter menus to match guest expectations
• Emphasise sharing plates or smaller meals that feel ‘special’ rather than heavy
One of the most significant behavioural shifts is moving from traditional starters (and mains) to small plates and snacks. GLP-1 users often want a few bites, not a full course, especially when drinking.
• Bar snacks becoming more important and elevated.
• Protein and texture make snacks feel more satisfying than carb-heavy options i.e. olives, nuts, popcorn, mini charcuterie, cheese cubes, protein bites or veg-based dips.
Nearly a quarter of users report drinking less alcohol when out.
DRINKING
And with less food consumed, alcohol choices shift. GLP-1 users tend to: Drink more slowly; opt for lower-ABV options, spritzes and alternate between alcoholic and non-alcoholic drinks.
• Be clear which of your range is lower ABV.
• Stock a strong range of nonalcoholic drinks.
MENUS INFLUENCE GROUP CHOICE
GLP-1 users often dictate where groups go. Venues that signal:
“You don’t need a full meal” “Great bar snacks” “Light food available all day”
…are more likely to attract mixed groups where some eat lightly and others normally.
SO WHAT ?
• Make your snack-led and portion-flexible options visible on menus and POS. Groups are drawn to venues that offer choice, not rigidity.
Smaller appetites don’t equate to lower spend. Value is simply judged differently. Customers are happy to pay for a high-quality snack rather than more for a dish they won’t finish.
PORTION SIZE MATTERS MORE THAN PRICE
SO WHAT ?
• Explore offering food in different sizes – small, regular or large. Design mini meals or small plates that feel premium and purposeful, rather than pushing full portions.
• Promote on menus not just lighter bites but nutrient dense foods.
DRAUGHT KEG LAGER
CIDER STOUT PACKAGED
LAGER
Our lager range spans categories for you and your customers.
Ranging from Standard to Super Premium and even growing our World collection, you can be certain we can offer you an outstanding range of beers.
COLA
CORE
Carlsberg Danish Pilsner 3.4%
Light and refreshing with a smooth, full mouth feel, perfect balance of bitterness and sweetness, and a distinctive citrus hop aroma.
Available Formats
CORE+
Holston Vier 4.0%
A pale blonde German Pilsner, with a sweet, earthy, lemon aroma, hoppy malty flavour, and a soft lingering finish.
Keg
Keg 330ml Bottle
DRAUGHTMASTER 500ml Can
Available Formats
275ml Bottle
This is an innovative dispense system using fresh pressed beer. Click here to learn more or speak to your account manager about the range that is currently available to you.
Click on the badge to get the offer.
PREMIUM WORLD
Birrificio Angelo Poretti 4.8%
A full-flavoured lager with a sweet malty body and an assertive bitterness.
Estrella Damm 4.6%
An award-winning premium pale lager brewed in Barcelona. A perfect balance between fresh grainy malt and subtle fruit, rounded off with a pepper bitterness and a clean finish.
PREMIUM
1664 Biére 4.6%
A beautifully balanced and sessionable lager made with signature hops from the French region of Alsace.
Carlsberg Export 4.8%
A premium-strength lager, with a refined and satisfying taste. Brewed to the original Danish recipe, it has deep malty notes and a distinct bitterness that generate a full-flavoured lager.
Available
Keg Keg
DRAUGHTMASTER
Available Formats
Available Formats
Keg
DRAUGHTMASTER DRAUGHTMASTER
Available Formats
Keg
SUPER PREMIUM
1664 Blanc 5.0%
A premium international beer with a playfully elegant twist of French charm. 1664 Blanc is the only beer in the UK to challenge wine, cocktails, and champagne as an elegant lifestyle brand.
Sapporo 4.9%
A celebration of Japan’s craftmanship using only the finest ingredients. The distinct malt flavour commands your taste buds from the first sip to the last drop. Amazingly crisp with a balance taste and smooth finish gives you a perfectly refreshing lager beer.
Available Formats
Available Formats Keg
Keg 330ml Bottle 330ml Bottle
This is an innovative dispense system using fresh pressed beer. Click here to learn more or speak to your account manager about the range that is currently available to you.
Click on the badge to get the offer.
DRAUGHTMASTER
LOW/NO ALCOHOL
Low & no alcohol beers continue to grow, offering the same great flavour and experience, minus the ABV.
Our selection lets you meet demand for moderation, keeping every guest included and every occasion covered.
1664 Bière 0.0%
0.0%
The full flavor of 1664 Bière, but alcohol-free. With a subtle bitterness, fruity and floral notes, it’s ideal for easy refreshment and bringing people together, crafted with a touch of ‘jene-sais-quoi’.
Carlsberg 0.0 Pilsner
0.0%
Refreshing with a crisp hoppy bite and just 63 calories per bottle, Carlsberg 0.0 is everything you’d expect from a wellbalanced Pilsner. Skål!
Brooklyn Special Effects
0.4%
A hoppy, low alcohol, amber lager with fresh zestful aromas and a clean bitter finish.
Erdinger Alkoholfrei
0.5%
A full bodied, refreshing low alcohol wheat beer. Spicy malt notes harmonize perfectly with caramelsweet nuances.
