Issuu

Issue 25 Jan & Feb ‘26

Cold as Ice

Face & Body Therapies

Build Better

Business Habits

Carte

Blanche New Year, Fresh Start

Challenging Winter

Hand Care

£6 Million Professional, Public & Product Liability

Our logo might have changed and our membership benefits have improved too, but the dedicated team behind it all remains the same, taking your questions via phone, live chat, social media and in person at events throughout the year.

www.abtinsurance.co.uk / 01789 773 573

ABT is a Specialist Membership & Insurance Provider for the Beauty, Hair, Nails, Tanning & Makeup Industry Including Treatment Risk Insurance Drinks Receptions in the VIP Lounge for you and a Colleague

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Industry News Website

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Scratch Magazine

Digital Beauty & Hairdressing Magazine

Bi Monthly Newsletter

ABT Ongoing Development Marketing & Networking Solutions

Vouchable helping you sell your gift vouchers the best way

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To find out more on how to access your membership benefits, pick up your free membership pack at a show or visit our website.

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Beauty | Hair | Complementary | Nails, Tanning & Make-Up | Salon Full Details, Terms of Business, Application Forms and Policy Wording are available to view online at the website address

T&Cs apply on membership benefits. Head to our website to find out more.

Non-invasive treatments. Non-invasive costs.

Salon Sustainability Trends

Nilofer Aydinli predicts how salons will pivot to become more sustainable this year.

What is NAD+? We explain how NAD+ targets visible signs of ageing at a cellular level.

Cold as Ice

Incorporating cryotherapy and extreme low temperatures into face and body treatments.

its b a H g Buildin st Year Yet

r Be for You frey inspires uss

es od Katie G sh new busin 6! li b 02 to esta to smash 2 es practic

Social Media Trends You Need to Know!

Alicia Humphreys outlines how social media marketing for your business will evolve in 2026.

p o t S

48 in!

Ava Reeves shares how to your turn your business page into a brand that converts. 6

Regulars 16

Live Chat

Industry News

17 28 34 62 68

Social Spotlight What’s New in Beauty

What’s New in Skin Care

What’s New in Nails

What’s New in Hair Care

GLOW 56

Winter

Why sunless tanning is more than just a summer service

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd.

Publisher

Dave Horton dave@abtinsurance.co.uk

Editor

Melissa Dennis melissad@abtinsurance.co.uk

Design

Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

HANDLE with Care Winter presents unique challenges for hand and nail health.

Shaun Peaty shaun@abtinsurance.co.uk 01789 336888

Marketing Manager - Head of Brand Amelia Black amelia@abtinsurance.co.uk

Marketing Executive

Ella Figgitt ella@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

ABT Course Accreditation The Libertine Collection marks the new collaboration between Mark Hayes and Richard Ashforth at Vidal Sassoon.

Tiana Williams tiana@abtinsurance.co.uk www.abtinsurance.co.uk

info@abtinsurance.co.uk www.beautyandhairdressing.co.uk Follow us at

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Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.

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................................................................................................................................................................ From the Editor

Melissa’s must haves

This season…

Dear Readers,

In a sector as trend-led as beauty and hair, the annual announcement of the ‘colour of the year’ is always a moment of anticipation. These shades are not chosen lightly; they emerge from careful analysis of cultural shifts, consumer behaviour and the evergrowing influence of social media. They set the tone for design across fashion, beauty and décor, guiding the creative direction of the year ahead.

For 2026, WGSN and Coloro have selected Transformative Teal, a shade that speaks to redirection and ecological responsibility. It reflects the growing demand from consumers for sustainability and conscious choices. In contrast, Pantone has unveiled Cloud Dancer, an airy white hue that symbolises calm and the desire for a fresh start. Together, these colours highlight the duality of the year ahead; one of reflection and responsibility, balanced with renewal and optimism.

What is clear from these forecasts is that 2026 is set to be a year of change. Change, and transformation, is something our industry knows well. At the start of a new year, it inspires us to broaden our horizons, branch out and embrace new opportunities. In beauty and hair, being open to change is not only about following trends, but also about enhancing your business, elevating your career and ensuring you are prepared for whatever comes next.

At ABT, we are committed to supporting you through this journey. Whether in our membership magazine, on beautyandhairdressing.co.uk, or across our social channels, we will continue to share the latest developments, spotlight the professionals shaping our industry and guide you to the events that deliver the very best in education.

And if you are inspired to embrace colour trends yourself, explore our online features where we showcase nail, makeup and hair looks that bring Transformative Teal and Cloud Dancer to life. With ABT membership, you can enjoy the creativity of change while knowing you have the protection and peace of mind that insurance provides. With trends in mind, in this issue of Beauty & Hairdressing, regular columnist Alicia Humphreys highlights changes in social media marketing and how to make these work best for your business, whilst Ava Reeves encourages you to use your business pages to create a brand that converts into sales.

“I admit it, Emily in Paris is my guilty pleasure, and so too are her short, squared nails in The GelBottle Inc.’s chic Mocha shade.”

“I’m always losing lip products, so AlumierMD LipBoost with its handy carry case, means I’m never without this peptidepacked hydrator.”

Plus, if you’re aiming to take your beauty or hair business to the next level in 2026, Katie Godfrey shares how to build habits for your best year yet. Best wishes,

Melissa Dennis, Editor

“I was recently treated to a demo by celebrity hairdresser Michael Douglas and investing in his mdLondon Wave has brought renewed bounce and volume to my hair.”

Calendar Notes:

If you would like to join or are due for renewal with ABT and the office isn’t open please head to our website which is available 24:7

www.abtinsurance.co.uk The ABT Offices are open 9am – 5pm Monday to Friday (unless stated) Please Call us on: 01789 773573

January

February

March

1 February

Professional Beauty Salon Growth Summit Olympia - London

2 January

ABT Offices Reopen

9am - 5pm 2 January

ABT’s Membership magazine Beauty & Hairdressing Jan/Feb goes live

Scratch Stars Awards 2026

Entries Open!

April

May

19-20 April

1 May

2 March

ABT’s Membership magazine Beauty & Hairdressing March/ April goes live

July 5 July

Scratch Stars Awards 2026

Professional Beauty & Hair Ireland in Partnership with Irish Beauty

ABT’s Membership magazine Beauty & Hairdressing May/June goes live

September

October

November

1 September

4 - 5 October

3 November

ABT’s Membership magazine Beauty & Hairdressing September/October goes live

1 - 2 March

Professional Beauty London 2026 Excel London

1 July

ABT’s Membership magazine Beauty & Hairdressing July /August goes live

ABT’s Membership magazine Beauty & Hairdressing November/December goes live

........................................................................................................................................................................ ABT News

Dear Members, New Year, New Transformations

As the “new year, new me” conversations begin, salons and beauty professionals everywhere are preparing for fresh trims, renewed enthusiasm for wellbeing and increased interest in skin education. Yet transformation is not confined to January, it is the heartbeat of our industry, happening multiple times a day with every client who walks through the salon door. Our role in the beauty and hair profession is unique, blending care with creativity and community. The most forward-thinking salons and beauty brands are embracing this blend, and at ABT we take it further by combining membership with insurance coverage. Membership with ABT is built on consistency, loyalty and trust, and when layered with insurance becomes something even stronger: peace of mind that allows you to focus on your craft, your business and your career.

When education and insurance benefits are embedded into membership, you are not left to navigate risk alone. Instead, you gain the confidence to innovate, expand your services and lead trends knowing you are covered if the unexpected happens.

The ABT team is here to support your growth and success in the year ahead. If you are not already connected with us on socials, now is the perfect time to join our community. You’ll find us on Facebook (AssociatedBeautyInsurance), Instagram (@abtinsurance) and also LinkedIn (abt-insurance). Here’s to transformation, creativity and confidence; here’s to 2026!

In a fast-moving industry where trends, product innovation and upskilling are constant, protection should never be seen as a luxury. Insurance is the silent partner in every service and treatment you provide, enabling you to do what you excel at and enjoy most.

Amelia Black

ABT Marketing Manager - Head of Brand

Accreditation for your Training Courses

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.

A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member. To complete the Accreditation process go to:

www.abtinsurance.co.uk or call 01789 773 573

We Also Provide Insurance Beauty | Hair | Complementary | Nails, Tanning & Make-Up | Salon

Full Details, Terms of Business, Application Forms and Policy Wording are available to view online at www.abtinsurance.co.uk

As an ABT Accredited College What do my Students and I Receive? One Off Fee* ABT is an accreditation provider for the industry offering a one-off fee for your initial application of courses. There are no annual renewals or price per certificate issue costs for those holding an ABT Insurance policy.*

Free Promotion in our Bi-Weekly Newsletters Personalised Onboarding

Once your accreditation has been verified and a digital accreditation pack has been sent, you will be eligible for a personalised onboarding session to show you around your portal taking advantage of all the benefits available to you and your students.

Ability to bring your students for free to trade industry shows and events throughout the year.

Free Promotion on abtinsurance.co.uk

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As an Educator

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VIP TREATMENT at Trade Industry Shows

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Allows your students to

receive 10% off

Available to pick up from shows and events that ABT attend

any of our individual membership packages.

Invitation to ABT Events

Access to discounted Educational Talks

* There are no annual renewals or price per certificate issue costs for those holding an ABT policy.

Ask ABT..........................................................................................................................................................................

Megan, the person behind ABT’s Live Chat service, answers your most common insurance and membership questions.

What are ABT membership benefits & how can I get them? ABT membership not only delivers you Professional Indemnity, Public Liability, Product Liability and Treatment Risk insurance but gives you access to an evergrowing list of benefits that support your career as a beauty or hair professional. These include ABT Salon Owners access to the UK’s leading trade events, such as Professional Beauty London, with early entry and an invitation to ABT Drinks Receptions.

Whilst at these exhibitions, you’ll be able to collect your free ABT VIP Membership Goody Bag, filled with industry discounts and samples from brands and accredited colleges, plus your ABT wristband which enables you to gain entry to Salon Owners Lounges and enjoy complimentary refreshments.

There’s also a free annual subscription to your membership magazine, Beauty & Hairdressing, plus regular e-newsletters highlighting industry updates and new product launches. What’s more, an annual subscription to Scratch magazine is available free for ABT’s Nails, Tanning & Make-Up members and at a reduced rate for all other members. You can also choose an abundance of ABT member exclusive offers including discounts off tickets to the Scratch Stars Party, a free Smart Group 20-Minute Business Review and ABT discounted rates with gift voucher brand, Vouchable.

In addition, your business will be listed on the National Register of Beauty & Hair Professionals created to drive consumers your way and on the ABT’s online Salon Finder directory. Accessing these offers is quick and easy via the ABT Members’ Portal. When you joined or renewed your membership, you’ll have received an email with details. Don’t worry if you can’t find this, just contact us and we can help.

