BCA Expo Issue | July 5, 2018
SOCIAL MEDIA
DOs & DON’Ts
A SAVORY GUIDE TO
DINING DESTINATIONS IN THE BIG EASY WHAT DOES THE “LOOK” OF YOUR BUSINESS SAY? BCA Insider – A BCA Member Publication Dedicated to Businesses in the Billiard and Home Leisure Industry.
John Tuttle
Social Media Dos & Don’ts
34 Anthony Stoeckert
A Savory Guide to Dining in the Big Easy
50 Lynn Switanowski
What Does the “Look” of Your Business Say?
54 2 | BCA INSIDER • EXPO 2018
IN THIS ISSUE
8 14 18 26 28 30 44 56 62
Member Profile: Indoor Recreation By Anthony Stoeckert Competing in the Junior Nationals By Keith Loria 2018 Innovative Products 2018 Expo: All You Need To Know By Keith Loria 2018 EXPO Schedule Top 10 Music Destinations By Charles S. Donnavan Educational Seminars By Keith Loria A “Must-Do” For Every Website By Brian Offenberger 2018 Exhibitor Listings
The truest playing products. The truest value.
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Founded upon unwavering principles of quality and value, 2013 marked Simonis’ 333rd continuous year in business. We are the oldest company in the billiard industry, but being the oldest doesn’t make us the best... Being the best has made us the oldest. Premium brands, premium products, premium value. The Iwan Simonis family of brands.
Proud suporters of Junior Competition
WELCOME TO THE EDITORIAL EDITOR-IN-CHIEF Keith Loria billiardskeith@gmail.com
CONTRIBUTING EDITOR Lynn Switanowski
CONTRIBUTING WRITERS Charles S. Donnavan Brian Offenberger Anthony Stoeckert Lynn Switanowski John Tuttle
ADVERTISING MEMBERSHIP MANAGER Shane Tyree shane@bca-pool.com (303) 243-5070 x23
DESIGN/LAYOUT
On behalf of the Billiard Congress of America, thank you for participating in the 2018 BCA Billiard and Home Leisure Expo. It’s great to be back in New Orleans for the 35th BCA Expo! The 2018 BCA Expo presents an opportunity for patrons from all areas of our industry to gather, discuss future trends and innovative products, take advantage of free business improvement tips, network with industry peers and experience everything The Big Easy has to offer! As one of the world’s most fascinating cities, NOLA is truly home to a unique melting pot of culture, food and music. With the New Orleans Convention Center and our host hotels in the trendy Arts/Warehouse District, you’ll easily experience everything NOLA has to offer. And, just a short taxi or Uber ride away, gets you to Bourbon Street or the famous beignets at Café Du Monde in the French Quarter. Before you head out on the town Wednesday night, make sure to attend the BCA Industry Social just after the exhibit hall closes. This is your chance to network with industry peers in a fun and relaxed setting. While you’re at the Expo, be sure to check out the BEF Junior 9-Ball National Championships. Our ability to embrace these terrific young players as an industry will make a lasting impact on them and they will always remember you and your business.
Julie Snee julie.snee@gmail.com
Along with our outstanding lineup of seminars (on the exhibit hall floor) planned to produce practical tips, tools and strategies to help your business grow, we have created a hands-on media lab in the BCA booth so you can work one-on-one with experts to better navigate the digital world.
BCA BOARD OF DIRECTORS
Thank you again for attending the BCA Expo. We hope you enjoy your time in The Big Easy!
ART DIRECTOR
CHAIRMAN Chance Pack, Champion Shuffleboard/ Connelly Billiards/Valley-Dynamo
VICE-CHAIRMAN Ivan Lee, Iwan Simonis
SECRETARY Wes Bond, Cue & Case Sales
TREASURER Brian Rosselli, Olhausen Mfg
BOARD MEMBERS Kim Morrison-Murdock, International Billiards Brian Igielski, GLD Products Ozzy Reynolds, Cuesports International Dan Pucci, American Heritage Billiards David Piha, Greater Southern Home Recreation
4 | BCA INSIDER • EXPO 2018
ROB JOHNSON, CEO P.S. I’d like to personally recommend my favorite restaurant in the New Orleans Arts/Warehouse District, Briquette (see ad on page 6), for a great dining experience. It’s only a five-minute walk from the Convention Center, and hosts an enticing menu with fresh sea bass, halibut, steelhead salmon, Louisiana redfish, snapper Pontchartrain, and of course my favorite the peppercorn crusted strip steak. BCA Insider is published by Billiard Congress of America © 2018 bcainsider.com
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LOUISIANA LIGHTNING BUSINESS SENSE AND CORE PRINCIPLES HAVE MADE INDOOR RECREATION A SUCCESS By Anthony Stoeckert Jonathan Goudeau makes it sound easy. As he talks about his store, Indoor Recreation in Lafayette, Louisiana, he speaks with good humor and a good amount of pride. For nearly 30 years, Indoor Recreation has been a destination for people who love billiards and other games. “We pretty much do anything for the man cave,” Goudeau says. “From pool tables, shuffleboard, air hockey, table tennis, bars, bar stools, anything you can imagine for the game room.” 8 | BCA INSIDER • EXPO 2018
IT STARTED IN A GARAGE Goudeau got his start in the billiard business by working for his father, who for 65 years was in the commercial end of the billiard business. Goudeau was a parts manager and ran a route for his dad. “After nine years of working for him, I branched off on my own and went into just strictly the retail side of it,” he says. “And I’ve been doing that for 27 years now.”
He saw there was a market and demand for home recreation based on feedback he got while working for his father, so Goudeau decided to get into the retail side of things. “My father didn’t want to branch out to that side of it, so I did it on my own,” he says. “Actually, I started out in the garage of my house the first year. I had a small route at the time to off-set expenses and to have an income coming in. For the next five years, I was in a retail strip mall, and after outgrowing that, I moved into a
physical location that I built myself, and I’m still there today.”
That wasn’t a strategy to survive a recession, it’s just the way he does business.
His business was mostly a commercial route. At first, his garage was home to supplies and was the base for the service and repair side of his operation. That represented the majority of his business, with some sales via catalog.
“I’ve always worked it that way,” Goudeau says. “I didn’t bite off more than I could chew and we didn’t try to operate beyond our means. We depended on the manufacturers bearing the supply at their warehouse and then as needed, we would ship it in for the most part.We keep maybe a 25 percent stock, and everything else, we have to order.”
“You build a business, then we expanded into what we needed, a showroom floor,” he says. “We did that, and went from a 1,250-square-foot floor to a 5,500-square-foot showroom floor.”
KEYS TO SUCCESS His approach to business is smart and simple. During the rough economy, he stayed the course, doing things his way in Lafayette, about two hours from New Orleans. Goudeau says the keys to the city’s economy are oil fields and tourism. “We really haven’t seen many challenges,” Goudeau says. “When the oil fields hit a slump, as did the rest of the nation, we noticed a small decline in revenue, but you streamline your inventory and do everything you can there; it doesn’t tend to hurt you as bad as trying to play catch-up. We kept everything on an even keel and did the best we could with what we had.”
BILLIARDS, AND MORE In addition to selling game tables, Indoor Recreation also services tables and sells pool cues, ball sets, cloth, racks, pub tables, arcade games, juke boxes, poker tables, bars, barstools and clocks. It offers pool tables of various price points, starting at $1,795 and hitting various price points up to custom-made tables. Brands Indoor Recreation offers include Brunswick, Presidential Billiards, Connelly Billiards and Drawknife for custom tables. Pool table options include models in a classic, elegant style to contemporary black laminate models with chrome corner caps and trim. Other tables are modern-looking and some are sleek.
The store also has everything needed to keep tables in top-notch condition, including cloth by Brunswick, Championship and Simonis. It also sells cues from manufacturers including 5280, Action, Athena, Lucasi, Outlaw, Players, Viking and many others. Foosball is another popular game, and Indoor Recreation sells models by Brunswick, Champion, Presidential and Tornado. There also are shuffleboard tables by Brunswick, Championship and Presidential; air hockey by Brunswick, Dynamo, Presidential and others; and table tennis by Brunswick (including the Smash line) and Presidential. There’s more to a man cave or game room than the games, so Indoor Recreation also sells bars, tables, and comfortable reclining chairs, so that guests can enjoy a few drinks between games. Also popular are games and furniture decorated with logos from customers’ favorite collegiate and pro football teams.
THE RIGHT STAFF It’s no surprise that the store is successful. In addition to great merchandise, customers get first-class treatment.
Their best was pretty good. Of course sales dipped during the worst of the economic slowdown but Indoor Recreation not only stayed in business, Goudeau says he never had to lay off an employee at a time when other stores were slashing jobs. “I didn’t have a huge overhead of inventory, everything that I have here is all paid for,” Goudeau says. “We didn’t have that strong overhead that would typically have killed some of the businesses that have been around for a while because they overstocked and they couldn’t move it fast enough.”
BCAINSIDER.COM | 9
Call or visit Indoor Recreation and you’ll get a friendly greeting from a knowledgeable and helpful staff member. In fact, when asked what some of his biggest challenges have been over the years, Goudeau doesn’t name commonly heard answers, but instead says the most important thing is hiring the right people. “People say when you get into business for yourself, the hardest thing is taxes and taxes and taxes,” he says. “I would disagree with that, it’s employment. This is a niche industry, so it’s hard to find someone with the skill set that you need. I would say employment issues is one of the most challenging things. “Taxes, you know what they are,” he says with a laugh. “You know what they’re going to be or approximate, so that’s not hard for me to figure out.” Success has come with his approach to business, especially when it comes to building customer relationships, from people making the smallest purchase, to the priciest table. “You never can go wrong doing the right thing,” Goudeau says. “We take care of our customer base. We make sure they’re happy, and I try to treat them as though I want to be treated in situations. We resolve issues that may 10 | BCA INSIDER • EXPO 2018
come up to make sure customers are satisfied and happy.” And based on how the store’s customer base is growing, it definitely seems a lot of people leave Indoor Recreation happy and satisfied, and they make sure to spread the word. “Sixty percent of our business is word of mouth, so we do minimal advertising, so 60 percent word of mouth is tremendous for us,” Goudeau says. “We have excellent customer service and our focus is on quality customer service.”
FINDING THE RIGHT HOME Indoor Recreation has been in its current home at 211 Rue Louis XIV in Lafayette since 1996. Goudeau owns the building as opposed to leasing and also designed the building, and hired a contractor to do the actual construction. When the store first opened, it not only sold billiard equipment, but also hosted league play. “The back portion of it was for leagues and exhibitions,” Goudeau says. “We did junior leagues every Tuesday night, which was for the high schools. Thursday nights we did a league under the
BCA program at the time. Every now and then, we’d have pros come in and do some exhibitions. From there, we outgrew the demand, so I shut that back part down, and that became a warehouse and half of that became showroom floor.” That back room was not a pool hall that was open for public use. Goudeau describes it as an “exhibition hall.” But the showroom was open to the public, for sales, repair, service work, deliveries and moving tables. When it comes to Indoor Recreation’s customer base, Goudeau says there’s a lot of variety.
“It’s multi-faceted,” he says. “Pretty much any age group comes in. I would say for people purchasing pool tables, it’s typically people 25 and up through around 60. It varies on their income. We sell to a lot of pool halls, selling them supplies and cues, though our bread and butter is the equipment and the pool table sales.” But most of the store’s business is for people buying billiard equipment and other games and elements for game rooms.
GIVING CUSTOMERS WHAT THEY WANT While pool tables form the core of Indoor Recreation’s business, the store has had success with other table games, and one trend lately is an increase in table tennis sales. “This past year, ping-pong was a big hit,” Goudeau says. “Our biggest dropoff has been air hockey; there’s less interest in air hockey and more interest in ping-pong and foosball this year. Last year was an increase from the year prior, and so far this year is poised to be better than last year.” One new development businesses have needed to take on in recent years is social media, and Goudeau and his staff have made a presence in that area. It’s
a way to share information about the store, including promoting new merchandise and advertising sales. It also offers a direct way to communicate with customers, and other people in the industry. “The last two years, we have been really marketing our Facebook page tremendously, we get a lot of hits there,” Goudeau says. “We do a lot of promotions on there, and now we’re navigating to the Instagram side of things.” Also important to Goudeau is his work with Billiard Congress of America, and this year’s Expo is particularly exciting as its taking place in New Orleans, just a few hours from his store. “I stay involved with the BCA as much as possible – roundtables, attending the conventions every year,” he says. “You get good ideas from what you hear from other dealers out there as far as what’s working for them. I take some of their ideas back and try to implement them, and some ideas I share, and they try them, too. Staying involved has been big for me and it’s an important part of our success.”
