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SUSTAINABILITY ISSUE

Innovations transforming global travel

Travel smarter, travel greener The leaders redefining responsible tourism World Sustainable Travel & Hospitality Awards 2025 winners revealed Green revolution Inside the new age of sustainable exploration

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Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards It was my honour to welcome industry leaders to what proved to be our sector’s pre-eminent event of the year: the second annual World Sustainable Travel & Hospitality Awards Gala Ceremony.

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This year’s gathering was fittingly hosted at Terra, Expo City Dubai – a venue where innovation meets nature, and where the built environment stands as a powerful demonstration of what is possible when we commit to intelligent, future-focused strategies for sustainable living. Terra continues to establish itself as a global icon for sustainability, and it was a privilege to see so many of the field’s leading voices together in one room. The evening brought together the visionaries, innovators and standard-bearers of sustainable tourism, united by a shared ambition to build a Net Positive future for travel and hospitality. The World Sustainable Travel & Hospitality Awards exists to recognise, celebrate and share the stories of individuals and organisations accelerating change and delivering meaningful impact across the industry. Our purpose remains clear: to encourage every organisation, in every part of travel, to pursue net positive outcomes – adopting best practices that safeguard communities, protect destinations, and strengthen the natural and cultural environments on which our industry depends. On the night, we were proud to recognise outstanding individuals and organisations from across the globe who are actively accelerating the shift toward net positive tourism – setting new benchmarks, raising expectations, and proving that progress is both achievable and underway. This celebration would not have been possible without the support of our key partner, the World Sustainable Hospitality

Alliance, and the tireless dedication of its CEO, Glenn Mandziuk. We also extend sincere thanks to Expo City Dubai, our Official Host Venue, and to Terra, Expo City Dubai, and we were honoured to acknowledge the presence of Marjan Faraidooni, Chief, Education & Culture & CHRO. Our appreciation also goes to this year’s official culinary partner, Fresh on Table, and the exceptional Chef Sarthak, whose work helped shape the experience of the evening. We are equally grateful to our Research Partner, Nova School of Business & Economics, and to our Event Partners: Biosphere, Tourism Economics, FHS World, TravelUni, Pinwheel, Institute Tourism, BE WTR, Bulla Co., Diageo, DrinkIQ, La Pochette, Zamna and Newby London. Most of all, we thank our nominees. Each one represented a compelling example of leadership in action – demonstrating the momentum, innovation and determination now driving the transition toward a net positive travel and tourism industry. The future is not a gift. It is an achievement.

Justin Cooke Executive Vice President World Sustainable Travel & Hospitality Awards

Marjan Faraidooni, Chief of Education & Culture and CHRO, Expo City Dubai

At Expo City Dubai, we are embracing our role not just as a destination, but as a living, breathing blueprint for sustainable urban life. This year, we were proud to achieve one of the highest global honours in sustainable tourism – certification as a Sustainable Destination under the Global Sustainable Tourism Council (GSTC).

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This milestone is more than a certification. It reflects the vision and dedication that define our city: visionary leadership that drives innovation and puts people at the centre of every decision; a community-driven approach rooted in feedback and inclusion; a steadfast commitment to resilience and operational excellence; and a deep respect for both sustainability and heritage in every experience we offer. It is also the result of years of dedication, cooperation, and collaboration that began during Expo 2020 – and the long-term vision and forward-thinking policies of Dubai and the UAE that continue to guide us forward. Dubai now ranks among the world’s top travel destinations, welcoming over 17 million international visitors last year. This global spotlight gives us not only immense visibility but an extraordinary opportunity: to show how the travel and hospitality sector can lead the transition toward a brighter, more sustainable future for our planet. Every hotel, venue, and experience can become a touchpoint for awareness, inspiration, and change. Terra sits at the heart of this ambition – a place where visitors and residents alike

are invited to reflect on the intersection of ecology, culture, and the built environment. I’m pleased to share with you that we sit under a canopy inspired by the UAE’s native and national Ghaf tree and the traditional burjeel architecture of passive cooling. The 8000 sqm of solar panels helps drive our net zero energy goals. We’re all surrounded by nature based solutions, from reedbeds that filter all of our building’s black water to a herd of pygmy goats that keep our grasses mowed and our soil rich. Surrounding you is a garden of native plants paying homage to Dubai – any my – connection to our ancestral abilities to live in harmony with nature. In an era where cities host the majority of humanity and yet shoulder the greatest responsibility for climate, nature, and equity, our challenge is immense. But so is our opportunity. Through collaboration, imagination, and perseverance, we can leave a legacy of places that are regenerative, inclusive, resilient, and full of meaning. Tonight’s gathering is more than a celebration. It is a statement – that travel and hospitality can be more than service and experience. They can be agents of change: for communities, ecosystems, and economies.

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Net positive pioneers honoured at World Sustainable Travel & Hospitality Awards 2025 in Dubai The global leaders of sustainable tourism convened in Dubai for a ceremony to recognise the individuals and organisations that are accelerating change in net positive tourism. The 2nd annual World Sustainable Travel & Hospitality Awards proved a fitting showcase for Terra, Expo City Dubai and its pioneering sustainability initiatives.

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Highlights included ITC Hotels winning ‘World’s Leading Sustainable Organisation’ for pioneering projects to conserve water and energy. Meanwhile, Four Seasons Resort Mallorca at

Formentor emerged as the winner of ‘World’s Leading Sustainable Water & Waste Innovation’ for setting new benchmarks in water recycling and rainwater harvesting systems.

The VIP reception, held on 29 October, unveiled the 30 winners of this year’s programme. Recipients of the coveted titles reflected the length and breadth of the sustainable tourism sector, ranging from community artisan initiatives to global hospitality giants.

2025

Green Ramadan was named ‘World's Leading Sustainable Partnership’ with the Hilton initiative resulting in a 26% reduction in waste during the holy month. The city of Dubrovnik was voted ‘World's Leading Sustainable Destination’. Individual winners included Mariana Domingues from Four Seasons Hotel Ritz Lisbon, who won the ‘Wolfgang Neumann Sustainability Leader of Tomorrow Award’, and Siew Kim Beh of The Ascott Limited, who was voted ‘World's Leading Sustainability Leader’. It proved a big night for Mandarin Oriental, which collected treble honours: ‘World's Leading Sustainable Energy Efficiency Initiative’, ‘World's Leading Sustainable Cultural Heritage Project’, and ‘World's Leading Sustainable Policy Initiative’. 10

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Peru: where traditions come alive

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Community Tourism, Cusco

Dubai celebrated with a double triumph with the emirate receiving President’s awards for ‘World’s Leading Sustainable City’ and Terra, Expo City Dubai named ‘World’s Leading Sustainable Venue’. Justin Cooke, Executive Vice-President, World Sustainable Travel & Hospitality Awards says: “We are incredibly proud to celebrate and acknowledge the winners of the World Sustainable Travel & Hospitality Awards 2025, each with fascinating stories of how they are positively impacting change. The standard has proved exceptional, and serves as a healthy indicator of the momentum, drive and innovation towards creating a net positive travel industry.” The World Sustainable Travel & Hospitality Awards categories and entry criteria were agreed by an Advisory Board of thought leaders from the travel and tourism industry, academia and government. Entries were assessed by students in Sustainable Business from Nova School of Business & Economics. Industry professionals, the media, and the general public voted for the nominees they consider to be leading the world in sustainable tourism.

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This evening’s carbon-neutral, farmto-table, zero waste menu – supplied by Official Culinary Partner, Fresh On Table and curated by Chef Sarthak – underscores the programme’s commitment to sustainability and the drive of the travel and hospitality sector to achieve net positivity. The programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, 8 million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, says: “Tonight’s winners represent the very best of what our industry can achieve when purpose and performance come

together. Their innovations show that sustainability is not a side project, it is the foundation of lasting success in travel and hospitality. I congratulate each of the award recipients for setting a powerful example of leadership, collaboration, and impact. Together, they are redefining what it means to build a truly sustainable, inclusive and net positive future for our sector and our planet.” Event Partners included Bioshpere, Tourism Economics, FHS World, TravelUni, Pinwheel, Institute Tourism, BE WTR, Bulla Co., Diageo, MMI, DrinkIQ, La Pochette, Zamna and Newby London. World Sustainable Travel & Hospitality Awards is the sister event of World Travel Awards, currently celebrating its 32nd anniversary.

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BE WTR partners with World Sustainable Travel & Hospitality Awards

BE WTR has partnered with World Sustainable Travel & Hospitality Awards as the Official Sustainable Water Supplier of its 2025 gala ceremony. BE WTR, the pioneering sustainable water brand, supplied its signature locally filtered, glass-bottled water to all delegates and guests throughout the ceremony, reinforcing the commitment of the Awards to innovation, circularity and conscious consumption across the travel and hospitality industry.

Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: "I have long admired BE WTR’s unique circular approach – from filtering water locally to using beautifully designed glass bottles. It is the most elegant and sustainable way to quench your thirst – both for yourself and for the planet. We are proud to partner with

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a brand whose values so closely reflect our own commitment to reimagining a better future for travel and hospitality." Samuel Tabarelli, General Manager UAE, BE WTR says: “BE WTR is redefining hydration for a world that demands both excellence and responsibility. Our partnership with the World Sustainable Travel & Hospitality Awards embodies this mission proving that sustainability and elevated experiences go hand in hand. We are excited to hydrate the global leaders of tomorrow at an event that truly champions purposeful transformation in the travel and hospitality sector.”

BE WTR is the new, premium water brand revolutionizing the international market with great taste and patented technologies. As the obvious water choice for prominent clients within luxury hospitality and high gastronomy, it comes naturally that BE WTR is the water partner of Bocuse D’or, the most prestigious gastronomic competition in the world. BE WTR has officially attained the ESMA certification. This accomplishment reflects their commitment to the highest standards of quality, safety, and regulatory compliance established by the Emirates Authority for

Standardization and Metrology. BE WTR is certified B Corp, member of 1% for the Planet and supports 9 of the 17 UN SDGs. BE WTR's BiG bottling lines reflect a strong commitment to sustainability, offering zero-plastic, zero-waste, and minimal transportation. These innovative, circular and robotic solutions for still and sparkling water pioneer a shift in how water is consumed and distributed. For more information, visit bewtr.com.

Chief Frank Antoine joins Advisory Board of World Sustainable Travel & Hospitality Awards

Chief Frank Antoine has been appointed to the World Sustainable Travel & Hospitality Awards Advisory Board. Indigenous-led tourism as a pathway to economic empowerment, cultural resilience and environmental stewardship. Chief Frank expressed his enthusiasm for the role: “Indigenous peoples have always been the original stewards of the land. Our knowledge systems and cultural values are deeply rooted in sustainability. I am excited to contribute to the Awards and ensure Indigenous-led tourism receives the global recognition it deserves.”

A respected Indigenous leader, Chief Frank serves as Board Chair of the World Indigenous Tourism Alliance (WINTA) and is the Founder of the Bonaparte First Nation’s tourism and cultural initiatives in British Columbia, Canada. With decades of experience advocating for Indigenous rights, cultural preservation, and sustainable development, Chief Frank has been instrumental in shaping global conversations around responsible tourism. His leadership continues to elevate 26

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Glenn Mandziuk, CEO, World Sustainable Hospitality Alliance and Advisory Board Chair, World Sustainable Travel & Hospitality Awards, welcomed Chief Frank’s appointment: “We are deeply honoured to welcome Chief Frank to the Advisory Board. His leadership and insight will strengthen our mission to spotlight the most impactful and inclusive practices in sustainable tourism worldwide. The introduction of the Indigenous Tourism category is a meaningful step in ensuring Indigenous voices and achievements are recognised and celebrated on a global platform.”