Once you have logged in, scroll down and click on ‘Select Membership Benefits’. Here you’ll see all of the benefits available to your chosen ABT membership package. These are updated regularly, so it’s worth logging back into your portal every now and then to see what’s new. Simply select those you wish to claim and we’ll do the rest! We want you to gain the most from your membership with us, so if you encounter any difficulties, whether it’s logging in, navigating the portal or submitting the form, please don’t hesitate to get in touch wish us and we can help ensure your benefits are set up for you. Reach us via Live Chat at abtinsurance.co.uk, by telephone on 01789 773573 or DM us at @abtinsurance. Your membership is important to us and we want to ensure you feel supported and valued every step of the way.

Ask Megan a question about your ABT membership, insurance or course accreditation on Live Chatat www.abtinsurance.co.uk 16

............................................................................................................................................................... Social Spotlight

Who to follow With growing social media followings, we highlight ABT members influencing the beauty and hair sectors globally.

@nailsbycaroline_ Followers: 181K

Caroline McKillion, owner of ‘by Caroline McKillon,’ shares BTS at her recently refurbished Lisburn-based nail cabin and news from the ABT Accredited @bycarolineacademy as she prepares to launch new courses for 2026! Plus, check out Caroline’s stunning nail art and the inspiration behind her creations.

@ilashedbyimogen Followers: 69.3K

Follow lash artist Imogen and her adventures as founder of ABT Accredited The iLashed Academy® (@theilashedacademy) and iLashedPRO® (@ilashedpro_) lash products. Through her feed she shares inspirational business advice and aspirational BTS content.

@athena.cosmetix Followers: 31.3K

Athena’s feed showcases customised lash and brows created at her studio and ABT Accredited training academy in South East London. Curated by lash, brow and SPMU artist Athena, she shares tips to help students push their artistry and lash businesses to the next level.

Beauty Aesthetics Insurance & Membership abtinsurance.co.uk

LAUNCHING SOON

Industry News..................................................................................................................................................................

Hairdressing charity offers dignity to those living homeless

Volunteer barbers and stylists provided more than 20 free haircuts and simple grooming services at a pop-up salon in Victoria Station, London.

The event was organised by Haircuts4Homeless, the charity that supports those living without a permanent home, and offered a small act of dignity to people experiencing homelessness or housing insecurity.

Haircuts4Homeless was set up by hairdresser Stewart Roberts, who was inspired by the actions of hairdressers around the world cutting hair for the homeless. Commenting Stewart Roberts says:

“Homelessness is not just a crisis of housing, it’s one of dignity, connection and prevention. By setting up outside a major transport hub, we hope to bring the issue directly into public view, let those affected feel a moment of care, and prompt more action from all of us – citizens, authorities, businesses.” Image Credit: Jack Eames Haircuts4Homeless: haircuts4homeless.com

Spiritual Flamingo founder recognised by business network

ABT member Amanda Freeth, founder of Spiritual Flamingo located in Newcastle-upon-Tyne, has been recognised with nominations for three business awards. As part of the Northern Lass Lounge business community, Amanda was nominated for the Confidence Award, Community Cheerleader and the Gift of the Gab Award.

Facebook community, The Northern Lass Lounge, was founded by Kylie Dixon MBE to bring together northern businesswomen, offering practical help, guidance and training. Amanda was also selected to take over the Northern Lass Lounge’s online community for a day, enabling her to share and promote her business amongst its members.

Spiritual Flamingo was launched by Amanda in 2022 after she began experiencing seizures which led to a complete change of life. Through starting her business, she created a calm, nurturing sanctuary to deliver reiki, massage, meditation, sound healing and reflexology treatments and training. Commenting on her success, Amanda (pictured) told us:

“It felt amazing to be honoured because everyone in our business community has worked amazingly and achieved so much this year so I didn’t think I would be nominated. Every women that won an award thoroughly deserved it for their amazing achievements this last year and it was an honour to be part of it.” Spiritual Flamingo: instagram.com/spiritual_flamingo 20

..................................................................................................................................................................Industry News

y r t s Indu s New

The GelBottle Inc. launches new European platform UK-based The GelBottle Inc. has announced the launch of TheGelBottle.shop, enabling nail technicians across Europe to purchase directly from the brand for the first time. The new platform offers the complete TGB experience, including over 500 gel polish shades, the BIAB™ system in multiple formulas and a full range of professional tools, spa products and electronics.

Daisy Kalnina, CEO and Founder of The GelBottle Inc., says: “We’re thrilled to bring The GelBottle directly to nail technicians across Europe. Our community has been asking for easier access to BIAB and all of our products, and TheGelBottle.shop delivers exactly that – the full range of professional-grade products that techs rely on, shipped directly to their door.”

Andrew Barton named European Ambassador

The GelBottle Inc: thegelbottle.com (UK) / TheGelBottle.shop (Europe)

NAK Hair has announced the appointment of celebrity hairdresser Andrew Barton as its European Brand Ambassador.

With over four decades of industry experience, during his career Andrew Barton has won British Hairdresser of the Year and received xArts for his services to hairdressing.

Founded 22 years ago, NAK Hair is Australian owned and made, with over 13,000 salon partners worldwide. Its products are vegan, cruelty-free, eco-friendly and aligned with sustainability initiatives such as One Tree Planted. Commenting, Andrew Barton says:

“I’m thrilled to have been appointed as NAK Hair European Brand Ambassador and look forward to working with the NAK Hair team and hairdresser community creatively, educationally and supporting the brands PR and Marketing campaigns.

“My signature hair work just like NAK Hair is known for its timeless beauty, luxury and vitality and why I chose to work with NAK Hair.” Xpert Professional: xpertprofessional.ie

Industry News..................................................................................................................................................................

All-aboard Fresha’s self-care campaign During December, beauty and wellness booking platform Fresha unveiled one of its largest UK outdoor campaigns to date with a full London bus takeover.

The campaign saw more than 300 “Fresharised” Routemaster buses run across high-traffic routes including Shoreditch, Camden, Oxford Circus, Angel, Hackney, King’s Cross and the West End. Branded with the line “Selfcare just got Fresha”, the campaign was designed to reach commuters, partygoers, shoppers and tourists during the festive rush, when demand for sameday and last-minute appointments peaks.

Timed with rising searches for “selfcare,” the initiative tapped into TikTok’s #LondonCommute trend, making the striking buses highly shareable. James Hayward-Browne, Head of Brand & Content Marketing at Fresha, says:

“Our goal was simple: to meet people where they are. December in London is busy and can feel overwhelming with office parties, Christmas prep, winter skin and hair flare-ups and everything in between. These buses are a reminder that self-care can happen at any time, not just once the new year begins. Whether someone needs a quick reset during their lunch break, a blow-dry before an event, or a pre-flight manicure before heading home for the holidays, Fresha makes it easy to prioritise yourself whenever you need it.” Fresha: fresha.com/for-business

Phorest introduce co-branded marketing solution

Software brand Phorest has released an eBook to support salon owners in better understanding the benefits of partnership marketing. Available to download free of charge, Better Marketing, Together: How Partnerships Are Reshaping Salon & Spa Marketing covers how to identify ideal brand partners, create successful campaigns and implement marketing strategies that deliver measurable results. Avril Kealy, Global Partnerships Content Manager at Phorest, explains:

“Our goal with this eBook was to show that partnership marketing doesn’t have to be complicated. We’ve done extensive research on how business owners can turn collaborations into real results, whether that’s through partnerships they run independently, or through our free OBM solution here at Phorest.” The eBook’s release coincides with the launch of Phorest’s latest solution, On Behalf Marketing (OBM), a fully-managed co-branded marketing solution designed to attract new clients, boost revenue and streamline marketing operations. Download your free eBook using this link: phorestcomresourcesbettermarketing-together

In other news, Phorest is celebrating as its Client Experience Awards (CEAs) mark their 10th anniversary. The CEAs recognise outstanding client care based on verified client to customer reviews collected through Phorest’s inbuilt system. Phorest: phorest.com

..................................................................................................................................................................Industry News

CACI showcase advanced microcurrent globally

CACI International enjoyed a busy final quarter of 2025 with the launch of its Synergy Flex system at three international locations.

In Asia, Mary Overton, CACI’s Global Export Manager, conducted training at Taiwan’s five-star Capella Taipei hotel, where Spa Manager Cynthia Lin was impressed by the system’s versatility and performance. In Europe, in-house training was also delivered at Domaine de Manville in Provence, France, where Spa Manager Stéphanie Arrivé-Renaud praised the impressive results and diverse treatment options, including the 90-minute signature CACI facial and rejuvenating Gua Sha techniques.

Meanwhile, CACI’s Turkish distributors, D2 Grup Medical, held a press launch at the Rene Clinic in Istanbul, attended by CACI Managing Director Dean Nathanson along with Mary Overton, where beauty journalists witnessed Synergy Flex’s advanced microcurrent and LED technologies. Dean Nathanson comments:

“It was a pleasure to be in Turkey for the launch of CACI Synergy Flex. Turkey is a dynamic aesthetics market, and we’re proud to introduce a system that combines advanced microcurrent with LED synergy to deliver visibly lifted, rejuvenated skin.”

Earlier in 2025, CACI announced a partnership with beauty and wellness concierge service Ruuby, enabling CACI Micro-Pro treatments to be delivered by Ruuby’s network of beauty professionals in private homes, hotels and at events. CACI: cacibeauty.com

Sweet Squared named exclusive UK Distributor for Paul Mitchell®

Sweet Squared has announced it has become the exclusive distributor for Paul Mitchell® products in the UK.

Paul Mitchell®, a pioneer in professional haircare for over four decades, is renowned for innovation in salon education, sustainable manufacturing and its stance against animal testing. Its diverse portfolio spans colour, care and styling, designed by professionals for professionals. Jason Yates, President of John Paul Mitchell Systems®, says:

“This partnership with Sweet Squared is about more than distribution – it’s about empowering the professional hairdressing community. Everything we do has the success of the stylist at heart, and we couldn’t have found a better partner to help us support you all.” Samuel and Samantha Sweet, Co-founders of Sweet Squared, add:

“We’re all beyond excited to become the new home for Paul Mitchell® in the UK. We believe that our core values of Love and Respect perfectly align with the Paul Mitchell® ethos of integrity, creativity and care. Together we’re ready to bring something truly special to professionals across the country.” Colleagues at the Capella Taipei are pictured with CACI’s Global Export Manager, Mary Overton.

Sweet Squared: sweetsquared.com

Industry News..................................................................................................................................................................

British brands triumph at breakout awards

Rising UK beauty brands, ByErim and Make Waves, have been crowned winners of the Breakout Beauty UK 2025 accelerator programme.

Launched by Growth Studio with headline partners Boots and TikTok Shop, the programme is the world’s first accelerator dedicated to beauty founders.

