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2026 Q1 - January/March Connections

Page 1

Connections BRYAN / COLLEGE STATION CHAMBER OF COMMERCE

JANUARY - MARCH 2026


Calendar

Features

2

A N OTE FR OM GLEN BR EWER

3

N E W MEMBER S

6

CH A M BER P R OGR AMS

8

G R OW C OLLEGE STAT I ON

12

B/CS Chamber of Commerce President & CEO

JANUARY

0 1. 0 8 . 26 B U SINESS AF TER HOU RS Texas A&M Foundation

0 1. 28 . 26 ECO NO MIC O U TLOOK CO NFERENCE

Welcoming New Businesses to Bryan/College Station

Hilton College Station

FEBRUARY

0 2.19 . 26 B U SINESS AF TER HOU RS

Business After Hours

Capital Farm Credit

0 2. 24 . 26 CO MMU NIT Y IMPACT AWARDS LU NCHE ON

A City On The Rise

Pebble Creek Country Club

0 2. 26. 26 TASTE O F AGGIEL AN D Brazos County Expo

AC A D EMI C SUC C ESS

MARCH

0 3.19 . 26 CRAWFISH BO IL

Brazos County Expo Complex

14 16 20 23

D E LU X E R I BBON C UT TI NGS Celebrating the Start of Something New in B/CS

0 3. 26. 26 CHAMBER DAY

0 3. 26. 26 B U SINESS AF TER HOU RS B R I DGI NG T HE GAP :

Allen Honda

Attracting Gen Z In The Labor Market

CH A M BER P R OGR AMS

Young Professionals of Aggieland

COM M UNI T Y SP OTLI GHTS

To reg ister for Chamb er eve nt s , s ca n the Q R cod e above or call t he C ha m be r office at 97 9.260.5 2 0 0


A WORD FROM

GLEN BREWER

CHAMBER OF COMMERCE BOARD OF DIRECTORS ZACH ETHERIDGE Board Chair

J AY R U D I N G E R

Chair-Elect Vice Chair Administration

KARLA CASTILLO

Immediate Past Chairman

J O S H K R U PA Vice Chair Business Enhancement

R H O N D A WAT S O N

Howdy,

Vice Chair Community Enhancement

J O E L B R YA N

It was wonderful seeing everyone at our 2025 Annual Banquet! We were proud to celebrate the outstanding leadership that continues to shape our community. Each year, the Chamber banquet highlights the Who’s Who of Brazos Valley businesses, and this year was no exception.

Vice Chair Communications

AMELIA MCCRACKEN

Vice Chair Membership Enhancement

GEORGE MCCOY

Vice Chair Financial & Physical Resources

GENERAL JOE RAMIREZ Vice Chair Leadership Division

Congratulations once again to Former State Representative John Raney, Citizen of the Year; Jason Cornelius, Volunteer of the Year; and Andrew Scifres with Guaranty Bank & Trust, Ambassador of the Year. These individuals truly embody the service, dedication, and excellence that move our community forward. As we close out another remarkable year in the Bryan-College Station market, many of you are already planning for 2026. Our Economic Outlook Conference (EOC) is designed to equip our members with the tools, trends, and data needed to successfully navigate the year ahead. Our EOC planning committee works year-round to bring meaningful, actionable insights to our business community. I often say: if you’re not at the Chamber’s Economic Outlook Conference, your competition probably will be. We look forward to seeing you there! This edition of Connections is packed with timely updates and valuable information. We are thrilled to share news from the Young Professionals of Aggieland, housing updates from the B/CS Regional Association of Realtors, insights on workforce and labor market trends from Spherion Staffing, as well as contributions from our local government regarding what the year 2026 has in store for our local economy. At the Bryan-College Station Chamber of Commerce, we truly believe we are stronger together. Thank you for your membership, your involvement, and your dedication to building a thriving, resilient community. Together, we’re creating a brighter future for Bryan-College Station.

J A I M E C AVA Z O S Secretary

JOHN ALLEN LINDA CLARK CAMERON COMIRE JOHN MAGRUDER JUSTIN MANNING KANDIS MARTINEZ PRENTISS MADISON K AT H E R I N E M O O R E SUZANNE NUEBERGER DELORES CRUM ANNA DUDLEY CODY JONES D O U G LY L E S E VA R E A D - WA R D E N JOHN SEIGLER JARED STEFFEN ALEX TRAN

STAFF GLEN BREWER President/CEO

ROYCE HICKMAN Community Liaison

CARRIE ARCHER Manager of Membership

JENNY BAKER Manager of Finance

VICTORIA MARTINEZ

Here’s to a successful 2026!

Manager of Marketing & Communications

JAMIE HILL

Manager of Business Development GLEN BR EWER P resi dent & CEO

KELLI SANFORD Executive Assistant

L I N D A E S P I R I Q U E TA Receptionist

SANA ASKARI

Programs & Marketing Assistant

Chamber Connections is a publication of the Bryan/College Station Chamber of Commerce and a public service to Chamber members. Editorial and advertising inquiries should be addressed to Victoria by email at Victoria@bcschamber.org ALPHAGRAPHICS Publication Printing


NEW CHAMBER MEMBERS R OW DY PAW S ’ P E T LOD G E 1224 Baggs Court Bryan, TX 77803 (979) 977-7170 rowdypawspetlodge.com

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SY N E R GY H OM ECAR E OF C OL L EG E STAT I ON