Zamna Group partners with World Sustainable Travel & Hospitality Awards Zamna Group collaborated with the World Sustainable Travel & Hospitality Awards as Official Entertainment Partner for the 2025 Gala Ceremony. Globally renowned as an immersive music and culture collective, Zamna brought its signature energy, artistry and transcendent production to the heart of an evening celebrating leadership in sustainable tourism. With events spanning more than 120 countries and destinations as diverse as Tulum, Bali, Cartagena, Barcelona and Miami, Zamna has become synonymous with transformative experiences that blend music, nature and community. Enzo Siragusa, CEO of Zamna Group, commented: “Zamna has always been about creating unforgettable moments in extraordinary locations, celebrating nature, culture and human connection. It’s been an honour to partner with World Sustainable Travel & Hospitality Awards—an initiative that shares our passion for sustainability, global unity and experiential excellence.”

Justin Cooke, Chair of the World Sustainable Travel & Hospitality Awards, added: “Zamna represents the best of what sustainable entertainment can be—immersive, intentional and inspirational. The group’s commitment to storytelling through music and place mirrors our mission to honour the people and brands shaping a greener future for travel. With Zamna as our entertainment partner, this year’s awards not only recognised sustainability—they embodied it.” The collaboration marked a bold fusion of sustainability, culture and creativity, reinforcing Dubai’s status as a global hub for purposeful tourism and innovation.

Fresh On Table creates world-class zero-waste culinary experience Fresh On Table, the leading AgriTech platform championing local and sustainable food sourcing, created a delicious, carbon-neutral, farm-to-table, zero waste menu at the 2nd annual World Sustainable Travel & Hospitality Awards, at Terra, Expo City Dubai. 28

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The partnership with World Sustainable Travel & Hospitality Awards underscored a shared commitment to sustainability and reflects the collective drive of the travel and hospitality sector to achieve net positivity. The brainchild of Indian entrepreneur Atul Chopra, Fresh On Table acts as a catalyst with a mission to promote sustainability and assist the nation’s food security mission. Its ethos is to reduce carbon footprint by keeping food production and consumption as close together as possible. Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: “Fresh On Table’s mission to complete the circular economy sustainability loop aligns perfectly with our values. We were thrilled to showcase a dining experience that embodies sustainability at every level.”

Renowned for revolutionising farm-to-table sourcing, Fresh On Table is a partner for responsible sourcing for fresh, locally-grown produce to leading hospitality brands, including Atlantis, Hilton, Hyatt, Jumeriah, IHG and Accor. Atul Chopra, CEO, Fresh On Table says: “With 65% of global customers now preferring hotels and restaurants that prioritise sustainable practices, Fresh On Table is dedicated to making sustainability not just a check box for corporate responsibility, but a fundamental business philosophy and lifestyle. Leveraging our cutting-edge tech platform, we are building a future that’s greener, more inclusive and driven by a holistic approach that benefits the 3Ps – people, planet and profit.”

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World Sustainable Travel & Hospitality Awards renews partnership with Nova School of Business & Economics World Sustainable Travel & Hospitality Awards reinforced its commitment to net-positive tourism and hospitality by renewing its academic research partnership with Nova School of Business & Economics, Lisbon. As part of the collaboration, students from Nova SBE’s Sustainable Business programme took an active role in the judging process of the 2025 Awards. They implemented a series of sustainability criteria to assess nominations and identified which organisations and individuals are driving the travel and tourism sector towards a net positive future. Professor Graham Miller, Chair in Sustainability, Nova SBE, continued in his role on the Advisory Board. An internationallyrenowned academic in sustainable

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tourism, Professor Miller provided strategic guidance to ensure the Awards remain relevant, credible and aligned with global best practice. Nova SBE and the Awards also collaborate on research initiatives that explore the impact and effectiveness of sustainable practices across the industry. The 2025 programme covered the full spectrum of sustainable travel and tourism, from community initiatives and eco hotels to food sourcing and clean water. The Advisory Board selected the categories to reflect the

UN’s Sustainable Development Goals (SDGs) and net positive framework of People, Planet, Place, Prosperity and Partnerships. Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: “Having a world-leading academic partner like Nova SBE involved in the nomination and assessment process adds both rigour and credibility to the Awards. But even more importantly, engaging the next generation of talent – those who are leading the charge towards a net positive future – is fundamental to our mission. We are proud to work alongside such an inspiring institution and its students.”

Professor Graham Miller, Chair in Sustainability, Nova SBE, says: “The Westmont Institute of Tourism and Hospitality at Nova SBE is delighted to partner again with the World Sustainable Travel & Hospitality Awards. More than ever we need to see showcase companies that are acting to make the world better. The involvement of students from Nova SBE is innovative in demonstrating the importance of sustainability to both current business leaders and students of tourism and hospitality.”

World Sustainable Travel & Hospitality Awards joins forces with Tourism Economics, an Oxford Economics Company, to advance sustainable tourism insights The World Sustainable Travel & Hospitality Awards and Tourism Economics, an Oxford Economics Company, have teamed up to deliver data-driven insights and strategies that support a more sustainable future for global tourism. 34

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Through this collaboration, World Sustainable Travel & Hospitality Awards and Tourism Economics will combine their expertise to deliver cutting-edge research, economic impact assessments, and actionable policy recommendations. These insights will equip destinations, businesses, and governments with the tools to accelerate their transition towards a sustainable travel and hospitality sector. Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, said: “Our vision for the World Sustainable Travel & Hospitality Awards is to recognise, celebrate, and share the stories of individuals and organisations accelerating change and making an impactful contribution in sustainable travel and tourism. This longterm partnership with Tourism Economics, the world leader in economic data and insight, will allow us to demonstrate the economic

return of that impact, further strengthening the case for accelerating change.” David Goodger, Managing Director, Europe & Middle East, Tourism Economics, added: “At Tourism Economics, we are committed to providing the evidence base that enables the sector to effectively plan for future growth and manage uncertainty. Partnering with the World Sustainable Travel & Hospitality Awards allows us to apply our analytical expertise to support sustainable growth in destinations and tourism businesses, and to ensure the sector delivers long-term benefits for communities, economies, and the environment.” The partnership will focus on: • Developing comprehensive sustainability indices to benchmark progress. • Tracking the economic and environmental impact of tourism initiatives. • Providing evidence-based tools to help stakeholders align growth with global climate and development goals. Tourism Economics, an Oxford Economics Company, is a leading provider of economic analysis, forecasting, and policy solutions for the global travel and tourism sector. Its data and models help destinations, businesses, and governments understand trends, measure impacts, and plan for sustainable growth.

World Sustainable Travel & Hospitality Awards names prestigious category in honour of industry visionary Wolfgang M. Neumann The World Sustainable Travel & Hospitality Awards has renamed its highly regarded Leader of Tomorrow category the Wolfgang M. Neumann Sustainability Leader of Tomorrow Award, paying tribute to one of the hospitality industry's most transformative leaders. This renaming recognises the exceptional legacy and enduring influence of Wolfgang M. Neumann, whose career has spanned decades of service, sustainability leadership, and sector innovation. A former CEO of Radisson Hotel Group and a widely respected advocate for responsible business, Neumann is best known for founding the World Sustainable Hospitality Alliance, the industry’s foremost organisation dedicated to sustainable practices, workforce development, and climate action. 36

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The Wolfgang M. Neumann Sustainability Leader of Tomorrow Award is presented to an individual who demonstrates exceptional promise, purpose, and leadership in driving positive change across travel and hospitality. Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: “Wolfgang’s career is defined not only by executive excellence but by his unwavering commitment to sustainability and social impact. There is no better way

global hospitality sector-aligning leading hotel brands, suppliers, and educational institutions to tackle the industry’s most pressing challenges. Its initiatives span climate action, youth employment, and human rights, and its impact continues to shape the long-term strategy of countless hospitality companies worldwide. to honour such a legacy than through an award dedicated to the next generation of leadership-those who will carry forward the principles he has embedded into the core of our industry.” Under Neumann’s leadership, the World Sustainable Hospitality Alliance has become a unifying force across the

Glenn Mandziuk, CEO, World Sustainable Hospitality Alliance, says: “Wolfgang has been an inspiration to so many, myself included. His vision and energy helped lay the foundations for a more equitable and sustainable industry. The renaming of this award is a fitting tribute to a leader who has always looked ahead and championed those who will lead after him.”

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GREEN RAMADAN

2025 World's Leading Sustainable Partnership

Hospitality’s Role in Reducing Food Waste According to the UNEP Food Waste Index Report 2024, over one billion meals are wasted every day worldwide, contributing to greenhouse gas emissions and biodiversity loss – all whilst over 700 million people suffer from hunger. During religious and social festivities, food waste is estimated to increase even further, by up to 20-50%, often due to overabundant catering and well-intentioned – yet wasteful – social norms. At Hilton, we’re focused on creating the best hospitality experience for our guests, an experience rooted in generosity and giving. At the same time, Hilton is working to reduce our environmental footprint by identifying innovative waste solutions across our operations and supply chains. In 2018, we set our ambitious Travel with Purpose 2030 Goals to hold ourselves accountable for the environmental and social progress we aim to create through our business, including reducing our waste by 50%.

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Hilton believes we have a unique opportunity and responsibility to find solutions that tackle food waste, whilst strengthening our relationships with our guests. Over the holy month of Ramadan in 2023, Hilton partnered with the United Nations Environment Programme (UNEP) West Asia under the Recipe of Change campaign, and Winnow, an AI-enabled food waste management solution, to launch Green Ramadan.

GREEN RAMADAN

A Partnership Rooted in Respect and Impact Now in the programme’s third year, in 2025, 45 hotels in 14 countries celebrated Green Ramadan, with participating hotels across EMEA and APAC serving more than 340,000 guests during Iftar and Suhoor.

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To deliver these savings, each hotel chef team followed these steps:

Together, Hilton and Winnow’s partnership has helped reduce waste per cover by over 80% vs 2023 Green Ramadan, saving over 18,900 meals and preventing 32.4 tonnes of CO2 emissions – the equivalent of 2.6m smartphone charges. These results reflect what’s possible when sustainability is embedded in both operations and culture.

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Installed a Winnow system to track preparation and plate waste. Joined pre-Ramadan briefing calls, held by Hilton’s regional Food & Drink leads. Displayed UNEP’s guest-facing Recipe of Change materials. Joined weekly food waste data analysis briefings held by the Winnow team during Ramadan. Delivered operational changes based on data and chef insights to reduce food waste.

GREEN RAMADAN

Key Findings: Empowering Teams, Engaging Guests Green Ramadan succeeded because Winnow’s AI technology and UNEP’s nudge messaging empowered people – both Hilton chefs and guests.

Chefs were able to respond and reduce food waste in several ways:

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Strategically placing UNEP’s nudge communications next to high-waste items. Reduce portion sizes, such as slicing fruit on display into smaller cuts.

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Shifting from buffets to live stations and removing self-serve bread stations, opting for service at the table side. This helped to reduce over-plating and over-displaying. Replenishing remaining buffet options as needed, particularly towards the end of service. Replace ready-made salads with DIY bars. Introduce low-waste dishes using trimmings and surplus.

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Winnow’s real-time food waste data and analysis briefings made the invisible food waste visible, enabling chef teams to confront the most wasted items: bread and pastry, white eggs, porridge, congee, sambar, shakshuka and baked beans.