From over 200 applicants, the 12‑brand cohort showcased diversity, sustainability and community impact, with 80% female founders and strong BAME representation. Brand founders Erim Kaur (ByErim) and Oliver Batiste and Owen Machon (Make Waves) secured a guaranteed Boots listing across 10 stores and a prize package worth £350,000.

Special recognition prizes celebrated other standout finalists including Stria Lab, which won the Innovator Award; Clear for Men and Ominira Naturals, which shared the Impact Award; Project Plump, which took Best Brand; and Louis Watkins of Clear for Men, who received a Special Recognition Award for his advocacy-led skincare. Growth Studio: growthstudio.com

Erim Kaur, founder of ByErim, secured a guaranteed listing across 10 Boots stores.

Buffed Cosmetics marks 1st anniversary Congratulations to Buffed Cosmetics, which has celebrated its first birthday.

Founded in 2024 by ABT member Victoria Robinson of Victoria Louise Beauty & Training, Buffed Cosmetics has quickly established itself as a goto brand for professional makeup brushes and tools. In just one year, the brand has built a vibrant community, with leading artists such as Lan Ngyuen Grealis, Yasmin Heinz, Boe Wright and Buster Knight embracing its products. Highlights of the year included appearances at UMAE (United Makeup Artists Expo) and a TikTok Creator event in Liverpool, where Buffed connected with creatives across the industry. The brand also partnered with Leeds College, supplying kits and launching its Buffed Cosmetics College Tours programme, offering students hands-on training in makeup application, product design, face chart creation and industry insights.

To mark its first anniversary, Buffed hosted an exclusive event featuring a makeup masterclass and pop-up shop. Looking ahead, Victoria told us: “We really look forward to working with everyone as we go into our second year of business and are looking forward to new product launches and opportunities to work which more creatives.” Buffed Cosmetics: buffedcosmetics.co.uk

..................................................................................................................................................................Industry News

Get financially savvy with Timely’s free course Booking and payments platform Timely has partnered with specialist financial education experts The Curve to launch a free financial literacy course tailored for beauty and hair professionals.

The seven-part online programme provides accessible, practical training in pricing, profit management and financial confidence by addressing the challenges faced by microbusinesses and solo practitioners.

Commenting, Oliver Smith, Timely’s Managing Director UK&I, says:

“It’s time we stopped seeing beauty as a ‘nice-to-have’. This is skilled, essential work that deserves stability and recognition. We want professionals to feel confident in what they do and what they charge – because confidence is the foundation of every thriving business.” To coincide with the course launch, Timely revealed the Beauty on the Brink report, which highlights that while consumer spending on personal care rose 8% in 2024, 21% of salons are running at a loss. Salon owners and self-employed professionals can access the free course here: gettimely.com/finance-course-for-salons

Style-up your salon wear with Buttercups’ new tunics

Salon wear specialist Buttercups Uniforms has recently launched three new tunic designs that deliver style with practicality.

The Fern Ribbon Detail Tunic merge’s function and finesse with a sharp collar, pleated skirt and adjustable corsetstyle sides for a cinched, confident fit. Available in Black, Grey (pictured) and Blush, the tunic is made from Novara bi-stretch satin-backed unbuffed moleskin fabric. Also new, the Meadow Tunic in Black has a sleek neckline and flattering fit, crafted from premium Santiago fabric, which delivers the luxe look of linen without the creases. Buttercups’ most recent launch is the Cassia Eco Tunic in high-energy Lapis Blue. Crafted from 2Life, the brand’s signature recycled fabric made from plastic bottles, the Cassia Eco features a clever faux-wrap front with an easy zip fastening.

All three tunic styles are available from Buttercups’ new website, launched in 2025 following the company’s rebrand which includes a new logo and colour palette. Buttercups Uniforms: buttercupsuniforms.com

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What’s New in Beauty.......................................................................................................................................................

Colour meets care with new liquid blusher

Jane Iredale has launched ColorLuxe Liquid Blush, a weightless, long‑lasting formula that delivers radiant, natural‑looking cheek colour. Designed to melt seamlessly into skin, it has a breathable texture and offers buildable coverage with proven eight‑hour wear.

Enriched with botanical oils, squalane and castor seed oil, the blush hydrates and nourishes while promoting a plump, supple appearance to the skin. An antioxidant blend with vitamin E and UV absorbers helps protect against environmental stressors. Available in seven shades, from soft bronze to vivid coral, the blush can be worn alone or layered for added intensity. Jane Iredale: janeiredale.co.uk

Hot chocolate hair removal

If you love a hot chocolate at this time of year, Harley Waxing’s Chocolate Wax will give you a sweet treat without the calories!

This professional depilatory wax is formulated with pine tree resin, beeswax and essential oils and enriched with titanium dioxide. This new‑generation formula reduces adhesion to the skin, ensuring a soft, gentle removal and enhanced client comfort. Designed for sensitive skin, the low‑melt wax provides smooth application and reliable results, removing hair as short as 1mm without leaving sticky residue.

Available in Hot Wax formulation for use on facial areas, underarms, bikini and intimate areas and in a Strip Wax for larger areas such as the legs, arms, chest and back. Harley Waxing: harleywaxing.co.uk

...................................................................................................................................................... What’s New in Beauty

w e N s ’ t Wha

y t u a inBe Complete control with new four-motor couch

PJS Direct has unveiled the MAXI, a new four‑motor electric treatment couch. Designed for clinics, salons and colleges, the MAXI offers full flexibility, from flat bed to upright chair, thanks to its unique tilting motor, which enhances therapists’ access to the face area. Unlike standard three‑motor beds, the fourth motor enables complete tilt control alongside electric height, backrest and leg rest adjustments.

Upholstered in soft PU microfibre, the bed is easy to clean and maintain for sterile environments.

et al. expands lip & eye portfolio

et al. has introduced the brand’s first lip products alongside new eyeliner shades.

Gloss Balm Lip Colour delivers the shine of a gloss with the care of a balm, enriched with tri‑peptide technology, collagen‑boosting actives and hydrating ingredients. Available in Latte, Blush and Mulberry, it can be worn alone or layered.

A full room package is also available, including the MAXI bed, premium trolley, ergonomic stool and LED magnifying lamp. PJS Beauty Salon Equipment: beautysalonequipment.co.uk

Complementing the new gloss, Line + Define Lip Liner provides a creamy, feather‑proof matte finish with marula oil and plant‑based emollients, available in Buff, Fawn and Chai.

Also new, et al. has added Copper, Moss and Claret to its bestselling Line + Define Eyeliner collection whilst the Define + Blend Brush offers dual‑ended precision for applying, defining and blending eyeshadow and eyeliner. et al.: etalbeautycollective.co.uk

What’s New in Beauty....................................................................................................................................................... ...............................................................................................................................................................Heather Hughes

Studex elevates piercing aftercare Ear piercing expert Studex has upgraded its Advanced 2‑in‑1 Piercing Aftercare and Ongoing Cleanser.

Pro praises Salon System trio for Korean lash lifting

As the Korean Lash Lift trend continues to grow, Salon System’s Lash & Brow Lift is proving a popular choice for professionals. Powered by a cysteamine‑based formula, the system delivers soft curls and healthy lashes. A small, safe level of ethanolamine thioglycolate ensures consistent results, while collagen and panthenol nourish and condition eyelashes. Glue Balm replaces traditional adhesives with a mess‑free solution that offers precise lash positioning and enhanced client comfort. Lisa Stone, Head Educator at Salon System, says:

“I love the Salon System cysteaminebased trio products. They provide a gentler yet highly effective treatment that’s compatible with classic, Korean and brow lamination techniques, creating beautifully soft, fluffy and long-lasting lifts. The system performs exceptionally well on even the straightest and most resilient lashes, with a lash-loving formulation trusted by professionals for consistently stunning results without compromise or damage.” Salon System: salonsystem.com

Responding to customer and retailer feedback, the product now features a precision spray applicator, offering cleaner, easier and more hygienic aftercare. The move from a traditional pour bottle to touch‑free spray reduces contact with fresh piercings, minimising irritation and boosting client confidence. Suitable for hygienic cleaning on the go, the spray also supports long‑term care when changing jewellery.

While the packaging has been refreshed, the trusted Studex Advanced formula remains unchanged, continuing to deliver superior protection, comfort and healing support. Studex: studexuk.com

...............................................................................................................................................................Heather ...................................................................................................................................................... What’s New inHughes Beauty

TIRTIR expands base range

TIRTIR has launched Mask Fit Red Foundation, a radiant liquid formula inspired by the brand’s iconic Red Cushion. Delivering a breathable, transfer‑proof satin glow, the foundation offers up to 72 hours’ long‑lasting coverage while feeling weightless on the skin.

Designed to smooth and even tone skin upon application, it is enriched with red hibiscus, red propolis and astaxanthin to firm, protect and reduce signs of fatigue. A hydrating Water Flower Complex balances moisture levels in the skin, while ultra‑fine powders control oil for a flawless, balanced look. Suitable for a wide spectrum of skin tones and undertones, Mask Fit Red Foundation is available in 30 shades. TIRTIR: tirtir.global

Laura Mercier reveals flawless powder foundation

Laura Mercier has revealed Real Flawless Feathermatte Powder Foundation designed to deliver skin caring benefits along with natural-looking medium coverage. Enriched with silica for oil absorption, dimethicone for hydration and zinc oxide for UV protection, the weightless powder delivers 16‑hour fade‑proof wear, withstanding sweat, humidity and transfer. Pores, fine lines and wrinkles are blurred for a smoother, more refined finish. Lock in the finish with Translucent Hydrating Setting Spray Ultra-Blur, also new to the Laura Mercia collection.

The formula ensures makeup resists fading, creasing or transferring whilst also burring imperfections. What’s more, it hydrates skin thanks to hyaluronic acid, niacinamide and ecotoin. Laura Mercier: lauramercier.co.uk

Salon Sustainability.........................................................................................................................................................

Salon Salon Sustainability Sustainability Trends

If you’re thinking about making your salon more sustainable, 2026 is the year to do it! Many salon owners fear that becoming more sustainable will be a big cost, but by incorporating more eco-conscious practices, salons can save money in the long run.

Refillable products

In 2026, we’ll see many salons start to invest more in refillable products. When it comes to products like shampoo and conditioner, salons will look to offer products that, once finished, clients can return to the salon and simply purchase a refill instead of buying the entire bottle and its packaging again, reducing packaging waste. We’ll also see more salons offering refill stations in collaboration with suppliers as another way to reduce product packaging waste too.

Waste minimisation

One major focus for 2026 will be salons using dedicated recycling containers for materials such as plastics, foils and hair. This provides a great opportunity for salons to work with suppliers to return packaging and audit their overall waste. From this, they may realise the extent of their environmental impact and look at switching to compostable alternatives.