A NEW LOOK Goudeau has been in the billiard business for decades, and Indoor Recre-
ation has been in its current location since 1996, but you wouldn’t know it to visit the store. There’s more to keeping up with the times than offering the most popular games and staying on top of technology. And few things are sadder than a worn-out store in need of a makeover, so Goudeau and his staff recently remodeled the store to give it a spiffy makeover. “I think it’s important to stay fresh, give customers a new look when they come in, as often as possible,” Goudeau says, adding that he was indeed wearing painting clothes during the interview for this story. “In the 27 years I’ve been opened, this is going to be our third facelift.” Of course, that means painting, but it also means more, including adding a look that fits the latest trends in game rooms. “I try to stay current; the rustic look is in, so we’re changing some of the floors to laminate wood floors instead of carpet,” Goudeau says. “Most of it will remain carpet, but we’re changing the color scheme, the positioning of our equipment on the showroom floor, that’s helping a lot as well too. Lighting also is important.” It’s just one part of his efforts to keep Indoor Recreation at its best. And once the renovations were finished, it was back to the core practices that have made Indoor Recreation the success that it is. “If you don’t stay on top of it, your competitors will,” Goudeau says. “I try to stay fresh and give it a new look. After that, the staff is important, to give customers a proper greeting.” And that’s the approach that has paid off for Indoor Recreation in many ways.
BCAINSIDER.COM | 11
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COMPETING IN THE JUNIOR NATIONALS By Keith Loria In conjunction with the BCA Expo, the Billiard Education Foundation will be holding its 30th Annual Junior National 9-Ball Championships July 10-14, at the Ernest N. Morial Convention Center in New Orleans. The event is the only junior contest in the U.S. that qualifies young players to compete at the World Pool-Billiard Association World Junior 9-Ball Championships. “Any time you have an opportunity for kids to participate on a national stage, it’s a great thing,” says Roy Pastor, PBIA Master Instructor, who has been sending kids to the Junior Nationals for 14 years. “The kids look forward to this all year long.” The national championships boast eight divisions: 18 & Under Boys, 16 & Under Boys, 14 & Under Boys, 11 & Under Boys (non-world-qualifying division), 18 & Under Girls, 16 & Under Girls, 14 & Under Girls, and 11 & Under Girls (non-world-qualifying division). The three upper age divisions for both boys and girls will also all be World Qualifiers. Here are some of the competitors ready to compete in 2018.
MICHELLE JIANG, AGE 17 BCA INSIDER: What does this tournament mean to you? JIANG: Being part of this tournament is a step in promoting this sport, especially among juniors. It might not seem like a single person participating in a tournament would have much effect, but it really is a collective effort. The sight of more than 100 junior players practicing and playing with each other is something that can really help the sport as a whole. This tournament is also an awesome learning experience, and it’s really just been great to see the event grow over the past couple of years. BCA INSIDER: What are you looking forward to most about playing at this year’s Junior Nationals? JIANG: Playing pool with friends I’ve made at previous Junior National tournaments. BCA INSIDER: How many of these have you participated in before and how are you preparing for this year’s tournament? 14 | BCA INSIDER • EXPO 2018
JIANG: This is my sixth Junior Nationals. I’ve been practicing, as usual, and have played in some local tournaments for practice. I’ve also been working on my break, trying to get it more consistent, which has been one of my weaknesses in past years.
TY BLOWERS, AGE 14 BCA INSIDER: What are you looking forward to most about playing at this year’s Junior Nationals? BLOWERS: I am proud to represent Wyoming and to test myself against other players from different states, playing other good players that aren’t adults. Most of my tournaments, I play the adults. TOP: Michelle Jiang | BOTTOM: Ty Blowers
Proud Sponsor of
LEFT: Sam Henderson | RIGHT: Vivian Liu
BCA INSIDER: How many of these have you participated in before and how are you preparing for this year’s tournament?
BCA INSIDER: What are you looking forward to most about the Junior Nationals?
BLOWERS: This is my second Nationals, though I have qualified three years in a row. I practice at least five hours a day before a tournament. I also play against good adult players that I know.
LIU: I’m really looking forward to meeting all the friends that I have made in the previous years and catching up with them. In addition, I also look forward to visiting somewhere that I've never been before.
SAM HENDERSON, AGE 11
BCA INSIDER: How many of these have you participated in before and how are you preparing for this year’s tournament?
BCA INSIDER: What does it mean to you to be part of this tournament?
LIU: This year, I’m preparing just as I usually would. I try to increase my practicing time and focus my attention more on playing pool rather than school. This isn't my first Junior National tournament, I’ve been to three before this.
HENDERSON: I have been playing pool since I was 7 years old and could reach over the table. To be a part of any tournament is an accomplishment whether you win or lose. BCA INSIDER: What are you looking forward to most about the Junior Nationals? HENDERSON: Meeting people from around the country and outside of the country and learning about other parts of the world instead of plain old Iowa.
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BCA INSIDER: How many of these have you participated in before and how are you preparing for this year’s tournament? HENDERSON: I have played in the Junior Nationals three times. I’m having fun building my game up and meeting other people that I can learn from.
VIVIAN LIU, AGE 15 BCA INSIDER: What does this tournament mean to you? LIU: To be able to play in this tournament means a lot to me. It means that I get to play amongst the best juniors in the nation, which is a really big honor in and among itself, but I also get to get to meet new people who enjoy doing the same things as I do.
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2018 INNOVATIVE PRODUCTS
MARVEL UNIVERSE AIR HOCKEY TABLE
AMERICAN HERITAGE BILLIARDS | MSRP: $999.95
The official Marvel Universe Air Hockey Table combines a stunning portrait of all of your favorite Marvel characters along with the best made air-hockey table in the business! Get swept into the Marvel Universe for years of family fun and memories!
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ELLIPSE 6-PLAYER AIR HOCKEY TABLE
AMERICAN HERITAGE BILLIARDS | MSRP: $1,199.95
Everyone can join in on the fun with the Ellipse 6-Player Air Hockey Table! The first of its kind, it’s sure to be a hit with more pucks, more players, more goals and most of all, more fun!
L A I T N E D I
FLIPOUT!
AMERICAN HERITAGE BILLIARDS | MSRP: $1,299.95
A brand new game, created by American Heritage Billiards, featuring flippers, bumpers, foosballs and plenty of fun!
18 | BCA INSIDER • EXPO 2018
PRACTICE PARTNER 20
BOWMAR SPORTS | MSRP: $399.99
The Practice Partner 20 is great for all levels of ping pong and table tennis players alike. It is quick and easy to assemble and rests directly on the table top. The ball-feeding unit is made of alloy with resistant rubber, which stabilizes the ball direction and placement. Speed settings range from 1-9 and frequency settings range from 1-9, producing 25-80 balls per minute. A one-year warranty is included.
CARROM SIGNATURE FOOSBALL TABLE - PREASSEMBLED
CARROM COMPANY | MSRP: $1,128
Spend more time playing, less time assembling!
FELT SAVER BY CUE CANDY
CUE & CASE | MSRP: $9.99
Felt Saver by Cue Candy is the most versatile cleaning tool in your arsenal – use it anywhere: in the game room, at home, on the go, in the car… the uses are endless. This reusable sticky roller features adhesive material tough enough to pull stubborn pet hair and chalk dust off of your pool table’s delicate felt without damaging it or wearing it out! You can do away with brushes that push dirt and debris around your table, kick dust and hairs all over the place, and take forever to use. The Felt Saver quickly and completely cleans and freshens the surface of your cloth, increasing its lifespan and saving you money. Plus, this handy tool is reusable.
90" ATOMIC CONTOUR AIR HOCKEY TABLE
CUE & CASE | MSRP: $949 The Atomic 90" Contour Air Hockey Table utilizes ScoreLinx, a new app that transforms your mobile device into a custom, full-featured electronic scoring device for your game table. Enter players’ names and enjoy a full-color scoring display with animation graphics and in-game sound effects and music. Choose from your favorite device photos or snap a new picture to create your own custom photo avatars for the scoring display. Have fun and create custom sound recordings to celebrate your goals or heckle your opponent.
LUCITE CORNER RACK BY HJ SCOTT
CUE & CASE | MSRP: $499.99
This new transitional rack instantly elevates any game room decor. Its lustrous acrylic design yields a clean-lined look. The 8-Cue Lucite Corner Rack holds up to eight pool cues, one full set of billiard balls, and two cue racks in a minimum amount of space. This rack is perfectly proportioned to fit into the corner of your game room and its quality construction ensures this rack will be around for years to come.
BCAINSIDER.COM | 19
CUTSHOTS AIMING BALLS CUTSHOTS, LLC | MSRP:
$79.95 (2 balls), $119.95 (4 balls),
$199.95 (8 balls) CutShots balls enable the shooter to see the exact aiming points on the cue ball and the object balls needed to make any cut shot. CutShots do not have to be hand positioned, and play is continuous. Using the full set of eight CutShots balls, a competitive game of 8-ball can be played against any opponent.
SIMONIS SLATE GRAY OUTDOOR CLOTH
8-foot set $350 Fun in the Sun! Simonis outdoor cloth is specially treated to resist humid/damp environments and is UV-treated to resist fading. Now available in the popular slate gray color! IWAN SIMONIS INC | MSRP:
20 | BCA INSIDER • EXPO 2018
VIPER ION ELECTRONIC DARTBOARD
GLD PRODUCTS | MSRP: $179.99
Bring to light a new dimension of dart games with the Viper ION Illuminated Dartboard! This product features extra-bright LED lights that shine through the segments for enhanced game play, including exclusive games that rely on the ION Light System. With 48 games and 315 variations, you’ll find new ways to play. The Viper ION supports up to eight player games. Get the darts flying right out of the box with six starter darts, mounting hardware and game manual.
FUSION ROCK-REVERSO TABLE TOPS FOR FUSION TABLES
IWAN SIMONIS INC (FUSION TABLES) | MSRP: $1,575
Comprised of 3mm TECHLAM panels, the Rock-Reverso surface provides the final touch to create a beautiful contemporary design. The new Rock Reverso option allows you to change the ambience in your dining room by providing two different surfaces in one table top: one face is covered by wood veneer, the other by ceramic. Long lasting and easy to maintain, the raw materials used to produce the panel are from recycled sources, removing the impact of extracting new stone.
POOL-CHAMPION TRAINING BALL BY ARAMITH
IWAN SIMONIS INC. (ARAMITH) | MSRP: $48.75
The Pool-Champion Training Ball Set dramatically improves your cue ball control and your pocketing skills (two balls in one + 30 page instruction booklet included). Designed for both beginning and advanced players.
THE RACKRACK
MOJO POOL | MSRP: $25
The RackRack was invented to fill a gap in the pool table accessory market. The RackRack mounts to the underside of your table using screws or adhesive tape and is virtually invisible once installed.You affix an attractive steel logo plate to your triangle, and magnets inside the RackRack hold your triangle securely in place until you’re ready to rack again! It’s even designed to not interfere with the center bolt holding the end rail on, so you never need to remove the RackRack when you’re moving your table.
MCDERMOTT H-SERIES CUES
MCDERMOTT CUE | MSRP: Starting at $550
Your struggle to get a perfectly balanced cue is officially over. McDermott’s brand-new H-Series is the first line of cues to feature the fully adjustable Variable Balance Point (VBP) weight system. This breakthrough is made possible by its patented technology that combines a full-length carbon fiber core with a rail on which the weights can be repositioned inside the cue. No other cue allows you to have this much control over both the weight and balance.
BANTAM BILLIARDS
OLHAUSEN BILLIARD MANUFACTURING, INC. | MSRP: $1,995
A new “bantam-sized” take on pool…from 7-Ball to 9-Ball to Short Rack 8-Ball to Fast Rack 8-Ball…the fun has just begun! Introducing a new concept pool table…with only two pockets. This concept appeals to today’s youth, especially those involved in hockey, soccer and lacrosse, and it also appeals to those adults who enjoy playing pool, but do not have space for a standard size table. The overall quality and playability of this table maintains the highest level by utilizing professional quality components and equipment. Patent Pending.
BCAINSIDER.COM | 21
NICHOLS
PLANK & HIDE | MSRP: $5,999
structural superiority, easy installation, superior playability, only nut and bolt fastening with no wood screw for strength, solid wood construction with interlocking parts, and the finest three-piece slate.
