This month’s cover is the creative work of OTB and captures a completely unexpected moment frozen in time. One of the shemagh designed basketballs caught the eye of a gentleman who was walking past the OTB booth at Sneak Me, Riyadh, and he walked in and started to spin the ball on his finger. OTB’s lead photographer, Sid had his camera in hand and got the shot. OTB were the official and exclusive creative consultants of Sneak Me, the largest sneaker event in the Middle East. The booth was designed to show the people of Riyadh that one of the guiding principles of OTB is to preserve our existing culture through art, creativity, and sport, and this November cover is a perfect reflection of that.
