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2020 Business Women's Forum Program

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Virtual Program Sponsored by:

businesswomensforum.com | fb.com/BusinessWomensForum | twitter.com/BWFpa


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Schedule Keynote Address & Business Woman of the Year Ceremony September 16 | 2-3:30pm Breakout Session 1 | September 30 | 2-3pm Breakout Session 2 | October 14 | 2-3pm Breakout Session 3 | October 28 | 2-3pm

Keynote Address & Business Woman of the Year Award Ceremony

September 16 | 2 – 3:30pm

Special Emcee, Valerie Pritchett abc27 News

“Run Your Own Race and Let the World Chase You”

Lt. Col. Patricia Murray This talk is designed to help any group find the strength and determination to succeed on their own terms, turning any failure into opportunity, and to stop looking from side to side along the way. It’s the discipline to stay focused on goals and keep taking action while being true to yourself that ultimately brings the biggest and most satisfying wins. After the keynote address, we will announce our winner of the Business Woman of the Year Award! Check out the nominees on page 10. # B W F p a | BUSINESS WOMEN’S FORUM 1


Session 1

September 30 | 2 – 3pm

Strong Cultural Communications That Build Real Buy-In Mandy Arnold – President/CEO, Gavin

Learn how to create a self-motivated culture that is organic in nature through your business’ core values and employee communications. Mandy Arnold will identify key markers for success in terms of culture building and advancing a natural environment that motivates employees to buy-in to the vision, mission and culture through effective communications leadership. Leverage core values to confront cultural challenges, leverage points of differentiation and provide female leaders a platform for steadfast stewardship of the company’s goals in a business era when females are redefining leadership positions.

Perspective, Purpose and Peace, Even in a Pandemic

Kathy Anderson Martin – Director of Resource Development, Salvation Army Harrisburg Capital City Region Tears? Outrage? Blank stares at the bird feeder? Excessive snack consumption? We’ve probably all experienced these things in recent weeks (maybe at the same time!). Sometimes finding or reclaiming purpose and peace starts with a perspective refocus beyond 24/7 news and our own four walls. A smile doesn’t hurt either.

The Seven Deadly Sins of Business Behavior

Christina Butler – Associate, The Professional Edge, Inc. Manners matter in business. These 7 Deadly Sins - from (forgotten) follow-up, to down and out dress can derail your career. This session will cover how to properly identify when, how, and what to do to create a great first impression (including crafting an effective ten second pitch, networking, handshakes), how to successfully follow up after meeting potential contacts through professional networking or social groups and how to identify the most critical etiquette mistakes in business today and then avoid making them!

Session 2

October 14 | 2 – 3pm

Communication for Success: Watch Your Language

Hiyam Wakeem – Focal Point Business Coaching of Central PA This interactive session will help raise awareness for the power of communication success in any business. Hiyam will review a high-level understanding of silent language and communication styles, how to identify the communication styles of others, and how to adapt your communication style to be heard.

Breaking Out of Your Comfort Zone

MaryBeth Staub – Trainer, Sandler Training What are comfort zones and how do we get into them? How do they affect our performance? MaryBeth Staub, Trainer at Sandler Training, will review comfort zones, how to expand them to create new normals, and leave you with a five-step process you can use to achieve higher results in your life.

Climbing Your Way to Success

Deb Ellenberg – Vice President, Business Development, Sandler Training So often we look up, way up, and think, I’m never going make it. Whether we are contemplating our personal or professional goals, or seeing what other people are accomplishing, those feelings of frustration or self-doubt often arise by what appears to be a massive climb to get to where we want to go. We often fail to see that it really only takes one step to get started, and another step after that. We will address the key elements that will enable you to make your ‘climb’ to reach your goals. At the end of this presentation, attendees will: identify what their roadblocks are to success; redefine the way they think about success; and establish a plan for achieving their goals. 2 BUSINESS WOMEN’S FORUM | # B W F p a


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Session 3

October 28 | 2 – 3pm

Eating4Life

Kathy Snavely – Owner, Kathy’s Cuisine & Lightkeeper Consulting Everything we consume effects how we feel – and those consequences can vary widely from person-to-person. Allergies, gluten, vegan, paleo, keto, sugar are considerations for some – but there are foods that most of us can consume that make us feel better, have the potential to keep us healthier, combat disease and live longer, stronger – and be more productive. (And who doesn’t want that?) This presentation will highlight foods that are health enhancers and killers, so you can make the best choices for your life!

Your Unique Voice is Needed. Join (and Excel on) a Nonprofit Board! Katie Zimmerman, Tammy McCrae, Aaysha Noor, & Miriam DeFehr

2020 has highlighted the importance of bringing diverse perspectives to the table. Our local non-profits are no exception, and must be led by diverse boards of directors who reflect the communities they serve. Attend this session to learn how to get a seat at the board room table and use your influence on a board to advocate for inclusion. Diversity strengthens a board in all areas from directing policy to fundraising. Learn how to use your unique skillset to financially help nonprofits even during uncertain economic times. There is room for all in the nonprofit board room, and your voice is needed.