Nilofer Aydinli predicts how salons will pivot to become more sustainable in 2026.

For example, at Enki Towels, all our towels are biodegradable and compostable; they break down within 8–12 weeks and can be disposed of in a compost bin, food waste bin or general household waste due to their ability to biodegrade even in landfill. Looking at biodegradable alternatives is a great way for salons to reduce their carbon footprint and make their salon more sustainable.

Becoming more water and energy efficient

Salons use a lot of water and in 2026 we’ll see owners prioritising ways to be more water and energy-efficient, finding opportunities to cut costs and consumption. This could include installing LED lighting, using eco showerheads at the backwash and reviewing towel options to reduce both water and energy usage. Disposable towels allow salons to eliminate laundry, saving money on detergent, energy and water.

Sustainable ingredients

Now more than ever, salons are reviewing their product offerings, both retail and colour, and shifting away from harmful chemicals and harsh ingredients towards more eco-friendly, natural alternatives.

...............................................................................................................................................................Heather Hughes ......................................................................................................................................................... Salon Sustainability

Many salons have already begun to use ammoniafree colour processes and introduce vegan retail products that cater to a new clientele while being kinder to both the client’s hair and the planet.

Going digital

“By incorporating eco-conscious practices, salons can save money”

Salon Sustainability

As the digital world continues to grow, this is a trend that will only accelerate in the years ahead. Salons will continue to embrace digital tools and move away from paper appointment books, loyalty cards and gift cards. Instead, they’ll adopt online booking systems, e-gift cards and e-loyalty programmes to reduce paper waste while streamlining their operations. There are so many benefits to becoming more sustainable, not just for the salon, but for clients, and of course, for the environment too.

Nilofer Aydinli is Managing Director at Enki Towels, providing salons with hygienic, vegan and eco-friendly towelling products. www.enkitowels.com

Scan me! 33

What’s New in Skin...........................................................................................................................................................

Boost lip hydration & restore skin firmness AlumierMD is extending its professional offering with LipBoost, a peptide‑powered lip emulsion designed to bridge in‑salon treatments and home care.

LipBoost combines Cellfie® liposomal thyme extract to restore firmness, Hyaluronic Acid Filling Spheres™ for instant plumping and palmitoyl tripeptide‑1 to support smoother, firmer lips. Antioxidant vitamins C and E strengthen the lip barrier, while avocado oil and squalane deliver lasting hydration. In clinical trials, an 84% reduction in dryness, improved smoothness and 100% tolerance, even post‑filler, were reported. AlumierMD: alumiermd.co.uk

HOF Beauty introduces exosome collection

HOF Beauty has announced the launch of MCCosmetics’ Exosome Collection, a selection of four medical‑grade vials designed to elevate skin treatments. The range, Exosome PDRN, TRX, Hair and Hyaluronidase, features purified exosome technology in sterile liquid format. Each formulation combines active ingredients such as PDRN, tranexamic acid, niacinamide, hydrolysed collagen and exosomes derived from milk or carrot extracts. Manufactured under strict laboratory conditions, the products ensure exosome integrity through controlled purification and storage, addressing a common limitation in non‑clinical skincare. HOF Beauty: hofbeauty.co.uk

...........................................................................................................................................................What’s New in Skin

w e N s ’ t Wha inSkin Glow Recipe formulates snail-free mucin serum

Glow Recipe has launched Prickly Pear Peptide Mucin, a serum formulated with mucin derived from cacti rather than snails.

In addition, bio‑active peptides, replicating the water‑retaining power of prickly pear cactus, keep skin smooth, bouncy and healthy. It is fragrance‑free, non‑comedogenic and suitable for sensitive skin. Targeting skin hydration, density and barrier strength, the serum provides an instant plumping effect while supporting collagen production and long‑term restoration. Cult Beauty: cultbeauty.co.uk

Gut health meets skin wellness in new biome powder

After seven years of research, Advanced Nutrition Programme™ has entered the functional powders category with Skin Integrate 28 Biome Powder.

Developed for all skin types aged 16+, the supplement is particularly recommended for clients experiencing gut imbalance linked to stress, ageing, alcohol, ultra‑processed diets or inflammatory skin concerns. Backed by 48 clinical studies, the powder transforms into a drinkable wellness shot combining 28 science‑based ingredients. Within 48 hours, it boosts gut bacteria and supports the production of skin‑benefiting postbiotics.

Formulated with 23 plant fibres rich in polyphenols, amino acids to aid collagen formation and wound healing, plus vitamin C and zinc, the product delivers comprehensive skin‑gut support. Advanced Nutrition Programme: advancednutritionprogramme.com

What’s New in Skin...........................................................................................................................................................

Beauty Collagen Complex supports skin, hair & nails

Oriflame has added Beauty Collagen Complex to its Wellosophy brand, offering a salons a retail opportunity in the growing ingestible skincare category.

The raspberry‑flavoured powder is designed to support skin, hair and nail health. Formulated with Verisol® collagen peptides, hyaluronic acid, vitamin C and zinc, the product blends easily into daily routines, whether stirred into water, yoghurt or tea.

The collagen peptides help improve firmness, reduce wrinkles and enhance hydration, while vitamins and minerals provide antioxidant and restorative benefits.

Clinical trials showed 86% of participants reported skin looked less tired and 92% agreed hydration improved after 12 weeks of use. Oriflame: uk.oriflame.com

Hybrid serums protect & prime

et al. has introduced a new skincare‑makeup hybrid designed to enhance foundation wear while protecting skin against environmental stressors. Anti‑Pollution Primer Serums, available in radiant and mattifying finishes, feature Pollushield™ technology to chelate heavy metal particles and deliver antioxidant protection. Alpha glucosyl hesperidin further supports circulation with anti‑inflammatory benefits.

The Radiant Primer incorporates Hydrachrysum™ for long‑term hydration and barrier health, alongside ronastar copper sparks for a luminous glow. The Mattifying Primer uses Matmarine™ to control excess oil without dryness, complemented by Bisabolife™ for soothing, brightening and antioxidant action. Both primers can be applied alone, under foundation or blended with base products. et al.: etalbeautycollective.co.uk

...........................................................................................................................................................What’s New in Skin

Gel‑in‑mask delivers longlasting skin hydration

Teoxane has revealed RHA® Hydra Mask, a new gel‑in‑mask that delivers intensive hydration and visible plumping after just one application.

Formulated with 96% natural ingredients, the mask features a tri‑complex designed to provide long‑lasting hydration for up to eight hours, strengthen the skin barrier and stimulate natural hyaluronic acid production. Key actives include saccharide isomerate to reinforce barrier proteins and patented RHA® (resilient hyaluronic acid) for moisture retention and smoothing along with glycogen derived from sweetcorn to enhance hyaluronic acid performance. Clinical results show a 20% hydration boost after a single use, sustained 8% hydration after eight hours, with 86% of users reporting plumper skin. Teoxane: teoxane.co.uk

Infinity Aqua Fusion integrates six technologies

HOF Beauty has introduced the Infinity Aqua Fusion, a multi‑technology facial treatment system.

The 6‑in‑1 platform integrates hydrodermabrasion, H2O infusion, radio frequency (RF) and electrical muscle stimulation (EMS), electroporation, LED light therapy and diagnostic tools Macrocam skin analysis and Hydration Check. Hydrodermabrasion combines diamond microdermabrasion with exfoliating solutions, while H2O infusion hydrates using bio‑intelligent peptides and multi‑weight hyaluronic acid. RF and EMS remodel collagen and enhance firmness, complemented by electroporation for deeper serum penetration.

A seven‑wavelength LED mask, including near-infrared, provides a calming wellness treatment to finish the Aqua Fusion treatment. HOF Beauty: hofbeauty.co.uk

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Cryotherapy.....................................................................................................................................................................

While we often encourage clients to shield their skin from the harsh effects of winter weather, controlled cold therapies, known as cryotherapy, can offer significant benefits for the face and body across all skin types.

Dermatologists have used cryotherapy since the 1960s, primarily with liquid nitrogen, to treat surface skin conditions such as benign lesions and viral warts. Today, as research continues to highlight the advantages of extreme low temperatures for common skin concerns, practices like skin icing and cryotherapy-inspired products are gaining popularity. Such products and treatments have wide-ranging benefits. By constricting blood vessels, inflammation is calmed and puffiness reduced; the skin’s immune defences are strengthened against environmental aggressors. In addition, boosted collagen production supports elasticity and firmness whilst pores are tightened which smoothes skin texture and minimises the appearance of fine lines and wrinkles. The experts in beauty and aesthetic technology at Zemits explain:

“Naturally, cold therapy has a tremendous positive impact on the skin by constricting and toning blood and lymphatic vessels. This eventually leads to improved skin immune response and helps to prevent premature skin ageing caused by skin inflammation and sun damage. “Cold impact, in general, is well known for its positive ability to stimulate blood circulation upon contrast temperature stimulation, enhancing oxygenation and nourishing skin cells, leading to a brighter and healthier complexion.”

Incorporating extreme low temperatures into face & body treatments.

Skin therapists, salons and spas have access to a wide range of technologies and tools designed to deliver skin icing and cold therapies within your professional treatments. From advanced multifunctional devices to simple handheld tools inspired by ancient practices, there’s a cryotherapy solution to bring a winter glow back to client’s’ skin this season...

.................................................................................................................................................................... Cryotherapy

The Repêchage® Triple Action Lift Peptide Cryo Facial combines cryo actives, advanced peptides and nutrient-rich seaweed extracts to deliver visible lifting, firming and rejuvenation of the skin.

This multi-phase professional treatment utilizes the Repêchage® Triple Action Lift Peptide range, formulated with four cuttingedge peptides, cryotherapy and seaweed to restore vitality and resilience. At the heart of the protocol is the application of a dual-layer cryo mask, designed to intensively refresh, tighten and revitalise the complexion.

“Your clients will love the immediate cooling sensation, the lifting effects and the radiant results,” says Lydia Sarfati, CEO and Founder of Repêchage. “For optimal outcomes, I recommend the Triple Action Lift Peptide home care collection so your clients can continue to see long-lasting benefits between visits.” The at-home collection includes Triple Action Lift Peptide Cooling Mist, Serum and Cream. Repêchage® UK: beautyfromthesea.co.uk

The iS Clinical Fire & Ice Facial combines warming and cooling sensations to rapidly resurface the skin. This advanced treatment stimulates cellular renewal, refines texture, clears and minimises pores and softens the appearance of fine lines.

Despite its intensive exfoliation, the facial leaves no residual peeling. Instead, skin feels deeply hydrated, with immediate visible results and no downtime required. The treatment unfolds in two stages; firstly, a warming Resurfacing Masque delivers powerful exfoliation, thanks to sugar cane extract (a natural source of glycolic acid), retinol and niacinamide. This is followed by the Rejuvenating & Hydrating Masque, a cooling, refreshing blend infused with hyaluronic acid and extracts of aloe vera, grape seed, green tea, rosemary and peppermint. To complete the experience, a tailored selection of iS Clinical’s cosmeceutical serums and creams is applied, leaving the complexion smooth, radiant and revitalised. Harpar Grace International: harpargrace.com

Cryotheraphy..................................................................................................................................................................

