

By Mark Murphy
Despite what feels like an endless deluge of negative external factors, consumers are proving to be a hardy sort when it comes to their increasing thirst for elevated beverage experiences. And while every generation has its white whale, it’s unarguable that Millennials and the coming-of-age Gen Z are putting increasing stock not just into hydration as wellness, but into the natural (and indeed to an increasing extent organic) aspects of a product and its ingredients. As the TikTok generation makes its way in the world, how will brands respond to these new demands?
Take the overall carbonated beverages market - a $46.3 billion behemoth that’s grown 5.5% in dollar sales for the year ending July 3, 2025 according to the latest Circana figures. Even unit sales were up .4% during that period. Consumers may be hard hit by inflation but they’re unwilling to give up their drinks - especially when it comes to a premium experience. Increasingly, consumers are keen to reduce their exposure to what’s perceived as unhealthy - and that perception is evolv-
ing fast. Looking at the ‘Make America Healthy Again’ (MAHA) movement and its crusade against a myriad of (occasionally conflicting) talking points, it’s clear that the status quo is shifting and core tenets are emerging; namely, clean labels, clean ingredients, straightforward branding, and a wellness component to provide a modern function to the product. Consumers want to feel their product is natural and minimally processed.
Education, too, is an important consideration going forward. With so many new ingredients, terms and intended functions, it can be bewildering even for intentional consumers to understand these new playbooks. Are labels effectively informing consumers?
“75% of functional drink consumers agree that brands should do more to explain the benefits of the ingredients in functional drinks,” says Kelsey Girard, Senior Food and Drink Analyst, Mintel. “In other words, before going into the details of ingredient types, consumers want to be able to connect the ingredients to the intended and expected benefits.” It might make sense to list ashwagandha on the front of your label, but lack of context could leave bottles gathering dust on retail shelves.
A huge success story in recent years has been protein and its remarkable ability to work its way into just about every use occasion imaginable, and in increasing doses too. Unsurprisingly the next evolution from that is consumers questioning where the protein is coming from. Brands such as OWYN tout that their protein is plant-based (OWYN’s Protein Shakes use a blend of pea protein, organic pumpkin seed protein, and organic flax oil), while others make use of whey, brown rice, soy and even hemp in varying quantities for their protein component.
“There’s always a journey,” says Scott Dicker, Senior Director, Market Insights, SPINS. “There’s a lot of people who have not used protein products before that are now being introduced to it.”
“Whey protein, for example, is both the top growth growth percentage as well as the top market share when it comes to things like protein powders, which is a key indicator of what people are looking for.”
But for NJ-based Remedy Organics, eschewing whey for plantbased protein is an important component in their products.
“We’re finding that consumers are realizing that they don’t need to get it [protein] from whey or dairy,” says Cindy Kasindorf, Chief Innovation Officer/Co-founder, Remedy Organics. “If they can get it from plant-based, and still see the same results, why not when it’s easier to digest and they don’t get the inflammation that they perhaps get from a whey protein?”
A diversity of choice is something Dicker sees throughout CPG. “Even beyond beverages, you look through every aisle in the store and there’s protein enhanced ingredients, many of them are touting alternative protein sources to traditional ones.”
“Protein has a halo, across the board,” adds Dicker. “Even inherently high protein [products], things like yogurt and cottage cheese, are doing really well.”
Tellingly, 78% of Gen Z and 79% of Millennials report using hydration-focused functional drinks, per recent Mintel data. Compared to 56% of Baby Boomers per the same report, that’s a significant jump over the course of a couple decades. What’s creating this divide, and where does the line currently sit?
“Gen Z and Millennials show generational preferences for beverages with targeted health and wellness benefits, particularly differentiating from their older counterparts when it comes to their interests in calming and cognitively supporting beverages,” says Girard, of Mintel.
But that’s not to say the one product can’t have cross-generational appeal.
“If you look at Millennials, Gen Z, and then older consumers, we see a lot more commonality than differences between these groups,” says Henry Kasindorf, CEO/Co-founder, Remedy Organics. “More than ever, they’re all seeking out healthier products with key functional benefits, right?”
Remedy Organics makes a range of high protein shakes, shots
and powders, each with a targeted benefit. The clear labeling of Remedy Organics’ products (the Digest shot tells its story in one word) steers older consumers, while the specifics on benefits and ingredients play into the focused needs of younger consumers.
“Our experience has been that millennials and Gen Z are more experimental and values driven, and they’re looking for brands that align with their ethics: organic, plant based, sustainable, and they’re early adopters,” says Henry Kasindorf. “Older consumers, from our data, are more benefits focused, they’re drawn to more simple, clear claims around specific benefits, and in some cases, they may be less familiar with some certain functional ingredients, like ashwagandha.”
