Individual Giving B E S T B U D D I E S A D V I S O R Y B O A R D P R E S E N T AT I O N 1
I M P O R TA N C E O F
INDIVIDUAL GIVING ❑ Broaden and deepen support ❑ Organizational investment
❑ Improve donor retention rates
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WE NEED TO
DIVERSIFY REVENUE 2021 National State Development Goals Government Funds
State Fundraisers
$5,776,051 $9,143,047.86
25.5%
40.4%
Friendship Walks
$3,109,992 13.7%
Corporate Giving
Individual Giving
$490,439
Foundations
2.2%
$809,493.28 $3,301,372.48 14.6%
3.6% 3
T W O I M P O R TA N T
I N I T I AT I V E S
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Why Monthly ❑
Diverse & Sustainable Revenue
❑
Donor-Centered Fundraising
❑
A win-win for constituents and Best Buddies
❑
Building a foundation of support
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The Program
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What is it?
Bridging gaps so that
everyone is included.
A community of kind-hearted humans investing monthly so that every
person has a place in society and a life filled with opportunity. 8
Social isolation is avoidable,
social belonging is essential.
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The Reason ❑ To belong is a basic human need and people with IDD often struggle to fit in. ❑ Donating monthly creates human experiences and sustainability for Best Buddies programs. ❑ Monthly donors can create a pathway from isolation to inclusion!
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Monthly Donor Benefits
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Over
200 MILLION
people have IDD
TOGETHER, we can build a bridge that connects all people with IDD to opportunities they deserve! 12
Implementation
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Monthly Giving Website Lives on the BBI website and provides background on the program and why supporters should consider investing monthly.
www.bestbuddies.org/thebridge
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Donation Page This is the new general donation form on the BBI and state websites with an emphasis on monthly giving (there is a dropdown for states on the BBI form)
www.bestbuddies.org/thebridge-donate or www.bestbuddies.org/minnesota/donate
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Advisory Board Engagement ❑ Refer to Advisory Board Toolkit ❑ 100% participation ❑ Create prospect lists ❑ Recruit 5+ monthly donors each! • E-mail friends! • Post on Socials!
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Think of the possibilities for Best Buddies...
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Circle of Influence
ACTIVITIES (Gym, Sports Teams, Book Clubs, Place of Worship)
COMMUNITY
EMPLOYER
(Local Businesses, Neighborhood Associations, Civic Clubs, Chamber)
(Co-workers, vendors, clients, Competitors, Other Locations/Branches)
YOU PERSONAL VENDORS
SCHOOLS
\
(Dry Cleaner, Mechanic, Restaurants, Doctor, Salon, Insurance Agent, Real Estate Agent, Coffee Shop)
FAMILY & FRIENDS
(PTA, Teachers, Alumni, Greek Life, Children’s Parents)
(Parents, in-laws, Siblings, Aunts, Uncles, Cousins, Grandparents, Neighbors, Friends, Social Media Friends/Followers) 18
Questions?
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HISTORY OF TEAM ROSEMARY
❑ Rosemary’s Legacy ❑ Inception of giving society
PURPOSE OF TEAM ROSEMARY
❑ Standardized way across the country to recognize
individual donors who give an outright gift ❑ Helps to support donor cultivation ❑ This is a year-round effort, not just an event
W H AT I S A N O U T R I G H T
INDIVIDUAL GIFT? ❑ Not associated with a fundraising event ❑ From an individual, not a company ❑ Major gift of $1,000 or more
MEMBER BENEFITS ❑ Listing in Best Buddies State Signature Event program book ❑ Quarterly updates on the impact your gift is making ❑ Additional local experiences
CULTIVATION ❑ CREATE PROSPECT LIST FOR UPCOMING TEAM ROSEMARY YEAR ❑ ROSEMARY DAY (September 13, 2021) Informational about Rosemary (social media &
maybe state newsletter) ❑ ONE-TO-ONE ASKS Start with a small group and ask them to be your founding members ▪
Do you have any $500 donors you could ask to upgrade to $1,000?
❑ DONOR CULTIVATION EVENT
D O N O R C U LT I VAT I O N E V E N T ❑ Non-ticketed event (FREE to attend) ❑ Recruit the right host (to ensure the right attendees are in the room) ❑ Location ▪
A nice home
▪
New restaurant
▪
Off-beat location – something unique
INVITE LIST (Donor Cultivation Event)
❑ Advisory Board members & their spheres of influence ❑ Staff prospect list ❑ Host’s list
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MAKING THE ASK
(Donor Cultivation Event)
❑ Keep the speaking portion concise ❑ Incorporate the mission
❑ Provide brochures & pledge cards ❑ Provide a way to collect pledges ❑ Have other volunteer/event info available
P O S T- E V E N T ❑ Thank you notes to those who donated ❑ Thank you for attending notes to those who did not donate (include brochure & pledge card) ❑ Sorry we missed you letters to those who were invited by didn’t attend (include brochure & pledge card)
❑ Stay in touch with donors throughout the year ▪
Newsletters
▪
Event invitations
▪
Birthday/holiday cards
▪
Phone calls
Q&A Rosemary Kennedy 1918-2005 “The Saks man…thinks I’m the best looking of all the Kennedys!” -Rosemary, 1940