ALE
Carlsberg Britvic understands that ales come in a variety of styles and types, each with their own unique flavour and characteristics.
From classic English ales to IPAs and stouts, there is an ale to suit every taste preference and occasion.
Click on the badge to get the offer.
AMBER
Wainwright Amber
3.4%
With a subtle bitterness and delicately enticing hop balance, Wainwright Amber is satisfyingly moreish. Clean, creamy and lightly fruity; a pint at the pinnacle of perfection.
Hobgoblin Amber
4.5%
A rarer prize you’ll never find than this delicious Amber kind. Discover full-bodied hoppiness that preserves malted caramel notes and brilliant bitterness.
Thwaites Original Bitter
3.4%
Classic amber session bitter with gentle caramel malt, soft fruity notes and smooth balance, finishing clean and dry with a subtle, leafy English hop bitterness.
Banks's Amber
3.4%
An easy-drinking amber ale with malty, hoppy flavours, subtle fruity overtones and a distinctive dry, clean finish that delivers a consistently satisfying pint
Available
Available
Cask FRESH ALE
Cask
Formats
Formats
Available Formats Keg Keg
500ml Bottle
Cask
Available Formats Keg
500ml Bottle
Tetleys Smooth 3.4%
A classic smooth ale with rich, creamy texture, balancing sweet and bitter notes. Smoky, nutty aromas combine with British hops and Tetley’s dual-strain yeast for timeless character.
Tetley's Original 3.4%
First brewed in Leeds in 1822, this classic amber bitter balances roasted caramel sweetness with smooth British hops and a lingering, dry bitter finish.
Courage Best Bitter 4.0%
Smooth and dependable, this traditional bitter offers gentle fruit sweetness, comforting malt character and a satisfying hop finish, making it an effortlessly drinkable and sociable ale.
Courage Directors 4.5%
Once brewed exclusively for brewery directors, this traditional amber ale delivers spicy hop aromas, balanced crystal malt richness and crisp, nutty hop character with a long, satisfying finish.
Available Formats Keg
Available Formats
Available Formats
Cask
Cask
Available Formats
Cask
McEwan's Export 4.5%
A premium Scottish ale, full-bodied and delightfully sweet, with hearty malt richness and a gentle roast character delivering a deeply satisfying, classic drinking experience..
McEwan's 80 4.2%
Rich and powerful yet beautifully balanced, with warm roasted flavours and smooth caramel sweetness, creating a bold, traditional Scottish heavy with real depth and character.
McEwan's 70 3.7%
Creamy and full-flavoured with rich caramel malt notes and a hint of citrus hoppiness, this smooth Scottish ale offers depth, balance and an irresistibly satisfying finish.
Marston's Pedigree 4.5%
An easy-drinking amber ale with malty, hoppy flavours, subtle fruity overtones and a distinctive dry, clean finish that delivers a consistently satisfying pint
Available Formats
Keg 500ml Can
Available Formats
Available Formats
Keg
Available Formats
500ml
Bottle
Cask Keg
Keg
Ringwood Razorback
3.8%
Creamy and full-flavoured with rich caramel malt notes and a hint of citrus hoppiness, this smooth Scottish ale offers depth, balance and an irresistibly satisfying finish.
Available Formats
Mansfield Smooth 3.9%
Brewed to a generations-old recipe, this smooth session bitter delivers fresh malt and fruit aromas, floral flavours and a rounded, malty finish ideal for relaxed drinking.
Bombardier Amber 4.1%
Brewed with English Fuggles hops and crystal malt, this ale offers malty depth, gentle fruit richness and a lingering, softly spiced finish full of character.
Young's London Special 4.7%
Rich and robust, this 100% malt amber ale delivers nutty toasted malt, ripe orchard fruit and earthy hop bitterness, finishing dry with a confident, punchy character.
Available Formats
Available Formats
Cask
Cask
Cask
Available Formats
Keg
Young's Original 3.7%
First brewed in London in 1864, this classic pale ale delivers fruity citrus aromas, a crisp amber body and a long, dry, satisfying bitter finish.
Brakspear Gravity 3.4%
An amber bitter with fruity, grassy hop aromas and malt character, delivering firm bitterness balanced by soft toffee sweetness and a gently fruity, bittersweet finish.
Available
HOBGOBLIN AMBER
4.5%
A rarer prize you’ll never find than this delicious Amber kind. Discover full-bodied hoppiness that preserves malted caramel notes and brilliant bitterness.
Cask
Formats
Cask
Available Formats
Wainwright Gold 4.1%
A delightfully refreshing Golden Beer. Lightly hopped with subtle sweetness, a delicate citrus aroma and a gloriously golden colour.
Hobgoblin Gold 4.2%
Hobgoblin Gold’s tropical aromas of citrus and passionfruit give way to a biscuit-like malt base balanced by fresh citrus flavour.
Thwaites Smooth 3.4%
A delightfully refreshing Golden Beer. Lightly hopped with subtle sweetness, a delicate citrus aroma and a gloriously golden colour.