It’s that targeted approach that’s setting Millennials and Gen Z apart, says Girard. “Gen Z does differentiate from other generations on the prioritization of beverages with immediate functional benefits, aligning with their entrance into adulthood in a very fast-paced world.” And nowhere is that fast-paced world quicker satiated than with wellness shots.
Amongst the many wellness trends jostling for consumer interest a quiet champion has been wellness shots. Brands such as Remedy Organics, Pressed and Vive Organic all offer 2oz shots with a focus on whole organic ingredients, typically without any added sweeteners. They are, in many respects, a distillation of multiple trends, condensed into a quick but powerful offering.
It’s a fast-growing market too. According to a recent market analysis report by Grand View Research, the US functional shots market had revenue of just over $254.2 million in 2023 with a projected CAGR of 14.8% from 2024 to 2030.
Arguably closer to a liquid supplement than a beverage with a function, the format indeed has its roots in supplements. Dicker, of SPINS, refers to shots as having a ‘non-traditional health focus,’ as distinct from nutrient dense options with high levels of fiber or protein. “Non-traditional health focuses have really emerged out of the supplement space, as well as many of them bring juice-based, which highlights [their] inherent functionality,” he says.
“One of the drawbacks of some of these juice-based products is that there’s typically a lot of sugar in a 12 or 16 ounce beverage,” says Dicker. “When you have it as a shot you can reduce that concern for consumers, without needing to add in sweeteners.”
Remedy Organic’s shots have a similar backstory. “It started in the beginning of the pandemic,” says Cindy Kasindorf. “We had our shakes out for a number of years, but I was getting tired. I was trying to boost my immune system and making tinctures, taking all these supplementsthat was actually causing some indigestion and it was hard to gulp down so many vitamins and supplements.”
“I decided, why not do it in a small format where I’m getting an excellent source of vitamins along with other functional ingredients?”
How do we identify oncoming wellness trends when the idea is more diverse than ever before?
“What I like to do is I look at what type of health focuses people are buying supplements for and that usually translates next to functional beverages,” says Dicker, of SPINS. “That’s kind of their gateway into food and beverage, and then the ones that really make it like protein, then you’ll see in pasta sauces and granola and pancakes and things like that.”
“One of the things that’s consistently done well is mood support and stress relief. And so you’ve seen a ton of beverages trying to enter that space of mood support. I think there’s still definitely room for a big category creator. Hydration is one that we continue to watch. It’s kind of peaked over the past couple of years. Hydration is pretty flat, even though ready to mix those like hydration sticks are still doing well. So that’s another one to watch.”
For Girard, of Mintel, it’s more about understanding use cases. Consumers increasingly want to know that their wellness shot is formulated to ease digestion issues, for example. “In 2024, most functional beverage benefits saw increased reported usage compared to 2023 – especially immunity, digestion and mental clarity positioned products,” she says. “This aligns with consumers’ desires for holistic health solutions and prioritization of balanced lifestyles.”
Beyond Spirits
Arkay Beverages is a U.S.-based company specializing in alcoholfree (zero-proof) spirits. Arkay is one of the first brands to develop non-alcoholic alternatives that replicate the flavor, aroma, and heat (“burn”) of traditional liquor — without any alcohol.
Prebiotic Soda with Better Ingredients & Obsession-Worthy Flavor
Bloom Nutrition
Bloom Pop is a bold-tasting, betterfor-you prebiotic soda with 3-4g sugar, 20 calories, and a clinically backed prebiotic to support gut health and metabolism. No junk, no caffeine & no aspartame — just craveable flavor and real gut health benefits.
Bodhi Bubbles: Functional Fizz for Focus, Flow & Feeling
Bodhi Bubbles
Bodhi Bubbles blends adaptogens, nootropics, and natural botanicals into a refreshing sparkling beverage that supports mood, focus, and calm. With kanna, tulsi, lion’s mane, and more. This is functional fizz for everyday wellness.
free
Botanic Tonics
Introducing a firstof-its-kind blend of noble kava and yerba mate—functional botanicals rooted in centuries of traditional use. This innovative plantbased supplement delivers smooth, sustained energy and a gentle mood lift for any time of day.
Feel-good Tonics
BREZ
Microdosed cannabis, adaptogen, & mushroom drinks to enhance any moment from AM to PM. Each tonic uses a unique blend of cannabis, mushrooms, or adaptogens— guaranteed to help you turn up, tap in, or tune out without the consequences.