41900 N. Mill Drive Magnolia,TX 77345 (346) 742-1020 bintheredumpthat.com

16300 Northwest Freeway Jersey Village, TX 77040 (281) 469-6181 communityimpact.com

1625 Cottonwood School Road Rosenberg, TX 77471 (832)595-9064 compassenvsolutions.com

4101 Texas Avenue S., Suite E Bryan, TX 77802 (979) 321-8237 synergyhomecare.com

WI ND OW HER O C O LLEG E STAT I O N 4304 Clipstone Place College Station, TX 77845 (979) 401-4332 windowhero.com

AB A S E R V I C ES , L LC

4346 Alexis Court College Station, TX 77845 (979) 704-3077 abas.build

ENGEL & VÖLKERS BCS/ SARAH MILLER 307 N. Tabor Avenue Bryan, TX 77803 979-446-0946 bryancollegestation.evusa.com

BRAZOS VALLEY BUSINESS INTELLIGENCE 3708 E 29th Street, Unit #430 Bryan, TX 77802 (979) 431-4888 brazosvalleybi.com

PAIN IN THE REAR VIEW, LLC 1645 Greens Prairie Road W, Suite 101 College Station, TX 77845 (979) 429-2912 painintherearview.com

ARMSTRONG PROPERTIES 1551 Greens Prairie Road, Suite 101A College Station, TX 77845 (979) 777-4471 armstrongpropertiestx.com

HILL AND L ANDSCAPING AND L AWN CARE LLC Brazos County (979) 464-5573 hillandlandscaping.com

MPAMAH COLLEGE STATION LLC DBA L APELS CLEANERS 2711 Texas Avenue S, Suite 200 College Station, TX 77840 (979) 595-7030 mylapels.com

DOGLEGG GOLF 2551 Texas Ave South, Suite E1 College Station, TX 77840 (979) 317-4100 doglegg-golf.com

BOXWOOD HOMES 3807 McCullough Road, Suite B College Station, TX 77845 (979) 217-1162 boxwoodrealestate.com

LEE’S L ADY L AB 4006 Stillmeadow Drive Bryan, TX 77802 (346) 620-9766 leesladylab.com


NEW CHAMBER MEMBERS HERITAGE ROW CHIROPRACTIC 4438 SH 6 Frontage Road S, Suite 202 College Station, TX 77845 (979) 329-3110 heritagerowchiro.com

THE KIMBELL CULTURAL EVENT CENTER 607 N. Main Bryan, TX 77803 (512) 507-8536 thekimbell.com

COLL EGE STATION FIREFIGHTERS ASSOCIATION 3206 Longmire, A14 College Station, TX 7784 (832) 213-9531 collegestationfirefighters.org

TEXAS FARM BUREAU GARRET T MARTINEZ 3800 Harvey Road College Station, TX 77845 (832) 330-3828 txfb-ins.com

L A FAMILIA TAQUERIA LLC 650 William D Fitch Parkway, Suite 100 College Station, TX 77845 (979) 450-2313

DIMASSI’S MEDITERRANEAN BUFFET 1133 University Drive, Suite 500 College Station, TX 77840 (832) 605-0600 dimassis.com

RIVER OF LIFE CHIROPRACTIC 4519 Mills Park Circle, Suite 300 College Station, TX 77845 (979) 383-2105 riveroflifechirocare.com

ALVARE NGA FAMILY INSURANCE AGENCIES 2301 E Villa Maria Road Bryan, TX 77802 (979) 846-5758

WOW TALENT PARTNERS College Station, TX (512) 878-7820 wowtalentpartners.com

LIONS DEN GYM 3125 S. Texas Ave Suite, SNC VENTURES LLC Bryan, TX 77802 (979) 356-3774 lionsdengymtx.com

BOSS FIREARMS COMPANY, LLC 11400 Hwy 30, Suite 702 College Station, TX 7784 (979) 704-6269 bossfirearms.com HAYS BEHAVIORAL HEALTH GROUP 511 University Dr East, Suite 210 College Station, TX 77840 (281) 882-3706 haysbehavioral.com NETCO INVESTMENTS, INC. 1400 Preston Rd, Suite 350 Plano, TX 75093 (972) 867-1100 netcoinvestments.com BRIDGES COUNSELING SERVICES, PLLC 600 Brussels Drive College Station, TX 77845 (512) 920-3882 COLOR ME LIGHT 706 Inwood Drive Bryan, TX 77802 (979) 204-8709 colormelight.com

TO THE WALLS BAR & EVENT SERVICES College Station, TX (979) 412-1930 tothewallsbarservices.com E6 AUDIOVISUAL , LLC 1535 Crosswind Drive Bryan, TX 77808 (972) 971-2443 e6av.com BLUE KANGAROO PACKOUTZ 6823 Theall Road, Suite C Houston, TX 77066 (210) 452-2247 bluekangaroopackoutz.com CELLUL AR SALES VERIZON RETAILER 4420 State Hwy 6 College Station, TX 77845 (979) 204-1021 cellularsales.com SMART VENDING SOLUTIONS 40418 Remington Lane Magnolia, TX 77354 (404) 401-9173

