towards
introduction
It is my pleasure to share with you the new 3-year strategy for the Beatson Cancer Charity. In preparing this strategy, we have spent time talking. We have talked to people affected by cancer, our staff and volunteer team and the wider network of NHS and research colleagues who we have the privilege of working alongside. These conversations have helped to shape the vision, direction of travel and strategic goals that form the basis of our future priorities.
Over the next three years we will continue to strive for a future where cancer no longer holds the same challenges and impact as it does today. At the same time, we will be there to support and care for those who are dealing with that impact in the here and now. We will keep our focus and goals simple, moving
Towards Tomorrow – Empowering better outcomes through care and commitment
Thank you for being a part of our mission and for helping us to make a difference.
Gillian Hailstones CEO
How we support our individuals and families
We heard from individuals, families and communities affected by cancer who told us about the value of our services. They talked about the importance of comprehensive wellbeing support, advice and help with work related issues and psychological based programmes of support for life with cancer, or life after cancer treatment. We also heard about the importance of help to understand and manage living with grief having lost someone we love to cancer. These conversations demonstrated the trust and respect placed on our services and made us even more determined to ensure the continued and consistent delivery of care and support to those who need it most. It renewed our energy and enthusiasm for continuing to innovate and develop how we deliver existing support in order to reach more people while also staying open to new and emerging need. This will remain a key priority now and in the future.
How we support our NHS colleagues
Our clinical colleagues told us about the value and potential that is unlocked by working in partnership with the Beatson Cancer Charity. This allows the Charity to channel the support and funds so generously donated by supporters into areas where it can add most value, supplementing the high-quality care already provided by NHS staff and services. This partnership approach allows both the Charity and the NHS to maximise impact and enhance patient experience through co-ordinated and complementary planning and delivery of cancer treatment and care.
How we support research
Our research colleagues spoke to us of the value of research funding provided via our Grants Programme. Once again using a co-ordinated and complementary approach, working closely with academics, other third sector organisations and the wider research community, the charity has added value to existing research, enabled new developments and discoveries and supported these translating into clinical trials and new treatment regimes. This work is vital to ensure that the future of cancer treatment and care continues to improve and advance and so continues to form a key part of our future priorities.
How we need your support
We also heard from our amazing supporters who talked to us about the importance of connecting with our cause and seeing first hand the impact and outcomes that we can achieve working together. Their support underpins all that the charity achieves and represents real and tangible community and societal support for those facing the challenges that cancer can bring. Respecting this motivation and continuing to provide a way for individuals, communities and business’s to give in a meaningful way will remain key to helping us achieve our ambitions.
Our commitment to you
Crucially we also heard that language and storytelling can have a profound effect on people when they are already feeling vulnerable and anxious. The impact of cancer is close to us all with 1 in 2 people affected by the disease. We all see firsthand the experiences of our family, friends, neighbours and work colleagues as they are diagnosed and treated. That is why we will continue to be honest about the impact of cancer while remaining hopeful for what can be achieved when we come together to care for and support each other.
who we are
our mission
Beatson Cancer Charity supports people affected by cancer, every step of the way from the hospital ward right to the heart of the communities we serve. We provide a range of services, as well as fund specialists posts, research and education programmes to invest in a better future for cancer patients and their families.
We collectively achieve this by providing patient-facing services, funding a variety of specialist posts and delivering enhancements to services, facilities and equipment.
We inspire innovation, working with everyone to make a difference to cancer treatment for patients.
Our behaviours should reflect our core values and employees should also understand the needs of others and do what they can within the scope of their roles to ensure that this is at the heart of the services we provide.
We put people at the heart of everything, adopting a tailored approach to support the people who use our services we provide.
We are accountable in everything we do, conducting ourselves with the utmost integrity, treating people with respect by building trust.
Our behaviours should reflect transparency in our actions, decisions and communication with both people at work and those we support. Ensuring we are honest and open about our interactions and decision making.
We treat everyone with dignity and care, respecting their individuality and inspiring hope.