Cann
Cann’s social tonics are microdosed to provide a light buzz without the hangover. Less than 35 calories, crafted with allnatural ingredients, and award winning flavors.
Chuala
Chuala's premium line of tonic water elevates spirits without overpowering. The clean, balanced profiles allow Chuala an unmatched versatility in bar programs and refined home setups. Chuala is crafted for good spirits!
Coco5 fuels those living life to the fullest. Containing 5 essential electrolytes the body needs to conquer the day. Developed by professional athletes, enjoyed by all pursuing the path to greatness. This is Real Hydration. Welcome to the team.
Not Just Water. It’s FIJI Water.
Grow your customer base with America’s #1 premium imported bottled water brand! Backed by a multimillion-dollar marketing campaign and with the best-selling 500mL and 330mL bottles now made of 100% recycled plastic, it’s Earth’s Finest investment. Order now!
Edna's Non-Alc Cocktail Co.
Exceptional, mixologist-made, award-winning, alcohol-free cocktails. All-natural ingredients, with premium spirit extracts & citrus shrub. Best enjoyed over ice, alcohol-free, or as a superior mixer. A true cocktail experience, without the booze.
Frezco Beverages Pte Ltd
Our Origin: A Journey Through Nature The journey begins with the trade winds sweeping across Fiji, where nature works its wonders. Pure and pristine rainwater flows through untouched forests in the remote upper highlands of Nadi, Fiji Islands.
The Sports Drink You Can Feel Good About.™
GoodSport Nutrition
GoodSport® is the natural sports drink with only clean ingredients proven to hydrate better than water and the leading sports drinks. GoodSport® delivers big flavor and serious hydration with 1600mg of electrolytes per bottle and 0g added sugar.
All-Natural, Zero Calorie, Zero Sugar Soda
Hank's Beverage
Hank's All-Natural Zero Soda offers a guilt free way to savor your favorite flavors: Root Beer, Pompelmo Citrus, Irish Ginger Ale & Mexicola. With zero calories, zero sugar, and no artificial junk, you can sip on deliciousness without the downside
Organic White Tea for Inflammation, Gut, & Energy Support
Happy Being
Doctor-formulated white tea with only 3g sugar and 20 calories. Infused with turmeric, elderberry, EGCG, pterostilbene & vitamin D3 to support inflammation, digestion, and natural energy - with a taste you'll actually crave.
Just Ice Tea is organic, real-brewed tea, now with new Orange Mango. It's Just Sweet Enough®, Fair Trade certified, and full of flavor. It’s Just Ice Tea that's also so much more.
Microdosed Sparkling Beverage for Every Occasion
Crafted with natural ingredients, this low-dose, low calorie, low sugar option delivers bold Black Cherry Vanilla flavor and a better-for-you buzz. Clear occasion positioning and distinctive branding make it an easy pick for every shelf.
Low-dose, low calorie, low sugar, and made with natural ingredients—this bold Lemonberry Ice, alcohol-free beverage delivers a better-foryou buzz and makes shelf decisions easy with clear occasionbased cues and unique branding.
LEVL is made with pure water, real fruit, functional adaptogens, and plant-based electrolytes to help your mind + body find balance. Non-carb, 2g natural sugar (0 added), 15 calories, LEVL is functional hydration made with ingredients you can feel.
Grainger’s Deluxe Organic Vodka
Crafted from whole kernel corn farmed at organic-certified & non-GMO farms in America’s heartland, Grainger’s Deluxe Organic Vodka ensures only the finest ingredients make it into every bottle. Perfectly smooth for sipping & cocktails.
Deliciously Bold Sparkling Teas & Waters Made with Real Ingredients
Hoplark
Hoplark creates better-for-you sparkling teas and waters that surprise and delight with bold flavors and real ingredients. Innovative beverages for the flavor curious, offering all the treats and no tricks in everyday refreshment.
Icelandic Glacial
Sourced from the legendary Ölfus Spring in Iceland, Icelandic Glacial is naturally alkaline with a pH of 8.4. Certified free from PFAS and forever chemicals, it’s untouched by humans—nothing added or taken away. Exceptionally pure water in every sip.
Superfunktional Soda - MOOD to the MAX! Synbiotics, Electrolytes +
Magnesium & Botanicals
Introducing Fhirstthe mood-boosting soda for a generation that’s feeling everything. Gen Z and younger consumers are looking for more than just refreshment. They want mood support and authenticity, without giving up flavor, fun or identity.