Create a Mentoring Culture Ivy Buchan – Helix Strategies

CPBJ.COM/DAILY-OTHER-NEWSLET ERS

Create A Mentoring Culture is a presentation with for sharing lessons learned while working and growing together. Ivy will address the challenges of creating learning opportunities and motivating staff using her real-life interactions to illustrate how to create a mentoring culture while growing a business and maintaining quality services. Ivy will be joined by C. Justice Maddox, pictured right, from the Justice House of Hope in her discussion.

IN LEADERSHIP IN LEADERSHIP IN LEADERSHIP IN LEADERSHIP

StayConnected! Connected! Stay Stay Connected! Stay Connected! Sign up for our monthly enewsletter featuring articles from

local and national news enewsletter about women who lead, information Sign up for our monthly featuring articles from Sign up for our monthly enewsletter featuring articles from Sign up for our monthly enewsletter featuring articles from about upcoming womens’ networking and award events.

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and national news about women who lead, information ocal andlocal national news about women who lead, information CPBJ.COM/DAILY-OTHER-NEWSLETTERS

about about upcoming womens’ and award events. upcoming womens’ networking networking and award events.

about upcoming womens’ networking and award events. CPBJ.COM/DAILY-OTHER-NEWSLETTERS CPBJ.COM/DAILY-OTHER-NEWSLETTERS

CPBJ.COM/DAILY-OTHER-NEWSLETTERS

# B W F p a | BUSINESS WOMEN’S FORUM 3


We are proud to sponsor today’s Keynote Speaker – Patricia Murray

Harrisburg: 3 Lemoyne Drive, Lemoyne, PA (717) 761-7344 Lebanon: 919 Russell Drive, Lebanon, PA (717) 273-8818

Investment and Insurance Products: NOT FDIC Insured / NO Bank Guarantee / MAY Lose Value ©2020 All rights reserved

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Proudly support the Annual Business Women’s Forum.

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centralpenn.edu # B W F p a | BUSINESS WOMEN’S FORUM 7


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Congratulations to the 2020 Wells Fargo Advisors Business Woman of the Year Nominees

Marcia Drozdowski

Carlisle Family YMCA

Barrie Ann George

Safe Harbour, Inc.

Michelle Lisk SYNERGY HomeCare of Mid Penn

Virginia Roth PPO&S

Bitsy McCann

Bitsy Plus Design

Tania Srouji

Eye Candy Family, LLC

Business Woman of the Year is sponsored by:

Abeer Srouji-Allen

Eye Candy Family, LLC

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Tamzen Sonntag Tamzen’s Bridal

Karen Young HR Resolutions


Wells Fargo Advisors is proud to sponsor the 2020 Business Women’s Forum and Business Woman of the Year Award

Harrisburg: 3 Lemoyne Drive, Lemoyne, PA (717) 761-7344 Lebanon: 919 Russell Drive, Lebanon, PA (717) 273-8818

Investment and Insurance Products: NOT FDIC Insured / NO Bank Guarantee / MAY Lose Value ©2020 All rights reserved

# B W F p a | BUSINESS WOMEN’S FORUM 11


SPECIAL THANKS TO THESE BWF PARTNERS:

Business Women’s Forum would like to thank all of our sponsors and vendors for their continued support. We are proud to offer the quality programming every one associates with our event though it is in a different format this year. Thank you to each and every sponsor and vendor! We couldn’t have done it without you! 12 BUSINESS WOMEN’S FORUM | # B W F p a


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SPECIAL THANKS TO THESE BWF SPONSORS:

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Business Women’s Forum is the largest one-day professional development conference for women in the Central Pennsylvania region!

2020 is Business Women’s Forum’s 26th year! The forum is a product of three Chambers of Commerce working together; the Carlisle Area Chamber, the Harrisburg Regional Chamber and CREDC, and the West Shore Chamber. Our mission is to provide opportunities for business women of all professional levels to network, create business contacts, and develop additional leadership skills in a motivational and supportive environment.

Thank you for joining us today and for supporting us through your membership!

SAVE THE DATE FOR NEXT YEAR’S FORUM! MARK YOUR CALENDAR FOR WEDNESDAY, MAY 19 2021 AT MESSIAH COLLEGE. Special thanks to our BWF Advisory Committee Members: Jennifer Buehler, Event Chair Wells Fargo Advisors Michelle Hornick-Crowley Lisa Stokes Carlisle Area Chamber B.R.P. Entertainment Kara Luzik Canale Harrisburg Regional Chamber and CREDC George Book West Shore Chamber Jennifer Germain, Marketing Chair Carlisle Area Chamber Lindsey Holtzman Harrisburg Regional Chamber and CREDC

Tracy Pawelski PP0&S Sandra Box Central Penn College Hollis Kosco, Event Administrator Carlisle Area Chamber Lita Heckler Edible Arrangements Donna Schankweiler Community Volunteer

Krystin Blauch, Programming Chair West Shore Chamber # B W F p a | BUSINESS WOMEN’S FORUM 15


Healthy communities are built on strong organizations. Thanks for making our hometowns even better places to live.

# B W F p a | BUSINESS WOMEN’S FORUM 16


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