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GREEN RAMADAN

2025 World's Leading Sustainable Partnership

Green Ramadan as a Model for Change Green Ramadan is a demonstration of what’s possible when sustainability is embedded into hospitality. The partnership between Hilton and Winnow combines operational excellence, behavioural science, and innovative technology. Together, the partnership has helped reduce food waste, save thousands of meals, and cut carbon emissions across dozens of properties and in hundreds of thousands of guest interactions. Emma Banks, Hilton Vice President, F&D Brands & Operations Europe, the Middle

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East and Africa said: “This recognition as the World’s Leading Sustainable Partnership 2025 reflects the impact of joined-up action across every level of hotel operations. Looking ahead, the learnings from Green Ramadan are already informing future Hilton initiatives. The partnership continues to evolve, but its core remains the same: care for people, respect for tradition, and a shared ambition to make every meal count—for guests and for the planet.”

Meet the World Sustainable Travel & Hospitality Awards Advisory Board

Integral to the programme is the World Sustainable Travel & Hospitality Awards Advisory Board, composed of leading authorities, academics and dignitaries in sustainable tourism. These experts steer and govern the awards programme to reflect the travel and hospitality ecosystem, including guiding on best practice, standards, criteria and the award category list. Members of the Advisory Board include:

HONORABLE ANTHONY MAHLER MINISTER OF TOURISM AND DIASPORA RELATIONS, BELIZE With his wealth of experience in marketing and executive leadership, the Hon. Anthony Mahler has led multiple teams, directing portfolios spanning destination branding, product development, sustainable tourism development, public relations, crisis management, and social media marketing. As the Minister of Tourism and Diaspora Relations, Minister Mahler is focused on providing strategic leadership and direction for Belize’s tourism development, promoting the destination, and ensuring the ongoing innovation and transformation of the industry toward a more sustainable and resilient model of tourism development. Minister Mahler served as a previous Director of Product Development at the

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Belize Tourism Board, then later moved on to Speednet Communications Limited as the Chief Marketing Officer, before being elected to the House of Representatives. Minister Mahler holds a Master’s Degree in Business Administration from the University of Phoenix, a Master’s Program Graduate Certificate in Financial Analysis, and a Certificate in Strategic Management from Tuck Institute at Dartmouth, and has served in managerial capacities in both the public and private sectors.

CHRIS IMBSEN, DIRECTOR OF SUSTAINABILITY, WORLD TRAVEL & TOURISM COUNCIL As Director of Sustainability, Christopher Imbsen is responsible for ensuring that the WTTC and its members work with destinations to promote sustainable and inclusive growth that contributes to the communities, natural ecosystems and cultural heritage. From 2012-2019, he was Deputy Regional Director for Europe at the UN World Tourism Organization, handling relations with the organisation's European Member States. Prior to joining UNWTO, Chris worked as a consultant for international, public and

private sector clients on tourism master plans, strategies, marketing and business operations. Chris has extensive experience of engagement of government and industry leaders on tourism policy and strategy issues, as well as on-the-ground project management experience from initial planning, development and funding stages through implementation and monitoring.

GLENN MANDZIUK, CEO, WORLD SUSTAINABLE HOSPITALITY ALLIANCE Glenn Mandziuk is CEO of the World Sustainable Hospitality Alliance, the leading global network in responsible hospitality. He has over 25 years of leadership experience in advancing sustainable practices in tourism, hospitality and economic development, and establishing strategies and programmes that inspire responsible growth. Glenn has led the development of the SHA’s Pathway to Net Positive Hospitality, which enables all hotels to work towards having a net positive impact, no matter their starting point.

He is also Co-chair of the Sustainable Markets Initiative Hospitality and Tourism Task Force, which focuses on creating new business models, reducing emissions, and investing in people to support sustainable hospitality. He has also been appointed as member of the Institute of Tourism and Hospitality Professional (ITHP) Advisory Council, and the International CHRIE Industry Advisory Council (IAC). Previously he was President and CEO of Canada’s Thompson Okanagan Tourism Region (TOTA), recognised as a global champion of excellence and innovation in sustainable destination management and responsible development practices. The team received recognition from the United Nations World Tourism Organisation (UNWTO), World Travel and Tourism Council (WTTC), World Travel Awards, and Responsible Tourism Institute’s Biosphere Gold Certification – a first in the Americas. He holds a Masters of Environmental Design majoring in sustainable tourism planning. He is also a director on the Board of the Global Sustainable Tourism Council and the Responsible Tourism Institute.

PATRICIO AZCÁRATE DÍAZ DE LOSADA, GENERAL SECRETARY, RESPONSIBLE TOURISM INSTITUTE Patricio has been responsible for the management of the Responsible Tourism Institute (RTI) for the last 10 years, expand its presence in globally, including new branches in the USA, Canada and Portugal. Activities include co-founding sustainable development networks such as the Ibero-American Network of Sustainable Destinations, the Biosphere Destinations Community and the GSTC Destinations Community. 50

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He oversees the creation of sustainability assessments and strategies for DMOs and destinations, such as Turismo de Tenerife, Catalan Tourism Agency, Barcelona Provincial Council, Aldeias Históricas de Portugal – Association of Tourism Development, Thompson Okanagan Tourism Association, Lleida Provincial Council, the Biosphere Reserve Meseta Ibérica and ZASNET (European Grouping of Territorial Cooperation), Kootenay Rockies, Northern British Columbia, Cariboo Chilcotin Coast and Vancouver Island Tourism Association. Patricio holds a bachelor’s degree in Biology from the Universidad Complutense de Madrid, an MBA from MBA Business School and a master’s in Biotechnology from Aliter Escuela de Negocios.

She was previously Chair of Carbon Gap and of Caresourcer.com in Edinburgh and has held several non-executive directorships including Department for Exiting the European Union (DExEU), Wizz Air, Courtaulds, Royal & Sun Alliance, Transcom, First Choice, S.C Johnson, Whitbread, Affinity Water and The Rank Group. Susan was also a member of the Advisory Board of the LUISS Business School in Rome. Susan has a BA from the Johns Hopkins University in Baltimore, MD, and an MA from the Johns Hopkins School of Advanced International Studies (S.A.I.S.) in Washington DC. She is fluent in German and Italian.

SUSAN HOOPER, CO-FOUNDING DIRECTOR, CHAPTER ZERO

Susan lives near London with her husband. She loves being outdoors and enjoys sailing, travel and photography.

Susan is Chair of Tangle Teezer and sits on the Boards of Moonpig, EUROWAG and Uber UK. She is Chair Designate of Inter. Earth, and Co-Founding Director of Chapter Zero, an organisation dedicated to providing education, insight and support on climate change to Non-Executive Board Directors and Chairs. She is involved in several startups in carbon capture and sustainability and is also an Ambassador for the World Travel & Tourism Council. Prior to her plural career, Susan was Managing Director of British Gas Residential Services, a £1.8bn revenue division. She joined from the Acromas Group where she was Chief Executive of the travel division, responsible for Saga Holidays, Hotels and Cruises, the AA Travel division, and Titan Travel. Previously, she held senior roles at Royal Caribbean International, Avis Europe, PepsiCo, McKinsey & Co, and Saatchi & Saatchi.

ISABEL NOVOA, PRESIDENT, INTERNATIONAL SOCIAL TOURISM ORGANIZATION Born in Spain, Isabel completed her MBA in Chile and Georgetown University, followed by a Master’s in Business Innovation in Switzerland. She has also pursued additional

certificates in sustainability, management, and product design across Spain, Italy, and the USA. Passionate about the positive impact of tourism, Isabel is an expert in sustainable tourism. With extensive experience as an entrepreneur and consultant in tourism, primarily in South America, she has led projects focusing on innovation and strategic development with a sustainability lens. Since 2020, she has had the privilege of serving as President of the International Social Tourism Organization (ISTO). Additionally, she holds the position of Sustainability Manager and Corporate Affairs at Group Novojet, a leading Chilean tour operator committed to responsible and socially conscious tourism. Juha Jarvinen Chief Commercial Officer, Virgin Atlantic

JUHA JARVINEN Juha Jarvinen leads the commercial unit of Sir Richard Branson’s iconic airline, Virgin Atlantic, the UK’s second largest long-haul carrier with annual £3 billion revenues in 2022. He manages everything from passengers and cargo to network planning and joint ventures. 52

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He joined Virgin Atlantic from Finnair, where he had been Chief Commercial Officer and Executive Board Member from 2014 and Managing Director of Finnair Cargo from 2012 to 2016. He has also held a number of senior commercial and operations positions at SAS Scandinavian Airlines during his 14 years at the airline. Juha is non-exec board member at British American Business, chamber of commerce driving trade and investment between the UK and US. He holds an MBA from Danube University, Austria and a BA Honours from London Metropolitan University. The experiences curious Finn loves travelling and exploring the world, as well as gym training and completely switches off at bikram hot yoga and by running.

PROF. DR. WILLY LEGRAND DEPARTMENT OF HOSPITALITY, TOURISM AND EVENT MANAGEMENT, IU INTERNATIONAL UNIVERSITY OF APPLIED SCIENCES GERMANY Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in

sustainable management. Over the past two decades, he has established over two dozen undergraduate and graduate courses on sustainable development in business and hospitality management in Europe, South and North America, the Middle East and Asia. He is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations and Critical Questions in Sustainability and Hospitality. Prof Legrand chairs the Hospitality Net World Panel on Sustainability in Hospitality where 100+ industry experts regularly interact with the aim is to get sustainability anchored more than ever into the business conversation and decision-making. He sits on multiple journal and professional boards and is the co-editor of the Journal of Global Responsibility.

PROF. GRAHAM MILLER, CHAIR OF SUSTAINABLE BUSINESS AND ACADEMIC DIRECTOR, NOVA SCHOOL OF BUSINESS AND ECONOMICS, LISBON Professor Graham Miller is the Rodrigo Guimarães Chair of Sustainable Business and Academic Director for the Westmont Institute for Tourism and Hospitality at Nova School

of Business and Economics, Lisbon, Portugal. His research is focused on the drivers to create greater sustainability across society, with a particular emphasis on the travel and tourism sector. Graham is the former ProVice-Chancellor at the University of Surrey, UK with responsibility for sustainability and employability. Graham was also Executive Dean of the Faculty of Arts and Social Sciences. Graham is the former chair of the Considerate Group, a company formed to promote sustainable practice in the hotel industry through the analysis of energy and water usage data. Prof. Miller was co-editor of the Journal of Sustainable Tourism, the leading academic journal dedicated to research around promoting sustainability of and through the tourism industry. From 2014-2019 Graham was the lead judge for the World Travel and Tourism Council’s Tourism for Tomorrow Awards. Graham was also an appointed member of the World Economic Forum’s Global Agenda Council for the Future of Sustainable Tourism. This group seeks to provide imaginative and bold solutions to the global challenges facing society, and in particular how travel and tourism intersect with these challenges.

XENIA ZU HOHENLOHE, FOUNDING PARTNER & CSO, CONSIDERATE GROUP Xenia zu Hohenlohe is a Founding Partner & CSO with the Considerate Group, a changemaking organisation that helps hospitality businesses operate sustainably. She has been an active advocate for environmental conservation since her teens. Motivated by delivering sustainable solutions, she entered the hospitality sector, working for international hotel groups across the globe,

living in countries such as Spain, Mexico, Singapore and Morocco.

largest private banks. He progressed to heading its Project Finance practice.

In 2012 she created Considerate Group with the mission to offer the hospitality sector a platform for sustainable business solutions using handson services and innovative technologies.

In 2022 HM King Charles III tasked her with creating the Hospitality & Tourism Task Force, which she co-chairs with Glenn Manzukic, CEO of World Sustainable Hospitality Alliance. Her involvement with the Sustainable Markets Initiative through this task force has encouraged her to ‘step-up’ her engagement with the initiative and hence her move to become a full-time member of the team, where she is now the Chief Engagement & Strategy Officer.

