ISSUE 1
Different Shades of Brown Explore the cultural differences between different shades of brown people in the minority group of America.
New Beginnings How love turns into a commitment for life known as marriage. A sneak peek into the wedding stories of 2020
The Se7en Deadly Sins Creative director, Minh Tran sits down to answer behind the scene questions about his Seven Deadly Sins editorial process and vision.
COVID 19 vs. Depression Coping with the reality of depression during the pandemic known as COVID - 19
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The T h You Is ank sue
A MESSAGE FROM THE TEAM
H S
ow We Got Our Start
ince opening in 2009, we have become masters of our craft. Our commitment to quality photos, exceptional services, and dedication to our craft, has helped us grow and build our company into what we have now. More followers, more business social media pages, and Our own magazine called, B.A.Y. Style Magazine, which we started and built-in June 2020. We have always hoped to be published in other corporate magazines, but we were not always picked. This went on for a while until I woke up one day and decided to create my own magazine, Something with my flare, Bay Area Flare, clothing, and photos that always tell a story.
T
he Models and Clients of the community keep coming back again and again because our services and creativity match no one else’s. We make sure whatever vision that client is looking for, we deliver, Always. We will never stop improving and will continue to expand our services, based on how we can best serve the Bay Area and our clients. We thrive on giving our clients the best and most enjoyable experience and customer service. We want and make sure our clients and customers to have the most professional photos and creative directing we have to offer. 2 | Magazine
Letter from the editor SHONTA JONES Owner, Editor and Chief
This magazine is a collaborative process of many wonderful and talented creators in the fashion community. We are thankful for everyone who has helped us make this Magazine Issue possible. All the hard work, long hours, editing, photoshoots, fashion styling, traveling, set up and take down, make-up artist, designers, models, photographers, and all the assistants
31 Shonta Jones, the Ceo, Editor, and Chief of Bay Style Magazine would like to thank everyone who made our First Issue #1 a success. Shonta was born and raised in Hayward, Oakland, Berkeley, and Union City CA, went to elementary, middle, and high school with some of the most stylish students of her time. Shonta has been modeling for over 15 years, for major shows like Oakland Fashion Week, Queer Fashion Week, San Francisco Fashion Week, Sustainable Fashion Week, Sacramento Fashion Week, and many private and designer fashion weeks throughout the Bay Area. Shonta has an eye for creativity and fashion, she loves art and going out of the box. Shonta has also been a model coach, runway coach, backstage manager, hostess, mc, and private coordinator for Fashion Weeks. Shonta started her own magazine called Bay Style Magazine because she is here to help her sisters and brothers thrive in an industry that counts us out or uses us as a trend. The Bay Area is a melting pot for all races, religions, and all sorts of creative art. Shonta wants to bring that to the mainstream and let the World know, we are not just a tourist are, but a staple and starter of many fashions and trends. Shonta of Bay Style Magazine would like to thank all those involved in this issue and made this launch possible. My creative agency agent and good friend and fashion advisor Minh Tran of San Francisco Ca, for everything he has done. All the long hours of writing, editing, and posting, for all the hard work he put into the layout of the Bay Style Magazine, we are truly thankful and honored you are with us and helping us build and brand our magazine and company. Bay Style Magazine would also like to give a big thanks to all the Models, Makeup Artist, Hairstylist, Designers, and Photographers involved, without you, it would just be clothes on a rack and no content, I thank you for putting in the long shooting hours, image editing, all the faces you applied makeup, all the hair you styled, all the clothes you brought to style the models in, all the creative poses and garments and just being an amazing and coming and slaying every concept thrown at you. We have so much more to come, this is just our first issue, much more creative content, issues to come, and many more new faces to introduce. Stay Amazing and Be Amazing.
Special Thanks to Neferttiti Stewart Bernadette Rose Anna Jacquez Minh Tran Kam Mariee DaNorman Bobino Britney Freeman Khamiko Olivera Tiffanye Young Kenyetta H Todd Alexis Telfer-Tran Yolanda Yogibopg HarbinVenson Vert Wright Carrie Smith Nisha Brown Magazine | 3
THE SE7EN DEADLY SINS BY: MINH TRAN
Bay Style Magazine follows a reflection and the process that went into shooting this high fashion spread.
16 | Magazine
Q&A
with Minh Tran CraveCreative.us Minh Tran a visual designer and creative director who specializes in visual and organic designs. I enjoy innovating in the creative realm of design for a variety of companies and agencies throughout the United States. Experimenting and exploring new ideas of design and illustration excites me and working with teams of all types inspires me. Being the youngest Vietnamese-American production founder for at-risk youths in San Francisco, I’ve learned to think differently when involving design and innovation for catering to different demographics. I have a passion for visual and performing arts, I also love to incorporate photography and fashion design in my spare time. Bay Style Magazine had the chance to sit down with Minh Tran, owner and Creative Director for a new media and marketing startup company call CraveCreative.us here in San Francisco. Minh was excited that Bay style wanted to showcase his fantasy-inspired fashion editorial shoot that he manifested and brought to reality when he was in art and design school at the Academy of Art University. Se7en Deadly Sins was the brainchild of Minh and his creative group known as Social One Production and Royal Management at the time. This high fashion shoot took place at Studio Mix, an upscale fitness center that was owned by his friend. I was inspired deeply by Greek mythology and wanted to find a way to transcend the idea of the 7 deadly sins folklores stories I’ve been hearing from since I was a child into a visual spread said, Minh. Q: How did you get all the people to be involved in your vision? Minh: I been in the fashion production industry since I was 16. I didn’t pick it, it chose me in a way. Over the years, I worked with numerous talented individuals specializing in make-up to hair, styling, and design. I was mostly known as a show producer. My sister was a beauty pageant winner, so she had a connection to many model friends and fashion designers. It was a great collaborative process for all that was involved. We were all trying to build our industry portfolios. Looking back, we were so young and had such great energy.
Q: Was it stressful managing so many people on set? Minh: I had fun playing the role of Creative Director. It was my vision and I wanted the photographers and models to present the brief a certain way on set. Everyone was at such a level of professionalism and was so good at what they did, I was ensured that the images would turn out great. Some of us were already about to graduate from art school, so we were experienced in the protocols. I also wore many hats throughout this project. At one point, I was set producer, image editor, and was even part of the clean up crew. We had so much fun, those were amazing memories. Q: How did you direct your models and photographers? Minh: I was very lucky, most of the models that we choose were already working for an established modeling agency. So they were experienced in me directing them to provoke a certain mood for the shoot. The theme was Seven Deadly Sins, each girl was paired with a designer to depict one of the sins. When it came to the photographers, we had two on set. Working with each of my 7 gals. They were asked to set their creative visions to match the lights and setups. A lot of comparing images on set. They were very useful in post-production as well. Q: How long was planning from start to finish? Minh: It took us two weeks in the planning phase. We had to make sure we obtained the location first. We then contacted the designers to loan us their new looks for print. Contacting each model’s mother agency was a process. Some models were freelanced but the ones that needed clearance from their agency, we had to show our current work to them to approve. We agreed that this was a trade-for-trade project so, everyone was on the same page. Models get to use our open source publications copyrights and we get them on board for the shoots. Since graduating from the school of Web Design and New Media, AAU in 2014, Minh was able to continue working on numerous other fashion and design projects. Bay Style Magazine is excited to publish and recycle its fashion editorials spread by Minh in this Dec. Issue One.
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