LUCKY PAWS BCS, LLC 1803 Hondo Drive College Station, TX 77840 (979) 551-3306 lucky-paws-bcs.com ANDREW & EMME LOPEZ DREAM VACATIONS 3515 Longmire Drive, Suite B #145 College Station, TX 77845 (979) 317-4253 atlopez.dreamvacations.com WONDERFUL WORDS, LLC 210 W 26th Street Bryan, TX 77807 (979) 810-0563 wonderfulwordsbookshoppe.com DUKES SEAMLESS GUT TERS LLC Bryan, TX 77808 (936) 727-8567 dukesseamlessgutters.com SIDE PORCH COFFEE CO. 4190 State Highway 6 South College Station, TX 77845 (979) 690-1999 instagram.com/sideporchcoffeeco MELISSA BREEDLOVE, COLDWELL BANKER APEX , REALTOR 411 Texas South College Station, TX 77840 (979) 777-7954 mbreedlove.cbapex.com J’S POPPIN Grand Prairie, TX 75054 (817) 805-3206 jspoppin.com WATERLOO TURF COLLEGE STATION 928 N 10th Street Waco, TX 76707 (254) 329-6280 waterlooturf.com/collegestation STATE REPRESENTATIVE PAUL DYSON - HD14 3000 Briarcrest, Suite 212 Bryan, TX 77802 (979) 314-3095 dysonfortexas.com HAPPY PAWS 4 A CAUSE INC. 113 Oak Meadow Drive Georgetown, TX 78628 (512) 538-8437 www.zeffy.com


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CHAMBER PROGRAMS

BUSINESS AFTER HOURS

JANUARY 8TH Hosted By:

TEXAS A&M FOUNDATION

FEBRUARY 19TH

The Bryan/College Station Chamber of Commerce offers monthly networking opportunities hosted by different businesses each month to connect Chamber members to each other. Socialize, engage and network with the business community from across the Brazos Valley. Our Business After Hours events begin at 5:30 pm and wrap up around 7 pm. See you at the next event!

Hosted By:

CAPITAL FARM CREDIT

MARCH 26TH Hosted By:

ALLEN HONDA

HOW TO GET IN VOLVED IF YOUR BUSINESS IS INTERESTED IN HOSTING A BUSINESS AFTER HOURS, CONTACT CARRIE ARCHER AT CARRIE@BCSCHAMBER.ORG FOR MORE INFORMATION!


CHAMBER PHOTOS


GROW COLLEGE ST

A CITY ON THE

College Station has always been a city fueled by optimism and ambition. As home to Texas A&M and one of the fastest-growing communities in Texas, the city has long embraced a future defined by innovation, steady development and a strong entrepreneurial spirit. In 2025 that momentum felt especially undeniable. The City’s Economic Development team (Grow College Station) and its counterpart Visit College Station, made significant strides in growing and diversifying the local economy, strengthening the retail landscape, increasing hotel activity through sports and event tourism and supporting a thriving business climate that continues to elevate quality of life for residents and visitors.

A GROWING COMMUNITY WITH EXPANDING OPPORTUNITY

With a population of 131,942 and projections pointing to 145,000 by 2030, the city’s growth is both steady and strategic. More than 70,000 people now make up the local workforce, evenly split between private and public sector roles, creating a balanced economic foundation and a healthy talent pipeline. Through November 2025, this year alone saw 755 new single-family homes valued at more than $187 million along with 893 multifamily units valued at $302.5 million. Those additions help the city meet current demand while supporting College Station’s expanding innovation and employment base. Commercial growth told a similar story. Within this same period, twenty-three major commercial permits totaling $62.2 million were issued, reinforcing the strong investment climate. Sales tax revenue has steadily climbed post-pandemic, reaching more than $40.7 million this year. Transformative projects like Legacy Pointe, valued at approximately $81 million and The Penny on College Main, valued at roughly $80 million, reflect investor confidence and showcase a rising tide of mixed-use developments shaping the future of College Station’s urban core. Other major additions, including the $14.5 million

FERA Diagnostics & Biologicals headquarters and the $11 million Hunton Trane expansion, illustrate a diversified and strengthening commercial landscape.

RETAIL TAKES THE SPOTLIGHT

Few storylines defined 2025 more than retail. Thanks to a targeted recruitment strategy, the city welcomed 30 new retail businesses with several more expected by year end. Highlights included Drury Plaza Hotel, De Baca Steakhouse, J. Crew Factory, Dimassi’s Mediterranean Buffet, La-Z-Boy and Bubba’s 33.

Redevelopment also played a starring role. Levcor’s redevelopment of University Park celebrated the opening of REI Co-Op and Crunch Fitness. New construction included Century Square adding 31,000 square feet of new retail space as phase II reached completion, strengthening its position as one of College Station’s top mixed-use districts with premier national brands such as Sephora, Lululemon, Coco Shrimp and others.


TATION:

E RISE

Looking ahead, retail momentum remains strong. Sprouts Farmers Market and Dave & Busters are anticipated to open in the coming year, and national brands continue taking a serious look at the city as household spending, visitor activity and population growth rise.

NORTHGATE EVOLVES INTO A HIGH-DENSITY URBAN HUB

One of the most dynamic chapters of College Station’s 2025 story is unfolding in the Greater Northgate District, where high-density residential and mixed-use development has surged at an impressive pace. In the last five years, more than 1,800 units representing over $550 million in valuation have been built or are currently under construction. Some of these major projects include The Rev, Aspire II, Otto and the ambitious Culpepper community. Culpepper’s first phase, a partnership between LV Collective and Culpepper Realty, will deliver 316 apartments, 953 beds and ground-floor retail in a sevenstory building set to open in 2027. As part of the larger Legacy Pointe development, the district could ultimately include more than 2,800 beds and 50,000 square feet of retail and entertainment.