The Toskani Pro Age Mask delivers an ice-like cooling sensation that firms, hydrates and enhances luminosity.

This professional sheet mask is designed to cover both the face and neck, effectively targeting concerns common to mature, tired or dehydrated skin. Infused with marine collagen, bio-matrix repair extract and hydrolysed wheat protein, it stimulates collagen production, improves elasticity and visibly smooths fine lines. This versatile mask is an ideal add-on to professional facials or can be offered as a stand-alone express treatment, providing immediate and noticeable results. The Glow Group: glowskinhealth.com

The CryoElegance Facial is carried out using Zemits ColdRestore CryoElegance™ technology which applies extra-low temperatures, between -4°C and +4°C, safely and promotes skin health through enhanced blood circulation, addressing common concerns including ageing, pigmentation and inflammation. The treatment helps to tighten skin pores, reduce the appearance of fine lines and, when combined with a healthy lifestyle, targets local fatty deposits on the double chin to achieve a firmer, more sculpted result. Skin is tightened, puffiness reduced and collagen and elastin production boosted. The eye area can be lifted and firmed and the jawline sculpted and defined. In addition, the Zemits ColdRestore CryoElegance™ device can be used in body contouring to provide a firmer and more toned appearance.

The device features a smart LED touch screen and comes with two medical grade handpieces, small for targeted facial treatments and a larger version for body therapies. Zemits: zemits.co.uk

.................................................................................................................................................................. Cryotheraphy

Professional haircare brand Hair.TOXX has introduced a world-first cryotherapy hair service designed to repair, regenerate and rehydrate the hair and scalp.

The Kryo Therapy Treatment uses sub-zero technology at -16°C to seal nutrients deep into the hair cortex, delivering up to 264% more shine and hydration in a single session. The service begins with a consultation to identify scalp and hair concerns, such as dry hair, hair loss, frizzy hair, greasy scalp, sensitive scalp, dry scalp etc. This is followed by the application of a bespoke blend infused with Amazonian actives including açaí berries, glacial water, hyaluronic acid, avocado butter and propolis. The tool then seals in the treatment. The hair is rinsed before -Zero Frizz Leave-in Conditioner applied and the hair is blow-dried.

Hair.TOXX: instagram.com/hairtoxx.uk

Crystal Clear Skincare’s Skinstorm device layers six treatments to instantly firm, plump and hydrate using a patented approach of oxygen skin saturation and keeping the skin cold. The Skinstorm treatment commences with the Oxygen Ice Vortex Cleanse, ideal for dull and congested skin, which deeply cleanses and oxygenates with an infusion of chilled pure dissolvable oxygen.

Next, skin is resurfaced using next generation microdermabrasion and healed with Phototherapy Light targeting lines, wrinkles, acne scars, stretch marks and pigmentation. Following this, the Oxygen Ice Peel combines dissolved oxygen with a blend of AHAs and the application of freezing temperatures, oxygenating, energising and resurfacing. The fourth element is Oxygen Ice Needling with Drone Technology. Microneedling infused with oxygen creates micro-channels and delivers a blend of active ingredients that stimulate collagen production.

This is followed by High Pressure Injection, a precision-led treatment that saturates skin with active compounds, delivering noticeable plumpness without the use of needles. The Skinstorm treatment is concluded with Triple Fusion Phototherapy, a unique therapy that merges Red, Blue, Green and NearInfrared light to bolster skin strength. Cystal Clear Skincare: crystalclear.co.uk

Alicia Humphreys.............................................................................................................................................................

Social Media Trends you actually need to know! Alicia Humphreys outlines how social media marketing will evolve in 2026 and what this means for your business pages.

#1. AI-Assisted content becomes

the norm, not the novelty

We’ve officially moved from “AI is scary” to “AI is my little marketing sidekick.” But in 2026, we’re going a step further.

What this actually means for you:

• AI will assist with content creation, not replace humans.

• Platforms like Instagram and TikTok will introduce more built-in AI tools.

• Businesses will use AI for content topics for their audience before they trend.

• ChatGPT-style bots will become standard on websites and DMs.

The big shift?

Clients will expect faster replies and more personalised responses, and AI will help you deliver that without burning out.

#2. Long-form content makes

a major comeback

Short-form isn’t dead, but users are craving depth again. Think:

• Carousel storytelling. • 60–90 second Reels. • LinkedIn articles. • TikTok “mini documentaries”. • YouTube Shorts pointing to longer videos.

People want value, not fluff and the businesses willing to share proper insight will stand out in a sea of 7-second trends. Why this matters: This is incredible news for small businesses, especially service providers, because your expertise becomes your superpower.

#3. Trust-driven content

outperforms aesthetics

2026 is the year we officially leave “perfect feeds” behind. Audiences want:

• Real faces. • Honest storytelling. • Behind-the-scenes. • Case studies. • Screenshots. • “Here’s what didn’t work” posts. Pretty graphics still have a place, but trust-first content converts better. Trend takeaway: Being real is no longer a trend, it’s the strategy.

#4. Search becomes a bigger

deal than the algorithm

Instagram, TikTok, Pinterest, YouTube… they’re all turning into search engines. People are no longer scrolling aimlessly, they’re searching for:

• “Best social media manager for small business”.

• “Hair colour trends 2026”. • “Best nail tech in my area”. • “Why aren’t my ads working?”.

.............................................................................................................................................................Alicia Humphreys

What you need to do:

• Use clear keywords in your captions. • Include keywords in your on-screen text in Reels.

• Add searchable titles to your videos. • Make your bio SEO-friendly.

If you don’t optimise for search, you won’t get found.

(and more necessary)

Cost-per-click will continue to rise in 2026, but so will automation.

• Autopilot A/B testing. • Auto-generated creative suggestions. • Smarter interest and behaviour modelling. • More data, even with stricter privacy laws.

to boom

More platforms, especially Instagram and TikTok, will allow:

• In-app purchases. • In-app bookings. • In-post “buy now” buttons.

For service-based businesses, this means:

• More in-app deposit options. • Faster conversions. • Less friction for your client.

#5. Paid social gets smarter Meta, TikTok and Pinterest ads will offer:

#6. Social commerce is about

Your customers won’t need to leave the app to book you, which means more bookings.

What this means for your business in 2026

✗ You don’t need…

What to expect:

Small budgets will still work, but only when paired with:

• Clear messaging. • Solid audience targeting. • Strong creative.

Paid + organic will become the winning combo for business owners in 2026.

To follow every trend To dance on TikTok An aesthetic life to grow online

✔ You do need… Messaging that speaks directly to your ideal client Clear value in your content A human-first brand A consistent posting schedule

Scan me!

A strategy that doesn’t rely on luck

Alicia Humphreys is Owner of Pink Fox Socials who help salons grow their social media presence and attract new customers. Check out their socials at @pinkfoxsocials. pinkfoxsalonsocials.co.uk 45

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Ava Reeves.......................................................................................................................................................................

p o St

! n i

g n i d n e W

Ava Reeves shares how to your turn your business page into a brand that converts.

When it comes to curating a social media page that reflects your business’ energy and ethos, you don’t need another ‘100 hook ideas’ download. You need to use your voice and show up in a way that feels authentic to you. Your clients can feel the difference between forced and flow. A polished page without your energy might get followers, but it won’t convert them into loyal clients. And it will drain you if you feel boxed into one type of content (creatives, I see you) This is where most get stuck. They post consistently, tick all the boxes…yet something still feels flat. That’s because you’re not meant to blend in – you’re meant to be felt.

.......................................................................................................................................................................Ava Reeves

1. Stop curating. Start connecting

3. Be brave enough to be different

If you want your brand to feel calm, grounded and empowering, your tone, visuals and captions should reflect that. If you want it bold and confident, show up that way, don’t hide behind another Canva carousel template.

Be patient, building an aligned audience takes time and playing the long game pays off.

People don’t just buy services anymore, they buy energy. They’re drawn to how you make them feel, not just what you do. Instead of asking, “What should I post?” ask, “What do I want my audience to feel?”

The most magnetic people online aren’t the loudest, they’re the realest. When everyone’s following trends, courage builds trust. Before posting, ask: “Does this feel like me?” If not, don’t post it. Authenticity is your algorithm.

4. Clarity converts

Post from your authentic energy, not performance and watch how magnetic you become.

2. Tell the story behind your work

Clients don’t just want before-and-afters, they want why (remember, we are nosey).

Share the moments that shaped your business:

• Why you started • Lessons learned (yes, mistakes count) • Values that guide you • The kind of experience you want clients to have

Your story creates emotional connection. Connection creates conversion. I started my beauty business in my spare flat as a single mum and grew into a recognised figure in the lash industry. People resonated with my journey because I shared the realness, not just the highlights.

A confused audience never buys. When someone lands on your page, they should instantly know:

• What you offer • Who it’s for • How to book or buy

Write captions and bios that sound human (not like our good friend Mr Chat GPT). Instead of “We offer a range of hair extensions,” try: “London’s go-to salon for natural-looking hair extensions.” Simple, grounded and real always wins.

5. Energy first, strategy second

Your page is an energetic mirror. Post from alignment, remember your why and your business becomes a brand that converts naturally because people trust it.

If you’re ready to rediscover your voice, realign your message and grow a business that stands out because it’s you, I’ve created something to help. Get daily insights in your email for 30 days to simplify, align, and show up online with confidence and clarity. Message “GROWTH” to @aligningwithava on Instagram and I’ll do the rest.

Ava Reeves is a beauty professional, educator, mentor and podcaster. Connect with her on Instagram at @AligningwithAva to become aligned, empowered and thrive.

Scan me!

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NAD+ Skincare................................................................................................................................................................

NAD+: Targeting visible signs of ageing at a cellular level

In the ever‑evolving beauty industry, an ingredient generating excitement among skin specialists is NAD+ (nicotinamide adenine dinucleotide). Once confined to the world of cellular biology, this coenzyme is now making its way into serums, creams, masks and ingestible skincare as an effective anti‑ageing treatment.

Playing a critical role in energy metabolism, DNA repair and cellular communication, NAD+ is found in every living cell. It powers mitochondria, the “batteries” of cells, and activates sirtuins, enzymes linked to longevity and healthier cell function. Like most cellular processes, as we age NAD+ levels decline, leading to reduced cellular efficiency, slower repair processes and visible signs

of ageing such as fine lines, dulled tone and loss of elasticity in skin.