Melting Forest
Melting Forest crafts bold, mushroompowered drinks for stress relief, clean energy, and mental clarity. Enjoy sparkling beverages, instant coffee, or matcha—all vegan, gluten-free, and made in the USA with organic mushrooms and adaptogens.
Finally, an Energy Drink That Won’t Embarrass You in Public
Mocean DrinkWerx
Energy drinks grew up. mocean is clean caffeine + adaptogens + sparkling flavor made for adults with bills, burnout, and backto-back meetings. No crash. No Taurine. Just calm, focused energy that actually tastes like it belongs in 2025.
Plant-Powered Euphoric Seltzer with Real Effects
New Brew
New Brew is a euphoric seltzer with kava, kratom, and caffeine for a smooth, uplifting buzz—no crash. Tea-based, low-sugar, and clean, it’s the perfect alcohol alternative to feel calm, present, and energized, day or night.
ENERGY. WHEN YOU NEED A NUDGE.
Enjoy a Summer at Full Flavor with OLIPOP, A New Kind of Soda™
Finally, a soda that's delicious, refreshing, and actually good for you. OLIPOP combines classic soda flavor you love with prebiotics, plant fiber, and botanicals to support digestive health. 2-5g sugar per can. High fiber.
The All-Day Drink For All Ages!
Setting the standard for functional beverages, PLAYR1 is non-carbonated, non-caffeinated, NSF/ GMP certified, and made with pharmagrade nootropics, vitamins, and natural ingredients. Boosted focus and hydration for all ages, all day long.
Rambler Sparkling Water. Taste the Minerals!
Owoto water
Owoto is premium alkaline water crafted for the driven, the conscious, and the bold. With a pH of 9.5+, Owoto helps restore balance, boost performance, and support clarity from the inside out. Sourced with intention and filtered for purity.
Rambler Sparkling Water
The sparking mineral water that drinks like a beer. Purified through reverse-osmosis with minerals added for taste. Loaded with calcium, magnesium and potassium. Sodium-free, caloriefree, sugar-free. Best served ice cold! Get ramblin'.
customers beautifully.
Ryl Tea
This better-for-you iced tea is as Ryl as it gets. 0 sugar, just 0–5 calories, no artificial ingredients, and 200mg of natural antioxidants to support your immune system and help you feel your best. Follow @TheRylCompany for more & keep it Ryl.
Soldadera Coffee
Let your shelves tell a refreshing story.
Soldadera’s Café de Olla blends tradition + innovation, infusing cold brew with brown sugar, cinnamon, and spices—just like Abuela used to make, but now nitro-infused, low caffeine, low cal and dairy-free.
Shine Kids drink boxes: bold, delicious, nutrient enhanced water made just for kiddos! Zero sugar, no artificial flavors or sweeteners, excellent source of vitamin D. Four delicious and refreshing flavors kids love! A better choice for kids.
Something & Nothing
We only use the highest quality natural juices, extracts and botanicals with no added sugar or weird sweeteners. Escape The Everyday with clean, refreshing and exciting flavours to elevate your drinks offering.
Award-winning flavor. A refreshing change from the usual.
St. Elder Artisanal Liqueurs
Proudly made in America & handcrafted in small batches using fresh extracts & natural flavors, St. Elder's line of Liqueurs elevates a wide variety of cocktails with pure flavors of Elderflower, Espresso Coffee, Blood Orange, Pamplemousse, & Hazelnut
Waterloo Sparkling Water
Full-flavor sparkling waters unlike any other. Waterloo custom-crafts its variety of 14 flavors with Non-GMO natural flavors and crisp carbonation -- all free of calories, sugars and sweeteners. Authentic, refreshing flavor experiences set us apart!
The Little Sober Bar
The Little Sober Bar brings a wide selection of sober and sober curious drinks with on-site mixology, so everyone is refreshed. The perfect way to include all at any event! Reach out to be a part of our seasonal menus or have us curate your events
Emerging and challenger brands: Your journey to success starts in independent convenience stores — this is an overlooked ecosystem where consumers try new products, and real trends are born. But here’s the problem: You can’t win where you can’t see. That’s why we built Aisle AI — the first data platform purpose-built to give early-stage brands visibility into this hidden but critical channel.
Allen Flavors Inc. is a privately owned, dynamic, innovative leader in the food and beverage industry. We offer an array of specialized services well beyond that of a typical flavor house. We consistently provide our customers with a library of high-performance, great-tasting traditional flavors, including the industry’s broadest and most rapidly growing collection of certified organic flavors.