Our behaviours should ensure that we at Team Beatson respect and value each other as individuals and as professionals within our roles.
We use our creativity to devise new and innovative ways of working for the benefit of our patients, supporters and families.
Our behaviours should inspire others either as a colleague or as a manager of teams. Encouraging new ideas and new ways of working across Team Beatson.
We work closely with clinical, academic and cancer care partners to add value to the patient pathway and loved experience.
Our behaviours should support a collaborative working environment through building trusting relationships. At Team Beatson we promote and encourage effective communication across our teams and individuals to help foster better collegial working.
We are professional and seek to continuously improve, show leadership within our field and act as a catalyst for positive change at local and national level.
Our behaviours should promote ongoing and continuous personal development through continuous learning and growth. At Team Beatson we encourage our staff to create and support a culture of proactive knowledge sharing and embrace any challenges on this journey.
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Inverclyde satellite opens End of treatment bell unveiled
our partners
In order to achieve the best outcomes for individuals and families affected by cancer it is important that we work collaboratively with colleagues from a wide range of settings. Through maintaining key relationships across these different areas of practise, the Charity is able to understand areas of need, opportunities for development and effective ways of delivering care and support where it is needed most.
health and social care partnerships
primary care teams
nhs acute hospitals
scc – patient and information services subgroup west of scotland psychological therapies steering group
cross party brain tumours
cross party group on cancer prehab
impact goals
in our everyday activities we ensure we work towards three key impact goals that will support our mission.
Providing a better future for cancer care GOAL 3 supports and shapes better treatment experiences, better treatment outcomes anda better future for cancer care.
vision, purpose and values
Delivering a Grants programmethat
strategic goal one
planning and delivering compassionate and caring services and support.
to deliver against this goal, we will:
lead the way in planning and delivering high quality wellbeing
support to people affected by cancer within Beatson West of Scotland Cancer Centre and satellites.
enhance and expand our outreach services to ensure individuals
have the knowledge skills and support needed to navigate the challenges of cancer in the wider community setting.
continue to build the knowledge and evidence base for expertise in cancer support - sharing our learning and knowledge to underpin practise development in the field.
seek opportunities to grow and expand our programme of support in an intentional and considered direction, driven by the experience and insights of those with lived experience of cancer and harder to reach groups.
strategic goal two
delivering a grants programme that supports and shapes better treatment experiences, better treatment outcomes and a better future for cancer care.
to deliver against this goal, we will:
continue our commitment to fund projects that enhance Clinical Excellence, Practical Care and Support and Research and Innovation.
devise and deliver a Grants Strategy that clearly identifies Beatson Cancer Chrity’s funding priorities and how these align to the wider healthcare and research environments.
continue to build and invest in our networks to ensure our grant giving is accessible and relevant to a wider audience, supporting a range of small, medium and large projects.
enhance our systems and reporting to better demonstrate the impact and outcomes of our grant giving.
strategic goal three
raising funds in a respectful, considered and meaningful way.
to deliver against this goal, we will:
fundraise with care, when it matters, in support of work that reflects our shared values and respects the people behind every contribution.
continue to build meaningful and authentic relationships, recognising and valuing the key role of our donors and supporters in achieving our aims.
embed reciprocity across all our work by creating stronger, more direct connections between supporters and the impact of their contributions.
stay creative and innovative in how we fundraise, nurturing diverse income streams that sustain our mission.
framework for delivery
Our framework for delivery demonstrates how we will continue our commitment to invest in the skills, expertise and value base of our staff and volunteers.
purpose led approach to people and culture
data, insights and technology that improve our understanding
communications and marketing that respect the impact of cancer
a clear and visible presence across key cancer treatment locations
a strong digital footprint to support engagement
a governance system that ensures the organisation runs effectively
financial stability through comprehensive planning and management
Beatson Cancer Charity
The Beatson West of Scotland Cancer Centre 1053 Great Western Road Glasgow, G12 0YN 0141 212 0505 | info@beatsoncancercharity.org www.beatsoncancercharity.org
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