Traditional anti‑ageing ingredients, such as retinol, peptides and hyaluronic acid, primarily work on the skin’s surface or stimulate collagen production. NAD+ targets ageing at the molecular level, addressing the underlying cellular decline, supporting the skin’s ability to repair DNA damage and regenerate cells.

By neutralising free radicals, NAD+ can reduce oxidative stress, boost cellular metabolism to improve skin texture and radiance, enhance barrier function to keep skin resilient and reduce damage from UV exposure and pollution.

“NAD+ improves skin texture, keeps skin resilient and reduces UV damage”

.................................................................................................................................................................NAD+ Skincare

NAD+ in skincare

NAD+ molecules are relatively large and it may be that an NAD+ derivative may be more stable for use in topical products and supplements. Brands incorporating NAD+ often combine it with other actives to maximise results. NAD+ may be paired with antioxidants like vitamin C or E, hydrating agents such as hyaluronic acid, collagen-stimulating peptides or barrier‑strengthening ceramides.

A person’s NAD+ levels can be boosted by ingestible supplements or intravenously (IV). NAD+ supplements have already gained traction among those wanting to support skin health from within and offer retail potential for salons. For example, Curated Beauty London’s Inner Confidence supplement is formulated with NMN (nicotinamide mononucleotide), a form of vitamin B3, that helps replenish NAD+ levels (curatedbeauty.london).

For example, Medik8’s Advanced Pro-Collagen+ Peptide Cream includes Growth Factor MiniProtein™ to stimulate collagen levels, paired with NAD+ Longevity Booster to optimise absorption (medik8.com). Remember to look for products and formulations backed by credible science and transparent testing.

If you incorporate NAD+ skin products into your professional facials, these can be marketed as ‘premium’, whilst having NAD+ topical products for purchase to support in-salon treatments, will differentiate your salon. The NAD+ trend is still in its early stages, but with consumers increasingly educated about cellular health, NAD+ products look likely to be in demand in 2026.

Katie Godfrey...................................................................................................................................................................

BUILDING HABITS FOR YOUR BEST YEAR YET Katie Godfrey inspires us to establish new business practices to smash 2026!

New year, fresh energy. But let’s be honest, January can also bring a bit of pressure.

Everywhere you look, people are shouting about goals, resolutions, and “new year, new you.” However, you really don’t need to overhaul everything overnight to make this your best year in business. What you do need is consistency, clarity and habits that actually move the needle. I’ve been in business for over 16 years and the biggest lesson I’ve learnt is, it’s not the massive leaps that create success, it’s the small, intentional actions you repeat every day, even when you don’t feel like it.

So, if you’re ready to start strong and stay strong, here are some habits to lock in this year:

.................................................................................................................................................................. Katie Godfrey

1. Plan, don’t panic

So many salon owners and beauty pros start the year winging it. Posting on their socials when they remember, chasing clients last minute and wondering why things feel all over the show. Instead, take a few hours each week to plan your content, offers and goals. When you’re intentional, you take back control. Create a “CEO morning” once a week. Coffee, planner and no treatments. Just you working on the business, not in it.

2. Know your numbers

If you don’t know what’s coming in and going out, you’re guessing and guessing doesn’t grow a business. Start tracking your weekly income, expenses and profit. You will be amazed how quickly your decisions get smarter when you can see the real picture. If you don’t understand your numbers or know how much profit you’re making per treatment, use the Salon Success Manager App which you can download at salonsuccessmanager.com

3. Prioritise energy

You can’t pour from an empty cup. Working until you’re exhausted doesn’t make you successful, it makes you burnt out. Protect your energy like it’s your biggest business asset (because it is). Sleep, movement, time off, they’re not luxuries, they are strategy.

4. Invest in support

Whether it’s a mentor, a cleaner or a new team member, you don’t have to do everything yourself. The fastest growth I have ever had came when I started letting go. Delegation isn’t weakness, it’s leadership.

Sometimes you need to invest in the support, even if it feels scary to get to the next level.

5. Keep learning

The beauty industry moves fast. Stay ahead by learning about marketing, money and mindset, not just treatments. You can be the best at what you do, but if no one knows about you or you are undercharging, it’s going to be a tough year.

6. Celebrate every win

Too often we’re so focused on the next goal that we forget to appreciate how far we’ve come. Each client, review or new skill is a step forward. Celebrate it; that energy builds momentum.

The new year isn’t about becoming a new version of yourself, it’s about becoming more intentional. The business you want this year is built in the quiet moments. The daily discipline, the mindset shifts and the courage to keep going when no one’s clapping yet. Let’s make 2026 the year you finally create a business that gives you more money, freedom and joy.

Scan me! Katie Godfrey is an award-winning business strategist, best-selling author of Get Off the Tools and host of The Life of KG podcast. She runs masterminds, events and retreats worldwide, helping thousands of beauty, hair and aesthetics professionals grow and scale their businesses. instagram.com/kg_katiegodfrey kgbusinessmentor.com

WINTER

Sunless Tanning..............................................................................................................................................................

Tanned skin may be synonymous with summer, but there’s no reason clients shouldn’t embrace a golden glow in winter. Whether maintaining radiance from a winter holiday or simply seeking a confidence lift, sunless treatments offer more than just tan. Many clients report feeling happier and more self-assured after a professional tan. “Clients want a mood boost at this time of year; a professional tan delivers that instantly,” says Nicola Matthews, founder of British tanning brand Sienna X (sienna-x.co.uk).

Skincare meets sunless tan

Modern tanning products are no longer just about pigment, but also skincare. Hydrationboosting actives such as multi-weight hyaluronic acid and niacinamide help tans develop evenly and fade gracefully. Cleaner, more stable DHA blends now deliver smoother finishes with less of the traditional tanning solution aroma.

“In recent years we’ve seen some exciting shifts in sunless tanning, with formulas now caring for the skin as much as creating colour,” explains Nicola.

“One of the most exciting developments is the introduction of DMI (Dimethyl Isosorbide),” notes ABT Member Izabela Jachowska, awardwinning spray tan artist and founder of Spray Tan Leicester (spraytanleicester.com) and The Tanning Academy UK. “It enhances delivery of DHA and other actives, creating deeper colour, smoother fade and improved longevity. Some Why sunless tanning is more than brands using this ingredient in their marketing just asolution summer service. strategy calling their ‘sweat resistant’”.

Why sunless tanning is more than just a summer service.

Post-treatment innovations are also reshaping the industry. “Another new addition in the tanning industry is post-tan oil, a blend of dry oils which is applied by gun right after the tan solution, to hydrate and improve longevity,” explains Izabela.

“Traditionally during spray tan courses, trainers repeat the mantra “avoid oils”. However, oils from seeds like jojoba and almond work wonders for skin and tan. The oil which should be avoided is mineral oil.”

Glow

............................................................................................................................................................... Sunless Tanning

Sunless Tanning..............................................................................................................................................................

Driving winter bookings

For those clients who tan regularly during the summer, but don’t rebook during the winter months, it’s time to reposition the treatment through a targeted marketing campaign.

“January and February are great months to inspire clients with the feel-good boost that a healthy glow brings,” suggests Nicola. “Simple, uplifting campaigns like ‘Feel Good Glow’, or bundling spray tans with skincare, waxing or brow treatments, give clients a great reason to treat themselves. “Ideas like ‘Rid January Blues in 15 minutes for a week-long summer feeling’ is another great approach to drive bookings… Posting real client beforeand-afters, sharing winter tanning tips and reactivating lapsed clients with a VIP offer can make a big difference.”

Izabela adds: “Email marketing also works well to remind old clients about tanning. Your campaign could include information about dry skin in the winter and how a professional tan may help to reduce this dull look.”

Professional expertise vs. DIY

“Not every client can afford regular professional treatments and as therapists we have to respect that and help guide them towards the best results,” Nicola cautions.

“A professional spray tan is a completely different experience to tanning at home. You’re giving clients expert DHA matching, perfectly even application in all those hard-to-reach areas, natural contouring and a finish that develops evenly. “Most importantly, clients

walk out feeling instantly confident that their tan is professionally applied.”

Emphasising the skills you have as a trained sunless tanning expert is also important, educating clients about the difference between a professional and home tan. Izabela advises:

“In your marketing, you could explain that spray tan artists understand the science behind tanning, skin limitations, how to choose the correct base and DHA level and how to properly prep and protect areas like hands, elbows, knees and feet. “We balance pH, apply barrier cream, customise the solution and finish with blending techniques.

“Professionals don’t just apply colour; we create a personalised treatment that delivers better longevity, evenness, depth and finish than any self-tan can achieve at home.” However, you should also be sensitive to your clients’ choices and respect those that choose to apply their treatment themselves, as Nicola explains:

“It’s also true that some clients need to prioritise their budget on other treatments. That doesn’t have to be a lost opportunity, in fact, it’s where retail tanning becomes a powerful add-on. High-quality home tanning allows clients to maintain their glow between appointments, and this becomes incremental revenue for the therapist without adding treatment time to the diary. “When therapists position both options as part of a personalised glow plan, they

naturally increase client loyalty, treatment frequency and retail sales. It becomes a win-win for the client and the business.”

Keeping your kit in top condition

If you’re running a winter tan campaign, you’ll need to refresh your stocks of solutions and disposables, but should you worry about replacing your key kit? “Although the tanning industry evolves extremely quickly, with good care, equipment can last for years but only if it is regularly maintained,” says Izabela. “I always recommend regular deep

............................................................................................................................................................... Sunless Tanning

“Professionals don’t just apply colour; we create a personalised treatment” - Izabela Jachowska

cleaning of machines, guns, filters and extraction units plus replacing parts before they fail.” “Check your gun spray pattern, your machine airflow, and your tent fabric. If everything is running smoothly, there’s no need to replace it. Quality kit, cared for well, really does stand the test of time,” Nicola adds.

In addition, don’t forget to ensure your air filtration system is serviced and working effectively. “The number-one essential is an extraction fan; this should be considered a standard, not an upgrade,”

warns Izabela. “For salons or home-based businesses, an extraction booth offers the highest standard, though it’s a bigger investment. Even for tent tanning, a high-quality extraction fan with reusable filters makes a huge difference. Although the initial cost is higher, the benefits are huge.”

Turn the page to see some of the products and equipment that could benefit your tanning treatments this winter…

Winter tanning is no longer just about colour, it’s about confidence, skin health and professional expertise. With evolving formulas, smarter marketing and well-maintained equipment, you can keep clients glowing all year round.

Sunless Tanning..............................................................................................................................................................

TanOrganic’s “skincare-first” approach pairs DHA with organic aloe vera juice, hyaluronic acid and nourishing plant oils to counteract dryness and support the skin barrier.