Flavor House
The Beck Flavors family provides the ultimate strategic partnership for our customers, offering innovative and quality custom flavor solutions. From concept to commercialization, Beck’s flavor chemists, application technologists, and marketing experts will collaborate with you to create a highly customized flavor solution that’s tailored to the unique needs of your brand. Good. Better. BECK
The BevSource Advantage
BevSource
We are trusted by entrepreneurs & established brands alike to commercialize their beverages. Our product development & commercialization knowledge, manufacturing relationships & global sourcing capabilities provide the expertise your brand needs to succeed. Whether you’re looking for ingredients & packaging, or need support with development, regulatory, pilot production or more, we can help.
Liquid Botanical Extracts
Bio-Botanica, Inc.
Trusted by leading beverage brands, BioBotanica offers high-quality liquid and powdered botanical extracts. Our made-to-order ingredients are crafted using our proprietary Bio-Chelated® cold-extraction process for purity, consistency, and formulation flexibility. Explore our beverageready ingredient portfolio.
Supply
CanSource / TricorBraun
CanSource is a leading supplier of aluminum beverage packaging and other packaging materials. As a proud Ball Distributor, CanSource offers brite cans, shrink sleeved cans, direct print cans, and now digitally printed cans across the most diverse portfolio of aluminum cans, bottles and ends. Our various supply options with short lead times and small MOQs offer solutions for any company or project.
Flavor Dynamics, Inc.
Flavor Dynamics, Inc.
Flavor Dynamics, Inc. is a perfect choice for your food and beverage flavors. We are guided by a commitment to creating innovative products of consistent, superior quality. Our “AA” BRC audit grade represents our commitment to food safety and quality assurance. Our extensive library of sweet and savory flavors include clean label, natural, organic, vegan and Non GMO options.
Beverage Flavor Experts
Flavorcan International Inc.
Elevate your beverages taste with Flavorcan. 35+ years of flavor innovation expertise, a diverse flavor portfolio, and customized solutions that will make your brand stand out. Let's embark on a journey of flavor innovation together, and create beverages that will not only quench thirst but also excite taste buds and capture hearts. Contact us today to explore the endless possibilities.
Have a great idea for a beverage? Flavorman can help you bring it to life. Own your custom formula and benefit from value-added services and resources designed for your success—everything from R&D and shelf life testing, to regulatory assistance, pre-production planning, and more. With over 30 years in the business, Flavorman is the best partner to help you change what the world is drinking.
FFP offers complete beverage systems using natural extracts, flavors, and functional ingredients. We source premium coffee, tea, and botanicals, using a water-only extraction process for concentrated, true-to-source extracts. With over 40,000 natural flavors and a nutrition portfolio that includes natural caffeine, L-theanine, and vitamin C, we help create custom beverages.
EXBERRY® by GNT creates vibrant, plant-based colors for food and beverages, made from fruits, vegetables, and plants without chemical solvents. Non-GMO, vegan, kosher, and halal certified, with organic options available, our technical experts provide end-to-end support, from color matching to scale-up, ensuring sustainable and high-quality results.
Gotham DSD (Direct Store Delivery) provides a Dedicated Sales Team, Delivery Trucks and Warehouse to get your brand accelerated into the NYC marketplace. Gotham DSD succeeds by working with only a few select food and beverage brands at a time. With limited brands to manage, we can focus on executing the needs of each brand while giving each brand the ability to grow. info@gothamdsd.com
G3, a leading packaging and logistics provider, offers cans and ends with brite cans sold by the pallet and printed by full truckloads. We have fast turnaround times as cans are sourced domestically from multiple manufacturing facilities: 8oz sleek, 10oz sleek, 12oz std & sleek, 16oz std, 19.2oz std, 24oz std & specialty sizes 250ml and 330ml sourced internationally.
Beyond the Boost
As the energy market continues to grow, consumers crave exciting flavors and precise solutions, but how can they develop the right beverage for the right consumer? At Givaudan, we empower our customers with our consumer understanding, technical expertise and diverse portfolio of functional ingredients. Let’s create the next generation of energy experiences together!
Ingredient Supplier
Over two generations, IFPC has grown from a sugar supplier into a national ingredient supplier. Utilizing their distribution centers nationwide, IFPC supplies ingredients to companies across the country. Setting them apart from the competition, IFPC manufactures custom ingredient systems at our GFSI-certified facility in St. Louis, MO., Aviator.
Flavor & Taste Solutions
McCormick Flavor Solutions
Consumers today want it all—you’re balancing the demands of great taste, supply chain challenges, regulatory hurdles and consumer acceptance. The experts at McCormick Flavor Solutions can help. From ideation to launch, we can create a seamless, winning path for you. Design, develop and scale up using our Beverage Innovation Studio in Geneva, IL or Hunt Valley, MD.