VOX WOOD
PLANK & HIDE | MSRP: $6,599
Made from solid oak, this mega-proportioned hex nut and bolt secure the Vox design as a nod to an industrial style. The championship-quality playing surface is dramatically grounded by Vox’s X-shaped solid oak base. Easy to install and level, the Vox Billiard Table is impressively responsive and accurate in play.
22 | BCA INSIDER • EXPO 2018
FELIX
PLANK & HIDE | MSRP: $6,999
A perfectly center-balanced base provides steady 360-degree support from a crossed-leg foundation. This is a worldclass table with a smooth and accurate playing surface. The structure is made from all steel with a heavy wood understructure to support the steel rail cap.
AHOLES GAME
RIVARD COMPANIES | MSRP: $299.99
Made in the USA, AHoles Game is the hottest new game recently introduced to the market. The portable game that is easy to learn yet challenging to play! Bring it to a party or play it while out tailgating, in the garage, or at your favorite pub. Perfect for backyard family entertaining; this game is fun for all ages. If you are looking for the newest, most exciting game for all-year-round fun, you found it with AHoles. Makes for a great gift and brings family and friends together for hours of enjoyment!
You need a dining table that seats up to 12, and you want a game table to entertain your freinds and family. The Fusion Table Sleek European design, an integrated lift that easily converts the solid slate table from dining height to billiard height in seconds. Transformative! NEW for 2018: Fusion Rock-Reverso™ Tops!
fusiontables.com
NOUVELLE
TOLTEC LIGHTING | MSRP: $699
We are proud to introduce our Nouvelle family. Featuring seven pendant lights hanging from a cord, it can be hung at any length up to 12 feet. The Nouvelle family comes in three finishes—New Age Brass (shown) Graphite, and Expresso. The Nouvelle family has two glass choices, the popular Clear Bubble or White Muslin.
ZOZTHEBOT POOL TABLE SET
ZOZ ROBOTICS, INC. | MSRP: $750
Two game playing robots, one felt protecting game mat, two display/charging stands and one free app.
24 | BCA INSIDER • EXPO 2018
TRI-BALL (3 PLAYER 8-BALL)
TRI-BALL PTY LTD. | MSRP: $195
Three players can participate and immerse themselves in the same game of pool. A unique to tri-ball hexagonal rack has been specifically designed by the founder to accommodate three different colored sets of six balls with the 8-ball perfectly centered in the rack. Now the third player does not need to wait to play the winner. The winner can bask in the glory while his or her companions continue playing and strive for second place. Basic 8-Ball rules apply and can vary from country to country. The people’s pool.
THESE ARE JUST SOME OF THE GREAT INNOVATIVE PRODUCTS THAT WILL BE ON DISPLAY AT THIS YEAR’S EXPO. BE SURE TO CHECK OUT ALL THE EXHIBITORS TO STAY UP-TO-DATE ON OTHER PRODUCTS AND INNOVATIONS THAT OUR INDUSTRY WILL BE DISCUSSING ALL YEAR LONG.
ALL YOU NEED TO KNOW By Keith Loria The Billiard & Home Leisure Expo, this year held at the Ernest N. Morial Convention Center in New Orleans, Louisiana, is the place to be July 11-13, as the movers and shakers of the billiard industry will be on hand talking about the latest trends and excitement happening within the industry. And it doesn’t matter if you’re a decades-long veteran of the industry or a rookie to the retail game, the Expo’s mix of speakers, exhibitors, tournaments and events will help anyone involved in the business. For 35 years, the Expo has helped companies stay up to date on products, of26 | BCA INSIDER • EXPO 2018
fered savvy sales advice and looked at the trends that needed to be followed in the year ahead.
within 30 days. There is no other event in this industry that can boast that kind of potential.
After all, the Expo attracts a who’s who of specialty billiard and home recreation retailers, plus manufacturers, installers and billiard room owners, all learning about the products that retail customers will be talking about and purchasing this year. Whether it’s tables, cues, pingpong, shuffleboard, poker, or casual furniture, there’s something for everyone.
For a complete list of exhibitors, turn to our handy guide in the pages ahead.
Historically, more than 97 percent of attendees are involved in the buying process for their business and more than 90 percent of them purchase at the show or
QUICK FACTS: The 2018 BCA Expo will feature three host hotels:
Hampton Inn New Orleans Convention Center
This hotel is conveniently located across the street from the Ernest N. Morial Convention Center and the Riverwalk
Outlet Mall. Set across two towers – one a historic warehouse, the other a modern build – the newly renovated Hampton Inn & Suites New Orleans Convention Center hotel offers unique accommodations in the heart of New Orleans. Located in the Arts & Warehouse District, the neighborhood is home to many businesses, shops, restaurants and bars.
Hyatt Place New Orleans Convention Center
Situated directly across from the Ernest N. Morial Convention Center, discover a different kind of hotel experience at this centrally located hotel in Downtown New Orleans. Outside our hotel's front doors guests can taste the cuisine of award-winning restaurants, visit renowned museums and wonderful shopping, travelers enjoy a stay that is seamless and simple while surrounded by the excitement of downtown New Orleans.
Marriott New Orleans Convention Center
The New Orleans Morial Convention Center is also across the street. Experience the unbridled energy and unique charm of New Orleans' French Quarter with a stay at this hotel. Ideally located in the city's Warehouse District, it combines historic elegance with modern style. And with the many attractions of
the French Quarter and the Warehouse District at your fingertips, you won't be short of things to do during your stay.
WHO CAN ATTEND?
This Expo is a business-to-business event, and is open to qualified professionals of the billiard and home leisure industries only. This Expo is not open to the general public.
BCA MEMBERSHIP INQUIRIES
If you would like information about BCA membership, contact Shane Tyree at 303-243-5070, ext. 23. The BCA Membership Desk will be located at registration, and available to answer any questions or help those who wish to join the BCA. For those with questions about their membership status, reach out to Shane Tyree in the BCA Booth 145
BADGES FOR CHILDREN
There is no advance registration for children under 18.You can register your children onsite but an adult must accompany children under the age of 18 at all times. Badges for children 12-17 are $25 each.There is no charge for children under the age of 12.
ADMISSION
You can’t get into the BCA Expo without an official badge. Badges must be worn
at all times and are essential for entrance into all scheduled events, programs and functions. Badges must also be worn during set-up and teardown of all booths. Badges are nontransferable and are the property of BCA Expo management.
ATTENDEE BADGES
A simple color system will be utilized to assist attendees in properly identifying the business classifications of all BCA Expo 2018 attendees and exhibitors. Any lost or misplaced badges can be reissued at a cost of $10 per badge. No exceptions.
SEMINARS
All Business of Billiard Seminars will be held on the exhibit floor in booth 775. Retailer/Operator
Exhibitor
Guest/Speaker/Misc
Instructor
EXHIBIT MANAGEMENT
Liz Klostermann, CEM Convention Manager: 404-477-5140
BCAINSIDER.COM | 27
2018 EXPO SCHEDULE JULY 10
2:00 PM - 5:00 PM
4:00 PM - 5:00 PM
BCA Annual Membership Meeting (Room 288)
Social & Digital Lounge (Booth 145)
3:00 PM - 4:00 PM
JULY 11
Education Series: Top Converting Websites (Booth 745)
8:50 AM
5:00 PM
9:00 AM
5:15 PM - 6:15 PM
Ribbon Cutting Ceremony Exhibit Hall Opens
Exhibit Hall Closes
3:00 PM - 4:00 PM
9:00 AM
Exhibit Hall Opens
Education Series: 20 Seconds to WOW and WIN (Booth 745)
11:00 AM - 12:00 PM
5:00 PM
Education Series: Room Operator Roudtable “The Pool Room of Tomorrow” (Booth 745)
1:00 PM - 2:00 PM
Industry Social (2nd Floor, Convention Center)
1:00 PM - 2:00 PM
JULY 12
Education Series: 10 Tips for Better Business Results (Booth 745)
1:00 PM - 3:00 PM
Education Series: Doing Brick and Mortar Business in an Online World (Booth 745)
Exhibit Hall Closes
JULY 13 10:00 AM
Exhibit Hall Opens
2:00 PM
Exhibit Hall Closes
Social & Digital Lounge (Booth 145)
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TOP 10 MUSIC DESTINATIONS AROUND NEW ORLEANS By Charles S. Donnavan Once the events and activities unwind at the BCA Expo, you’ll want to be sure to check out the amazing music that the city is known for. After all, New Orleans is the birthplace of jazz and is widely known as having one of the best music scenes in the world. Regardless of whether you enjoy an intimate club or large hall, New Orleans never disappoints music lovers. Here are some places you should visit to hear some of the city’s finest musicians doing their stuff.
PRESERVATION HALL
726 St Peter St.
You can’t call yourself a jazz fan and not stop by this historic site. Encompassing traditional New Orleans jazz, the venue is considered a cornerstone of music and culture. First established in 1961 to honor traditional New Orleans jazz, the site plays host to some of the city’s best jazz players nightly. The popular bar hosts a variety of musical performances, including gospel, hip-hop, bluegrass and rock. The best aspect of Preservation Hall is its non-profit affiliation. This is more than a music hall, it is a place for the community; they en30 | BCA INSIDER • EXPO 2018
gage with the local community helping with education and social programs.
CHICKIE WAH WAH
2828 Canal St.
Originally established in 2000, Chickie Wah Wah was one of the first in the city to offer a smoke-free atmosphere and its mission is to create a healthy environment for guests, staff and its guest musicians. The establishment is located in the historic Fauburg Mariginy and offers local and regional acts nightly. The room adapts to bands of different sizes and welcomes different styles. Every musical artist sets the entrance fee for the night, so there’s a revolving cover, but it’s money well spent, and the artists collect 100 percent of the proceeds. That makes the venue a welcome home for rising and established musicians.
MAPLE LEAF BAR
8316 Oak St.
A slightly different musical choice, Maple Leaf Bar is actually home to two types of artistic events – musical performances and poetry readings. Known by locals as “The Leaf,” it’s a top place
for New Orleans’ up-and-coming bands and local music students from Tulane University, Loyola University and The University of New Orleans to shine. Frequent performers at the Maple Leaf have included local legends James Booker, the Rebirth Brass Band, Papa Grows Funk, Clarence “Gatemouth” Brown, Walter “Wolfman” Washington, “Money Mike” Armstrong, The Radiators and Henry Butler. Unannounced sit-ins are not uncommon; Bruce Springsteen once dropped in to jam with The Iguanas and Jon Cleary’s band was once joined by his frequent employer, Bonnie Raitt.
SNUG HARBOR JAZZ BISTRO 626 Frenchmen St. For more than 30 years, Snug Harbor has provided the best in live jazz and great regional cooking at reasonable prices. The venue is comprised of three rooms of a renovated 1800s storefront located in the Faubourg Mariginy, just outside the French Quarter. Snug Harbor has been home to most major modern New Orleans jazz musicians. In its space, young musicians gain real-world
music experience from veteran bandleaders. Be warned, the venue is only able to host 80 people but though the stage is small, it can hold a grand piano and large bands have played on it. Every night, patrons can witness two shows, at 8 p.m. and 10 p.m.
TIPITINA’S UPTOWN
501 Napoleon Ave.
Originally established in 1977, Tipitina’s has encouraged the development of New Orleans’ best musical artists for decades. Located near the Mississippi River, the bar is dedicated to piano wizard Professor Longhair, one of the most renowned rhythm and blues musicians in New Orleans’ music history. His visage overlooks the stage and greets guests at the door. Tulane University and Loyola University music students frequent the music club. Tipitina’s also support a variety of community-based projects.
HOUSE OF BLUES
225 Decatur St.
This popular music venue grew out of founder Isaac Tigrett’s love for the blues and it’s considered a must-stop for any true music lover who comes to the Big Easy. Tigrett’s goal with the place was to introduce people to the music of the rural south, including genres such as blues, gospel, rhythm and blues and jazz. Bands play nightly and the House of Blues offers a mix of Louisiana favorites and mid-sized touring acts. The club offers three performance spaces: the main hall, the Parish and the Voodoo Garden. The place is also known for its food, serving up a strong mix of Southern-style favorites.
BLUE NILE
532 Frenchmen St. Blue Nile is one of the longest-standing music clubs located in the heart of the historic Frenchmen Street. It was
originally called Dream Palace and it has been home to funk, blues, soul and brass music concerts. The club offers a full bar and features live local, national and international performances; they have music acts on most nights of the week. Renowned artists like Kermit Ruffins, Troy “Trombone Shorty” Andrews and Soul Rebels Brass Band have played here.