EcoCert certified TanOrganic is ideal for clients with sensitive or compromised skin, including those with eczema, psoriasis or dermatitis. Formulas are gentle and non-irritating, being free of perfume, SLS, silicone and certified organic, vegan and cruelty-free, with natural colour guides and food-grade preservatives. The brand’s seasonal line-up includes Self Tan Oil, a dry oil that builds a natural glow; the original Self Tan Lotion with 84% aloe vera juice; Instant Tan, a wash-off body foundation; and Anti-Ageing Facial Drops with peptides and stem cells for radiance. The Kind Brand Company Ltd: uk.tanorganic.com

Azure Tan offers seven Pro Mist Solutions alongside a lightweight spray tan machine engineered with stainless steel components to deliver ultra-fine atomisation, ensuring fast, full coverage and streak-free results. Designed for salons, the system increases flow, speed and control, leaving clients with a flawless finish.

The brand’s innovation lies in its dualbase technology that can be blended to neutralise unwanted undertones: Green for skin with pink and red undertones, and Violet for yellow undertones. Azure Tan also emphasises caring for skin, infusing its products with hyaluronic acid, ceramides and B vitamins to hydrate and nourish.

The collection also comprises face tanning serums, mousses and gradual lotions. Azure Tan: azuretan.ie

............................................................................................................................................................... Sunless Tanning

Sobe Tan Sunless Solution, suitable for use in professional spray tan guns, contains just six ingredients and no harmful additives, delivering a natural, caramel-toned guide that develops into a flawless glow suitable for all skin tones.

The solution is available in Rapid Caramel Rinse (14%), Caramel Overnight (10%), Caramel (7%), Clear Rapid (14%), Clear Overnight (10%) and Clear (7%) formulas to suit a wide range of clients. PETA approved vegan and cruelty-free, products do not contain FD&C dyes, alcohols, erythrulose, chemical preservatives or fragrance. What’s more, Sobe Tan Sunless is packaged in sustainable glass or aluminium bottles. Sobe Tan: sobetan.com

Sienna X’s True Spray™ TS700 Machine and Gun is designed for busy salons and mobile beauty professionals. It has a lightweight design featuring durable metal components and uses less solution. Advanced super fine spray technology offers more control for full body tans as well as contouring. An easy-set density dial allows adjustment in just two half turns for fast, accurate set-up and precision spraying.

Glow Recipe Watermelon Glow Niacinamide Hue Drops have been designed to instantly warm the complexion while delivering long-term skin benefits.

Formulated with skin brightening niacinamide, the tinted serum helps even tone and minimise pores, while antioxidant-rich centella, hydrating hyaluronic acid and soothing watermelon extract nourish the skin. The lightweight, buildable emulsion absorbs quickly, making it suitable for all skin types, including oily and acne-prone. It can be applied alone, mixed with foundation or used as a highlighter or subtle shimmer shadow. Cult Beauty: cultbeauty.co.uk Glow Recipe: glowrecipe.com

It has a powerful motor and its compact sizer makes the True Spray™ TS700 suitable for use on the go as well as easy to store between treatments.

There’s also a choice of Sienna X vegan spray tan solutions formulated with high quality DHA and erythrulose plus Q10, vitamin E, aloe vera and green tea. Choose from Original in 6% to16% DHA and Express 1HR, Olive in light-medium, medium-dark and Express 1HR or 8% Clear Spray Tan Solution. Sienna X: sienna-x.co.uk

What’s New in Nails.........................................................................................................................................................

Coco & Glow launches cuticle & bodycare collection

Coco & Glow is a new body and cuticle care brand created using luxury butters and oils. The brand has been founded by nail tech Tricia Moore and her sister Julie, who comes from a finance background, with products handmade in small batches.

Coco & Glow’s range includes 99% natural Scented Cuticle Oils, available in 30ml bottles and 120ml refills plus 3ml pens and 1.5ml keyring pens, ideal for retailing. Cuticle oils come in a choice of 20 different fragrances.

In addition, 98% natural Emulsifying Sugar Scrub and Natural Body Butter are both available in 10 scents. There’s also a Nourishing Body Oil, made with jojoba, rosehip and sweet almond oils, in nine different aromas. “We wanted to make cuticle and bodycare that felt joyful and luxurious, not so clinical – something that brought colour, scent and a bit of fun back to the salon space,” explains brand co-founder Tricia Moore.

“Every product is made from scratch with our own formula, here by us in Co. Tyrone, using around 98% natural ingredients. Our Triple Butter Body Butters and Emulsifying Sugar Scrubs are blended with mango, kokum and shea butters, while our Cuticle Oils and Body Oils are ﬁlled with nourishing plant oils and our signature dessertinspired scents. We are delighted to be stocked in stores and salons across Ireland and in the UK.” Coco & Glow: cocoandglow.com

Rich and luminous emerald introduced Leighton Denny has introduced Emerald Envy, a limited-edition polish that redefines green with a deep, jewel-toned shimmer.

This opulent shade is glamorous and glossy, delivering regal glamour for evenings, sparkle for special occasions or a confident statement for everyday wear. Commenting, Leighton Denny MBE, founder of the eponymous brand, says:

“Emerald Envy is all about confidence and self-expression. Green has so many personalities – from subtle, soft shades to bold, statement tones. This one is for when you want to stand out, defy expectations and feel completely unstoppable. It’s rich, luminous, and endlessly captivating – everything you want from this kind of nail polish.” Vegan and cruelty-free, the polish offers a long-lasting, high-gloss, chip-resistant finish, paired with a wide brush for effortless application. Leighton Denny: leightondenny.com

..........................................................................................................................................................What’s New in Nails

w e N s ’ t a h W inNails

Celestial hues inspire limited edition collection

Andreia Professional has revealed a limited edition gel polish collection inspired by the grandeur of the night sky.

Lucky Star comprises six new shades, capturing shimmering stardust tones and deep celestial hues suitable for wear from day to evening. Starry Sky is dark purple blue with gold shimmers; Shooting Star, milky white with holographic stars; and Stardust, is a light nude with gold and silver glitters. In addition, Lunar Eclipse is a deep red metallic; Pink Nebula, is rose gold with holographic glitter; and Black Hole is black with red glitter. Each offers intense shine, excellent coverage and up to four weeks of wear. Salon Services: salon-services.com Sally Beauty: sallybeauty.co.uk

Orly reveals adaptive colour + care hybrid

Orly Beauty has introduced a smart tint that not only strengthens, hydrates and corrects nail discolouration but also adapts to every wearer’s pH to create unique shades of pink.

Available in 01 Warm and 02 Cool Blush tones, Orly pH Perfector is a colour + care hybrid that instantly reveals a personalised pink hue with a tint-effect. The blush will naturally fade or can be removed using Orly Cutique.

The formula is fortified with antioxidants vitamins C and E, mastic gum oil to strengthen nails, a silica-enhanced texture for smooth application plus a pH reactive dye that transforms from colourless to blush pink. Tal Pink, Vice President of Business Development at Orly, says:

“At Orly, we’ve always believed that beauty should be personal and expressive. pH Perfector celebrates individuality: no two shades are the same, because your nails, like your personality, deserve their own unique touch.” Orly Beauty: orlybeauty.com

Hand & Nail Care.............................................................................................................................................................

“By sharing tailored aftercare tips, professionals position themselves as trusted experts” - Sara Pinto, Andreia Professional

HANDLE with Care

As temperatures drop and central heating rises, winter presents unique challenges for hand and nail health. For professionals, this is the time to educate clients, and stock shelves, with targeted solutions that protect, repair and nourish.

“Hands and nails are just as exposed to external aggressors as the face. Frequent exposure to harsh chemicals, lack of hydration and external trauma can all impact their condition,” explains Sara Pinto, Andreia Professional’s Nail Product Director.

Constant exposure to cold air, fluctuating indoor heating and frequent handwashing strip away natural oils, leaving skin cracked and feeling tight. Nails, meanwhile, lose flexibility and hydration, leading to peeling, splitting and breakage. For salons, this seasonal stress underscores the importance of recommending products that combine hydration, barrier repair and protection.

.............................................................................................................................................................. Hand & Nail Care

Hero ingredients When curating winter hand and nail care ranges, look for formulations that feature ingredients that not only deliver results, but also resonate with clients increasingly attuned to science‑backed beauty: Humectants (glycerin, hyaluronic acid): Draw moisture into the skin, ensuring lasting hydration. Rich emollients (shea butter, cocoa butter): Smooth rough patches and create a protective layer. Barrier builders (ceramides): Reinforce the skin’s natural defences against water loss.

Nail strengtheners (Vitamin E, biotin, keratin): Support resilience and reduce brittleness. Cuticle conditioners (jojoba, almond and coconut oils): Penetrate deeply to soften and protect delicate cuticle tissue.

Gentle exfoliants (urea, lactic acid): Remove dead cells, allowing active ingredients to absorb more effectively.

Professional care recommendations

Moisturise, moisturise, moisturise: Encourage clients to apply hand cream after every wash. Position travel‑size tubes as “on‑the‑go essentials.” Nighttime rituals: Suggest intensive overnight treatments with occlusive balms, paired with cotton gloves for enhanced absorption.

Cuticle oil on-the-go: A drop of nourishing oil massaged into the nail bed throughout the day prevents dryness and promotes healthy growth. Most pro brands offer cuticle oil pens for retailing to busy clients.

Protective practices: “Clients should also protect hands with gloves when cleaning or washing up and ensure a diet rich in vitamins and minerals to strengthen nails from within,” advises Andreia Professional’s Sara Pinto.

Retail & salon opportunities

In‑salon treatments, such as paraffin wax dips or hydrating hand masks, can be marketed as indulgent winter luxuries that also deliver visible results, partnered with bundles of hand cream cuticle oil and protective gloves for use at home.

“Education is a powerful tool for preventing damage and building client trust. Nail techs should demonstrate how to use homecare products like cuticle oils and nourishing treatments to maintain nail health between appointments,” Sara explains.

“Winter is the season to champion hand and nail wellness”

“By sharing tailored aftercare tips based on lifestyle and nail needs, professionals position themselves as trusted experts, encouraging clients to invest in long-term care and premium retail solutions.”By spotlighting the right ingredients, educating clients on protective routines and offering curated product solutions, you can transform seasonal challenges into opportunities for care, loyalty and sales. Read on for some treatment and retail solutions...

Hand & Nail Care.............................................................................................................................................................

Leighton Denny Rebirth Intensive Hand & Nail Cream and Nail Rebirth Intensive Capsules create a complete winter rescue system for hands and nails. Packed with shea butter, the hand and nail cream nourishes and moisturises without leaving an oily residue and although it has an ultra-rich texture, is rapidly absorbed. A blend of rosemary extract, almond oil, chia seed oil, neonyca and sunflower oil softens and hydrates the skin. The capsules have a 99% plant-based formula that conditions the nail bed, strengthening, repairing and hydrating. Twist the cap off each capsule and massage the oil into bare nail beds until absorbed. There’s enough oil in each capsule to treat all 10 nails on fingers and toes. Leighton Denny: leightondenny.com

TGB SPA™, by The GelBottle Inc., is a luxurious line of professional products designed for spa manicure and pedicure treatments.