In addition to major development activity, 2025 also marked an important planning milestone for Northgate. The city completed a small area engagement effort that brought residents, business owners and stakeholders together to help balance the district’s rapid growth with its historic character. The effort focused on preserving Northgate’s cultural identity while guiding future development, mobility improvements and public spaces in ways that respect the area’s roots and support its evolving role as a vibrant urban hub.

HEALTHCARE EXPANSION STRENGTHENS THE ECONOMIC BASE

Healthcare has long been one of College Station’s most resilient sectors with Baylor Scott & White opening its new $68 million medical plaza, offering an impressive range of specialized services including ophthalmology, infectious disease, neurosurgery, outpatient rehab and ambulatory surgery.


In addition, St. Joseph Health recently announced a new primary care facility at their south College Station campus expected to open in fall 2026. These facility upgrades follow prior service reconfiguring, bringing its women’s and pediatric services to their College Station hospital. The city has seen a remarkable 186 percent increase in healthcare jobs over the last 25 years, and projections suggest continued annual growth of nearly 2 percent. With expanding medical offerings and rising demand, healthcare is playing an increasingly powerful role in College Station’s economic landscape.

BUSINESS CENTERS, INDUSTRIAL GROWTH AND SPORTS TOURISM

The College Station Business Center progressed on several major fronts this year. FERA Diagnostics & Biologicals opened a 51,855 square-foot headquarters and manufacturing facility, Hunton Trane advanced plans for multiple buildings exceeding 70,000 square feet and Statacorp prepared for a nearly $10 million expansion. Collectively these investments deepen the city’s industrial, technology and advanced manufacturing base. Meanwhile, Midtown Business Park continued to evolve with its more than 200 acres of developable land. A prospective public-private partnership to develop a firstclass baseball complex is taking shape as an eight-field tournament destination with a separately developed championship stadium. The discussions underscore the city’s commitment to sports tourism, which remains one of its strongest drivers of hotel occupancy and visitor spending.

A RISING INNOVATION AND ENTREPRENEURSHIP ECOSYSTEM

Entrepreneurship and innovation saw meaningful gains in 2025 as the city strengthened partnerships, expanded programming and increased access for founders at every stage. More than 2,100 entrepreneurs participated in 1 Million Cups at the city’s Visitor Center, helping build a vibrant community of innovators, mentors and collaborators. Plug and Play continued providing global reach to earlystage companies, while The Cannon expanded its role as a creative hub for startups and high-growth ventures. The CONNECT Initiative brought the City of College Station, the McFerrin Center for Entrepreneurship and the Small Business Development Center into closer alignment, improving coordination across business support networks and workforce pathways.

The city also advanced strategic workforce development in clean-room environments, biotechnology technician roles and healthcare fields through partnerships with the National Center for Therapeutic Manufacturing and regional education leaders. These initiatives are establishing College Station as a rising hub for innovation, research translation and talent cultivation.

“COLLEGE STATION’S STRENGTH LIES IN ITS ABILITY TO INNOVATE WHILE STAYING TRUE TO WHO WE ARE. OUR GROWTH IS INTENTIONAL, OUR PARTNERSHIPS ARE STRONG AND OUR MOMENTUM IS JUST GETTING STARTED.” — MICHAEL OSTROWSKI, CHIEF DEVELOPMENT OFFICER, CITY OF COLLEGE STATION


THE ROAD AHEAD: A STRATEGIC VISION FOR 2026

Finally, the focus on collaboration underscores the city’s commitment to serving as a proactive, efficient partner that aligns with regional stakeholders, communicates clearly and responds strategically to emerging opportunities. This integrated approach strengthens the entire region and ensures College Station is ready for long-term success.

The focus on identity emphasizes the importance of vibrant districts, authentic experiences and stronger connections between the city and Texas A&M. As mixeduse development continues to rise, College Station is leaning into placemaking, mobility and design initiatives that enhance daily life for residents and elevate experiences for visitors.

A CITY BUILT FOR WHAT COMES NEXT

Strengthening industry remains a priority as the city continues attracting and supporting businesses that diversify the economic base. With robust growth in biotechnology, healthcare and life sciences plus strong retail and commercial activity, College Station is wellpositioned to recruit new employers and retain existing ones.

With a strong foundation in place and a strategic roadmap guiding the next chapter, College Station is more than ready for 2026. The momentum is real, the growth is intentional and the energy is unmistakable. The best part? The city is only getting started.

As College Station prepares for 2026, its ongoing update to the Economic Development Master Plan outlines a clear and forward-looking direction centered on identity, industry, innovation and collaboration.

Innovation will play an even more significant role in 2026 as the city expands support for startup programs, accelerator partnerships and research commercialization. With Texas A&M as a global research powerhouse, College Station is primed to become a leading technology-driven hub in the state.

College Station’s 2025 story is one of confidence, investment and evolution. From major development projects and rising retail districts to new healthcare facilities, innovation programs and sports tourism assets, the city is shaping a future that’s dynamic and resilient.

Written by : ANGIE B ERT INOT Marketing Manag er


BRYAN ISD EDUCATION FOUNDATION AWARDS RECORD $150,000 IN TEACHER GRANTS

T

he halls of Jones Elementary were buzzing with excitement on October 30, 2025, as the Bryan ISD Education Foundation kicked off its annual Grant Patrol with a high-energy pep rally. Drumlines echoed, cheerleaders rallied the crowd, and student ambassadors set the tone for what would become a historic day for educators across the district.