ATUL CHOPRA CEO, FRESH ON TABLE Atul is a serial entrepreneur, a chartered accountant and lawyer by training. He began his professional journey in investment banking as a Bond and Equity Trader at one of India's 54

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In the early 2000s, Atul transitioned into the tech industry by acquiring a small IT product company in Bangalore, India's Silicon Valley. Under his leadership, the company grew to over 700 engineers with a strong presence in emerging markets. In 2009, the business attracted IFC, the private sector arm of the World Bank, which acquired a minority stake. After exiting this venture in 2012, Atul became an active investor in select start-ups. His journey with journey with Fresh On Table, an Agri tech platform, began in France and the USA in 2018, then attracted and encouraged by UAE's food security and sustainability missions, he started focusing in the region in 2019. FreshOnTable is now a sustainability ‘partner of choice’ for over 290 plus fine dining and large hotel chains including The Atlantis, Hilton Group, The Hyatt Group, Rotana, IHG

and Accor. It partners with over 90 small and medium farms across northern emirates besides being the HORECA partner with SILAL (the agricultural arm of the Government of Abu Dhabi). Atul's professional achievements have won many accolades include first catalyst for local farms in UAE, first CO2 emissions saver meter by supporting local produce and Best Sustainable Agri-Food CEO 2020 in the UAE.

Later, he expanded into aviation and F&B with AviaDev and GRIF. In 2020, Jonathan led The Bench's pivot to virtual events, launching Hospitality Tomorrow and FHS for the G20 Saudi Secretariat. He continues to drive industry innovation through initiatives like the Startup Den and Lead the Change while serving on the boards of Fresh on Table, Envi Lodges, and other startups shaping the future of hospitality. He is also a trustee of the World Sustainable Hospitality Alliance, Future Talent – a musical charity, a member of Women in Hospitality (WiH) and recently completed a board term with the Ras Al Khaimah Tourism Development Authority.

JONATHAN WORSLEY, CHAIRMAN & CEO, THE BENCH | FUTURE HOSPITALITY SUMMIT Jonathan Worsley began his career at Forte and Holiday Inns before moving into hotel advisory roles at PKF and CBRE. In 1997, he co-founded IHIF Berlin, followed by The Bench, which has evolved into a leading organiser of premier hospitality investment conferences, bringing the hospitality investment community together in various parts of the world through AHIC – now Future Hospitality Summit (FHS), FHS Saudi, FHS Africa and SAHIC in Latin America.

SHEENA KHAN, HEAD OF ENVIRONMENTAL PROGRAMMES, TERRA PART OF EXPO CITY DUBAI Sheena leads Terra's environmental programmes within the cultural institution landscape, supporting Terra's mission to create a world where humans and nature thrive in harmony. On any given day you'll find her nerding out over fungi, pollinators, nature therapy and urban biodiversity conservation.

The position builds on her previous roles as Head of Education Programmes for Terra and Sustainability Pavilion Senior Manager, Expo 2020 Dubai, where she built the team and content for Terra's environmental sustainability programme throughout the six-month event through COP 28. A seasoned sustainability professional with more than 18 years of leadership and project management experience ranging across multinational, startup and NGO environments, Sheena holds Graduate Certificates in Sustainability and Responsible Tourism, is a WELL Accredited Professional, a LEED Accredited Professional (BD+C) and is GRI certified.

CHIEF FRANK ANTOINE FOUNDER, MOCCASIN TRAILS & BOARD CHAIR, WORLD INDIGENOUS TOURISM ALLIANCE Chief Frank Antoine is the Founder of Moccasin Trails and Board Chair of the World Indigenous Tourism Alliance (WINTA). Drawing on his education in tourism and travel operations from the University of Victoria, he collaborates with global partners to elevate Indigenous tourism on the world stage. His role at Moccasin Trails has developed his expertise in hospitality, resorts and cultural diversity. As a leader of the Bonaparte First Nations, he seamlessly blends traditional knowledge with contemporary tourism strategies to create immersive, culturally authentic travel experiences. Chief Frank has a unique Indigenous perspective, a strong commitment to cultural sustainability, and a deep understanding of community-led tourism development. His experience in crosscultural collaboration, storytelling, and regenerative travel make him a valuable voice in shaping a more inclusive and responsible future for global tourism.

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Where Luxury Meets the Soul of the Amazon A community owned eco-lodge deep within Yasuní National Park where nature, culture, and conservation thrive together. In the heart of Ecuador’s Yasuní National Park, one of the most biodiverse places on Earth, Napo Wildlife Center offers a rare privilege: luxury immersed in untouched rainforest. Here, every sunrise begins with the gentle rhythm of paddles over blackwater lakes, every afternoon reveals new wonders from towering canopy viewpoints, and every nightfall invites encounters with wildlife found nowhere else. But what truly sets Napo Wildlife Center apart is its spirit. Owned and operated entirely by the Kichwa Añangu Community, the lodge reinvests 100% of its tourism income into education, health services, solar energy, clean water, and the protection of their ancestral territory. This is more than an eco-lodge it is a living example of community-led conservation, where luxury supports regeneration and every visit strengthens the future of the Amazon. Discover a place where travel transforms, uplifts, and protects. Learn more, experience Yasuní, and help honour Napo Wildlife Center’s conservation mission.

2025 Ecuador's Leading Green Hotel

Ph: (593 2) 600 5819 Cell 24 hours: (593 98) 146 8575 Mail: info@napowildlifecenter.com www.napowildlifecenter.com

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Accor wins ‘World’s Leading Climate Action Initiative 2025’ at World Sustainable Travel & Hospitality Awards Global hospitality giant Accor has been recognised with the title of World's Leading Climate Action Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards (WSTHA) for supply chain decarbonisation program ‘Achieving Net Zero Together’. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Launched in 2024, the Achieving Net Zero Together program tackles a key challenge in corporate climate action: how to reduce 58

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supply chain emissions in a context of low suppliers’ maturity and limited carbon data availability. Structured around three pillars – measure carbon maturity of suppliers, reduce emissions of supply chain, promote low carbon suppliers and low carbon offers – Accor proactively developed in-house tools and frameworks to support buyers and suppliers in designing practical, tailored decarbonisation roadmaps. Rather than waiting for the sector to mature, Accor chose to act - addressing the challenges head-on.

and 2 emissions by 2030 and achieving net-zero by 2050, the group integrates sustainability into every facet of operations. Accor has phased out single-use plastics in guest experiences, implemented food waste tracking across 100 per cent of its properties, and prioritised local sourcing and biodiversity protection through its Planet 21 and Net Positive Hospitality programmes.

Caroline Tissot, Group Chief Procurement Officer Accor, commented: “Winning the World’s Leading Climate Initiative Award at the World Sustainable Travel & Hospitality Awards 2025 recognises Accor’s commitment to turning ambition into action. Through our supply chain decarbonisation program, we and our partners are driving tangible progress toward net zero. Our approach stands out by prioritizing action over reporting and by facilitating direct one-onone engagement between Accor category managers and suppliers. Receiving this recognition in the program’s first year reflects the collective effort of our procurement teams and suppliers to advance together.” Accor has set a benchmark for global hospitality with its ambitious sustainability roadmap. Committed to halving Scope 1

The award programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Accor on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Accor is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

Aitken Spence Hotels named ‘World’s Leading Sustainable Female Empowerment Initiative’ at World Sustainable Travel & Hospitality Awards 2025 Hospitality provider Aitken Spence Hotels has been recognised with the title of World's Leading Sustainable Female Empowerment Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards.

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The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Aitken Spence Hotels has embedded sustainability education at the heart of its operations through the Aitken Spence Institute of Hotel Management. Training over 9,000 students to date, the institute integrates responsible tourism practices into hospitality curricula. Praveen George, General Manager Hotel Operations & Sales, Aitken Spence Hotels, said: “It means a lot for us to win – one of the major initiatives our company follows is to empower women in all our fields. Aitken Spence Hotels is one of the largest conglomerates in Sri Lanka, with 20,000 employees, so it is a great honour to receive this award on their behalf.” The Aitken Spence Hotels Green Graduates initiative ensures all trainees are proficient in energy management, waste reduction, and community impact. These graduates power a network of eco-certified hotels across Sri Lanka, the Maldives, and India—hotels that actively reduce water use, emissions, and food waste. The initiative uplifts youth from rural communities while building a skilled, sustainability-focused workforce.

The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Aitken Spence Hotels on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future." Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Aitken Spence Hotels is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

Dubai recognised as ‘World’s Leading Sustainable City’ at World Sustainable Travel & Hospitality Awards 2025 Dubai has been recognised with the title of World’s Leading Sustainable City 2025 by voters at the World Sustainable Travel & Hospitality Awards.

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The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Dubai has made notable strides toward sustainability through a multifaceted approach that emphasises clean energy, efficient buildings and green infrastructure. Its ambitious Mohammed bin Rashid Al Maktoum Solar Park exemplifies the commitment to renewable energy, being one of the largest single-site solar parks globally, helping to reduce reliance on fossil fuels and cut carbon emissions. Anas Al Ablam of Dubai Tourism said: “We are delighted to receive this award on behalf of the people of Dubai. It is a pleasure to be recognised on this global stage for our achievements.” Elsewhere in Dubai, the push for green buildings under the Al Sa’fat certification system has seen more than half of new buildings in Dubai meeting minimum green building requirements; this translates into significant energy savings—up to around 35% for platinum-level standards—which contributes to lowering the environmental footprint of the city. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to the city of Dubai on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future." Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Dubai is a truly deserving winner. It’s a privilege to recognise the city’s achievements at our second annual Gala Ceremony, and I wish the team at Dubai Tourism continued success in the years ahead.”

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2025

Dubrovnik crowned ‘World’s Leading Sustainable Destination 2025’ Croatian tourism capital City of Dubrovnik has been recognised with the title of World’s Leading Sustainable Destination 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. The Dubrovnik ‘Respect the City’ initiative is a pioneering model for managing overtourism while preserving cultural heritage and 64

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enhancing residents’ quality of life. Launched in 2017, the strategic, multidisciplinary project positions Dubrovnik as a sustainability leader in the Mediterranean by balancing economic growth with the protection of its UNESCO-listed Old Town. Through innovative technology and coordinated governance, the city has introduced Croatia’s first electric carsharing scheme, implemented an AI-powered visitor forecasting system, and launched the Dubrovnik Pass—integrating attraction access and visitor flow management.