Formats Available Formats
Available Formats
Marston's Smooth 4.0%
A delightfully refreshing Golden Beer. Lightly hopped with subtle sweetness, a delicate citrus aroma and a gloriously golden colour.
Available Formats Keg
Cask
Brakspear Oxford Gold
4.0%
Rooted in traditional brewing, this bright golden pale ale combines lively citrus notes with gentle malt body and classic English hop character, finishing crisp and refreshing.
Ringwood Forty Niner
4.9%
A traditional golden ale with floral hop nose, biscuit malt depth and balanced bitterness, delivering a smooth, malty finish that reflects classic English brewing.
Available Formats
Available Formats
WAINWRIGHT GOLD
4.1%
A delightfully refreshing Golden Beer. Lightly hopped with subtle sweetness, a delicate citrus aroma and a gloriously golden colour.
Cask
Cask
Hobgoblin Original IPA 4.5%
Collision of Old and New World hops provide an explosion of tropical aroma and a juicy bitterness.
Hobgoblin Session IPA 3.4%
Light, easy drinking and extremely refreshing beer. Pale yellow with a fresh and zesty aroma from the 5 New world hops.
DARK
Hobgoblin Ruby 4.5%
A liquid legend, this rubyred gem is an epic blend of hops. Expect delicious toffee flavours and a fullbodied finish of figs, raisins and dates. It’s mercilessly moreish, so consider yourself warned.
Click here to find out more about Fresh Ale
Cask
Cask
Keg
HOBGOBLIN SESSION IPA
3.4%
Light, easy drinking and extremely refreshing beer. Pale yellow with a fresh and zesty aroma from the 5 New world hops.
CRAFT & CIDER
Craft offers a world of possibilities to explore new styles and flavours and our range does not disappoint.
Providing a solution from entry level to speciality, catering for all drinkers looking to trade up and try something new.
CRAFT - PREMIUM
Brooklyn
Stonewall Inn IPA 4.3%
Fearless and refreshing, our Stonewall Inn IPA is crafted for everyone. Brewed with unabashed notes of grapefruit and bright citrus peel, this is beer is for all. No exceptions.
Brooklyn Pilnser
4.6%
Crisp, bright and smoothly refreshing. A pale golden beer with a delicate citrusy finish.
Available Formats
DRAUGHTMASTER
Available Formats
Brooklyn Lager 5.0%
Light hop bitterness and moderate sweetness. Both bitterness and sweetness linger on the palate before finishing clean.
Brooklyn Bodega Run 5.0%
A harmonious fusion of flavours with a medley of citrus, floral and woody notes.
DRAUGHTMASTER
Available Formats
DRAUGHTMASTER
Available Formats
This is an innovative dispense system using fresh pressed beer. Click here to learn more or speak to your account manager about the range that is currently available to you.
Click on the badge to get the offer.
Pulp Art Hazy IPA
4.6%
A delicious blur between beer and art, with billboard-sized notes of bright tropical fruit and a refreshingly soft finish.
CRAFT - ENTRY
Shipyard
American Pale Ale
4.5%
An easy drinking, American style Pale Ale bursting with fruity, citrus hop flavour and gooseberry and pine aroma.
Available Formats
Shipyard
American IPA
5.0%
With Grapefruit notes at its core and a delicate bitterness in taste, this deep gold coloured IPA is refreshing with every sip.
CRAFT - SPECIALTY
Erdinger Weissbier
5.3%
The strength of this classic wheat beer lies in the harmonious balance it achieves between the various aromas. Gently spicy wheat and yeast aromas blend with mildly bitter hops. The invigorating carbon dioxide ensures its typical liveliness.
330ml Can
Available Formats
DRAUGHTMASTER
Available Formats
500ml Bottle
Available Formats
500ml Bottle Keg Keg
500ml Bottle
Somersby Apple 4.5%
A refreshing cider made from fermented apple juice and natural apple flavouring.
Available Formats
Somersby Blackberry 4.0%
A fruity flavoured cider with a breath of freshness and a natural mild taste of blackberry, spreading joy and sunny togetherness wherever it is served.
Available Formats Keg Keg
This is an innovative dispense system using fresh pressed beer. Click here to learn more or speak to your account manager about the range that is currently available to you.
Click on the badge to get the offer. 500ml Bottle
DRAUGHTMASTER
SOFT DRINKS
A world of possibilities to explore new styles and flavours and our range does not disappoint.
COLA
Pepsi MAX®
Maximum Taste. No Sugar. Pepsi’s history stretches more than 100 years, and it is now one of the world’s most recognised and best-loved brands.
Diet Pepsi
No sugar, no calories. Pepsi’s history stretches more than 100 years, and it is now one of the world’s most recognised and best-loved brands.
Formats Available Formats
Pepsi Cola
Great tasting refreshment. Live for now! Pepsi’s history stretches more than 100 years, and it is now one of the world’s most recognised and best-loved brands.
Formats
FRUIT CARBONATES
Tango Orange
Tango is an iconic British brand, known and loved for outrageously bold flavour and personality.