Natural dairy ingredients to bring creaminess to your beverages. Galloway Company
Leave Your Competition in the Cold Lanxess Corporation
Looking to safeguard the quality and shelf-life of your beverage and eliminate chilled chain distribution needs? LANXESS Corporation offers two unique and innovative technologies, Velcorin® and Nagardo®, which provide microbiological protection in a wide variety of beverages.
Velcorin® (Dimethyl Dicarbonate) is a cold sterilization agent that kills microorganisms during production, resulting in cleaner and more stable beverages.
Benefits of Velcorin® include:
• No impact on sensory profile
• Clean label solution
• Compatibility with all types of common packaging
• Cost-effective
• Application-specific advice and services from Velcorin® team
Nagardo® (Dacryopinax Spathularia) is a natural guardian that protects against beverage spoilage to secure and prolong shelf life.
Benefits of Nagardo® include:
• Achieve natural & consumer friendly claims
• Efficient control of a broad range of spoilage organisms
• No impact on sensory profile
• Broad application in a variety of beverages
• Easy integration into production process
• Application-specific advice and services from Nagardo® team
LANXESS Corporation hopes to conveniently meet all of your microbiological protection needs with our widely applicable technologies and services.
For more information on Velcorin®, please visit Velcorin.com
For more information on Nagardo®, please visit Nagardo.com
Nutrient-Rich Powder Blends
NutriFusion
GrandFusion® micronutrient-rich, concentrated powder blends are sourced from fruits and vegetables that add natural vitamins and minerals to beverages (and food, nutraceuticals and pet food), elevating nutritional profiles and increasing marketability. Free of synthetics and additives, GrandFusion is used in shakes, drink mixes, protein drinks, energy drinks, tea and coffee, smoothies and more.
Beverage & Food Development
PTM Food is the ultimate product development and manufacturing support firm that offers unparalleled expertise, creativity, and development services to help you achieve a distinct competitive advantage. We leave no stone unturned in our quest to uncover critical industry insights and develop products that are truly cutting-edge. Our team is more than capable of delivering successful results!
We flavor it...naturally.
Mother Murphy’s Flavors
Deliver vibrant color and added nutrition with our clean label titanium dioxide alternatives, natural clouding agents, natural colors and fortifications—designed to meet modern consumer demands for functionality and visual appeal in today’s beverage innovations.
& Vegetable Ingredients
Stiebs, since 2005, has been devoted to sourcing, processing & delivering the world's finest plant-based products. We offer a full line of fruit & vegetable based ingredients as Single Strength Juice, Juice Concentrates, Purees and IQF Cubes. From the beginning stages of product development to delivering an on-going supply of premium natural products, our team is here to help you succeed.
NEXIRA - global leader in natural ingredients
NEXIRA
Hemp Terpene Flavoring Nexus Agriscience
Innovation & MORRE- TEChnology
Vitacyclix, Div of MORRE-TEC
Custom Flavors for Natural and Organic Beverages
From our family ranch in California’s Central Valley, Traina Foods grows, sun dries & packs premium fruits & tomatoes for Ingredients. Our sun drying process is one of the most sustainable forms of food preservation. Diced, double diced, granules & powders add intense flavors, so steep them into brews, teas, & other beverages. Replace "natural flavors" with Real Fruit on your ingredient statement!
Treatt delivers natural, clean-label ingredients that bring flavor and function to life. From sugar reduction to citrus, tea, botanicals, and coffee, our extracts help brands craft bold, balanced, and on-trend beverages. Explore how our solutions enhance taste, mouthfeel, and aroma.
COMPANY
A New Wave LLC
AIBMR Life Sciences
Aisle AI
ALLEN FLAVORS, INC
ALO Drink by SPI West Port
Andavi Solutions
Shelly Garg Scottsdale AZ (561) 523-1499 wave-kids.com
Jared Brodin Seattle WA (253) 286-2888 aibmr.com
Lisa Martinez Chandler AZ (602) 714-0603 aisleai.com
Joe Harriman South Plainfield NJ (908) 561-5995 allenflavors.com
Brian Choi South San Francisco CA (650) 616-7777 drinkjenji.com
Sarah Nagle Phoenix AZ (484) 557-6977 andavisolutions.com
Balchem Corporation - Montvale NJ - balchem.com
BEC Beverages, LLC / Co-Packer
Beck Flavors
Berlin Packaging
Scott Leto Slidell LA (985) 326-8385 beccopackers.com
Nick Palank Maryland Heights MO (314) 878-7522 beckflavors.com
Berlin Packaging - - (800) 223-7546 berlinpackaging.com
BevSource - Saint Paul MN (866) 956-4608 bevsource.com
Beyond Spirits Reynald Vito Grattagliano Melbourne FL (956) 691-7252 arkaybeverages.com
Bio-Botanica, Inc.