This year, the Foundation awarded an unprecedented $150,000 in teacher grants, the largest amount in its 26 year history. Three spirited Grant Patrol teams fanned out across Bryan ISD campuses, surprising 57 teachers with funding for innovative classroom ideas. From classroom resources to districtwide initiatives, the grants will fuel projects designed to elevate learning and spark curiosity. Among the funded initiatives are patient monitors and hospital beds for the district’s growing health science program, a book vending machine to inspire a

love of reading, and a hydroponic growing tower that will help Career and Technology Education students explore sustainable agriculture. Each project reflects the Foundation’s commitment to empowering educators with tools that transform the student experience. This milestone was made possible through strong community support and dedicated fundraising efforts, including proceeds from the district’s Hometown Reunion in August. Amazon Prime Air joined the celebration as the presenting sponsor of the Grant Patrol Pep Rally, underscoring the partnership between local schools and community stakeholders. In addition to celebrating the grant recipients, the event also highlighted the collaborative spirit that drives the Foundation’s mission forward. Parents, volunteers, and district leaders gathered alongside students to cheer on teachers as they received their surprise awards.

Many educators were moved to tears, expressing gratitude for the opportunity to bring new, creative ideas to life. Several noted that these grants will remove financial barriers that often limit handson learning experiences. As the Grant Patrol buses returned at the end of the day, the sense of pride was unmistakable—proof that when a community invests in its schools, everyone benefits.

Written By: SARAH BRADEN Executive Director, Bryan ISD Education Foundation


CSISD EDUCATION FOUNDATION REACHES $3 MILLION MILESTONE IN GRANTS TO TEACHERS

T

he College Station ISD Education Foundation delivered a big surprise to district teachers on Tuesday, November 18, awarding more than $350,000 in classroom grants during its annual Grant Patrol. This year’s awards push the Foundation’s total giving to over $3 million in teaching grants since its founding in 1999. This year, 94 innovative grants will bring fresh ideas to classrooms across College Station ISD—enhancing programs in fine arts, STEM, literacy, health, special education, and career and technical education. Funded projects range from robotics and theater equipment to character education, fashion design, agricultural mechanics, and entrepreneurship. In total, these grants will impact more than 14,000 students and 2,000 educators across 19 CSISD campuses.

empowering leading-edge initiatives in our schools.” “Our hearts are full seeing how our community unites to support the education of every student in CSISD,” said Teresa Benden, Executive Director of the CSISD Education Foundation. “This generosity truly makes a difference in classrooms across the district.” Since its inception, the CSISD Education Foundation has awarded 983 grants totaling $3.1 million to support innovative teaching across the district. These grants are made possible through the generosity of local businesses, community members, and district staff who contribute through annual donations and special events.

“The Innovative Grant Program aims to inspire and reward creative instructional approaches in the classroom that enhance the educational experience for students,” said Gerry Brown, Board President of the Education Foundation. “Grant Patrol is an exciting day to surprise teachers and support their creative teaching efforts.”

Grant Patrol is a districtwide event featuring Education Foundation directors, staff, donors, cheerleaders, mascots, and drumlines who travel by school bus to deliver grant awards to every campus. Each winning teacher is surprised in their classroom with a grant check and a celebratory visit from the Grant Patrol team. “The Education Foundation has generously supported the district for over 25 years,” said CSISD Superintendent Dr. Tim Harkrider. “Their financial partnership encourages our staff and supports our strategic improvement plan by

Written By: TERESA BENDEN Executive Director, College Station ISD Education Foundation


DELUXE RIBBON CUTTINGS

UNIVERSITY CHIROPRACTIC (979) 446-0075 universitychiropractic.com

404 University Dr E, Suite E, College Station, TX 77840

JOE’S PLACE 9376 E State Hwy 21, Bryan, TX 77808

(979) 589-269 facebook.com/joesplaceburgers

RANGER HOME BUILDERS 3101 Normandy Way, Bryan, TX 77808

(979) 255-7526 rangerhomebuilders.com

DOLLAR FLOOR STORE 1426 S Texas Ave, Bryan, TX 77802

(979) 775-9200 dollarfloorstore.com


DOGLEGG GOLF

NPT NETWORK 204 S Parker Ave, Bryan, TX 77803

(979) 933-5013 npt-network.com

EDWARD JONES - MIDTOWN OFFICE 1142 Midtown Dr, College Station, TX 77845

(979) 272-5099 edwardjones.com

ALVARENGA FAMILY INSURANCE - ALLSTATE 2301 E Villa Maria Rd, Bryan, TX 77802

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BCS TOGETHER 3609 E 29th St, Bryan, TX 77802

2551 Texas Ave S Ste E1, College Station, TX 77840

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ROWDY PAWS’ PET LODGE 1224 Baggs Ct, Bryan, TX 77803

(979) 977-7170 facebook.com/rowdypawspetlodge

WEST BRAZOS ANIMAL CENTER 1212 Baggs Ct, Bryan, TX 77803

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THE ARIA (979) 353-0008 bcstogether.org

117 Holleman Dr W, College Station, TX 77840

(979) 696-5711 theariastudentliving.com


BRIDGING THE 98% GAP: HOW VALLEY EMPLOYERS CAN ATTR IN TODAY’S TIGHT LABOR MARK


O

ver the past several years, the Brazos Valley has continued to demonstrate remarkable strength in its labor market. Low unemployment, steady hiring activity, and a diverse mix of growing industries have helped our region remain a reliable source of opportunity for job seekers and employers alike.