BULLET’S SPORTS BAR
2441 A P Tureaud Ave.
The Treme neighborhood is a historic incubator for New Orleans’ many homegrown party sounds – funk, brassband music, R&B – and the laid-back Bullet’s rests in the heart of it. Acts like the raucous, all-female Original Pinettes Brass Band and trumpeter Kermit Ruffins play regular weekly gigs at Bullet’s, which usually start fairly early (between 6 and 9 p.m.) and attract a relaxed crowd of grown folks. Food trucks park outside during gigs, and drink specials are kind to the wallet.
ROCK ‘N’ BOWL
3000 S Carrollton Ave.
Located in the heart of New Orleans, Rock ‘n’ Bowl is a unique venue that promotes both live music and bowl-
ing. Due to its rustic Southern roots, the famous bar and bowling alley tends to have a full house every night, so if you’re looking to bowl while you listen to music, make sure you reserve your lane before you get there. Every night brings new live entertainment, ranging from funk to blues to zydeco. Get ready to dance the night away while sipping on some beers and knocking down a few pins. Even owner John Blancher, a bona fide local character, likes to climb up on the bar and boogie down at least once an evening.
SIBERIA
2227 St Claude Ave. Looking for something a little different? Every night, Siberia hosts punk, hardcore and metal local bands, offering a change of pace from the jazz that dominates many of the bars and clubs. This music club is perfect for anyone who wishes to break away from the typical Southern-style music scene. Over the years, the club has expanded to include regular gigs from gay bounce rappers Katey Red and Big Freedia, touring veterans Hawkwind and Walter Lure, psychedelic rock, goth DJs, comedy, and burlesque, plus free happy hour shows for local singer-songwriters and old-timey string bands.
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SOCIAL
DOs & By John
Staying active on your social media platforms is a 24/7 job that can be done from anywhere. So, while you’re in New Orleans for this year’s BCA Expo, you need to make sure your Twitter, Instagram and Facebook accounts are being updated with useful, informative and fun posts so that you stay connected to your contacts.
DO:
MAKE YOUR POSTS FUN
With all of that in mind, we’ve talked with social media experts for their insights on what to do, and what not to do, with social media. These tips can be put to good use while at the Expo, and throughout the year.
Make sure that everyone is smiling in your photos, share the idea that the BCA is a community, it will promote your business and the game in general. Not every post has to be about business – post pictures of the hotel, a meal you’ve had, the architecture of New Orleans, a beautiful sunset, musicians: everything that makes New Orleans great.
DO:
DON’T:
SET THE SCENE AT THE EXPO
There is so much to share at the Expo. Take pictures of your booth and the newest products you’re offering. Tour the entire Expo scene and share pictures of what’s happening at other booths. Take pictures with your colleagues and friends – and be sure to include something that shares your business name, logo, website, and address on it in the pictures.
DON’T:
POST BAD PHOTOS
There’s no excuse for showcasing subpar pictures in this day and age.While taking pictures, snap a few options and choose the best ones. Blurry images, or photos where people have closed eyes or strange facial expressions, will distract from what you’re trying to promote. 34 | BCA INSIDER • EXPO 2018
BE UNPROFESSIONAL
The idea is to show that your business has a personality, so don’t post anything that could be hurtful or insulting to anyone. And don’t post anything that could be potentially embarrassing to you, or anyone else.There’s a time for good, clean fun, and also a time when that fun shouldn’t be shared on social media.
DO:
SHARE THE SIGHTS OF NEW ORLEANS
There is so much to do in The Big Easy, and you should make the most of your time there, and share what you’re doing with your followers. Visit Bourbon Street and the French Quarter, but also be sure to check out Frenchman Street. Take a tour of the Garden District, visit the World War II Museum, take a swamp tour, and post away.
MEDIA
& DON’Ts Tuttle
DON’T:
GET NEGATIVE
Every trip has its bad moments. A rude tourist, a meal that didn’t live up to expectations, a crowd, subpar service. Keep those to yourself.You’ll have so many good times, there’s no reason to sweat the small stuff, and posting complaints isn’t cool or funny, it’s whining.
DO:
POST OFTEN
If people are going to pay attention to your posts, you have to give them something to look at, and engage with. “Find a healthy number of times to post a day. The sweet spot for most brands is four to six posts a day,” says Morgan Kling, CEO of Market Boost, which connects brands with viral influencers to promote products, apps, and entertaining content. “Build a tone for your social media accounts that will resonate with your audience.”
DON’T:
POST TOO MUCH
It’s a tricky balance, but over-posting can be overwhelming and turn people off. During the Expo, you may want to post more often than usual, as it’s an opportunity to share a story
“
A HEART EMOJI GOES A LONG WAY.”
with your followers. But in general, too many posts means you’re probably posting some uninteresting stuff, and that means the good stuff will get overlooked.
DO:
KEEP YOUR CONTENT FRESH
Christopher Wick, founder of the award-winning social media marketing firm SMM International, says your social media platforms need to be updated regularly. “Once you use Twitter, Facebook and Instagram, you need to maintain fresh and timely content,” he says. “Facebook will be your primary lead generator!” The Expo is the perfect opportunity to get in the habit of posting regularly.
DON’T:
MISJUDGE YOUR AUDIENCE
Some people may think social media is all about younger people, or that men are your only customers, but Jonas Sickler, BCAINSIDER.COM | 35
marketing director for ReputationManagement.com, says that’s a mistake. “If billiard businesses targeted only 20- to 30-year-old men on social media, they’d really be missing the mark,” Sickler says. “Thirty percent of their customers are women, and the average age of billiard champions is 35.”
DO:
ENGAGE YOUR AUDIENCE
Kling suggests creating relationships with your followers, but not through spam. “When people engage with your posts, show some love. A heart emoji goes a long way,” he says. He also suggests doing some research to learn and find out what kind of posts are popular with your followers. “Learn what your audience engages with,” Kling says. “Find some popular pages in the same industry and see which of their posts get the best engagement. Curate more of that content.”
“DON’T:
...PEOPLE LIKE THINGS SHORT AND SWEET.”
USE SOCIAL MEDIA AS A DIGITAL BILLBOARD
Kling says thousands of huge brands use their social media solely to post promotional content. “They are missing out on millions of views by posting content that platforms throttle,” he says. “Platforms reward quality content with better reach on posts.” Facebook, Twitter and Instagram also have their own styles and advantages, so don’t post the same content on all of them. “Each platform has a different vibe,” Kling says. “Learn what it is and stick to it. Don’t take the easy way out by using recycled content.” 36 | BCA INSIDER • EXPO 2018
DO:
POST VIDEO
Chelsey Heil, owner of Creatives by Chelsey, a marketing agency in Stockton, California, says billiard retailers have lots of opportunities to “blow up” their social media. “Have you ever seen the trick shot videos on YouTube? They get millions of views because they’re interesting,” Heil says. “They hold people’s attention and we all like watching those videos.” She suggests making your own videos featuring trick shots, coaching tips, ways to properly care for a table and other equipment, and videos showcasing tables and other merchandise. “I’d also make simple memes with quotes like, ‘I’d rather be playing pool’ or something like that,” Heil says. “It may sound cheesy, but it works. Post these to both Facebook and Instagram, use hashtags on Instagram and your social media will explode.” John Huntinghouse of Epic Marketing also is a big fan of videos, and he says making them isn’t as costly as you may think. “The problem for most companies is that they feel like they can’t make quality videos,” he says. “But you don’t have to be a professional to get it done. Play on an individual’s emotions, and produce content that resonates with them. Take shots of billiard equipment or people playing billiards at a fancy house.”
DON’T:
MAKE YOUR VIDEOS TOO LONG
When it comes to social media, people like things short and sweet. If you’re promising people a video of a terrific trick shot, get to it quickly. Of course, you can take a few seconds to tell people about yourself and your business, and introduce the player who’s making the shot. But then get to the shot. You also can talk with the player after the shot is made. Once they see the shot, a lot of people will want to keep watching to find out how it was done. Apply this approach to all videos.
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LEFT: Brian Offenberger | CENTER: Lynn Switanowski | RIGHT: Ozzy Reynolds
TAKE ADVANTAGE OF THIS YEAR’S EDUCATIONAL SEMINARS By Keith Loria Attendees of past Billiard & Home Leisure Expos often talk about the innovative ideas and insights they received from the numerous education seminars presented throughout the conference, and this year’s seminars promise to be equally strong. Lynn Switanowski, president of Creative Business Consulting Group, LLC, will present two seminars at this year’s Expo: “Doing Brick And Mortar Business In An Online World” beginning at 1 p.m. on July 11; and “20 Seconds to WOW and WIN” on July 12 beginning at 3 p.m. “We are very excited to be chosen to speak again at this year’s BCA Expo,” Switanowski says. “Over the past few years, we’ve developed a great rapport with the audiences who attend our sessions and look forward to sharing information where attendees can gather actionable insights that can be used in real time to help them build their business and grow immediately.” As with all of its sessions through the years, CBCG focuses on providing con44 | BCA INSIDER • EXPO 2018
tent that is timely and relevant for billiard store owners as well as pool room owners and manufacturers within the industry. As there are continuing changes in the retail and consumer landscape today, it is critical for billiard business owners to be up to date on the most important information that can help their businesses thrive in the years to come.
“
WE HOPE …ATTENDEES WILL TAKE ADVANTAGE OF THIS FREE OPPORTUNITY TO IMPROVE THEIR SOCIAL MEDIA PRESENCE.”
“We focus on presenting sessions that deliver timely consumer insights and look to share how consumers are continually changing – therefore billiard businesses must adapt at the same time,” Switanowski says. “We are proud to present content that helps session attendees
better plan and prepare to meet these changing needs. We are excited about the content for 2018 as we will present two sessions which are both timely and relevant for the industry.” The first session focuses on how to use social media in one’s billiard business. “This year we focus on ‘doing brickand-mortar business in an increasingly online world’ and will share tips, tactics and ways that billiard businesses can connect digitally with their customers,” Switanowski says. CBCG’s second session focuses on the visual merchandising within billiard businesses. “We are trying to help billiard business owners understand that looks do matter, and spending time and energy – and sometimes a few dollars – can significantly improve the performance of their businesses and better meet today’s customer needs,” she says. Switanowski is excited that this year CBCG will add an additional element
to the BCA Expo, as it will be on the show floor for five hours in the social and digital lounge, providing guidance and talking with billiard businesses who have specific challenges and issues with their social media presentations. These sessions are from 2 to 5 p.m., on Wednesday and from 1 to 3 p.m. on Thursday. “We hope that many show attendees will take advantage of this free opportunity to improve their social media presence and connect more effectively with their customers,” she says. Brian Offenberger, owner and keynote speaker of CeM out of Scottsdale, Arizona, will be presenting the seminar “Top Converting Websites” on Wednesday, July 11 at 3 p.m.; and “10 Tips for Better Business Results” at 1 p.m., Thursday, July 12. “One is about how to turn more website visitors into customers and the second is about how to generate better business results,” he says. “I enjoy helping business owners rediscover the joy and passion in their business and helping them lead their business to better results.” For the first session, Offenberger says attendees can expect practical tips they can use to turn more website visitors into actual paying customers, providing real-life examples to illustrate easy-toapply website principles to get more customers and make more sales. “This is important because you can have all the website visitors in the world, but if none of them buy from you, it’s wasted traffic,” he says. “This session teaches in an easy-to-understand, easy-to-apply way, the concepts to turn website visitors into customers.” The chief takeaway of the seminar is that simple improvements can make big profit differences. “It’s so important to view and understand your website performance analytics every month, just like you would
your bank and financial statements,” Offenberger says. “The best part of doing a seminar like this is seeing people’s eyes light up and get excited when they understand that they too can earn more and produce more from their website.” For the “10 Tips for Better Business Results” session, Offenberger says attendees can expect to get some practical tips any business can apply – from startup to enterprise level – for better business results. “This is important because if you aren’t in business for fun or profit, then why are you doing it? This session shows the importance of fun and profit, and how to have more of both,” he says. “Remember, you are the magic in your business. How you run is how your business will run. Like a fine machine, you must take care of you.” A pool room specific education session will take place on Thursdsy, July 12 beginning at 11 a.m., called “The Pool Room of Tomorrow.” In this seminar, Ozzy Reynolds, general manager at CueSports International and BCA’s room operator representative, will lead a roundtable discussion on ways to improve business for this segment. “We felt it was important for each category of BCA board members to host a roundtable for their constitutes, and mine represents room owners and league operators,” Reynolds says. “For this session, I’d like to get that segment of the membership together and let them know what the BCA is doing and making them aware of everything going on, as well as get their thoughts on how the BCA can give them more value for their membership.” He notes that all BCA members are welcome to join in on the discussion and the format will be informal, but he believes it will be highly educational for all involved. “We’re going to touch on all the different initiatives and ideas and maybe get
into some they are considering for the future,” he says. “We’ll let everyone have some time to voice opinions on how the BCA can give them more value.” Currently, this segment of the BCA represents one of the smallest memberships and Reynolds shares the board is trying to generate ideas to attract more room owners and more league operators to become members. “For current members, I want them to walk away with the feeling that the BCA is aware of their needs and that we do listen,” he says. “Additionally, we want to hear their ideas. They may have far better ideas than we have as board members and we’re always willing to listen and hear what everyone has to say.”
