San Bernardino Press MONDAY, JANUARY 26, 2015 - FEBRUARY 1, 2015
sanbernardinopress.com
How Starbucks Hopes to Profit from MLK Day O pinion By NICK KIPLEY According to an article published by the Boston Globe in 2011, sales of the Frappuccino make up roughly a fifth of Starbuck’s revenue. Possibly to counter a reputation as a venue that makes 20% of its money in what are arguably just coffee milkshakes, Starbucks also offers a variety of products supporting the good cause: a community bulletin board, inoffensive bestsellers about protagonists changing the status quo through championing a noble cause, bottled water that allegedly raises money for drinking water programs in Africa, and selected CD’s of eclectic music performed by top artists collaborating in an effort to raise money for famine relief, an end to human trafficking, AIDS research, a cure for cancer, etc. This does a lot to corroborate Starbuck’s image as not just another fast-food-style chain selling beverages big enough to drown a cat in, but as a meeting place where social consciousness, community
activism—and corporate altruism—flawlessly comingle. Huge corporations like Starbucks, Apple, Nike, et. al have learned to market positions of selfless activism by painlessly co-opting figures from the “politically correct” canon. A recent, prominent example of this comes from an ad run by Starbucks in the New York Times which shows the alphabet sequence printed backwards in white letters upon a black background. Its letters “MLK” are highlighted in red. Beneath this text, also in white font, made highly visible against a full-page sea of black, reads the call to action statement: “It’s time to look at things differently. Again.” Is this statement telling us that if we find ourselves arranged within a sea of hierarchical conformity, all we need to do is change the way the system is viewed in order to gain a startling new perspective? In this case, that perspective leads to some crackly, inner-speaker of pop-culture and history, which
Crimes Against Children Detail responded and continued the investigation. Through their investigation and interviews, detectives discovered the daycare owner’s son sexually abused at least three children on a number of occasions while they were in his care. The suspect was left unsupervised with the children, in the home, during
Not so fast: Officials Question San Bernardino Low Ranking for Jobs By Vickie Vértiz
the times of the abuse. On January 18, 2015, the suspect was arrested for multiple sex crimes and booked at San Bernardino Juvenile Hall. Detectives are still conducting follow up investigation with the other children in the daycare. Investigators are concerned there may be other
On the list of the 150 “Best and Worst Cities to Find a Job,” released by the financial information website WalletHub, San Bernardino ranked last. The San Bernardino Sun quoted the Washington D.C.based WalletHub who said the report was designed to help people to make the right decision who are looking to relocate for work. “This study was released right after the new year,” when some might be looking for a new job, said Jill Gonzalez, spokeswoman for WalletHub, “especially now with unemployment falling within the last couple of years, I think this is becoming more and more of a really hopeful goal for a lot of people.” She added: “We [are] hoping that people that are willing to relocate to get that better job can take a glance at this study and can see where the best, and not so great, places are to get one.” WalletHub included the 150 most populated cities in the United States, said the Sun, and used variables such as job opportunities, housing prices, and employment growth to generate their findings, said the paper. The Sun added that additional metrics included “median annual income, industry variety,
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Dr. Martin Luther King - Courtesy Photo
resonate with the words, “I Have A Dream.” Displayed directly below this message is Starbuck’s logo. Thus, the only information we are given is that the largest coffee chain in the nation—who makes billions selling high calorie coffee milkshakes—shares the same beliefs as the greatest American civil rights leader of the 20th Century. Wait. What? Not advertising anything but the Starbucks brand, the Please see page 2
Children Abused by Son of Daycare Owner On January 17, 2015, the parents of a three year old boy brought their child to the Highland Sheriff’s Station to report the sexual abuse of their child while he was cared for at a licensed in-home daycare in Highland. The victim disclosed several acts of sexual abuse perpetrated by the 17-yearold son of the daycare owner/ provider. Detectives from the
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