TRAVIS REED
PREPARED BY
FARLEY SIROCKMAN
ATLANTA’S #1
SALES TEAM
Farley Sirockman is an amazing real estate agent! Better than that, she is a fine person. Farley sold our house for full price without even putting it on the market. She then turned around and found us a fantastic townhome in a completely different part of town. Cool under pressure, always available night or day, firm but fair, and ethical beyond reproach, we found her to have all the attributes of a first class real estate agent. She is very bright with tremendous people skills, intuition, and a work ethic that is hard to find these days. I would recommend Farley without hesitation.
Testimonial from Seller/Buyer D.M.
38 2019 UNITS
$50M+ SALES IN 2019
1 in 5 TRANSACTIONS OFF MARKET
ABOUT FARLEY Farley McGrew Sirockman is an Atlanta native. She graduated from Woodward Academy in 2006 and the University of Alabama in 2010. After working as a CMO for an Atlanta based company, Farley decided to enter the real estate world. She became licensed and joined Travis Reed & Associates at Harry Norman REALTORSŽ. By making the move into residential real estate Farley found her passion! To her it is more than just a job. Although Farley enjoys keeping up with market trends, learning about new neighborhoods and searching for the perfect properties, the most rewarding part of her job is building relationships by successfully helping her clients navigate the buying and selling process. Her intention is to continue these relationships long after the ink has dried at the closing table. She aims to make the process of buying or selling as seamless and enjoyable as possible. She is dedicated to her clients and her goal is to simply make them happy! Because of her Atlanta background she has an array of knowledge about the city itself and the many different areas it encompasses. She has lived in and is familiar with several parts of Atlanta including: Buckhead, Brookhaven, Sandy Springs and Vinings. She currently resides in the West Midtown neighborhood of Riverside with her husband Matt Sirockman, her son Michael and their yellow lab, Waco.
TRAVIS REED A Texas native, Travis Reed has been a licensed agent for over 25 years. He transitioned to Atlanta after recognizing the potential for residential development, and the strengthening housing market in the city and surrounding suburbs. Travis has an uncanny ability to recall, in detail, the floor plans, décor and architecture of at least 100 homes at the same time. He has perfected the art of selling and finding homes at any price point, with particularly unparalleled success in the luxury markets. Travis Reed has been the top producing Agent at Harry Norman, REALTORS® company wide 2006-2012, 2015-2019. In 2018 Travis Reed & Associates was recognized by the Atlanta REALTORS® Association as the top producing small team in the Metropolitan area. Travis is the Top Christie’s International Real Estate Agent and Berkshire Hathaway affiliate in Georgia, and specializes in aggressive and comprehensive marketing strategies to sell your home, or to locate the best property for your next purchase.
404-617-1770 | 404-357-1770 | 404-233-4142 | travis.reed@me.com
MICHAEL KRIETHE Michael began his career in Real Estate as a lender soon after graduating from Auburn University. While there, he majored in Business with an emphasis in Finance, and swam as a scholarship athlete. He joined Travis Reed & Associates, as a licensed agent in early 2010, and since then has been involved in over 300 home sales in the Atlanta area, including more than 20 custom home builds. Michael has an unstoppable work ethic and expansive knowledge of the Atlanta area, having lived and owned in numerous Atlanta neighborhoods over the past 25 years. Michael brings years of comprehensive residential real estate experience to our team, and specializes in lender and financing knowledge, as well as identifying the perfect homes and neighborhoods for his buyers.
