Passport
Macy’s fashion show/fundraiser . September - October 2008
It began in 1983 as a fashion show in the employee cafeteria, and grew to become a multimillion dollar fundraising spectacular for HIV/AIDS awareness. Passport: Fashion and Compassion is an iconic Macy’s West event which in 2008 partnered with the Keith Haring Foundation. I led the creative team which developed all event advertising, incorporating Haring’s art in the logo, all the collateral as well as three signature pieces of wearable art featured in the campaign and in the runway show.
Event logo Static for print (above); animated for online use with man running in place (see images at right)
Stationery
CALVIN KLEIN
An HIV/AIDS benefit fashion show
Puzzle invitation
Wednesday, September 17, 2008 American Express Evening
Thursday, September 18, 2008 Gala Evening
Fort Mason Center
Tickets on sale now, visit .com Keith Haring artwork © Estate of Keith Haring Presenting Sponsor
Outdoor advertising, featuring one-of-a-kind wearable art
Catalog page promoting national theater event, featuring one-of-a-kind wearable art
TOMMY HILFIGER PEERLESS CLOTHING LEVI’S BEN SHERMAN ED HARDY ONE NIGHT ONLY. ONE IMPORTANT CAUSE. AN EXTRAORDINARY CINEMATIC EXPERIENCE OF FASHION, MUSIC AND DANCE. with special guest JABBAWOCKEEZ
AN HIV/AIDS BENEFIT Presented by American Express
IN THEATRES OCTOBER 23, 2008 For ticket information, visit www.macys.com/passport. Tickets include an exclusive shopping discount at Macy’s. Keith Haring artwork © Estate of Keith Haring
Macy’s Passport: Fashion Cinema Presenting Sponsor: