The BCIT Marketing and Communications Vision (the Vision) outlines our objectives and approach to
marketing and communications in the broadest sense, as well as summarizing the dimensions of our brand,
audiences, and school contexts that inform our various engagement efforts. Articulated and championed
by the Marketing and Communications team, this is indeed a framework for everyone at BCIT. While
requiring review and refinement periodically, the Vision is not time-bound, nor is it limited to one
stakeholder group. It is intended to guide decision-making, action, and investment across the organization
in respect of all our marketing and communications.