404-617-1770 | 404-357-1770 | 404-233-4142 | mkriethe@me.com
MARKETING THE MOST COMPREHENSIVE MARKETING PLAN IN THE BUSINESS
MARKETING
TIMELINE
• Travis Reed & Associates tailor a custom marketing plan that best suits your home and the market • Photography is ordered and completed before listing your property • Custom color brochures are printed and delivered to your home • A “Coming Soon” E-blast is sent to thousands of Atlanta agents • Listing is uploaded into FMLS, MLS, Zillow, Realtor.com, Trulia, etc. • A Just Listed Postcard is sent to a radius of 500-1,000 homes in your area • Social media posts are scheduled on Farley’s instagram and facebook pages, the Travis Reed & Associates social media sites and the Harry Norman Buckhead Office’s instagram • After each marketing period, an evaluation is scheduled to discuss buyer and agent feedback, response to advertising, our performance and how best to proceed over the next 30-45 days
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DIGITAL
MARKETING
DIGITAL COMMUNICATIONS Targeted eMails - Breakthrough email marketing strategies with professionally designed eCards showcasing your listing to your local community and our extensive agent network. Including: • • • •
Coming Soon eCard Just Listed eCard Caravan eCard Open House eCard
eMagazine - Carefully and thoughtfully crafted five times a year showcasing luxury listings, market updates, and tailored articles. SOCIAL MEDIA Putting your home in front of thousands of qualified buyers, through the use of carefully crafted messages with a mix of text, images, and video. Using the latest social media platforms to resonate and connect with our audience, and promote your property to an expansive customer base. LUXURY PORTFOLIO BANNER AD These online ads which will feature your property are designed to target people in the real estate market in your area by appearing around a radius of the property address or specific cities, as well as utilizing retargeting. What is retargeting? Your ads can be shown across the internet as they ‘follow’ your properties potential prospects, by using a small piece of code attached to the ad. The coolest part? When you click on the online banner ad from the email announcing that the ad is live you will begin to see your own property advertised online as you browse. MOBILE APP With our custom mobile app your property can be viewed anywhere, anytime, from any device. Available on iOS and Android. NEXTDOOR Your property automatically appears on your neighborhoods network, providing localized marketing for your property.
PERSONAL
NETWORK UNIQUE TO TRAVIS REED & ASSOCIATES • With well over 1,000 combined team transactions, Farley has created a vast personal network of agents, clients and friends. • Active involvement in the community • Board membership of several cultural and charitable organizations around the city • Extensive agent to agent network that leads to being called on by other agents to assist in selling hard to move property • Access to 130,000 agents through the HomeServices Relocation Network in major cities like New York, Miami, Los Angeles, and Dallas
THE
BUCKHEAD OFFICE
LOCALLY
KNOWN The Harry Norman, REALTORS® Buckhead Office is the top producing office in the state of Georgia, with sales over half a billion dollars in 2018. The office’s high volume of sales places it is at the forefront of the luxury real estate market in Georgia, holding 13.7% of the market share for homes over $1M. It has the highest sales per agent of any major real estate office in the city and is home to the top 10 agents. These agents have been with Harry Norman, REALTORS® for 190 combined years and have an annual sales volume of over $300M.
$500M+ BUCKHEAD OFFICE SALES IN 2019
18
offices with 1000+ sales associates
RELOCATING
WITH CONFIDENCE
No matter how close or far you’re planning to move, our relocation specialists make your transition easy. Atlanta is home to some of the world’s most notable corporations. Our alliances with prestigious relocation providers make us a trusted adviser to companies that need to move their most valuable asset: their employees. Our comprehensive support services help newcomers feel right at home. We are with you every step of the way.
442
Number of buyers the Buckhead Office has relocated since 2005
THE
BROKERAGE
A COMPANY BUILT ON A
FOUNDATION OF TRUST
“The quality of any product or service is only as good as the customer says it is.” This philosophy has guided both vision and mission of Harry Norman, REALTORS® since 1930. Harry Norman, REALTORS® — a name representing trust, community, service, and integrity. The sales associates, managers, and employees of Harry Norman embody those same values. GLOBALLY CONNECTED WITH 130,000 SALES ASSOCIATES • 600 Brokerages • 55 countries NATIONALLY RECOGNIZED • 41,000 sales associates • 843 Offices • 30 States • Closed over 280,000 transactions with 32 homes sold every hour of every day
REACHING
BUYERS
As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally. Our investments with strategically selected real estate search portals ensure that listings are published on thousands of powerful websites, video channels, and mobile apps. HARRYNORMAN.COM The destination for Atlanta and Georgia real estate searches, attracting more than 87,000 monthly visits and ranking among the most-visited local real estate sites. SYNDICATED PARTNERS All properties listed with Harry Norman, REALTORS® are automatically published it to top Real Estate websits including Realtor, Zillow, Trulia, and The Wall Street Journal. Through these powerful partners, Harry Norman is able to place your property in front of millions of viewers every month.
