DESIGNING A STRATEGY FOR GROWTH: Blueprinting in Six Steps
EXECUTIVE SUMMARY Thoughtful strategy is a key ingredient for a company’s success. Brands, products, supply chains, human capital – all are important. But strategy is the overarching blueprint that shows how resources should ultimately be invested. This paper answers three questions that can help clarify what strategy is and demonstrates how to put a smart strategy into action through six steps. Strategy is not a hard science, but it is a business art that can help you stand above your competition and achieve your goals in an efficient manner.