Tango Orange Zero'd
Tango Orange Zero’d delivers the same bold, tangy orange flavour you love, with zero sugar and no compromise on taste.
Tango Apple Zero'd
A crisp and refreshing apple flavour with zero sugar, packed with Tango’s signature bold taste.
LEMONADE R Whites
R.White's to this day stands as a lemonade market giant
Available Formats
Flavours Raspberry Lemonade (available in 330ml cans)
Bottle
Available Formats
Available Formats
330ml Can 330ml Can
Available Formats
7L BIB
PEPSI HALO FONT WITH DIGITAL SCREEN
MIXERS
The London Essence
An ensemble of botanicals is artfully selected by flavour experts, and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies, but rather accentuates it.
Fresh Serve Tonic
Indian Tonic Water
Apple Soda
Pink Grapefruit Soda
Raspberry & Rose Soda
White Peach & Jasmine Soda
Ginger Ale
Ginger Beer
Grapefruit and Rosemary Tonic
Indian Tonic
Lemonade
Orange & Fig Soda
Orange and Elderflower Tonic
Pink Grapefruit Soda
Raspberry & Rose Soda
Roasted Pineapple Soda
Soda Water
White Peach and Jasmine Soda
Aromatic Orange & Fig Flavour
Ginger Ale Flavour
Indian Tonic Flavour
Lemonade Flavour
Orange & Elderflower Flavour
Pomelo & Pink Pepper Flavour
Raspberry & Rose Flavour
White Peach & Jasmine Flavour
Cartridge 50ml Cartridge
50ml Cartridge
50ml Cartridge
50ml Cartridge
50ml Cartridge
50ml Cartridge
50ml Cartridge
Britvic
Britvic Mixers are built for the bar. They deliver consistent quality, reliable pour, and flavour profiles designed to elevate every serve, helping operators create premium drinks customers come back for.
Flavours
Britvic Tonic Water
Halo Mixers Base
Britvic Cranberry
Britvic Elderflower
Britvic Ginger Ale
Britvic Ginger Beer
Britvic Grapefruit
Britvic Low Cal Bitter Lemon
Britvic Low Cal Tonic
Britvic Orange
Britvic Pineapple
Britvic Soda Water
Britvic Tomato Juice
Britvic Tonic
Britvic Ginger Ale
Britvic Ginger Beer
Britvic L/C Tonic
Britvic Soda Water
Britvic Tonic
Halo Elderflower
Halo Ginger
Halo Lemonade
Halo Raspberry
Halo Tonic
50ml Cartridge
50ml Cartridge
50ml Cartridge
50ml Cartridge
SOFT DRINKS
J2O Soft Drinks
Wonderfully smooth, deliciously still and supersippable. Each serving blends two fruity flavours so perfectly matched, they’re pretty much soulmates.
Apple & Mango
Apple & Raspberry
Orange & Passion Fruit
Dragonberry (Blackberry & Dragon Fruit)
Orange & Passionfruit
Apple & Raspberry
Robinsons Fruit shoot
There’s real fruit in every drop of fruit. Zero sugar, no artificial additives, colours or flavourings.
& Blackcurrant
Fruit
O Mocktails
Strawberry & Orange Blossom Mojito
A perfectly put together blend of Strawberry and Orange Blossom that’ll leave your taste buds wanting
White Peach & Mango Daiquiri
A perfectly put together blend of Peach and Mango that’ll leave your taste buds wanting more.
Britvic Cordial
Our original classic drink. Excellent juice content and natural flavours. No artificial colouring. Gluten free & suitable for vegans. Available Formats Available Formats
JUICE
SYRUPS
Britvic 55 Tongue tingling sparkling refreshment made with 55% juice. Contains no artificial sweeteners or preservatives.
Teisseirre
High quality ingredients and bespoke recipes capture the essence of the real fruit or plant that inspires every single Teisseire syrup.
Cane Sugar Syrup
0% Sugar Passionfruit 0% Sugar
COFFEE
Jimmy's
A range of refreshing ready to drink iced coffee, enjoyed by life enthusiasts from the brand's home of Dorset and beyond.
WATER
Aqua Libra
Aqua Libra believes it’s time to change the way we drink and is harnessing the power of innovation to reinvent hydration for good.
joie de vivre
A taste suprême since
1664 Bière was born over 350 years ago in the historic French region of Alsace. Our Master Brewer, Jerome Hatt, had an undeniable commitment to excellence and the use of locally sourced ingredients that started a legacy of exceptional brewing and delivering consistent great taste.
We are champions of ‘joie de vivre’ (the joy of living). We have an unapologetic commitment to great tasting, accessible Bière that’s designed to bring people together. With a touch of charisma and effortless French style, we celebrate the French commitment to embracing those small moments of pleasure.
Reasons to Stock
Proven performance
1664 Bière is outperforming premium lager competitors across all key metrics, with strong distribution and rate of sale growth* Continued brand support
Growing brand health
We have seen increases in brand consideration, ‘premium’ perceptions and being seen as ‘suitable for many occasions’. **
Our MAKE THE MOMENT SUPRÊME advertising campaign is back from April this year. With activity across multiple channels (Video on demand, out of home, YouTube and social media), this campaign proudly puts the French provenance back into the brand to stay true to our roots but give it a contemporary twist.