87k+ MONTHLY VISITS TO HARRY NORMAN.COM
1,000+ SYNDICATED WEBSITES
30k ATLANTA AGENTS WHO RECEIVE EMAILS ABOUT YOUR PROPERTY
INTERNATIONAL
AFFILIATES
1M+
36K+
64%
CHRISTIE’S ANNUAL WEBSITE VISITS
PROPERTY INQUIRIES GENERATED
PROPERTIES LISTED BETWEEN $1 - $3M
Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. We have aligned ourselves with the best in the luxury marketing arena to give your property not only the most exposure possible, but exposure where it counts. Where qualified buyers go when they want to purchase a unique property like yours. Our partnerships include: Christie’s International Real Estate, Luxury Portfolio International, Luxury Real Estate Board of Regents, and Mayfair International in London. CHRISTIE’S INTERNATIONAL REAL ESTATE As an exclusive affiliate of Christie’s International Real Estate, Harry Norman, REALTORS® is distinguished as “best in class.” Being awarded affiliate status grants access to global marketing programs through digital and print mediums as well as highly customized programs catered to fit each client individually. Christie’s holds a worldwide network of more than 145 affiliates in 1,350 offices with a representation of 32,000 agents across more than 50 countries. The benefit from this extraordinary relationship creates the synergy between the global perspective on art, lifestyle and real estate with the local expertise of Harry Norman, REALTORS.® Christie’s is known for their long heritage of luxury and exceptional service, a reputation expected by discerning buyers and sellers with properties at $1 million and beyond. The unique combination of global influence and local connections has established Christie’s as the leading network of exclusive brokers dedicated to the marketing and sale of luxury real estate.
THE
PROCESS
STEP 1:
BEFORE LISTING
• Pull and provide all recent sales information available to me pertaining to your property as well as surrounding properties • Pull and analyze information on other homes available in your area, and current price points • Prepare a pricing report containing all of the information needed to accurately price your home • Set up a face to face listing appointment to discuss your property • Listing Appointment scheduled • Discuss your expectations for your property and agent • Ensure that the marketing skills, experience and strategies that have been laid out specifically for your property meet your expectations • Evaluate your home first hand • Discuss pricing expectations • Establish pricing reflecting current market conditions, sales of comparable properties and other agents opinions • Consider any repairs or updates that may be necessary in order to generate a higher sales price • Any repairs that are agreed upon I will help facilitate
STEP 2:
PREPARING TO LIST • Have home photographed by a professional photographer: • Interior, exterior, and drone shots • Sign will be posted in your yard with a “Coming Soon” rider • Coming Soon E-blast will be sent to thousands of Atlanta agents • Custom color brochure developed and printed • Pre-market networking by our team to discuss your home coming on the market
STEP 3:
LISTING • Home will be uploaded into FMLS, MLS and all other real estate sites, including Zillow, Trulia, and Realtor.com • An agent caravan will be hosted on a Tuesday within the first 2 weeks from 11:30am – 2:00pm • Open House will be scheduled for a Saturday/ Sunday afternoon, open to the public • Gather and communicate all feedback from showings and personally follow-up with perspective leads • Just Listed Postcard sent to a radius of 500-1,000 homes in your area
45% OF BUYERS ATTEND OPEN HOUSES
STEP 4:
CONTRACT TO CLOSE
• Handle all paperwork, negotiations, and inspections during due diligence period • Work directly with our legal counsel to schedule closing date, title search, etc. • Make sure all responsibilities, deadlines and contingencies are met
SUCCESSFULLY
REPRESENTED
240 Cameron Ridge
2922 N. Hills Drive
721 Longleaf
275 Cameron Ridge
SUCCESSFULLY
REPRESENTED
225 Devin Place
7 Independence Place
3132 Fairhaven
2504 Birchwood Drive
FARLEY SIROCKMAN PERSONAL • Atlanta native • Has lived in all different areas of Atlanta including: Buckhead, Sandy Springs, Brookhaven, and currently West Midtown • Married to Matt Sirockman since 2016
404.723.1172 C | 404.233.4142 O Farley.Sirockman@HarryNorman.com FarleySirockmanWeb.HarryNorman.com FarleyMcgrewSirockman