Bloom Nutrition
Bodhi Bubbles
Botanic Tonics
Bragg Live Food Products
BREZ
BUBBL'R
Can-One USA
Cann
CanSource / TricorBraun
Jason Katsoris Hauppauge NY (631) 231-5522 bio-botanica.com
Rachel Nugent Austin TX (301) 395-0624 bloomnu.com
David Buchanan Pleasant Grove UT (801) 210-9049 bodhibubbles.com
Botanic Tonics Broken Arrow OK - feelfree.com
Courtney Cola New Orleans LA (504) 583-0540 bragg.com
Brian Dewey West Palm Beach FL (323) 547-3863 drinkbrez.com
Zach Lastrilla Windsor WI (608) 846-1286 drinkbubblr.com
Nicholas Hanna Nashua NH (603) 704-9344 can-one.com
Danielle Nicoll Venice CA (860) 912-0465 drinkcann.com
Robbie Renfro Longmont CO (833) 228-3959 cansource.com
Chuala Kenneth Keierleber Nashville TN - drinkchuala.com
Coco5
Scott Sandler Phoenix AZ (312) 243-1115 coco5.com
Cove Soda John Wahl Halifax - (925) 209-1006 covesoda.com
Crstl Teva Vogelstein San Francisco CA (443) 509-0511 crstl.ai
Crunchy Hydration
Crystal Geyser Water Company
Edna's Non-Alc Cocktail Co.
FHIRST
FIJI
Flavor Dynamics, Inc.
Flavorcan International Inc.
Megan Riggs Virginia Beach VA (757) 362-1607 drinkcrunchy.com
Gloria Reynolds Bakersfield CA - tejava.com
Nick Devine Vancouver - (604) 505-5248 ednascocktails.com
Steven Van Middelem Los Angeles CA +0032477773148__ fhirst.com
Miles Josten
Colleen Roberts South Plainfield NJ (908) 822-8855 FlavorDynamics.com
Mario Moreno Toronto - (416) 321-2124 flavorcan.ca
Flavorman Creighton Benoit Louisville KY (502) 289-5549 flavorman.com
Florida Food Products (FFP)
Frezco Beverages Pte Ltd
G3 Enterprises
Galloway Company
Kelsey Anderson - - (224) 330-5932 floridafood.com
Altaaf Jamal Nadi - (679) 992-5950 aquapacific.com
Liz Curtin Modesto CA (209) 480-4124 g3enterprises.com
Luke Gambaro Neenah WI (920) 636-6367 gallowaycompany.com
Givaudan - Cincinnati OH - givaudan.com
GNT USA, LLC
GoodSport Nutrition
Gotham DSD
Grainger’s Deluxe Organic Vodka
Hank's Beverage
Happy Being
Hoplark
Icelandic Glacial
IFPC
Jove Wellness
Just Ice Tea
Kick Fizz
Jeannette O'Brien Dallas NC (704) 469-5555 exberry.com
David Barnes Evanston IL (312) 888-5033 goodsport.com
Trent Moffat Long Island City NY (877) 931-3030 gothamdsd.com
Ainsley Folmer Norwood MA (617) 284-2261 mswalker.com
Jerry Connor Southampton PA (800) 289-4722 hanksbeverages.com
Jonathan Propper Bryn Mawr PA (610) 246-2225 drinkhappybeing.com
Sarah Usher Philadelphia PA (443) 350-4900 hoplark.com
Kennidy Holland Los Angeles CA (818) 404-1591 icelandicglacial.com
Adrian Williams St. Louis MO (800) 227-8427 ifpc.com
Barbara Hoard Boca Raton FL (954) 857-3913 drinkjove.com
Shireen Husain Bethesda MD (202) 413-7012 justicetea.com
Julie Rhodes Las Vegas NV (214) 605-0399 kickfizz.com
COMPANY
Krier Beverage
Lanxess Corporation
LEVL Beverages
Love Beets
M.S. Walker
Magnesium & Botanicals
Zach Malin Random Lake WI (920) 994-2469 krierbeverage.com
Veronica Aboujaoude Pittsburgh PA (412) 523-3854 Velcorin.com
Matthew Kemper Corona Del Mar CA (310) 987-7361 drinklevl.com
Ben Lackey Conshohocken PA (973) 900-2692 lovebeets.com
M.S. Walker Innovation Boston MA - mswalker.com
Steven Van Middelem Los Angeles CA +0032477773148__ fhirst.com