We take key premium beer drinking moments, add some French style and sophistication and inspire consumers to make those occasions suprême with 1664 Bière.
Our distinctive glassware
Clean & contemporary glassware complete with Breton stripes for a modern twist on classic French design.
Our signature hops & flavour profile
We use strisselspalt hops, a rare variety grown in the Alsace region of France. Often referred to by brewers as the ‘caviar of hops’, Strisselspalt is renowned for its refined, aromatic quality and strong heritage within French brewing.
The hops play a crucial role in shaping 1664 Bière’s taste profile. Rather than delivering heavy bitterness, they create a delicate balance of floral, herbal and subtle citrus notes, which give the brand its distinctive, easydrinking character
la collection suprême
A beautifully balanced, full flavoured lager is made with signature aromatic hops from the French region of Alsace. With its subtle bitter twist, it is designed for easy drinking refreshment. 4.6%
Lager Premium Hops from Alsace Beautifully Golden
All you love from ZERO alcohol
We successfully introduced our nonalcoholic lager in 2025. With all the flavour of 1664 Bière, this non-alcoholic drink has a subtle bitter twist as well as fruity and floral notes. It is perfect as an easy drinking refreshment, beautifully balanced and brewed with flavourful Strisselspalt hops, a rare and aromatic variety of hops from Alsace, which gives 1664 Bière its iconic and rich flavour.
1664 Bière with
A touch of coriander, and notes of white peach
Perfect balance between the smooth bitterness from the coriander and the refreshing citrus. Satisfying creamy mouthfeel.
0.0%
French Lager
Hazy color. Creamy white foam. Leaves a skirted lace. French wheat beer with a light yellow hue
Subtle fruitiness. Hints of citrus. Exotic fruit aroma from apricot & peach
Part of the 1664 family
Our flavoured collection
Aiming to bring younger people into the category who don’t typically drink beer, our flavoured beers offer a more accessible, fruit-forward twist. By combining refreshing lager with subtle fruit notes, they appeal to consumers looking for lighter, more refreshing drinking experiences.
Targeting Stylish Tastemakers who value elevated experiences and will pay more for them as well as seeking brands that reflect their lifestyle. A light and refreshing wheat beer, with a layered taste profile. Its unique flavour comes from the perfect harmony of its two distinct dimensions:
A lively, crisp and refreshing wheat beer, bursting with
A beautifully delicate arrangement of fine hops varieties with a hint of spice. It has subtle bitterness; balanced with notes of white peach. This complex, yet easy-drinking brew is as recognisable from its taste as it is from its pearlescent golden haze.
citrus and exotic fruits notes.
AND NEW FROM July 2026
A new type of lager, for a new type of drinker
Introducing a category-bending innovation that combines style, flavour and sessionability, unlocking new growth, new shoppers and new occasions… 1664 Rosé is a light and refreshing wheat beer, with hints of red berries and a layered taste profile.
* CGA by NiQ OPMS Data to P06 2025
CGA by NIQ Brand Track August ‘25 Data and OPUS June ‘25 data
For customers who Prioritise flavour, image and discovery
Enjoy rosé, spritzes, premium lagers, cocktails Want refreshment with a lifestyle edge
Once brewed exclusively for brewery directors, this traditional amber ale delivers spicy hop aromas, balanced crystal malt richness and crisp, nutty hop character with a long, satisfying finish.
Brewed with English Fuggles hops and crystal malt, this ale offers malty depth, gentle fruit richness and a lingering, softly spiced finish full of character.
*Qualifying SKUs on offer: Directors 9g, Bombardier Amber 9g, and Courage 9g. Both 9gs must be the same SKU. Promotion valid for the duration of the brochure promotional period. Not available in conjunction with any other offer. Offer available while stocks last. Subject to change. AND GET £10 OFF 4.5% 4.1% 4.0%
Smooth and dependable, this traditional bitter offers gentle fruit sweetness, comforting malt character and a satisfying hop finish, making it an effortlessly drinkable and sociable ale.
WHY EVERY MEAL DESERVES A PEPSI
In the excitement of customers ordering food - a juicy burger, that first slice of pizza or the perfect sandwichthere’s a small, tragic mistake happening every day.
People forget the drink. They grab whatever’s nearby. Tap Water. Or worse, nothing at all.
For venues, that means lower spend per head and lost revenue.
Honestly? That’s criminal.
Because great food deserves a great partner, and that partner is a Pepsi.
WHY FOOD IS BETTER WITH PEPSI
IT COMPLEMENTS LOTS OF POPULAR MENU ITEMS
Burgers, wings, pizzas, loaded fries, sandwiches. These are flavour-packed, savoury dishes. Pepsi’s crisp carbonation and balanced sweetness cut through richness, refreshing the palate and enhancing flavour contrast.
IT HEIGHTENS THE EXPERIENCE
The cold. The fizz. The first refreshing sip. It’s not just a drink, it’s a moment that improves the whole meal.