Recent Bureau of Labor Statistics data shows the Bryan-College Station area holding steady near four percent unemployment, slightly lower than both the Texas average and the Houston metro area. This reinforces what many local employers already know: our community remains an attractive place to work. At the same time, the workforce is settling into more typical post-COVID patterns. Mid-management movement has normalized, and competition remains high for hands-on and essential roles that keep the region running. Yet even with these positive indicators, employers across the Brazos Valley continue to report challenges filling certain positions, particularly in skilled trades and entrylevel professional roles. These challenges are not unusual in strong labor markets like ours, where the demand for talent can outpace supply.

BRAZOS RACT GEN Z KET

BY: KATHERINE KLEEMANN

Bryan-College Station is also home to one of the largest concentrations of young adults in the state, thanks to the presence of Texas A&M, RELLIS and Blinn College. With so many students and recent graduates entering the workforce each year, holding onto younger workers plays a central role in the region’s long-term economic strength. In my work with Spherion Staffing and Recruiting, I see every day how important it is for employers to understand what these candidates value and how to communicate opportunities in ways that resonate with them. A growing body of research shows a significant values gap between Gen Z job seekers and the hiring managers evaluating them. One analysis highlighted in The Wall Street Journal found only a two percent overlap between the core values of each group. This does not mean they are misaligned; rather, it means that they are often speaking different languages about work. Narrowing


this communication gap can make a measurable difference when it comes to attracting and retaining young professionals and is essential for long-term workforce stability in the Brazos Valley. GEN Z’S WORKPLACE VALUES ARE DIFFERENT, NOT WRONG As employers across the Brazos Valley look to attract entry-level professionals, it is essential to understand how Gen Z evaluates job opportunities. This generation brings a distinct set of expectations to the workplace, shaped by rapid technological change, economic uncertainty and the impact of the pandemic during their formative years. Gen Z consistently emphasizes three core values: well-being, authenticity and purpose. Well-being now encompasses more than traditional benefits. Flexibility, stability and mental-health support are baseline expectations, not perks. These elements help young workers feel set up for success and able to perform at their best. Authenticity also plays a major role in workplace attractiveness. Gen Z wants to work in environments where they can be themselves, understand expectations clearly and feel respected. A culture that communicates openly and supports individuality strongly influences how they evaluate opportunities. Purpose is another defining priority for young professionals. Many candidates want to know how their work will contribute to the organization as a whole or to its broader mission, and they tend to choose roles where that impact is clear. National research, including Deloitte’s annual Gen Z and Millennial Survey, reinforces these themes. Younger workers place a high value on financial stability, transparent communication and alignment between personal values and workplace culture. Competitive and clear compensation is also central to decision making, as Gen Z views fair pay and earning potential as part of overall well-being. At the local level, graduates from Texas A&M, RELLIS and Blinn College are making career decisions using this same lens. They are looking for authentic culture fit, meaningful work and clear growth paths, not

simply job titles or traditional ladders to climb. Taken together, these values reflect a generation focused on long-term, sustainable career success. Understanding what matters to Gen Z is the first step in effectively engaging the early-career talent who play such an important role in the Brazos Valley’s workforce. WHERE EMPLOYER EXPECTATIONS AND GEN Z PRIORITIES DIVERGE While Gen Z is evaluating jobs through the lens of well-being, authenticity, and purpose, many employers across the Brazos Valley continue to emphasize the candidate qualities they have relied on for decades: reliability, a strong work ethic, willingness to learn, and commitment to the team. These expectations remain essential to successful workplaces, but they are often communicated differently than the values Gen Z prioritizes. Gen Z values these traits as well, but they often define success differently. Many young workers frame success in terms of balance, transparency, and meaning, which are themes that can feel unfamiliar to leaders who grew up in more traditional work environments. As a result, the two groups sometimes talk past each other. Employers value achievement and performance, while Gen Z asks for the “why” behind the work and desires clearer communication about what is expected of them. Research highlighted in the same Wall Street Journal article demonstrates this disconnect, noting that hiring managers often use achievement-oriented language, while Gen Z responds more strongly to messaging that connects work to personal growth, stability, and impact. In a competitive job market, these communication differences often shape whether early-career candidates feel motivated to apply for positions or stay engaged during the hiring process. The challenge is less about contrasting values and more about how those values are communicated. When employers provide context, articulate purpose, and outline expectations clearly, Gen Z is far more likely to understand the role, recognize its importance, and envision how they can meaningfully contribute.