EXPERIENCE • Part of Travis Reed & Associates: o Harry Norman’s top producing small team since 2015 o Over $50 million in sales in 2019 o Voted Atlanta’s #1 Small Team o Won Harry Norman’s top producing small team in volume and units sold in 2019 • Successfully represents buyers and sellers at any price point • Is familiar with all areas and neighborhoods of metro Atlanta • Has vast network of agents around Atlanta ensuring knowledge of coming soon and new listings often before they hit the market AFFILIATIONS • Member of the Atlanta REALTORS® Association • Member of Georgia Association of REALTORS® • Member of the National Association of REALTORS® • Member of the Atlanta Young Agent Council COMMUNITY INVOLVEMENT • • • • • •
THE BUCKHEAD OFFICE 532 E Paces Ferry Road Atlanta, GA 30305
Attended Warren T. Jackson Elementary School, through grade 5 2006 | Graduated Woodward Academy 2010 | Graduated University of Alabama Member of Saint Anne’s Episcopal Church Member of the Kappa Kappa Gamma Young Alumni Group Active member of the Skyland Trail Young People’s Committee o Serves on Skyland Trail’s Southern Shindig planning committee o Chair of Southern Shindig event 2020 • Involved in the Woodward Academy young alumni association • Member of the Atlanta University of Alabama young alumni association • Event coordinator for the Schenck School Sporting Clay for Kids Event
TESTIMONIALS Knowing Farley personally for over ten years, I understood her integrity, tenacity, and dedication to all the endeavors she has put forth. Having the good fortune to work with her as my realtor has only deepened my admiration for her and her professionalism. Farley first prepared an in depth analysis of my home and it’s value. She demonstrated her knowledge of the market by pricing it fairly, marketing it aggressively, and getting me the best and quickest return on my investment. Farley’s competency at negotiation and her knowledge of her profession protected me when inevitable complications arose. I can honestly say that without her skill and hard work, this transaction would have been lost. Throughout the entire process, Farley offered constant feedback and communication. I was never left wondering what was happening as is so often the case. She also went above and beyond helping me coordinate all of the aspects of my move. Her ability to listen to my needs allowed her to find a new home that I love, in a place I never expected. She is one of the best in the business, and I have no doubt all of the clients working with her would agree.
S.D. | Seller/Buyer
Working with Farley was lovely.She took away the stress of looking at houses and made it fun. Came prepared with printouts, comps, and knowledge of the neighborhoods. I’m so happy with my house it couldn’t be any more perfect for me.
404.723.1172 C | 404.233.4142 O
10 OUT OF 10 STARS!
I.W. | 1st Time Homebuyer
Farley Sirockman is an amazing real estate agent! Better than that, she is a fine person. Farley sold our house for full price without even putting it on the market. She then turned around and found us a fantastic townhome in a completely different part of town. Cool under pressure, always available night or day, firm but fair and ethical beyond reproach, we found her to have all the attributes of a first class real estate agent. She is very bright with tremendous people skills, intuition, and a work ethic that is hard to find these days. I would recommend Farley without hesitation.
D.M. | Seller/Buyer
This was the only real estate transaction process that we actually enjoyed enjoyed!
J.M. | Seller/Buyer Farley was great throughout the entire experience. She was quick to answer any questions I have and follow up with any requests/communications with the buyers. She made the process very easy!
A.H.
FARLEY SIROCKMAN
Travis Reed & Associates is the BEST team in the city.
We were first-time homebuyers with very little knowledge about how to find the right place. Farley helped throughout the process. She was knowledgeable, patient, helpful and fun to be with! She truly made the home buying process easy and stress- free. She helped find us the perfect home and we couldn’t be happier. We would recommend Farley to anyone.
D.P. | 1st Time Homebuyer
TRAVIS REED
FARLEY SIROCKMAN 404.723.1172 C | 404.233.4142 O Farley.Sirockman@HarryNorman.com FarleySirockmanWeb.HarryNorman.com FarleyMcgrewSirockman Buckhead Office-532 East Paces Ferry Road, Atlanta, GA 30305, 404.233.4142. HarryNorman.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice