A Higher Standard for Marketing
For Every
Listing
These are the marketing measures you can count on for every listing, every time. Each of these tactics define my personal go-to-market strategy every time a client trusts me to help them market and sell their property.
01 High End Photography
Excellent photography from a true real estate professional is essential.
02 Guidance and Coaching
I provide clear recommendations on preparing to list, photography, cleaning, staging, showings and strategic promotion.
03 Pricing Strategy
Our list price will be based on a true partnership blending your financial goals with my experience and market knowledge.
04 Listing Concierge
Conscientious MLS data entry, precise photo sequencing and a compelling property description by our in-house expert.
05 Exclusive Exposés
Sleek, high-end, detailed and precise exposés created to properly showcase each and every listing.
06 Sophisticated Signage
Chic, sturdy colonial signs that make a visual statement and send a clear signal the listing is special and distinct.
07 Social Media
Properly leveraging social media (by both the advisor and the brokerage) to drive grassroots awareness and exposure.
08 Digital Media
Beautiful landing pages, media partnerships, E&V Insider App, promotion across global real estate sites.
09 Off Market Opportunities
E&V partnerships and referrals to identify off-market deals, proprietary listings and synergy across our global network.
10 Personal Outreach
Established relationships, deep community knowledge, buyer personas and targeting, proactive word of mouth marketing.
Enhanced Marketing Measures
Some properties require a special touch... either because the property itself is exceptional or exemplary, or because it faces distinct challenges that necessitate an uncommon approach. We’re perfectly poised for either scenario.
01 Email Marketing
Direct emails ensure my listings land in the right inboxes at the right time with a solid hook and a reason to pay attention.
02 ShopTV
An eye-catching, show-stopping digital billboard showcasing dream properties on large TVs inside each E&V brokerage.
03
Public Open House
Sparingly-hosted white glove open houses allow prospective buyers to envision themselves in a home.
04
Staging & Vision
Thoughtful staging and interior design partnerships for full home, partial/ occupied or virtual staging.
05 Drone & Video
Drone experts and videographers can bring a property to life, helping position unique merits and proximity to amenities.
06
Print & Direct Mail
Distinct marketing pieces such as highly custom door hangers, sleek flyers and targeted postcards to drive awareness.
07 Global Network
Private referral groups and trusted connections with advisors committed to world-class service anywhere around the globe.
08
Press & Publications
Podcasts, press, PR, luxury publications and our glossy GG Magazine showcase local and global properties and destinations.
09
Advertising & Paid Media
Geo-targeting, boosted social posts, banner ads and campaigns and print ads in niche publications to reach specific buyers.
10 Content Marketing
Blogging, guest editorials, storytelling, local television and other content marketing partnerships to highlight unique listings.
11 Broker’s Open House
Exclusive, private broker’s open with direct, personal invitations to established business partners and industry professionals.
12
Lifestyle Niches
Specific E&V lifestyle divisions with expertise in marketing mountain, ski, ranch, wine, equestrian, golf and water properties.