Matcha.com Matcha.com - AZ (520) 273-2110 bulk.matcha.com
McCormick Flavor Solutions
Melting Forest
Mocean DrinkWerx
Mother Murphy's Flavors
Chloe Morris Hunt Valley MD - mccormickfona.com
Sean McDonald Corona CA (951) 444-7332 meltingforest.com
Tony Vieira Boston MA (617) 356-7348 drinkmocean.energy
Michael Oden Greensboro NC (800) 849-1277 mothermurphys.com
New Brew Justin Wolf Los Angeles CA (415) 309-9741 drinknewbrew.com
NEXIRA
Nexus Agriscience
Franck Gillet Somerville NJ (908) 707-9400 nexira.com
Matt Khorsand Livermore CA - nexusagriscience.com
Nixie Beverage Company -
Nudge Nutrition, LLC
NURA USA
NutriFusion
OLIPOP
Owoto water
- - drinknixie.com
Jamie Pacheco Tustin CA (310) 487-1115 nudgelife.com
Caydie Carrizosa Irvine CA (949) 946-5700 nurausa.com
NutriFusion Naples FL (239) 300-9702 nutrifusion.com
Leah Dockstader - - (949) 525-3698 drinkolipop.com
Brittany Sims Roswell - (470) 433-1215 owotowater.com
PakTech - - - (541) 461-5000 PakTech-opi.com
Passion Joy LLC
Pizzey Ingredients
Alexander Karalnik Rancho Santa Fe CA (347) 822-9145 -
Mary Ekman Rockford MN (651) 797-3168 pizzeyingredients.com
PLAYR1 AJ Foppe St. Louis MO (314) 681-0880 playr1.com
Positive Beverage, LLC
PTM Food
Rambler Sparkling Water
Remix Beverages
Rx Food Ingredients
Ryl Tea
Scientific Living. Inc.
Sekwl Beverage House
Gabrielle Michel - - (310) 562-4519 -
Don Rodgers Wall Township NJ (888) 736-6339 ptmfood.com
David Mead Austin TX (512) 657-2726 ramblersparklingwater.com
Evan Stafford San Diego CA (424) 346-3374 DrinkRemix.co
David Miller Enfield CT (201) 306-0797 rxfoodingredients.com
Briana Costanzo Hanover NJ (516) 503-5112 DrinkRyl.com
Mike Chang Irvine CA (949) 608-0802 -
Matthew Eaton Denver CO (817) 680-8348 drinksekwl.com
SENTIA Spirits Jenn Pray Hemel Hempstead - +4407557235590__ sentiaspirits.faire.com
ShineWater
Sol-ti
Michele Zurvalec Bay City MI (989) 245-2879 shinewater.com
Shawn Hamilton San Diego CA (888) 765-8411 solti.com
Soldadera Coffee Mario Rodriguez-Garcia Grand Rapids MI (312) 857-4190 Soldaderacoffee.com
Something & Nothing Olly Dixon London - +447949591885___ us.somethingandnothing.co
Sovereign Flavors Inc.
St. Elder Artisanal Liqueurs
Stiebs
T. Hasegawa
The Little Sober Bar
Thunder Coffeemilk
Traina Foods
Treatt
David Ames Santa Ana CA (714) 437-1996 sovereignflavors.com
Ainsley Folmer Norwood MA (617) 284-2261 st-elder.com
Brad Drumhiller Madera CA (559) 661-0031 stiebs.com
Breanna Jackson Cerritos - (714) 736-7128 thasegawa.com
Patrick Odom Woodstock GA (936) 648-4026 Littlesoberbar.com
Mathis Martines Live Oak FL (512) 468-7420 thundercoffeemilk.com
Tony Varni Patterson CA (209) 892-5472 traina.com
Emma Bowles Bury St Edmunds - +441284702500___ treatt.com
TRIP Ryan Gilmore/Katie Edmunds New York NY (562) 243-2098 us.drink-trip.com
TWG Health and Nutrition
Vitacyclix, Div of MORRE-TEC
Waterloo Sparkling Water
WAVA Water
Zion Packaging
Mike Lawrence Lafayette LA (337) 783-3096 twghealthandnutrition.com
Rodger Jonas Union NJ (908) 922-4854 morretec.com
Nicole Fazio - - (917) 523-7698 drinkwaterloo.com
Vincent DeGrezia Brooklyn NY (917) 698-5845 wavawater.com
Zion Sales Team Corona CA (951) 335-4600 zionpack.com