IT SUPPORTS MODERATION TRENDS
With more guests moderating alcohol consumption, soft drinks are a key growth space. Offering a recognisable, refreshing favourite gives customers a confident nonalcoholic choice.
IT’S HIGH-MARGIN AND OPERATIONALLY SIMPLE
Fast serve. Strong brand recognition. Consistent demand. It’s one of the easiest ways to grow margin without adding complexity.
EVERY DESERVES
CRIMINAL MEALS WITHOUT A PESPI THAT’S
A CAMPAIGN TO CREATE CONSUMER PULL
From 2nd March, a six-week ATL burst across radio, outdoor and digital will drive national awareness with one clear message:
FORGETTING THE DRINK? THAT’S CRIMINAL.
FOOD IS BETTER WITH PEPSI.
This campaign is about changing behaviour in a small but powerful way.
In the rush of mealtime decisions, we’re reminding consumers that ‘good enough’ isn’t good enough. If you’re about to eat great food, why stop short?
SHOOT for the stars
Why It Pays to Serve Robinsons Fruit
UK’S #1 KIDS’ DRINK
Shoot, the Key reasons to stock
Family visits are a valuable part of the trade, and making sure younger customers and families are catered for can have a real impact on dwell time and spend.
One simple way to keep kids and parents happy is to stock Robinsons Fruit Shoot.
Fruit Shoot commands the lion’s share of the kid’s category with 75.5% volume share and 78.1% value share2
We also know that the brand over-indexes on being perceived as ‘making children happy’ and that is an important driver of purchase for parents3
Trade up from tap water
Many parents default to getting tap water for children, but a branded kids’ focused drink creates an easy opportunity to add incremental revenue while improving the overall family experience.
Fruit Shoot doesn’t need to be stored or served chilled, helping save valuable fridge space.
Practical, spill-resistant packaging and the iconic resealable bottle is designed for kids, meaning fewer spills and less mess.
Fruit Shoot is made especially with kids in mind, inspiring their adventurous side, with flavours they love and a fun, eye-catching and colourful design.
But Fruit Shoot keeps parents happy too with products that are:
• Made with real fruit
• No added sugar. Only naturally occurring sugars which are below the sugar levy
• Low calories
• No preservatives, artificial colours or flavours
• Suitable for vegetarians and vegans
As the UK’s number one kids’ drink 1 , Fruit Shoot already has strong brand recognition with families, making it an easy choice for parents when ordering.
• Widely recyclable packaging
THE FLAVOURS
Blackcurrant
This leading flavour combines juicy blackcurrant with subtle apple notes for a balanced child friendly fruity taste.
Aroma:
Flavour:
Mouthfeel:
Calories:
Fruity blackcurrant with light refreshing notes
Juicy blackcurrant paired with subtle apple
Light, thin and silky
4 calories per 100ml
Summer Fruits
A bright and refreshing option with a gentle citrus profile.
Aroma:
Flavour:
Mouthfeel:
Calories:
Sweet mixed berries with light refreshing notes
A juicy blend of summer berries with a balanced sweetness
4 calories per 100ml
Light, smooth and easy-drinking
A bright and refreshing option with a gentle citrus profile.
Aroma:
Flavour:
Mouthfeel:
Calories:
Subtle orange with light orange oil notes
Fruity orange with balanced sweetness and acidity
Thin and smooth
6 calories per 100ml
Did you know?
Fruit Shoot utilises Navi Lens on-pack technology... which can be found on the Apple & Blackcurrant SKU. This technology provides audio guidance and navigation support for people with visual impairments.
All flavours are available in 275ml resealable bottles, made with 35% rPET, featuring tethered caps and reduced plastic for improved sustainability.
SAME GREAT TASTE.
Your favourite brands have had a premium upgrade. The same great taste your customers know and love is now available in a sleek, modern format.
SLEEK CANS HAVE LANDED FOR YOUR FAVOURITE BRANDS
From bestsellers to fast-growing favourites, our ultimate portfolio is now available in sleek cans giving you a more contemporary way to serve soft drinks
SMOOTHER SERVICE MORE DISCREET OF-HOUSE HANDLING BETTER FOR
SLEEK IS THE NEW PREMIUM SLEEK CANS DON’T JUST WITH A REFINED MATT-FINISH AND A SLIMMER SILHOUETTE, THEY’RE DESIGNED TO STAND OUT ON THE TABLE, LOOKING INTENTIONAL AND PREMIUM ALONGSIDE QUALITY GLASSWARE. IT’S A SMALL DETAIL THAT MAKES A BIG DIFFERENCE TO OVERALL PRESENTATION.
TASTE. NOW
JUST LOOK BETTER, THEY WORK BETTER TOO.
With a format that’s easier to carry and cleaner to pour.
DISCREET FRONTHANDLING THE PLANET
keeping the focus on the serve, not the packaging.Lightweight, durable, and efficient to store. Versus non-returnable bottles.