“We are deeply proud of this global recognition. Dubrovnik is a city of remarkable beauty and heritage, but our responsibility is to ensure that it remains a living, thriving home for our citizens. Over the past years, we have taken determined steps to balance tourism with everyday life, guided by data, collaboration, and respect for our UNESCOlisted Old Town. This award confirms that our approach is working and encourages us to continue. I thank our residents, partners and international colleagues who support our vision. Dubrovnik will continue to lead by example, showing that sustainability and cultural vibrancy can advance together,” said Dubrovnik Mayor, Mato Franković. Respect the City also includes a bus reservation system and cruise traffic coordination with CLIA. Elsewhere, port authorities have reduced peak congestion, proving that managing flow, not numbers, is key to sustainable tourism. These efforts have led to a 16% improvement in the city’s GSTC score—from 70% in 2019 to 86.04% in 2023— showing measurable progress across all sustainability indicators. Dubrovnik is setting the standard for how historic cities can thrive through data-led, community-focused tourism management. The awards programme is run in partnership with the World Sustainable Hospitality

Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to the city of Dubrovnik on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Dubrovnik is a truly deserving winner. It’s a privilege to recognise the city’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

ECOFRY claims ‘World’s Leading Small Sustainable Organisation 2025’ ECOFRY, a provider of high-performance cooking oil solutions for hospitality venues, has been recognised with the title of World’s Leading Small Sustainable Organisation 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Sustainability is at the heart of everything ECOFRY does. From the oil it provides to the way it gives that oil a second life, the mission is to create a circular system that benefits customers, farmers, and the environment. Its fresh cooking oil is grown and harvested locally, proudly supporting Australian farmers and strengthening rural communities. By sourcing close to home, the company ensures premium quality while reducing its carbon footprint. “We’re incredibly proud to be recognised as the World’s Leading Small Sustainable Organisation by the World Sustainable 66

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Travel & Hospitality Awards. This award is a testament to our commitment to innovation, circular economy principles, and supporting local communities. At ECOFRY, sustainability is at the heart of everything we do, from sourcing oil grown, harvested, and crushed in regional Australia, to transforming waste into renewable resources. We share this recognition with our dedicated partners and customers who believe in creating a cleaner, greener future for our industry,” said John McFadden, national sales and marketing manager, ECOFRY. Beyond supply, ECOFRY is committed to service excellence, delivering tailored solutions that make it easy for customers to operate more sustainably. Once the oil has served its purpose in the kitchen, it is upcycled into renewable energy sources, including aviation fuel and biodiesel, helping reduce reliance on fossil fuels. This closedloop approach reflects ECOFRY’s belief that sustainability is not just good business, it is

a responsibility to people, communities, and the planet. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations

to ECOFRY on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future." Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and ECOFRY is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

Ecoventura voted ‘World’s Leading Sustainable Guest Experience 2025’ Cruise provider Ecoventura has been recognised with the title of World's Leading Sustainable Guest Experience 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism.

Ecoventura has set a gold standard for conservation-focused cruising in the Galápagos Islands. Its fleet of low-emission vessels, including the first hybrid luxury yacht in the region, operates under strict ecological protocols. The company funds marine research, waste management, and education initiatives in collaboration with local NGOs. Its guides are all Galapagueños, trained to deliver immersive, conservationfirst experiences. “We’re deeply honoured to be recognised by the World Sustainable Travel & Hospitality Awards as the World’s Leading Sustainable Guest Experience as we celebrate our 35th anniversary. Everyone at Ecoventura has shared a passion for protecting the Galápagos and for giving travelers a meaningful, responsible way to experience these incredible islands. This award reflects our team’s commitment to continued innovation, from operating our Relais & Châteaux fleet custom built

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that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future."

for fuel efficiency and minimal impact, to supporting local conservation initiatives that keep the Galápagos a thriving, one-of-akind ecosystem for future generations,” said Doris Welsh, Senior Vice President, Sales & Marketing, Ecoventura. Ecoventura offsets all emissions, eliminates single-use plastics, and supports sustainable fisheries through procurement practices. In a fragile ecosystem, their approach proves that intimate, impactful tourism can help preserve rather than degrade. It’s a model of ecoluxury done right. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Ecoventura on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations

Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Ecoventura is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

El Albergue Ollantaytambo hailed ‘World’s Leading Small Sustainable Destination 2025’ Peruvian heritage eco-lodge El Albergue Ollantaytambo has been recognised with the title of World’s Leading Small Sustainable Destination 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. El Albergue Ollantaytambo stands as a regenerative sustainability leader in Peru’s Sacred Valley. The eco-lodge seamlessly integrates agriculture, community empowerment, and conservation into a circular operational model. From its organic 70

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farm and vermiculture centre to a distillery and solar-powered infrastructure, the lodge operates as a closed-loop ecosystem. “We are deeply honoured receive the World’s Leading Small Sustainable Destination 2025 award. This recognition validates our decades-long commitment to preserving the authentic spirit of the Sacred Valley while creating meaningful connections between travelers and local communities. At El Albergue Ollantaytambo, sustainability isn’t a program, it’s our way of life. From sourcing 70% of our ingredients from local producers to implementing zero-waste

initiatives and protecting ancestral traditions, every decision reflects our respect for this magical place. This award inspires us to continue demonstrating that tourism can be a powerful force for cultural preservation and environmental stewardship,” said Joaquín Randall, Director and Founder, El Albergue Ollantaytambo. Notably, El Albergue Ollantaytambo runs its own composting, water filtration, and renewable energy systems, ensuring minimal environmental impact. The lodge partners with local producers and the VSV Foundation to deliver educational programmes and native reforestation. These initiatives have restored over 20,000 native trees and empowered hundreds through community projects. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to El Albergue Ollantaytambo on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and El Albergue Ollantaytambo is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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2025

Etijah named ‘World’s Leading Sustainable Education & Training Programme 2025’ Youth & Development Consultancy Institute – Etijah has been recognised with the title of World's Leading Sustainable Education & Training Programme 2025 for the Employability Program in the Hospitality Sector by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Founded in 2006 in Cairo, the Youth and Development Consultancy Institute – Etijah is one of Egypt’s leading nonprofit organisations dedicated to youth empowerment and social equity. In Arabic, Etijah means ‘direction,’ a concept that reflects the mission to build an inclusive society where all individuals, particularly young people and women, can actively participate in Egypt’s social, economic, and environmental development.

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“The entire team at Etijah is truly honoured to receive this wonderful recognition as the designers and implementers of the World’s Leading Sustainable Education and Training Programme for 2025. We would like to thank the World Sustainable Travel & Hospitality Awards for providing such an important space for non-profit organisations from the Global South to share the exciting and vital work we are doing,” said Elizabeth Pearson, Program Analyst, Youth & Development Consultancy Institute – Etijah. “Etijah’s work is guided by a simple belief: when we invest in young people and empower communities with knowledge and practical skills, we create long term social and economic progress for all. We place particular focus on ensuring that this progress reaches those most in need, including women, refugees, and persons with disabilities, empowering them to access meaningful education and employment opportunities.” Guided by the principles of Asset-Based Community Development, Community Youth Development, and participatory approaches, Etijah works to transform young people from beneficiaries into changemakers. Its programmes span education and training, livelihoods and economic empowerment, health and women’s empowerment, humanitarian protection, sports for development, and climate action, reaching more than 80,000 people across all 27 governorates of Egypt in 2024. Etijah continues to redefine what development looks like in practice, blending local knowledge with innovation to create opportunities that last.

The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Etijah on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Etijah is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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FortyGuard voted ‘World’s Leading Sustainable Technology Initiative 2025’ FortyGuard, a market leader for urban heat intelligence and mitigation, has been recognised with the title of World's Leading Sustainable Technology Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism.

FortyGuard combats extreme urban heat with a hyperlocal climate intelligence platform that maps surface temperatures down to 10x10 metres using Artificial Intelligence, Internet of Things, and satellite data. In cities like Abu Dhabi, it has helped reduce heat exposure by up to 5°C in targeted zones, lowering cooling loads, reducing infrastructure stress, and improving public health outcomes. “At FortyGuard, we see temperature not as a number, but as intelligence — a new dimension of sustainability. This award affirms that vision. It’s a recognition of what’s possible when technology meets purpose, and a reminder of our duty to keep transforming temperature data into realworld impact — for cities, businesses, and the planet,” said Jay Sadiq, Founder & CEO, FortyGuard.

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achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.”

Ingesting 15 million data points daily, FortyGuard partners with smart city developers, research institutions, and municipalities to guide urban planning for climate resilience. The platform aligns with United Nations Sustainable Development Goals 9, 11, and 13, and integrates with green building standards. Its freemium awareness tools increase community access to heat data, while APIs and dashboards support city-wide integration. By making heat visible, measurable, and actionable, FortyGuard enables governments, planners, and citizens to proactively adapt to rising climate extremes—making it a powerful enabler of sustainable and resilient urban tourism infrastructure. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to FortyGuard on being honoured. This

Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and FortyGuard is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Four Seasons Hotel George V, Paris claims ‘World’s Leading Sustainable Supply Chain Programme 2025’ Luxury icon Four Seasons Hotel George, V, Paris has been recognised with the title of World's Leading Sustainable Supply Chain Programme 2025 by voters at the World Sustainable Travel & Hospitality Awards.

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Over the last few years, Four Seasons Hotel George V, Paris has completely reimagined its supply chain model, integrating responsible sourcing, waste reduction and ethical partnerships into every aspect of its operations. Through this award, the hotel demonstrates that true luxury can go hand in hand with excellence, social responsibility, and a deep commitment to the planet. “This award is a tribute to the unwavering commitment of our teams, who work every day to redefine the standards of luxury hospitality through a sustainable and responsible model. Thanks to their passion, determination and creativity, we continue to demonstrate that exceptional hospitality and a deep commitment to sustainability can truly go hand in hand,” explained Thibaut Drege, General Manager of Four Seasons Hotel George V, Paris. The WSTHA distinction recognises a series of ambitious initiatives that reflect the hotel’s deep and ongoing commitment to sustainability. Among these, the hotel has introduced a responsible purchasing charter integrating stringent environmental and social criteria into all its procurement processes. The charter spans 14 categories of products and services, ranging from office supplies to technological equipment, emphasising certified materials (Ecolabel, FSC, GOTS), local sourcing, waste reduction and circular economy principles. Since its launch, 66 per cent of suppliers have embraced the charter’s principles. Today, more than 81 percent of supplies and

packaging are eco-certified, and 100 per cent of wood-based products are sourced from FSC or PEFC-certified origins. The awards is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Four Seasons Hotel George V, Paris on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Four Seasons Hotel George V, Paris is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

Four Seasons Resort and Residences Whistler named ‘World’s Leading Indigenous Community Tourism Initiative 2025’ Luxury Canadian property Four Seasons Resort and Residences Whistler has been recognised with the title of World's Leading Indigenous Community Tourism Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards.

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resort promotes Indigenous entrepreneurship through procurement, guest programming, and promotion—ensuring visibility and economic opportunity for local partners.

Four Seasons Resort and Residences Whistler exemplifies a values-led approach to sustainable luxury, grounded in Indigenous collaboration and cultural stewardship. Aligned with the UN Sustainable Development Goals—particularly Goals 10, 11, and 12—the resort prioritises equity, local resilience, and responsible consumption. Its longstanding partnerships with the Squamish Lil’wat Cultural Centre and Indigenousowned Skwálwen Botanicals underpin its commitment to co-created cultural, culinary, and wellness experiences. Four Seasons Resort and Residences Whistler General Manager, Chelan Goonetilleke, said: “Every guest who visits Whistler has the opportunity to connect more deeply with the culture and spirit of this land,” says Chelan Goonetilleke, General Manager. “In working closely with our Indigenous community partners, we strive to create experiences that are not only memorable but also inspire a genuine appreciation for the rich cultural heritage that makes Whistler so special.” Four Seasons Resort and Residences Whistler initiatives go beyond tourism, fostering genuine, trust-based relationships rooted in respect, reciprocity, and shared storytelling. The

The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Four Seasons Resort and Residences Whistler on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Four Seasons Resort and Residences Whistler is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Four Seasons Resort Mallorca at Formentor honoured with title for ‘World’s Leading Sustainable Water & Waste Innovation 2025’ Luxury hotel Four Seasons Resort Mallorca at Formentor has been recognised with the title of World's Leading Sustainable Water & Waste Innovation 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism.