and outline expectations clearly, Gen Z is far more likely to understand the role, recognize its importance, and envision how they can meaningfully contribute. HOW EMPLOYERS CAN BETTER CONNECT WITH GEN Z TALENT THROUGH CLEAR, MODERN HIRING PRACTICES As employers work to bridge these communication gaps, clarity and transparency become powerful tools for attracting entry-level talent. In a tight Brazos Valley labor market, young job seekers respond especially well to hiring practices that spell out what success looks like, explain why responsibilities matter, and show how the role contributes to the broader organization. One of the simplest ways to create this clarity is through updated job descriptions. Listings that outline daily tasks, learning opportunities, growth paths, and the impact of the work tend to receive stronger engagement. Gen Z wants to understand not only what they will do, but why it matters and how it will help them with their

long-term career goals. Compensation transparency is also critical. Clear salary ranges and straightforward explanations of how pay progresses with performance help young candidates feel grounded and confident in the opportunity. For a generation that views financial stability as a key part of wellbeing, this level of clarity can be a deciding factor. The hiring landscape is also evolving with technology. Many young job seekers worry about how new tools, including AI, may affect job security, even as employers increasingly list basic AI familiarity as a preferred skill. When employers explain how technology is used in the role and emphasize training or support, it reduces uncertainty and allows Gen Z candidates to see where they can use the technologies to excel. In many cases, their comfort with new tools becomes a real advantage. Above all, human connection still matters. Timely responses, clear communication throughout the process, and transparent expectations

during onboarding help earlycareer candidates feel respected and supported. These elements can make all the difference in whether a young professional chooses to join — and stay with — a local organization. By pairing clarity with modernized hiring practices and thoughtful communication, Brazos Valley employers can more effectively connect with Gen Z talent and help them envision a long-term future within the organization. As our community continues to grow, its long-term workforce strength will depend on how well local employers connect with the next generation of talent. Gen Z is not looking for a reinvented workplace. They are looking for clarity, purpose, fair compensation, and environments where they feel they can contribute and find belonging. When employers communicate expectations openly, explain the “why” behind roles, and show candidates how they can grow within the organization, young professionals are far more likely to engage and envision a future here.


FINDING YOUR COMMUNITY: THE YOUNG PROFESSIONALS OF AGGIELAND Throughout our time as an organization, we’ve had the privilege of meeting so many young professionals in Bryan and College Station who come to our events because we all seek the same thing: Community. Whether you’re new to the area, just starting your career, or stepping into the next chapter of your life, trying to figure out where you fit in can be one of the toughest parts of navigating adulthood. For many of us, balancing career growth with finding a true sense of belonging in a community is a constant pursuit. As the board of Young Professionals of Aggieland (YPA), we understand this need for connection. It’s not only about attending monthly events or making professional contacts; it’s about creating a true community. YPA is a place where relationships are built, professional growth is nurtured, and opportunities are created. We’ve seen firsthand how YPA helps young professionals like ourselves find that sense of belonging, while growing, learning, and even having a bit of fun along the way. As we’ve worked to shape YPA into what it is today, we’ve constantly reflected on our mission and our “why”. We found that our “why” is simple yet powerful. To build community, grow professionally, and create opportunity. These pillars guide everything that we do as an organization. We connect young professionals with one another, with community leaders, and with local organizations and businesses. By offering events that blend networking, service, and social, we help our members strengthen skills, expand networks, and make a lasting positive impact in Bryan-College Station. It’s this shared mission that drives us as an organization. What truly makes YPA special is the deep sense of connection and belonging you feel when you walk into any of our events. Whether you’re attending a social at a local bar you’ve always wanted to try, trying a new wellness class, or meeting other like-minded professionals, every event is an opportunity to grow, learn, and form invaluable friendships and mentorships.

YPA is a place to build lasting connections, not only with people, but with the community around us through volunteer opportunities and supporting local businesses. When you join YPA you’re investing in yourself, your career, and your community—all while connecting with others who are just as committed to growth as you are. We truly believe that YPA is an essential organization for young professionals who want to embrace the full experience of being a Bryan-College Station resident. With our comprehensive approach to health and wellness, professional development, service, and social events, we strive to inspire and empower the next generation of leaders to create a vibrant and connected professional community in Aggieland. It’s one thing to live in a city, but it’s another to feel like you belong. YPA has helped us feel part of something bigger: the vibrant community and fabric of Bryan College Station. If you’re a young professional looking for a place where you can grow, connect, and discover all that BryanCollege Station has to offer, we invite you to join YPA. Become a member today and start your journey toward becoming part of a community that is committed to building, growing, and connecting!

- Board of Directors


YPA MEMBER

testimonies Joining YPA brought me the community I was searching for when I moved to College Station. I was able to build intentional and meaningful friendships, and network with local business owners and working professionals. YPA fills a need here in town and I am thankful for it!

Chelsea Kapner

My experience with YPA has been nothing short of wonderful. I joined looking for fellow driven and friendly colleagues in town that I otherwise wouldn’t have met, and that need is absolutely fulfilled! Everyone in the group has welcomed me with open arms and made me feel more at home in Aggieland.

Lauren Crow

YPA has been welcoming like a family. Great times with great folks. Upon returning to the Aggieland area, YPA has allowed for the reconnection of friendships and making of new ones. The events are an enjoyable time to learn and grow professionally. Come out, meet some new people, and have fun. Kasey Ullrich

The Young Professionals of Aggieland (YPA) believe that local businesses are the heart of our community. Creating a thriving environment for young professionals goes hand-in-hand with supporting the businesses that make Bryan-College Station unique. As part of the Bryan-College Station Chamber of Commerce, YPA is dedicated to fostering a community where both businesses and young professionals can grow and succeed together.

connected community where businesses and professionals thrive. Together, we can make Bryan-College Station an even better place to live, work, and grow. If you’re a local business looking to support our initiative and the work we do, we invite you to reach out. There are always opportunities for sponsorships and collaboration to help us build a stronger, more connected community.