SCAN THE QR CODE TO FIND OUT MORE
Or contact your Carlsberg Britvic representative
Future
HOW CARLSBERG ID DISPENSE SOLUTIONS SUPPORT SUSTAINABILITY
As environmental awareness and scrutiny continues to grow across the hospitality industry, teams are increasingly looking at how every aspect of their operation can support a more sustainable future.
Carlsberg’s innovative dispense solutions help venues reduce waste, save resources and cut energy use while delivering consistently excellent pints.
These technologies offer practical, measurable advantages for venues striving to be more eco-conscious AND profitable. A win win!
A FULLY ENCLOSED “KEG TO GLASS” SOLUTION THAT KEEPS BEER CHILLED AND HYGIENIC THROUGHOUT ITS JOURNEY FROM THE KEG TO THE TAP.
Reduced Wastage & Labour costs by extending the Line Cleaning period from 1 to 4 Weeks
By eliminating temperature hotspots and maintaining a consistent serve temperature, CQDS improves pour quality and reduces common sources of waste such as foaming and spoilage.
Servicing on trade for over 40 years
Online ordering with ease and plenty of support
Master of wine
Monthly deals
You can trust us to bring your wine to life
A broad range full of exclusive labels that you cannot get in the off trade
Menu design and print services
Supplying all your drinks needs on one order, in one delivery
WSET trained team of experts in the field
RE REPedley's
After a long, cold, damp winter, where better to head in the spring than the Loire Valley? With its majestic châteaux (Chenonceau is my favourite), historic towns, vast open skies and the gloriously untamed river itself you can potter around for weeks on end. The food and wine are not half bad either.
The great news is that we can get a taste of the Loire without venturing onto any ferries, trains or aeroplanes. Crown Cellars carries a selection of the region’s white wines: from Muscadet in the west near the Atlantic Ocean, through Vouvray in the middle, to PouillyFumé in the east on the border of Burgundy. They are all marked by crisp aromas and refreshing acidity, a function of the Loire’s cool climate.
I want to focus in on two relatively recent additions to our portfolio. The Raimbault family is based in the village of Sury-en-Vaux, a few kilometres from Sancerre.
They have worked the surrounding vineyards for four centuries (thirteen generations). Sauvignon Blanc is the key grape variety, planted on soils composed of varying amounts of clay, limestone and flint. Sancerre hardly needs introducing – Raimbault’s is a classic example of the restrained, austere style that has made this village famous around the world. If you want something a little more fruity and generous, try Raimbault’s Menetou Salon (it is a bit cheaper as well).
When it comes to food pairings, I am going to defer to my old colleague, the late great Keith Floyd. He was a big fan of river fish from the Loire. Now getting hold of perch and carp is not easy in Britain, but trout is widely available and can be cooked in a wide range of ways. Rabbit, chicken and pork also feature heavily in the cuisine of the region. For you cheese lovers, Selles-sur-Cher is the magnificent goat’s cheese from Touraine. However, there are delicious goat’s cheeses now being made in Wales and Somerset. Bon appétit!
JONATHAN PEDLEY, MASTER OF WINE AND CONSULTANT TO CROWN CELLARS
Classic rapier-like Loire Sauvignon, bone dry with fine Cox’s apple and other green fruits. Try it with braised fennel and apple salad.
£££ 75cl 36519 1
New to the Crown Cellars range, a pair of beautiful English sparklers from the Sandridge Barton Estate, located on the east bank of the River Dart, just south of Stoke Gabriel.
Sandridge Barton Classic Cuvée Rosé
Dry but rounded and complex, with a fine powerful mousse and aromas of ripe strawberry, raspberry, apple and cream
Sandridge Barton Classic Cuvée
Bone dry and crisp on the palate with aromas of toast, honey and butterscotch
LIMITED AVAILABILITY
LIMITED AVAILABILITY 24 PER 1.5L
GO BIG WITH YOUR PROVENCE ROSÉ OFFER WITH THIS LIMITED AIX MAGNUM DEAL
With its luminous pale pink hue, AIX Rosé first captivates with its delicate brilliance. The expressive nose reveals aromas of fresh red berries, citrus, and white flowers, offering an elegant and refreshing aromatic complexity. On the palate, it strikes a balance between roundness and liveliness, with a silky texture and a long, mineral finish – a true signature of the estate.
Introducing our brand new, exclusive range of great value, Chilean varietal wines
Miroa! Sauvignon Blanc
Dry and light bodied with gently zingy citrus notes
Miroa! Syrah Rosé
Pale coral pink in colour, dry and light with attractive youthful cherry aromas
Miroa! Cabernet Sauvignon
A mid-light bodied red that shows classic Cabernet blackcurrant and herbal aromas
Inviniti Pinot Gris
Genuinely sustainable Grown, made and bottled by a carbon zero certified wine producer, with ISO14001 and ISO14064 accreditation.
100% authentic Marlborough
Pure, varietal wines with no compromise on quality, style, or flavour.
Exceptional Value Premium Marlborough wines at an accessible price – wines you can feel good about and proud to share.