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A SAVORY GUIDE TO DINING DESTINATIONS IN THE BIG EASY By Anthony Stoeckert While in New Orleans for this year’s BCA Expo, you will be spending a lot of time meeting people, making connections, learning about new developments in the industry, and sharing news about your business. But your visit to New Orleans also is an opportunity to enjoy some of the best restaurants around.
rior marked by an open kitchen. Seafood lovers are in for a delight with an 18-foot display filled with fresh sea bass, halibut, steelhead salmon, Louisiana redfish, and many other seafood favorites. Fresh fish are prepared over red-hot briquettes bestrewed with flavored oil. The restaurant also has an extensive wine list, and an offering of craft cocktails.
As New Orleans celebrates the 300th anniversary of its founding, you can be sure that restaurants throughout the city are preparing their finest meals for visitors. Food is as much a part of New Orleans’ culture as music is, so be sure to visit some of the Big Easy’s top dining destinations.
Briquette is proud to showcase contemporary and coastal dishes like Snapper Pontchartrain, Louisiana Redfish on the Half Shell, and Peppercorn Crusted Strip Steak.
Here is a guide to some of the best and most famed food spots in the city.
One of the biggest things to happen in New Orleans’ food scene this year is the opening of Pythian Market at 234 Loyola Ave., in May. Pythian Market is an urban food collective located on the ground floor of the historic Pythian Temple in downtown New Orleans. The market features 14 purveyors and retail vendors showcasing cuisines repre-
Located in the Warehouse District, Briquette’s home is a building from the 1800s. Located at 701 S Peters St., Briquette features a contemporary, yet casual, restaurant inte50 | BCA INSIDER • EXPO 2018
For more information, to briquette-nola.com.
senting the many cultures that make up the culinary landscape in New Orleans. From fresh Gulf seafood and authentic Southern BBQ to Vietnamese street food and Louisiana comfort fare, diners can expect soulful, fresh and creative cuisine served up in a convivial atmosphere. The market’s Bar 1908 serves craft cocktails, local beers and a variety of seasonal frozen concoctions. For more information, go to www.pythianmarket.com. One of the newest restaurants in town is the Bywater American Bistro (known as BABs), which was opened in March by Chef Nina Compton, winner of the 2018 James Beard Award’s “Best Chef South” and one of “Food & Wine” magazine’s Best New Chefs of 2017. Located at 2900 Chartres St., near the Mississippi River, BABs is run by Compton, her husband Larry Miller and Levi Raines, sou chef at the Compère Lapin restaurant. Raines is the chef and partner for the new dining destination. The menu offers fresh and approachable contemporary American cuisine that honors ingredients, smart sourcing, and bold flavor combinations, showcasing Compton’s culinary craftmanship with a bistro style of service. As a nod to the restaurant’s home in the Rice Mills Loft building, grains and legumes play a substantial role with dishes such as Farro Risotto with Maitake mushrooms and minted breadcrumbs. “We’re really excited to have opened a restaurant in the community that has become our home,” Compton says. “The menu and atmosphere go perfectly together – unique and creative dishes coming out of a completely open kitchen – it’s going to be a fun dining experience – like hanging out with friends at a dinner party.” Since opening in June 2015 Compère Lapin, Compton’s beloved New Orleans restaurant in the Old No. 77 Hotel has received critical acclaim including Eater National’s “Best Restaurants in America 2017.” It’s located at 535 Tchoupitoulas St. Compton helms the neighborhood restaurant, creating robust dishes that meld the flavors of her Caribbean upbringing and love for French and Italian cuisine, while highlighting the Gulf and Louisiana’s beautiful indigenous ingredients. At Compère Lapin, Compton serves up a menu that is as diverse, colorful and tempting as the city itself with offerings ranging from cold smoked tuna tartare and curried goat with gnocchi, to hot fire chicken and roasted banana zeppole. With a beverage program overseen by cocktail maven Abigail Gullo, Compère Lapin is one of the hottest restaurants in NOLA. For more information, go to www.comperelapin.com. OPPOSITE: The Mural at Pythain Market TOP TO BOTTOM: Briquette; Deviled Crab at Sac-a-Lait; Sicilian Negroni at Compère Lapin; Pickled Shrimp at Bywater American Bistro
LEFT: Charcuterie at Toups Meaterie CENTER: Fried Pork Chop Stack at Toups South RIGHT: Madame's Modern Kitchen + Bar
Separated by only a curtain inside of the SoFAB museum is what is considered a live exhibit and restaurant, Toups South, helmed by Bravo TV’s “Top Chef ” season 13 “Fan Favorite,” Chef Isaac Toups. A native of Rayne, Louisiana – the heart of Cajun country – Toups is known for his “born and braised” culinary style. Toups South, located at 1504 Oretha Castle Haley Blvd., features a cuisine that highlights the best of southern fare, including a signature Fried Bone-In Pork Chop Stack, which is appropriately speared with a butcher’s knife and accompanied by a stack of white bread and rich, coffee aioli; and Toups’ infamous pork-belly Cracklins. Toups and his wife/co-owner Amanda Toups also run Toups’ Meatery at 845 N Carrollton Ave., in Mid-City. Toups’ first restaurant is a glimpse into “Isaac’s Id” – the Cajun rustic cookery he grew up knowing, with his unique updated, sophisticated approach. The cuisine at Toups’ Meatery highlights deep, rustic flavors such as slow-cooked Lamb Neck with black eye pea ragout and fennel; Confit Chicken Thighs, ham braised greens, Dijon cream and lardons; and Gulf Seafood Couvillion. Additional menu staples include the Meatery Board, offering a selection of house cured meats and accompaniments; authentic Cracklins, and other robust dishes highlighting Toups’ refined approach to his deeply rooted Louisiana family traditions. For more information, go to www.toupsmeatery.com. In December 2017, “Cajun Aces” premiered on Food Network starring Louisiana’s very own culinary couple, Chefs Cody and Samantha “Sam” Carroll – the stars behind the scenes at Sac-a-Lait restaurant. Set in an old cotton mill in the middle of the Warehouse District at 1051 Annunciation St., Sac-a-lait showcases refined southern Louisiana dishes. “If you know Cajun cooking and you know the background of Louisiana and Creole cooking, you can see the back52 | BCA INSIDER • EXPO 2018
ground in our dishes,” Cody Carroll says. “It’s pretty cool because we tell stories with each dish. First, we harvest the ingredient, cook it at the family farm, go to Hot Tails [our other restaurant] and do more casual versions of that dish, then finish the dish at Sac-a-Lait. We tell the story of harvesting and cooking.” The husband-and-wife team presents a bold cuisine set in an atmosphere that’s inspired by the fishing, farming, and hunting culture they grew up in. The menu, which features modern takes on Acadian and Cajun cuisine, includes Deviled Crab with whipped egg yolk, marinated cucumber and sabayon; Alligator & Mirliton with honey powder, white remoulade and pickled mustard seeds; and Wild Boar’s Heart – a bell pepper risotto-stuffed heart with maple sherry Brussels and shaved beet. The cocktail program focuses on vine-to-glass creations utilizing the unique produce and herbs from the restaurant’s on-site garden. For more information, go to www.sac-a-laitrestaurant.com. Madam’s Modern Kitchen + Bar, located at 1300 Canal St., is a refined casual restaurant and bar at the newly renovated B on Canal in New Orleans. Located on famed Canal Street, the signature eatery is at the center of the theater and business district and just steps or streetcar away from the French Quarter. The restaurant’s intimate space allows for seating at the bar or a dining room outfitted in banquets, high tops or traditional tabletops for small or large groups. A corner platform takes center stage for locals to showcase their talents during a weekly lineup of musical acts and poetry readings. A highlight to the dining experience is the option to handpick from the raw bar oysters from Area 14 and St. Bernard Parish, among other daily seafood specials. The menu found at Madam’s is stimulated by the French, Southeast Asian and Latin communities that have cultivated over the years.
THANK YOU TO ALL OF OUR DEALERS FOR A GREAT 2018
Viking has come a long way since being founded in
Viking A912 MSRP $1200
the basement of a Pool Hall in 1965 and we wouldn’t have gotten here without you. For more than 50 years, Viking has been on a mission to provide your customers with the best playing cue money can buy. Period. The feel of the wood on wood joint and finger joined construction, the convenience of the Viking Precision Weight Bolt System and nearly unbreakable SuperFerrule and the added value of the standard Viking Quick Release and Lifetime Warranty are features built into the Viking Experience at every price point. With the 2019 season continuing to offer more exciting new models and material options than ever before, we are looking forward to working by your side for another prosperous year. With looks as good as they play and American made for over 50 years. Visit us at booth #419 to see why Viking continues to be…
...The Player’s Choice
Viking Cue Manufacturing, LLC. 2228 Pleasant View Road Middleton, WI 53562 1.800.397.0122
vikingcue.com LIFETIME WARRANTY MADE IN THE USA
Come Visit Us at Booth #419
WHAT DOES THE “LOOK” OF YOUR BUSINESS SAY? By Lynn Switanowski The world of retail has changed and what visually attracts customers during an online search (which most importantly then prompts them to walk in to your billiard store/pool hall) has changed dramatically over the last five years. The question is, have you noticed these changes in your customers and adapted visual changes inside your billiard business to better meet your customers’ needs? Attracting today’s customers to your billiard business and enhancing the visual presentation in order to attract more of them to your business can be thought of like a good book. There are three parts that must be created to engage your customers and keep them entertained while shopping at your store. Let’s dive into the visual merchandising “book” for your billiard business.
PART 1: START WITH A GOOD “COVER” FOR YOUR BOOK As a retailer, your book cover is your storefront identity, which includes the parking lot, sidewalks and the front windows of your billiard business. This “cover” for your billiard business serves to create a positive and lasting first impression of your business. Ask yourself, when is the last time you did anything to update the outside of your business including signage, window displays, entrance areas (including canopies and or lettering) that may be more visually distinctive? These updates to your outside visuals will help attract customers from the 54 | BCA INSIDER • EXPO 2018
road to your business and you will be able to share these updates online and attract customers who are searching for a billiard business to shop/play at. (This would be via your digital marketing tools including your website, social media and email programs.)
PART 2: EVERY BOOK NEEDS AN INTERESTING FIRST CHAPTER The second part in our book analogy is to create an interesting first chapter. Think of this as the initial impression when customers walk into your business. What your business looks like as customers initially walk in will confirm that they have made the right choice by heading to your business because of what it looks like. When reviewing the first chapter of your billiard business, think about creating interesting and unique displays that are easy to shop for at the front entrance. Make sure that the displays are engaging and well organized.
PART 3: YOUR BOOK ISN’T COMPLETED WITHOUT A SATISFYING CONCLUSION The third part and final part of a good book (and in this case a good experience at your billiard business) is for the reader (your customer) to come to a satisfying conclusion, which leads the audience to want more. In the case
of your billiard business, this means creating some sort of promotional tool that allows your customer to feel good about their experiences and makes them want them to come back again and again. Think about some sort of loyalty program, which is well displayed at all areas, to remind them how much fun they had.
LYNN SWITANOWSKI Lynn Switanowski is the founder of Creative Business Consulting Group a Boston, MA-based retail strategy consulting firm. She works with billiard businesses across the world to help them improve their business performance across their entire business including strategy, marketing, social media marketing, inventory planning and business succession planning. For information on how Lynn can help your billiard business grow, go to www.cbc-group.net or email Lynn at Lynn@CBC–group.net. Or call 617-437-9191.
A “MUST-DO” FOR EVERY WEBSITE By Brian Offenberger CeM, CSMA You decide you want to own a championship race car. You want to win NASCAR. So, you hire the best of the best. The best engineers. The best mechanics. The best crew. The best driver.
improvement. And best of all, it’s inexpensive and easy to do! There are companies that can help you with usability testing. Here are a few:
tween your options and tell you why. Need more advanced levels of testing? Helio helps with first click tests and semantic differential testing. Find it at helio.app.