By partnering with YPA, your business gains direct access to a dynamic group of engaged young professionals who are eager to invest in and contribute to the local community. Through event sponsorships, volunteer opportunities, and collaborative initiatives, your business can build lasting relationships and strengthen its ties within the community. YPA provides a platform for young professionals to connect, grow, and contribute, while offering businesses a meaningful opportunity to connect with emerging leaders. When you partner with us, you’re not just gaining exposure—you’re helping shape a vibrant,

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WHAT WILL THAT LOOK LIKE? A more balanced, buyer-friendly market means buyers can expect: • More homes to choose from and fewerbidding wars • Slightly lower rates when financing • More realistic pricing expectations from sellers This does not mean prices will fall dramatically – they might still increase. Recent rising housing inventory, not in excessive levels, shows a trend towards balance rather than imbalance. It means that growth in the market will be sustainable and modest. Interest rates on 30year mortgages are not expected to fall much below 6%, but it’s still encouraging to buyers who were watching from the sidelines this year. As more buyers enter the market, inventory will shrink keeping prices stable with moderate increases possible by the end of the year.

WHAT COULD CHANGE?

WHAT’S AHEAD FOR REAL ESTATE IN 2026? WE DON’T APPEAR TO BE HEADED FOR A DRAMATIC YEAR IN 2026 – A MORE BALANCED, BUYER-FRIENDLY MARKET IS WHAT WE EXPECT. AND THAT IS GOOD FOR BUYERS AND SELLERS.

National economic conditions could affect interest rates and confidence. However, Bryan-College Station’s unique strength isn’t just housing – it’s our economic engine: • The University population provides stability and growth • Education, medical and research jobs anchor our economy That type of stability is a huge deal when many other markets lag during slow economic cycles. Locally, our fundamentals are strong: this means we have a stable job market, a growing population, and healthy demand for housing. We can expect 2026 to offer excellent opportunities – especially for buyers stepping in with realistic expectations and for sellers who price smart and prepare their homes well. WRITTEN BY: JENNIFER FREDERICKS,

2025 PRESIDENT, B/CS REGIONAL ASSOCIATION OF REALTORS


COMMUNITY SPOTLIGHT

Community

Spotlight The Community Spotlight shares company news with the community. New leadership, major changes, anniversaries, employee achievements - celebrate milestones with a message! If you would like to feature a Community Spotlight, please contact - victoria@bcschamber.org

TAZ INDIAN CUISINE CELEBRATES 15 YEARS Taz Indian Cuisine, recently recognized their 15th year anniversary, marking fifteen years of bringing the admirable flavors of India to our local community. Known as one of the most authentic Indian restaurants in College Station, Taz Indian Cuisine brings the most flavorful curries, tandoori specialties, and a buffet that offers several different vegetarian and non-vegetarian dishes right to their guests. Their warm ambiance allows for guests to feel welcome and truly enjoy the heartfelt spices of India. Here’s to another 15 years of Taz Indian Cuisine!

PREMIERE EVENTS MARKS 25 YEARS A must have for all of your event rentals in the Brazos Valley, Premiere Events recently celebrated their 25th anniversary! Their rental services have

turned weddings, tailgates, and more into the most unforgettable and incredible occasions, supplying everything you may need to host a memorable event. Premiere Events focuses on quality rentals, personalized service, and community connections that has made them a local favorite for several years. As they celebrate 25 years in business, Premiere Events honors what their customers love most about them: their timeliness, reliability, and quality.

85 YEARS OF JOE’S PLACE Joe’s Place proudly celebrated their 85 years in

the Bryan/College Station area. They stand as a cherished local restaurant that has gathered generations of community members in their laidback, welcoming, and hearty burger-bar joint. Joe’s Place has built their restaurant with appeal and


their classic burgers and fries that leaves an impact

community. Thank you to this year’s attendees,

on everyone who enters their restaurant. As they

sponsors, and dedicated community members

have hit 85 years, this milestone highlights their

who made the 2025 Annual Banquet a night to

lasting charm and loyalty that has welcomed so

remember!

many through their doors over the years.

DANIEL STARK LAW TURNS 25 Daniel Stark Law serves in several cities across Texas, providing their clients who have been impacted from negligence with advocacy and support. As they celebrate their 25 years, it serves as a reminder of their decades of commitment and community involvement in the Brazos Valley and beyond. Daniel Stark Law has grown in

B/CS CHAMBER: 2025 AG BREAKFAST

several ways including their exceptional team of

The 2025 Bryan-College Station Chamber of

attorneys, their wonderful representation of injury

Commerce Ag Breakfast brought together local

victims, and their overall community oriented

farmers, ranchers, and community members to

initiatives that have served so many.

celebrate the wonderful agricultural impact made

B/CS CHAMBER: 2025 ANNUAL BANQUET On November 10th, the Bryan-College Station Chamber of Commerce hosted their 2025 Annual Banquet held at The Hilton College Station. This night of celebration and recognition allowed us to applaud exceptional members of our local community for their constant dedication to the people around them. At this year’s event, we were delighted to recognize Former State Representative, John Raney, as our Citizen of the Year, Jason Cornelius as our Volunteer of the Year, and Andrew Scifres with Guaranty Bank and Trust as our Ambassador of the Year. A huge congratulations to these individuals who have exemplified unwavering commitment and excellence in our Bryan-College Station

in our B/CS area. With a morning of delicious breakfast and lively conversation, The Chamber recognized the remarkable members for their devotion to the industry. Congratulations to Lonnie Cammack, recipient of the Agricultural Impact Award and Joe’s Place, honored with the Agricultural Business Award. A special thank you to all of our attendees whose participation made this event memorable!


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