Four Seasons Resort Mallorca at Formentor sets a new standard in sustainable luxury. Rebuilt within a UNESCO World Heritage Site, the resort uses geothermal energy and heat recovery systems for zero-cost hot water, recycles greywater, and features smart tech like Winnow, BMS, and Lutron GMRS for waste and energy optimisation. Its circular systems include glass bottling and rainwater harvesting, supported by strong staff engagement and LEED Gold standards. Local suppliers, tech partners, and government collaborations ensure biodiversity preservation, regulatory compliance, and community support. “We are truly honoured to receive the World’s Leading Sustainable Water & Waste Innovation 2025 award from the World Sustainable Travel & Hospitality Awards. This recognition reflects our deep commitment to

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represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

preserving the natural beauty of Formentor through responsible water stewardship and circular waste management. At Four Seasons Resort Mallorca, sustainability is at the heart of everything we do, guiding decisions from the way we design to the way we operate each day ensuring that future generations can continue to experience this extraordinary corner of the world. We are proud to stand among industry leaders shaping a more sustainable future for travel and hospitality,” said Four Seasons Resort Mallorca at Formentor General Manager, Estreya Gosalbez. In 2024, Four Seasons Resort Mallorca at Formentor achieved scalable impact by using modular technologies and delivering operational training. This holistic vision is not just about meeting sustainability standards—it’s about redefining them. Four Seasons Formentor presents a globally replicable model for responsible tourism that protects nature while delivering world-class guest experiences, proving that high-end hospitality can – and must – lead the charge in climate and community stewardship. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Four Seasons Resort Mallorca on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Four Seasons Resort Mallorca at Formentor is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Gamewatchers Safaris & Porini Camps – Selenkay Conservancy voted ‘World’s Leading Conservation Programme 2025’ Gamewatchers Safaris & Porini Camps - Selenkay Conservancy has been recognised with the title of World's Leading Conservation Programme 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Gamewatchers’ Selenkay Conservancy exemplifies community-driven conservation. Situated in Kenya’s Amboseli ecosystem, it empowers Maasai landowners by leasing land for wildlife protection while delivering tourism revenue and employment. The initiative has restored critical wildlife corridors, increased lion populations, and improved rangeland health through rotational grazing. “Selenkay was created to protect vital wildlife habitats and to ensure that local communities 82

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benefit directly from responsible tourism. By working hand in hand with Maasai landowners, we support conservation, create livelihoods, and help wildlife and people coexist in harmony. This award acknowledges the dedication of our teams, our community partners, and every guest who chooses to travel in a way that protects Kenya’s natural heritage. Thank you for recognising the importance of community led conservation,” said Dr. Mohanjeet Brar, Managing Director, Gamewatchers Safaris & Porini Camps. Profits fund education, health, and water infrastructure for surrounding communities. Gamewatchers’ low-impact eco-camps run entirely on solar, use zero plastic, and promote local sourcing. Its model is scalable and has been replicated in other conservancies across Kenya. What sets Selenkay apart is its success in aligning biodiversity conservation with tangible community benefits—making wildlife preservation economically viable for locals and enriching for visitors. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Gamewatchers’ Selenkay Conservancy on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Gamewatchers Safaris & Porini Camps - Selenkay Conservancy is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Hilton and Winnow recognised as ‘World’s Leading Sustainable Partnership 2025’ title at World Sustainable Travel & Hospitality Awards Green Ramadan 2025 by Hilton and Winnow has been recognised with the title of ‘World's Leading Sustainable Partnership 2025’ by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Hilton and Winnow demonstrated industryleading sustainability through an AI-powered food waste reduction partnership. Across hundreds of Hilton kitchens worldwide, Winnow’s smart meters measure, analyse, and prevent food waste at source, 84

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empowering chefs to make data-driven decisions. Anchored in Hilton’s Travel with Purpose strategy and supported by robust ESG targets, the collaboration has saved millions of meals from landfill. “This recognition as the ‘World’s Leading Sustainable Partnership 2025’ reflects the impact of joined-up action across every level of hotel operations. Looking ahead, the learnings from Green Ramadan are already informing future Hilton initiatives. The partnership continues to evolve, but its core remains the same: care for people, respect for tradition, and a shared ambition to make

This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.”

every meal count—for guests and for the planet,” said Emma Banks, Vice President of F&B Strategy and Development, EMEA, Hilton. Marc Zornes, Founder & CEO, Winnow, added: “This award celebrates the power of partnership, bringing technology and hospitality together to create more sustainable dining experiences and reduce avoidable waste.” The Green Ramadan 2025 initiative saw a 26 per cent reduction in post-consumer plate waste during the holy month. The month-long effort helped avoid more than 2.6 tonnes of food waste, the equivalent of more than 6,000 meals. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Hilton and Winnow on being honoured.

Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and the Hilton and Winnow partnership is a truly deserving winner. It’s a privilege to recognise the organisations’ achievements at our second annual Gala Ceremony, and I wish the teams continued success in the years ahead.”

Iberostar Group claims ‘World’s Leading Marine & Biodiversity Conservation Programme’ title at World Sustainable Travel & Hospitality Awards 2025 Hospitality provider Iberostar Group has been recognised with the title of World’s Leading Marine & Biodiversity Conservation Programme 2025 for its Wave of Change program at the World Sustainable Travel & Hospitality Awards.

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Under its Wave of Change initiative, Iberostar is investing heavily in coral reef restoration. In 2024 alone, the group planted over 12,000

corals and launched four coral nurseries across the Caribbean. Research teams study reef resilience, while guest excursions fund long-term marine conservation. Iberostar integrates reef-friendly sunscreen, low-impact marine tours, and real-time biodiversity monitoring into its operations.

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“It’s an honour to receive this recognition at the World Sustainable Travel & Hospitality Awards. At Iberostar, ocean protection is central to our business strategy and to the way we operate in our destinations. Through our Wave of Change movement, we are committed to restoring and protecting the coastal ecosystems that surround our hotels. With a team of more than 30 scientists and sustainability experts, we focus on strengthening coral reefs, restoring mangroves and reinforcing coastal dunes — efforts that increase the protection of our hotels and nearby communities through nature-based solutions. “By doing so, we enhance the long-term resilience of our business, safeguard biodiversity and ensure that the destinations we depend on remain thriving for generations to come,” said Erika Harms, Global Director of Sustainability, Science, Innovation and Destinations, Iberostar Hotels & Resorts. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million

rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Iberostar Group on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Iberostar Group is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

ITC Hotels Limited honoured with host of top titles at World Sustainable Travel & Hospitality Awards 2025

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The company, which today encompass over 140 hotels across 90+ destinations, was voted: • World's Leading Sustainable Organisation 2025 • World's Leading Sustainable Employer 2025 • World's Leading Sustainable Food & Nutrition Initiative 2025 • World's Leading Sustainable Marketing Campaign 2025

Indian hospitality leader ITC Hotels Limited has been honoured with a series of top titles at the World Sustainable Travel & Hospitality Awards.

2025

The prizes were revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. ITC Hotels Limited, guided by its pioneering ‘Responsible Luxury’ philosophy, is globally recognised for delivering world-class guest comfort with uncompromising environmental stewardship. As a global exemplar in sustainability, the chain has the highest number of LEED Platinum certifications globally (23), including ITC Maurya. Commenting on being recognised with the awards, Anil Chadha, Managing Director, ITC Hotels Limited said: “This global recognition reaffirms our commitment to Responsible Luxury - where sustainability and excellence converge to redefine hospitality. It inspires us to continue leading with purpose and shaping experiences that reflect ITC Hotels’ endeavour to build a better, more sustainable future.” HC Vinayaka, Vice President, Technical Services, EHS & Sustainability, ITC Hotels Limited, added: “These awards strengthen our resolve to lead with purpose and innovate toward a net-positive future for the hospitality industry. It reflects our teams’ dedication to integrating sustainability into every operation and motivates us to continuously innovate, ensuring ITC Hotels remains a benchmark for responsible, futureready hospitality.”

Committed to Net Zero emissions by 2040, ITC Hotels aligns with GRI and other global reporting frameworks. Its innovations include atmospheric water generators, zero-emission electric boilers, biogas systems, cuisine decarbonisation initiatives and circular initiatives in water and waste management. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to ITC on being honoured on multiple occasions. These achievements reflect an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and ITC Hotels Limited is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Mariana Domingues honoured with ‘Wolfgang Neumann Sustainability Leader of Tomorrow Award’ at World Sustainable Travel & Hospitality Awards 2025

Mariana Domingues, a sustainability specialist with Four Seasons Hotel Ritz Lisbon, has been recognised with the prestigious Wolfgang Neumann Sustainability Leader of Tomorrow Award 2025 at the World Sustainable Travel & Hospitality Awards. 90

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The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Domingues has driven a holistic transformation in sustainability at Four Seasons Hotel Ritz Lisbon, making it Portugal’s first hotel to achieve both Green Key (2024) and Forbes VERIFIED (2025) certifications. Under her leadership, singleuse plastics have been eliminated across the property, replaced by refillable and compostable alternatives. She implemented hotel-wide waste segregation and partnered with Reciclar e Alimentar to compost Nespresso grounds, supporting rice cultivation for food banks. “I am incredibly proud of this recognition, as it reflects our hotel’s ongoing commitment to sustainable practices with a broader vision. It’s an opportunity to contribute to a cause that extends far beyond just our guests, making a positive impact on the wider community and the environment,” said Mariana Domingues, Sustainability Manager at Four Seasons Hotel Ritz Lisbon. Since 2012, Four Seasons Hotel Ritz Lisbon has donated food daily via DariAcordar, reducing waste and supporting the local community. At the CURA restaurant, over 60 per cent of ingredients are locally and ethically sourced. Domingues also engages staff through beach cleanups, sustainability talks, and partnerships with Hospes for linen reuse. Guided by Four Seasons’ ‘Lead with

Care for the Planet’ strategy and aligned with the United Nations Sustainable Development Goals, her replicable initiatives—like the Clean Plate campaign and inclusion events— prove that operational change and cultural impact can go hand in hand. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Mariana Domingues on being honoured with this special award. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Mariana Domingues of Four Seasons Hotel Ritz Lisbon is a truly deserving winner. It’s a privilege to recognise her achievements at our second annual Gala Ceremony, and I wish the team in Portugal continued success in the years ahead.”

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NEOM acknowledged with ‘World’s Leading Sustainable Health & Well-being Initiative 2025’ title

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Saudi Arabia giga-project NEOM has been recognised with the title of World's Leading Sustainable Health & Wellbeing Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards. 92

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The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. NEOM Operations’ Hospitality Services has health and well-being, including nutrition, at the core of its climate-smart transformation. They engineered an AI-driven climateintelligent food ecosystem, where every bite counts toward both personal health and planetary well-being. Through AI-powered menus, based on nutrition standards, consumption, waste, and feedback patterns, to personalized nutrition and emissions profiles, NEOM made sustainability deliciously visible. Rolf Reichelt, Director Hospitality Services, NEOM, said: “It feels amazing to win. This journey stated on a piece of paper three years ago and now we have won this award and we are gaining traction. The biggest step forward for NEOM is a large Artificial Intelligence layer above all of the systems we use, connecting many systems to generate a huge amount of data, all of which we are using to reinvent ourselves and improve.” In one year, NEOM flipped the script. Through recipe reformulation, every ingredient is mapped, enabling recipe improvement that results in a decrease of high fats (-40%), saturated fat (-20%), salt (-20%), and sugars (-8%). Menus display carbon, water, and

nutrition. Every transaction, tracked through a proprietary community application and e-wallet, provides detailed consumption data, including complete ingredient lists, and creates personalized sustainability profiles for over 10,000 users. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Neom on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future." Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and NEOM is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Peninsula Papagayo honoured with duo of top titles at World Sustainable Travel & Hospitality Awards 2025 Luxury destination Peninsula Papagayo has been recognised with the titles of World's Leading Sustainable Hotel or Resort Development 2025 and World's Leading Sustainable Community Empowerment Programme 2025 by voters at the World Sustainable Travel & Hospitality Awards. 94

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launching a biodiversity observatory. In collaboration with local schools and artisans, Peninsula Papagayo also empowers residents through training and cultural exchange. Its model integrates luxury, ecology, and equity— offering a living example of destination-scale regeneration.