You build a car and the team is in place and ready for its first big race.
1. USERTESTING
YOU MUST TEST
Here’s my million-dollar question for you: are you going to take your new race car on a test run or two prior to your first big race?
UserTesting.com provides you a video and audio of a user performing pre-determined tasks on your website. With access to more than one million people, UserTesting allows you to identify who you are looking for and what type of device you want them to use during the test (phone, tablet, laptop, etc.). Your video allows you to see users’ actions as they perform tasks on your site, and you get an audio of them speaking their thoughts as they go. You’ll typically get your first test results within an hour. A package of 15 different testers runs about $750 and it is money well spent. www.usertesting.com.
These three great tools are inexpensive, fast and convenient to use. They produce high-impact results. That means there’s no excuse for not using them.
For most, the answer is a resounding “yes.” They want to take the car on a few test runs so they can find out how well it works. They can then make adjustments to increase their odds of winning the big race. Your website is a lot like a race car. You count on it to generate sales leads or make sales. Yet too many companies simply build it, make it live on the internet and then hope and pray that it works. There’s a better way. One of the best ways to convert more website visitors into customers is through usability testing. Usability testing is a technique used to evaluate a website by testing it on users. It’s like taking your race car on a few test runs before the big race. With usability testing, users interact with your site by attempting to accomplish certain tasks or goals. You use the results of the test to improve your site. Usability testing is effective at identifying areas of your website that need 56 | BCA INSIDER • EXPO 2018
Usability testing improves conversion rates and creates a better user experience. It removes personal opinions and protracted internal debates and focuses instead on user experience. Best of all, it results in better sales at lower costs of customer acquisition. I’ll be sharing more insider’s tips to better website conversion rates at the BCA Expo. Please join me.
2. REALEYE This service allows you to see a heat map of where users look when they are on your site. It uses the webcam on a laptop and facial processing to produce the heat map. You’ll see exactly what your users see. You’ll get your first results within eight hours, and prices start at just $59. Find them at www.realeye.io.
3. HELIO Helio is great for testing design variations. Visualize these different approaches to your website or landing page design, and Helio will put it in front of real users. Users choose be-
BRIAN OFFENBERGER Brian Offenberger is a marketing strategist, founder of Right On – No Bull Marketing and a speaker at BCA Expo. Connect with Brian: linkedin.com/in/brianoffenberger
R
Design Leader. California House . Phone: 1-800-251-3597 . info@californiahouse.com . www.californiahouse.com
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2018 PBIA SCHEDULE WEDNESDAY, JULY 11 (PBIA Booth 149) 10:00 AM
2:00 PM
11:00 AM
3:00 PM
1:00 PM
4:00 PM
Intro to Break & Run by Roy Pastor Systems of Aiming by Randy Goettlicher Using of English by Bob Jewett
Progressive Drills by Bob Jewett Pre-Shot Routine by Randy Goettlicher Video Technical Training by Roy Pastor
THURSDAY, JULY 12 (PBIA Booth 149) 10:00 AM
2:00 PM
11:00 AM
3:00 PM
1:00 PM
4:00 PM
Rules & Regulations for Referees by Buddy Eick Rules & Regulations for Referees by Lance Cowles Stroke Analysis by Scott Lee
Stroke Analysis by Scott Lee Fundamentals by Mark Powell Video & Technical Training by Roy Pastor
FRIDAY, JULY 13 (PBIA Booth 149) 10:00 AM
Kicking and Banking by Jerry Briesath
11:00 AM
Templates & the Tangent Line by Denny Stewart
1:00 PM
Breaking by Lance Cowles
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2018 EXHIBITORS A.E. SCHMIDT
831
ARDOSIAS SANTA CATARINA LTDA
316
720 Koeln Ave., St. Louis, MO 63111 314-645-7565 | 314-645-6991 | www.aeschmidtbilliards.com
Rua Da Mata, No. 147, Paraopeba, MG, Brazil 35774-000 55-31-3714-1489 | www.ascslate.com
COMPANY CONTACT: Kurt Schmidt | ktschmidt@aeschmidtbilliards.com
COMPANY CONTACT: Silmaria Loch | sales@ascslate.com
ABOUT: A.E. Schmidt Billiards is the oldest family-owned pool table manufacturer in the country. Our company offers the industry’s broadest line of models and designs, while manufacturing custom designs as well. This flexibility allows the dealer to offer just about any style or finish their client may desire.
ABOUT: ASC is a pioneer leading integrated Brazilian quarrier, processor and exporter of slate beds for billiard, pool and carom tables. We have been producing and exporting slate since 1981.
AHOLES GAME
449
ATLAS BILLIARDS SUPPLIES
730
19801 Hwy 65 NE, East Bethel, MN 55011 612-402-8445 | www.aholesgame.com
925 Seton Court, Unit 6, Wheeling, IL 60090 847-520-1213 | 847-520-1462 www.cuestick.com
COMPANY CONTACT: Mac Rivard | mac@gronomics.com
COMPANY CONTACT: John Petti | sales@cuestick.com
ABOUT: Aholes Game is a brand new portable game that is easy to learn, but challenging to play. A cross between cornhole and darts. Bring it to a party or bring it tailgating. Perfect for backyard family entertaining.
ABOUT: Wholesale distributor of raw materials for cue builders, manufactures, repair technicians and retail stores.
AMERICAN HERITAGE BILLIARDS
1077 East Glenbrook Dr., Pulaski, WI 54162 920-822-3951 | 920-822-8936 | www.skeeball.com
239
630 Mondial Way, St.sboro, OH 44241 330-626-3710 | 330-626-3910 www.americanheritagebilliards.com COMPANY CONTACT: Dan Pucci | dpucci@ahbilliards.com ABOUT: Since 1987, American Heritage Billiards has worked tirelessly to proudly serve our customers with innovative new looks and designs, unparalleled quality, and coordinated furniture options. It has allowed us to become what we are today: the world’s largest game room furniture manufacturer.
62 | BCA INSIDER • EXPO 2018
BAY TEK GAMES
732
COMPANY CONTACT: Jeff Hudson | jhudson@baytekgames.com ABOUT: Bay Tek games is one of the largest game manufactures in the United States. The organization specializes in ticket redemption games and merchandisers for the Family Entertainment Center industry. Their vision is to be the best in the world at developing and manufacturing innovative redemption games, all while providing fun and profit for their customers. Bay Tek purchased Skee-Ball Inc. in 2016.
THE MOST PRESTIGIOUS NAME IN BILLIARDS Masterpieces of craftsmanship, design, and innovation, today’s Brunswick tables continue the legacy of excellence begun almost two centuries ago.
Visit us at the BCA Billiard and Home Leisure Expo, booth 639
www.brunswickbilliards.com
BILLIARDS WHOLESALER
832
CALIFORNIA HOUSE
425
1026 1st Ave., Silvis, IL 61282 866-780-7280 | 309-796-2657 | www.billiardwholesalers.net
3316 51st Ave., Sacramento, CA 95823 800-251-3597 | 800-258-2497 | www.californiahouse.com
COMPANY CONTACT: Jesse Bowman | jessebowman@billiardwholesalers.net
COMPANY CONTACT: David Start | info@californiahouse.com
ABOUT: Exclusive home of ProLine Billiard Cloth and Jesse James Bowman cue lines. Specializing in all your billiard and rec room needs. North America’s largest Iwan Simonis dealer. For a complete list of items, visit our website at www.billiardwholesaler.net.
ABOUT: Manufacturer of fine furniture for game rooms. All products made to order.
BOTTELSEN DART COMPANY
217
945 W. McCoy Lane, Santa Maria, CA 93455 800-537-2164 | 805-922-5961 www.bottelsendarts.com
ABOUT: Bottelsen American Dart Lines Inc., is one of the few dart manufacturers in the USA. We have designed and manufactured soft and steel-tip darts for more than 40 years. We are the home of the original Hammerhead No Bounce Dart.
632
4482 Technology Dr., Wilson, NC 27896 252-291-8202 | 252-291-8203 | www.butterflyonline.com COMPANY CONTACT: Chris Burner | cburner@butterflyna.com ABOUT: Distributing quality table tennis products since 1960. Offering the most complete line in the industry; indoor and outdoor tables, pool table conversion tops and accessories. Sole North American distributor of Butterfly, the brand used by world champions and the most recognized brand in the world.
BRUNSWICK BILLIARDS
639
8663 196th Ave., Bristol, WI 53104 262-857-5218 | 262-735-0623 www.brunswickbilliards.com COMPANY CONTACT: John Kazik | john.kazik@brunswickbilliards.com ABOUT: Connecting generations through superior craftsmanship and innovation since 1845. 64 | BCA INSIDER • EXPO 2018
833
COMPANY CONTACT: Nicole Thaler | sales@carrom.com
COMPANY CONTACT: Terri Balderama | tb@bottelsendarts.com
BOWMAR SPORTS/BUTTERFLY NORTH AMERICA
CARROM COMPANY P.O. Box 649, Ludington, MI 49431 800-223-6047 | 231-843-9276 | www.carrom.com
ABOUT: The Carrom Company is best known for manufacturing fun games for the family like foosball and stick hockey. With over 125 year of experience in the game industry, you can count on Carrom for a quality built game that will surpass the test of time.
CHAMPIONSHIP LLC
539
840 Industrial Dr., Bensenville, IL 60106 847-677-3200 | 847-674-5245 | www.champbilliards.com COMPANY CONTACT: Mike Serra | mikes@champbilliards.com ABOUT: #1 billiard cloth supplier, featuring worsted and wool blend products for the home, commercial rooms, Coin operated tables. Custom covers for any pool table, shuffleboard, or item you need to cover. Made in the USA. Cushion rubber with lifetime guarantee. All products in stock and ship from Chicago.
CUE & CASE A GLOBAL DIVISION OF ESCALADE SPORTS
507 & 607
190 Cumberland Park Dr., Saint Augustine, FL 32095 904-824-9997 | 904-824-8233 | www.cueandcase.com COMPANY CONTACT: April Cooper | sales@cuecase.com ABOUT: Cue and Case leads the industry in billiards, darting, table tennis, game room furniture, lighting, basketball, and outdoor games. We are your true one-stop shop for gaming supplies, providing industry-leading warranties, risk-free buying and price match guarantees. Core brands include: Lucasi Hybrid, Players Pure X, Rage, Rawhyde, Dufferin, Pro Series, MS Scott, Stiga, Winmau, Arachnid and Unicorn.
CUE CUBE, LLC / DAMSON EDGE, LLC
113
DART WORLD INC.
631
617 Laack St., Plymouth, WI 53073 888-283-2823 | 414-541-5644 | www.cuecube.com
140 Linwood St., Lynn, MA 01905 781-598-9955 | 781-592-8760 | www.dartworld.com
COMPANY CONTACT: Scott J. Thomson | scott.thomson@cuecube.com
COMPANY CONTACT: Mark Amirault | sales@dartworld.com
ABOUT: Since 1982, we have been providing cue accessories to improve shots and minimize miscues. Our products, the original Cue Cube and Shaft Slicker, are proudly made in the USA. We have just acquired the line of covers from Hood Leather Goods.
ABOUT: Since 1970, Dart World has been the industry leader in providing the finest quality darts and accessories. We are the exclusive U.S. distributor of Harrows, the world leader in darts technology. We also offer HarleyDavidson licensed indoor/outdoor game products.
CUESTIX INTERNATIONAL
725
DEER PARK DISTRIBUTORS
1380 Overlook Dr., #104, Lafayette, CO 80026 303-926-2670 | 303-926-2679 | www.cuestix.com
P.O. Box 370, Brownstone, IL 62418 618-427-3761 | 618-427-3088 | www.deerparkdist.com
COMPANY CONTACT: Joel Garcia | joel@cuestix.com
COMPANY CONTACT: Scott Bingaman | scott@deerparkdist.com
ABOUT: Your one-stop shop for billiard and game room supplies.We are the manufactures of 11 cue lines including Action, Katana, and Outlaw. Service is our specialty with same-day shipping and a hassle-free return policy.
ABOUT: Exclusive Crosley Jukebox distributor.
CUTSHOTS, LLC
221
10332 Back Plains Dr., Las Vegas, NV 89134 210-275-9807 | www.cutshots.com
ABOUT: CutShot®, LLC, has developed and patented a set of distinctively spotted pool balls enabling new players to quickly learn how to properly aim and pocket cut shots, which are 90-95% of all shots. Experienced players use CutShots to sharpen their game. We say ... “See the Spots. Sink the Shots.” Produced for CutShots by Aramith, for focused practice, successful play, and lifetime enjoyment.