CAMPE DHEI CABERNET SAUVIGNON
Aromas of fig and date are followed by a mid-bodied palate that shows rounded tannins
Open & Enjoy – Wine doesn’t need to be any more complicated than that. This Pinot Grigio is a crisp, fresh white wine, with touches of ripe pear and apple. Buy 11 bottles to get 1 FREE (2 deals per customer per week)
DEEP RUBY IN COLOUR WITH PRONOUNCED AROMAS OF BLUEBERRY, BLACKBERRY, OAK AND HERBS. CHUNKY AND FULL-BODIED WITH RIPE ROUNDED TANNINS
AVAILABLE FROM THE MIDDLE OF APRIL
Throughput has always been the challenge with 0.0 wine; there’s always wastage risk associated with selling by the glass, and this can sometimes
We’ve solved that problem, with single serve 0.0 wine. You can now offer red, white and rosé 0.0% wines by the glass, and ensure that your customer gets
FRESH FIZZ THAT ALL YO U R C USTOMERS WILL LOVE
TORRES NATUREO
SPARKLING 0%
30TH APRIL
ALL THAT
As International Jazz Day comes around in April, it brings with it more than just playlists and live music nights. In 2026, it taps into a broader hospitality trend gathering real momentum: the return of the speakeasy mindset. Intimate spaces, craftsmanship and drinks done properly.
After years of flavour overload and menu sprawl, spirits-led venues are quietly rediscovering the power of classic cocktails. Think less theatre, more technique.
THE SPEAKEASY IS BACK. IN SPIRIT, IF NOT NAME
KEY CLASSICS MAKING A COMEBACK
Monkey Shoulder, sugar, bitters; stripped-back and premium.
OLD FASHIONED NEGRONI MARTINI DAIQUIRI
Cocchi Vermouth di Torino, vermouth, bitter aperitif; bold, adult, slow-sipping.
Hayman’s London Dry, Martini Dry; minimal, confident.
Bacardi, lime, sugar; proof that simplicity still sells.
Modern speakeasies aren’t about dark basements anymore. They’re about smaller, more focused cocktail lists, inspiring narratives around expertise and craft and a sense of escapism without intimidation.
International Jazz Day fits this perfectly. Jazz has always been about timelessness, improvisation within structure and mastery of fundamentals. Exactly the same values behind the world’s most enduring cocktails.
SPIRITS THAT SHINE IN A CLASSIC-LED MENU
Classic cocktails also allow spirits to take centre stage.
Whisky benefits from Old Fashioneds and Manhattans that justify premium upsells. Gin moves back to London Dry foundations rather than flavoured variants.
Rum reclaims credibility through Daiquiris and Mojitos.
Vermouth and bitters earn their place as essential, not niche.
Vodka performs brilliantly in straightforward serves like a Vodka Martini. It is versatile, clean and high-margin.
Tequila shines in classics like a Margarita balancing authenticity with accessibility.
CREATING YOUR IDEAL COCKTAIL LIST
Fashioned
DESIGNING A COCKTAIL MENU IS A PERSONAL PROCESS.
SOME OPERATORS BUILD IT THEMSELVES, OTHERS INVOLVE THE TEAM, AND SOME OUTSOURCE ENTIRELY.
START BY UNDERSTANDING YOUR AUDIENCE.
It’s tempting to fill a menu with your favourite obscure classics, but they won’t always resonate. Look at your sales mix and spot patterns: which spirits are moving, what flavour profiles are popular, and when cocktails are most frequently ordered. If food is a big part of your offer, reflect that too — think aperitif-style drinks to start and richer serves to finish. A good list mirrors the way your guests actually drink.
Use visual cues to highlight hero drinks, group cocktails logically, and write descriptions that focus on flavour rather than obscure ingredients. Guests respond to simple, evocative language, a few well-chosen words can turn indecision into a confident order.
A great cocktail list isn’t about showing everything you can do. It’s about creating a focused selection that suits your venue, your team, and your guests, then refining it until it truly earns its place.
The team at Distilled have years of experience in creating drinks lists of all kinds. We can spec it, cost it, supply it, help train it, help design and print it, get it onto your bar top and into an operational, profitable reality.
Includes: Sourz Apple 70cl, Sourz Cherry 70cl, Sourz Raspberry 70cl, Aftershock Blue 70cl and Aftershock Red 70cl.
BABY STOUT GAME
KAHLUA
Farm-grow n , distilled w ith real ingredients , and craf ted to capture the best of nature in ever y sip
The quick and easy way to order the brands your customers love
WIN A JUICY SOUNDS MUSIC EVENT AT YOUR VENUE.
Always
Up-to-date
Back-in-stock
Favourite lists
Repeat previous orders
Personalised product recommendations and alternatives
Online exclusive promotions
Empties collection requests
Select from your allocated delivery days and order
Manage and order for multiple outlets
Hide pricing
Send order confirmation to multiple email addresses
Online Thirst Magazine offering category insight, promotions, brand and product news. We are continuing to enhance and develop Cockpit in line with your feedback and we have exciting plans to make it the go to place for all your Carlsberg Britvic needs.
The quick and easy way to order the brands your customers love
With online ordering and a link to our support teams, you will find all brand and product updates as well as our latest Thirst edition. And signing up has never been easier.