Highlights include Clean Care™ Liquid Soap with vitamin E and glycerin, and Pillow Powder™ Indulgent Repair Soak with almond oil and vitamin E to refresh and nourish. TGB Mineral Scrub™ offers a bergamot and sandalwood scent with vitamins C and E, while Therapy Mask™ Purifying Glow Treatment combines French pink clay and hyaluronic acid to detoxify and hydrate. H20 Cream™ blends seven botanical oils for deep hydration and Better Balm™ Universal Skin Saviour restores dry skin and cuticles with shea Butter and vitamin E. Products are also available in sustainable refill pouches. The GelBottle Inc.: thegelbottle.com

.............................................................................................................................................................. Hand & Nail Care

CND™ Pro Skincare is a professional system developed with a unique prebiotic complex to exfoliate, hydrate and moisturise the skin. Designed to reinforce the skin’s barrier, the range nourishes hands and arms, leaving skin soft, smooth and luminous.

The collection combines both physical exfoliation using sea salts, citric acid and sodium citrate along with chemical exfoliation thanks to AHAs and urea. Most products feature a subtle cucumber fragrance, while the mineral bath blends eucalyptus and tea tree oils for an invigorating, deodorising effect. Hero products include Hydrating Lotion, a lightweight massage lotion enriched with the prebiotic complex; Exfoliating Sea Salt Scrub for radiant, polished feet; and the two‑step Exfoliating Scrub and Activator system for hands and arms, formulated with rice bran oil, shea butter and avocado oil. Sweet Squared Ltd: sweetsquared.com

The Andreia Professional LAB: Range offers a complete, targeted system from cleansing and strengthening to hydrating and perfecting. The collection’s Cuticle Oils are enriched with mineral oils to hydrate and nourish, helping to restore moisture and resilience. Fragile nails are reinforced with the collection’s Strengthening Base Coat and Hardener products.

In addition, Andreia Professional LAB: Hydro Calcium treatment restores hydration and repairs the nail surface by replenishing moisture and delivering calcium-rich minerals that reinforce the keratin structure, while the range’s Whitener renews the appearance of dull or yellowed nails by using optical brighteners and gentle exfoliating actives. Salon Services: salon-services.com Sally Beauty: sallybeauty.co.uk

What’s New in Hair...........................................................................................................................................................

Osmo® relaunches Colour Revive® collection

Osmo® has unveiled its new and improved Colour Revive® range, a collection of intensely nourishing, colour‑depositing creams designed to refresh salon‑perfect colour in just three minutes. Enriched with avocado oil to restore and linseed oil to lock in shine, and free from ammonia and peroxide, the formulas prevent fade while leaving hair soft.

Now available in larger 250ml sizes, Colour Revive offers versatile use as a quick in‑salon service, a vibrant toner or an easy at‑home refresh between appointments.

The collection spans 11 shades, ranging from icy blondes to vivid reds and experimental pastels, encouraging self‑expression with long‑lasting vibrancy. Osmo: osmo.uk.com

Luxurious styling & shampooing whatever your space

Takara Belmont has introduced The One, an all‑in‑one styling chair and shampoo unit that combines luxury, ergonomics and space‑saving design. Suitable for all salons, even those with limited space, the unit enables you to deliver hair, beauty and Head Spa services at a single service point.

The One feature Takara Belmont’s Yume Series basin, a full lie‑flat backwash bed, gel‑filled cushions, thermostatic water control and a dual‑function shower head. Motorised functionality allows seamless adjustment of the chair and basin height, enhancing both your client’s experience and your own comfort.

The unit is available in a wide range of upholstery finishes and colours with optional cushions, pillows and accessories to offer extra levels of customisation. Takara Belmont: takarahairdressing.co.uk

........................................................................................................................................................... What’s New in Hair

w e N s ’ t a Wh in Hair

New serum protects vulnerable hairlines

Scandinavian Biolabs is advancing prevention‑first haircare with the debut of its Bio‑Pilixin® Hairline Booster, a precision‑engineered serum and massage tool designed to protect and strengthen the hairline. Powered by the brand’s clinically tested Bio‑Pilixin® formula, rich in plant exosomes and stem cell technology, the booster helps slow early thinning while supporting long‑term vitality. With key actives including Capilia Longa®, niacinamide and an amino acid blend, the serum promotes hair strength, durability and regrowth.

Andreia Professional introduce colour care range

Andreia Professional has debuted its Color Coat collection, a professional-grade system designed to protect, nourish and extend vibrancy in coloured hair.

The serum is applied using the refillable stainless‑steel applicator, which features six precision balls for targeted delivery and a cooling massage effect, enhancing absorption and stimulating circulation.

Scandinavian Biolabs: scandinavianbiolabs.co.uk

Products are formulated with Antioxidant and Protein Hair Booster, blending quinoa protein, prickly pear extract and avocado oil to strengthen, hydrate and enhance shine while shielding against external aggressors. The Color Coat lineup includes shampoo, conditioner, mask, leave-in treatment and serum, each formulated to seal the cuticle, reduce fading and ensure a luminous, vibrant colour. Grafton International: graftons.co.uk Andreia Professional Hair: andreiaprofessionalhair.co.uk

What’s New in Hair...........................................................................................................................................................

Innovative hair retail lines introduced For salons looking to add new retail lines, Hair Made Easi has unveiled four hair care innovations designed to make styling quicker and kinder to hair whilst maintaining styles and extensions.

Leading the collection is the XL Luxury Drying Wrap, an extra-large microfibre wrap that reduces friction, frizz and drying time for all hair types. This is complemented by the XL Luxe Satin Sleep Wrap, which offers overnight protection to minimise tangles and breakage during sleep. The XL Luxe Shower Wrap, a waterproof extra-large wrap, shields styles from steam, humidity and moisture helping to maintain blow-dries, smoothing treatments and hair extensions for longer. Completing the line-up is the Easi Nourish Hair Oiler, a two-in-one scalp oil applicator and massager. This innovative tool features a refillable, pump-activated chamber that releases oil directly onto the scalp with precision and no mess. Hair Made Easi: hairmadeeasi.com

Boost body with Mood’s new thickening system

Mood is tackling the challenges of fine, limp hair with the launch of its Body Builder Thickening System, a professional-grade range created by hairdressers for hairdressers.

Powered by pea protein (Pisum Sativum), rich in amino acids, the system has been formulated to strengthen hair structure, boost volume and provide antioxidant protection against external aggressors. Embracing clean beauty, all formulas are vegan, crafted with natural and biotechnological ingredients and a warm caramel-tonka fragrance. The collection includes Body Builder Densifying Shampoo, Densifying Filler spray serum, Bodyguard Volume Mousse and Bodyguard Lifting Mist volumiser, each designed to deliver fuller, healthierlooking hair with long-lasting style retention. Mood: moodhaircolor.com

........................................................................................................................................................... What’s New in Hair

Andreia Professional expands blonde system Andreia Professional’s new Developer Cream Power Blonde works in synergy with the brand’s Power Blonde colouring and lightening systems, delivering up to five levels of lift with care and control.

Available in 10 Vol (3%), 20 Vol (6%), 30 Vol (9%) and 40 Vol (12%) strengths, the creamy formula ensures smooth application, while blue-violet pigments neutralise unwanted warmth for clean, cool results. Featuring Plex Technology to protect and nourish hair, the developer also has a light fragrance for a more pleasant salon experience and is free from parabens, phthalates, DEA and gluten.

Grafton International: graftons.co.uk Andreia Professional Hair: andreiaprofessionalhair.co.uk

Shed’s new mist takes styling to new heights

Shed has formulated an[gel], a new liquid sculpting gel spray designed to deliver professional-level hold with effortless, natural movement. Infused with amino acids to boost manageability and conditioning agents to enhance radiance, Shed an[gel] offers flexibility, shine and frizz control on all styles from voluminous waves to defined curls. The lightweight mist allows even application and can be used on damp hair for sculpting or dry hair for refreshing styles.

Alan Howard: alanhoward.co.uk

Hair Trends......................................................................................................................................................................

The Libertine Collection marks the first new collaboration between Mark Hayes, Senior International Creative Director, and Richard Ashforth, International Creative Director, at Vidal Sassoon.

The collection reimagines the rebellious glamour of the Bright Young Things of interwar London. Staying true to Sassoon’s heritage, it fuses sharp geometry with fluid spontaneity, resonating with Gen Z’s casual confidence and fluid beauty.

Left to right: Cut by Kitty Latham, Colour by Pink Grubb Cut by Zsolt Nagy, Colour by Janice Hunter Cut by Leon Haworth, Colour by Chloe Thompson

...................................................................................................................................................................... Hair Trends

Cut by Leon Haworth, Colour by Reiss Hatcher 73

Cut by Daniel McCourt, Colour by Pink Grubb

Hair Trends......................................................................................................................................................................

Credits

Photography: Ray Kesham & Harry Miller Styling: Matt Carroll-Grubb & Michelle Kelly Makeup: Marina Keri, Manabu Nobuoka & Paola Vrijheid

................................................................................................................................................................. Did You Know?

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The Practitioner’s Secret: The Invisible Tool That Turns Any Space Into a Sanctuary

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People may forget what’s being said or what they did, but they will always remember how you made them feel, for emotion leaves a lasting signature that words never can. For beauty professionals working in hair, nails, aesthetics or holistic care, the environment you create shapes your clients’ entire experience. The service matters, but how your clients feel in your space is what stays with them. One powerful invisible tool can elevate that feeling instantly: natural scent. Why natural scent works so quickly Scent travels directly to the limbic system – the part of the brain responsible for emotions, memory and stress. For clients who arrive rushed or overwhelmed, this immediate pathway helps them settle and feel calmer within moments. Natural vs synthetic fragrance Synthetic fragrances may trigger memories, but they cannot regulate emotions or support the nervous system. Their chemical makeup can sometimes cause headaches or irritation. Natural essential oil blends are created from natural botanicals and interact with the emotional centres of the brain and regulates your nervous system responses. Some uplift (lime, orange), some relax (lavender, camomile) and others ground and balance (pine, ﬁr). This is why natural scent can shift a client’s emotional state so quickly. The NeuroScent approach Founded by British psychologist and aromatherapist Olga Melita, NeuroScent blends neuroscience with pure botanicals to support emotional balance, resilience and clarity. The Tatler Beauty Awards 2025 Wellbeing Set, paired with the elegant waterless Mini Portable Diffuser, offers beauty professionals an easy way to bring calm into their practice and personal life. A simple shift, yet a transformative one – natural scent can turn your workspace into a sanctuary of emotional renewal.

Beauty & Hairdressing January & February 2026 Issue 25