Peninsula Papagayo demonstrates industryleading sustainability through an ambitious rewilding and community uplift programme across its 1,400-acre coastal landscape in Costa Rica. Anchored in science-based conservation and regenerative tourism design, the resort works with local NGOs to restore native forest, support marine life, and promote zero-waste infrastructure.

Susana Vicente, Director of Sustainability, Peninsula Papagayo, said: “This recognition from the World Sustainable Travel & Hospitality Awards reinforces our belief that true sustainability is measured in shared prosperity. We’re honoured to represent Costa Rica on the global stage and immensely proud of our partners, colleagues, and communities including our hotels, Four Seasons, Andaz, and Nekajui, a Ritz-Carlton Reserve who help bring Peninsula Papagayo’s sustainability vision to life every day.” “These awards from the World Sustainable Travel & Hospitality Awards are a powerful reminder of what’s possible when purpose and progress work hand in hand,” said Francesca Poddie, Chief Operating Officer of Peninsula Papagayo. “We’re proud to stand with others who are proving that luxury and sustainability not only can coexist, but can thrive together as partners in shaping a better future.” Key impacts in 2024 included reforesting 50 hectares, expanding wildlife corridors, and

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Peninsula Papagayo on being honoured. These achievements reflect an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Peninsula Papagayo is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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SM Hotels & Conventions claims ‘World’s Leading Sustainable Circular Economy Initiative’

2025

SM Hotels & Conventions has been recognised with the title of World’s Leading Sustainable Circular Economy Initiative 2025 for its ‘Plate for the Planet’ programme by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. The Plate for the Planet programme integrates sustainability into the heart of hospitality through food, waste, and education. It focuses on plant-based offerings, food waste reduction, and 96

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community nutrition. With 75% of hotel menus offering vegetarian options and over 200kg of food waste diverted monthly through donation and composting, the initiative aligns with UN SDGs and WWF’s sustainable dining principles. Leah Magallanes, Vice President, Quality & Sustainability, SM Hotels & Conventions, said: “This recognition marks not the end, but the beginning of our journey toward a more sustainable hospitality future. ‘Plate for the Planet’ proves that circularity in food is possible—though never easy. It requires

creativity, sound policy, and the collective effort of many—local food sources, our operations teams, and our guests. At SM Hotels and Conventions Corp., we are proud to be redesigning food flow within our properties, turning waste into value and impact. We hope this win inspires other players in the hospitality industry to rethink their practices and join us in creating a truly circular roadmap to secure our food for the future” SM Hotels empowers employees and suppliers through workshops and sustainable sourcing standards. The impact extends beyond the hotel, supporting local farms and reducing environmental impact across the value chain. With collaboration at its core, the programme has become a model for scalable, responsible hospitality that balances guest satisfaction, environmental care, and social equity. Its holistic approach sets it apart as a hospitality leader in sustainable food systems. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to SM Hotels & Conventions on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and SM Hotels & Conventions is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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Terra, Expo City Dubai wins ‘World’s Leading Sustainable Venue 2025’ Terra, Expo City Dubai has been recognised with the title World's Leading Sustainable Venue 2025 by voters at the World Sustainable Travel & Hospitality Awards. The prize was revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. ‘Energy Trees’ are fitted with nearly 5,000 solar panels, generating around 4 GWh of electricity annually—enough to meet the pavilion’s full energy needs. The partially buried of Terra reduces heat gain from the desert climate, while the building’s form encourages natural ventilation and shading, significantly cutting cooling demand Anas Al Ablam of Dubai Tourism said: “We are delighted to receive this award on behalf of the people of Dubai. It is a pleasure to be recognised on this global stage for our achievements.” Terra stands as one of the Middle East’s most advanced examples of sustainable architecture. Designed by Grimshaw Architects, it has achieved LEED Platinum certification, reflecting its commitment to netzero energy and water goals. The structure’s vast 130-metre canopy and surrounding

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Equally innovative is Terra’s approach to water and landscape management. The pavilion captures and recycles greywater and condensate, harvesting up to 3,000 litres daily, while native and drought-tolerant plants reduce irrigation needs by about 75%. This

combination of renewable energy, resource efficiency, and nature-based solutions not only demonstrates how architecture can adapt to harsh environments but also positions Terra as a living educational platform, showing visitors that sustainable living in arid regions is both achievable and inspiring. The awards is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners.

Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to Terra on being honoured. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future.” Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and Terra, Expo City Dubai is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish the team continued success in the years ahead.”

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The Ascott Limited honoured with duo of top titles at World Sustainable Travel & Hospitality Awards 2025 Hospitality brand The Ascott Limited has been honoured with the title of World's Leading Sustainable Accessibility & Inclusion Initiative 2025 by voters at the World Sustainable Travel & Hospitality Awards. At the same time, Beh Siew Kim, Managing Director, Japan & Korea, The Ascott Limited, was recognised as World's Leading Sustainability Leader 2025. The prizes were revealed in front of hundreds of global leaders of sustainable tourism gathered in Dubai for the World Sustainable Travel & Hospitality Awards 2025. The VIP ceremony was held at Terra, Expo City Dubai and recognised the individuals and organisations that are accelerating change in net positive tourism. Beh Siew Kim has aligned sustainability and profitability through the launch of Ascott CARES. Under her leadership, Ascott became one of the first hospitality groups to earn GSTCCommitted Status, with over 20 per cent of its portfolio certified and a 100 per cent target by 2028. She forged key partnerships with GSTC and SG Enable, promoting capacity-building and disability inclusion.

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“It is an incredible honour for Ascott and I to be recognised at the World Sustainable Travel & Hospitality Awards. These accolades reflect our teams’ dedication worldwide to advancing sustainable and inclusive hospitality through Ascott CARES, our sustainability framework. From reducing environmental impact to championing disability inclusion, sustainability is at the heart of how we operate and grow. This recognition reaffirms our commitment to creating positive impact across our properties, communities and the industry, strengthening our resolve to shape a regenerative future of travel that benefits both people and planet,” said Beh Siew Kim, Chief Financial and Sustainability Officer, Lodging, CapitaLand Investment and Managing Director, Japan & Korea, The Ascott Limited.

in sustainable hospitality. At the World Sustainable Hospitality Alliance, we are proud to recognise organisations that are not only redefining excellence in guest experience but also demonstrating that responsible business practices and sustainability are essential to the future of our industry - a Net Positive Hospitality future."

Siew Kim ensures every team is engaged through global meetings, in-house training, and the Sustainability 101 programme— reaching 15,000+ staff. Her influence extends to board roles and industry committees, advancing national and regional ESG goals. Grounded in Ascott CARES’ five pillars, she balances rigorous sustainability frameworks with local relevance and social inclusion. Her work not only transforms Ascott, but also sets a scalable model for sustainability integration across global operations. The awards programme is run in partnership with the World Sustainable Hospitality Alliance, whose partners and members represent over 66,000 hotels, eight million rooms globally, 300 brands, and over 100 supply chain and strategic partners. Glenn Mandziuk, President & Chief Executive Officer, World Sustainable Hospitality Alliance, said: “We extend our congratulations to The Ascott Limited on being honoured multiple times this year. This achievement reflects an outstanding commitment to innovation, collaboration, and leadership

Justin Cooke, Executive Vice-President of the World Sustainable Travel & Hospitality Awards, said: “Our organisation is dedicated to celebrating the individuals and companies setting new standards in protecting our planet for future generations – and The Ascott Limited is a truly deserving winner. It’s a privilege to recognise the organisation’s achievements at our second annual Gala Ceremony, and I wish Beh Siew Kim and the team continued success in the years ahead.”

Cancún: the Caribbean’s luxury escape Nestled along the Caribbean coast of the Yucatán Peninsula, Cancún captivates discerning travellers with its immaculate white-sand beaches, translucent turquoise waters, and vibrant coral reefs. Beyond its iconic shoreline, this cosmopolitan resort city serves as the gateway to Quintana Roo’s incredible attractions – from the ancient majesty of Mayan civilisation to extraordinary natural wonders found nowhere else on earth.

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CANCÚN’S BLUE FLAG BEACHES While Cancún is globally renowned for its crystalline waters and powder-soft sands, several of its beaches also hold the prestigious Blue Flag certification – an international recognition reserved for destinations that meet the highest standards in environmental quality, safety, accessibility and services. The Blue Flag programme is awarded only to beaches that uphold rigorous criteria in sustainability, cleanliness, environmental education and coastal management. For travellers who value pristine nature and world-class amenities, Cancún’s Blue Flag beaches offer a promise: luxury without compromise.

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CANCÚN NIGHTS When the sun sets, Cancún becomes one of the most dynamic nightlife destinations in the Caribbean. The famed Hotel Zone brims with high-concept clubs, stylish bars, and signature nightlife brands known around the world – all set against breathtaking sea views. Beyond the glamour, more intimate experiences await in Downtown Cancún and Puerto Juárez, where visitors can enjoy a refined mix of local culture, live music, waterfront lounges, and artisanal cocktails. Whether you prefer an ambient rooftop with Caribbean breezes or a night of high-energy celebration, Cancún’s after-dark offering is as diverse as it is unforgettable.

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A TASTE OF CANCÚN: ELEVATED GASTRONOMY Cancún’s culinary scene has evolved into one of the most exciting in the Americas, blending indigenous flavours with global gastronomy. Michelin-minded chefs and high-end resort restaurants showcase the richness of regional ingredients — from fresh Caribbean seafood to Yucatán’s famed spices and citrus. For travellers seeking memorable dining experiences, the city offers everything from chic beachfront dining to sophisticated tasting menus that celebrate Mexico’s culinary artistry. As dusk settles, Cancún undergoes a transformation. The city glows with a vibrant energy: cocktail lounges, refined beach clubs, and stylish late-night venues invite visitors to savour expertly crafted drinks, live music, and elegant social atmospheres. Cancún encourages you not just to dine — but to indulge.