448
5075 Edison Ave., Chino, CA 91710 909-613-1818 | 909-627-5119 | www.darafeev.com
ABOUT: Manufacturer of the world renowned DIAMOND brand of pool tables and accessories. “Designed by Players for Players.”
ELITE HOME GAME ROOMS
249
303 W. 301 Boulevard, Bradenton, FL 34205 941-745-5700 | 941-745-5711 COMPANY CONTACT: John Russo | grasscfo@gmail.com
GAMEROOM CONCEPTS
COMPANY CONTACT: Steve Kalpakoff | stevek@darafeev.com
111 N. Longwood St., Longwood, FL 32750 407-831-5995 | www.outdoorpooltables.com
ABOUT: Darafeev is a maker of fine furniture since 1959, specializing in chairs, barstools, game tables and bars.
COMPANY CONTACT: Joseph Grasso | info@outdoorpooltables.com
66 | BCA INSIDER • EXPO 2018
125
4700 New Middle Road, Jeffersonville, IN 47130 812-288-7665 | 812-284-9748 www.diamondbilliards.com COMPANY CONTACT: Chad D. Scharlow | admin@diamondbilliards.com
COMPANY CONTACT: William S. Herbert | bill.herbert7@gmail.com
DARAFEEV, INC.
DIAMOND BILLIARD PRODUCTS INC.
907
649
ABOUT: The original manufacturers of outdoor game room tables – pool tables, foosball tables, shuffleboard tables, bumper pool tables and coin op tables.
GLD PRODUCTS
325
S84 W19093 Enterprise Dr., Muskego, WI 53150 262-679-8730 | 262-679-8738 | www.gldpprouducts.com COMPANY CONTACT: Biran Igielski | briani@gldmfg.com
INCREDIBLE TECHNOLOGIES
COMPANY CONTACT: Scott Morrison | smorrison@itsgames.com
238
4825 South 16th St., Lincoln, NE 68512 402-423-8888 | 402-427-5964 | www.muellers.com COMPANY CONTACT: Nick Maser | nick@muellers.com
ABOUT: Manufacturers of quality video games including Golden Tee Golf, Silver Strike Bowling and PowerPuff Minigolf.
IWAN SIMONIS, INC.
ABOUT: Since 1935, Gorina Cloth has produced the finest pocket billiard and carom cloth in the world. Mueller Recreational products is proud to be the exclusive U.S. distributor of Gorina Cloth. Muellers also produces the Willard tip tools, Q-Wiz shaft conditioner, Porpet tip tools and accessories along with much more!
HOLLAND BAR STOOL CO.
533
200 Corporate Woods Parkway, Vernon Hills, IL 60061 847-870-7027 | 847-870-0120 | www.itsgames.com
ABOUT: GLD Products is the leading manufacturer and distributor of darts, dartboards, table games and home casino products.
GORINA CLOTH / MUELLERS RECREATION PRODUCTS
ABOUT: Imperial International offers a full line of billiard tables, parts and accessories to the billiard, game room and pool hall industries. With over 60 years of experience and leadership in the billiard industry, we can help you supply your customers with some of the best products available today. Imperial International is a division of H. Betti Industries, Inc. With 2 distribution centers conveniently located on the East Coast and West Coast, Imperial can deliver our full product line quickly and economically.
733
12839 Corporate Circle Place, Holland, MI 49424 800-423-1903 | 888-391-7468 | www,hollandbarstool.com COMPANY CONTACT: Terry Burns | help@hollandbarstool.com ABOUT: Holland Bar Stool is the industry leader in commercial and residential stools and tables, officially licensed game tables and game room accessories, and is the U.S. distributor for Hainsworth billiard cloth. Stop and see new stools and designs, and Hainsworth’s brand new Classic Series’ Woolen billiard cloth.
625
1931 Industrial Dr., Libertyville, IL 60048 847-549-6109 | 847-549-6110 www.simoniscloth.com COMPANY CONTACT: Ivan Lee | ivan@simoniscloth.com ABOUT: Iwan Simonis Inc. North American home of Simonis Cloth, Aramith balls, Strachan cloth, and Fusion tables. Premium brands, premium products, premium service.
J. PECHAUER CUSTOM CUES, INC.
439
4110 Velp Ave., Green Bay, WI 54313 800-934-7735 | 920-434-7757 | www.pechauer.com COMPANY CONTACT: Scott Douglas | sales@pechauer.com ABOUT: American-made custom pool cues. Family owned for over 50 years.
IMPERIAL 407
JACOBY CUSTOM CUES
303 Paterson Plank Road, Carlstadt, NJ 01748 201-438-1300 | www.imperialusa.com
309 Market St., Nekoosa, WI 54457 715-886-2900 | 715-886-4449 | www.jacobycustomcues.com
COMPANY CONTACT: Brian Murphy | bmurphy@betson.com
COMPANY CONTACT: David L. Jacoby | sales@jacobycustomcues.com
68 | BCA INSIDER • EXPO 2018
318
BUILT BY PLAYERS 4 PLAYERS
Valley Dynamo Companies
See more products from all of the Valley Dynamo Companies at builtbyplayers4players.com
7115 Belton Street, Richland Hills, TX 76118 | 817.284.3931
MARION & CO., INC.
ABOUT: Maker of pool & billiard cues, break cues, jump cues, hybrid shaft, masse cues, and cue extensions.
JOY BILLIARDS
739
No. 1,Yansai Hu Road, Shanhaiguan District, Qinhuangdao City, Hebei Province 066200 86-15033553450 | 86-335-5178997 | en.joy147.com COMPANY CONTACT: Zhang Xiaoping | 1750562934@qq.com
821
1311 Milwaukee Dr., P.O. Box 176, New Holstein, WI 53061 920-898-4251 | 920-898-4253 www.kestell-furniture.com
ABOUT: For over 65 years, a leading manufacturer of the finest in affordable folding wooden poker, game and card tables for home and recreation use, as well as matching folding chairs. Our products are sold through a nationwide network of billiard, bowling and furniture retailers, as well as many e-commerce retailers across the web.
433
851 Progress Road, Collierville, TN 38017 866-953-4272 | 901-854-1504 | www.legacybilliards.com COMPANY CONTACT: Chris Gould | cgould@legacybilliards.com ABOUT: Legacy Billiards is a manufacturer of billiard, shuffleboard, foosball, air hockey, and other game tables, as well as game room furniture.We offer high quality matching pieces to complete the whole game room. Several different series of product are available to meet any price points our customers need.
70 | BCA INSIDER • EXPO 2018
ABOUT: Marion sells only top-quality gaming supplies.This includes dominos, bingo equipment, 100% plastic playing cards, Mah Jongg sets and accessories.
207
N84W13660 Leon Road, Menomonee Falls, WI 53051 262-251-4090 | 262-251-9290 | www.mcdermottcue.com COMPANY CONTACT: Greg Knight | greg@mcdermottcue.com ABOUT: McDermott Cue has been manufacturing pool cues in Menomonee Falls, WI since 1975. McDermott Cues and high-performance shafts are some of the most recognized products in the billiard industry.
MEMPHIS WOOD FIRE GRILLS
COMPANY CONTACT: Andrew Schwarz | sales@kestell-furniture.com
LEGACY BILLIARDS
COMPANY CONTACT: Linda Weinstein | linda@marionco.com
MCDERMOTT CUE MFG, LLC
ABOUT: Joy Billiards, the leader and global promoter of Chinese Eight Ball, has covered more than 40 countries to deepen the cooperation and promotion on the world stage until the end of 2017, with the most influence and the highest reputation of billiards table & Chinese Eight Ball tournaments.
KESTELL FURNITURE CO., INC.
920
6001 Stirling Road, Davie, FL 33314 954-272-0730 | 954-929-9644 | www.marionco.com
349
9111 Grand Ave. South, Bloomington, MN 55420 952-283-2485 | 952-881-2041 www.memphisgrills.com COMPANY CONTACT: Miranda Rasmussen | miranda.rasmussen@memphisgrills.com ABOUT: Smoke, sear, roast, and bake on one grill with amazing wood-fire. The Memphis Grill is the ultimate outdoor cooking appliance. The Intelligent Temperature control gives users precise control over their grill and they can use an app to monitor and control the grill from anywhere.
MISC SPORTS
307
(888) 647-2778 COMPANY CONTACT: Scott Grim | custserv@miscsports.com ABOUT: MISC Sports is the exclusive distributor for the full line of Cornilleau table tennis products in the U.S. Cornilleau has been manufacturing premium table tennis equipment for over 45 years and are sold worldwide.
THE BEST OF BOTH WORLDS! QUALITY FIBERGLASS & WOOD CUES FOR ALL PLAYERS
THE VISIT US AT W O H S BCA
07 BOOTH #4
Professional Shane Van Boening using Cuetec’s Wood R360 Shaft
R360 Cues
Professional Cues
Recreational Cues
Professional wood cue for the avid player
Excellent all around fiberglass cue for players of all levels
Great fiberglass cue for the casual or budget conscious player
Distributed Exclusively by
www.cuetec.com | cuetec@imperialusa.com | (800) 526-6261
MOJO POOL
232
OMEGA BILLIARDS
1104 Barns Trail, Austin, TX 78754 512-731-3790 | www.mojopool.us
440 W. Pipeline Road, Hurst, TX 76053 817-280-9902 | 817-280-9902 | www.omegabilliards.com
COMPANY CONTACT: Martin Burgess | MojoPoolUS@gmail.com
COMPANY CONTACT: Michael Hoang | joanne@omegabilliards.com
ABOUT: Mojo Pool creates unique and innovative products for pool players, manufacturers, and bar owners._ Come see our newest product, The RackRack, which is a stylish way to hang the rack on your table while preserving the look of any pool table!
ABOUT: We carry and sell brand name cues, cases, and billiard accessories.
OFFICE STAR PRODUCTS, INC.
915
1901 S. Archibald Ave., Ontario, CA 91761 813-251-4539 | 678-699-0223 | www.officestar.net
921
East No. 1, Hua Yuan St., Heng Tang, Taxia Town, Dong Guan Guang Dung, China 523710 86-769-87722116 | 86-769-87722479 COMPANY CONTACT: Sydney Chen | jbsydney@163.com
COMPANY CONTACT: Wayne Curtis | MISSING
ABOUT: Manufacturer of billiard cues and accessories since 1970.
ABOUT: OSP Hospitality is a furniture provider of seating and table needs for game rooms, man caves, and billiard halls.
O’KEEFE PRINTS
OXYEAR GROUP LIMITED
228
240
PADISHAN INTERNATIONAL CO., LTD.
234
7F, No. 149-16, Sec.2, Keelung Road, Taipei, Taiwan 11054 +886-2-27366114 | +886-2-27362312 | www.padishan.com
4007 East 32nd Ave., Tampa, FL 33610 813-842-2682 | www.okeefeprints.com
COMPANY CONTACT: Ruby Lin | ruby@padishan.com.tw
COMPANY CONTACT: Wayne O’Keefe | wayne@okeefeprints.com
ABOUT: Padishan is the exporter and professional manufacturer of billiard cues, tables, cases, accessories and dart games. Since 1987, we have grown into a well-constructed, impressive and comprehensive supplier of recreational equipment. 25 years in the field of sporting goods proves we are capable of providing excellent quality products at the most competitive price.
ABOUT: O’Keefe Prints feature the amazing pop-culture art of David O’Keefe. This is a must see for any retailer of game room and billiard products. From large scale to small prints, great margins, truly remarkable works. A fresh addition for any retailer.
OLHAUSEN BILLIARD MFG., INC.
307
1124 Vaughn Parkway, Portland, TN 37148 615-916-5495 | 615-3237585 www.olfhausenbilliards.com COMPANY CONTACT: Brian Rosselli | brosselli@olhausenbilliards.com ABOUT: American-based manufacturer of pool tables, shuffleboards, foosball, air powered hockey games and related accessories.
72 | BCA INSIDER • EXPO 2018
PLANK & HIDE, CO.
839
2721A East Sharon Road, Cincinnati, OH 45241 888-462-6852 | 513-326-1110 | www.plankandhide.com COMPANY CONTACT: Chris Probst | chrisp@plankandhide.com ABOUT: We offer current designs, beautiful furniture and best in quality wood/ steel/hybrid materials that are best in value proposition. We offer billiard tables, shuffleboards game tables/chairs and accessories.