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JOURNEY INTO THE MAYAN WORLD Just beyond the glamour of Cancún’s shoreline lies one of its most remarkable luxuries: access to the cradle of ancient Mayan civilisation. A curated excursion allows travellers to step into a world shaped by astronomers, architects, and philosophers whose influence still echoes across the Yucatán. The iconic archaeological site of Chichén Itzá, a UNESCO World Heritage treasure, offers a breathtaking encounter with the famed Temple of Kukulcán – a marvel of precision and symbolism. Closer to Cancún, the coastal ruins of Tulum deliver a different kind of wonder: dramatic stone temples perched above the Caribbean Sea, best explored during the soft glow of early morning. For a more immersive, off-the-beatenpath experience, the site of Cobá rewards visitors with serene jungle pathways, ancient pyramids, and a profound sense of timelessness. Whether by private guided tour or a personalised cultural experience arranged through your resort, exploring the Mayan world adds depth, mystery, and historical grandeur to any luxury stay in Cancún. To find out more about Cancún visit turismocancun.mx

Ziad Karam, Diageo MENA & Mohamed Daoud, Development Inc. share their thoughts on the future of circularity in the UAE The UAE is entering a pivotal stage in its circular economy journey, with the EPR Pilot for glass recovery marking a major step toward producer accountability and system-led recycling. Breaking Travel News met up with Ziad Karam, Head of Corporate Relations, Diageo MENA and Mohamed Daoud, Founder & CEO, Development Inc. to find out more about the pilot’s impact, its potential to shape national policy in the UAE, and how industry and ecosystem partners can drive meaningful circular progress. BTN: Diageo’s partnership with the World Sustainable Travel & Hospitality Awards signals a clear commitment to sustainability beyond your core business. Why was it important for Diageo to support this initiative, 114

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BTN SUSTAINABILITY SPOTLIGHT particularly at Terra, a venue dedicated to regeneration and circular thinking? Ziad Karam, Head of Corporate Relations, Diageo MENA: “Diageo’s participation reflects our belief that sustainability progress is accelerated through credible partnerships and practical action. Terra is a relevant venue because it is dedicated to regeneration and circular thinking, bringing together stakeholders who can move from ambition to implementation. For us, World Sustainable Travel & Hospitality Awards is an opportunity to support a constructive dialogue around scalable solutions, responsible recovery systems, and measurable outcomes, particularly across highimpact sectors such as hospitality and tourism.” Mohamed Daoud, Founder & CEO, Development Inc.: “Terra creates the right context for a systemslevel discussion: how circularity is designed, governed, and delivered in practice. What makes World Sustainable Travel &

Hospitality Awards valuable is its ability to convene policy-aligned stakeholders, industry leaders, and implementers around real execution: collection design, operational discipline, and transparent reporting. This is where circular economy commitments can translate into working models that are credible, measurable, and scalable.” BTN: From a corporate relations and policy perspective, how do partnerships like World Sustainable Travel & Hospitality Awards help global producers play a more constructive role in national sustainability agendas across the region? Ziad Karam: “They provide a structured platform for producers to engage responsibly with governmentaligned agendas and local ecosystems, while supporting systems that can deliver measurable progress. In practice, effective partnerships create alignment around targets, governance, and reporting expectations, helping EPR initiatives move beyond concept

into scalable models. They also encourage knowledge sharing and transparency, which are essential for building trust and accelerating adoption across the region.” BTN: You have worked across multiple markets designing and delivering environmental systems. What makes the UAE EPR Pilot a particularly important moment for the region’s circular economy journey? Mohamed Daoud: “The UAE EPR Pilot represents a shift from fragmented efforts to a more structured and accountable approach to material recovery. It places emphasis on producer responsibility, performance measurement, and system design, elements that determine whether recycling works at scale. The UAE also has the institutional capacity to translate pilot learnings into national frameworks. If the pilot demonstrates credible recovery and reporting, it can set a regional benchmark for how circular economy systems should be governed and implemented.”

BTN: Why is glass recovery such a strategic focus for Diageo within the EPR Pilot, and what responsibility do producers have in ensuring materials they put into the market are recovered effectively? Ziad Karam: “Glass is a key packaging material in our category and offers strong circular potential when it is recovered and processed correctly. Producers have a responsibility to help enable recovery systems that are practical, inclusive of key collection channels, and supported by credible reporting. The EPR Pilot is an opportunity to demonstrate how producers can contribute to building systems that improve recovery performance, strengthen recycling pathways, and support policy development through evidence and transparency.” BTN: From an ecosystem and systems design viewpoint, what are the biggest technical and behavioural barriers to effective glass recovery in the UAE today?

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Mohamed Daoud: “Technically, the main barriers are capture quality, contamination, and the need for consistent collection coverage across high-yield generation points, particularly hospitality. Behaviourally, the system must be convenient and trusted; participation improves when separation is simple, collection is reliable, and outcomes are visible. From a design standpoint, glass recovery works best through multi-channel collection models supported by operational controls and measurable KPIs.”

THE EPR PILOT AND GLASS RECOVERY

BTN: How do producer commitment and ecosystem innovation need to work together for EPR pilots to move from proof of concept to scalable national systems?

Ziad Karam: “Scaling requires long-term commitment, robust governance, and transparency. Producers can support this by aligning on clear targets, contributing to funding mechanisms, and prioritising credible reporting.

Ecosystem innovation then ensures delivery, optimising collection models, improving material quality, and enabling learning through data. The objective is to build systems that are repeatable, efficient, and policy-relevant.” Mohamed Daoud: “Producer commitment makes the system investable and performance-driven; ecosystem innovation makes it operationally deliverable. The bridge is data and accountability, ensuring pilots evolve through evidence rather than assumptions. In parallel, we are developing the Dubai Glass Recovery Project as an industry-led model aligned with UAE stakeholders and authorities, designed to demonstrate how multichannel recovery, real-time visibility, and operational KPIs can support scalable outcomes.”

COLLABORATION AND ECOSYSTEM DESIGN

BTN: You work closely with multiple stakeholders across the waste value chain. What does effective collaboration actually look like in practice when building a functioning EPR ecosystem?

BTN SUSTAINABILITY SPOTLIGHT Mohamed Daoud: “Effective collaboration is structured: clear roles, shared KPIs, and aligned incentives across the value chain. Regulators define the framework, producers align on targets and reporting requirements, operators deliver collection and sorting standards, and recyclers confirm quality and verified end use. Collaboration becomes effective when there is a single operational truth supported by consistent data, allowing performance to be managed, improved, and scaled.” BTN: Diageo operates across highly regulated markets. How does your experience in public policy and stakeholder engagement help align government, industry, and consumers around a shared sustainability goal? Ziad Karam: “Stakeholder engagement helps ensure that priorities are aligned and that implementation is practical, credible, and coordinated. In regulated markets, progress depends on clarity of expectations, responsibilities, and shared measurement. Effective engagement builds trust

and creates the conditions for sustained collaboration between government, industry partners, and the wider public.” BTN: What lessons from this pilot could be applied to other materials streams, or even other sectors beyond packaging? Ziad Karam: “The principles are transferable: clear governance, stable funding, credible data, and transparent reporting. Once those foundations are established, it becomes easier to replicate system design across other packaging streams and, potentially, other sectors that require accountability and verifiable outcomes.” Mohamed Daoud: “The key lesson is that circularity must be engineered end-to-end – not only collection, but also quality control, traceability, and verified recycling pathways. This model applies across materials. Where systems are designed with performance management and transparent reporting, scaling becomes more realistic and sustainable.”

DATA, MEASUREMENT, AND ACCOUNTABILITY

BTN: How important is credible data and reporting in ensuring EPR schemes deliver real environmental outcomes rather than becoming box ticking exercises?

Ziad Karam: “It is essential. Without credible data and reporting, EPR risks becoming a compliance exercise rather than an environmental solution. Transparent measurement enables accountability, improves system performance, and builds trust among government, industry, and consumers. It also ensures that progress is evidence-based and that recovery outcomes can be validated.” BTN: How can technology and innovation improve transparency, traceability, and confidence in recycling systems? Mohamed Daoud: “Technology strengthens governance by making recovery measurable. It enables end-to-end visibility, from collection points to sorting and verified recycling

pathways. In our work, we use operational monitoring systems such as Field Eye to strengthen traceability and performance management, supported by controls like GPS-tracked routes, location-based verification, and KPI reporting. This type of transparency increases confidence and allows for continuous optimisation.” BTN: What metrics should industry and government be watching most closely to judge whether the EPR Pilot is truly succeeding? Ziad Karam: “Recovery rates against targets, material quality outcomes such as contamination, and verified recycling pathways. Also important are the integrity of reporting and the scalability of the model beyond pilot conditions.” Mohamed Daoud: “Capture rate by channel, contamination rate, verified end-market confirmation, traceability coverage, and cost-per-ton with transparency. These metrics demonstrate both environmental outcomes and system maturity.”

CONSUMER ENGAGEMENT AND BEHAVIOUR CHANGE

BTN: Infrastructure alone is not enough. What role does consumer behaviour play in the success or failure of recycling systems, particularly for glass?

Mohamed Daoud: “Behaviour is critical because glass recovery depends on clean separation at source. However, behaviour improves when systems are well designed: clear separation infrastructure, consistent collection, and visible feedback on outcomes. In hospitality settings specifically, light incentives and performance reporting can reinforce correct separation and improve material quality, provided they are tied to verified outcomes rather than marketing claims.” BTN: How can brands with strong consumer trust influence better disposal behaviours without greenwashing or oversimplification? Ziad Karam: “By communicating responsibly

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and transparently, focusing on practical behaviours supported by real systems, and reporting progress with credible evidence. Brand influence is most effective when it aligns with measurable outcomes and avoids oversimplified claims. Trust is maintained through accuracy, consistency, and accountability.” BTN: What practical steps can hospitality, travel, and tourism businesses take today to support better waste separation and recovery? Ziad Karam: “Hospitality businesses can drive immediate progress by institutionalising separation: clear back-of-house processes, staff training, and simple operational checks that sustain consistency. What also helps is linking participation to credible measurement, regular reporting and verified recovery outcomes. In parallel, recognition mechanisms such as benchmarking or circularity rankings, tied to transparent KPIs, can motivate venues to maintain standards over time without drifting into greenwashing.”

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Mohamed Daoud: “Hospitality can act immediately by implementing a simple separation SOP, placing bins where operations actually happen, and working with partners who can provide traceability and periodic KPI reporting. Where appropriate, light incentive mechanisms and venue recognition, based on verified performance, help keep teams engaged and improve consistency. The key is that rewards and rankings must be linked to measured recovery and material quality, not just participation.”

THE UAE AND THE FUTURE OF CIRCULAR ECONOMY

BTN: How does Diageo see the UAE’s sustainability ambitions aligning with global best practice, and where can the country lead rather than follow?

Ziad Karam: “The UAE is well positioned to lead by developing EPR systems that are performance-based, digitally enabled, and transparent. Where the UAE can lead is in translating pilot learnings into scalable national frameworks, setting a benchmark for governance, reporting, and public-private collaboration.”

BTN: Based on your regional experience, what would success for the UAE’s circular economy look like five to ten years from now? Mohamed Daoud: “Success means circularity is institutionalised: structured EPR systems across key materials, high capture rates, verified recycling pathways, and transparent reporting that builds confidence. It also means building a local circular economy, jobs, end markets, and operational capability, so recovery is sustainable, economically viable, and scalable long term.” BTN: If this EPR Pilot succeeds, how transformative could it be for waste management policy and private sector accountability in the UAE? Ziad Karam: “It could be highly transformative by establishing evidence for policy design and raising the standard for accountability. It would demonstrate how producer responsibility can be implemented practically

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and measured credibly, supporting national policy evolution and long-term system performance.” Mohamed Daoud: “It would accelerate the transition from fragmented efforts to system-led recovery. When accountability is measurable and outcomes are verified, the market aligns around performance. That shift can enable national-scale circular infrastructure and a more mature recovery ecosystem.” BTN: What gives you the most optimism about the future of sustainable waste management in the region? Ziad Karam: “The growing focus on systems, accountability, and collaboration. We are seeing increased willingness to align around credible targets and transparent reporting. That creates the foundation for scalable change.” Mohamed Daoud: “The transition from awareness to implementation. When industry commitment, policy

direction, and operational capability are combined with credible data, circularity becomes something we can deliver consistently and scale responsibly.” BTN: And finally, for organisations attending the World Sustainable Travel & Hospitality Awards, what is the single most important action they can take after leaving Terra to accelerate real circular impact? Ziad Karam: “Commit to measurable action: choose a material stream, set a clear target, support credible recovery systems, and report progress transparently. Consistency and accountability turn momentum into impact.” Mohamed Daoud: “Prioritise traceability and verified outcomes. Separation is important, but verification is what makes circularity credible. Work with systems that can demonstrate where material went and what was genuinely recovered and recycled.”

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Best In Travel // Issue 149 // Sustainability