PERFORMANCE GAMES
549
4058 Dixie Hwy., Saginaw, MI 48706 248-705-5395 www.performancegamesinc.com COMPANY CONTACT: Todd Shelton | todd@performancegamesinc.com
R AND R OUTDOOR FUN, INC
ABOUT: Performance Games Inc. manufactures foosball, dome hockey and air hockey games in Saginaw, Michigan.
PREDATOR GROUP
107
11764 Marco Beach Dr., Suite 10, Jacksonville, FL 32224 904-448-8748 | 904-4489151 www.predatorgroup.com
ABOUT: Predator Group, an international billiards industry leader, is focused on bringing constant innovation and game-improving equipment to billiard players worldwide. Headquartered in Jacksonville, Florida, Predator Group’s core brands include: Predator Cues - professional level cues and shafts featuring classical design and revolutionary, performance enhancing technology; Poison Billiards - recreational cues with cuttingedge designs and Predator engineering for the best-in-class playability; and Uni-Loc-precision engineered components for billiard products.
807
20221 Caroline Way, New Caney, TX 77357 281-572-4522 | 281-572-4922 www.presidentialbilliards.com COMPANY CONTACT: Elaine Gerber | egerber@presidentialbilliards.com ABOUT: Manufacturer and distributor of quality pool tables.We offer a range of game room furniture & accessories including play kits, cue cases, table tennis, shuffleboard & foosball. One-stop shopping for all your billiard products.
PROFESSIONAL BILLIARD INSTRUCTORS ASSOCIATION (PBIA) 500 Discovery Pkwy, Suite 125, Superior, CO 80027 303-243-5070 x23 | www.playbetterbilliards.com COMPANY CONTACT: Rob Johnson - rob@pbia-instructor.com
74 | BCA INSIDER • EXPO 2018
819
2161 J & C Blvd., Naples, FL 34109 239.594.0693 | randroutdoorfun.com COMPANY CONTACT: Robbie Selby | info@randroutdoorfun.com ABOUT: R and R Outdoor Fun Inc., has recently launched a new website, RandROutdoorFun.com. With 20 years of experience, the company continues to offer the latest and greatest in the market, following recent outdoor living, entertainment and lifestyle trends. It offers an expanded line with more finishes, options, styles and options to help its dealer base ring up more sales and dollars.
COMPANY CONTACT: Jani Haney | sales@predatorgroup.com
PRESIDENTIAL BILLIARDS
ABOUT: The mission of the Professional Billiard Instructors Association is to provide quality billiard instruction to individuals at all levels of proficiency, as well as offer training and certification programs for persons wishing to become qualified billiard instructors.
149
RAM GAME ROOM
225
430 Industrial Dr., Unit 1, Milton, ON L9T 5A6 888.876.2931 | www.ramgameroom.com COMPANY CONTACT: Chris Kuntz | chris@ramgameroom.com ABOUT: RAM Game Room offers a large selection of billiard lighting, game room furniture and billiard accessories, including cues, cases, cue holders, billiard cloth, game room-themed wall decor and statues. RAM also distributes several of the largest brands in the industry including Championship Cloth, Simonis Cloth, Aramith and Tweenten. RAM is also the exclusive North American distributor of Falcon cues and RAID cues by Falcon. One stop shopping says it all.
RILEY ENGLAND A DIVISION OF BCE (DISTRIBUTORS) LTD
445
Unit 2, Kingsland Trading Estate, St. Philips Road Bristol, BS2 OJZ, England 44 117 304 2777 | www.rileyengland.com COMPANY CONTACT: Richard Lacey | r.lacey@bce-uk.com ABOUT: Riley England, established 1897, offers a range of European-engineered billiard tables, showcasing the Tournament Ray pool table, the Outdoor Neptune pool table, and our solid wood made in the Great Britain range of pool and snooker tables. We will also be exhibiting our new contemporary aluminum rage of pool tables.
BOTTELSEN
®
A M E R I C A N
D A R T
L I N E S ,
I N C .
Since 1976
ALL BOTTELSEN DARTS PROUDLY MADE IN U.S.A.
Manufactured In Santa Maria, California Since 1976.
G.T.® Hammer Head®
Mega Thrust™ Hammer Head®
Devastator™ Hammer Head®
Skinny’s™ Convertibles™
Kick Ass™ Hammer Head®
Precision Grip™ Hammer Head® Shark Skin™
Gorilla Grip™ Hammer Head®
Heavy Weights™ Hammer Head®
OUR FLAGSHIP HAMMER HEAD® LINE See All Our Steel & Soft Tip Darts at www.bottelsendarts.com BOTTELSEN AMERICAN DART LINES, INC. Professional Quality For Over 40 Years
945 West McCoy Lane, Santa Maria, CA 93455 Phone: 805-922-4519 • Toll Free: 800-537-2164 Fax: 805-922-5961 • www.bottelsendarts.com
ROCK-OLA 925
TIGER PINGPONG
2335 W 208th St., Torrance, California 90501 310-328-1306
1644 S.E. Marine Dr., Vancouver, BC V5P 2R6 866-552-5259 www.tigerpingpong.com
COMPANY CONTACT: Glenn Streeter | gstreeter@rock-ola.com
COMPANY CONTACT: Keith Whybrow | keith@tigerpingpong.com
ABOUT: Nostalgic jukebox manufacturer for the home and theme-style restaurants.
SHOT DARTS
339
Henry Road, Katikati, New Zealand 3166 +64 7 549 0253 | +64 7 549 1553 | www.shotdarts.com COMPANY CONTACT: Pete Edmondson | petere@shotdarts.com
535
P.O. Box 14129, Macon, GA 31203 478-742-1972 | 478-742-1972 | www.silvercupchalk.net
212
4611 S. Unversity Dr., Davie, FL 33328 954-476-2332 COMPANY CONTACT: Avraham Ben-Joseph | customerservice@tobiasdesigns.com ABOUT Manufacturer of custom and outdoor barstools.
TOLTEC LIGHTING
525
P.O. Box 325, Burnsville, MS 38852 662-427-9515 | 662-427-9516 www.toltecltg.com
COMPANY CONTACT: Steve Hobby | stevehobby@msn.com
COMPANY CONTACT: Tom Gregory | sales@toltecltg.com
ABOUT: Manufacturer of billiard chalk, cone chalk and billiard talc.
TEAM PLAY, INC.
ABOUT: The Tiger Ping Pong brand focuses on the fun side of table tennis. Manufactured in Germany, we make both indoor and outdoor tables which are durable, easy to use and a good price. Our accessories complement the tables with a focus on value for money. Check out our full line of products on www.tigerpingpong.com
TOBIAS DESIGN
ABOUT: Shot Darts - Arguably the world’s fastest growing global dart brand. Intended to reach as many corners of the globe as possible, the quality brand and its products are designed in conjunction with our North American players, providing casual home to tournament players with the top tools to play the best game.
SILVER CUP CHALK, INC.
216
834
201 Crossen Ave., Elk Grove Village, IL 847.952.7533 | 847-952-7534 | www.teamplayinc.om COMPANY CONTACT: Barbara Doroz | barbarad@teamplayinc.com ABOUT: Designer and manufacturer coin-operated and home entertainment video games, ticket redemption, novelty and photo booth machines. Our collection includes Fun Stop Photos photo booths, Fishbowl Frenzy, Launch Code ticket redemption games and Family Guy Bowling video games.
ABOUT: Providing lighting for the home game room, offering billiard lights and matching mini pendants for over the bar, game tables and on the walls and for bathrooms. Our line is a mix and match line so the possibilities are endless. Please visit our booth to learn more about Toltec Lighting.
TRI-BALL PTY LTD
121
72 Kensignton Road Rose Park, Adelaide, South Australia 5067 +61 411-565-564 | www.triball.global COMPANY CONTACT: Steve Grant | steve@triball.global ABOUT: Tri-Ball allows three people to participate in the same game of 8-ball. Same rules apply. The specially-designed unique hexagonal rack houses 19 balls (e.g. 6 red; 6 white; 6 blue; and 1 8-ball). Customers can purchase colored Aramith Balls of their own individual choice. The hexagonal rack is provided in the kit.
76 | BCA INSIDER • EXPO 2018
BCA BOOTH 445 REDEFINE...
OUTDOOR Aluminium Construction INDOOR Aluminium Construction
REINVIGORATE...
S T E P AWAY F R O M T H E C O N V E N T I O N A L. . .
TOURNAMENT / COMMERICAL 8ft & 9ft Pool Table
QUALITY -
Contact: Richard Lacey
HERTIAGE - CRAFTSMANSHIP SINCE 1897
Email: r.lacey@bce-uk.com
TWEETEN FIBRE CO., INC.
923
ZOZ ROBOTICS
117
1756 W. Hubbard St., Chicago, IL 60622 312-733-7878 | 312-733-0767 | www.tweeten.us
7960 B Soquel Dr., Suite 410, Aptos, CA 95003 831-332-4363 | www.zozrobotics.com
COMPANY CONTACT: Skip Nemecek | opiks@msn.com
COMPANY CONTACT: Ken Miller | ken@zozrobotics.com
ABOUT: Manufacturer of the world’s best cue tips, chalk and accessories.
ABOUT: ZOZ Robotics has created a small flying saucer shaped robot - designed to play games on pool tables and in user configurable arenas.
VALLEY DYNAMO
707
7115 Belton St., Richland Hills, TX 76118 817-284-3499 | 972-595-5380 www.builtbyplayersforplayers.com COMPANY CONTACT: Chance Pack | chance@championshuffleboard.com ABOUT: American manufacturer of quality pool, shuffleboard, foosball and air hockey tables. Manufacturing a full line of tables and supplies including Valley Dynamo and Sun Glo.
VIKING CUE MANUFACTURING LLC
CHECK OUT THE BCA EXPO MAP ON PAGE 39
419
2228 Pleasant View Road, Middleton, WI 53562 608-271-5155 | 608-271-5157 www.vikingcue.com
Welcome to the Heart of New Orleans
COMPANY CONTACT: Shawna Chancy | shawna@vikingcue.com ABOUT: Viking Cue is a legend in billiards and has redefined the art of custom pool cues over its 50-year history. Every Viking Cue is 100% Made in America and handcrafted from the finest materials. Viking’s strict quality control allows us to offer a lifetime warranty against manufacturing defects and warpage.
Z-LITE, INC.
825
130 Eaton Dr., Shebyville, TN 37160 519-536-1101 | 519-631-5330 | www.z-lite.com COMPANY CONTACT: Scott Zimmer | scott@z-lite.com ABOUT: Z-Lite designs manufactures and distributes the latest fashions in residential lighting fixtures for the home with a specialty line of lighting fixtures for the game room and billiard tables.
Hampton Inn & Suites New Orleans Convention Center is proud to host the 2018 BCA Billiard & Home Leisure Expo.
1201 Convention Center Boulevard • New Orleans, Louisiana 504-566-9990 • 800-292-0653 • www.neworleanshamptoninns.com
78 | BCA INSIDER • EXPO 2018
VISIT US AT THE GLD PRODUCTS BOOTH #325 ¨
25% Off SELECTED ITEMS
STOP BY TO SEE OUR HOT NEW VIPER PRODUCTS Viper Ion Electronic Dartboard • Illuminated Segments
• 48 games & exclusive light based play
Viper Slash Sisal Dartboard
• Made with high quality African sisal • Razor thin spider wire
Viper Guardian Surround
• Ultra dense polyshield foam • 5 decor matching colors available
Viper Trueshot Billiard Table • Compact folding design
• Safety leg locking feature facebook.com/gldproducts
twitter.com/gldproducts
vimeo.com/gldproducts
tel. 1-800-225-7593 fax. 1-800-841-6944
WE LOOK FORWARD TO SEEING YOU NEXT YEAR IN LAS VEGAS! JULY 24-26
Introducing... the new
Featuring our new
Your struggle to get a perfectly balanced cue is officially over. Our brand new H-Series is the first line of cues ever to feature the fully-adjustable Variable Balance Point (VBP) weight system. This breakthrough is made possible by our patented new technology that combines a full-length carbon fiber core with a rail on which the weights can be repositioned forward or backward inside the cue. No other cue allows you to have this much control over both the weight and balance.
ENGAGE BUTT PLATE SYSTEM
Standard on the H-Series is the newly engineered Engage butt plate system, which features an internal threaded construction. This allows you to easily remove the bumper and access to the VBP weight system. The Engage butt plate system is also compatible with our new Engage Cue Extension that can be twisted into place in just one full turn. Visit us at BOOTH 207 to learn more about the new H-Series cue line. mcdermottcue.com/h-series